PropTech Switzerland Homepage Analysis 2020

PROPTECH 2020

HOMEPAGE ANALYSIS 101 PROPTECH COMPANIES

30%

80%

SEO

60%

SOCIAL MEDIA

1st

Edition 2020

PropTech Switzerland

Foreword Just at the beginning of this year we planed the analysis 100 PropTech Homepages in Switzerland. Unfortunately, we should have a break a few weeks because of the extraordinary situation. It is very sadly to hear thousands of peoples are dying because of corona virus. Everyone lost their parents or family members. God bless us and we wish everyone patient and power.

However, this situation showed us how important the digital transformation and technologies of platforms are. The agents and landlords should have to show the customers flats and houses with Virtual Reality tools or robo-visiting. Property managements companies and owners started to communicate with tenants with Video-Call or Chat-bots. Investment companies presented their projects at webinar (Video Conference). PropTech companies were not ready such a extraordinary situation and must have to create provisionally tools or applications. As we noticed, we have to digitize faster than before.

The technologies of PropTech platforms are very important for players, who want to develop new business models in real estate industry. PropTech Switzerland Ecosystem has a more than 160 companies in nine categories. We could analyze just 101 homepages. For the study were used to tools from woorank.com.

Naturally there are a lot of providers for SEO analyze or homepage analyze. We tested five providers. The woorank was the best user friendly and correct algorithm methods for analyzing of homepages.

The WooRank score, given to any website evaluated by a Review or Project, is a snapshot analysis of the key factors that impact the search engine optimization and usability of a particular website or webpage.

A website’s score is based on 3 main factors: • Accessibility: Can search engines and humans visit your site and properly load your pages?

• Readability: How easily can search engines properly interpret the content on your pages, the context surrounding and its relevance to a particular topic?

• Quality: Does your website provide a good user experience for human visitors?

This analysis is presented on a 100-point scale (or letter grade if it's an internal page Review).

The digital marketing world is constantly changing to keep up with advances to technology, search engine algorithm updates and evolving SEO best practices.

Because of these and another reasons can scores change daily or after the updates or new technologies. The evaluations of 101 homepages done between 1st March and 7th April 2020. The rating ad rankings are not definitive. Please read this study as a research and develop your own platform better. Enjoy the study and Please do not hesitate to provide us with feedback - we are continually searching for new ways to simplify and improve your provider experience.

PropTech Switzerland The PropTech Switzerland is a research lab for innovation in the real estate industry that links innovation, technology and sustainability impact. As unique innovation space for the real estate community, the research center primary objective is to create an intellectual community of multi-disciplinary researchers for developing professional work on innovation that impacts the development of the real estate industry.

Our pioneering research investigates the innovative solutions in real estate industry from initial concept to market reality, providing breakthrough knowledge to help organizations, companies and startups capitalize on today’s dynamic markets and technologies.

PropTech Switzerland is uniquely positioned to help the industry increase its efficiency, prosperity, and social responsibility. Through research and education initiatives at the research center, PropTech Switzerland applies its tradition of excellence in technology, knowledge transfer, and global reach to the real estate industry, developing innovations to help practitioners build responsibly and profitably.

A unique, interdisciplinary research platform linking technology with industry to meet the need for more informed decision-making and the implementation of best practices. A network of global outreach that links the real estate industry with the digital transformation and with PropTech Switzerland leading-edge research in science and technology. Envisioning the industry’s integrated stewardship of its land and products, the PropTech Switzerland provides tomorrow’s practitioners with the means to transform an ever more vital, global, and complex market.

PropTech Switzerland is a non-profit organisation and is financed just with membership-fees. That’s why we work neutrally and objective for PropTech Ecosystem in Switzerland.

PropTech Switzerland

Copyright PropTech Homepage Analysis 2020 Copyright © 2020 by PropTech Switzerland All rights reserved. No part of this publication may be reproduced, distributed, or transmitted in any form or by any means, including photocopying, recording, or other electronic or mechanical methods, without the prior written permission of the PropTech Switzerland, except in the case of brief quotations embodied in critical reviews and certain other noncommercial uses permitted by copyright law. The report and any opinions expressed in this publication are the sole responsibility of the authors. They do not purport to reflect the opinions or views of PropTech Switzerland Members or the PropTech Switzerland management.

When content, such as an image, graphic, data, trademark, or logo, is attributed to a third party, the user is solely responsible for clearing the rights with the right holders.

For permission requests, write to the PropTech Switzerland, addressed “Attention: Permissions Coordinator,” at the address below.

PropTech Switzerland Solothurnstrasse 16 2543 Lengnau, Switzerland www.proptechswitzerland.com Ordering Information: Quantity sales. Special discounts are available on quantity purchases by corporations, associations, and others. For details, contact the publisher at the address above.

