PS I <3 U - Spring 2026

The Desert’s

FESTIVALS & SPECIAL EVENTS How they make Palm Springs residents’ lives better

SPRING 2026

PA L M S P R I N G S C H A M B E R O F C O M M E R C E

CITY OF PALM SPRINGS

Courtesy of Visit Greater Palm Springs

CONTENTS

2026 BOARD OF DIRECTORS

A public art piece at the Coachella Valley Music and Arts Festival.

7 | Messages from Chamber CEO Nona Watson and Chamber President Wendy Beerbower 12 | The Desert's Festivals & Special Events 23 | Sunrise Park

27 | Plaza Theatre

PALM SPRINGS CITY COUNCIL Naomi Soto Mayor David H. Ready Mayor Pro Tem Jeffrey Bernstein Councilmember

Ron deHarte Councilmember Grace Garner Councilmember

CHAMBER STAFF

34 | New PS Chamber Members PA L M S P R I N G S C H A M B E R O F C O M M E R C E

The Desert’s

FESTIVALS & SPECIAL EVENTS How they make Palm Spring’s residents’ lives better

24 | Demuth Park / Wind Wall

Nona Watson CEO Brittne Meier Executive Assistant Michael Ellis Community Relations Director Evan Gray Director of Programs Araceli Flores Office Assistant

Chamber Magazine Staff Nona Watson Amy Blaisdell Executive Editors Daniel Vaillancourt Editor Maru Palmersheim Art Director

©2026 Palm Springs Chamber of Commerce and city of Palm Springs.

All rights reserved. Reproduction in whole or in part without written permission from the publisher is prohibited. Information in this publication is gathered from various sources and every effort has been made to ensure its accuracy. The publisher assumes no responsibility for omissions, errors, or misinformation. Please contact the publisher at the address below with any additions or corrections.

25 | Zoning Code / VillageFest

On the cover: An aerial view of Stagecoach by Andrew Jorgensen. Photo courtesy of Visit Greater Palm Springs

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Daniel Meier Palm Springs International Airport (PSP) Bryan Rogers Boozehounds Kim Roznoski Grocery Outlet Scott Saunders Walter Clark Kelly Teo Parker Palm Springs Gabriel Terrado Jackalope Ranch Robert DeLeon General Manager Shorebird Restaurant Alexandra Phillips General Manager O’Donnell Golf Club

26 | Q&A with Jose Coria

SPRING 2026

6 | Message from PS City Manager Scott Stiles

Wendy Beerbower (President) Eisenhower Health John Bolton (President Elect) Oak View Group, Plaza Theatre Kate Anderson Agua Caliente Band of Cahuilla Indians Kristin Bloomer Angel View Todd Burke Visit Greater Palm Springs Chris Drumm Hall Wines Kelly McLean Poppy

190 W. Amado Road Palm Springs, CA 92262 | (760) 325-1577 www.pschamber.org

A Message From the CITY MANAGER Dear Palm Springs residents,

OFFICIALS

Spring is an exciting time for our city, and there’s so much to celebrate!

We are thrilled to welcome back visitors and tourists who help bring energy and vibrancy to Palm Springs, and we extend our heartfelt thanks to our residents, whose ongoing support and participation make each season memorable.

Sunrise Park is celebrating 50 years as a beloved community landmark, with a full year of events honoring its rich history and vibrant future.

Meanwhile, construction is underway at Demuth Park, enhancing amenities for families, athletes, and pet owners alike, and the new Gene Autry Trail wind wall is complete, improving safety and reliability for daily commuters.

VillageFest returns this spring with themed Thursday nights, local artisans, music, and familyfriendly fun, perfect for enjoying the heart of downtown Palm Springs.

And speaking of downtown, the newly restored historic Palm Springs Plaza Theatre has exceeded expectations in its first 90 days! From world-class performances to serving as home for local nonprofit arts groups, the venue is driving culture, community, and economic vitality. The excitement downtown is palpable, with sold-out weekends, bustling restaurants, and a renewed energy across the city.

From our parks to our cultural icons, Palm Springs is thriving, and the rebirth of the Plaza Theatre is a shining example of what community, creativity, and investment can achieve. We can’t wait to see you downtown, enjoying everything our city has to offer!

With much gratitude, Scott Stiles City Manager, Palm Springs

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NONA WATSON CHAMBER CEO

Dear readers, Welcome to the spring issue of PSILOVEYOU magazine!

Any desert resident knows that springtime is prime time in the desert. The days are longer, the skies are brighter, patios are packed, and our city feels especially alive. It’s the season when Palm Springs has reason to shine at its absolute best — welcoming visitors from around the world while giving the rest of us countless reasons to celebrate the place we call home.

