2023 Fundraising Toolkit

2023

Contents Chapter 1

How to Fundraise . . . . . . . . . . . . . . . . . . . . . . . . 4

Chapter 2 INTRODUCTION

Set a Fundraising Goal . . . . . . . . . . . . . . . . . . 12

Chapter 3

Tell Your Story . . . . . . . . . . . . . . . . . . . . . . . . . 16

Chapter 4

Make Fundraising Fun . . . . . . . . . . . . . . . . . . . 22

Chapter 5

Spread the WorD . . . . . . . . . . . . . . . . . . . . . . . . 28

Chapter 6

Gratitude . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 38

If you have questions regarding the Toolkit, please email info@project351.org.

ii

welcome I’d like to share a favorite fable. Like the “Starfish” story, “Stone Soup” provides guidance and inspiration for our service:

Some travelers come to a village with an empty cooking pot as their sole possession. Famished from their long journey, they ask each villager they encounter: “might you kindly have some extra food to share?” The villagers shook their heads and hurried along their way.

As they were optimists, the travelers went to the village well, placed a large stone in the bottom of their pot, filled it with water, and placed it over a cooking fire in the village square. A villager happened by and was filled with curiosity. They asked, “what are you making in such a large pot?” The travelers replied, “Stone Soup! It’s warm and tasty and wonderful, and we would be delighted to share it

The villager, anticipating a share of the delicious soup, eagerly offered a few carrots and joined the travelers around the fire. Soon, another villager inquired about the steaming pot, and—once again—the travelers extended a warm welcome and a bowl of their soup “as soon as it reaches its full potential!”. The villager replied, “I could offer a few potatoes from my garden!”

INTRODUCTION

with you. But, it needs just a bit of spice to improve the flavor.”

More and more villagers joined, each adding from their own small bounty —a cup of beans, a handful of peas, slices of sausage. The steam grew more fragrant, and the circle of villagers expanded ever larger.

A beautiful sunset signaled the start of the village meal—a delicious and nourishing pot of soup (with stone removed!) enjoyed by travelers and villagers alike!

Stone Soup is a testament to the power of generosity and a reminder that everyone has strength to share in support of the common good. It teaches us that small acts of kindness can lead to great abundance. And, the beauty of community is found in the generous hearts of our neighbors.

We’re so proud of the leadership you are taking through your fundraising efforts. The skills and knowledge you develop will be used throughout this year of bridge building and change making—and beyond!

With admiration and gratitude, Carolyn

PROJECT 351: FUNDRAISING TOOLKIT

1

NONPROFITS: THE BASICS A nonprofit is an organization dedicated to a specific mission that advances our society forward. It serves the public by offering goods, services, or a combination of the two.

How is a nonprofit different from a business?

The main difference between a business and a nonprofit organization is their primary

INTRODUCTION

goal. Although businesses often have a mission to guide their work, their primary goal is to offer goods, services, and products that generate revenue. As contrast, a nonprofit organization’s objective is to make a positive impact.

How do nonprofits function if they can’t make money?

Nonprofits are funded by people, foundations, and businesses that share the organization’s values and vision. This funding comes in the form of grants and donations.

Nonprofits also benefit from grassroots efforts, which generate numerous small donations to create collective impact. At nonprofits, every dollar matters and is valued!

2

A Case Study: Project 351 Project 351 is a nonprofit organization!

Our mission is to build a movement of youth-led service that transforms communities, elevates kindness, and advances opportunity by investing in the unlimited capabilities of service leaders like you.

Each year, the Project 351 team works to engage financial support from foundations, corporations, and individuals. We are grateful to those who invest in our mission and make the Ambassador Journey possible.

We take special pride in the support we receive from Project 351 Alumni. Each year, they lead a 35ONE fundraising campaign to “pay it forward,” raising resources to support the new Class of Ambassadors.

INTRODUCTION

Tax Documentation: What and Why Team members leading fundraising efforts may be asked by a potential donor for a “tax exempt letter” or “tax documentation”. So... what are they referring to? Great question!

Trust is the foundation of a nonprofit’s relationship with its supporters.

When people donate, they want to make sure their investment will be used as promised. A tax exempt letter—also known as “tax documentation” or a “501(c)3 letter” —is communication from the Internal Revenue Service (IRS) that confirms an organization’s nonprofit status. Additionally, donations to nonprofit organizations often provide a tax benefit for the supporting business or individual. So, they will request this document to verify their donation.

