New Styles Showcase 2024 - 2025

Page 1


Featuring 22 NEW STYLES for men and ladies, this 64-page style showcase highlights the latest introductions to our comprehensive collection of Apparel, Headwear and Workwear.

SHOWCASE YOUR UNIQUE IDENTITY WITH OUR INDUSTRY LEADING BRANDS

Our leading apparel brands are designed to meet all your corporate and promotional needs. Each brand boasts its own unique character, yet they all share a common trait: they are defined by style, versatility and comfort.

Whether you’re looking to outfit your employees for the workplace, represent your brand at a conference or provide your team with stylish uniforms, our logo-ready collection has you covered.

No matter your industry or corporate identity, you will always find the perfect fit.

Following 25 years of success on the African continent the ALTITUDE range of apparel has been designed with your budget, your fit and your style needs in mind. Whether you are looking for something casual, corporate or for the whole team, this VERSATILE AND EXTENSIVE RANGE offers exceptional value.

Finding and investing in the right WORKWEAR SOLUTION is essential for any industry, not only to provide your staff with dependable everyday gear to get the job done, but to save costs in the long run. ALTITUDE WORKWEAR is designed with a primary focus on SAFETY, DURABILITY AND RELIABILITY

US BASIC is a one-stop-shop for all your FAVOURITE BASICS at GREAT VALUE PRICES

This established brand offers an incredibly versatile collection of clothing and headwear essentials, with a BROAD SPECTRUM OF STYLES AND SIZES shaped to fit men, women and kids of all ages. A wide range of both BRIGHT AND BASIC colours means this range of key essentials offers something for everyone.

BIZ COLLECTION styles are PROFESSIONAL, AFFORDABLE, sized ‘just right’ and, most of all, FUNCTIONAL. A Biz Collection uniform enhances your team’s appearance in the workplace and REFLECTS WHO YOU ARE AS A BUSINESS – expect compliments!

SLAZENGER is a leading, progressive global sports brand with a long and distinguished history. Slazenger’s TRUSTED REPUTATION is upheld throughout its collections of sportswear, leisurewear, bags and accessories that provide A WINNING COMBINATION of style, comfort and functionality. Slazenger ensures through a little bold invention and bright imagination, to provide you with the sort of confidence you can only get from 140 years in the game!

Combining innovative fabrics with urban style, ELEVATE is an energetic ACTIVE-LIFESTYLE BRAND that reflects a passion for DESIGN, INNOVATION and PERSONAL EXPRESSION Founded in 2006, Elevate burst onto the world stage as the 2010 Vancouver Winter Olympics licensee. Since taking that opportunity to showcase its leading design and universal appeal, Elevate has attained A GLOBAL PRESENCE

BLACK KNIGHT INTERNATIONAL licenses only high quality products used personally by GARY PLAYER, therefore the Gary Player brand is synonymous with “QUALITY WITHOUT COMPROMISE”. The Gary Player customer has come to expect consistently high quality and design.

Designed with the FUTURE OF OUR PLANET in mind; discover the OKIYO apparel collection and experience stylish, SUSTAINABLE CLOTHING that looks good and feels great. This collection is committed to MAKING A POSITIVE IMPACT on the environment and is made from ORGANIC COTTON OR RECYCLED MATERIALS.

UNLEASH YOUR CONFIDENCE IN BOLD AND PREMIUM STYLE. This brand combines thoughtful design with inspiration from the world’s greatest cities. Featuring classic styles and refined garments made with premium quality, modern technical fabrics; exuding sophistication and style, while embodying the ideals of superior quality. ALEX VARGA apparel is perfect for anyone looking for clothing that inspires boldness, confidence and self-assurance.

SUSTAINABLE CLOTHING

Taking a stride towards a greener future – our comprehensive range now includes sustainable options crafted from Recycled Polyester and Cotton. These garments are made from reclaimed materials, specifically sourced from pre- or post-consumer and pre- or post- industrial waste, including PET plastic bottles and discarded apparel.

By utilising materials that would otherwise end up in landfills, or incineration, we contribute to environmental sustainability

The production of recycled polyester and cotton involves fewer processing stages, leading to a reduced energy consumption during manufacturing. This results in a significant decrease in carbon emissions compared to the production of virgin polyester and cotton. Choose our recycled garments for a stylish and eco-friendly choice that minimises the environmental impact.