In this issue, we’ve decided to spotlight 13 of the most major festivals and special events that dot our social calendar throughout the year, but especially during these unique months.

From music and film to art, culture, sports, food, and community, these gatherings are more than just entertainment — they ’re a defining part of what makes Palm Springs so dynamic. They bring people together, beam our brand around the globe, and highlight the welcoming and accepting spirit that has always been a very large part of our city's identity.

As you explore these pages, I hope you’ll be reminded that these happenings don’t just create memories — they also build momentum. They support local businesses, sustain jobs, and help ensure our economy remains strong throughout the year.

Matthew Mitchell

Whether you, as a Palm Springs resident, actually take part in these major affairs or not, they remain some of the biggest reasons Palm Springs is like no place else. I’m confident this article will remind us of the tremendously positive impact these events have on all of us who are fortunate enough to call this city home.

Meanwhile, please enjoy what in so many ways is the perfect time of year, and if you see me out there in the crowd, come on over and say hello!

Nona Watson CEO, Palm Springs Chamber of Commerce

WENDY BEERBOWER Chamber President

I often say, if you aren’t having fun in Palm Springs, you simply aren’t trying. Here, we’ve perfected something rare: big-city fun wrapped in a smalltown embrace.

Where else can you spend the morning hiking breathtaking desert trails, the afternoon poolside under endless blue skies, and the evening enjoying world-class dining, live music, theatre, or a film festival — all within minutes of

home? We offer the energy, culture, and creativity of a major destination, yet you’ll still bump into friends at the grocery store and be greeted by name at your favorite restaurant.

Our art walks fill the streets. Our restaurants rival any metropolitan hotspot. Our boutique shops bring personality and charm you simply can’t find in big-box cities. And throughout the year, signature events draw visitors from around the globe — visitors who fall in love with our sunshine, our style, and most importantly, our spirit.

What makes Palm Springs truly special, though, isn’t just what we have — it’s who we are. We are entrepreneurs, artists, hospitality experts, volunteers, healthcare professionals, and

neighbors. We show up for ribbon-cuttings and charity galas. We support local first.

We understand that when visitors bring their dollars here, they aren’t just spending — they’re sustaining the heartbeat of our community and we are grateful for their contributions to our prosperity.

This is a place where business thrives because community thrives. Where celebration is part of the culture. Where innovation and hospitality walk hand in hand. Palm Springs isn’t just a destination — it’s an experience.

And we’re fortunate to call it home.

Wendy Beerbower Senior Vice President Eisenhower Health Foundation PSILOVEYOU | Spring 2026 7

PRESIDENT’S CIRCLE

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Thank you to the following Chamber members without whom many of our programs would not be possible.

T H E D E S E RT ’ S

FESTIVALS & SPECIAL EVENTS

BY DANIEL VAILLANCOURT

ChatGPT

Our signature annual affairs do more than entertain and draw tourists — they drive our economy and make every Palm Springs resident’s life better.

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C

an you imagine a desert where Madonna, Lady Gaga, Chappell Roan, and Sabrina Carpenter never get to grace the stage at Coachella? Where our glorious midcentury modern architecture remains unheralded because Modernism Week was never invented? Where no red carpet is ever rolled out to welcome Hollywood royals Jane Fonda, Michael B. Jordan, Kate Hudson, or Paul Mescal to the Palm Springs International Film Festival’s Film Awards gala?

and create thousands of temporary and part-time jobs.

I certainly can’t. I may not attend every festival or other special event that has come to define Palm Springs and the Coachella Valley, but I feel genuine pride and joy knowing that strangers, friends, and family members across the country and around the world quite envy the fact that these world-class celebrations happen right here in my own backyard.

And the economic value doesn’t stop at sales receipts and tax dollars. When world-famous pop stars, sports legends, and film icons descend upon Palm Springs, members of the international television, radio, print, and online media follow. Coverage of these multitude of marquee moments generates tens of millions of impressions across the country and around the globe — creating the kind of visibility that marketing budgets just can’t buy and that other cities spend decades trying to manufacture.

Of course, there will always be a few curmudgeons who grumble about traffic congestion, sold-out dinner reservations, and longer lines at local boutiques and coffee shops. Let them gripe.

“Events continue to be the cornerstone of our tourism industry.”

— Palm Springs Chief Economic Development Officer Wayne Olson

Because the truth is simple: Palm Springs wouldn’t be the same place without these perennial crowd magnets whose overall impact is immediate and immeasurable in extremely positive ways. Without them, our economy would be weaker, our municipal foundation less solid, and our lives far more boring.

