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WC161224_Digital_Edition_KellyLovell

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www.wangarattachronicle.com.au

Monday, December 16, 2024

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Truck fire inferno on Hume Fwy

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‘Pies’ class shines bright

SHOW TOURISTS THE WAY KING Valley Tourism Association president Karen Barber, and Chrismont Wines project manager (and developer of tourism experiences) John Flower are among those calling for better signage at the Oxley roundabout, directing visitors to places like Whitfield and Cheshunt in the upper King Valley. PHOTO: Anita McPherson

PROSECCO ROAD FIZZ ON SIGNAGE King Valley Tourism Association disappointed with lack of wayfinding

TOURISM operators in the upper King Valley say a lack of directional signage is making it difficult for visitors to find the wineries and attractions the region is famous for. While the Rural City of Wangaratta’s recent installation of the “Bubbles on the landscape” sculpture at the intersection of the Snow and WangarattaWhitfield Roads in Oxley was intended to mark the gateway to the King Valley, the King Valley Tourism Association (KVTA) says there is nothing indicating drivers can find multiple cellar doors if they turn down the WangarattaWhitfield Road.

Lets Get Social

BY ANITA McPHERSON

amcpherson@ nemedia.com.au

KVTA president Karen Barber, who operates King Valley Winery Tours, said she’s had visitors say they have driven to Bright for years, but didn’t know there were wineries in the upper King Valley. “We’re really quite frustrated at the moment, because people don’t know how to get here,” she said. “When they come off the Hume Highway they get as far as the Oxley roundabout and they end up in Milawa, thinking they’re in the King Valley.

“There is a sign in Oxley (on the Snow Road) saying King Valley Wine Region and indicating there are wineries one kilometre straight ahead, but nothing to say if they turned right at the roundabout and headed towards Whitfield, they would find about 13 more cellar doors.” Ms Barber said once on the Wangaratta-Whitfield Road, there is a sign saying Whitfield, but people don’t necessarily relate the township name to the King Valley or wineries. She said during conversations with council, and community consultations about the King Valley Prosecco Road Revitalisation Project held

over the past two years, an artist’s impression was shown leading people to believe the gateway entrance artwork in Oxley would be identifiable as King Valley. Council said on its arrival, Bubbles in the landscape’s commissioning was inspired by the Tourism North East masterplan “Activating King Valley Prosecco Road”, put together by Urban Enterprise. But the masterplan’s cover features an artist’s impression of a gateway artwork which has “King Valley” in large scale letters - set in a landscaped garden.

Urban Enterprise noted in the document “it is important to have information that supports the visitors understanding of the region, by reinforcing products and experiences through signage, gateway treatments to demarcate the region, and visitor guides and maps”, but there are no signs or maps at the site. “For two years when we were asking council for signage, they told us we’d get a big King Valley sign at the Oxley roundabout, and we were quite shocked when we found out Bubbles was going in,” Ms Barber said. ■ Continued page 2

59 Murphy Street, Wangaratta Ph (03) 5721 2477

Sport

Emergency volunteers to have property tax exemption NEW State Government tax hikes costing council rate payers about $60 extra per annum will help pay for a cash injection to Victoria’s emergency services. It will mean that CFA and VICSES active volunteers and life members won’t have to pay what will be the equivalent of the existing Fire Services Property Levy (FSPL) from July 1, 2025 when it is renamed the Emergency Services and Volunteers Fund (ESVF). The residential ESVF tax will rise from the current 8.7 cents per $1000 capital improved value (CIV) to 17.3 (cents per $1000 CIV). Minister for Emergency Services Jaclyn Symes said every dollar of this new fund will support VICSES, Emergency Management Victoria and other emergency services as well as the CFA and Fire Rescue Victoria. ■ Continued page 2


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