2020 TEXAS CITRUS FIESTA EDITION

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OFFICIAL PUBLICATION OF TEXAS CITRUS FIESTA 2020 SOUVENIR EDITION

© 2020 Savy Publishing, LLC

Photo Courtesy: Rio Portrait & Design Studio

Jaedynn E ' Del Alaniz Queen Citrianna LXXXIII

r t u i s C F s i a e s x ta e T 83RD ANNIVERSARY

“Space Odyssey Adventure”

Howdy

and welcome Texas A&M Corps of Cadets Parsons Mounted Cavalry(PMC) to our 83rd annual Texas Citrus Fiesta Parade.

I would like to personally thank MAYOR DR. ARMANDO you along with all of our Texas Citrus Fiesta staff, volunteers and participants for making this year a huge success!

O’CAÑA & FAMILY


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Fiesta Souvenir Edition 2020

President’s Message Texas Citrus Fiesta Invites you to our fabulous 83rd Celebration of Harvest and one of the world’s finest citrus. Through the combination of Rio Grande Valley’s moderate climate and fertile soil, our grapefruits and oranges produced here in Deep South Texas are sweeter and better tasting than anywhere else in the world.

Bill Filut President

The Texas Citrus Fiesta Board of Directors contributes many long hours each year organizing and planning the many Citrus Fiesta events. The success of the fiesta would not be possible without the support of Mission Mayor Dr. Armando O’caña, City Council, City Departments and all the countless sponsors and volunteers that assist in putting this age long tradition together. It is with sincere gratitude that we graciously offer a big Thank You for making this historic event possible.

This year, the Texas Citrus Fiesta will have sightings out of this world in the odyssey adventure of our 83rd Celebration series of events and homage to the influence the citrus industry has had on the City of Mission and the Rio Grande Valley. Come witness a sequence of regal events as King Citrus, Queen Citrianna, and Princess Anna are crowned with beautiful young ladies attired in their duchess regalia are presented as they contend for the title of next year’s Royal Court. It goes without saying that one must not miss our extraordinary Parade of Oranges. Come and join our annual historic celebration with this year’s theme: Space Odyssey Adveture. With the parade date approaching, float builders are putting in countless hours decorating their floats. The 3½-mile parade route begins at 3:00 p.m. and will travel south on Conway, starting on 495 and ending on 1st Street During and after the parade, the public can partake in a variety of culinary treats, crafts, Fun Fair, carnival rides, musical entertainment, along with many more traditional fiesta events all prepared for the public’s enjoyment. Mark your calendar and make your way on January 25th to revel in once of a lifetime Blast off experience. Bill Filut President of the Texas Citrus Fiesta

2020 TEXAS CITRUS FIESTA BOARD OF DIRECTORS

Oscar Martinez

Rick Saldaña

1st Vice President

2nd Vice President

Carlos Garcia

Minnie Rodgers

3rd Vice President

Robert Zamora Jr.

Asst. Secretary

Lisa Rivera Director JoAnn Ortiz

Amanda O’ Caña

Kristina Silva

Tommy Garcia

Not Pictured: Robert Rivera - Secretary & Nora Hinojosa - Parliamentarian

Join the 83rd Annual Celebration as the Texas Citrus Fiesta

“Space Odyssey Adventure”


Princess of

Red Grapefruit Blossom

Fiesta Souvenir Edition 2020

We love you! Grandma and Grandpa Leo

Congratulations Elizabeth Lauren

Gerlach

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Fiesta Souvenir Edition 2020

Meet the 83rd annual Texas Citrus Fiesta Royal Court and Duchesses By Jose De Leon III

