DIRECTOR OF INCOME
GENERATION
WELCOME
Thank you for your interest in the Director of Income Generation role at SPANA.
SPANA – The Society for the Protection of Animals Abroad was founded in 1923 to support working animals across the world. Today, more than 100 years on from the charity’s launch, SPANA works in approximately 22 low-income countries to improve the welfare of working animals, including horses, donkeys, mules, water buffalo, oxen and camels. By supporting the delivery of veterinary services for working animals in need, the training of owners in good animal care and the education of children in animal welfare, we work to transform the lives of working animals. SPANA is widely respected across the countries and communities where we work. In many communities which depend on working animals, SPANA offers the only opportunity for working animal welfare, care and support. We also have partnership agreements with several governments and local authorities, including those of Morocco, Mauritania and Zimbabwe. In 2022, the Mauritanian government recognised our contribution to the country’s local animal welfare by naming a road near our centre in Nouakchott ‘Rue SPANA’, or SPANA Road. In 2023, SPANA marked its centenary, launching our new five-year organisational strategy.
Through pioneering activities and new strategic partnerships, SPANA will radically grow the impact and sustainability of our work. The delivery of our strategy involves scaling our impact while maintaining quality sustainable delivery; demonstrating greater value for money; and using evidence to influence globally – all while improving the resilience and wellbeing of working animals and the people who depend upon them. Our new Director of Income Generation will play a key role in realising our plans for the future, ensuring that our income channels are diversified and, importantly, grown in order to meet the growing needs for working animals.
‘Transforming the lives of working animals: SPANA Strategy 2023-2027’, explains how the charity will develop its work to meet the rising challenges faced by working animals and the communities they so loyally serve.
This role oversees all of SPANA’s new and potential income streams including individual donors, major donors, legacy donors, trust and foundation grant makers, corporate partners, institutional donors and commercial/earned income. Working closely with teams across multiple countries, you will ensure our revenue generation activities resonate with diverse audiences and stakeholders around the world. You will lead a dynamic team and work closely with the senior leaders across SPANA’s global network to align revenue generation activities with our programmes of work.
This is an exciting time to join SPANA, as we pursue our ambitious vision for the future. If you have the skills we are looking for, and would like to be part of a dynamic, supportive and collaborative team that is united in its commitment to transforming the lives of working animals, we would love to hear from you.
ABOUT US
SPANA – THE SOCIETY FOR THE PROTECTION OF ANIMALS ABROAD – IS THE GLOBAL CHARITY FOR THE WORKING ANIMALS OF THE WORLD.
Since our foundation in 1923, we have worked across Africa, Asia and Latin America to support the welfare of working animals, including horses, donkeys, mules, oxen and camels. In 2023, we launched ‘Transforming the lives of working animals: SPANA Strategy 2023–27’. Through our strategy, SPANA will make a sustainable and lasting change to working animal welfare across the globe.
Following a century of supporting working animal welfare, SPANA is now at a key juncture in its history. The need for our work has never been greater, and this demand will only increase in the years ahead. The impact of the climate crisis, the increase in poverty levels and instability in many regions will be particularly hard on working animals and the communities who rely on them. Extreme weather patterns, natural hazards and food and water shortages are threatening the lives
of people living in poverty – and, the more vulnerable people are, the harder it is for them to recover from failed harvests, destroyed homes, and health crises –and therefore to provide for their working animal. The World Bank has estimated that, by 2030, the climate crisis could push more than 120 million more people into poverty. Working animals are intrinsically linked to the global shift we’re seeing. We anticipate that the demands on working animals will grow exponentially.
Our strategy outlines how we will develop our work to meet these increasingly difficult global challenges. We will improve the quality of life for working animals at a greater scale than ever before. We will ensure the contribution to working animals across the world is recognised and valued. And we will ensure the world of working animals thrives as part of the nexus of animals, people and the environment.
STRATEGY
Historically, SPANA’s focus has been on ensuring the treatment of working animals in need, while seeking longer term changes in animal welfare through the training of owners in animal care and the teaching of children in animal welfare. All of those activities remain the foundation of our work. But as we continue to Treat, Train and Teach, we will also seek to Transform – through innovative new activities and strategic partnerships, we will transform the welfare of working animals, in a world where animals, people and the environment are respected and thrive. Our 2023-2027 strategy involves scaling our impact while maintaining quality delivery; demonstrating greater value for money; and using evidence to influence globally – all while improving the resilience and wellbeing of working animals and the people who depend upon them.
INCLUSION STATEMENT EQUITY DIVERSITY AND
At SPANA, we are committed to fostering an inclusive, diverse, and equitable environment where everyone, regardless of background, identity, or experience, feels valued, respected, and empowered.
We believe that diverse perspectives strengthen our ability to protect and advocate for animal welfare on a global scale.
