ThefirstMatteltoysinmaterialsfromrenewable sourcesareontheway

The well-known company Mattel will use Sabic’s Trucircle plastic materials, obtained from renewable resources, to produce some of its new toys. The first Mattel toy products to enter the market in 2022 using certified renewable Sabic PP polymers will be from Mega and Matchbox series, with more to follow. Heading the initiative will be Mega Bloks Green Town, the first-ever toy line available at mass retail to be certified CarbonNeutral. These new construction playsets, including the Grow & Protect Farm and the Build & Learn Eco House, embrace the sustainable material choice and help teach kids green behaviours. From the Matchbox brand, all Action Driver playsets and the Matchbox Recycling Trucks contain Sabic materials, which supports the brand’s Driving Toward a Better Future initiative, to make all Matchbox die-cast cars, playsets and packaging with 100% recycled, recyclable or bio-based plastic materials by 2030, in line with Mattel’s corporate goal. Mattel is the first company in the toys market to work with Sabic in a mass balance approach designed to return secondgeneration renewable feedstock into high-quality new plastic applications. The partnership directly supports Mattel’s goal to achieve 100% recycled, recyclable or bio-based plastic materials in its products and packaging by 2030, and is an important step forward in their transition towards a circular economy. “The collaboration with Mattel is an important step in providing our customers with materials that can help lower their carbon footprint across a wide range of consumer markets, and Mattel serves as a pioneer in the toy industry. Our materials from renewable sources facilitate the change-over from existing fossil-based applications without compromise on purity and quality”, said Lada Kurelec, general manager for PP & E4P Business, Sabic. “As global leaders in the toy sector, we strive to develop innovative products that are better for our planet by integrating sustainable materials and principles of product stewardship and circular design. Aligned with our strategy, this new partnership with Sabic will allow us to be first to market with products made from ISCC certified renewable feedstock that has a lower carbon footprint but the same quality and safety as products made with traditional virgin plastics”, added Pamela Gill-Alabaster, head of Global Sustainability at Mattel. www.sabic.com

Matchbox Series toys by Mattel, Earth Day Group, Lifestyle