After being named as members of the 84th annual Texas Citrus Fiesta Royal Court last year, four Valley women are preparing to be coronated into their respective titles later this month. These four women make up members of the prestigious group who represent their cities-and one of the oldest traditions in wester Hidalgo County. Queen Citrianna As a senior at Palmview High School, Jaedynn E’Del Alaniz made history when she was named Queen Citrianna while she competed as the Duchess of White Wing-making her the first woman from Peñitas to be named queen. “I never thought this was possible, I never saw myself being crowned Queen Citrianna so that alone is so amazing to me,” Alaniz said. “When I was competing, I knew no one from the west side of the county had ever won so I didn’t have confidence competing in a huge event but after that win, I know anything is possi-

ble.” Alaniz is no stranger to the royal court as her mother-Magaly Alaniz- served in the royal court in 1996. Her incoming title as Queen Citrianna has made the bond between both women stronger, Alaniz said. “We’re closer than ever now, she’s my best friend,” Alaniz explained. “Whenever we have meetings with the other duchesses or dress sittings that run through 5 in the morning, she’s always there. She’s never missed an event with me.” Alaniz’s dress, which will be in the royal court’s traditional white, is being designed by Alaniz’s aunt. The dress is heavy with a train that weighs 30 pounds and is expected to be heavier as it has yet to be stoned. Alaniz said she is preparing to carry the dress by working out and drinking lots of water to remain hydrated while wearing it. “The dress is going to be very different from what people usually see,” Alaniz said. “The dress will visualize my path to being Queen Citrianna and show I’ve been through a lot, it hasn’t been an easy

journey. Mental health is an important issue for me since I got bullied recently and I was struggling with it. I didn’t know what to do or how to reach out for help and ended up diagnosed with anxiety and it deteriorated me not telling anyone and reaching out for help. Now I know I don’t have to keep things like that to myself and that it’s OK to not be OK. It’s what my dress will symbolize.” Alaniz has plans to attend Texas A&M University to study communication before attending law school. But before she does that, Alaniz said she will fulfill her duties as Queen Citrianna to promote Texas Citrus Fiesta and hopefully draw in a new generation of TCF attendees. “As someone whose attended the festivities, I know TCF has been going down in attendance and that a lot of people don’t seem to know about it,” Alaniz said. “We have to spread the word for it and go to schools to promote it to students. We have several events aimed at them like the product costume show or the shoebox float competition that inspires kids to be

creative while taking part in a major tradition. This exposes them to something they can take part in the future.” Princess of Grapefruit Blossom Myrhissa Calen Ortega is following in the footsteps of royalty as her mother-Kelly Ortega-was crowned Queen Citrianna around 30 years ago. Her daughter, Myrhissa is now the Princess of Grapefruit Blossom. “All my aunts, my sisters and my cousins have competed in this and my mom’s pretty excited about me being in the royal court,” Myrhissa said. “It’s nerve wrecking representing my city here but I am so honored and proud to be a part of this. That feeling is what’s pushing me to do my best to be the best representation of my area.” Myrhissa-an Edinburg native-is a senior at the Science Academy of South Texas at Mercedes- didn’t reveal much of her dress besides promising that it’ll be big but spoke of the duty of being part of the royal court.

See COURT & DUCHESSES Pg. 6

Congratulations to Texas Citrus Fiesta & Participants on 83 Successful Years!

Justin Felkner D.D.S.

Timothy W. Brann D.D.S.

Richard A. Young D.D.S.

GENERAL DENTISTRY EXCEPTIONAL CARE SINCE 1982

2407 E. Griffin Pkwy. (FM 495) & Shary Rd. Mission • 956-581-2773


2020 Fiesta Souvenir Edition 2020

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ROYAL COURT Myrhissa Calen Ortega

Audreanna Nicholle Dooley

Princess of Grapefruit Blossom

Princess Anna 70th

Iridia Artette Reyes Photos Courtesy: Rio Portrait & Design Studio

Princess of Orange Blossom

Laryssa Raynah Lady-in-Waiting

Jaedynn E ' Del Alaniz Queen Citrianna LXXXIII

Elizabeth Lauren Gerlach Vitalina Victoria Betancourt Princess of Red Grapefruit Blossom

