PS I <3 U - Spring 2021

PALM SPRINGS CHAMBER OF COMMERCE | SPRING 2021

Welcome Palm Springs City Manager Justin Clifton

Right. Here.

The men’s health services you want, where you want them.

When it comes to high quality health care, Eisenhower is here for you — now with five great health centers in the Palm Springs area, and an enhanced focus on services that meet the unique health needs of men.

• Primary Care and Eisenhower 365

• Medical Specialties (Available at South Palm Canyon)

• HIV Care

~ Eisenhower Desert Cardiology Center

• Sexual Health Clinic

~ Gastroenterology

• Eisenhower Desert Orthopedic Center • Imaging and Lab Services • Urgent Care

~ Infusion ~ Neurology

• Psychology

~ Oncology

• Psychiatry

~ Pain Management

Learn more at PSHealth.EisenhowerHealth.org or call 760-773-1460.

Eisenhower Health Center at Sunrise, 151 S. Sunrise Way Eisenhower Health Center at Rimrock, 4791 E. Palm Canyon Drive Eisenhower Health Center at Plaza del Sol, 1555-C S. Palm Canyon Drive Eisenhower Health Center at South Palm Canyon, 415 S. Palm Canyon Drive Eisenhower Primary Care at North Palm Canyon, 1401 N. Palm Canyon Drive, Suite 202

Indulge your healthy curiosity.

Eisenhower IS HERE

Take one of our free online health classes.

Nowadays, we’re all spending way more time at home, trying

to keep COVID-19 at bay. Why not make good use of that time

by taking one of Eisenhower Health’s free online health classes?

It’s the perfect opportunity to get the health information you need safely, online. Whether you’re interested in diabetes prevention, Tai Chi, or healing sound meditation, we just might have the perfect class for you.

Check out our offerings at EisenhowerHealth.org/calendar

CHAMBER STAFF Nona Watson CEO Brittne Meier Executive Assistant David White Business Development Director Michael Ellis Community Relations Director EDITOR Daniel Vaillancourt EXECUTIVE EDITORS Nona Watson and Amy Blaisdell ART DIRECTOR Maru Palmersheim PHOTOGRAPHERS Lani Garfield Jeff Denean Jones David A. Lee Kevin Taylor ©2021 Palm Springs Chamber of Commerce and city of Palm Springs. All rights reserved. Reproduction in whole or in part without written permission from the publisher is prohibited. Information in this publication is gathered from various sources and every effort has been made to ensure its accuracy. The publisher assumes no responsibility for omissions, errors, or misinformation. Please contact the publisher at the address below with any additions or corrections.

190 W. Amado Road Palm Springs, CA 92262 | (760) 325-1577 www.pschamber.org

Contents 3 Chamber CEO Nona

Watson and Chamber President Brady Sandahl

New Palm Springs 4 Meet City Manager Justin Clifton

6 Addressing the Homeless 7 Palm Springs Parks & Recreation

8 Palm Springs Public Library, Measure J, Drill Team & Drum Squad 9 Let's Go Palm Springs

12 “Forever Marilyn”

14 Neighbors Feeding Neighbors in Need

18 Meet Our

Local Heroes

21 Co-Work Space 22 A New Twist on Cannabis

24 Think Local 28 Your Chamber Forever Hard at Work For Our Community

34 One Hot Market 36 Palm Springs Chamber New Members

40 Community Information David A. Lee

BOARD OF DIRECTORS Brady Sandahl, President Brady Sandahl Real Estate Group Reid Milanovich, Director Agua Caliente Band of Cahuilla Indians Wendy Beerbower, Director Eisenhower Health Aftab Dada, Director Hilton Palm Springs Resort Mary Flores, Director Grit Development John Fritch, Director Elevated Experiences Gabe Terrado, Director Lulu California Bistro Bruce Gillen, Director Mechanics Bank George Holiday, Director Maryanov, Madsen, Gordon & Campbell Paul Lewin, Director United States and Canadian Academy of Pathology Jenny McLean, Director McLean Company Joseph Miller, Director Stacey’s Palm Springs Shannon Miller, Director Coach Shannon Miller Julie Montante, Director PSA Organica Todd Burke, Director Desert Care Network Dax Davis, Director Alpha Media Kristin Bloomer, Director Palm Springs International Film Society

Nona Watson

Brady Sandahl

W

I

Chamber CEO

elcome to the second edition of PSILOVEYOU, a quarterly magazine produced and published by the Chamber of Commerce on behalf of you, the residents of Palm Springs. Here, as in every future installment, we will endeavor to not only inform but to entertain.

We devote our cover story to a fresh face, new Palm Springs City Manager Justin Clifton. In the article on page 4, you’ll get to know him a bit better as he officially starts in his new post. Where are he and his family from? Why is he excited to step up and serve? And yes, what does he see as our biggest collective challenge as we continue to fight this pandemic together?

In keeping with our “New Beginnings” theme, in this sophomore issue you’ll find a story on how to reinvent yourself by starting a new business. For those of you moving on up or downsizing, we’ll explore our scorching-hot real estate market.

And as always, we’ve listed our latest additions to the Chamber’s growing roster of members. Finally, we’re covering the triumphant return of “Forever Marilyn” to downtown.

In addition to giving space to City Hall so it can contribute a wealth of useful information, we’re turning our focus on the Palm Springs Fire Department for our regular feature “Meet Our Local Heroes.” And we’re spotlighting spas and hair salons in our “Think Local” pages.

Chamber President

have always shared that people often come to Palm Springs because of the weather but they choose to return and stay because of the people—and for the last 18 months our people have rallied together to keep our city moving forward.

In this issue, we have the pleasure of spotlighting some of these people—our local heroes—as well as to introduce new people to Palm Springs who will help guide our city into the future. I think you will see their passion for Palm Springs shine!

We’re also highlighting new members and their business ventures—as well as revealing some insights into the bullish real estate market and the impact that more full-time residents will have on our local economy. With growth comes challenges, but I am confident our key stakeholders will continue working together to ensure our city continues to shine.

I want to thank our members for being part of our Chamber.

Because of you, we wake up every day looking for ideas and strategies to help you reach your goals. And to our hard-working volunteer board of directors, thank you for investing your time, energy, and ideas to make the Palm Springs Chamber of Commerce be the best it can be.

As we move through spring and into summer, let’s continue supporting each other so we can keep our city moving forward!

—Brady

The Chamber’s official hashtag has forever been PSILOVEYOU, and we hope this magazine makes you as proud and joyful as we are— that it will inspire you to always think locally and to support your fellow community members with all your heart.

We’ll see you again this summer for our July issue! In the meantime, please know that your Chamber and its staff and board are here to help in any way they can. Feel free to call us at (760) 325-1577 or to visit pschamber.org.

Have a sublime spring.

—Nona

PSILOVEYOU | Spring 2021 3

Meet New Palm Springs City Manager

Justin Clifton

His first day at Palm Springs City Hall was Monday, April 5, so PSILOVEYOU sits down with Clifton to learn more about him and his goals PSILOVEYOU: Why did you choose to come to Palm Springs, and what is it about our city that drew you here?

JUSTIN CLIFTON: My wife and I visited Palm Springs before I decided to apply for the position. The first thing we noticed was the many charming restaurants, niche markets, beautiful desert landscape, and quality architecture. But as we looked deeper, we also found a diverse, open, and engaged community. We encountered friendly people everywhere we went. And we could feel a sense of community pride and spirit that was infectious. People we met would freely gush about the high quality of life and their love for Palm Springs. But what really sealed the deal for me was getting to know the City Council and becoming familiar with the challenges and opportunities facing Palm Springs now and into the future. I watched Council meetings where citizens engaged actively. I saw a Council deeply committed to build an even brighter future, and a talented City team dedicated to help make it happen.

Long before the selection process was over, my wife and I felt strongly we were meant to be in Palm Springs. And now I’m just so grateful to be here.

Tell us a little about yourself. What is your background in government and city management?

