Project Paper

A NOTE FROM OUR DIRECTOR

“To give brands an emerging voice. ”

With this simple idea, Project Hutton was born 5 years ago this month. After working more than 10 years in PR, I continually became frustrated at the inaccessibility of the service. This was further fuelled when I launched my own product business, Monte, with my husband Will and saw first-hand how integral PR was to our initial success. PR was a necessity, but often for smaller brands, a luxury.

Subsequently, Project Hutton was created with a focus on an affordable and nimble model. We decided to travel light, and move fast.

It didn’t go the way we expected.

The young brands we’d decided to focus on did find resonance with our model, but then unexpectedly the larger brands came too - all yearning for personal attention, flexibility and a hands-on approach. Something they might not have seen in larger firms. Many of our larger clients (with ongoing media moments) settled in and stayed with us for the long haul.

“So, here we are. 5 years on. We’re still giving brands a voice - not only across press, but through events, talent, social and content, as we have continued to grow. ”

It’s the people along the way that have continued to fuel the passion. The staff, the clients, the media, the talent. Working day in day out with people I admire and learn from.

Words will not justify my gratitude and appreciation for the women I have had the privilege of working alongside each day, all of whom have contributed enormously in their own unique way - from launching talent arms, taking on large-scale events to smashing media campaigns. An enormous thank you to our current crewHannah, our exceptional media maven, India, our tenacious talent manager, Sarah, our copy queen and Elsa, our content guru. And to our past and treasured PH’ers - Ailish, Mads and Gen. I’m so proud of the culture that has been cultivated over the years; an inclusive, supportive, relaxed but driven environment.

Thank you to our incredible clients — high quality, sustainable, Australian-owned, and of which the majority are female-founded - all smashing it in their respective industries. Thank you for supporting PH and trusting us to tell your stories. This also extends to our inspiring talent who continue to break boundaries every day.

Thank you Will for not only being an enormous personal support, but integral to the success of the business. Mainly behind the scenes (other than starring in the odd Monte shoot!) Will is constantly offering invaluable advice — always clear, rational, fair and level-headed. He’s unwavering in his support, love and belief in the business. Thank you to our amazing family. Mum taking daily calls and hosting staff retreats, Dad for invaluable financial advice, Sis for being the logical sounding board and Chaz for design advice and always an honest opinion.

I want to take a moment to acknowledge my beautiful grandfather Paps — a wildly successful businessman in his day who has instilled important life values - fairness, drive and modesty.

To Florence and Jack, I hope one day you will read this paper and can see what really went on ‘at the office’. Thank you for being such beautiful children and enriching our lives every day.

So, Happy Birthday old girl! It’s been a bloody fabulous ride and I’m so excited to see where we go next.

Project Hutton was born in Lib’s Bondi livingroom in 2019. Keeping it local iconic Bondi café, Porch & Parlour was the first brand to sign on. Soon after, Melbourne fashion labels, Best Jumpers and Friends with Frank were secured as clients. In September of 2019 Project Hutton migrated to Melbourne, opened their first shared office in Collinwood and hired a first part-timer, Gen. The client pool continued to grow with the addition of Naughty Booch, Homegrown Kids, Pandora, Fox Fit and their biggest client to date, Rodd & Gunn.

In 2020, the magic continued with the addition of Sheet Society who the agency went on to work with for three years. 2020 saw a pandemic and projects for Maeva, Good Times Pilates and Cotton On.

In January 2021, the business moved into their own Collingwood office and created photography and events space, Smith Street Studio. With a growing clientele, they welcomed their first full time hire, Mads to the team. In Feb 2021, the agency got a refresh with a complete overhaul on branding, thank you to Shauna Sieger. Soon after, work began with two long-term and very treasured clients, TOM Organic and Daily Blooms.

In 2022, the highly creative and courageous Ailish joined the team and soonafter launched a talent management arm, People. Within three months, five talent were secured: Bobby Clark, Lauren Trend, Rosheen Kaul, Sage Mellet and Teejae. 2022 also saw memorable projects with Nimble Activewear, Lé Buns, Breville, The Sorrento Writers Festival, Curatif and Bonny. The year finished with a bang securing E Nolan, Poodle, Rocco’s and a project with PUMA in collaboration with Bursty.

