FOR IMMEDIATE RELEASE:- 17/07/2024 – MELBOURNE AUSTRALIA.
CR Labs Launches New Website
In an ever-evolving world of vision technology, CR Labs has always been at the forefront, pioneering innovations that redefine eye care. This year, as the company celebrates its significant growth and successful introduction of several groundbreaking products, CR Labs unveils its most ambitious project yet: the launch of their new website. www.Crlabs.au.
The decision to revamp the website was driven by a desire to create a more engaging, informative, and user-friendly platform. The new site aims to better reflect the cutting-edge nature of CR Labs’ products and services, while providing an enriched experience for both existing customers and new visitors.
“We wanted our website to be more than just a digital brochure,” Explained Adam Fletcher, CEO of CR Labs. “It needed to be a hub of information and innovation. Much like CR Labs itself.”
The new CR Labs website is a testament to the company’s commitment to excellence. From the moment visitors land on the home page, they are greeted with a sleek, modern design that is both visually appealing and easy to navigate. The user interface is intuitive, guiding visitors seamlessly through the various sections, whether they are seeking information on clinical lenses like Avulux for migraine and light sensitivity or exploring the latest advancements in myopia profession solutions with MyoME and MyoStock lenses.
One of the standout features of the new website is the detailed product showcase. High-quality images, 3D models, and interactive simulation allow users to explore the products in-depth. The CR Tower, with its latest in dispensing, and the revolutionary Australis VR, complete with the newly launched AustralisVR office, are highlighted with engaging content that demonstrates its capabilities.
The website also features information on the Testing Facility for coatings and the newly developed Satin+ coating, emphasising CR Labs’ dedication to quality and innovation.
Beyond product information, the new website offers a wealth of educational content. Blog posts, and informative articles with valuable insight into the world of vision technology. Visitors can read content written by Dr. Fiona Om, CR Labs’ Professional Services Manager, who shares her knowledge on the benefits of advanced clinical lenses and other eye care solutions.
The launch of the new website is a significant milestone for CR Labs, reflecting their unwavering commitment to advancing vision technology and improving eye care. As the company continues to grow and innovate, the new website will serve as a central hub for information, education, and engagement, helping CR Labs connect with a global audience and lead the way into the future of eye care.
In the days and weeks following the launch, the response has been overwhelmingly positive. Customers have praised the site's user-friendly design, comprehensive content, and innovative features. With the new website, CR Labs has not only set a new standard for digital presence in the eye care industry but also reaffirmed its position as a leader in vision technology.