I served as city manager in Sedona for six years. Some of my accomplishments include spearheading the creation of a master transportation plan, including road projects, bike/pedestrian improvements, the creation of a mass transit program, developing Sedona’s first-ever economic development, affordable housing, and sustainability programs, and partnering with the chamber

4 PSILOVEYOU | Spring 2021

of commerce and tourism bureau to pioneer a sustainable tourism plan. I also expanded the development of a national, awardwinning resident engagement program.

Prior to Sedona, I served for two and a half years as the city manager of Delta, Colorado, and as the town manager of Bayfield, Colorado for five years.

I graduated from Fort Lewis College in Durango, Colorado, where I earned a master’s in political science and public policy from the University of Colorado in Denver.

When I think about my own life, I benefitted immeasurably from good public schools, community parks and facilities, social programs, job opportunities, and countless other things that are the product of community-building. As I advanced through college, I also found a passion for big questions about what is right, fair, and just, and how institutions of government can have such a huge impact on people’s lives.

And it all came together when I took my first position working in local government. My love of public service has only grown over the years. I find this work to be dynamic, challenging, and deeply meaningful.

Like in many cities across the nation, residents, businesses, and tourism in Palm Springs have been hit hard by the COVID-19 pandemic.

How do you foresee the road to recovery?

I believe the city has taken significant steps when it comes to paving a path to economic recovery. So much of what we are doing now is fostering partnerships with agencies and organizations in order to put programs in place now so we can help those struggling to get back on their feet.

Here’s just some of what has been implemented in Palm Springs so far: The Mayor’s COVID-19 Task Force of community leaders was created to address public health and economic impacts, and to establish protections and guidelines for residents and businesses during COVID so they can stay safe and healthy.

The City spent almost $48,000 on K-rails for local restaurants, allowing them to expand onto Palm Canyon Drive at no cost.

A new $1 million Small Business Financial Aid Program was instituted, which awards $10,000, zero% forgivable loans to struggling businesses that stay open at least six months.

City Council approved an eviction moratorium to help local businesses impacted by the pandemic.

A new $500,000 Rental Assistance Program for Palm Springs households whose income does not exceed 80% of the median income in Riverside County was established. The program provides one-time rental assistance of up to $3,500 per household to cover two or three months of rent. In addition, the city is diligently working to bring more affordable housing projects to Palm Springs.

We partnered with the County of Riverside to fund COVID-19 testing and a new vaccination site to the Palm Springs Convention Center.

We partnered with FIND Food Bank of the Coachella Valley for free mobile pantry food distributions twice monthly

at the Palm Springs Convention Center and the James O. Jessie Desert Highland Unity Center.

We initiated “Let’s Go Palm Springs,” a partnership with the Bureau of Tourism and the Palm Springs Chamber of Commerce for a take-out restaurant program that provides a $10 off coupon on any order of $30 or more. The Chamber accepts the coupons redeemed by participating restaurants, then reimburses them weekly.

We granted an administrative extension of business licenses so that any business that closed in 2020 can have the same license extended by the same number of months at the time of renewal.

We initiated the deferral of the Consumer Price Index (CPI) increase on the city’s comprehensive fee schedule. This is the second year we’ve held city fees at 2019 levels.

We charged the Bureau of Tourism with developing a “shop local” marketing initiative called “We are Palm Springs.”

We worked with tourism partners to bring new routes and airlines to Palm Springs International Airport—most notably Southwest Airlines—and invested a total of $30 million in a new ticketing wing and outbound baggage system.

Finally, the city partnered with P.S. Resorts, a consortium of large hoteliers, to bring back the wildly popular Forever Marilyn sculpture to downtown this April—a move that is expected to be a huge economic tourism driver for the city.

All of these programs and initiatives are part of the strategy to get Palm Springs back to where it once was. And there is still much more coming.

Other than COVID recovery, what are some of your initial goals for the city, and what are you most excited about?

My first goal is to listen and learn from the countless people who have loved Palm Springs much longer than I have. From there, I can better collaborate with the community and City Council and staff to identify top priorities.

Some priorities, such as hastening the recovery from the pandemic and ensuring our visitor-based economy is thriving, will be shortterm goals. Other priorities, such as diversifying the economy to be more resilient, and expanding opportunities for current and future residents, will be long-term goals. But whatever the goals and priorities, residents of Palm Springs should expect that the city team will be focused, inclusive, strategic, and willing to demonstrate excellence every day in everything we do.

Finally, what are you and your family looking forward to the most about living in beautiful Palm Springs?

Top on the list for my kids is finally having a swimming pool! We all love the outdoors and will do plenty of hiking, biking, and fun excursions around Palm Springs and the Coachella Valley.

We found a lovely home with enough space for our big dog, Loki, and look forward to getting to know our neighbors. Palm Springs is now our community and our home. We look forward to loving and nurturing everything that makes it special.

Lani Garfield

We also love that Palm Springs gives us great access to all Southern California has to offer. We look forward to tram rides up to Idyllwild, local farmers markets, and the return of VillageFest, where we can mingle with residents and visitors.

PSILOVEYOU | Spring 2021 5

City of Palm Springs Steps Up to Address Homelessness Under California law, County government is required to address poverty, mental health, and homelessness in Palm Springs. Unfortunately, the County has not adequately addressed these issues. As a result, the City Council has stepped up with more than $12 million dollars in funding to find permanent solutions that continue to help those in need.

Here are some highlights of the City’s efforts since 2016, when the County closed Roy’s Homeless and Resource Center, working with various partners including the Desert Healthcare District, to address homelessness.

• 413 individuals provided with permanent housing • 1,281 individuals provided with temporary housing or shelter

The following programs and initiatives have been funded: Two Homeless/Mental Health Crisis Teams on the ground in Palm Springs.

Well in the Desert funding for drop-in centers for unsheltered individuals.

Palm Springs Boxing Club currently serving as a homeless access center.

Martha’s Village and Kitchen City funds wrap around services.

• 137 individuals received behavioral health or substance abuse treatments.

Coachella Valley Association of Governments

• 143 individuals became employed

(CVAG) CV200 Program & CV Housing First

• 1,563 individuals provided with mainstream benefits • 368 individuals provided with overnight cool/warm shelter

City funds referral services for housing, medical, mental health, substance abuse, and employment assistance along with rapid resolution and crisis stabilization units. In addition, the City funds $100,000 annually to CVAG.

Finally, the City advocated for and received $10 million in June 2020 to address homelessness from the State’s Housing Homelessness and Assistance Program (HHAP).

Palm Springs Rental Assistance City funds

Here is a timeline of our actions toward utilizing these funds:

low-income households who meet the eligibility

·

August 2020 City Council approved funding commitment of $3 million to County of Riverside for the Ivy Palm Hotel Project to create 75 new permanent supportive housing units.

·

December 2020 County of Riverside notified City they were not successful in purchasing Ivy Palm Hotel.

·

January 2021 City Council subsequently approved funding commitments totaling $6 million for affordable housing projects, including $2.4 million plus land to Agave on Palm Canyon for 71 affordable housing units of which 25 units will be dedicated to housing those experiencing homelessness, and $3.6 million for Vista Sunrise II to create 61 new affordable housing units which include 29 units dedicated to those experiencing homelessness.

·

January 2021 Gene Autry Site request for proposal issued to affordable and homeless housing developers. HHAP funds may be utilized to assist with creating of homeless services and housing.

Proposals are anticipated this month.

requirements with one-time rental assistance of $3,500 per household.

Affordable Housing City has funded more than $9 million for new affordable housing projects, including permanent supportive housing, on North Palm Canyon Drive, Sunrise Way, and Indian Canyon Drive.

Food Distribution City funds twice-weekly mo-

HHAP funds may also be used as part of a collaborative project with the County to convert a hotel or existing apartment building to permanent supportive housing.

bile pantry food distribution at the Palm Springs

For more information, visit palmspringsca.gov.

Highland Unity Center.