IN-HOUSE BRANDING SOLUTIONS

Branding gives you the opportunity to take a great style and transform it in a way that improves your brand awareness.

Explore our host of in-house branding solutions to create the right look and feel for your brand; from the timeless appeal of Embroidery and classic charm of Screen Printing to vibrant Sublimation Printing. For state-of-the-art, photo-realistic results, opt for Digital Transfer or consider our latest branding method; Silicone Transfer, for a premium upmarket finish.

WHY SHOULD YOU BRAND?

The essence of promotion is to make your mark on customers. Our apparel is designed to enhance your brand and leave a lasting impression.

EMBROIDERY

Embroidery is the art of decorating fabric with designs stitched in strands of thread. Embroidery machines are driven by computers that read digitised Embroidery files created by special software.

SCREEN PRINTING

Screen Printing is the process whereby a logo is transferred onto a garment via a mesh screen. This method provides excellent coverage and is especially good for large and bold logos. Colours are printed one at a time, so accurate registration is essential.

SUBLIMATION PRINTING

A full-colour digital image is printed onto specialised paper using specialised inks. The paper is firmly adhered to the garment surface and when heat is applied to the image on the paper by way of a heat press machine, the ink on the paper is transformed from a solid to gaseous state, infusing with the fibres of the garment.

The greatest threat to our planet is the belief that someone else will save it.
Robert Swan

STATE-OF-THE-ART BRANDING SOLUTIONS

DIGITAL TRANSFER ON CLOTHING

Digital Transfer on Clothing is a process by which a digital image is printed onto specialised transfer paper. The transfer is then applied to the garment using a heat press process. Specialised digital printing machines use liquid ink instead of toner ink to ensure long-lasting flexibility and durability of your logo. This process, using state-of-the-art technology, creates vibrant, photo-realistic results and is the perfect choice for fine detail and full colour logos.

DEBOSSING

A logo is pressed into the surface of a garment using heat and pressure to create a permanent stamped impression. This branding process is both subtle and classy, resulting in a unique tone-on-tone look and is a great choice for waterproof garments.

LASER ETCHING

Using an advanced laser, the dye from the material surface is removed from a garment by way of a Laser Etching technique, creating a modern tone-on-tone look which cannot be replicated by any other process.

As depicted below, the result and clarity of laser may vary depending on the colour, style and material of the garment.

To illustrate the variance, we branded the same logo on 7 different colours of the same garment.

Given the less-than-desirable outcome (as seen on the 3 swatches below) we do not offer Laser Etching on certain garment colours.

A cutting-edge branding method designed to elevate your branded apparel and headwear to new heights!

This branding process moulds liquid silicone to the shape of your logo or emblem to create a 3D, raised and flexible print, that is durable and tactile, making it ideal for corporate uniforms, team kits, headwear and more!

The raised texture of the print produces a premium, upmarket finish.

This branding method is ideal for solid logos, ensuring excellent detailing on emblems and / or badges, while leaving a lasting tactile impression that sets your branded corporate and promotional apparel apart.

Please

ELEVATE YOUR BRAND WITH SILICONE TRANSFER

SCAN THIS QR CODE TO LEARN MORE ABOUT SILICONE TRANSFER AND SEE THE BRANDING PROCESS FROM START TO FINISH.

SILICONE TRANSFER IS AVAILABLE IN THE 16 COLOURS BELOW:
Note: The 16 available colours for Silicone Transfer are the closest possible matches to the Pantone values below, though variations may occur.

IS AVAILABLE IN THE 4 COLOURS SHOWN ON THIS PAGE

GOLF SHIRTS

GOLF SHIRTS

MENS HYDRO GOLF SHIRT

Weight

SLAZ-11405

LADIES HYDRO GOLF SHIRT

Weight

A WAFFLE KNIT GOLF SHIRT FOR CASUAL ELEGANCE

NEW

GS-AL-277-A

GS-AL-277-A & GS-AL-278-A ARE AVAILABLE IN THE 4 COLOURS SHOWN ON THIS PAGE

MENS ABERDEEN GOLF SHIRT

Weight 190g/m2 Fabric 100% polyester • horizontal stripe design • self-fabric collar and cuffs • three button placket