Money matters The most obvious effect is financial.

When visitors come, local business booms. The benefits go far beyond tax revenue from hotel rooms and short-term vacation rentals that show no vacancy. Major festivals and events create a ripple effect whose sea lifts all entrepreneurial boats.

For small businesses and established brands alike, peak event attendance can mean a surge in foot traffic, higher sales, and new customers discovering them for the first time. Restaurants and bars, retailers of every stripe (including grocery stores, souvenir shops, and cannabis dispensaries), salons and spas, gyms, galleries, tour operators, and countless other service providers — Uber or Lyft, anyone? — often see some of their strongest revenue days of the year during the busiest festivals and special events.

These surges help stabilize slower seasons, support year-round staffing,

“Events continue to be the cornerstone of our tourism industry,” says Palm Springs Chief Economic Development Officer Wayne Olson. “The hundreds of thousands of visitors we host every year for our events bring in much needed tax dollars so we can continue to deliver high-quality services and infrastructure to our local residents.”

Beaming our unique brand worldwide

All that attention sparks curiosity, fuels “wish I was there” energy, and piques the interest of new visitors who’ve always wanted to come, those eager to return, and even those who never realized what Palm Springs truly has to offer. That kind of global exposure — and the lasting loyalty it creates — is priceless. It strengthens our reputation and keeps Palm Springs dynamic and forward-moving.

Quality of life There’s another benefit that’s harder to measure, but just as important: festivals and special events elevate everyday life for full-time residents.

Back to those booming businesses and the incredibly wide array of goods and services they offer to tourists and locals alike. The truth is we have highend retail spaces, hotels, and bars and restaurants that rival those of much bigger cities. And at the drop of a hat, we can take part in world-class tourist attractions meant to cater to all of us.

Not just festivals and special events, but year-round fixtures like the Palm Springs Air Museum, the Palm Springs Aerial Tramway, the Palm Springs Art Museum, the Agua Caliente Cultural Museum, the Plaza Theatre, and the Indian Canyons, but to name a half-dozen.

Palm Springs is definitely not a place where anyone can complain there’s nothing to do, nothing to eat, and

nowhere to stay — or that they have to travel to major urban centers to procure whatever it is they seek. The desert’s got it all.

As for all those premium affairs, yes, most do come with a steep ticket price, but there are still ways for locals to be part of the excitement. Many of our biggest happenings are produced by nonprofits that rely on volunteer participation. That means residents can engage, contribute, and experience the energy of these events firsthand — often at little or no cost. It’s a win-win: the community supports the events, and the events support the community.

Getting in and getting out All of these enticements to travel to our desert destination also help strengthen one of the valley’s most underrated assets: Palm Springs International Airport. With more flights to more cities — many of them nonstop — offered every season, PSP has become an increasingly convenient gateway for both visitors and residents.

Airlines expand service to meet tourist demand, but locals reap the benefit year-round. It means fewer drives to Ontario, San Diego, Orange County, or Los Angeles just to catch a flight for business or pleasure. Tell the truth: How many times have visiting friends or family members extolled the virtues of PSP as compared to their own busy, user-unfriendly homebase airports?

A small price to pay So, the next time there’s a longer line at your favorite shop, a little more traffic than usual, or no tables available for Sunday drag brunch, it’s worth remembering what those inconveniences represent: a thriving local economy, strong city services, and a Palm Springs that remains vibrant, dynamic, and on the world’s radar.

And don’t forget that a city famous for its accepting nature and cultural vibrancy attracts not just increased tourism but investment, talent, and new residents who become part of our rich fabric, enriching life for the rest of us.

Because without these festivals and special events, our home town might still be beautiful — our brilliant sun, blue skies, palms, pools, and those majestic mountains are all immutable.

But Palm Springs wouldn’t be the Palm Springs we fell in love with and chose as our forever home. It wouldn’t be nearly as powerful. And it would no longer be like no place else.

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The Palm Springs International Film Festival January psfilmfest.org With screenings held at various venues throughout the city, PSIFF showcases international and independent cinema. Its Film Awards gala draws major Hollywood players, and is an annual harbinger of what to watch for at the Academy Awards a few months later.

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The American Express Golf Tournament January theamexgolf.com Held each winter at PGA WEST’s Pete Dye Stadium Course (the host course) and Nicklaus Tournament Course, as well as at La Quinta Country Club, this premier PGA tour stop showcases incomparable players and supports local charities through various initiatives.

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Modernism Week February modernismweek.com Held in the place where the heart of midcentury modern art, architecture, and culture beats, this 10-day extravaganza features tours, talks, exhibits, and events exploring midcentury modern design — not to mention soirées where stylish fashion, food, and drink flow.

