Fall 2019

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FALL 2019

Snow

The Official Publication of the Professional Ski Instructors of America Eastern / Education Foundation

NextCore Action Group: One Year Later Ambitious group of young members brings new ideas and energy to the Eastern Division!

By Dave Isaacs and Shannon Rucker, NextCore Action Group and Katherine MacLauchlan, NextCore Advisor

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n September of 2018, the Eastern Board approved a proposal by our CEO, Michael Mendrick, to create a group of young members aged 16 – 36 and provide them with the resources to create new programs and initiatives to help them stay engaged and engage others in PSIA-AASI. The Board unanimously supported the proposal and “NextCore” (our “next core of members”) was born. As the NextCore Action Group wraps up its first year, it’s a good time to take a closer look at this ambitious and talented group of 14 young members and the progress they’ve already made in their mission to attract, engage and retain members from our younger demographic. Chris Schneider, one of the founding members of the group, describes NextCore as, “A group made up of young go-getters with a healthy mix of skiers and riders. We all have had some opportunity where we broke through a boundary to help make our sports better for both students and coworkers.” During the past year, the group members have brainstormed ideas and established goals through video conference “Zoom” meetings, extensive discussions on their dedicated online Basecamp group site and on Facebook via the expanded NextCore Facebook Advisory group and its 35 members. Last spring, NextCore members had the opportunity to meet in person at Stratton, VT during

Spring Rally for a day of sliding on snow together along with productive conversations on the chairlift, at lunch, and après. From these conversations and efforts, NextCore has done much to fulfill its mission and has been complemented by other initiatives already in progress, such as the new quarterly dues payment option available only to Eastern Division members. By engaging and empowering the younger demographic of the organization, we saw new levels of participation in last year’s elections for the Board of Directors, including some candidates for Regions 3 & 4 from NextCore. While the NextCore candidates ultimately were not successful, the Board saw an opportunity to create two at-large positions for special one-year appointments to increase diversity in age, gender, and snow sports discipline. As a result, NextCore member Dave Isaacs and NextCore “demographic” member Katie Brinton were invited to join the Eastern Board of Directors – a historic decision and initiative by the Division. At the June Board meeting, the first big idea and action plan was presented by NextCore: To overhaul, update and improve our social media presence. Since that time, under the leadership of Shannon Rucker and Dave Isaacs, NextCore members have worked with members of the office staff, especially Hannah Buckey who is also a NextCore “ex officio” member, to organize and develop content our members want to see and that presents our organization to the general public. With the input of others (and still room to get involved!),

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NextCore Action Group members gathered for a day of ideas and exchange on and off the hill during the 2019 Spring Rally at Stratton, VT.

PSIA-AASI Eastern Division Area Rep Program Recognizes Long-Time Serving Area Reps By Joan Heaton Region 6 Director Area Rep Coordinator

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he PSIA-AASI Eastern Division Area Rep Program continues to recognize its long-time serving members. The Recognition Program for Long-time Serving Area Reps has been well received. This year, the following four Area Reps will be recognized for serving in our program for 10 years: Briggs Allen – Southern Division Snowsports School Paul Berntsen – Crotched Mountain Jim Hayes – Double H Ranch Jeff McWilliams – Massanutten Ski Resort Certificates will be presented at the Snowsports School Management Seminar and at ProJam in December 2019. Presently, 132 Area Reps serve in our Eastern Division as dedicated liaisons to our snowsports schools and as sounding boards for providing valuable input and ideas to our Eastern Board of Directors. The Reps are also willing helpers for special PSIA-AASI Eastern Division projects and events. All members should check with their Snowsports School Director to be sure that they know the name of the Area Rep. If by chance, the school may not have an Area Rep, please speak with your Snowsports School Director. Your area’s Rep could be YOU!! <<

inside Board Chair Eastern Member Benefits Snowsports School Management 20,30,40, 50 Yr Members 2019-20 Event Schedule

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