Orders by PropTech Switzerland. Please contact: info@proptechswitzerland.com or visit www.proptechswitzerland.com.

Suggested citation: Deniz Karahan and Tayland Karahan, PropTech Switzerland Created in Bern, Switzerland, by PropTech Switzerland.

Cover design by Tayland Karahan

Contents Marketplace Platforms Flatfox AG Venbona AG Brixel AG Kiiz SA Casasoft AG AgentSelly AG PropTech Partners SA Jarowa AG Logicom Logistics & Communications AG Workspace2go AG Domuu GmbH Simplehouse swiss AG Smart Apartments AG Vermando AG Deal Estate AG Coozzy AG

35 36 43 49 55 61 67 73 79 84 90 96 101 107 113 119 124

Investment Platforms Crowdlitoken AG Foxstone SA Crowdhouse AG Yeldo SA Crowdli AG ImmoYou AG Token Factory Switzerland Ltd. myBrick SA SwissLending SA

130 131 137 143 149 155 161 166 172 178

Property Management Platforms Locatee AG homePad Solutions SA BMT Business meets Technology AG Houzy AG eMonitor AG GARAIO REM AG Allthings Technologies AG CROSSING-TECH SA Oxygen at Work AG streamnow AG Immopac AG Fairwalter AG Eeproperty SA Pom+ Consulting AG aroov AG wy.by AG Tayo SA

184 185 191 197 202 208 214 220 226 231 237 242 248 254 260 265 271 277

Contents Construction Platforms Buildigo SA BBC Systems AG Amstein + Walthert AG devis.ch SA Buildup AG Aestico Archilyse AG PlanXD GmbH Gebäudetechnik Bauspektrum AG Fenx AG ATOME & CIE SA BIM Facility AG Bausoft Informatik AG BuildingPoint Schweiz AG Creoox AG BAM Swiss AG Parallel Digital SA Able Sarl

283 284 289 295 302 308 314 319 325 330 335 340 346 352 358 364 370 376 382

Smart Buildings & IoT Platforms SMART HOME SA Droople SA eSmart Technologies SA DomoSafety SA Thingdust AG Akenza AG E-NNO Switzerland SA Signa-Terre SA Smart PLACE AG ROOMZ SA

387 388 394 400 406 413 418 423 428 433 439

Virtual Reality Platforms YetiVisit SA Hegias AG XTEND interactive GmbH MOBBOT SA CREAL SA Raumgleiter AG Voliro AG Nomoko AG KickTheMap Sarl

445 446 452 457 463 469 475 480 486 492

Big Data Analytics Platforms Dizmo AG Senozon AG Datahouse AG Novalytica AG Ascarix AG

498 499 505 511 517 523

Contents Smart Visions GmbH ImmoCompass AG Quantworks AG Incolab GmbH

528 533 538 544

Real Estate Valuation Platforms IAZI, Informations- und Ausbildungszentrum für Immobilien AG Wüest Partner AG Fahrländer Partner Raumentwicklung AG PriceHubble AG

549 550 556 562 568

Real Estate FinTech Platforms MoneyPark AG FinanceScout 24 Hypo AG Bob Finance AG swisspeers AG Valuu Cashare AG e-Potek SA Hyposcout AG Kreditfabrik AG

573 574 580 585 592 598 604 610 615 620

The best PropTech Homepage

The best Real Estate FinTech Homepage

www.moneypark.ch

The most visited The best PropTech Marketplace Homepage Homepage

www.flatfox.ch

TOP 3 PROPTECH HOMEPAGES

78 points

73 Points

70 points

TOP 10 PROPTECH HOMEPAGES 1.

78 points

2.

73 points

3.

70 points

4.

69 points

5.

68 points

6.

67 points

7.

66 points

8.

65 points

9.

63 points

10. 62 points

The best Marketplace Homepage

www.flatfox.ch

The best Real Estate Investment Homepage

www.crowdlitoken.com

The best Property Management Homepage

www.locatee.ch

The best Construction Homepage

www.buildigo.ch

The best Smart Buildings & IoT Homepage

www.smarthome.ch

The best Virtual Reality Homepage

www.yetivisit.com

The best Big Data Analytics Platform

www.dizmo.com

The best Real Estate Valuation Homepage

www.iazicifi.ch

The best Real Estate FinTech Homepage

www.moneypark.ch

Marketplace Platforms

Homepage Analysis Ranking

1.

70 points

2.

69 points

3.

63 points

4.

62 points

5.

59 points

6.

57 points

7.

55 points

8.

55 points

9.