You can find the tax exempt letter for Project 351 at the end of this Toolkit.

Throughout the year, we will also share tax exempt letters for the nonprofits we support through our service projects. You can print or email these PDFs to businesses and individuals as requested.

PROJECT 351: FUNDRAISING TOOLKIT

3

HOW TO FUNDRAISE

1

4

PROJECT 351: FUNDRAISING TOOLKIT

Chapter

1

Leadership Goals

HOW TO FUNDRAISE

HOW TO FUNDRAISE

1

> Gain a broad understanding of the cycle of fundraising— the step-by-step process that will guide you through any campaign to raise money, no matter the cause! > Envision your fundraising project from start to finish with a focus on motivation, strategy, positive energy, and gratitude. > Build your confidence to lead and courage to make “the ask” through preparation, communication, and inspiration!

5

9 STEPS TO FUNDRAISING SUCCESS The key to a successful fundraising project is a detailed fundraising plan. The following steps will guide you through the fundraising process, get you more comfortable with the idea of fundraising, and help you turn your plan into a reality!

1. Motivate Before you start planning your fundraising campaign, it is important to build authentic

1

connection and motivation by reflecting on your “WHY”. of service. This is a key

reflection activity that we encourage you to revisit, revise, and grow at the beginning of

HOW TO FUNDRAISE

each and every leadership opportunity you begin! What are the personal experiences, relationships, or dreams that give your fundraising project meaning and purpose? How can you connect your intention to action? Take time to explore the following questions, to build your motivation and commitment to your fundraising effort.

Why is this service project important to you?

What inspires you most about the organization you are fundraising for?

Why should others want to support this organization, too?

6

PROJECT 351: FUNDRAISING TOOLKIT

2. ASPIRE Setting a fundraising goal is key. Goals give you focus, allow you to measure progress, strengthen your motivation, and help sustain your momentum. Your goal should be optimistic and push your limits, but not unrealistic to the point that it seems unattainable.

THERE ARE TWO TYPES OF FUNDRAISING GOALS: z z

TOTAL MONEY RAISED & # OF DONATIONS GATHERED

CHOOSE THE ONE THAT WORKS BEST FOR YOU!

1

3. Inspire An inspiring “story” will help potential donors relate to the cause, understand the need and importance of your work, and feel compelled to support your campaign with a donation.

What do we mean by “story”? It’s your “why” and role as Ambassador, the mission of the organization you are fundraising for, and the unique way YOUR service—with the support

HOW TO FUNDRAISE

See “Set a Personal Fundraising Goal” for more guidance —Chapter 2, Page 12.

of donors—will make an important difference in the lives of others. In chapter 3, you will develop your story in a clear and compelling way. Use these messages as you recruit support and solicit donors.

Donors are motivated by compelling evidence of impact. Your toolkits include inspirational information and statistics about our Service Partners and Ambassador leadership over the last decade. Share this knowledge with your donors to encourage their generosity!

See “Tell Your Story” for more guidance — Chapter 3, Page 16.

4. Identify As you develop a list of potential supporters, consider what makes each unique and why this project might appeal to them. You will increase your success if you tailor your requests to reflect each individual.

PROJECT 351: FUNDRAISING TOOLKIT

7

For example, asking a peer in high school for $351 might not be financially attainable.

Instead, consider a low dollar request for classmates and friends. Caring adults, businesses, and other organizations are better suited for larger requests—like $351!

Below, write down the names of ten people you want to reach out to as part of your fundraising campaign.

Brainstorm ten potential donors: 1.

2.

HOW TO FUNDRAISE

1

3.

4.

5.

6.

7.

8.

9.

10.

5. Prepare Service excellence requires knowledge, passion, and preparation. As you prepare to request donations and/or launch a fundraiser, be sure you have all of the information a donor will need. Please note: all donations will be directed to Project 351’s Ambassador Fund. The Ambassador Fund was established for the fundraising efforts of the Class of 2023—100% of donations will be directed to our Service Partners.

8

PROJECT 351: FUNDRAISING TOOLKIT

Before you ask for a donation, make sure you have: Tax documentation for Project 351.

Link to website donation page https://givebutter.com/theambassadorfund.

All checks can be made out to Project 351, with your name written in the Memo line. This helps us collect all of our donations together for maximum impact, while tracking your individual results as a fundraiser!

Mailing address for Project 351: 50 Milk Street, 16th floor, Boston MA 02109 QR Code below, which links you directly to the donation page.