Convention Center and James O. Jessie Desert

PALM SPRINGS

Parks & Recreation

Parks & Recreation Offers Plethora of Programs for Residents & Families During COVID-19 PALM SPRINGS SWIM CENTER Open Monday-Sunday, 7:00a.m. to 3:00p.m. Reservations are required and are for 45-minute blocks. Lap swim, Monday-Sunday, reservations only, 7:00 a.m. to 2:00 p.m. Face covering are required except for when in pool. Daily fee for residents is $5, $15 for non-residents. In addition, 25-swim scan cards are available.

Annual membership is required, $5 for residents, $95 for adult non-residents, and $25 for non-resident children.

Scan card is $75 for residents and $200 for non-residents.

PICKLEBALL Courts are open daily. Reservations are required Monday-Sunday from 7:00 a.m. to 1:00 p.m., and from 6:00 to 9:00 p.m. Face coverings are required during play and in public.

Courts are only available to Palm Springs residents. Doubles play is allowed.

TENNIS Courts are open daily. Reservations are required Monday-Sunday from 7:00 a.m. to 1:00 p.m., and from 6:00 to 9:00 p.m. Face coverings are

required during play and in public.

Courts are only available to Palm Springs residents. Doubles play is allowed.

from 4:30 to 5:30 p.m. at Demuth Community Center, 3601 E. Mesquite Avenue. $20 monthly fee for city residents.

BOCCIA BALL For all abilities, offered in partnership with Palms to Pines Parasports, a new non-profit offering athletic events and a support group for people with disabilities. Fridays from 1:15 to 2:15 p.m. at Gateway Park in Palm Springs.

For Kids Only on the Go, Monday through Wednesday from 3:00 to 5:00 p.m. at James O. Jessie Desert Highland Unity Center, 480 Tramview Road.

COME RIDE WITH US BIKE CLUB Second and fourth Fridays of the month at James O. Jessie Desert Highland Unity Center, 480 Tramview Road.

DRIVE-THRU ACTIVITIES AT DEMUTH Every third Friday of the month, from 3:30 to 5:30 p.m.

DRIVE-THRU ACTIVITIES AT JAMES O. JESSIE DESERT HIGHLAND Every first Friday of the month, from 3:30 to 5:30 p.m.

CHILDREN’S PROGRAMS Youth Conditioning Class, Mondays and Thursdays

YEP (Youth Empowerment Program), Thursdays from 4:00 to 6:00 p.m. at James O. Jessie Desert Highland Unity Center, 480 Tramview Road.

Drill Team and Drum Squad, every Tuesday and Wednesday from 4:30 to 5:30 p.m. at James O. Jessie Desert Highland Unity Center, 480 Tramview Road Pee Wee Recreation, Tuesday through Thursday, 10:00 to 11:30 a.m. via Zoom. $20 per month.

Face coverings required at all times. To make a reservation, please visit apm.activecommunities.com/ palmspringsrecreation/home

PSILOVEYOU | Spring 2021 7

PALM SPRINGS

Public Library

Over 3,000 Popular Magazines Now Available for Download Through Palm Springs Public Library Readers can enjoy The New Yorker, HGTV Magazine, The Economist, and more through the Libby reading app The Palm Springs Public Library is pleased to announce that over 3,000 popular magazines are now available to download and read on any device 24/7. For the first time, users with a library card can read digital magazines alongside eBooks and audiobooks on Libby, the award-winning reading app from OverDrive, or by visiting palmspringslibrary.overdrive.com. Top titles include US Weekly, Cook’s Illustrated, Newsweek, and many other popular magazines previously available through the RBdigital app.

“Adding downloadable magazines to the Libby reading app from OverDrive creates a one-stop shop for patrons’ digital reading experience,” says Library Director Jeannie Kays. “It is a wonderful benefit to our readers.”

J

Digital magazines have no wait lists or holds, do not count toward checkout limits, and provide readers the option to renew their selections. Palm Springs Public Library patrons can also download magazines to Libby for offline use. Readers can browse lists of magazines within the app and search by format to find available titles.

Named one of Popular Mechanics’ 20 Best Apps of the Decade, Libby seamlessly connects first-time users and experienced readers with Palm Springs Public Library’s digital collection. This locally selected collection offers eBooks, audiobooks, and digital magazines, including bestsellers and new releases. Readers of all ages can select from virtually every subject, ranging from mystery, romance, children’s, business, and more.

Readers may browse Palm Springs Public Library’s digital collection, instantly borrow titles, and start reading or listening for free with a valid library card. This service is compatible with all major computers and devices—iPhone®, iPad®, Android™ phones and tablets, and Chromebook™. Through Libby, readers can also “send to Kindle®.”

All titles will automatically expire at the end of the lending period and there are no late fees.

To get started enjoying magazines, eBooks, and audiobooks, download Libby or visit palmspringslibrary.overdrive.com.

Measure

YOUR Tax dollars at work!

A total of 11 shade structures at local community parks—plus new landscaping at the Palm Springs Pavilion and surrounding areas of Sunrise Park—are just some of the plethora of capital improvements about to get underway thanks to Measure J, the one cent sales tax approved by Palm Springs voters in 2011 that continues to pay for much-needed projects that reward our residents with tangible public value and improved quality of life.

Additional, much-anticipated projects coming soon include the new Downtown Park, slated to open in early fall, and a new gymnasium floor at the James O. Jessie Desert Highland Unity Center.

“It’s been decades since we’ve had a new gym floor at Desert Highland—at least since the mid1980s, when I was in middle school,”

8 PSILOVEYOU | Spring 2021

Is Back!

Drill Team & Drum Squad says Jarvis Crawford, the center’s manager. “This is a much-needed improvement and a huge deal to the kids in Desert Highland Gateway Estates who use the gym every day.

A big thank you to the residents of Palm Springs for voting to pass Measure J.” If you are interested in serving your city on the Measure J Commission, several positions are currently open.

Download an application by visiting palmspringsca.gov/volunteer.

For more information about Measure J projects, visit PSMeasureJ.com.

Palm Springs Parks & Recreation is pleased to announce its popular Drill Team and Drum Squad program is back for children of all ages at the James O. Jessie Desert Highland Unity Center.

The free program is held every Tuesday and Wednesday from 4:30 – 5:30 p.m. Uniforms and drums will be provided. Face coverings are required.

“This is a free program for children of all ages to learn rhythmic routines with drums and to prepare to perform for audiences once COVID-19 restrictions allow it,” said Unity Center Manager Jarvis Crawford. “It’s also a great way for our kids to spend needed time with friends and to get some exercise.”

To register, please call (760) 323-8271 or email recinfo@palmspringsca.gov.

Let's Go

PALM SPRINGS

THE NEW $10 TAKEOUT COUPON PROGRAM TO AID STRUGGLING CITY RESTAURANTS IS A HUGE HIT

register and print or download the coupon on their phone. Simply order your favorite takeout meal from one of the participating restaurants and present the coupon. The coupon is good for $10 off your entire purchase of takeout for $30 or more.

Customers ordering takeout can use their coupon multiple times at their favorite restaurant, or in any of the participating restaurants listed on the Chamber’s website. The coupon is not good for third-party delivery services.

Participating restaurants will document the coupon numbers and be reimbursed for every coupon number they collect each week.

The Palm Springs Chamber of Commerce, the city of Palm Springs, the Palm Springs Bureau of Tourism, and several local businesses have joined forces to support struggling restaurants during the COVID-19 pandemic.

The Chamber is offering a $10 coupon to customers ordering takeout to help local eateries. Restaurants that participate are reimbursed for the coupon discount through support from the Chamber, the city, the Bureau of Tourism, and other local businesses.

Additional sponsors for the program include Brady Sandahl Real Estate Group, Agua Caliente Band of Cahuilla Indians, Eisenhower Health, Barton CPA, Miralon Palm Springs, Hot Purple Energy, Palm Springs Disposal, Jewish Family Services of the Desert, Grit Development, Elevated Experiences, and Sunny Cycle.

“So far, this program has been a huge hit, with over 16,000 coupons downloaded,” said Chamber CEO Nona Watson. “We’re thrilled to be able to help our restaurants during this difficult time.”