2023 couldn’t have started better with the addition of wordsmith and wonderful human being Hannah to the team. Events were back with very memorable ones from TOM Organic, Breville and WINK Optom. With growing projects and retained clients, India joined the team as they bid a teary farewell to London-bound Ailish. Other highly memorable projects included Darl’ Skincare, Lagoon Dining, The Fix, Rollie Nation and Sans Beast. The talent arm grew with the addition of powerhouse content creators Elsa Mullins and Charlie Rosenberg.

2024 started in full force with the addition of Jordi Zeevi and Lucinda McCarrity to the talent crew. Set to be their biggest year yet the agency welcomed two part timers, Sarah and Elsa and new clients, Lumen People and Sopra. The agency is thrilled to launch a content arm this year and continue to build their portfolio across talent, events, content and press, all while celebrating the big 5 year anniversary!

Now and Then: 5 Years of Project Hutton

Much like our boutique PR agency, Tailor Emily Nolan of her eponymous womenswear label E Nolan believes in investing in classics that bring you return on investment. Read on to discover the designer’s tips on dressing sustainably.

Quality Over Quantity with E Nolan

What do you think is the key to creating a wardrobe that will go the distance?

Quality over quantity and investing in garments you really love that can be worn across dress codes. It requires asking yourself what you actually need out of your garments.

“It requires asking yourself what you actually need out of your garments... I find garments that I am emotionally invested in will always be on rotation.”

Curating a wardrobe that will do the work for you can take some time initially, but the hours saved in the morning is worth it. We spend all our time either in bed or in our clothes and so it pays to invest in both. I find garments that I am emotionally invested in will always be on rotation.

Do you believe there is a sustainable way to engage with trends?

There feels like a strong difference between trends and clickbait. Trends like leopard print, 80’s shoulder pads, 90’s slip dresses, normcore basics and dad sneakers will always circle back.

I think it depends on the brand or house that is making the garments. There’s a difference between a designer that is inspired by the past with fabrication, fit and outfit/ styling assembly and a fast fashion brand ripping the designer off and mass producing it.

I think it is about finding a cut that you like and what works for your personal style. Much like getting a tattoo - I have it drawn up and then stuck on my mirror for a period of time, if I still want it then I proceed. Same with window shopping and or adding to cart and waiting to see if it is still paying rent in your thoughts.

How do you determine a high quality basic from one that won’t last very long?

What are your tips on caring for clothing when focusing on the longevity of a piece?

It is easy to trust a price point as guidance for quality, however this is sadly not often the case. I don’t bleach my whites, I spot clean with vinegar and baking soda. I can’t wear polyester or poly blends because I sweat a lot and natural fibres are much more rewarding to wear. My main tip for longevity is don’t over-wash your clothes. If it’s not soiled you can air it out or steam it to give it a little bit of extra life for a few more days. I only dry clean like once or twice a year and i’m a fucking grub. Exit Sticks and wool/cashmere save my day from coffee and food stains. Exit sticks are also excellent for period and oil stains.

What are your year-round, go-to wardrobe staples?

Trousers. I always come back to my charcoal grey E Nolan Heidi trousers I made in 2019. They are wool and I wear them about 3-4 times a week. Wool is key as it is a fibre that insulates so well so wool works through all seasons in Melbourne.

Jackets that can work as a suit or thrown on with denim for the pub.

I love my vintage NASCAR t-shirt, it is falling apart and it so thin now but I find it really dresses down my tailored trousers.

My E Nolan Cotton vest. I have big boobies so I hate wearing singlets. The cotton vest feels dressier than a tshirt and less formal than a shirt.

Everyday flat shoe. I am on my feet all day so I need something that works. L’eclisse make the most comfortable flats, I opt for a pointed toe to cut through my wider leg trouser choice.

What do you look for when purchasing these staples?

Materiality is important for me. Wools, cottons, silks. Working alongside the world’s best fabric mills is such a privilege. I have learnt to love and trust in these materials. Even when I’m second hand shopping, I always check the tag to see what it is made of.

Always think about time spent in garments and cost per wear. How many different ways can I wear this? Can I wear it to work, out for dinner, running errands or comfortably on the couch? My colour palette is rife with jewel tones, midnight navy, dark green, aubergine and dark purple. I wear these colours with black, white and cream. If I’m adding colours to this, it is usually in a shoe or lipstick.

How does your business model reflect values of slow fashion?

Made-to-Measure: E Nolan made-to-measure garments are staple pieces to your wardrobe that you will not depart from. As made-to-measure garments are individually pattern made, I know the yield of fabric I will need to make the garment so as to not over-order cloth or end up with waste. We also encourage alterations and repairs on our E Nolan garments, which ensures that clients feel comfortable investing in pieces that will take them the distance.