The Am erican Ex press Go lf Tourn ament

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BNP Paribas Open Tennis Tournament March bnpparibasopen.com Taking place at the Indian Wells Tennis Garden, this — one of the world’s premier tennis events outside the majors — attracts global stars of the sport and the enthusiasts who admire them. Thanks to its size, prestige, and player participation, many call it the fifth grand slam after the Australian Open, French Open, Wimbledon, and U.S. Open.

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Coachella Valley Music & Arts Festival April coachella.com Over two weekends at the Empire Polo Club in Indio, this massive musical fair draws a quarter of a million attendees who come to experience not only megastars of pop, rock, hip-hop, and EDM, but magnificent art installations. This year’s headliners were Sabrina Carpenter, Justin Bieber, and Karol G.

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Stagecoach Festival April stagecoachfestival.com The third musical weekend of April brings 80,000 devotees of country music to the desert so they can experience performances by both major and upcoming stars, plus dance halls, markets, and other Western-themed entertainment. This year’s headliners were Cody Johnson, Lainey Wilson, and P ost Malone.

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Palm Springs International ShortFest June psfilmfest.org/shortfest Being the largest short-film festival and market in the U.S., it’s the place for up-and-coming filmmakers to hobnob with industry professionals. More than 350 shorts are exhibited each year, and audiences love meeting the cineastes at panels and networking parties.

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Splash House August splashhouse.com Over two weekends, this trendy pool and music festival combines live DJs spinning day and night at various desert venues. This year’s host hotels for daytime pool parties are the Hilton Palm Springs, the Saguaro, and the Renaissance, with Friday and Saturday postsundown dance parties taking place at the Palm Springs Air Museum.

Visit Greater Palm Springs

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The Dinah Late September, early October thedinah.com Founder Mariah Hanson may have recently sold this iconic, five-day, queer women’s pool party and music festival, but it remains firmly in the LGBTQ+ family thanks to its pair of new owners: longtime Dinah operations manager Bella Barkow and seasoned Dinah emcee, reality TV star, and real estate entrepreneur Rose Garcia. The 35th incarnation returns this fall to the Hilton and The Zoso.

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Modernism Week – October October Modernismweek.com The small sibling of the February powerhouse packs its own punch. Hardcore design enthusiasts who attend the winter mod fest make it a point to return for the fall one.

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Greater Palm Springs Pride November pspride.org Let all the other cities have their rainbow summer flings in June, July, and August. Here in the desert, we plan our pool parties, performances, and parade when the weather is plainly perfect. It’s where queers from San Francisco, Los Angeles, San Diego, and elsewhere come to cavort with the locals at one of the largest such celebrations in the Southwest.

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Palm Springs Food & Wine Festival November palmspringsfoodandwine. org Are you looking for wine tastings, celebrity chefs, and gourmet food? If so, this 21-andover viticultural and culinary celebration has it all. The fall epicurean event boasts boutique wineries from around the globe, live cooking demos and classes, and delectable international cuisine from some of the world’s most well-respected food purveyors and award-winning chefs.

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The Palm Springs Festival of Lights Parade December psfestivaloflights.com This community holiday parade is known not only for its extravagantly illuminated floats and marching bands, but for tens of thousands of spectators who trek from miles around to come bask in this family-friendly, Yuletide tradition that glitters, shines, and sparkles.

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PSP...

Why does flying from here feel like a secret?

32 nonstop destinations and over 330 easy one-stop connections across the U.S. and beyond, delivered with the ease and light Palm Springs is known for.

Your next trip starts here.

Sunrise Park Celebrates 50 Years: A Golden Anniversary for a Palm Springs Classic

Following 50 years of sunshine, celebration, and community spirit, Sunrise Park is marking its golden anniversary, and all of Palm Springs is invited to the party.

Since opening in 1976, this vibrant 38-acre oasis along Sunrise Way has been far more than just open green space. As the city’s second-largest park, it has served as a gathering place where families picnic beneath towering shade trees, children race toward playgrounds, and neighbors connect through sports, culture, and community events.

At the heart of the park stands historic Palm Springs Stadium, where baseball legends like Mickey Mantle and Reggie Jackson once thrilled crowds with unforgettable swings. Today, the crack of the bat still echoes across the field as new generations create their own memories at games, tournaments, and hometown celebrations.

What makes Sunrise Park truly special? It’s the only place in the city where you can skate at the park, dive into an Olympic-sized pool, and browse the stacks at the public library — all in one visit. From the splash-happy, water-squirting turtles to basketball courts, picnic grills, and year-round programs, there’s something here for everyone. Community anchors like the Mizell Senior Center and the Boys & Girls Club add heart and purpose, ensuring the park remains a lifeline of connection and opportunity.