1 HOW TO FUNDRAISE

6. Strategize Identify reliable and inclusive methods of communication.

Fundraising on social media is a great way to raise awareness and lower the barrier for donor access and participation. To increase your success, pair these posts with a well thought-out communications strategy. This can include direct messages, emails, and phone calls. Engage your LT to do the same! Research shows that the biggest motivator for donors is a personal relationship with the person asking!

PROJECT 351: FUNDRAISING TOOLKIT

9

When choosing how to contact your potential donors, consider the best way to reach each person specifically. Does your grandmother prefer to receive a phone call? Does your best friend respond best to a text? By knowing your audience and how to connect, you can increase the impact on your personal goal.

Value relationships, not just resources.

Make it personal! Instead of an email blast to a big list, customize your outreach. Address donors by name and personalize your note (e.g. well wishes, fond memory shared, gratitude for previous support), and a specific donation amount.

Make your request compelling by including the organization’s mission and impact, your 351 service experience, and the expected service project impact on our neighbors and communities. Use the power of inspiration to motivate giving!

HOW TO FUNDRAISE

1

Make donating fun.

Donating, just like fundraising, can be fun. Consider setting a challenge or setting up game nights to support your fundraising campaign.

See “Make Fundraising Fun” for more ideas — Chapter 4, Page 22.

7. the ask The moment has arrived! After research, reflection, and planning, it’s time to raise money for your passion cause!

Begin in gratitude.

As you engage donors, express appreciation for their time, kindness, and consideration of support.

Be specific.

As you make requests for donations, be specific. Share your campaign goal and deadline.

Cite a designated amount and ask for their consideration of support toward your goal.

Be compelling.

Whenever you connect with potential donors, be sure to convey inspiration in your communication. Consider how you want the reader to feel. Share what excites and inspires you about your cause!

10

PROJECT 351: FUNDRAISING TOOLKIT

Key messages.

1.

Share one or two statistics to define need. Highlight how donations will positively impact the mission of the organization you are supporting. Use words, expression, and tone that reflect your passion and the important impact of your fundraising efforts.

Conclude with a respectful and enthusiastic request, such as “I would be grateful if you would consider a donation of $20 in support of this important mission.”

3.

Pause and wait for a response. Answer any questions a donor may have.

4.

Show gratitude! If your donor says YES, express gratitude with enthusiasm! Provide the individual with the “how to” make a donation (e.g. online, mailing address). If the individual DECLINES, express gratitude for their time and consideration.

Amplify support.

If your donor is especially supportive, politely ask if they would consider sharing your or email to friends will amplify your reach and impact.

If they are working professionals, inquire whether their company/organization matches employee donations. A “match” could double their generosity!

8. Follow Up

HOW TO FUNDRAISE

fundraising campaign among their social and professional circles. Their social media post

1

You’ve personally reached out to ten family and friends with an inspirational invitation to donate to your campaign. Half responded with donations—congratulations!

So, what about the remaining five? It’s time to follow-up! Often, potential donors miss emails/social media posts or lose track of the deadline for donations. Send a followup email that politely begins with: “I want to follow-up on my recent request for your consideration of a donation in support of my service project.” Then, restate your initial request and kindly remind them of your fundraising deadline.

9. Gratitude Project 351 is built on gratitude. Your fundraising efforts are, too! Be sure to express thanks throughout the process of fundraising and celebrate and appreciate those who say “yes!”

Send donors an expression of appreciation—we suggest handwritten notes. Include your gratitude for their generous contribution and their belief in your efforts to create positive change.

PROJECT 351: FUNDRAISING TOOLKIT

11

SET A PERSONAL FUNDRAISING GOAL

2

12

PROJECT 351: FUNDRAISING TOOLKIT

Chapter

2

2

Leadership Goals > Learn about SMART goals—and how to use them well! > Develop and commit to a fundraising goal that will guide your efforts and motivate you to achieve maximum impact!

PROJECT 351: FUNDRAISING TOOLKIT

SET A PERSONAL FUNDRAISING GOAL

Set A Personal Fundraising Goal

13

How to Set a Fundraising Goal Setting a fundraising goal is key. Setting a goal is a tool that gives you focus, motivation, and a way to measure progress. There are two types of goals you can set. Choose the one that works best for you... or set both! z

Total Money Raised Goal

z

Total # of Donations Goal

For instance, you can set a goal of $250, a goal of ten total donations, or set both and count the one that you reach first. Choose the option that fits you best.

