NORTH EAST AND GOULBURN MURRAY
Part of the Farmer Group Rural Newspapers Covering Victoria Published since 1986
MARCH, 2018
RODEO QUEEN
www.farmernews.com.au
BULL AND ON FARM SALES
PAGE 4
THE HUNTING SEASON
PAGES 16-19
PAGES 20-21
Lovick’s – riding into the sunset after 51 years AFTER more than 50 years of business, Lovick’s High Country Adventures will saddle up for the last time in 2018. Five decades ago, Jack Lovick was sitting around the campfire, watching the stars slowly rise into a dark night sky. On top of the mountain named after his forebears, Jack was reminded of how lucky he was to call the High Country home; he decided to share it with the rest of the country. Well before The Man from Snowy River made Mansfield famous, Jack pioneered the first trail riding company - and Lovick’s became synonymous for horse riding, good times and mountain scenery. Since 1967, trail riding has grown to become one of the biggest drawcards to the Mansfield Shire – seven businesses operate locally, all offering a different take on the traditional horse experience. Throughout the years, Lovick’s have taken at least
This isn’t a decision that I have made lightly – I’ve grown up with trail riding, it’s what I’ve always done. - KELLIE LOVICK
BY RHYLL McCORMACK rmccormack@ nemedia.com.au
30,000 guests up into the High Country. They have crossed rivers, climbed mountains and discovered new places; they are responsible for memories that last long after the horses have been let go. But on April 28, Lovick’s will saddle up for the last time – headed to Bonnie Doon for their famous end of season – and this year, end of operation – ride. The decision to close has not been an easy one. Kellie is the third
generation in her family to run Lovick’s High Country Adventures. Taking over in 2016 from her father, Charlie, she has been forced to decide between her family and her business. Last year, Kellie - and partner Ben McLeod – wanted to add to their growing family; they will welcome their daughter later this year. The baby – as wonderful as it will be – represented another challenge for Kellie, who spends more than 40 hours a week on the back of a horse. How was she to run a business, a home, a farm and be a mother to three children?
Continued page 3
SADDLES DOWN: After 51 years and three generations, Lovick’s High Country Adventures – based out of Mansfield - will ride out for the last time in 2018. Pictured are Charlie and Kellie Lovick.
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