The celebration will last all year, culminating in a festive birthday picnic in fall 2026. Here are just a few of the upcoming events residents can look forward to:

Upcoming Community Events April 3 – Annual Easter Egg Hunt Desert Highland Park • 4:00 p.m.

Families can enjoy an afternoon of egg hunting, games, music, and sweet treats.

April 18 – Wellness Morning in the Park Wellness Park • 8:00 to 10:00 a.m.

Start the day with outdoor wellness activities designed to promote healthy living.

May 6 – Rock the Park: Listen to the Music Downtown Park • 7:00 p.m.

Enjoy a live tribute concert celebrating the music of the The Doobie Brothers.

May 16 – Kids to Parks Day Ruth Hardy Park • 9:00 a.m. to 12:00 p.m.

A morning dedicated to outdoor play, youth activities, and family fun.

June 27 – Dive-In Movie Night: “Shark Tale” Palm Springs Swim Center • 7:00 to 9:00 p.m.

Float in the pool or relax poolside while watching a family-friendly movie on the big screen.

For more information, please visit PalmSpringsCA.gov/Recreation.

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Construction Underway on $7.5 Million Transformation of Demuth Park in Palm Springs Construction is officially underway on major improvements at the beloved gathering place and essential hub for families across Palm Springs.

For decades, Demuth Park has been where children play their first games, neighbors connect, and community traditions take root. Now, a $7.5 million investment is set to enhance one of the city’s most heavily used and cherished parks, ensuring it continues to serve as a vibrant, welcoming space for generations to come.

The Demuth Park Development Project began March 2 and is scheduled for completion in September 2026. Spearheaded by the Palm Springs Parks & Recreation Department in coordination with the Palm Springs Engineering Services Department, the project represents more than five years of planning, site assessments, and community input.

The comprehensive upgrade includes the construction of a permanent large-

dog park with ADA-accessible parking spaces, as well as development of a dedicated small-dog park. Crews are also transforming an existing 2.2-acre dirt lot into a 165-stall paved parking lot complete with drainage improvements to better accommodate visitors and special events.

Additional enhancements include paving the Community Center parking lot, pavement and drainage repairs at the little league parking lots, installation of ADA-compliant drinking fountains, sidewalk and pathway restoration, and construction of a new restroom building.

“This project reflects our long-term commitment to improving park access, safety, and amenities for residents and visitors alike,” said Palm Springs Parks and Recreation Director Nicholas Gonzalez.

“Demuth Park is a cornerstone of our community, and these upgrades will ensure it continues to serve families, athletes, and pet owners for decades to come.”

Funding for the project is supported through a combination of Land and Water Conservation Fund grant monies, Measure J funds, Capital Improvement funds, and Quimby funds.

Stay tuned for details about the official groundbreaking celebration.

For additional information and project updates, please visit EngagePalmSprings.com.

Gene Autry Trail Wind Wall Completed After years of repeated road closures caused by blowing sand, a new wind wall along the major corridor is now complete.

The city has finished construction on a 590-foot-long brick wind wall designed to significantly reduce drifting sand, improve 24 PSILOVEYOU | Spring 2026

visibility, and enhance driver safety.

The $2.195 million project addresses longstanding concerns about dangerous

Coming to VillageFest this Spring

Palm Springs Zoning Code Update

As the days get longer and the desert warms up, VillageFest steps into spring with a fresh lineup of themed Thursday nights that celebrate what Palm Springs does best: community, creativity, and a little playful flair. Every week, Palm Canyon Drive transforms into a lively open-air street fair filled with local artisans, food vendors, music, and that unmistakable VillageFest energy locals and visitors love.

The season kicks off April 2 with an Easter Bunny appearance, bringing family-friendly fun and photo-worthy moments for all ages.

On April 9, VillageFest taps into the city’s high-energy vibe with Festival Season, a colorful celebration inspired by music, art, and desert culture.

Pop culture takes center stage on April 30 with “May the 4th Be With You,” a fanfavorite night that invites costumes, creativity, and intergalactic fun.

The city of Palm Springs is updating its zoning code to better reflect today’s needs, and to plan for future growth. This marks the first comprehensive update since 1988. The effort launched in April 2024 and is anticipated to be adopted by spring 2027.

Wrapping up the spring highlights on May 21, VillageFest honors creativity and heritage with an Asian American and Pacific Islander Craft Night, showcasing handmade art and cultural expression from local makers.