54 points

10. 53 points

11. 53 points

12. 48 points

13. 48 points

14. 42 points

15. 42 points

16. 41 points

Homepage Analysis Ranking

Investment Platforms

1.

72 points

2.

67 points

3.

65 points

4.

56 points

5.

52 points

6.

48 points

7.

46 points

8.

34 points

9.

34 points

Property Management Platforms

Homepage Analysis Ranking

1.

65 points

2.

63 points

3.

62 points

4.

62 points

5.

60 points

6.

57 points

7.

55 points

8.

55 points

9.

52 points

10. 52 points

11. 50 points

12. 50 points

13. 50 points

14. 49 points

15. 49 points

16. 41 points

17. 40 points

Construction Platforms

Homepage Analysis Ranking

1.

69 points

2.

65 points

3.

59 points

4.

58 points

5.

56 points

6.

56 points

7.

54 points

8.

54 points

9.

52 points

10. 50 points

11. 50 points

12. 49 points

13. 46 points

14. 43 points

15. 43 points

16. 42 points

17. 42 points

18. 42 points

Homepage Analysis Ranking

Smart Buildings & IoT Platforms

1.

58 points

2.

58 points

3.

52 points

4.

52 points

5.

48 points

6.

44 points

7.

43 points

8.

41 points

9.

40 points

10. 36 points

Homepage Analysis Ranking

Virtual Reality & 3D Platforms

1.

63 points

2.

61 points

3.

61 points

4.

57 points

5.

55 points

6.

48 points

7.

46 points

8.

44 points

9.

44 points

Homepage Analysis Ranking

Big Data Analytics Platforms

1.

68 points

2.

56 points

3.

53 points

4.

48 points

5.

44 points

6.

43 points

7.

40 points

8.

40 points

9.

34 points

Homepage Analysis Ranking

Valuation Platforms

1.

60 points

4.

42 points

2.

52 points

3.

47 points

Homepage Analysis Ranking

Real Estate FinTech Platforms

1.

78 points

2.

66 points

3.

61 points

4.

58 points

5.

56 points

6.

55 points

7.

51 points

8.

46 points

9.

41 points

Evaluation of PropTech Sectors

55%

56,8% 53,2%

52,6%

52,2%

50,2% 47,3%

47,2% 45,5%

The average of PropTech Sectors according to companies evaluations

1

Real Estate FinTech 9 Companies

2

Marketplace 16 Companies

3

Virtual Reality & 3D 9 Companies

4

Investment 9 Companies

5

Construction 18 Companies

6

Valuation Model 4 Companies

7

Big Data Analytics 9 Companies

8

Smart Buildings & IoT 10 Companies

9

Property Management 17 Companies

Top 3 PropTech Sectors

9

The Virtual Reality and 3D companies should be better presented

16

Real Estate FinTech companies use technologies efficiently

Real Estate FinTech

Virtual Reality & 3D

55,66%

56,88%

9

Marketplace companies need more traffic and should use more technologies

Marketplace

53,22%

The most used Technologies

CMS Programming language Web Server JavaScript library Video player Analytics Tag manager Font script SEO

Criteria of the Homepage Analysis 1. Content Title Tag Meta Description Google Preview Headings Contents Analysis Alt Attribute In-Page Links Language

4. Structured Data Schema.org Open Graph Protocol Microformats

7. Technologies Server IP Technologies Analytics Doctype Encoding

10. Traffic Traffic Estimations Mobile Visits

2. Indexing URL Resolve Robots.txt XML Sitemap Sitemaps Validity URL Parameters Broken Links Hreflang Tags Underscores in the URLs

5. Security Email Privacy SSL Secure

3. Mobile Mobile Friendliness Mobile Rendering Tap Targets Plugins Font Size Legibility Mobile Viewport Mobile Frameworks AMP

6. Performance Asset Minification Asset Compression Asset Cacheability

8. Branding

9. Backlinks

URL Favicon Custom 404 Page

Backlinks Scores Backlinks Counter Referring Domains Quality

11. Social Profiles Social Media Engagement Facebook Page Twitter Account Instagram Account LinkedIn Account

The Evaluation Methods and Scoring “What the WooRank Score Is The WooRank score, given to any website evaluated by a Review or Project, is a snapshot analysis of the key factors that impact the search engine optimization and usability of a particular website or webpage.

A website’s score is based on 3 main factors: • Accessibility: Can search engines and humans visit your site and properly load your pages?

• Readability: How easily can search engines properly interpret the content on your pages, the context surrounding and its relevance to a particular topic?

• Quality: Does your website provide a good user experience for human visitors?

This analysis is presented on a 100-point scale (or letter grade if it's an internal page Review).