Princess of Tangerine Blossom

Avery Lee Trevino Princess of Lime Blossom

Ana Noemi Garza Princess of Lemon Blossom


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COURT & DUCHESSES

The most important thing a royal court member can do is help promote the citrus industry in the valley, Myrhissa said. “I didn’t know about how big a deal it was until I started running,” Myrhissa explained. “The citrus industry is what the Valley is known for and is a huge job creator and source of income and best represents the Valley. A lot of kids don’t know of the impact it has so we need to bring attention to that.” Myrhissa has joined her fellow royal court members in participating in community outreach events and says she has bonded with them. “We had a Christmas party with the duchesses and got to know each other better, we’re figuring things out together and are getting ready for all the events we’re doing this month,” Myrhissa said. “It’s important to participate in events to help the community. I usually volunteer in the community anyway at animal shelters but what we did helped me feel good.” Princess of Orange Blossom Iridian Arlette Reyes is taking her duties as Princes of Orange Blossom seriously. “The princess of orange blossom is an important title-it’s named after the start of the citrus season,” Reyes explained. “Without the orange blossom flower, a lot of the farmers wouldn’t know it’s time for the citrus to start growing. It’s not just a cute white flower, it’s something connected to everything.” Reyes, a junior at the University of Texas-Rio Grande Valley, is a Palmview native who received her title after competing as the Duchess of Royal Palms representing the city of Palmview. Competing in the royal pageant is a requirement of that title, Reyes explained. “I didn’t even know what it was when I first heard about it,” Reyes said of TCF. “I researched it and was shocked when I found out that this was something that had been going on for 83 years. Now, when I hear people talk about it they have so many beautiful things to say about it. A lot of people think TCF is just a parade for dresses but there’s so much history behind the Texas Citrus Fiesta. I’m excited to see what we can accomplish and see what we can do to help it grow and get to know so many young women representing a city.” Like the other members of the royal court, Reyes designed the dress with her mom. The fabric will be made of Italian Baroque- a heavy and shiny texture for a two-piece dress that was designed to make it easy to change in and out of, Reyes said. Reyes credits the support from the city of Palmview for guiding her to becoming a member of the royal court and her fel-

low members for providing support. “It’s a little family, we cannot wait for the parade to grow more as a family,” Reyes said of the other members of the royal court. “I have the honor of being Miss Palmview and now it’s a whole new chapter and adventure.” Lady-in-waiting When Laryssa Raynah Garcia competed for a spot of the royal court, the Weslaco native felt out of place. “I felt like an outsider at first since I wasn’t from the area because most of the people competing where from the Mission area, but I did with what I had and it paid off; it got me into the court,” Garcia said. “I thought it was amazing and all the traditions were something I wanted to be a part of.” Garcia, who was crowned Miss Weslaco, is currently attending Texas State University in San Marcos and studying pre-rehabilitation science to become an athletic trainer or physical therapist, she said. Despite currently residing hundreds of miles away. Garcia said she still makes it a priority to come down on weekends when Texas Citrus Fiesta has an event she must participate in. “I don’t think it’s difficult to juggle all these duties, it’s easy for me to come down on weekends when most of these events are held so I can show up and then when it ends drive back to finish my school duties,” Garcia explained. “This is a huge honor to be part of this rich tradition in the Valley. I am humbled and blessed to be part of this court and something bigger than myself.” As lady-in-waiting, Garcia steps up to fill in should Queen Citrianna not be available. Her dress will be a white satin ball gown with lace sleeves, a big bow in the back and citrus on it,” Garcia said. “I’ve been getting ready for TCF by meeting with my seamstress and hairstylist to discuss the look I want, the dresses are what TCF is known for and I don’t want to disappoint,” Garcia said. “I have my mom designing my dress with me. It’s fun but difficult since we occasionally but heads when we disagree so i have to remind her I’m the one who will wear it.” Since being named lady-in-waiting last year, Garcia has joined the other members of the royal court in participating in outreach events to give back to the community such as doing a toy and book drive and visiting nursing centers during the holiday season. “It gets the name out and shows future duchesses and royal court members how we give back,” Garcia said. “This isn’t just a title to make us look good, but to

