How Much Do Companies Spend On Corporate Gifts?

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How Much Do Companies Spend On Corporate Gifts? What Are The Best Corporate Gifts?

The perfect way to boost your business is by distributing customized corporate gifts among your cherished clients and employees. The right corporate giveaways will help you build and nourish long-lasting relationships that will be treasured for a long time to come. Recipients of your gifts will feel valued and appreciate your thoughtful gesture.

Most companies are often confused on how much they will have to spend on imprinted corporate gifts. This article will help you make the right decision and put you on the path to promotional excellence.

Gifts for Clients First, you should identify the clients who brought you business recently. Then, you should separate them based on how much revenues they brought in. There is no fixed spending structure that can be used but the following table will help you set aside a budget for corporate giveaways: Nature of Client

Proposed price of customized corporate gifts

Generated business worth $20,000 and more

$200 or more

Generated business Between $15,000 and $19,999

$150 or more

Generated business between $10,000 and $14,999

$100 or more

Generated business below $9,999

$50-$100

The table above is only meant to give you an idea on the average amount spent by business owners for corporate gifts. If, however, you cannot afford gifts based on the pricing mentioned above, then you should opt for useful but unique gifts that fall within your budget.

Gifts for Employees Do you own a small business with 15-20 employees? If the answer is yes, then you will be able to spend more on each employee. If the number of employees is huge, then you should ideally opt for gifts that are cheaper but still have practical value. www.promodirect.com has a wide collection of cheap and useful promotional items that make perfect gifts for employees.

You can also hold competitions at your office and give away promotional products with your branding as prizes.

Reward employees for their hard work and create an office environment based on motivation and excellence.

Choosing the best corporate gifts There is an extensive range of promotional items for business available online. A site like PromoDirect.com alone has more than 1000 corporate giveaways available in its catalogs. A word of caution, though. You have to be careful while choosing an appropriate corporate gift. Ask yourself this question – “Will I use this gift if it is presented to me?” If your answer is yes, then you should go for it.

Promotional items for business can be classified under the following categories: Bags: Laptop bags are widely used in the corporate world. Gifting your cherished clients a customized laptop bag is a great idea because they are highly likely to use it, giving your business enhanced visibility. You can also choose from a wide variety of other bags such as totes, backpacks, duffel bags, briefcases and lunch bags.

Outdoor-based: Golf enthusiasts are a lucky lot! There are a huge number of customized corporate gifts available such as golf balls, tees, putter sets and lots more. And if your client is a camping aficionado, you can gift him promotional products that will give him an unmatched outdoor experience.

Electronics: Whether it is used to store important office data or multimedia files, USB drives will always find use in homes and offices. By giving away these handy electronic items, you are clearing the path for promotional success. iPad/iPod cases, calculators, mouse pads, laser pointers and music accessories are other popular electronic giveaways.

Drinkware: Travel mugs, aluminum/steel bottles or cocktail glasses are widely used across industries as promotional items. Durable and made of high-quality, drinkware imprinted with your company’s brand/logo will definitely be of use to your clients/employees.

Calendars: There is no doubt that calendars rank among the most popular corporate gifts. Since clients keep receiving innumerable calendars, it is important that you opt for one that is unique and reflects your brand’s identity the best. A calendar resting on the client’s table will showcase your brand’s logo effectively.

Apparel: Based on your company's profile and location, you can distribute a wide range of apparel. T-shirts, sweatshirts, caps, jackets, windshirts and sportswear – the list is endless. Your recipients will love receiving trendy apparels as corporate gifts and they will definitely wear them to showcase your brand.

Paperweights: There are several decorative paperweights available that can showcase your brand effectively. Over the years, paperweights have gained a rightful place at office desks.

Health & Personal care: Stress relievers are very commonly used as promotional gifts. Apart from helping recipients fight stress, they also showcase your brand in an effective manner. Other popular promotional items in the healthcare category include hand sanitizers and lotions, lips balms, awareness bracelets, pill boxes, mirrors, pedometers and bandage dispensers.

Stationery: Pens, folders and notebooks are an integral part of any office and make excellent corporate giveaways. You can also get your company logo imprinted on stationary such as notepads, sticky notes, document holders, business card holders and padfolios.

Hope this article helps you make the perfect choice when it comes to choosing corporate gifts! *****

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