SMART structure to guide your decision!

SET A PERSONAL FUNDRAISING GOAL

2

It is important to set a realistic goal—one that you feel confident about achieving. Use the

14

PROJECT 351: FUNDRAISING TOOLKIT

S

Specific Identify your audience and whether you would like to engage a certain number of donors or collect a specific amount of donations.

Measurable

M

A quantifiable goal allows you to measure progress. For example, a target of $50 is more specific and actionable than a goal defined as “a lot of money!”.

A defined goal will encourage donations, demonstrate progress, and help guide your efforts.

Achievable

A

Your fundraising goal should be challenging but attainable. If a goal seems too lofty, you might get discouraged if your campaign starts slow.

Remember that your goal is adjustable, and can be shifted up or down

2

based on the response of your donors.

It is important to convey how and why your cause is important to donors.

Identify how the resources you raise will create important impact.

Time-bound

T

Set a fundraising end date to create a sense of urgency and provide donors with a timeline. Build in enough time to follow up a second time with potential donors who are unresponsive after your initial outreach.

Set your goal: I want to raise I want to collect #

dollars donations

PROJECT 351: FUNDRAISING TOOLKIT

SET A PERSONAL FUNDRAISING GOAL

R

Relevant

15

HOW TO TELL TELL YOUR STORY

3

Be a gift to everyone who enters your life, and to everyone whose life you enter.

Neale Donald Walsch Author

16

PROJECT 351: FUNDRAISING TOOLKIT

Chapter

3

3

Leadership Goals > Share the mission of the organization you are supporting with accuracy and authenticity. Build unity and common ground in order to create new supporters.

HOW TO TELL YOUR STORY

Tell your Story

> Build your skills as a communicator and storyteller whose message can educate, influence, and empower others!

PROJECT 351: FUNDRAISING TOOLKIT

17

How to tell your story The story you tell as part of your ask is what inspires donors to take action. This story needs to feel personal, share important details, and be compelling. By sharing your personal connection with the organization and its mission, donors can begin to build a connection themselves and get a sense of who their contribution will support.

Let’s see this in action! Check out this sample annotated story created by Michaela Campbell, an Alumna representing Holliston from the Class of 2014. Michaela created this communication as part of her fundraising efforts in support of #35OneDay, our annual campaign when Alumni “pay it forward” by building support and resources for the next generation of Ambassadors.

HOW TO TELL YOUR STORY

3

Annotated Story —> 1.

Motivate and inspire your donors by sharing why the organization and

2.

Share results—the more personal and specific they are, the easier it is for

3.

4.

5.

6.

18

mission are important to you.

people to connect with them Inspire donors by the way you’ve put Project 351’s lessons and mission into action.

Present a call to action that motivates donors to be change makers in unity with you.

Extend gratitude for the support of your family and friends, no matter how much they donate.

Be specific! Let donors know what you need to achieve your goal!

PROJECT 351: FUNDRAISING TOOLKIT

Sample annotated story Six years ago, in 2014, I began my Ambassador Journey with Project 351 in Holliston, MA, completely unaware of the impact this youth-led service movement would come to have on my identity, values, and career. Through engagement in Launch & Service Day in honor of Dr. Martin Luther King Jr., Spring Service in support of Cradles to Crayons, Leadership Reunion, and most importantly Fall Service’s Campaign to End Hunger, I have had the privilege of building relationships with local leaders and unsung heroes within the Holliston Pantry Shelf, the Holliston Public School District, and the Project 351 community, that have ultimately empowered me to chase my vision for a world of compassion and dignity through unity and gratitude.

During this time of polarization and uncertainty, I ask that you join me in chasing this vision for a world of compassion, unity, and dignity by contributing to my #35OneDay Fundraiser. By the end of the year, I hope to raise a total of $1,000 for Project 351. Whether you make a donation or pass the opportunity along to friends and family, I extend my sincerest gratitude for your empowering support and unwavering faith in the power of young people to be change agents and bridge builders.

2 3

3 HOW TO TELL YOUR STORY

Today, I am a junior at Providence College studying Public & Community Service Studies with a minor in Spanish. Because of the priority for unity, kindness, and equity instilled in me by Project 351, I serve as the President of the Society Organized Against Racism and as an Orientation Leader. In these roles, I facilitate events that celebrate differences, connect students to supportive resources, and educate our community on privilege, microaggressions, and the need for equity. The values and spirit instilled in me by Project 351 are carried with me everywhere I go, from the classroom to Slavin Lawn to Town Hall Meetings on anti-racism to my internship with Project 351’s Development Team.

