A direct response report comparing the pros and cons of buying versus renting like the Rent vs Own report or a report outlining the Dangers of Overpricing are both more appropriate. 2. Can the direct response report provide a quick solution to their problem? For instance, a report for absentee owners on selling a vacant home addresses the concerns these home sellers are worried about. We queried agents on which report topics they use as their free offer. They include: • • • • • •
Timing is Everything 4 Mortgage Low Down Payment Options Seller Mistakes to Avoid Should You Buy First or Sell First Reasons Their Home May Not Sell Real Estate Myths
There’s an art to creating a compelling squeeze page. Check out Instapage.com’s “30 Squeeze Page Examples To Leverage for More Conversions,” and read the critiques of each one. You’ll be a squeeze page pro by the time you finish. What happens to your visitor when she supplies the required information and hits the send button? Where does she end up? On a well-thought-out thank-you and download page. Additional uses for your direct response reports include adding them to your direct mail marketing, emails, and social media sites as a free offer. Also print out copies of your reports, or have ProspectsPLUS!® print them for you and keep them available to give as handouts for open houses or additions to your listing presentation folders.
All of the above Direct Response Reports are available on ProspectsPLUS!®.
The most important aspect of using direct response reports to generate more listings is your commitment to nurturing those who opt in. The fortune is most definitely in the follow-up.
3. Can I write these reports so they are compelling, valuable, and deliver on the promise?
See offer below for your free Direct Response Report download.
Not everyone is a writer. Direct response reports must, first, employ perfect spelling and grammar. Choppy flow is distracting and amateurish, so ideas should flow naturally, one to the next. The reports should sound friendly, yet authoritative.
Tools That Put Your Reports in Motion The first tool you’ll want to consider is a squeeze page. Here is where visitors will enter the required information to receive their free direct response report.
FREE DOWNLOAD OFFER! Use Promo Code: REPORTFREE at checkout (a $19.95 value) Offer Direct Response Reports in all of your email, website, social media, and direct mail marketing. GO NOW: www.Prospects.PLUS/FreeReport www.ProspectsPLUS.com | 13.