The program will last while funds are available. A list of participating restaurants and program sponsors—as well as coupon information—is listed on the Chamber’s website at pschamber.org. Any Palm Springs restaurant interested in participating in the program may call the Chamber office at (760) 323-1577 to sign up.

The concept is simple. The Chamber has a coupon available on its website at pschamber.org. Anyone interested in participating can

Everyone is encouraged to download their $10 coupon and order takeout to support Palm Springs restaurants.

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PSILOVEYOU | Spring 2021 9

P.S. KEEPING

YOU SAFE!

For the latest COVID-19 information on State and City orders, testing sites, COVID case updates, and resources related to applying for business or unemployment assistance and much more, visit the City’s helpful Coronavirus page at palmspringsca.gov and click on the red banner at the top.

Get Vaccinated! A new Vaccination Center is now available Monday – Friday from 8 a.m. – 5 p.m. at the Palm Springs Convention Center, 277 N. Avenida Caballeros.

To register, visit www.Curative.com.

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Back “Forever Marilyn” Forever

She's

T

This time, for life

BY DANIEL VAILLANCOURT | PHOTOGRAPHY DAVID A. LEE

alk about a seven-year itch in need of a good scratch! Following an absence of almost precisely that time, silver screen legend Marilyn Monroe is back where some claim she was first discovered: Palm Springs. Or at least her effigy is, in the form of late artist Seward Johnson’s “Forever Marilyn,” a 26-foot-high, 17-ton, steel and aluminum sculpture first unveiled in 2011 in Chicago as an homage to the sex symbol’s performance in director Billy Wilder’s classic 1955 feature The Seven Year Itch.

It’s a return to town for the diva, who— thanks to the efforts of local tourism promotion enterprise P.S. Resorts, and particularly its chairman, Aftab Dada—was first leased from The Sculpture Foundation and installed at the corner of Tahquitz Canyon Way and Palm Canyon Drive from 2012 to 2014. Because that location would soon be developed into “the new downtown,” Norma Jean had to eventually skip town. But her comeback’s been in the works since long before she left.

“The goal was always to bring her back—in perpetuity,” says Dada, arguably the piece’s biggest local fan. “When she first came, our city and its businesses were still recovering from the 2008 financial crisis debacle.

‘Forever Marilyn’ exceeded every expectation, doing a phenomenal job of putting our destination on the map. Now that we’re in the midst of a global pandemic, the P.S. Resorts board of directors felt this was an ideal time to bring her back in the hope she can draw as many if not more tourists than she did the first time. We feel the 500 businesses surrounding her new location will immensely benefit.”

That subsequent site—approved by the Palm Springs City Council last December—is on 12 PSILOVEYOU | Spring 2021

city-owned land at the corner of Belardo Road and Museum Way. “The location of the ‘Forever Marilyn’ sculpture, in the heart of the city’s downtown core, was always meant to be an open and walkable art hub for residents and tourists alike to appreciate and enjoy,” says Palm Springs Communications Director Amy Blaisdell. “Marilyn’s return has caused great excitement, and we expect this new attraction to once again be a tremendous economic tourism driver for the city.”

The price tag of this return engagement? A cool one million dollars, plus installation costs, paid to Seward Johnson Atelier (as the artist’s foundation has been renamed following his 2020 death). In light of the fact that her first stay generated millions in revenue and untold free publicity via incalculable media impressions, it’s an expense Dada—who also serves as the Vice President of the Hilton Palm Springs—and many others believe is more than warranted.

“We’re giving her back to the community because the community is hurting,” says Dada. “The Palm Springs City Council will tell you she’s one of the top-requested tourist attractions. She brings a smile to so many faces.” To Aftab’s mind, in this age of Instagram, the selfie-ready statue can’t help but attract an immense, constant crowd, thus once again beaming our beloved brand to the four corners of the world.

Marilyn’s journey back to Palm Springs began with her departure from the Seward Johnson Atelier in New Jersey on April 5.

She was expected to arrive in town for installation on April 12, with an unveiling planned for April 25 between 3:00 – 5:00 p.m.

Visit the PS Resorts Facebook page for more information.

Aftab Dada stands on Museum Way, in the precise spot where “Forever Marilyn” is destined to remain forever.

PSILOVEYOU | Spring 2021 13

Neighbors Feeding

Neighbors in Need The Agua Caliente Band of Cahuilla Indians partners with Sunrise Produce Company and FIND Food Bank to deliver fresh meals to Coachella Valley families

O

ne of the most disastrous side effects of this more-than-yearlong pandemic has been the food insecurity foisted upon already fragile desert families. Thankfully, since May 15, 2020, more than one million pounds of fresh produce, dairy, protein, and other staples grown in the region have been delivered free of charge to those most in need throughout the Coachella Valley. The program is a joint effort among the Tribe, Sunrise Produce Company, and FIND Food Bank.

“As a tribal government, we were eager to step up to become a partner to get fresh food to families throughout Coachella Valley and support our regional agricultural community,” Tribal Chairman Jeff L. Grubbe said. “Over the last 12 months, we’ve donated our entire allocation of fresh food to FIND Food Bank so that it could be shared with the organization’s large network of food pantries, homeless shelters, and families throughout the desert. Sunrise Produce has made sure the food is picked up at regional farms and delivered to FIND Food Bank, which then ensures the lifesaving meals are shared with community members and families who need it most.”

The FIND Food Bank was eager to be a partner in this win-win program. “The importance of sustained, strong partnerships among leading organizations in our community remains key right now as the economic impact of COVID-19 continues to reverberate through so many sectors,” said FIND Food Bank President and CEO Debbie Espinosa. “It takes all of us using multiple coordinated efforts and strategies to ensure there is equitable food distribution to all areas of our desert community. With both FIND and Agua Caliente understanding the scope and scale of our community similarly, our partnership is strong.

I’m thankful that we have been able to serve so many people in need together.”

14 PSILOVEYOU | Spring 2021

Photos courtesy Agua Caliente Band of Cahuilla Indians and USDA

As part of the USDA Coronavirus Food Assistance Program (CFAP), the Tribe was quickly approved as a recipient for food boxes through the Food Distribution Program on Indian Reservations. Agua Caliente therefore became a major player in helping to distribute invaluable nutrition to local residents through the $3 billion Farmers to Families Food Box Program.

As a tribal government, we were eager to step up to become a partner to get fresh food to families throughout Coachella Valley and support our regional agricultural community.”

- Tribal Chairman Jeff L. Grubbe, Agua Caliente Band of Cahuilla Indians Sunrise Produce Company is classified as an essential food distributor and has adhered to a disaster plan the company enacted to support the COVID-19 crisis. The company focuses on priority distribution to non-profit organizations, which includes school districts, universities, food banks, health care, churches, and food pantries.

“During this crisis, Sunrise Produce has been hard at work fulfilling the needs of all our valued customers,” says Sunrise Produce Company Executive Vice President Lisa Marquez. “Our supply chain has been consistent, and we’ve been committed to sourcing and meeting produce needs throughout this challenging time. Producing essential and value-added packages for non-profits, school institutions, tribal communities, and health and medical facilities has been a regular component of our business. As we were faced with this challenging period, we were able to accommodate the needs of our communities and frontline facilities by continuing to produce ready-to-eat produce care packages with essential nutritious produce.”

While vaccinations and decreasing caseloads have begun to bring much-needed light at the end of the long pandemic tunnel, none of us is completely out of the woods yet. It’s through crucial partnerships like these that our neighbors can rest assured they have one less thing to worry about.

PSILOVEYOU | Spring 2021 15

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Heroes

Local M E ET OUR

The Palm Springs Chamber of Commerce is proud to join the Palm Springs Fire Department in honoring the following brave men who serve our community every day

CAPTAIN CHAD BLASECK 2019 Firefighter of the Year Captain Chad Blaseck was nominated by the members of the department and selected by the awards committee as the 2019 Firefighter of the Year.

