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THIS BUSINESS IS ALL ABOUT PEOPLE “I became a thebestof franchisee in early 2006 and it has given me the opportunity to build a very significant business with high levels of residual income, which is great.
If you visit Bromsgrove in Worcestershire, a small market town with a population of just over 20,000, you can’t miss thebestof Bromsgrove. Ian Prowse, who has been running the franchise since 2005, has all of the main businesses in the area on board and they all proudly display their thebestof certificate – which says why the people of Bromsgrove believe they are the best. Lots of tradesmen in the area have ‘as recommended on thebestof Bromsgrove’ on their vans. If you pick up the local paper you’re quite likely to see Ian’s face in there as he gets involved in another local charity initiative or cause célèbre! He’s also on the back of the local bus and you can’t miss his thebestof branded Mini as he whizzes around town. “You don’t need a huge town to make a massive success of thebestof. In the
Midlands we are surrounded by bigger places but the people in Bromsgrove are proud of their town and thebestof has given them an outlet to demonstrate that pride. In many respects I think it’s easier to be successful in a smaller town because word travels faster and it’s easier to get yourself known. My earnings are now well into six figures each year – and I get lots of time at home with my young children , which is brilliant. Before I joined thebestof I ran a different franchise. The support that I get from thebestof HQ is amazing compared to my experiences with that previous well-known brand.” Ian Prowse, thebestof Bromsgrove franchise
www.getthebestof.co.uk To explore openings in your part of the country, simply call 0121 765 5556 – we are always happy to chat!
38 | THE FRANCHISE SHOW SEPTEMBER 2012 www.thefranchiseshow.co.uk
Our package of services – with online and direct marketing alongside networking – make it unique and cost-effective which means it’s easy to differentiate ourselves from any competitors. I’ve got a very high retention rate and my annual revenues are well into six figures. With a very low cost-base, this creates a significant profit that continues to grow steadily. It feels good to play an active part in the local business community and establish long-term relationships with like-minded business owners. I really enjoy meeting up regularly with my fellow franchisees to share ideas and best practice over a drink or two! We’re a very friendly bunch and there is always someone to talk to. Our head office team provide excellent on-going support and they continue to innovate and develop the model so we stay at the cutting edge in this fast-moving marketplace. Running a thebestof franchise requires a good level of organisation and positive attitude – any other skills can be picked up along the way and from the training provided by our Franchise Development Team. Without a doubt taking on a thebestof franchise was the best business decision I have ever made. It involves a fair amount of hard work, especially in the early years, but I’ve found it highly motivational, very rewarding, extremely enjoyable and ultimately very worthwhile.” Nick Taimitarha, thebestof Richmond franchise