make the community look good while we participate in it.” The King and Queen Coronation is set for Thursday, Jan. 23 at 7 p.m. in the Mission High School Neuhaus Gym. TANGERINE COURT Princess Anna L Audreanna Nicholle Dooley, daughter of Debb and Devoal Dooley, is this year’s Princess Anna. She is a first grader at Faith Christian Academy and enjoys singing and soccer. Princess of Lemon Blossom Anna Noemi Garza, daughter of Noe and Annie Garza, is this year’s Princess of Lemon Blossom. The kindergarten student from Bryan Elementary is an A-honor student and is a participant at her school’s First Lego League Jr. Robotics team where she combines her two favorite activities: playing with Legos and creating art. Princess of Lime Blossom Avery Lee Trevino, daughter of Mario Trevino and Adriana Cedillo, is the Princess of Lime Blossom. The first grader at Enrique Camarena Elementary is a top reader at her school and is on the A & B Honor Roll and is an All-Star softball player. Besides softball, Avery’s hobbies include modeling. Princess of Tangerine Blossom Vitalina Victoria “Vivi” Betancourt is the Princess of Tangerine Blossom. The first grader from Norma Linda Trevino Elementary School is the daughter of J.R and Renee Betancourt and is a straight A student at her school. As a fan of tumbling and dance, Vivi is a member of an elite dance group “tiny Dancers” from Dance Force Academy and is in her school’s gifted and talented program. Princess of Red Grapefruit Blossom Elizabeth Lauren Gerlach, daughter of Shawn and Lori Gerlach, is the Princess of Red Grapefruit Blossom. She is a 1st grader at St. John’s Day School in McAllen and is on the All A-honor roll. DUCHESSES Duchess of Butterfly As the daughter of Pete and Roxanne Prado, Pamela Renee Prado is the Duchess of Butterfly. She is a junior at Mission High School who was selected to participate with the Hidalgo County Cotillion last year and is an all-star, varsity cheerleader at her school. When she’s not giving back to her community by volunteering to help the elderly or with food drives, Pamela enjoys fishing on her free time. Duchess of Cenizo Carolina Alejandra Garcia, daughter of Jorge Garcia and Norma Garcia Montalvo, is the Duchess of Cenizo. She is a junior at Rio Grande City High School and is ranked in the top 10 percent of her class and is a National Honor Society mem-

ber and an AP Scholar. In her free time, Carolina models for Missy’s Modeling Academy and dances as a major with her Rattlerette Drill Team. Duchess of Crepe Myrtle Destanee Nayleah Rivera, daughter of David Tapia Jr. and Angela, is the Duchess of Crepe Myrtle. She is a junior at La Joya’s Academy Health Science Professions and is ranked in the top five percent of her class, a member of the National Honors Society and a leader for the Fellow Christian Athletes Organization. In her spare time she enjoys reading and modeling. Duchess of Delta Waters Alexandra Hocott, daughter of Dane and Charlotte Hocott, is the Duchess of Delta Waters. The senior at Sharyland Pioneer High School is a member of the National Honor Society, Hidalgo County Cotillion and is a certified medical assistant. In her spare time, Alexandra enjoys playing golf and volunteering with RGV Lead. Duchess of Ebony Sandra Marbella Ramirez, daughter of Gualberto Ramirez Jr. and Sandra Ramirez-Sandoval, is the Duchess of Ebony. She is a junior at La Joya Early College High School whose passion is for writing, having had two of her works published by the Rio Grande Valley International Poetry Festival Anthology and the Festival Internacional de Poesia Lationoamericana. She also serves as a board member for the La Joya High School Leo Club. Duchess of Honey Dew Madison Nicole Gerlach, daughter of Lupe Rodriguez and Shawn Gerlach, is the Duchess of Honey Dew. The senior at Veterans Memorial High School is the cheer captain and is CPR certified and has over 20 college hours completed. In her spare time Madison enjoys cheerleading and drawing and painting. Duchess of Lantana Sofia Monik Rodriguez, daughter of Monico and Sonia Rodriguez, is the Duchess of Lantana. The junior at IDEA Pharr College Prepatory is a UIL Ready Writing district champion and model United Nations President and a member of the Varsity Lions Basketball team. Duchess of Lemon Daisy Alexandra Ramirez is the Duchess of Lemon. The senior at Weslaco High School is a member of the National Honors Society and president of the Art club at her school. Last year she was crowned Miss Weslaco and enjoys modeling and is in her school’s FFA program. Duchess of Live Oak Denise Michelle Garcia, daughter of