• Distinguished service to the people of Palm Springs • Heroism On the morning of February 14, 2019, a high school student swept away by flooding was trapped on a small island. His position was life-threatening, as the water levels began to rise and the island deteriorated. The Palm Springs Fire Department assembled a swift-water response that included six swift-water techs and an inflatable boat.

Multiple unsuccessful attempts were made by the rescuers, including trying to swim in the fast-moving, debris-filled water.

A tension diagonal rope was what would make this rescue possible, but the width of the floodwaters was over 200 feet and firefighters had no way to get the line across that distance.

Captain Blaseck put himself in grave danger as he used a golf cart bridge to get close enough to receive a throw from the other side—this after witnessing the same type of golf cart bridge failing and being washed downriver just moments before. The other five rescuers each received a Meritorious Service Award for the rescue, which was made possible by the efforts of Captain Blaseck.

18 PSILOVEYOU | Spring 2021

CAPTAIN JUSTIN HARVEY 2020 Firefighter of the Year

Captain Justin Harvey was nominated by the members of the department and selected by the awards committee as the 2020 Firefighter of the Year.

• Distinguished service at all times to the people of Palm Springs in and/or beyond the call of duty • Outstanding work in promoting fire protection and life safety within the city of Palm Springs • Origination of a program/idea/ tool that is highly beneficial to the fire department and/or the city of Palm Springs • Above-average technical knowledge; participation in fire educational programs; teaching in fire science programs It was on January 13 of last year that Captain Harvey assumed the newly created role of training captain. He was subsequently able to achieve far more than the first-year goals and objectives set by the training division.

Harvey worked tirelessly on developing a fire training program to not only improve the department as a whole but most importantly to ensure local firefighters are given every opportunity to go home safely to their families.

Captain Harvey was able to research and ensure compliance with federal and state mandates, thereby guaranteeing the Palm Springs Fire Department continues to meet all required standards and training through Cal OSHA, FAA, REMSA, ISO, and CICCS. He was able to create a comprehensive task book for engineer, captain, and battalion chief positions. He updated both the probationary firefighter trimester test and the engineer certification process. He also achieved Palm Springs Fire Department compliance with NFPA 1410 by establishing company performance standards. The 2020 Live Burn Drill was a success because of Harvey’s efforts in preparing the site for a safe training burn for the department members and diplomatic guests who participated.

Captain Harvey raised the bar for safety, efficiency, and professionalism, and his accomplishments will have a long-lasting impact on the well-being of all personnel on the Palm Springs Fire Department.

EISENHO

ER HEAL

HERO

Captain/Paramedic Shawn Arden has established Target Solutions for training to make it more efficient and easier to keep track of. He has implemented CheckIt, a new department apparatus accountability program that includes vehicle checks, writeup procedures, and narcotics accountability.

W

TH

CAPTAIN/PARAMEDIC SHAWN ARDEN Meritorious Service Award

AWARD

BATTALION CHIEF JEFF VAN LIEROP Meritorious Service Award Battalion Chief Jeff Van Lierop has worked tirelessly to secure the department’s new training tower. Although incidents have arisen throughout the project, he has continued to take a proactive approach in working toward the department’s first-ever training tower. Chief Van Lierop has put endless hours into training and has always been the department’s “go-to guy” when it comes to furthering one’s knowledge. His leadership and ability have transferred over into the Battalion Chief’s office, which has directly affected the department in a positive way.

Chief Van Lierop has also been a strong, logical voice in assisting our local union in negotiating and improving working conditions.

CAPTAIN/PARAMEDIC DAMIEN MYERS Meritorious Service Award Captain/Paramedic Damien Myers has always provided distinguished service to the people of Palm Springs in and/or beyond the call of duty. He sets an excellent example for our personnel, spending endless hours both on and off duty to improve the department in any way he can. Captain Myers continually assists personnel with training to meet their goals and provides sound guidance to personnel as a department peer support member.

Kevin Taylor

Captain Arden attends meetings for a county-wide CAD integration program and is working on the final steps for the department’s new station alerting system. He has been working on the department radios, upgrading the system for better communications. He helps manage our Firehouse RMS system for incidents and assists with maintenance of the department’s fire inspection program, including ARFF inspections.

Eisenhower Health President and CEO Martin Massiello (right) presents Captain/Paramedic Nathan Gunkel with the Eisenhower Health Hero Award.

EISENHOWER HEALTH HERO AWARD Captain/Paramedic Nathan Gunkel Meritorious Service Award and the Eisenhower Medical Center Award Captain/Paramedic Nathan Gunkel has provided distinguished service at all times to the people of Palm Springs in and/or beyond the call of duty. As the department’s infectious disease officer, he has improved the process for our personnel in the event of an exposure. This knowledge of the system and how to provide valuable information and guidance did not go unnoticed. Soon, he was offering guidance to the Palm Springs Police Department.

On January 13, 2020, Captain/Paramedic Gunkel assumed a new role as the public information officer for the Palm Springs Fire Department. By March 2020, COVID-19 was a reality, and an experienced individual to help navigate through this new territory was needed. Captain/Paramedic Gunkel accepted the increased job duties without question and set out to assist the department in any way he could.

In the early days of the pandemic, fear of the unknown, exposure, and the scarcity of proper personal protective equipment supplies were key issues. Captain/Paramedic Gunkel worked relentlessly to coordinate emergency supply sources, acting as the department’s liaison with Desert Regional Medical Center, Riverside County Public Health, and several other agencies to provide personnel with guidance during this challenging time.

This invaluable experience and knowledge were once again instrumental to the Palm Springs Police Department when Captain/Paramedic Gunkel assisted in establishing a policy and procedure for that department as well. It is a fact that through his many efforts, he helped prevent many more fire and police department employees from contracting the virus and bringing it home to their families. Captain/Paramedic Gunkel has continued to ensure all personnel are provided with much-needed PPE, testing, and treatment throughout the pandemic.

PSILOVEYOU | Spring 2021 19

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Discover experiences for locals and amazing Palm Springs stays.

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We Are Palm Springs

Jeff Denean Jones

The Chamber adds a second flexible office space to meet demand.

T

“Build your own dreams, or someone else will hire you to build theirs.”

–Farrah Gray, American businessperson and best-selling author.

he Chamber’s Palm Springs Co-Work offers modern, flexible options in the heart of downtown. Choose from two vibrant locations: Chamber HQ, with its midcentury feel and stunning mountain views, or the modern, industrial suites above the West Elm building, which overlook Palm Canyon Drive.

Amenities include high-speed WiFi, kitchen and lounge areas, coffee, beverages, snacks, and free parking. Need a break?

Walk to nearby shops and restaurants. And don’t forget that Co-Work members enjoy exclusive Chamber benefits, including free access to networking opportunities, special events, and discounts.

Full-time locals, seasonal residents, and out-of-towners combine to make Palm Springs Co-Work an inspiring environment for enterprises of any size or budget. No longterm commitment is ever required.

PA L M S P R I N G S

Contact us at (760) 325-1577 or mellis@pschamber.org or visit pschamber.org for more information or to reserve your spot.

PSILOVEYOU | Spring 2021 21

location so as to ensure a safe and enjoyable experience for all patrons. The custom filtration system is designed to create a unique airflow designed to pull fresh air into the building while lifting out smoke and purifying it before exiting the extended vents. The major overhaul of this 17,000+-square-foot landmark includes double glass entry doors maintained at all times by security specialists, three oversized chandeliers that each have over 4,000 hanging crystals, and customized rolling display cases to make this space adaptable to concerts and special events, when allowed. Upstairs, private rooms and Sky Suites are available for member-hosted affairs and invitation-only parties, with exclusive access reserved for VIP guests. Also available is office space for rent.

By combining the consumption lounge and dispensary with a concert and arts experience, we aim to become a staple of the community. The opportunity to work with many local performers and feature artists is beyond exciting.

Four Twenty Bank also has a limited number of Private Label Society Memberships that will have priority access to the event calendar, plus many other benefits. Four Twenty Bank also envisions building a business model that can be applied to other unique properties in other major cities across the world! While we eagerly await the delight of opening our doors during these unprecedented times, we continue to move forward every day with goals for this founding location.

