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Why Pens Are Considered The Kings Of The Promotional Industry? For several decades, pens have ruled as the undisputed kings of the promotional industry. Pens are regularly used as giveaways to celebrate milestones, as a token of appreciation or as a tool to promote brands. Whatever be the occasion, American firms have embraced the use of promotional pens to highlight their brands. What makes these Personalized business pens popular as promotional items? We explore this phenomenon with the following facts: i. High practicality of use: Pens are probably the most frequently used items in a person's life. Whether it's in the home or office, pens are used to jot down important notes or reminders. Most of us carry pens wherever we go because you never know when you will need one! So when you give away promotional pens, you are also laying the foundation for a long-term relationship based on brand recall and loyalty. ii. American consumer behavior regarding pens: Most Americans prefer receiving promotional pens rather than buying one on their own. This is a fact that has been proved through surveys that have been carried out over the years. Look around you – there is a high possibility that the person next to you is using a promotional pen imprinted with a company’s logo. iii. Wide price range: You may be looking for cheap personalized pens to fit in a tight marketing budget. Or you may be looking for expensive pens that can be given to high-profile clients. Whatever be the reason, you will find a variety of pens at the right prices you seek. iv. Attractiveness: There are a lot of eye-catching pens on offer, designed with the sole aim of winning hearts all around. The more attractive a pen is, the more chances there are of them being used by your recipients. v. Distribution: An often forgotten aspect about pens is its ease of distribution. When you buy promotional pens, they come in boxes that are convenient to carry around. You can distribute them with ease at trade shows, conventions and promotional events. Imagine doing the same with mugs and other heavy promotional items!