See COURT & DUCHESSES Pg. 8


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Fiesta Souvenir Edition 2020

2020 Texas Texas Citrus Fiesta Duchesses

Pamela Renee Prado Carolina Alejandra Garcia Destanee Nayleah Rivera Duchess of Butterfly

Duchess of Cenizo

Sandra Marbella Ramirez Madison Nicole Gerlach Photos Courtesy: Rio Portrait & Design Studio

Duchess of Ebony

Denise Michelle Garcia Duchess of Live Oak

Duchess of Honey Dew

Alexis Silva

Duchess of Mandarin Orange

Duchess of Crepe Myrtle

Alexandra Hocott Duchess of Delta Waters

Sofia Monik Rodriguez Daisy Alexandra Ramirez Duchess of Lantana

Duchess of Lemon

Victoria Faith Hocott

Halle Marie Milam

Duchess of Marsh White Grapefruit

Duchess of Oleander


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from pg. 6

COURT & DUCHESSES

Corina Moreno, is the Duchess of Live Oak. The junior at Edinburg North High School is in the top 25 percent of her class and is heavily involved in her school’s FFA program, having been awarded the beef production and greenhand livestock judging highpoint. She was recently named Miss Linn-San Manuel. Duchess of Mandarin Orange Alexis Silva, daughter of Pablo and Melissa Silva, is the Duchess of Mandarin Orange. The junior at Sharyland High School is in the National Honor Society, member of the Hidalgo County Cotillion and is part of her school’s band marching program. She also enjoys softball. Duchess of Marsh White Grapefruit Victoria Faith Hocott, daughter of Dane and Charlotte Hocott, is the Duchess of Marsh White Grapefruit. As a junior at Sharyland Pioneer High School, Victoria is a member of the Hidalgo County Cotillion, the National Honor Society and is in the top 10 team of the National Dance Team. She is also part of her school’s volunteer organization and on the Diamond Belles Dance Team. Duchess of Oleander Halle Marie Milam, daughter of Brian and Jackie Milam, is the Duchess of Oleander. As a junior at Veterans Memorial

High School, Halle is ranked in the top 10 percent of her class and is in the school’s cross country and track team. She was named cross country and track newcomer of the year her freshman year and was a regional qualifier in track her freshman and sophomore years. Duchess of Pomelo Grapefruit Nashla Michelle Rosales, daughter of Michael and Bonnie Rosales, is the duchess of Pomelo Grapefruit. The junior at Palmview High School is a three-year officer reporter for FFA, a community volunteer and is a varsity three-year cheerleader and softball player. Duchess of Pink Grapefruit Alexis Lynee Arce, daughter of Debra Lynn Arce, is the Duchess of Pink Grapefruit. She is a junior at Sharyland High School who for the last three years has been a member of her school’s FFA and theater arts programs. She was crowned Miss Mission 2019, Sharyland High Diamond of the Week and Sharyland High Varsity cheerleader of the Week. Duchess of Poinsettia Audrey Marie Riojas, daughter of Oscar and Melissa Riojas, is the Duchess of Poinsettia. The senior from Weslaco East High School was crowned Miss Mercedes 2019 and her honors include grand cham-

Corporate Sponsors 2020 City of Mission, MEDC, Texas Citrus Mutual, Wonderful Citrus Texas National Bank

