SnowPro The Official Publication of the Professional Ski Instructors of America Eastern / Education Foundation
Spring 2007
Member-Gain-a-Member Campaign Brings in More Than 500 New Members. . . Current members step up to enlist fellow instructors
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n what will be remembered as one of the most challenging snow seasons in many years, nearly 1,200 new members joined the Eastern Division of PSIA and AASI during the fall and winter of 2006-07. As a testament to the power of “word of mouth,” nearly half (530 or 44.4%) of those new members came into the organization sponsored by current members during the first ever “MemberGain-a-Member” campaign. Building on the success of the popular new Registered member entry program (introduced in 2005-06) which resulted in a 20% gain in new members over the previous year, the PSIA-E/AASI Board of Directors approved the dynamic new “MGaM” campaign at its October 15, 2006 meeting in Albany. This program was developed by the new Membership Marketing Task Force. The goal of the MGaM campaign was to enlist the outreach potential of existing members, volunteers and staff to build the awareness and interest
by non-member snowsports educators in becoming members of PSIA-E/AASI and, more specifically, to achieve and exceed the budgeted goal of 1,315 new members in 2006-07. It was a campaign whereby our existing members of PSIA-E/AASI personally promoted and recruited colleagues that were non-member snowsports instructors to join the organization. A first year effort to build on “I believe for a first year effort it was an overall success, particularly in such a tough winter,” said PSIA-E/AASI Executive Director Michael Mendrick. “While we didn’t hit our budgeted goal of 1,315 new members, I’m confident the efforts of our members to enlist their instructor colleagues got us a lot closer than we otherwise would have been. It was great to see our members step up to help spread the word.”
For playing the role of “sponsor” to the new member, recruiting members became eligible for various levels of incentives and prizes to be redeemed during the 2007-08 season. Congratulations & thank you to MGaM award winners! The following members (not a snowsports school director or assistant director) sponsored 10 or more members and qualified for the GRAND PRIZE and FIRST PRIZE drawing to take place at the June 23-24 Board meeting plus gets $100 in “ed buck” credit toward a 2007-08 event (if not winning either Grand or First prize), $50 in pro shop credit and a PSIA-E/AASI premium item.
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PSIA-E/AASI 2007 Election Results Board of Directors
Operational Committees
Region
Director
Representative
Alpine Education & Certification
Snow Sports Management
3
Ray DeVerry
David Welch
To be appointed
To be appointed
4
Steve Kling
Eric Jordan
To be appointed
To be appointed
7
John Cossaboom
To be appointed
To be appointed
To be appointed
the inside edge
The above chart lists the results of the winter 2007 elections for the PSIA-E Board of Directors and operational committees. Appointments to open spots will be made at the June 22 - 24 Board of Directors meeting. Regions 5 and 6 will hold elections in 2008.
3.........President’s Message
8.........Spring Rally Wrap-Up
14.......Around the Regions
5.........Executive Tracks
10.......New Alpine Ed Staff
16.......Absolutely AASI
6.........VIPrivileges
12.......New Level 2 & 3 Certs
27.......Your Turn
PSIA-E / AASI SnowPro • Spring 2007
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