The zoning code establishes how land throughout Palm Springs can be used. It defines what types of activities and buildings are permitted in residential, commercial, and industrial areas, helping guide development in a thoughtful and coordinated way.

This modernization aims to create a more flexible, user-friendly code that supports compatible land uses while advancing the city’s vision and long-term goals — and ensuring Palm Springs remains like no place else.

Whether you’re strolling with friends, dancing to live music, or discovering your next favorite local artist, VillageFest remains a weekly reminder that community is the heart of Palm Springs, and spring is the perfect time to join the celebration.

For more information please visit VillageFest.org.

To gather community input, the Planning Department has hosted four open houses, beginning with a kickoff meeting on June 6, 2024. These meetings provide an overview of the project and invite residents to share their priorities for the future of Palm Springs.

Preliminary draft materials and zoning maps have been released for public review; they have not yet been reviewed or approved by the Planning Commission or City Council.

The most recent in-person open house was held on January 26, 2026, and was followed by a virtual open house on February 4. A more detailed City Council discussion is planned for later this spring, and more community outreach will come over the next year.

For updates and project information, please visit EngagePalmSprings.com

whiteout conditions that have frequently forced closures along the busy corridor.

The project was awarded by the Palm Springs City Council in April 2025, with all of the funding coming from Measure A, the county’s voterapproved half-cent sales tax dedicated to local streets, roads, and regional transportation improvements. The wind wall is an excellent example of Measure A funds being put to work on projects that improve daily life for residents.

“This wind wall represents the kind of proactive infrastructure investment our community deserves. I want to especially thank our Engineering team and Director Joel Montalvo for their leadership and quick work in bringing this project to a successful completion,” said City Manager Scott Stiles. “Their dedication ensured we delivered a smart, lasting solution to a longstanding safety challenge. We’re also deeply grateful to our residents for their patience throughout construction.”

In addition to improving safety, the wind wall is expected to strengthen regional connectivity, support tourism, and reduce the costly and disruptive closures that have long impacted the area.

With construction complete, drivers can expect fewer closures, better visibility during high winds, and a more reliable route along North Gene Autry Trail. More information is available at EngagePalmSprings.com.

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Q&A with Jose Coria Special Events Manager, Palm Springs Parks & Recreation

Jose Coria is the new special events manager for the city of Palm Springs.

He moved here from the city of Ontario, where he served as senior special events supervisor for two and a half years. Prior to his position in Ontario, he served 11 years as a parks and recreation program coordinator for the city of Corona.

Jose, you took over as the city’s new special events manager last October and you have quite a few important responsibilities.

What are your favorite parts about the job so far?

One of my favorite parts of this role has been the opportunity to help bring so many unique and signature events to life. VillageFest, now in its 34th year, is especially meaningful. I love continuing such a strong community tradition while also finding ways to enhance it so it attracts both locals and visitors from afar. I also truly enjoy working alongside such an incredible Parks & Recreation team. The collaboration, creativity, and dedication they bring every day make even the busiest moments rewarding.

Coordinating the PLAY (Parks, Leisure, and Activities for You) Magazine is another highlight, as it allows me to showcase all the great programs and services we offer. No two days are ever the same, and I thrive in that fast-paced, creative environment.

You oversee the City’s Special Events Planning Team. Explain what that entails and why the monthly meetings you lead with event producers are so important to the success of the many hundreds of events we have here in the City of Palm Springs.

Overseeing the city’s special events planning team means coordinating across multiple departments to ensure events in Palm Springs are safe, organized, and successful from start to finish. I work closely with event producers, as well as other city departments, to review site plans, logistics, safety measures, street closures, permitting, and overall event operations. With hundreds of events taking place throughout the year, collaboration and clear communication are essential. These meetings are especially important because they create a consistent space for alignment and problem-solving. They allow us to review expectations, address logistical challenges early, ensure compliance with city standards, 26 PSILOVEYOU | Spring 2026

and keep everyone on the same page. These meetings help build strong partnerships, prevent last-minute issues, and ultimately ensure that each event reflects the high-quality experience Palm Springs is known for.

Tell us how you got involved in parks and recreation and special events — and why you are so passionate about it.

I actually started in parks and recreation as a part-time employee, thinking it would just be a short-term opportunity. But the longer I worked in the field, the more I fell in love with it. I’ve always loved helping people and creating experiences that bring communities together, and special events became the perfect outlet for that passion. There’s nothing more rewarding than developing unique events and seeing the community show up, connect, and create lasting memories.

