HIGHLIGHTS INCLUDE:
• Revenue Sharing Scheme for Premier Listings
• Win a £50 Born & Bred Gift Voucher
• Co-Ownership Filter Success
Update from our CEO
Dear Property Professional,
I hope you’ve had a productive autumn and are gearing up for a strong finish to the year. With the recent Bank of England inflation rate at 1.7%, we’ve already seen one interest rate reduction, fueling optimism for further cuts. However, the possibility of another rate reduction before year-end now seems less certain following the UK Budget.
At PropertyPal and Propertynews, we’ve been busy integrating both platforms’ technologies to enhance their overall performance. On the front end, our recent updates include a refreshed key information section, enriched by new data integrations, and an improved homepage design to better showcase newly added properties. We’ve also made changes following our decision to end our affiliation with mortgage services, removing it from the navigation and we’re working on a new financial services promotion feature for agents. Further information will be provided on this shortly.
Over the past two months, our agent engagement initiative has taken us across Northern Ireland, meeting agents face-to-face. We’ve expanded our customer accounts team and will continue these visits, finding new ways to connect with you and ensure your feedback is heard.
We are also excited to announce the launch of several new features, including an innovative NI house prices section and improved mapping for our popular school search tool. We have also released a revamped section that houses educational content and information for home searchers. Plus, both platforms now offer a new premier listing solution, providing a direct rebate to agent members - a highly requested feature we are pleased to have introduced in November
Lastly, I’m immensely proud of our team’s contributions to the Simon Community’s recent One Big Sleep Out event, raising awareness and much-needed funds for homelessness in Northern Ireland. I encourage you to explore their latest research on this critical issue.
Thank you for your continued support and I wish you a prosperous end to the year.
Warm regards,
Jordan Buchanan CEO, PropertyPal
The latest product updates and feature releases coming soon…
Premier Listings - Revenue Sharing Scheme
We are pleased to announce that agents on a Membership Plan will benefit from a revenue sharing scheme for Premier Listings booked by vendors. They will receive a 20% rebate, from the revenue of each booked Premier Listing which started from 1st November.
Additionally, estate agent members will receive a £50 monthly credit for enhanced advertising products (Premier Listing, Feature Listing, Premier Boost) during the first six months.
For further information on the benefits of Tiered Membership, contact Roisin O’Prey at partnerships@propertypal.com.
Premier Listings - Book Once, Benefit Twice
We’ve also made updates so that with a single Premier Listing booking, your advert now appears on both PropertyPal and Propertynews, maximising audience reach and lead potential. All agents will benefit from a 20% discount of the retail price of a Premier Listing when booked on account.
Premier Boost
Extend your advert visibility with our new Premier Boost. After the initial four boosts, you can schedule two additional boosts to place your advert at the top of search results.
Tips & Tricks from our Support Team
Have you heard about our fantastic new product, InboxPro?
This powerful tool enables agents to set up automatic replies for property enquiries, allowing you to respond quickly and efficiently. Plus, you can send bulk replies to multiple email enquiries at once. What a huge time saver! Get in touch with the team to find out more.
Want to direct specific email enquiries to the right team members?
For instance, Residential Rentals enquiries can go to John and Jane, while New Homes enquiries can be sent to James and Jonathan. It’s simple! Just send us an email and we will set this up for you.
For all support related enquiries, please reach out to us at support@propertypal.com or support@propertynews.com and either Jane or Richard will be happy to assist you.
News & Analysis
Our Product Development and Marketing Team have been working on a ‘News & Analysis’ section for the PropertyPal website. This area will contain our Monthly and Quarterly Housing Reports and aims to provide key market insights and timely updates.
This is only the first phase of this initiative, with plans to introduce dedicated educational sections for buyers, sellers and renters. Each section will feature informative content to simplify the home moving process and empower users with essential knowledge.
Visit our News & Analysis Section
Schools Section Updates
We’re pleased to announce that our schools section has received an upgrade to better support families in finding their perfect home. You can now view the travel distance from a property to the nearest school, providing improved accuracy for those searching. For mobile users, the distance filter is now more accessible, making it easier than ever to identify ideal areas for family living.
Visit our School Finder Page
Improved NI House Prices Information
As mentioned in our previous newsletter, improvements have been made to the NI House Prices section on the property details pages, along with a dedicated NI House Prices page. Launching next week, we’ll be conducting daily data analysis, replacing our previous reliance on annual data, to ensure users have the most current and relevant information.
Social Spotlight
22M
51,132 likes, comments and shares
610K post views on TikTok
Simply answer this question and respond to marketing@propertypal.com with your answer.
What % commission will agents earn on each Vendor Premier Booking?
Other News & Team Updates
Co-Ownership Filter Success
It’s been a year since we launched our userfriendly filter that helps house hunters find properties eligible for Co-Ownership. This innovative tool has been embraced by thousands of users each month, significantly driving referral traffic to the Co-Ownership website.
Glynis Hobson, Director of Customer Services at Co-Ownership, remarked,
“We are delighted with the success of our partnership with PropertyPal. The filter has not only increased awareness of Co-Ownership as an alternative option for potential homeowners, but also highlights available homes to our customers, helping people along their home buying journey.”
Awards Success
We were thrilled to attend and sponsor the Belfast Telegraph Property Awards, celebrating outstanding achievements in the property industry. Congratulations to all the nominees and winners on your well deserved recognition!
We’re also proud to share that we received a Highly Commended award in the AIB Business Eye Awards for Small Business of the Year!
Simon Community One Big Sleep Out
Our team took part in #OneBIGSleepOut24, raising £2,000 in support of our charity partner Simon Community. With 1 in 33 people in Northern Ireland classified as homeless, including 5,000 children, it was a powerful experience, highlighting the daily challenges faced by many.
To learn more about the Simon Community, visit: www.simoncommunity.org
