GRAPHICS APPLICATION RESPONSE ALICE GLUSZYK | DESIGNER alice@propellergraphics.com.au +61 404 243 446
Part 1 Alice Gluszyk 3 Part 2 The Process 5 Part 3 Key brands 6 Part 4 Portfolio 7
EDUCATION
2023 Adobe After Effects
University of Sydney Centre for Continuing Education
2011 Adobe Certified Expert Photoshop CS4
2000 Cert. 4 Professional Web Devt
North Melbourne Institute Tafe
1996 Graphic Design
Billy Blue School of Graphic Design
1995 Higher School Certificate
Riverside Girls High School
APPLICATIONS OF CHOICE
Adobe Indesign
Adobe Photoshop
Adobe Illustrator
Adobe After Effects Figma
Canva
Acrobat Professional
Powerpoint
Mailchimp
Campaign Monitor
SKILLS + SPECIALTIES
Photoshop retouching
Digital & print brand development
Brand guideline creation and management
Brand asset roll out
Cross media ad campaign creative (social, email, print and OOH)
Brief to concept to finished art
Exhibition / experiential / shopfront design
Animation
REFEREES
Stephan Gervois 0414 063 233 | sgervois@ljhooker.com
LJ Hooker > General Manager of Marketing
Head of Marketing Audika Hearing Clinics AU + NZ
Head of Marketing Mortgage Choice Australia
Head of Marketing TAFE NSW
Katya Antonov 0408 685 648 | K.Antonov@unswcollege.edu.au
Head of Marketing UNSW
Marketing Comms TAFE NSW
MID TO SENIOR GRAPHICS / VISUAL DESIGNER + CONCEPTUAL CREATIVE
PART 1 ALICE GLUSZYK
Feb - June 2024
Digital Designer Contract
Queensland University of Technology QUT
Projects: All industry creative, Open day collateral scholarship event collateral, theatre entertainment advertising campagns inc digital posters + banners + programs + social covers, school promo collateral, long document design, word + powerpoint templates, press ads, folder design, infographics, expo design.
Jun - Oct 2023
Senior Graphic Designer Contract
LJ Hooker Group (AU + NZ)
Projects: Cross media creative, Marketing collateral layout, Digital campaign roll out Infographics, EDM, Websites + Digital display banner ads
Oct 2021 - May 2023
Senior Graphic Designer Contract
Audika Hearing Clinics (AU + NZ)
Projects: Cross media creative, Brand development, Marketing collateral, Campaign roll out for digital + print, Annual report typesetting, Infographics, Catalogue layout, Packaging, Point-of-sale, Press ads, EDM, OOH advertising, Websites + Digital display banner ads
Mar 2020 - Jun 2023
Senior Graphic Designer Contract
Mortgage Choice Home Loans + Franchises
Projects: Cross media creative, Brand development, App design, Marketing collateral layout, Shopfront design, Campaign roll out for digital + print, Infographics, Brochure and interactive form layout, Press ads, EDM, OOH advertising, Websites + Digital display banner ads
2003 - 2023
Senior Designer – Freelance
City Of Sydney Council, EPA Environmental Protection Authority, Homelessness NSW, Marriott Hotel, McPherson’s Consumer Products
(Chef’n, Disney, Jamie Oliver Australia, Manicare), Lord Roberts Hotel, PGi, Pyrmont Chamber of Commerce, Wahroonga Festival, Tafe NSW, University of NSW, Usher Group.
2015 - 2018
Graphic Artist for Feature Film Prop design, Set Design, Set Decoration & Costume
‘Thor: Ragnarok’ feature film / Marvel
‘King Kong: Skull Island’Feature film / Titan Productions
‘Pirates of the Carribean 5 Dead Men Tell No Tales’ Feature film / Mukiri Productions]
‘Reef Break’ 13 episode TV series / Touchstone Productions
‘In Like Flynn’ feature film / ILF AU Productions
‘Don’t Tell’ Feature Film / Tojohage Productions P/L
‘Wanted’ 6 episode TV Series / Matchbox Pictures
2010 – 2012 Adobe Photoshop & Indesign Trainer
Fearless Media (Sydney)
2005 – 2006
Art Director
Studio Magazines (Sydney) www.studiomagazines.com
Projects: My Perfect Wedding Magazine Issue 1
2002 – 2003
Mid-weight Graphic Designer
Roadshow Entertainment (Sydney) www.village.com.au
PART 1 CAREER HISTORY
My design process looks like the following:
BRIEF
• Initial Discussion
• Written brief from client
• Question /clarifications
• Copy supply
DESIGN
• Competitive research
• Concept development
Concept Review
• Checking of concepts to brief
ARTWORK
• Commission other suppliers
• Artwork preparation
Internal Review
• Proof reading
• Recommendation to client
External Review
• Creative to client for review, approval and proof reading. Any authors and/ or corrections will necessitate the process of Artwork and Internal review to be repeated or a complete re-brief
EXECUTION
• Final Artwork approval
• Artwork to printer / developer
• Proof check and approval
• Commence printing
• Press check
PART 2 THE PROCESS
BRIEFING ARTWORK FINAL ART DESIGN CONCEPT REVIEW INTERNAL REVIEW EXTERNAL REVIEW
Key brands I’ve designed for:
Queensland University of Technology, Audika Hearing Clinics, Avant Mutual, City of Newcastle Council, City Of Parramatta Council, City Of Sydney Council, GIO Suncorp Metway, LJ Hooker Group, The Marriott Hotel, Mortgage Choice Home Loans, Premiere Global Services, Pyrmont Chamber of Commerce, Village Roadshow Entertainment, St John Ambulance, TAFE NSW, UNSW College, McPherson’s Consumer Products (Disney, Jamie Oliver, Manicare, Wiltshire, Typhoon, Chef’n), Studio Magazines, Pacific International Hotels, Marriott Sydney, The Metro, Enmore and The Factory Theatre.