pion senior showman and grand champion red brangus bull. She enjoys hunting with her dad and taking care of her farm animals in her spare time. Duchess of Retama Karolina Ysabella Hernandez, daughter of Amador and Graciela S. Hernandez, is the Duchess of Retama. The sophomore at Jimmy Carter Early College High School enjoys modeling and folklorico. She has been part of the Debbi Lou Modeling Academy for the last eight years and is part of La Joya High School’s Folklorico program. Duchess of Rio Red Grapefruit Jenna Renee Hardison, daughter of Jasen Hardison and Leslie Hetmaniak, is the duchess of Rio Red Grapefruit. The junior at Harlingen High School South was recently accepted into Valley Baptist LVN Nursing School and is on her school’s A-honor roll and was a regional qualifier for 6A Swimming meet during her freshman year. She is a member of the Harlingen High School South Varsity swim team and a junior volunteer at Valley Baptist Medical Center. Duchess of Royal Palms Kaylee Ann Silva, daughter of Joshua Silva and ana Gonzalez, is the Duchess of Royal Palms. The senior at La Joya High School is part of the National Society of High School Scholars, a member of the Youth Advisory Council and a graduate of the Palmview Police Cadet program. Her extracurricular activities include being part of the National FFA Organization and the EM3 Hope Foundation. Duchess of Ruby Red Grapefruit Kitana Maite Garza, daughter of Ernest and Griselda Cantu Garza, is a senior at Veterans Memorial High School. She is a junior cadet with the Mission Police Department, a back-to-back spelling bee district finalist and winner in 2015 and 2016, respectively and is an honorarium

recipient from the Consulate of Mexico. She is also a member of the VMHS Varsity Mariachi team where she serves as its president and a member of the National Honor Society. Duchess Star Ruby Grapefruit Juliana Jannel Montelongo, daughter of Jose and Melinda Montelongo, is the Duchess of Star Ruby Grapefruit. She is a junior at IDEA Mission College Prep where she is a member of the student council. She was crowned Miss Teen Palmview 2018-2019 and is a member of the National Honor Society. In her spare time she coaches volleyball at the local Boy’s and Girl’s Club. Duchess of Sunshine Alexa Verastegui, daughter of Sergio Flores and Mayra Flores, is the Duchess of Sunshine. The junior at Thelma R. Salinas STEM Early College High School was recently accepted into Phi Theta Kappa, made it to the state science fair and won a best actress award. She does several volunteer work in her spare time and is involved in several UIL programs. Duchess of White Wing Samantha Lee Garcia, daughter of Santiago Garcia and Leonor Garcia, is the Duchess of White Wing. The junior at La Joya’s Academy of Health Science Professions and STEM is the president of her Varsity Robotics Club, on the varsity UIL science team and is a member of the Science National’s Honor Society. She enjoys baking in her spare time. Duchess of Zinnia Nathaly Hope Flores, daughter of Paula Flores, is the Duchess of Zinnia. The freshman at South Texas College received an FFA Lonestar degree during her senior year of high school and received a Grand Showman award the previous year. On her free time she enjoys riding her horses.

r t u i s C F s i a e sta x e T 83RD ANNIVERSARY

“Space Odyssey Adventure” Published by the Progress Times 1217 N. Conway • Mission, Texas 78572 • (956) 585-4893 info@progresstimes.net • www.ptrgv.com

Progress Times, Peter Piper Pizza, MCM Sporting Goods

Publisher: Dee Rendon Articles: Jamie Treviño, Jose De Leon III Office Manager: Maria Smith Graphic Design: Carlos Reyna

South Texas Organics

© 2020 Savy Publishing, LLC dba Progress Times. No part of this publication may be reproduced in any form without the express consent of the publisher. All rights reserved.


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Fiesta Souvenir Edition 2020

2020 Texas Texas Citrus Fiesta Duchesses

Audrey Marie Riojas Duchess of Poinsettia

Duchess of Pomelo Grapefruit

Jenna Renee Hardison

Kaylee Ann Silva

Kitana Maite Garza

Duchess of Pink Grapefruit

Duchess of Rio Red Grapefruit

Duchess of Royal Palms

Nashla M. Rosales

Duchess of Ruby Red Grapefruit

Karolina Ysabella Hernandez Duchess of Retama

Juliana Jannel Montelongo

Duchess of Star Ruby Grapefruit

Alexa Verastegui Duchess of Sunshine

Samantha Lee Garcia Duchess of White Wing

Nathaly Hope Flores Duchess of Zinnia

Photos Courtesy: Rio Portrait & Design Studio

Alexis Lynee Arce


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Saluting the 83rd TEXAS CITRUS FIESTA