We strive to create a workplace and community where differences are celebrated, and where opportunities are accessible to all.
Discrimination, bias, and inequality have no place in our mission, and we actively work to ensure our policies, programmes, and partnerships reflect our commitment to fairness and justice.
We recognise that meaningful change requires ongoing learning and action. That’s why we continue to listen, challenge ourselves, and improve our practices to create a more inclusive and representative organisation. Our work for working animals is built on compassion, and that same compassion extends to the people who make our mission possible.
FINANCES 2024
INCOME
ROLE DESCRIPTION
JOB TITLE: DIRECTOR OF INCOME GENERATION
SALARY: c.£85k-90k per annum subject to skills and experience
LOCATION: Hybrid (UK based) with regular attendance in our London office
REPORTING TO: CEO
PURPOSE:
The Director of Income Generation is part of SPANA’s Senior Leadership Team leading, motivating and inspiring the organisation in line with our strategy, our agreed values and behaviours. The Director of Income Generation is responsible for developing and delivering a comprehensive Income Generation Strategy that ensures long-term sustainability and financial growth. This role oversees all of SPANA’s new and potential income streams including individual donors, major donors, legacy donors, trust and foundation grant makers, corporate partners, institutional donors and commercial / earned income. Working closely with teams across multiple countries, you will ensure our revenue generation activities resonate with diverse audiences and stakeholders around the world. You will lead a dynamic team and work closely with the senior leaders across SPANA’s global network to align revenue generation activities with our programmes of work.
BENEFITS
• 26 days annual leave, plus bank holidays; further leave accrues after two years of service to a maximum of 30 days.
• Generous company pension scheme with SPANA paying 10 percent of salary if the employee contributes at least 5 percent.
• Health care cash plan with Medicash, including access to virtual GP appointments.
• Enhanced employee assistance programme.
• Group income protection scheme.
• Volunteer day programme.
KEY RESPONSIBILITIES
AREA 1: STRATEGY
• Develop and lead the implementation of a sustainable and ambitious Income Generation Strategy across established markets (UK and Australia), emerging markets (existing SPANA programme countries) and new, strategically appropriate territories.
• Ensure unrestricted and restricted income sources effectively to support delivery of SPANA’s Global Programme.
• Oversee and develop the range of global income streams which includes individual donors, major donors, legacy donors, trust and foundation grant makers, corporate partners, institutional donors and commercial/earned income.
• Contribute to the achievement of the overall objectives, plans, values and policies of the organisation.
AREA 2: LEADERSHIP
• Regularly report on income generation performance, risks and opportunities to colleagues including the Senior Leadership Team and Board of Trustees.
• Ensure all income generation activities across SPANA’s global network support delivery of the organisation’s Communications and Advocacy Strategy and Global Programmes.
AREA 3: IMPLEMENTATION
• Lead on developing and overseeing the effective implementation of annual income generation plans and budgets that support delivery of the overarching Income Generation Strategy.
• Direct and oversee the development of compelling revenue generation and donor engagement content (including appeals, cases for support and major grant applications to trusts, corporates, statutory bodies and institutional donors), ensuring there is consistency and alignment with the SPANA brand across all geographies utilising digital, print or multimedia channels.
• Ensure that all income generation activity meets international regulatory requirements and reflects ethical best practices.
• Contribute to the management of SPANA’s digital presence ensuring income generation activities are effectively and consistently delivered via SPANA’s website, email, social media and third-party platforms.
• Contribute to the management of the main SPANA website, ensuring content is compelling, effectively supports income generation activities and any income generation microsites are integrated appropriately.
AREA 4: PEOPLE
• Lead and support fundraisers, ensuring a coordinated global revenue generation approach is maintained and capacity is effectively built across SPANA’s global network to deliver sustainable fundraising activities.
• Utilise a range of leadership behaviours (including coaching, mentoring, directing and delegating) appropriate to different situations to motivate, inspire and develop colleagues.
• Lead, manage and develop the Income Generation Directorate, ensuring staff are set clear objectives, receive regular, constructive feedback and are offered appropriate professional development opportunities.
• Foster and cultivate a high-performing team culture, ensuring staff feel they are trusted, held accountable and have the opportunity to excel in their roles.
• Ensure that staff working overseas or remotely from the London office are integrated into SPANA’s organisational systems and culture.
• Commitment to safeguarding principles and promoting the wellbeing of both colleagues and the communities we support. This includes contributing to a safe, respectful and supportive working environment and upholding our safeguarding policy at all times.
AREA 5: NETWORKS AND PARTNERSHIPS
• Identify and pursue new markets and income opportunities, tailoring approaches to regional contexts and responding to trends and opportunities.
• Build strong, long-term relationships with global philanthropic partners, international funders and institutional donors.
