Some of the common mistakes you need to avoid when ordering promotional products

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Some of the common mistakes you need to avoid when ordering promotional products

Promotional items are nothing new to most of the Americans. Most Americans bear them in their bags, bottles, on their office desktops and even on their backs. Promotional pens, bic pens, personalized t shirts, custom mugs and drawstring backpacks are some of the most widely used promotional items though out America.

Advertising your brand through promotional products is the cheapest and the most affordable way to promote your brand. Every year the promotional industry is growing with the higher demand in these items. According to ASI report in 2011 the overall promotional industry size in the US is $ 18 billion.

Though the biggest advantage of promotional products is to spread your brand visibility the other benefits that come along with it are personal warmth with your customers and employees, maximum exposure to your brand in the market and as people start using these products millions of eyes can look at your brand across geographies. Also this way you can also get some potential business prospects.

Many companies every year try to spend a lot of money and time planning a successful promotional campaign which sometimes goes unnoticed. The reason behind is poor planning or selecting a gift that does not represent your line of business. If your promotional planning is not done properly then it may be disastrous for your brand. It may highlight you in the market with a negative impact.

There are certain common mistakes you need to avoid in order to run a successful campaign.

Eleventh hour order

This will cost actually squeeze your wallet and hit hard. This will also limit your choices.

Moreover, there are last­minute changes that cannot be done flawlessly if there is a time constrains. It may also escalate to irregularities in timely shipment and finally makes you spend more for less value. It is always better to keep some time in your hand (at least three weeks if possible) so that you can stop the unnecessary stress that you have to go through otherwise.

Plan carefully Surprisingly many renowned companies are absolutely blank about their delivery specifications like dates, budget, quantity, or artwork design. Not knowing your campaign details will be catastrophic for your much awaited campaign and as mentioned earlier it will make a hole in your wallet.

You need to plan your campaign with your vendor so that they can understand your requirement and can give you some advice which will be beneficial for you in terms of product selection. Even if your artwork is not ready the vendor will have time to suggest you with some artworks that will have some quality designs.

Choosing cost over quality may cost your brand Some business entities think that since these gifts are free they should be going for minimum cost and often tend to forget that ultimately people will see it a gift from your brand and not from the vendor you hired. Quality is an important parameter that goes above all. The best way to spread your brand is to make your end users the brand ambassadors.

But you can do that only when people trust your product and used them quite often. If the promotional items are of no quality it won’t take much time for them to find place in the recycle bin. One more thing to be noticed is that I am talking about quality product and not expensive one.

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