Seahorn 1
Phillip Seahorn Melissa Barker MMGT 211-3022: Principles of Marketing April 14, 2018 Simulation: Ice Cream Magnate In the initial slide show, the simulation offered a number of ways in which marketing tips, tricks, and techniques that could be applied to increase sales. Based on the readings form the case study of “Red Bull”, I found it interesting that the “niche” formula for marketing Red Bull was even considered. They utilized (according to our readings) Collegiate Brand Managers to market their product. Now, ice cream is a tremendously niched market, and I can see how these tactics of niche marketing could also be applied to selling ice cream. That niche format, incorporating specific demographics, has worked successfully for the American ice cream brand “Ben and Jerry’s, tremendous marketing and branding their ice cream at the same time. In utilizing the text on reaching target segments, we can apply this to selling ice cream as well. However, a generalization of what the target market for ice cream would be in America, for instance, would rely heavily on traditional print and television and radio mediums as marketing tools for selling ice cream