1

4 5

6

PROJECT 351: FUNDRAISING TOOLKIT

19

DRAft YOUR STORY Who are you? z

Name, hometown, and Ambassador Class

What is the mission of the organization you are fundraising for? z

HOW TO TELL YOUR STORY

3

What is the issue? What is their vision?

How do they create impact or address crucial issues in your community? z

What approach do they take to achieve their mission?

Which of their programs or work are most important to you, personally? Why? z

Create a sense of connection by sharing your passion for the mission.

How does a donation specifically support the organization’s mission and impact? z

If the organization publishes statistics about what monetary amounts mean to them, share them here. They can be great motivators for donors and help them to envision what their support will accomplish! For instance, “$100 supports personalized Cradles to Crayons KidPacks for three children.”

Make the ask. What is your fundraising goal? z

Directly ask for their contribution to your fundraiser. Make it clear that all amounts, no matter the size, make a difference!

z

Share your goals. Be specific.

Express gratitude z

Make sure to remind folks that any donation, no matter the amount, is appreciated immensely and creates direct change within the community.

20

PROJECT 351: FUNDRAISING TOOLKIT

WORKING DRAFT

3 HOW TO TELL YOUR STORY

PROJECT 351: FUNDRAISING TOOLKIT

21

MAKE FUNDRAISING FUN

4

22

PROJECT 351: FUNDRAISING TOOLKIT

Chapter

4

4

Leadership Goals

MAKE FUNDRAISING FUN

Make Fundraising Fun > Remove barriers and motivate others to contribute to your fundraising drive through creative and unexpected engagement opportunities. > Spread and uplift the JOY of service through fundraising efforts that are personal, hands-on, unique and...FUN!

PROJECT 351: FUNDRAISING TOOLKIT

23

THE “FUN” IN FUNDRAISING Fundraising is an important skill for bridge builders and change makers. Your efforts to lead positive change are accelerated by financial support. As you lead this important mission, remember: service is joy and FUNdraising is fun! Consider one or more of these ideas to build community as you meet your fundraising goal!

Bingo!

4

Engage friends and family in social media Bingo! Design your own, or personalize a template provided by Project 351 (we release several throughout the course of the year

MAKE FUNDRAISING FUN

for select campaigns!). Utilize Project 351 Instagram Story Challenges or create your own.

With each, include a fundraising link.

Host an Online Activity Night Host an online activity night, such as a Trivia Night or a Game Night, and ask attendees to donate to your fundraising page as their registration fee. Throughout your online event, share the fundraising link and/or QR code.

Inspirational Challenge Alumni have successfully used creative challenges that raise funds while engaging their school communities. Work with your LT and educator mentor to develop a fun celebration if your fundraising goal is met. Ideas include: extended recess, a school-wide ice cream party, or (if willing) a pie in the face of your Principal or favorite educator!

Create a hashtag and social media posts; and engage your LT to STW!

Personalize Incentives ALC Emily Huang of Newton made friendship bracelets as a personal expression of gratitude for each of her donors. Perhaps you bake, are a photographer, or love to sing!

Find a way to incorporate your special gifts in your expressions of gratitude.

24

PROJECT 351: FUNDRAISING TOOLKIT

Host a Fundraising Letter Writing Night In our online era, a handwritten note stands out and compels special interest. Recruit your LT to write personal notes to your list of prospective donors in support of your fundraising campaign. Remember to personalize the letters, share details about your Project 351 experience, and why they should donate. Make it easy for them to donate by sharing a link to your fundraising page or including a QR code.

Go for a Walk Consider offering a service in exchange for donations. It could be as easy and fun as dog walking. Let people around your community know that you’re available to walk their dogs by posting on social media or sharing flyers and raise money by charging per walk.

If dog walking isn’t for you, try something similar such as mowing lawns, raking leaves,

4

or a car wash! And, don’t forget to incorporate information about Project 351 and your

Every Dollar Counts Create a spirit, hat, or crazy socks day! (With permission from your principal or educator.) On the designated day, students donate $1 for the “right” to wear school colors or a hat or crazy socks! Donations pile up, while your school community has fun!

Create a Raffle

MAKE FUNDRAISING FUN

fundraising goals!