Ready-to-Wear: Our RTW collection is made in Brunswick East in small runs. This is a very informative avenue for us as we can make small runs with sizing data from each drop of styles.

Home Sweet Home

AN INTERVIEW WITH ELSA MULLINS ON EXPRESSING YOURSELF THROUGH YOUR HOME

If you could describe your home in three words what would they be? I’d say: vibrant, cosy, and cute!

What makes a home? For me, a home has to feel lived-in. I love to have little personal artefacts and trinkets lying around that may not be aesthetically pleasing, but remind me of my friends and the people I love. I recently covered my fridge in my collection of polaroid photos from the last few years, and while it doesn’t look too chic or polished it definitely makes my space feel like a home.

How do you reflect your personal style at home? The main way I reflect my personal style at home is through colour. I love to inject brightness with an eclectic mix of pinks and blues, which definitely mirrors my vibrant wardrobe.

Favourite piece in your home? Definitely my Betsy armchair from Fenton and Fenton. I always joke with my friends that it’s only for admiring, not sitting. I plan on passing it down as a family heirloom one day!

An Interview with Elsa Mullins

Around Town

(01 — 02)

TOM ORGANIC

An evening exploring the wonders of period-care and menstrual health to celebrate the wonderful work of TOM Organic and Laura Henshaw. Guests explored product in an interactive, lab-style setting followed by a curated dinner by Rosheen Kaul where open conversation flowed.

(02—03) WINK

A SPEC-tacular evening hard launching Wink Optom’s month-long pop-up at the Collingwood yards. Bringing a new perspective to prescription eyewear, guests braved the cold and joined us to celebrate our favourite optometrists’ north-side stint.

(05—06)

DARL

Celebrating the launch of beauty disrupter Darl’ at the ever-so-chic Poodle Bar & Bistro. Melbourne’s most in demand tastemakers came together to learn about the minimal, Aussiemade, science-backed and environmentally bottled 3 step skincare range.

(07) BREVILLE

Hosted in the beating heart of Naarm’s thriving coffee scene at our very own Smith Street Studio, over 30 coffeeobsessed guests were taken through a bespoke coffee tasting led by industry pros, followed by a hands-on go at Breville’s brand new coffee machine, The Barista Touch Impress.

(01)

(02)

(03)

Pictured: PH Talent Teejae Mai on the decks

Pictured: Kelly Thompson, Julia Busuttil Nishimura and Jo Twaddell

Pictured: Ruchi Page

Pictured: Bailey Jones

Pictured: Aurelia St Clair and Tamara Natt

Pictured: Ginger and Carmen

Pictured: DARL’ Skincare Launch

In Conversation with Hayley Peppin

AN INTERVIEW WITH HARPER BAZAAR’S DIGITAL CONTENT MANAGER

BAZAAR Australia’s Digital Content Manager, Hayley Peppin knows a thing or two about spotting brand moments that stick, the constant ebb and flow of a rapidly changing digital space, and of course, the trend predictions we should be keeping our eyes peeled for in 2024. In this Q and A with Project Paper, Hayley gives a deeply insightful peek into her career highlights, and how PR helps to keep her finger on the ever-beating pulse of fashion and lifestyle media.

Tell us about your role at Harper’s BAZAAR.

As BAZAAR Australia’s Digital Content Manager, I manage the publication’s online content and attend events as a representative of the digital team. On a general day-to-day level, this looks like logging on at 7.30am at home and scouring relevant international and local publications, as well as Google Trends, to determine the most newsworthy and brand-appropriate stories for the day and week ahead. I’ll write the list up on our “Monday” board (our organisational workspace/tracker) and then commission my lovely writers accordingly, before jumping onto any “breaking” news before the team logs on at 8.30am. I usually head into the office around 10am, obligatory coffee in hand, ready to edit some of BAZAAR’s first stories of the day. The remainder of the working day sees me continue the edit chain, write, complete admin — including emails and considering freelance pitches — or engage in editorial or social meetings with the online and print team, as well as catch up with PR. In the evenings, you might see me loitering near the snack bar at an event.

What inspired you to work in digital media?

HP

To be completely honest, it wasn’t my first choice!