PART 3 KEY BRANDS
“I have hired Alice as lead designer on rebrand and rollout for 4 major brands now:
LJ Hooker AU/NZ
Mortgage Choice AU
Audika Hearing Clinics AU/NZ
Tafe NSW and I highly recommend her. Her ability to find visual solutions to the brief with clever ideas, attention to detail and a fast turnaround is unprecedented. She’s reliable on a tight deadline and is a clear communicator. 5 star design.
General Manager of Marketing – Stephan Gervois, LJ Hooker
”
Design lead for Mortgage Choice Rebrand
Part of the development team alongside Pollen agency for Mortgage Choice 360-degree brand and digital transformation. A new secondary colour palette and shape library now informs the layouts across print and web.
Brand refresh across a new digital platform grew to entire rebrand roll out, resulting bin +93% in organic traffic, +138% in organic leads +brand demand and search volume at its highest since 2017
Choice shape library
your body your choice
Sexual assault is a crime.
It is never okay for someone to use force or threats to get you to do anything that makes you feel uncomfortable.
If you or someone you know has experienced sexual assault, you can get help from:
NSW Police: Call 000 (triple zero)
NSW Rape Crisis: Call 1800 424 017 (free call, 24 hours, 7 days a week)
Free interpreters: Call the Translating and Interpreting Service (TIS) on 131 450. An interpreter will contact any support service you request for free.
Know your rights 1 Get support 3 Talk to someone you trust 2
Senior designer for “Your Body, Your Choice”, a ‘first of its kind’ multi-language sexual assault resource. It has been honoured for excellence in community engagement at the 2019 NSW International Student Awards held at Government House. It has been translated into 11 languages.
PART 4 PORTFOLIO
Know your rights
You have a right to choose who to be intimate with. Sex and intimacy can include sexual touching, intercourse, sexual images and sexting. Forcing you to participate in any of these activities if you have not freely and voluntarily communicated consent is a crime. In Australia, a person cannot touch you, threaten you, exchange unwanted sexual images of or with you, or make sexual comments to or about you without your say. Sexual offences are a serious crime and offenders could face up to 14 years in prison. Reporting a crime or being a victim of crime will not affect your visa or employment status. What is sexual assault? Sexual assault describes a range of sexual crimes, including: RAPE which is when you are forced to have sex (vaginal, anal or oral) UNWANTED TOUCHING of any sort under or over your clothing TAKING OFF A CONDOM before or during sex without your permission • SEXUAL COERCION, which is when you have not freely and voluntarily communicated consent and someone instead pressures or tricks you into doing sexual things you do not want to do STALKING, which is when someone follows or watches you physically or virtually LOOKING AT YOU WITHOUT YOUR PERMISSION while you are intimate or naked • INDECENT EXPOSURE, which is when someone shows you private parts of their body BEING FORCED TO WATCH OR PARTICIPATE IN PORNOGRAPHY including someone taking a photo, video or any other recording of you without your permission, forcing you to appear in a video, or making you watch a pornographic movie SEXTING, which is sharing naked images, videos or other recordings of you without your consent, or sending you naked images you don’t want. Talk to someone you trust 2 Talking to a trusted friend, family member or counselling service may help you decide what to do next. Even if you decide not to report the sexual assault, there are many places you can get confidential free help and support. NSW Rape Crisis Provides telephone and online crisis counselling service for women and men in NSW who have experienced or are at risk of sexual assault and their non-offending supporters. 1800 424 017 (24 hours a day, 7 days a week) nswrapecrisis.com.au Lesbian Gay Transgender Bisexual Intersex and Queer (LGBTIQ) Specific: QLife Provides telephone and web based support to people of all ages. 1800 184 527 3pm to midnight 7 days a week Help and support is available if you have been sexually assaulted or harassed. What is sexual consent? Consent is when you freely and voluntarily agree, without pressure, manipulation or the influence of drugs or alcohol. FREELY GIVEN You can change your mind at any time during sex, even if you have done it before and even if you’re both naked in bed. REVERSIBLE When it comes to sex, you should only agree to do things you WANT to do, not things that you feel you’re expected to do. You can consent by saying or doing something to communicate that you are a willing participant to sexual activity. ACTIVE SPECIFIC Agreeing to one thing (like going to the bedroom) doesn’t mean you have agreed to do something else (like have sex). If someone agrees to wear a condom and then they don’t, this is not consent. Giving consent at a particular time does not mean you have given consent for the same thing at any other time. TIME BOUND Many people experience a freeze response when they are very frightened. Just because you didn’t speak up, it doesn’t mean you gave consent. SILENCE IS NOT CONSENT
1
Senior designer for 96pp council document “Social Sustainability Action Plan 2018-2023. 3 year ongoing project including layout, typesetting, infographic design + 46pp Community saftey action plan 2018-2023.