Early on, I was also introduced to the California Parks & Recreation Society (CPRS), and it truly felt like I had found my professional home. Being surrounded by leaders who are committed to service and innovation inspired me to keep growing. Today, I’m proud to serve on the CPRS Board of Directors as the vice president for District 11, the district Palm Springs is part of. It’s incredibly meaningful to support both our local community and recreation professionals across the region.

What are some of the special events coming up in 2026 that you are most excited to promote to our Palm Springs community?

There’s so much to be excited about in 2026, especially as we celebrate the 50th anniversary of Sunrise Park. We’ve planned a year-long series of events that highlight community, recreation, and fun in creative ways, all leading up to a signature celebration in November to close out the anniversary and kick off the holiday season. I’m also looking forward to our Independence Day celebrations, as 2026 marks America’s 250th anniversary and we’re planning to go bigger and better for this milestone year. And of course, our December holiday events are always a favorite. We have a great lineup planned and look forward to continuing traditions and creating special memories for Palm Springs families.

Palm Springs is a uniquely special destination. What is your favorite part about our city?

Although I don’t live in Palm Springs, I truly enjoy spending time here outside of work.

There’s something special about the energy of the city. It’s welcoming, inclusive, and full of personality. Palm Springs celebrates individuality, creativity, and diversity in a way that makes everyone feel like they belong. I’m also continually impressed by how engaged our residents are. People care deeply about their community, show up to events, support local initiatives, and take pride in where they live. That level of civic involvement makes a huge difference in the quality of our programs and events. Beyond that, the quality of life here is incredible, from the beautiful scenery and vibrant arts scene to the walkability, local businesses, and strong sense of community. It’s a city that feels both iconic and connected, and it’s a privilege to help create experiences in a place that so many people love. Palm Springs truly is like no place else!

Newly Restored Historic Plaza Theatre Exceeds Economic Impact Expectations The beautifully restored venue is surpassing every mission goal, providing affordable access to world-class entertainment, presenting incredibly diverse programming, serving as home to nonprofit organizations, and most importantly, driving significant economic impact for the city of Palm Springs.

One of the key assumptions in the Palm Springs Plaza Theatre Foundation’s original economic model was that 50% of ticket buyers would be local and 50% would be from out of town.

“I’m thrilled to report we’re doing even better than projected. We’re seeing 66% of guests from out of town and 33% from the Palm Springs metro area. This exceeds our projections for economic development,” says Palm Springs Plaza Theatre Foundation President J.R. Roberts.

“As originally envisioned, the Plaza Theatre is projected to generate $40 million in annual economic impact with an estimated $4 million annual tax benefit to Palm Springs. This has helped keep our hotels, restaurants, bars, and stores busy throughout the week.”

In addition, the theatre’s hotel partners, including Hotel Zoso and the Thompson Hotel, are reporting increased bookings with multiple weekends already sold out, and restaurants are

generating strong pre-show meal sales. It’s all driving business to downtown establishments, noted Roberts.

Thanks to the stellar connections and the hard work of the theatre’s operator, Oak View Group, the venue is presenting an incredibly diverse mix of entertainment, from world-class talent like Cynthia Erivo on opening night to stand-up comedians Lily Tomlin, Kathy Griffin, and more.

It has hosted exclusive film screenings with “Queens of the Stone Age,” vocal performances

by Broadway sensations Lucie Arnaz and Liz Callaway, family fun cinema events, theatrical events such as “Spamilton” and “Piaf,” rock and roll legends Don McLean, Mickey Dolenz, and special concerts by Aloe Blacc, Joss Stone, and Preservation Hall Jazz Band.

The theatre is also home to resident performance groups, including The Palm Springs International Jazz Festival, Pops at the Plaza, the Arts Teach Kids education program, and rePLAY, a script-inhand series created by David Zippel and the Plaza Theatre. In addition, the theatre hosted multiple screenings for the Palm Springs International Film Festival, and also recently announced a new pilot program through which tickets to selected events will be distributed to partner organizations.

“The Plaza Theatre has become the heart and center of our community in Palm Springs and we are committed to presenting diverse, quality, year-round entertainment and programming for everyone,” said General Manager John Bolton.

“The best is yet to come!”

For more information about the theatre and programming, visit PalmSpringsPlazaTheatre.com.