Cannabis A NEW TW I ST ON

Four Twenty Bank is a modern revitalization of a once-dilapidated building that sat vacant for over 23 years. After investing over two years of time, we have completely restored this once-prestigious place of business into an onsite cannabis consumption lounge, dispensary, and epic event venue. The very first of its kind!

Entrepreneurs Nolan Moore and Julie Montante have merged their brilliant minds and successful business expertise to create this truly unique experience. They have deliberately chosen to break the stereotype of the typical cannabis consumer and elevate the minds of the public. They have set out to broaden the horizon and aim for a new concept.

The influx of a vibrant demographic to the downtown Palm Springs area makes this the absolute perfect location to introduce such 22 PSILOVEYOU | Spring 2021

MEET THE OWNERS Julie Montante opened PSA Organica in downtown Palm Springs in 2016. Julie’s brother, Len Montante, is an important part of both PSA Organica and Four Twenty Bank.

Having been with her since the beginning, he works in management operations and buying.

Come in and also meet Sue Littleton, our metrics and floor manager.

a groundbreaking business. Unlike anything you have experienced, the Four Twenty Bank dispensary and concert lounge offers a wide range of products, including a full assortment of sodas, cocktails, beer, and wine that contain zero alcohol and are CBD- and THC-infused.

We carry all the top brands of cannabis, from King Garden to Cookies. On offer: the desert’s largest array of pre-rolls, live rosin, wax, oils, enriched lotions and creams, vape pens, and cartridges. With the cannabis community being fully accepted in the desert region, we feel the creation of this experience will be beneficial to the community as a whole! Oh, and wait for the mixology robots!

Julie got into this industry when her mother developed stage 4 breast cancer at the age of 45. She wanted to find alternatives to chemo, radiation, and surgery without stripping her of her dignity. This was the beginning of an extensive and compassionate journey for Julie and Lenny to pursue their dream of helping others in need. They put their clients’ needs and comfort first from the time they walk in. Their goal is to supply compassion to those in need in a safe and comfortable environment. Julie donates five percent of after-tax receipts each month to local charities. She also works with Well in the Desert, Desert AIDS Project, Martha’s Kitchen, and the AIDS assistance Program.

Working side by side with local professionals and the city of Palm Springs, we have strived to exceed every request the city had regarding ventilation and social distancing in this

Stop by and meet Julie, Len, and the friendly knowledgeable staff. Should you have any questions, please contact Julie at (760) 250-6477. www.fourtwentybank.com

Palm Springs Home Team

Conrad

Brandon

www.PalmSpringsHomeTeam.com Conrad Miller REALTOR®

760.464.9559 / Conrad@PalmSpringsHomeTeam.com / DRE #01973983 Brandon Holland REALTOR®

760.413.1220 / Brandon@PalmSpringsHomeTeam.com/ DRE #01986968 122 S Palm Canyon Drive, Suite 2A, Palm Springs, CA 92262 © 2021 BHH Affiliates, LLC. An independently owned and operated franchisee of BHH Affiliates, LLC. Berkshire Hathaway HomeServices and the Berkshire Hathaway HomeServices symbol are registered service marks of HomeServices of America, Inc.® Equal Housing Opportunity.

Local THINK

Studio M Salon and Spa We are a full-service establishment dedicated to enhancing the personal beauty and wellness of all our customers. We have cultivated a team of beauty and wellness professionals who are passionate about making our guests feel good. It’s one of the reasons we’ve been consistently selected as one of the top salons and spas in the area for the past seven years. Whether you are a full-time local or just visiting for the weekend, come in and learn firsthand what makes Studio M an unforgettable experience. studiomsalonandspa.com, (760) 327-9000

Luigi’s Old Style Barber Shop The 1880s to the 1940s were the golden age for barbershops. During this time, men socialized in all-male hangouts, and barbershops rivaled saloons in popularity.

Visiting the barbershop was a weekly, and sometimes daily, habit. Men would stop in not only for a haircut and a shave, but also to fraternize with friends and exchange opinions about sports and politics. For over 30 years, Luigi’s Old Style Barber Shop has kept that golden age of barbershops alive, providing quality haircuts to men and boys from around the world. We are located in the historic 118 La Plaza in downtown Palm Springs. Our classic cuts include a mustache trim plus ears and nose. And don’t forget our hot-towel shave! Our service is walk-ins only. luigisbarbershop.com, (760) 864-9557

24 PSILOVEYOU | Spring 2021

Flawless Imperfections Palm Springs’ newest hair salon with essential spa services, Flawless Imperfections offers a full array of services, including haircuts for men, women, and children; hair color and highlights, including balayage; makeup applications; and so much more. We put your safety first. We sanitize everything before and after services, and always wear our masks. Let’s flatten the curve and do our part by staying safe and getting tested frequently. Flawless Imperfections is the lifelong dream of Jacqueline Mariner. Her passion and desire to become an expert in anything she could learn about cosmetology grew into a business birthed out of love and hard work. In the midst of a pandemic, she ran toward her dreams while most withdrew and ran away in panic. Flawless Imperfections was born out of crisis to help bring peace. There is, after all, something flawless about the imperfections in us all. apps.flawlessps.com, (760) 548-0429

Brien O’Brien Salon There’s a professional yet casual Palm Springs vibe at Brien O’Brien Salon. With a longstanding reputation as one of the best salons in town, we feature a team of highly trained and experienced professionals who love what they do! Come in and see why we keep getting voted “Best of the Best” by Palm Springs Life and “Best of the Valley” by The Desert Sun, and why we consistently ranked on Desert Outlook’s “Ultimate Pride List.” Our diverse team brings urban-level skill to Palm Springs and the Coachella Valley. Featuring experienced and welltrained stylists and colorists, we specialize in modern haircutting and color techniques, with a focus on balayage, dimensional hair color, and blondes. We pride ourselves on our commitment to continued education and inspiration, which we bring to our clients every day. Brien O’Brien Salon is proud to partner with Oribe and R+Co to bring you the highest-quality, most innovative haircare and styling products on the market. We use Schwarzkopf hair color and feature Brazilian Blowout services. brienobriensalon.com, (760) 778-0333

Daddy’s Barbershop We are proudly gay-owned-and-operated.

Serving the LGBTQ communities and their allies—and experts in the long-lost artistry of “old school barbering”—we offer everything you would expect from a barbershop: hottowel shaves, precision cuts, high, mid and low fades, stylistic cuts, pompadours, military cuts, undercuts, naked/bald skin fades, mow-hawks, design cuts, flattops, crewcuts, razor and clipper lineups, razor-cut parts, all-scissor cuts, scalp treatments, rest-facials, handcrafted beard sculptures, trims, and cleanups. daddysbarbershop.com, (760) 537-1311

Palm Springs Fine Men’s Salon Palm Springs Fine Men’s Salon is your haven for all men’s hair and grooming services. From haircuts to manicures and pedicures and everything in between, the team at Palm Springs Fine Men’s Salon is excited to give you an experience every man—especially a man in the desert— needs. We are committed to creating an experience unlike any other for our guests. Our testimonials are the results of that commitment. We know that looking your best requires more than just a haircut, that’s why we offer a full range of services. We also offer complimentary beverages with each service, including wine, champagne, beer, soft drinks, or water. If you’re interested in taking your self-care routine to the next level but don’t know where to begin—or just want to learn more—our team of experts is eager to meet you and help get you started. psfinemenssalon.com, (760) 904-0434 PSILOVEYOU | Spring 2021 25

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PSILOVEYOU | Spring 2021 27

Jeff Denean Jones

Your Chamber FOREVER HARD AT WORK

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FOR OUR COMMUNITY

s it has been since the very beginning of the global pandemic that started more than a year ago, the Palm Springs Chamber of Commerce remains committed to focusing all of its energy and resources on concerted efforts to help member businesses stay afloat, and to assist them in preparing for a safe, successful, and sustainable reopening of the economy. We’re also acting diligently to elevate public awareness of—and support for—small local businesses. Just some of the ways we are doing this include: The hosting of our annual State of the City Zoom presentation—with 500 people in attendance—where we coordinated with the Palm Springs City Council, City Manager, Fire Department, Police Department, and Department of Economic Development to produce an informative, one-hour snapshot of our city now, as well as to unveil what our leaders have planned for our future.