While I always loved writing, I actually began my career in broadcast journalism, thinking I wanted to be a metro television reporter for the 6pm news. After graduating with a Journalism degree at RMIT University in Melbourne, I worked as a television reporter for WIN News (Channel Nine’s regional broadcaster) in the Gippsland region in Victoria, covering daily crime, politics, health and human interest stories. Following almost two years of regional news, I moved over to London where I was told I’d likely never get a job in broadcasting “with the Aussie accent!” so, I pivoted and began applying for print and online media jobs. About a month or so after settling in London, I landed a coveted Entertainment reporter role at global digital publication, Insider.

It was through this incredible experience with my nurturing Insider team that I developed a passion for online media — particularly, fashion, lifestyle and culture-writing — learnt the basics of SEO (Search Engine Optimisation) to captivate readers and ultimately, harnessed my “voice.” About a year after the pandemic hit, I returned home to Melbourne and began freelancing for American publications, waiting for my next big career gig. When news broke of BAZAAR Australia’s return in September 2021, as a long-time fashion mag girlie (the kind who would spend $15 on an international magazine at the airport), I jumped at the opportunity to pitch a piece, sending a pitch on my mental health journey in lockdown London via LinkedIn, and the rest is history! I began as a full-time contributor, before being offered the Digital Content Manager in April 2023.

Online media is so dynamic, accessible and ever-changing — from immersive articles to video content.

“While I still enjoy broadcast news, I couldn’t imagine working in any other medium now!”

The format also lends itself to more remote working and travel opportunities, hence that dreamy digital nomad life — which many digi writers have made work! On a more personal level, I also feel as a writer I have the ability to provide more justice to a story or talent with less pressure on length, whereas television has strict time lengths to make up the program slot.

What changes to the media industry have you noticed in the time you’ve worked in digital media?

Certainly, a shift to SEO-optimised stories, AKA. topics of interest (let’s say Taylor Swift’s Eras Tour, in this instance), laid out in a digestible format featuring subheadings — usually derived from “related questions” on Google — with corresponding answers. Video content, either from TikTok or Instagram Reels, is huge too in our time-poor world — to help capture events or break down trends or cultural topics. There’s also now a pull towards lifting the lid, so to speak, on what happens behind-the-scenes at publications, be it; via low-fi BTS content at shoots; or getting to know the people running the publication or agency. Developing a relationship with the public via social media and op-eds, not only helps capture — and engage — an audience these days, but makes the publication and individual’s stories more compelling with a personal connection and established authoritative voice.

Do you have a career highlight from your time at Harper’s BAZAAR?

There’s been plenty of highlights to date! While I can’t pinpoint just one, a personal favourite includes working on two Australian Fashion Week’s with my wonderful BAZAAR digi team. While the busiest and most exhausting time of the year, it’s always exciting observing and celebrating our thriving local industry, with the most influential and diverse people in fashion presenting their designs or inspiring on the street. Even with just a few winks of sleep per night, the vivacious designs — and free coffee! — provide instant energy and satisfaction.

I’ve also loved some of the amazing travel opportunities and famils I’ve been lucky enough to experience like going to New Zealand and Hamilton Island, but most importantly — the writing opportunities remind me why I do what I do. Whether it be penning an ode to ‘70s fashion or interviewing idols such as Troye Sivan, reinforces working in mags is a passion, not just a job for me.

How does working with PR agencies help with developing content and stories for the publication?

It’s definitely an awareness thing. I’ve discovered some of the coolest underrepresented brands, venues and talent, which I may not have stumbled upon if PR hadn’t pitched them in the first place! If brand-appropriate with clickdriving potential; I’ll then consider coverage depending on the topic e.g. an in-person or email interview, a famil opportunity, editorial inclusion in an existing round-up, a straightforward news write-up or offering commentary to a relevant topic I’m exploring. PR usually complete and forward initial research and visual assets to help contextualise the piece — speeding up the process for us time-poor writers. Of course, personal fact-checking is important in ensuring client legitimacy though.

It really is a symbiotic relationship, where PR can enhance their clients’ profile via editorial features, which generates content for us to help service our readers.

What makes a good PR pitch?