Secure a great prize from a local business or other outreach. Prizes could include free pizza or ice cream, school gear, or restaurant gift certificates. Recruit your LT to sell tickets—two for $1! On the last day of your fundraising project, pick a lucky winner and celebrate through social media!

Complete an Unexpected Challenge Design an unexpected, surprising, difficult, or even funny activity and challenge your supporters to meet your goal before you’ll complete it! Perhaps you’ve seen people run a 5K in support of their favorite nonprofit or dump a bucket of ice water over their heads— all of these are examples of fun, engaging fundraising campaigns that invite donors to be a part of reaching your goal and completing your challenge. In return, you’ll give them a video of yourself doing something unexpected, impressive, or just silly!

PROJECT 351: FUNDRAISING TOOLKIT

25

Brainstorm a FUN-draising idea:

MAKE FUNDRAISING FUN

4

26

PROJECT 351: FUNDRAISING TOOLKIT

4 MAKE FUNDRAISING FUN

PROJECT 351: FUNDRAISING TOOLKIT

27

Do all the good you can,

SPREAD THE WORD

5

By all the means you can, In all the ways you can, In all the places you can, At all the times you can, To all the people you can, As long as ever you can.

John Wesley orator

28

PROJECT 351: FUNDRAISING TOOLKIT

Chapter

5

Leadership Goals

SPREAD THE WORD

Spread the Word

5

> Imagine and create inspirational and informative materials to “advertise” your fundraiser. > Share the mission and values of the organization you are supporting with creativity. Build pride and unity through positive messaging. > Develop communication tools and skills for a variety of settings—from social media to in-person presentations!

29

Why We Spread the Word One of the most important best practices we’ve learned is that It is never too early to spread the word (STW)!

Your efforts to promote youth leadership and service are central to your success… and a lot of fun, too. STW is a great way to engage friends, unleash creative talent, and generate support.

Use this chapter for inspiration as you build your fundraising STW plan.

Creative use of social media, school blogs or websites, and direct calls, messages, and letters will help amplify your message. These are uncommon times that invite new ways of solving old problems. Let your determination fuel your creativity! We can’t wait to be

SPREAD THE WORD

5

inspired by all the ways you’ll inspire and engage your community.

How? Communication tools (you know these well from your Ambassador Journey): Engage your community on social media. Use Facebook events, Twitter, Instagram, Snapchat. Use the content provided in this Toolkit to hone your key messages and deliver inspiration!

Contact your friends and family directly by texting, calling, or even writing them letters. Asking directly is the most succesful form of fundraising.

Flyers & posters in highly visible locations.

School blogs, e-newsletters, classroom websites Film a “commercial” sharing inspiration and information about Project 351 and the organization you are supporting.

Morning announcement, school apps, or email communication.

Calendar listings in newspapers, school newsletter, church & temple bulletins.

30

PROJECT 351: FUNDRAISING TOOLKIT

Where?

Make sure to wear a mask and follow all local and state guidelines if you are visiting local businesses or public places!

Online: Advocate for your cause on social media platforms such as Facebook, Twitter, and Instagram.

House of worship, community center: If you are involved in faith-based or community organizations, invite them to support your campaign by spreading the word.

Around town: Ask local businesses, such as coffee shops or retail stores if you can hang your posters or flyers inside. Find out if businesses around you would donate a portion of their profits to your campaign.

5

Your neighborhood: Engage family and friends with colorful flyers in their the link to your fundraising campaign.

School & community celebrations: Do your research to see where people in your area are “gathering”—whether virtually or in-person—and reach out to organizers to see if they can support your STW efforts. You may find that they will advertise your drive in their communications, let you make an announcement, or hang up your flyers in a central location!.

SPREAD THE WORD

mailboxes. Make your appeal personal and donating convenient by sharing

31

When?

One of the most important Project 351 truisms: “It’s never too early to STW!” Start today. This allows for time to check in again with potential donors throughout the upcoming weeks.

Brainstorm ideas to spread the word:

SPREAD THE WORD

5

32

PROJECT 351: FUNDRAISING TOOLKIT

5 SPREAD THE WORD

PROJECT 351: FUNDRAISING TOOLKIT

33

SOCIAL MEDIA CONTENT Throughout the year, we will provide social media content for you to use as part of your service projects. Keep an eye out for those emails and follow our Instagram page (@project351) so you never miss any of these resources.

Sample Social Media Content The following are sample images of the type of content we provide throughout the year.

