Your Campaign Products are Here!
As we approach the halfway mark of 2023, optometry practices are presented with an important opportunity.
With consumers looking to save money, practices that can effectively communicate their value while maintaining quality will be the ones that stand out. Research commissioned by ProVision has shown that consumers are willing to shop around – even looking beyond their health fund's preferred optometrists. Our research has also confirmed that range size is a crucial consideration for customers looking to switch optometrists in 2023.
This campaign period, we’re encouraging practices get on the front foot and communicate the incredible range, value and quality available through independent optometry – and we’ve created two exciting campaigns to drive home the message.
Please take a moment to explore the amazing range of email, social and web assets available to complement your point-of-sale marketing. There are also a number SMS messages to stagger throughout the May - July period, and Google Display ads to help drive online bookings.
Questions? Contact the ProVision marketing team at marketing@provision.com.au or via Livechat with any questions on implementing a successful campaign.
Ready to start ordering? Head over to ProMarket at http://xm.direct1.com.au/provision
CAMPAIGN EMAIL, from $0
Send this email consumers using your choice of campaign theme. Choose from: $% off second pair, $% off eyewear, no offer, or your own custom offer.
Click here to order a campaign email on ProMarket >
Available in illustrated styles...
Campaign Standard Letters - from $1.62 EX gst
Send this double-sided letter to contact patients from the past 4 years. Choose from: $% off second pair, $% off eyewear, no offer, or your own custom offer.
Click here to order a campaign letter on ProMarket >
Also available in illustrated style...
CAMPAIGN SMS, from $0.17
SMS is an important part of your marketing mix, and ProVision has created a series of ready-to-send SMS messages that you can send throughout the campaign period. There are plenty of options to choose from, with wording that is tailored to your chosen campaign theme.
Click here to order SMS messages on ProMarket >
EYECARE FOR INDIVIDUALS SMSs, from $0.17
Celebrate individuality and promote the tailored approach of your practice. These SMS messages are perfect for practices that chose ‘Eyecare for Individuals’ for point-of-sale.
COLOUR POP SMSs, from $0.17
Excite your customers with your colourful frame range. These SMS messages are ideal if you are also using ‘Colour POP’ point-of-sale marketing.
DRIVER SAFETY AND UV SMS, from $0.17
Remind your patient base to book an eye exam if they plan to do winter driving or other outdoor activities.
FAMILY LAPSED BOOKINGS SMSs, from $0.17
Send SMS messages to parents with themes including lapsed child and parent reminders,