• side slits

BL BU LGY SB

HALF CHEST (CM) STANDARD FIT

S M L XL 2XL 3XL 4XL 5XL

NEW

GS-AL-278-A

LADIES ABERDEEN GOLF SHIRT

Weight 190g/m2 Fabric 100% polyester • horizontal stripe

design • self-fabric collar and cuffs • three button placket

• side slits

BL BU LGY SB

HALF CHEST (CM) STANDARD FIT

ALEX VARGA SILICONE LOGO ON SLEEVE

CORPORATE CORPORATE WEARCORPORATE WEAR

NEW CW-UB-185-A

LADIES LONG SLEEVE

CANDICE BLOUSE

Weight 130g/m2 Fabric 100% polyester

• mandarin collar with ties • pleated front and back panel design • three button placket

• longer back length

ALEX VARGA SILICONE LOGO ON SLEEVE

FLEECE HOODED SWEATERS & TRACKSUITS

FLEECE HOODED SWEATERS & TRACKSUITS

INCREDIBLY SOFT AND SNUGGLY POLAR FLEECE SWEATER

NEW

HO-UB-19-A

MENS DAWSON HOODED SWEATER

Weight 260g/m2 Fabric 100% polyester • polar fleece • front self-fabric kangaroo pocket • two-piece hood with matching drawstring • matching self-fabric sleeve cuff and hem

NEW

HO-UB-20-A

LADIES DAWSON HOODED SWEATER

Weight 260g/m2 Fabric 100% polyester • polar fleece • front self-fabric kangaroo pocket • two-piece hood with matching drawstring • matching self-fabric sleeve cuff and hem

JACKETS JACKETS

NEW

JC-AL-136-A

MENS ECLIPSE JACKET

Fabric

NEW

JC-AL-137-A

LADIES ECLIPSE JACKET

Fabric

MENS STRATUS JACKET
LADIES STRATUS JACKET
HIDDEN POCKET

JC-UB-130-A & JC-UB-131-A

NEW

JC-UB-130-A

MENS MAVERICK JACKET

Fabric 100% polyester • sealed full zip • sealed zip pockets

• detachable hood with press studs and drawcord • inner pocket

• water repellant • wind resistant

BL GY N HALF CHEST (CM) STANDARD FIT

NEW

JC-UB-131-A

LADIES MAVERICK JACKET

Fabric 100% polyester • sealed full zip • sealed zip pockets

• detachable hood with press studs and drawcord • inner pocket

• water repellant • wind resistant

BL GY N

HALF CHEST (CM) STANDARD FIT

S

HEADWEAR HEADWEAR

SLEEK STYLE, SEAMLESS COMFORT

NEW HS-AV-60-C

VARGA MALTA SEAMLESS

FITTED

RAINWEAR RAINWEAR

HURRICANE RUBBERISED POLYESTER/PVC RAINSUIT

Weight

TORNADO HI-VIZ REFLECTIVE RUBBERISED POLYESTER/PVC RAINSUIT

Weight

SAFETY RELIABILITY

No matter the industry, whether you’re in Construction, Manufacturing or Hospitality - Altitude Workwear has been designed with a primary focus on safety.

Technological advancements in the manufacturing process, have allowed us to select the right technical fabrics for all our garments – ensuring improved functionality, performance and durability. DURABILITY

Finding and investing in the right Workwear solution is essential for any industry, not only to provide your staff with dependable everyday gear to get the job done, but to save costs in the long run. Altitude Workwear has been designed with reliability in mind.

DISCLAIMERS & INFORMATION

Colours of actual products may vary slightly from the printed colours shown. Please request a sample for accurate colour-checking purposes. All product sizes have been indicated in centimetres. Sizes may vary slightly from those provided.

Product images may vary slightly from actual products due to inherent limitations in photography, film separation and printing. We have endeavoured to ensure that the details provided in the catalogue are accurate, however, due to the volume of information, mistakes might have crept in. Should you have questions or uncertainties regarding information or products in the catalogue, please liaise with your Account Manager or view a sample for confirmation prior to placing your order. We cannot be held responsible for any mistakes made or costs incurred based on incorrect information displayed in this catalogue.

and

LEADING APPAREL BRANDS

Turn static files into dynamic content formats.

Create a flipbook
Issuu converts static files into: digital portfolios, online yearbooks, online catalogs, digital photo albums and more. Sign up and create your flipbook.
New Styles Showcase 2024 - 2025 by promoafrica - Issuu