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Information Systems for Managers 1. Customers show interest towards a specific brand, depending on the experience offered by the brand. However, sometimes, the brands fail to meet the customer expectations. Thus, most companies have made improving customer experience their top priority. They are currently relying on using data to understand their customers. It is imperative for brands to rapidly translate their customer insights into actions, lest they lose the business opportunity. How are retailers capitalizing on user’s data and using data analytics to improve their retail experience in store? 2. The healthcare industry is the furthest along in cloud adoption, compared to the financial services industry and the energy and utilities industry. You are invited by a private hospital to advise them on deployment of cloud. The hospital is very keen to reduce total cost of ownership, increase scalability and provide better collaboration to all the stakeholders. From that perspective, it is evaluating the use of cloud and the right choice for the deployment model. You are required to