Our participation in the Palm Springs Bureau of Tourism’s “We Are Palm Springs” video campaign, wherein we helped spread the message that we are all in this together, and that we so appreciate everyone joining forces to help our city return to this new normal.

28 PSILOVEYOU | Spring 2021

Our creation of “Let’s Go Palm Springs,” a program designed to encourage residents and visitors to order takeout from local restaurants. Participants simply download a coupon from the Chamber’s website, then get $10 off orders of $30 or more—and can use their code as often as they’d like.

The Chamber reimburses the restaurants the discount for every coupon redeemed.

The program was sponsored by the city of Palm Springs, the Bureau of Tourism, and many local businesses. Please see the list of participating eateries at pschamber.org The management of the Public Bench Artwork Program for the city of Palm Springs and the Palm Springs Public Arts Commission. The scope of service includes 25 city-owned public benches painted by talented local artists.

The hosting of various monthly digital workshops on marketing and advertising, during which we assist many local businesses with their California Small Business COVID-19 Relief Grant application and with the second phase of Paycheck Protection Program offered to businesses.

As in any emergency, the entire community is only as strong as its weakest member.

Our mission here at the Chamber is to help the Coachella Valley weather these unprecedented times. We know that, together, we shall prevail and emerge greater and more resilient than ever!

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One Hot Market Demand is high, inventory is low, so prices are moving on up

F

BY DANIEL VAILLANCOURT

or longtime Los Angeles image consultant Tom Burke and his husband of 33 years, corporate food and beverage franchise executive Scot Hobert, moving to Palm Springs was always the dream at the back of their minds. But the pandemic—coupled with their growing dissatisfaction with L.A.’s overpopulation, pollution, traffic, and fellow Angelenos’ too-often unfriendly attitudes—precipitated turning that some-day eventuality into 2021 reality.

“L.A. was really beginning to wear on us,” says Burke, who had shared the same Burbank bungalow with Hobert and their two cats for more than 20 years. “Scot’s goal has always been to open a small restaurant. That dream had definitely become unattainable in Los Angeles, but it’s still quite possible here in Palm Springs.”

And so, putting their trust in realtor James Meyer of Zapala Meyer Real Estate Group, the couple began their search last September. “Nerve-wracking is how best to describe it,” remembers Hobert, pointing to the fact that the high demand and low inventory created by COVID-19 presented sharp challenges.

“We had to bend with the curves and just keep moving forward, no matter how fast things were going. A home would come on the market and be under contract within 24 hours. We had our hearts set on one house only to lose it in a bidding war. We quickly learned to act fast.”

“The real estate market is incredibly strong right now,” concurs Palm Springs Chamber of Commerce Board President Brady Sandahl, the principal of Brady Sandahl Real Estate Group at Keller Williams Luxury Homes. “People have figured out they can work from home, so they’re choosing to live in smaller cities with better weather and a higher quality of life. Not to mention that low interest rates, a strong stock market, and a high level of savings are allowing more people the opportunity to buy.”

According to Sandahl, most new desert dwellers are hailing from major West Coast cities—Los Angeles, San Diego, San Francisco, Portland, and Seattle. “Across the board, single-family homes are more popular than condos,” he says, “in part because the former don’t require the use of shared amenities that have been closed down due to COVID.” Not that the realty traffic is all in-coming. There are those who, due to the rising value of their property, are cashing in—downsizing or upgrading within city limits, or departing the

34 PSILOVEYOU | Spring 2021

All photos courtesy of Sandy Swett/Red Door Pictures

By late fall, Burke and Hobert’s sudden expertise had paid off. The major renovation of their new home in South Palm Springs began last January. The men were undoubtedly savvy, but also lucky. Many would-be buyers are still desperately seeking.

desert entirely. “Those leaving are primarily moving to tax-free states like Nevada, Texas, or Florida,” says Sandahl, “or to lower-cost states with similar climates, such as Arizona.”

For those staying put, there’s comfort in knowing their life’s major investment has mushroomed in worth. As for those still looking to call Palm Springs home, patience and perseverance remain key. On Bogert Trail, Burke and Hobert—who moved into their remodeled dream home this month—are nothing but excited and thankful they made the big move sooner than they’d envisioned. “We’re so glad we trusted our instincts and took the plunge,” concludes Burke. “We found our forever home in a gorgeous city where we can be safe and happy and feel part of a vibrant, welcoming community. If that’s not a fairy tale ending, I don’t know what is.”

PSILOVEYOU | Spring 2021 35

new

Members PS CHAMBER

Casa de Monte Vista, LLC 696 N. Via Monte Vista Palm Springs, CA 92262 (760) 320-5333 casademontevista.com

Cafe La Jefa 750 N. Palm Canyon Drive Palm Springs, CA 92262 (760) 364-9609 CAfelajefa.com

Tru Self Care Boutique 116 La Plaza Palm Springs, CA 92262 (760) 699-7933 truselfcareboutique.com

Monster Shakes 425 S. Sunrise Way Palm Springs, CA 92262 (760) 325-9803 monstershakesps.com

Off the Charts Shop 1508 S. Palm Canyon Drive Palm Springs, CA 92262 (760) 699-7402 offthechartsshop.com

Pacaso 18 E. 4th Street, unit 902 Cincinnati, OH 45202 (979) 219-0055 pacaso.com

Stout Burgers & Beers 100 W. Tahquitz Canyon Way Suite 130 Palm Springs, CA 92262 (760) 620-5370 stoutburgersandbeers.com

Sonny’s Fusion Bar & Grill 214 E. Arenas Road Palm Springs, CA 92262 (702) 980-3206 sonnysfusionbarandgrill.com

Randall Baird Therapy 1900 E. Tahquitz Canyon Way Suite C4 Palm Springs, CA 92262 (858) 472-6369 randallbaird.com

Birkenstock Comfort Shoes - Palm Springs 160 S. Palm Canyon Drive #C Palm Springs, CA 92262 (760) 323-1175 birkenstocksd.com Poolside Vacations Inc. 301 N. Palm Canyon Drive Suite 103-1020 Palm Springs, CA 92262 (760) 800-3149 poolsidevacationrentals.com

My Little Bridal Boutique 865 N. Palm Canyon Drive Palm Springs, CA 92262 (760) 320-1777 mylittlebridalboutique.com My Little Flower Shop 861 N. Palm Canyon Drive Palm Springs, CA 92262 (760) 778-7111 mylittleflowershop.com

Loco Charlie’s Mexican Grill 1751 N. Sunrise Way F5 Palm Springs, CA 92262 (760) 703-1860 Lococharlies.com

Biscuit and Counter Pop Up Locations Palm Springs, CA 92262 (206) 920-2963 biscuitandcounter.com

The County of Riverside 1325 Spruce Street #400 Riverside, CA 92507 rivcoworkforce.com

Gallery Homes 31618 Railroad Canyon Road, Canyon Lake, CA 92587 (760) 409-1056 GalleryHomes.info ZenBusiness 5900 Balcones Drive Suite 5000 Austin TX 78731 (844) 493-6249 zenbusiness.com CBD Can Be Done Well 333 N. Palm Canyon Drive Suite 104 A Palm Springs, CA 92262 (760) 992-5155 CBDwell.com Hits Studio 155 S. Palm Canyon Drive Suite A-1 Palm Springs, CA 92262 (714) 514-2333

36 PSILOVEYOU | Spring 2021

Oak View Group / Coachella Valley Arena 579 Soriano Way Palm Springs, CA 92262 (760) 917-5444 oakviewgroup.com PS Underground 1700 S. Camino Real Palm Springs, CA 92264 (760) 636-8442 psunderground.com Some Like it Hot 13991 Brookside Ct Palm Springs, CA 92262 Asadero Los Corrales III 425 S. Sunrise Way Suite F-2 Palm Springs, CA 92262 (760) 992-5107 Facebook.com/Asadero-LosCorrales-474044615984488 Pure Health Medicine 1492 N. Palm Canyon Drive Palm Springs, CA 92262 (760) 322-2520 purehealthmedicine.com The Pit 258 N. Palm Canyon Drive Palm Springs, CA 92262 (916) 849-2126 the-pit.la Boozehounds Palm Springs 2080 N. Palm Canyon DR Palm Springs, CA 92262 boozehoundsps.com WK Communications 67329 Lakota Ct Palm Springs, CA 92262 (760) 506-5692 wkcommunications.com Glam Cental Salon 750 N. Palm Canyon Drive Palm Springs, CA 92262 (760) 844-1844 glamcentralsalon.com Silent Valley Club 46305 Poppet Flats Road Palm Springs, CA 92220 (951) 849-4501 silentvalleyclub.com

Courtesy Greater Palm Springs CVB

Gabinos Creperie 170 E. Palm Canyon Drive #4 Palm Springs, CA 92262 (760) 808-8150 gabinos-creperie.square.site

The future of renewable energy is here.