SPREAD THE WORD

5

34

PROJECT 351: FUNDRAISING TOOLKIT

Posting on Facebook The Facebook algorithm is set up to display Cover and Profile Picture changes more than any other posts. The best way to reach the most people is to update either your cover, your profile picture, or both and include your “pitch” and campaign details in your caption!

Check out the cover and profile pictures used for our 2020 #35OneDay fundraising campaign.

5 SPREAD THE WORD

QUICK TIP: INCLUDE PICTURES OF YOUR PROJECT 351 SERVICE WITH YOUR SOCIAL MEDIA POSTS AND TWEETS TO INCREASE ENGAGEMENT.

PROJECT 351: FUNDRAISING TOOLKIT

35

LANGUAGE INSPIRATION BOARD If you are having a bit of writer’s block, don’t worry! This is a natural stage in the writing process. Check out the following Alumni social media posts for ideas and inspiration. Don’t forget to include the fundraising link in your post.

Alumni Post

5

Today is the 351st day of the year, 35one day. Project 351 completely transformed my life and I wouldn’t have discovered my passion for service and leadership

SPREAD THE WORD

without it. I am so lucky that I have spent my last five years surrounded by ambassadors, alumni, and ALC who are so determined to give back and spread positivity. Project 351 taught me that my voice mattered, that service does more for the people serving than those who are being served, that gratitude is everything. I am forever grateful for Project 351 and on this special day I ask that if anyone is feeling generous this holiday season to please please please donate at project351.org Amazon users please look up amazonsmile.com and click project351 to donate a portion of your purchase to this incredible organization. #uniteactlead #project351 #35oneday ~Haley Donovan Posted with #35OneDay graphics and service images

36

PROJECT 351: FUNDRAISING TOOLKIT

Find the Sentence Haley shared this post to ask for donations to Project 351 for #35OneDay and used some of the best practices you have learned in this Toolkit. Using the list below, find and circle the best practices she used in her post!

1.

Share the what — the organization that you are supporting.

2.

Share the why — the organization’s mission, the need they’ are addressing,

3.

Share your connection — why it’s important or meaningful to you personally.

and the impact they have in our communities.

Include pictures

Make the ask — Ask people to donate today!

5.

Make it easy — include the link

6.

Share gratitude

SPREAD THE WORD

4.

5

Write Your Own Now that you have a point of reference, take a stab at writing your own!

PROJECT 351: FUNDRAISING TOOLKIT

37

GRATITUDE

6

38

PROJECT 351: FUNDRAISING TOOLKIT

Chapter

6

6 GRATITUDE

celebrate & appreciate Leadership Goals > Model Project 351 values of kindness, compassion, humility, and gratitude. > Celebrate the success of your fundraising drive with your friends, family, and community. > Motivate continued service of your community by expressing gratitude and sharing the impact that you have collectively made.

PROJECT 351: FUNDRAISING TOOLKIT

39

Celebrate and Appreciate Gratitude is the heart of Project 351. Feeling it, expressing it, and acting in a manner that demonstrates appreciation and care. Through sincere thankfulness of others, we cultivate communities of kindness and compassion, strengthen bonds of friendship, and grow awareness of the many gifts in our lives.

And so… our work isn’t complete until we Celebrate & Appreciate and reflect upon our impact, team work, and lessons learned.

grat·i·tude GRATITUDE

6

(noun) the quality of being thankful; readiness to show appreciation for and to return kindness.

Step 1 CREATE A GRATITUDE LIST Use the chart on page 42. Who made your fundraiser possible? Include people that donated and people that helped you spread the word. “More rather than less” is the guiding principle of Gratitude Lists! Be inclusive!

Step 2 BRAINSTORM CREATIVE AND THOUGHTFUL WAYS TO EXPRESS THANKS Fuse both joy (a fresh batch of brownies or a silly video!) and meaning (highlights of your impact) with every action. Don’t forget social media! Post, tag, tweet your thanks!

Step 3 SET A TIMELINE & EXECUTE YOUR PLAN Schedule work time to create, reflect, and have fun. The act of thanking others will make you smile. Set a timeline for your work and a deadline for the distribution of gratitude. (A deadline of one week after the end of the campaign is suggested.)

40

PROJECT 351: FUNDRAISING TOOLKIT

Celebrate Celebrate another year of service made possible by your community and inspire others to serve by your example.

