ProRaidUK – is undertaking a multi-year campaign of international Paris-Dakar type rally competition but with a fundamental differenceResponsibility
Our team ethos and racing is undertaken with environmental and social imperatives embedded throughout – not a new thing for us, this is how we’ve always pursued our passion since 2016
From supporting charities to green fuels, off-setting of CO2 and circular economy manufacturing/R&D, we look to add value back to society and the planet, whilst also moving the sustainable automotive agenda forward
We are looking to partner with likeminded sponsors to go on a journey of racing, with a passion for excellence but all with a social conscience
We hope you’ll join us?
The spirit of human endeavour
To strive, to explore and push the limits of human physical endeavour are rarely seen today. There are few real frontiers on earth, few places left to explore, which the human spirit hasn’t already overcome.
The Rally Raid phenomena, man and machine against the frontiers, is the last true bastion of such endeavours.
The spirit of human endeavour
The Dakar Rally, “A challenge for those who go, a dream for those who stay behind”
Thierry Sabine founder
Our Ethos
Here at ProRaidUK we take, and always have done, a different approach to racing.
People
The team is formed of mostly former service personnel, some with service injuries, we’re passionate about our sport but also a sense of service and giving something back
With pressure on all our natural resources, motorsport is always a luxury…but it’s also a solution.
ProRaidUK works with academics, industry and car OEM product manufacturers to optimise and develop sustainable solutions in the automotive and travel sector
People – Pro-social engagement
We support and deliver on the following values.
Disability inclusion: We are passionate about disability inclusion; members of the team are disabled wounded former service personnel. We support, on a regular basis, a number of charities by providing at our cost rides, experience, training and inclusion in racing
As well as charitable support we look to conduct, if we race over-seas, a humanitarian project or theme in the country we visit.
Projects have included educational support in Moroccco and in 2024 onwards we are planning community solar micro generator and solar water extraction systems to deliver into country whilst competing in certain areas
Planet – reducing the footprint and mitigation
Bio-Fuel – We only use Crown Oils HVO fuel – Hydrotreated Vegetable Oil – it represents 15% of traditional CO2 from underground fuel sources or equating to around 27-32 g/Km of CO2 similar to an electric vehicle on mains charge
Plant based glue
– New panels are now made using plant derived bioresin epoxy
Solar start-stop –enabling a smaller battery (less heavy/ rare earth metals) and smaller alternator which increases fuel efficiency
Revolutionary Bio-panels and structures. Panels are now made using BComp’s AmpliTexTM and PoweribsTM which are made from bio-materials including linen
Offsetting of CO2 footprint and direct planting. We offset residual CO2 footprint, that can’t be removed by our initiatives, through a highly respected partner Ecologi for genuine offset e.g. nature positive, new projects not existing ones
Planet - Energy transition
As part of our renewables strategy we will complete our transition to Net Zero in 2024. Many are aiming for this but using variable methodologies the path is less clear. We work in sustainability and shape policy on Net-Zero – we know genuine and credible measurement and mitigation – critically reducing CO2 first as low as possible, then offset with ‘true’ incremental tree planting projects
2023 – completed transition to 90% reduction in CO2 footprint for vehicles and 70% for wider fuel use (fleet and energy generation)
2024 – working on all coolant being nonethylene glycol based and plant based lubricants – a world first
2024 – design phase of bio-fuel enhancement 2025/26 – aim for further decreased CO2 footprint through options on: hybrid EV, alternative fuelling and increased efficiency of ICE power plants.
Vehicles
The team pilot the McRae Enduro.
Designed by rally family dynasty the McRaes, the vehicle races in the T1 FIA category for nonproduction (limited production) cars under 3.5 tonnes
Features: Sadev sequential gearbox, Motec engine management, Reiger suspension and bio-fueled 3.0 twin turbo BMW engine.