AT SOCALGAS, WE ARE BUILDING THE CLEANEST, SAFEST, MOST INNOVATIVE ENERGY COMPANY IN AMERICA. CLEANEST means an emissions free gas grid and healthy environment for all.

SAFEST means a zero-incident safety culture where everyone, from senior leadership to the front line takes ownership and accountability for identifying and preventing incidents.

INNOVATIVE means evolving into a tech-first infrastructure company by expanding the potential of renewables to make California cleaner while continuing to deliver the reliability and affordability we always have.

CALIFORNIA DESERVES A CLEAN, AFFORDABLE, AND RESILIENT ENERGY FUTURE. WE ARE DELIVERING THAT FUTURE.

Scott Drury CEO To learn more about our Clean Energy projects, visit SoCalGas.com/clean-energy © 2021 Southern California Gas Company. All copyright and trademark rights reserved. N21J008A 0201

38 PSILOVEYOU | Spring 2021

Community

Palm Springs City Hall 3200 E. Tahquitz Canyon Way (760) 323-8299 palmspringsca.gov Palm Springs Police Department 200 S. Civic Way Direct Line (760) 323-8116 Public Information (760) 323-8106 pspd.com Palm Springs Fire Department 300 N. El Cielo Road (760) 323-8181

Community and Economic Development (760) 323-8259 Office of Sustainability (760) 323-8214 Planning Services (760) 323-8245 Public Works & Engineering (760) 323-8253 Building & Safety (760) 323-8242 Maintenance & Facilities (760) 323-8167

Office of the City Manager (760) 322-8362

Code Enforcement (760) 323-8177

Office of the Assistant City Manager/City Engineer (760) 323-8202

Parks and Recreation 401 S. Pavilion Way (760) 323-8272

Office of the City Council (760) 322-8385

Demuth Community Center 3601 E. Mesquite Ave. (760) 320-6430

Office of the City Attorney (760) 323-8205 Office of the City Clerk (760) 323-8204 Request public records via email at cityclerk@palmspringsca.gov

James O. Jessie Desert Highland Unity Center 480 Tramview Road (760) 323-8271

Office of Communications/ Public Information (760) 323-8250

Palm Springs Public Library 300 S. Sunrise Way (760) 322-7323 palmspringslibrary.org

Office of Neighborhood Involvement (760) 323-8255 palmspringsneighborhoods.com

Welwood Murray Memorial Public Library & Visitors Center 100 S. Palm Canyon Drive (760) 323-8296

Office of Special Program Compliance/Vacation Rentals & Cannabis (760) 322-8370

Palm Springs International Airport 3400 E. Tahquitz Canyon Way (760) 318-3800 palmspringsairport.com

Information Technology and Palm Springs Community Television (760) 322-8397 Finance Department Direct Line (760) 323-8229 Business Licenses (760) 323-8289

40 PSILOVEYOU | Spring 2021

Palm Springs Animal Control (760) 323-8151 (760) 327-1441 Active animal assistance Palm Springs Animal Shelter 4575 E. Mesquite Avenue (760) 416-5718 psanimalshelter.org

David A. Lee

Information Palm Springs Convention & Bureau of Tourism 277 N. Avenida Caballeros (760) 325-6611 VisitPalmSprings.Com

Volunteer Palm Springs PO Box 5803 Palm Springs, CA 92263 760.902.2297 volunteerpalmsprings.org

Organized Neighborhoods of Palm Springs, ONE-PS www.one-ps.org palmspringsneighborhoods@one-ps.org

Well in the Desert 441 S. Calle Encilia (760) 285-7297 wellinthedesert.org

USEFUL CONTACTS FOR OTHER COMMUNITY SERVICES AND ORGANIZATIONS

CITY HOTLINES Code Enforcement (760) 778-8434

Desert Water Agency 1200 Gene Autry Trail South (760) 323-4971 DWA.org LGBTQ Community Center of the Desert 1301 N. Palm Canyon Drive, Ste. 301 (760) 416-7790 thecenterps.org Mizell Center 480 S. Sunrise Way (760) 323-5689 mizell.org Palm Springs Chamber of Commerce 190 W. Amado Road (760) 325-1577 pschamber.org Palm Springs Disposal Services 4690 E. Mesquite Avenue (760) 327-1351 palmspringsdisposal.com Palm Springs Unified School District 150 District Center Drive (760) 883-2700 psusd.us

Graffiti (760) 778-8469 Vacation Rental Compliance (760) 322-8383 ELECTED OFFICIALS Congressman Raul Ruiz, MD, 36th District Coachella Valley District Office 43875 Washington Street, Ste. 4 Palm Desert, CA 92211 (760) 424-8888 Riverside County Supervisor V. Manuel Perez, 4th District Coachella Valley District Office 73710 Fred Waring Drive, Ste. 222 Palm Desert, CA 92260 (760) 863-8211 Assemblyman Chad Mayes, 42nd Assembly District 41608 Indian Trail, Ste. 1 Rancho Mirage, CA 92270 (760) 346-6342 State Senator Melissa Melendez, 28th Senate District 45125 Smurr Street, Ste. B Indio, CA 92201 (760) 398-6442

NEW. COOL. MIRALON.

New Amenity Center Opening Soon!

Palm Springs has always been that place with its own kind of magic. Think art and architecture that enchant the senses. Picture desert cool and laid-back fun.

Envision just the right amount of sophistication. And now there’s Miralon®. Your place to Palm Springs with brand new homes, a new amenity center opening soon and more on the way. The new vibes are here—and you should be to. Register today to schedule your tour and lay eyes on the amenities before everyone else.

Desert Modern Homes Now Selling from the $700,000s Tours available by appointment only. Register to schedule your tour today!

COMING SOON

FLAIR

AURA

GALLERY

by Woodbridge Pacific Group Approx. 2,029 – 2,809 Sq. Ft. 3 Bedrooms | 2.5 – 3.5 Baths

by PLC Communities Approx. 1,894 – 2,210 Sq. Ft. 3 Bedrooms | 3.5 Baths

by Gallery Homes Approx. 2,350 – 3,029 Sq. Ft. 3 Bedrooms | 3.5 Baths

Mountain Views • Olive Groves • Trails • Gardens • Dog Parks • Resort Pool & Spa • Full-Service Bar • Fitness Center • Demonstration Kitchen • Wi-Fi Café

HomesAtMiralon.com

4097 Miralon Way, Palm Springs, CA 92262 • 760-620-5013

This information represents preliminary plans for Miralon, does not represent a specific offer of sale or solicitation to purchase property within Miralon and is subject to change without notice. Pricing subject to change. Square footages are approximate. All products and company names are trademarked™ or registered® trademarks of their respective holders. PLC Communities CA DRE #01904530. Woodbridge Pacific Group CA DRE license #01949603. Gallery Marketing Group, Inc. CA DRE license #01350172. © 2021.