• Represent SPANA externally at global forums, donor events, and sector networks.
• Expand SPANA’s influence and impact, ensuring we are continually innovating the way we partner with individuals and institutions.
• Effectively manage relationships with external agencies and suppliers so that SPANA receives value for money services.
AREA 6: FINANCE AND RESOURCE MANAGEMENT
• Take overall responsibility for the strategic planning, effective management and monitoring of income generation budgets, ensuring alignment with organisational priorities and financial targets.
• Drive income performance across all streams (e.g. individual giving, major donors, legacies, corporate partnerships and events), ensuring robust forecasting, pipeline tracking and return on investment analysis.
• Ensure the efficient use of resources across fundraising teams and activities, embedding a culture of data-led decision making, value for money and ethical fundraising practices.
• Lead procurement and oversight of key fundraising suppliers, agencies and platforms, ensuring effective contract management, delivery to budget and adherence to SPANA’s values and compliance standards.
• Identify and advocate for future investment needs (financial and human) to grow income and maximise longterm sustainability, contributing to organisation-wide financial planning and strategic resource allocation.
• Support budget holders within the income generation function to develop financial literacy and accountability, promoting a high-performance culture grounded in transparency and impact.
AREA 7: INNOVATION
• Cultivate an environment that encourages innovation, testing and experimentation to recruit and retain donors.
• Maintain an awareness of new income generation techniques, streams and developments.
• Undertake continued professional development by attending networking, training and professional development events.
PERSON SPECIFICATION
KNOWLEDGE AND EDUCATION
• Extensive subject matter expertise gained through experience, education and training.
• An understanding of the issues around animal welfare and an empathy and passion for the values and work of the charity.
• A highly developed understanding of voluntary sector issues and trends.
EXPERIENCE AND SKILLS
• Significant senior-level experience leading successful, large-scale (six figure +) income generation programmes in an international, nonprofit context.
• Broad experience of a range of fundraising channels including at least four of the following: individual donors, major donors, legacy donors, trust and foundation grant makers, corporate partners, institutional grants and commercial/earned income.
• Experience of working with complex customer relationship management (CRM) database and response handling systems.
• Extensive experience of financial management, forecasting, analysis and reporting.
• Experience of developing and managing innovative direct marketing programmes.
• Experience of digital and technologyenabled fundraising across diverse markets.
• Extensive experience managing large and diverse teams.
PERSONAL ATTRIBUTES
• Excellent communication, influencing and stakeholder relationship management skills.
• Exceptional people management skills with an ability to develop, lead, motivate and coach teams to bring out the best in people.
• Exceptional data analysis skills with an ability to spot trends and patterns.
• Ability to adopt a strategic approach to solving problems and tackling challenges.
• Strong ability to manage complex discussions, conflicts and negotiation processes effectively.
• Ability to put innovative and entrepreneurial thinking into practice.
• Ability to work calmly under pressure and to tight deadlines.
• Willingness and ability to travel to SPANA offices overseas as appropriate.
• Cultural awareness, with experience of successfully collaborating with colleagues and partners from diverse backgrounds and cultures.
HOW TO APPLY
To apply for the role, please upload the following documents to the Prospectus website:
• Your CV, drawing out relevant experience for the role.
• A supporting statement of up to 1,000 words that addresses the criteria set out in the person specification, as well as your interest in the organisation’s work.
Please ensure that you have included a telephone number, as well as any dates when you will not be available or might have difficulty with the recruitment timetable.
If you wish to apply using an alternative format please contact Prospectus. Please also notify us if you require a postal application.
Applications via the Prospectus website should be made at:
https://prospect-us.co.uk/job/192249
At Prospectus we believe passionately that a truly inclusive workplace leads to increased social impact. We are committed to supporting our clients build more inclusive teams. To understand how we are performing, we ask that you kindly complete the brief equal opportunities questionnaire when you submit your application via our website. Please be assured that your responses are kept confidential, separate from your candidate record, are not part of any application you make, and that the consultants never see individual responses to the questionnaire.
RECRUITMENT TIMETABLE
Deadline for applications: 4 August
Interviews with Prospectus: w/c 11 August
Stage one panel interviews: w/c 18 August
Stage two panel interviews: w/c 25 August
QUERIES
If you wish to have an informal discussion about the opportunity, please contact our retained partners Firas El Dib or Ryan Burdock at Prospectus on 020 7691 1920, or email:
Firas.ElDib@prospect-us.co.uk
Ryan.Burdock@prospect-us.co.uk
This is an exciting time to join SPANA, as we pursue our ambitious vision for the future. If you have the skills we are looking for, and would like to be part of a dynamic, supportive and collaborative team that is united in its commitment to transforming the lives of working animals, we would love to hear from you.
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