Power: 330bhp
Torque: 800Nm
Range: 1000 miles/1600Km
Top speed: 190Km
Weight: Regulation, 2 tonnes
Team
ProRaidUK works with a number of partner teams and support professionals – core team leadership include:
Charles Sincock –Driver and Team principal. Leads major corporate sustainability function, has competed in the Dakar multiple times and has taken stage wins on international and domestic rallies Charitable Offroad driving instructor volunteer and former infantry soldier.
Grant White–Co-Driver. 25 year Royal Marine veteran, wounded in service, former Special Forces blue-light and pursuit driving instructor. Charitable Offroad driving instructor and ProRaidUK operational risk leader.
Darren House –Team Logistics lead
Experienced logistics and transportation expert, owning a logistics company with international customers. Darren previously served in the Army Logistics Corps
J S Navarro –Driver.
Guest driver, has competed in the Dakar in Camion (trucks) and cars. Competes annually in Spanish and Portuguese FIA championship.
Raquel Darrado–
Co Driver. Guest co-driverCompeted in multiple FIA and international Rally Raid competitions, graduate of the Spanish national racing body co-driver school.
Sean Whatley –Team Mechanical lead
Hugely experienced mechanical leader, having lead crews on Dakars, domestic offroad racing and multiple saloon car championships. Worked previously in the military electrical and mechanical engineers.
Competition and events
We participate in invitation only and paid to enter rallies and series – anticipated main race series next 2 years include EcoAfrica Dakar and Saudi ASO Dakar + FIA cross country races Europe and national race series.
Normally considered for invitational public events such as Goodwood FoS, Rally Day, Firle Beacon and more*
International Rally Raids - Morocco
UK Races
Brand partnering
Running a Rally Raid team takes commitment, focus and the right associated partners –
Key to partnering is a belief in what we’re trying to achieve from a sustainability perspective and a sense of joint desire and achievement.
At ProRaidUK we can accommodate various levels of desired investment. From senior level premium sponsorship with a financial cash component to product only placement and technical support.
Moving into 2025 and beyond, with heightened transition investment costs, we are looking for additional partners to optimise performance whilst delivering our people and planet goals.
Customisation: ProRaidUK can provide customised packages from modest brand representation on vehicles and team clothing to a named sponsor full re-brand.
We also offer and deliver bespoke events (RHS – training with sponsors), experiences and even inclusion in team races – whatever your funding appetite there is a level we can work to.
Marketing returns
Brand partnering – here at ProRaidUK our proposition returns solid marketing ROI
ProRaidUk participates in UK, European and wider global races and events all with public attendance and media coverage.
We can also provide bespoke content for your media platforms, attend joint events and tailor to your needs
70 Global stations
1150 TV hours
2mn Facebook fans
475k Insta Fans
400k Twitter users
171k YouTube subs
52mn video views
Partnering - a different metric
As well as standard considerations and measures in brand visibility we pride ourselves on non-traditional pro-social visibility and outcomes
The photo on the RHS shows team members handing out welfare packs on the 2019 Carta Rallye.
Opportunities, like this and wider in-country engagement as well as domestic projects, school visits and military charity support offer an alternative opportunity to show case your support with us. These typically have a smaller direct audience, but with good PR activation make for a really meaningful community engagement and communicate our joint pro-social profile.
This aspect is really important to the team - We have a number planned and would be delighted to discuss in more detail
Bespoke events
ProRaidUK has access to many of the biggest and most varied offroad driving playgrounds in the UK, as instructors to major land owners and civil/military bodies. As a partner, we can organise and deliver customised team events with you
Whether looking for photoshoots with a Spitfire for brand activation duties or team building events in military training areas, ProRaidUK is very experienced in delivering safe, risk managed and fun driver training experiences as qualified offroad driving instructors and coaches. We can tailor a package to meet your needs.
At ProRaidUK we are qualified LANTRA offroad driving 4x4 instructors – bringing a unique perspective and capability to the offering.
