8 Simple Yet Effective Tips to Create a Brand Strategy
“People do not buy goods and services. They buy relations, stories, and magic.” – Seth Godin, American author, and entrepreneur A close look at what marketers do will reveal that their focus is on telling brand stories. What drives them is a reliable brand strategy that clearly defines the image an organization wishes to showcase to its target audience. It takes time and resources to come up with the right brand strategy and this is where a lot of businesses falter. An introspection of failed marketing campaigns often reveals a poorly executed brand strategy. What exactly is a brand strategy? A brand strategy is a long-term plan to achieve goals that can result in the identification of your brand by consumers. An example of a brand strategy is the “Think Different” campaign that helped Apple build its brand identity from the inside out. Through the campaign, Apple was able to gain significant loyal customers and widespread brand awareness. Why do you need a brand strategy? It’s not easy to create a compelling, clear, and memorable image in the minds of your target audience. You need a plan and careful execution to create the image of your choice in their minds. Develop a brand strategy if you are keen on showcasing your brand’s story to the world.