HP

Research, research, research! One of the biggest reasons why I sometimes don’t respond to PR pitches or feel less inclined to pursue a story is if the agency fails to look into the publication and individual’s background. While it may sound like commonsense, if I had a dollar for every time I’ve received an email addressed to the wrong name or publication — I’d be rich. Moving beyond that, also keeping abreast of the publication’s content is super important. Consider whether the product or talent is suited to the website’s values or is audience-aligned. Who is their audience? Look into it. In any event, if agencies aren’t sure whether their pitch is right, make a personal case for it and if there’s more pros than cons — email fire away, providing clear reason to the publication why it could work. Of course, always ensure the pitch is newsworthy — so stay across news and trends; keep the writing short, sharp and shiny; in a conversational yet elevated tone; and captivate the journo early on and conclude with a bang and call-to-action!

“You’d be surprised at how much easier those pitches are accepted when you get to know the writer behind them.”

And whenever you can, try to organise in-person catch-ups with journalists to establish a personal relationship — you’d be surprised at how much easier those pitches are accepted when you get to know the writer behind them, in a no-strings attached way — and that way, you have their full attention for some time. Scope out their projects and stories and try to find alignment with your current client list.

What brand moments have stuck out to you within the last year?

Actually, one of Project Hutton’s! I loved interviewing and getting to know Emily Nolan of E Nolan, a Melbourne-based made-to-measure unisex tailor, during the 2023 Melbourne Fashion Festival. Perfectly timed, it was a great period to engage fashion publications during Melbourne’s biggest celebration of style by spotlighting a-then under-the-radar local talent. Being able to sit down and have a casual coffee with the Project Hutton team and Emily in her atelier; made the experience more personal and organic — rather than a regimented interview slot time. I got a feel for what she does, empowering some of the most marginalised individuals with beautiful bespoke suiting, in a comfortable setting.

I also really enjoyed visiting the Ole Lynggaard Copenhagen store recently, where I met the founder’s lovely granddaughter Katrine, whom modelled some of the new designs and opened up about her experience with the family business. I was also pleasantly surprised to receive a buttery croissant with condiments to enjoy while previewing the collections. Apparently, the Ole Lynggaard team checked out my Instagram beforehand, discovering I’m a “croissant enthusiast” — it’s noted on my bio — and thought to treat me! I thought that was very sweet (no pun intended) and sentimental. It’s the little things!

What are your fashion trend predictions for 2024?

Cowboycore, definitely. After Beyoncé and Lana Del Rey announced their respective surprising country albums — and with Swiftie pandemonium only increasing — no doubt fashion will reflect the current zeitgeist with wide-brimmed cowboy hats, boots, flannelettes and denim — fused with high fashion, unique silhouettes or different eras. For me, I’ll happily lean into the retro western looks; digging out my teenage-bought brown suede fringed jacket, as well as my cowboy boots purchased in Amsterdam during early adult travels, mixed with leather mini skirts, cardigans and long prairie-like dresses or ‘60s shift minis.

I’m also very excited for everyday sparkle — with more embracing Studio 54 sequins without looking as if they’re off to a costume party or attending a New Year’s celebration. Taking cues from the spring/summer 24 catwalks of Milan, Copenhagen and Paris, we can expect to style our shimmers in a high-low way; with denim, T-shirts, trainers and leather jackets toning down the OTT nature of sequins.

Meet the Team

Lib Hutton, Director

Highlight project?

I can’t go past Breville’s ‘Feels Like Home’ campaign. It was so much fun working with some of the best and unique talent in the country in collaboration with Buffet Digital. Breville’s beanz.com launch at Smith Street Studio was also incredibly memorable (and sh*t loads of fun!)

Lunch order?

Falco chicken pie. Elite!

Three words to describe PH? Dynamic, no-nonsense, entertaining

Hannah Cohen, Account Manager

Highlight project?

Lagoon Dining! Absolutely loved bringing these guys into the spotlight after flying under the radar with a premium offering that everyone simply had to know about.

Lunch order?

To Be Frank veggie toastie. Spicy, cheesy, YUM.

Three words to describe PH? Nurturing, hilarious, chic.

at Project Hutton

Highlight project?

It has to be launching Darl’ into the competitive world of skin and beauty, kicking off with a smash-hit event at Poodle. Not to mention I’m finally able to settle on a skincare routine!

Lunch order? Forever a Vegemite Scroll from Coles. Sorry, not sorry.

Three words to describe PH? Fun, fast-paced and fulfilling.

Highlight project?

Working with Lib on the development and launch of Project Hutton’s content arm. Watch this space!

Lunch order? Stefanino Panino.

Three words to describe PH? Considered, refined and fun!

Highlight project?

Working with the team at Poodle and Rocco’s. It’s been such a dream to work on these two iconic restaurants.