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Reinvent your results IN ANY OF OUR CO-WORK SPACES I N PA L M S P R I N G S Monthly flex space available for offices and desks 24/7 access with full amenities and no long-term commitment required

760.325.1577

Contact mellis@pschamber.org

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PS Chamber New Members Firm Landscape INC PO Box 1026 Thousand Palms, CA, 92276 (760)895-9930 firmlandscape.com

Vinophile Cafe 540 S. Indian Canyon Drive Palm Springs, CA, 92264 (760)422-6520 vinophilecafe.com

Vesta at Escena by Richard American Homes 7331 E. Equitation Way Orange, CA, 92869 (714)917-9431 www.richmondamerican.com

BASEstud.io Incorporated 263 W. Olive Avenue, Ste. 160 Burbank, CA, 91502 (213)880-1229 basestud.io

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Pooools Inc. Serving the Coachella Valley Palm Springs, CA, 92262 (442)403-7480 Tysen Knight Management 1510 S. Palm Canyon Drive Palm Springs, CA, 92264 (310)359-3330 tysenknight.com

Backstory Palm Springs 150 Tahquitz Canyon Way Palm Springs, CA, 92262 (314)356-6941 www.shopbackstory.com A & A Brokerage, Inc. 120 W. Arenas Road #1 Palm Springs, CA\, 92262 (209)607-4054

Signarama 41945 Boardwalk Ste. L Palm Desert, CA, 92211 (760)851-5843 signarama.com

GLAZZWORKS 41945 Boardwalk, Ste. F & E Palm Desert, CA, 92255 (760)206-4222 glazzcustomworks.com

Palm Springs Somatics 650 Tahquitz Canyon Way, Ste. 2 Palm Springs, CA, 92262 (323)536-2745 www.palmspringssomatics.com

Grasons Coachella Valley Serving the Coachella Valley Palm Springs, CA, 92262 (909)488-2443 www.grasons.com

The Bungalow Palm Springs 515 N. Palm Canyon Drive #D Palm Springs, CA, 92262 (760)333-2923 thebungalowps.com

Cruise Guys of Palm Springs & Beverly Hills 81608 Rancho Santana Drive La Quinta, CA, 92253 (818)434-6181 cruiseguysbh.com

Bootlegger Tiki & Ernest Atlanta Gay Men’s Chorus Coffee 1574 Springs Street SE 1101 N. Palm Canyon Drive Smyrna, GA, 30080 Palm Springs, CA, 92262 (818)915-0632 (917)407-7816 bootleggertiki.com Vetiver Salon Palm Springs Nissan 312 N. Palm Canyon Drive 68177 Kyle Road Palm Springs, CA, 92262 Cathedral City, CA, 92234 (760)401-9537 (760)328-2800 www.vetiversalon.com www.palmspringsnissan.com Jean + James Junk King 777 N. Palm Canyon Drive 1130 N. Valdivia Way Ste. A Palm Springs, CA, 92262 Palm Springs, CA, 92262 (479)427-0561 (616)822-9925 www.jeanxjames.com www.junk-king.com The Hollywood Times GHA Enterprises, Inc P.O. Box 2989 DBAHA Companies Hollywood, CA, 90078 30875 Date Palm Drive, Ste. C2 (213)507-0669 www.thehollywoodtimes.today Palm Springs, CA, 92234 (760)969-1400 Shorebird Palm Desert ghacompanies.com 73016 El Paseo Road Palm Desert, CA, 92260 760) 404-0455 shorebirdrestaurant.com/ palm-desert Scan to view the full directory of Palm Springs Chamber of Commerce members

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TRAVEL

WITH THE PALM SPRINGS CHAMBER Join Us For An Adventure Tour Operator: Citslinc International, Inc.

FINLAND

Helsinki • Degero Canal • Turku • Tampere

July 11 – 19, 2026 $3,999 VERY SPECIAL 8/9-DAY PACKAGE 8/9 DAYS, 8/7 NIGHTS INCLUDING HOTELS, MEALS, DAY TRIPS, AND AIRFARE FROM LOS ANGELES

• Roundtrip international airfare & Tax • 9/8-day deluxe tour package • 4-star hotel accommodations • Breakfast & lunch

• Deluxe bus • Fluent English-speaking tour guides • Entrance fees to attractions

Tour Operator: Quest Voyager

SCOTLAND

Stirling • Loch Lomond • Glasgow • Edinburgh

SEPTEMBER 19 – 22, 2026 $3,999 VERY SPECIAL PACKAGE 9 DAYS, 8 NIGHTS INCLUDING HOTELS, MEALS, DAY TRIPS, AND AIRFARE FROM LOS ANGELES

Full itineraries online at PSChamber.org

• Round Trip International Airfare With Bus Transportation From Palm Springs • 9-Day Deluxe Tour Package • First Class Hotels

• • • •

10 Included Meals First Class Motorcoaches Professional Local Guides Entrance Fees to Attractions

For more details and reservations contact Nona at the Palm Springs Chamber of Commerce

nwatson@pschamber.org (760) 325-1577 PSILOVEYOU | Spring 2026 37

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