A website’s score is a measure of how ready a website is to start promoting by a digital marketing campaign. It’s also a measure of how readable, accessible and/or usable a website is compared to another website.

How We Calculate a Website’s Score As mentioned above, the 100-point WooRank score looks at factors that impact a site’s SEO and user-friendliness. These factors include around 70 data points we collect directly from the Reviewed website such as structure, content, performance, metadata, mobile friendliness and others.

We also include data from search engines themselves, social media platforms and other sites around the web.

We algorithmically assign point values to each data point, weighted according to SEO and usability best practices. This algorithm assigns a score out of 100 points according to those best practices.

For internal page Reviews, we calculate a page’s score based on 30 criteria that are specific to that page. Our algorithm then analyzes that page’s score and assigns it a letter grade from A+ through E, with A+ being the best score a page can get.

We use different scores for internal pages because we don’t look at the exact same criteria for each. Some things — such as robots.txt, sitemaps or domain registration and availability — work on a site-wide level. The data included in an internal page Review is applicable only to that specific URL. So since the data we analyze is different, we use a different scoring system.

How to Interpret or use a Website’s Score While any website can always be improved, we generally consider websites with a WooRank score of 70 or higher to be well optimized for both search engines and users. This doesn’t mean your job is done, but rather a website is ready for a marketing or other promotional campaign.

A website with a score of 40 or lower has lots of areas to improve before starting any such campaign.

A website with a score between 41 and 69 has some opportunities to improve that can help its marketing from good to great.

Using the WooRank score as a benchmark The WooRank score is an effective tool to compare the quality of one website to another. Adding competitors to a Review or Project gives users a side-by-side comparison with up to 3 other websites. Comparing one website’s WooRank score with another site’s score will give you a top-level look at how well each stacks up against the other.

It’s worth noting that the WooRank score (or any third-party metric or score) can’t be the last word when it comes to ranking a website — that’s always going to be Google itself. A site with a lower WooRank score can rank higher than a site with a higher score for a few reasons: • Google sees the content on the lower-scored page as more relevant to the user’s query.

• How important any individual factor is to a page’s ranking depends on the query a person entered in Google. For one query, h1 content could matter more while for another it might be backlinks.

Finally, Google does not rely on the WooRank score, or any other third-party scoring system (like Moz’s Domain Authority or Ahref’s Domain Rating), in any way to rank websites.

Improving a Website’s WooRank Score If your website’s score isn’t quite what you wanted or you want to just improve it in general, delving into the site’s Review or Project will show you how to go about improving a website and, therefore, its WooRank score.

As explained above, the WooRank score is derived from the data collected in a site’s Review or Project. We present this data in a way that will tell users what’s impacting a website’s usability, readability and accessibility.

Each data point is color-coded to help users prioritize tasks: • Green: This site is following best practice for this element. It could still be optimized to improve rankings or user experience (test different keywords, tweaking content, building new links, etc.), but it’s not taking away from your marketing efforts.

• Orange: There’s nothing technically incorrect about this element but it could be improved or better optimized to help a site rank better.

• Red: There’s a serious error with the site in regards to this data point.

Depending on what’s shown as red, it could mean that a site is inaccessible or unreadable.

• Gray: This data is shown solely for the user’s information and does not impact the site’s WooRank score.

Improve a site’s score by fixing issues marked in red or orange. Tooltips under each data point will tell you how much impact fixing an error can have as well as how easy they are to fix. Click the question mark next to the Review or Project data to see an explanation of the data and some advice on improving your site:”

Data source: https://help.woorank.com/hc/en-us/articles/360000685389Everything-About-the-WooRank-Score

The important features for Websites 1. Your Brand - a clear and easy to read headline - a unique and recognizable logo design - a memorable color scheme - a set of fonts that represents your style 2. Your Image - photo quality 3. Your Message - a simple and descriptive slogan for your business - a mission statement with your core values - a video introduction - friendly and inviting messages 4. Your Story - a short video to introduce yourself - a concise bio about your experience - a set of well-written and informative blog articles 5. Your expertise - a set of articles about the areas where you specialize - a list of your success stories or client testimonials - a directory of local resources - a preview of your credentials and affiliations 6. Your Info - a phone number and email address that’s one click away - a list of your top areas of expertise - a visual map or your location - a full set of links to your social media pages 7. Your Domain - a strategically chosen URL for your expertise and location - a fully responsive website for viewing on mobile devices - a security certificate for added protection - a professionally branded email address 8. Your Connection - a concise navigation menu to help your site visitors - a call-to-action button on every page - a chat plugin for real-time response - a lead capture form or opt-in feature to get in touch

101 Companies in 9 Sectors