Lunch order? Falco bakery chicken sandwich.

Three words to describe PH? Playful, bold and switched-on.

India McDonald, Talent Manager & Account Executive

Elsa Mullins, Content Manager

Sarah Wilkes, Account Coordinator

Famous for its meatball sub and Spaghetti Ajo Ojo, old-world inspired trattoria, Rocco’s Bologna Discotecca’s menu offers a hearty selection of Italian favourites. An absolute must-try on the menu that has us drooling everytime we’re craving a sweet treat is their in-house soft-serve. With an unforgettable rotation of flavours and the perfect melt-in-yourmouth consistency, this humble dessert has landed a spot as one of our favourite dishes in Melbourne.

Aqua Mode’s Bag

Aqua Mode’s range of crochet handbags and clutches are the ultimate it-girl summer accessory. 70’s inspired and spacious, this throw-on-and-go pop to any outfit is at the top of our wishlists. With each handmade piece made from 100% organic dyed cotton yarn, Aqua Mode is serving up timeless bags that are sure to last.

Eat, Wear, Binge & Buy

CASTORINA + Co

Located in the heart of Fitzroy, showroom Castorina + Co showcases a beautiful collection of vintage furniture and contemporary art. Expect iconic mid-century Italian furniture and homewares by renowned furniture designers like Ettore Sottass, Vico Magistretti, Alessandro Becchi to name a few.

After Work Drinks

Join journalists Grace O’Neill and Isabelle Truman for your weekly dose of fashion, celeb and pop culture news. You’ll instantly feel connected, understood and be totally amused. These girlies recently hit the stage in Sydney, so keep an eye out for tickets to their next live show. A must.

SCOTCH EGGS

8 fresh Eggs

450g raw Prawn Meat

50g Black Sesame

50g White Wesame

10g Ginger, grated

5g Lemon zest

5g chopped Dill

4g Black Pepper

10g Salt

Plain Flour, for dusting

330 Panko

1.5L Vegetable oil

30g Caviar or Fish Roe

20g Chives

Poke a small hole in 6 eggs before placing them in a pan of cold water and bring to the boil. Boil for 3 to 4 minutes, then transfer to a bowl of cold water. Once cooled, carefully peel them.

Combine prawn meat, black and white sesame, grated ginger, lemon zest, dill, salt and pepper in a food processor and blend until the mixture is smooth and combined. Divide the mixture into 6 equal parts (approximately 75g each)

Line up three shallow bowls; place the flour in the first, beat the remaining eggs in the second, and tip the Panko crumbs into the third.

Start by flouring your hands, then in the palm of one hand, flatten one of the prawn balls into an oval-shaped pattie.

Roll a peeled egg in flour, then pop it in the middle of the patty. Gently shape the prawn mix evenly around the egg, moulding it with your hands until a sealed, perfectly round ball.

Roll the prawn wrapped egg in flour, dunk it in the egg, allowing any excess to drip off, then roll in the panko crumbs until well coated. Repeat with the remaining ingredients, then chill for at least 60 minutes.

the oil in a deep pan or deep fat fryer to about 160ºC. If you have a cooking thermometer it’s a good idea to use it. Otherwise, test if the oil is hot enough by adding a piece of raw potato and leaving it for about 1 minute – if it sizzles and browns, it’s ready.

Carefully lower the eggs into the pan and cook for 4 minutes, or until golden, turning them every so often and then finish them in the oven for another 4 minutes. Remove with a slotted spoon and drain on kitchen paper.

Slice in half and garnish with chopped chine and fish roe of your choosing.

BY POODLE BAR & BISTRO

Thank you to all the brands we’ve had the pleasure of working with over the last 5 years — Lagoon Dining, Sheet Society, PUMA, Porch & Parlour, Best Jumpers, Lumen People, Sopra, TOM Organic, Poodle Bar & Bistro, Rocco’s Bologna, Breville, Sorrento Writers Festival, Good Times Pilates, Rollie Nation, Cotton On, Best Jumpers, E Nolan, Nimble Activewear, Pier Farm, Terry, Sans Beast, DARL’ Skincare, The Fix, Daily Blooms, Homegrown Kids, Naughty Booch, Friends With Frank, WINK Optom, Maeva Sleep, Rodd & Gunn, Bonny, Pandora, Curatif, Monte, Piccolina Gelateria, Baina, Bumble, Lé Buns and LaManna & Sons.