YOUR FAMILY

Post pictures and stories to Facebook,

Appreciate their efforts and

Twitter, Instagram, Snapchat and other

encouragement. Take a few minutes

social media. Tag Project 351’s handles and

to identify your next family service

use hashtags such as #P351.

opportunity!

YOUR COMMUNITY

YOUR SCHOOL

Share your team’s story and the impact

Give thanks for the support of your

you made in a local paper and on social

school at an Assembly and morning

media. Write a “Letter to the Editor” to

announcements. Post gratitude on their

your hometown newspaper to report

website and social media. Create a “thank

on the generosity and kindness of your

you” banner and display it in a highly

community.

visible location.

6 GRATITUDE

PROJECT 351

YOUR TEAM & FRIENDS Host a gathering, in-person or virtually, in celebration of the donations you collected!

PROJECT 351: FUNDRAISING TOOLKIT

41

Gratitude list NAME

GRATITUDE

6

donorS AND SPREAD THE WORD SUPPORT

42

PROJECT 351: FUNDRAISING TOOLKIT

REASON I’M GRATEFUL

Please complete this grid to ensure you appreciate and recognize the dedication, partnership, and hard work of those who made your fundraiser possible.

HOW I WILL CELEBRATE/APPRECIATE

DEADLINE

6 GRATITUDE

PROJECT 351: FUNDRAISING TOOLKIT

43

Gratitude list NAME

GRATITUDE

6

FRIENDS, FAMILY, AND SUPPORT SYSTEM

44

PROJECT 351: FUNDRAISING TOOLKIT

REASON I’M GRATEFUL

Please complete this grid to ensure you appreciate and recognize the dedication, partnership, and hard work of those who made your fundraiser possible.

HOW I WILL CELEBRATE/APPRECIATE

DEADLINE

6 GRATITUDE

PROJECT 351: FUNDRAISING TOOLKIT

45

NOTES

EMBRACE HOPE. EMBRACE UNITY. EMBRACY LOVE.

46

PROJECT 351: FUNDRAISING TOOLKIT

NOTES

PROJECT 351: FUNDRAISING TOOLKIT

47

Generosity is the most natural outward expression of an inner attitude of compassion and loving-kindness.

The Dalai Lama

Design: J Sherman Studio; P. Romero; D. West

Content: M. Campbell, C. Casey, Project 351

WITH GRATITUDE FOR THEIR GENEROUS INVESTMENT & BELIEF

strategic Partners

THE COMMONWEALTH CIRCLE Honorary Co-Chairs Governor Charlie Baker & Lauren Baker Governor Deval Patrick & Diane Patrick Platinum Level - $100,000 and above Patty & Paul Gannon Jeannie & Jonathan Lavine Gold Level - $50,000 and above Pamela Lederer & Michael Carmen

Bronze Level - $10,000 and above Anonymous Kristen & Jim Atwood Joe Casey Dona & Eliza Cassella Mary Cringan Richard Flaherty Tracy Campion & Buddy Greene Geri and Mark Herlihy P ‘16 Jennifer Bardsley & Christopher Keefe P ‘22 Tricia & Tom O’Brien Matt Ogden Diane and Deval Patrick Sue & Bernie Pucker Bhuvana Palaniappan & Govind Rangasamy P ‘20 Charlie Rose

Project 351 builds unity and leadership through the yearlong engagement and enrichment of an 8th grade service Ambassador from every city and town in Massachusetts. Youth are selected by hometown educators for an exemplary ethic of service and the values of kindness, compassion, humility, and gratitude. Special emphasis is placed on recognizing unsung heroes and quiet leaders, and the rich diversity of our Commonwealth. Founded in 2011, Project 351 is a nonprofit organization that partners with an extraordinary community of educators, service and nonprofit organizations, private sector and civic leaders, and volunteers to achieve its mission.

Ambassadors are invited to “unite, act, lead” at a January celebration and service day in honor of Dr. Martin Luther King, Jr., Leadership Reunion, Memorial Day Remembrance, and three signature statewide service campaigns that hone leadership skills and scale impact for select nonprofit partners. Through Project 351, youth build leadership and communication skills, engage peers and civic leaders in common purpose, and open hearts and minds with their passion for making a difference in their communities and our world.

As individuals, Ambassadors develop greater confidence, compassion, and the capabilities to serve and lead. As the Project 351 community, they powerfully demonstrate the extraordinary change made possible when young people Unite. Act. Lead.

50 Milk Street, 16th Floor, Boston, MA 02109 617-387-7100 • info@project351.org • www.project351.org