PART 4 PORTFOLIO
Alice, thank you for the redesign of the entire Pyrmont Festival 2013 graphic and website look and feel. Creative and relevant design, on time and within the festival budget. It looks sensational.
Producer | Pyrmont Festival
“ ”
Pyrmont Festival concept to finshed art even campaign creation: Website concept, street banners, web banners, press ads, flyers and tickets.
PART 4 PORTFOLIO
Book a free property appraisal WIN 1 of 7 $1,000 home improvement vouchers!* *Terms and conditions apply. Scan the QR code for all competition details. Scan to Request an Appraisal
Senior
LJ
Ever since the GFC, bottle shops have been hot property for commercial real estate investors. On the Central Coast, an Avoca Beach shopfront tenanted by BWS on a long-term lease was one example of the popularity of liquor stores. In a campaign managed by LJ Hooker Commercial Central Coast, a 151sqm Avoca Drive property that’s part of a small neighbourhood centre on the coastal hamlet’s main thoroughfare, sold for $1.425m recently. The deal represented an approximate net yield of 5.2%. Selling agents Ty Blanch and Rio Williams said the campaign received interest from both locals and Sydneybased investors who recognised the combination of the property’s premium location – only 100m to the suburb’s famed beach – and a long-term lease. The tenant has enjoyed nine years at the site and its lease options extend until 2036. “Well-positioned retail assets, especially at the southern end of the Coast, with national tenants have very rarely come to market over the last couple of years,” said Mr Blanch. Bottleshops Age Well for Investors “Liquor retailers became prized tenants, overnight, during the pandemic and they’ve continued be soughtafter while many other retailers have struggled amidst the rise of online spending.” Ms Williams said commercial assets within Avoca Beach were tightly held. “Being located at the entry to Avoca Beach, the retail asset benefits from a high volume of passing traffic in the community,” said Ms Williams. “With a B2 local centre zoning, the new owner has secured an investment with a good income stream, quality tenant and long-term flexibility and upside in a location that’s a three-minute walk to the sand.” Ty Blanch 0421 645 961 LJ Hooker Commercial Central Coast Rio Williams 0000 000 000 LJ Hooker Commercial Central Coast XX Avoca Drive, Suburb LJ Hooker Commercial LJ Hooker Commercial 4 5
INSIGHTS TRENDS OPPORTUNITIES OCTOBER 2023 Bottleshops Age Well for Investors Sunshine Coast’s Office Market Holds Strong
COMMERCIAL
Designer for Spring camapign cross media campaign roll out. Shopfront window cards, social posts, DL cards, EDM banner ads + Esignatures.
Hooker Commercial
+ digital assets PART 4 PORTFOLIO
Brochure
At Audika, we know hearing
Part of a global hearing group that’s founded on care. We deliver expertise, technology, value and care, for every ear.
Is it time to check your hearing?
If you’re over 26, book your free hearing check today.
Lead desiggner alongside Uberbrand. Consumer campaign rollout to digital and print. Winner of best brand awareness across 25 global markets.
Website graphics, animated web ads, OOH bus stop ads, social media posts, shopfront posters
Scan to book Care For Every Ear Understanding your needs for the right hearing solution. Scan to book If you’re over 26, come inside and ask to book your FREE hearing check today.
TAFE NSW senior designer
A selection of course guides, merch, posters, flyers, signage and eDM design print and web campaigns utilising the
PART 4 PORTFOLIO
Experiential, event, environment marketing design
Ribena promotional kids carnival day games, prize packs and signage design
Panadol experiential campaign pitch designs
Ribena light adult sample pack and recipe book design
The next pages are for Hollywood only. Seriously, though.
Font design for feature film “Thor Ragnarok” Featured throughout sets and props and Chris Hemsworth’s Costume!
Concept to finished art for hand props set decoration + costume graphics, digital and traditional illustration, high end photoshop retouching, print buying and management, manufacture sourcing
PART 4 PORTFOLIO
Touchstone Productions “Reef Break” TV
Concept art for main scene sets, prop design + set signage + vehicle graphics
Let’s chat! alice@propellergraphics.com.au ALICE GLUSZYK SENIOR DESIGNER alice@propellergraphics.com.au +61 404 243 446