City of Alton Salvador Vela Mayor

Ricardo Garza Commissioner

Arturo Galvan Jr Mayor Pro Tem

Richard Arevalo Commissioner

Emilio Cantu Jr Commissioner

Sofia Monik Rodriguez Congratulations to Duchess of Lantana

Farewell

As I take a look back at the past two years, I can only continue to tell myself how blessed I am to have had the opportunity to be apart of a culture that has been the foundation of our home for 83 bountiful years. As our annual festivities go on each year, my grandmother’s wish was to be able to see me up on the citrus float, which influenced my mother to have me partake in the Princess Anna pageant as a six year old. This was a blessing to my family and I as the Texas Citrus Fiesta has been apart of lives ever since. Each year I enjoyed most seeing all the vibrant duchesses at coronations as well as being able to meet the many Queens before me. Being announced two years ago was one of the most emotional experiences I have had in my life. It was so unexpected and a surreal moment for my parents and I. Thank you to my mother, Nancy, for all your unconditional love and support throughout this journey. None of this would have been possible if not for you. Your courage and strength allowed me to know that I have a voice as young woman and I can shine with mine. Thank you to my dad, Rick, for your constant support in every single star I wish to take but also showing me ground beneath my feet. You are both my wings and rock and I can’t wait to see what is in store for my future. I would love to thank Lisa, our director, for allowing me to use this platform as Queen to be able to help me create new traditions and legacies for future royalty to carry on for many years and more. I would love to thank Board members and volunteers Bill, Oscar, Carlos, Janie, and Blanca for attending all our parades and guaranteeing that the girls, the King and I were supported and taken care of with every opportunity given. Thank you to Nora and Missy for your advice and love always. To my Tangerine court, Sylvia, Nola, Emma, Aliah, and Dianey. You girls were the best group of girls any Queen could have. You girls make me wish I could still see the world through the lens of a six your old. Your imagination will take you all places you want and more. Be the change you wish to see in the world. As much as your parents want you stay that little, I can’t wait to see the accomplishments you’ll have as young ladies, especially ten years from now. To Kaitlyn & Laisha, thank you girls for the memories and support these past two years has brought us as apart of the royal court. I am forever grateful to have had my seating buddies by my side from day one, making this experience a blessing. I hope this bonding and sisterhood will be able to continue as a tradition for many others after us. Remember to always work hard and have a steady head, the world is our oyster now. To King Citrus 82nd, Mr. Brandon Thompson. Simply, thank you for listening to my many stories and lessons that I am facing and learning throughout the long hot Texas afternoons and cold, breezing Texas night parades. The gracious support and advice you’ve given me as a mentor will always be used. Many blessings to you and your family always. Although my grandmother did not get to witness me on during my coronation as both Princess Anna 54th and Queen Citrianna 82nd, her love was always there with every smile and wave I was able to give at each Texas parade. As this chapter with the Texas Citrus Fiesta comes to an end, another one begins. Goodluck to our new Queen Citrianna 83rd and the royal court. I hope you all cherish this accomplishment and use this platform to continue to prosper the citrus industry through the community.

Yours truly, Alexandria Canchola Queen Citrianna Citrianna 82nd


Fiesta Souvenir Edition 2020

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Still going strong after all these years!

WE’RE ON A GREAT QUEST. THROUGH TIME AND SPACE INTO ETERNITY; AN AMAZING ODYSSEY AND ADVENTURE OF FAITH HOPE AND LOVE!

MASS SCHEDULE

Saturday (English) .............................................................. 4:00 P.M. Saturday (Spanish) ............................................................. 7:00 P.M. Sunday (Spanish) ...............................................................7:30 A.M. Sunday (English) ................................................................9:00 A.M. Sunday (English) ..............................................................10:30 A.M. Sunday (Tex-Mex) Mariachi Mass ................................(Noon)12:30 P.M. Sunday (Tex-Mex) ............................................................... 5:30 P.M. Monday, Tuesday, Wednesday & Friday (Tex-Mex) .........6:55 A.M. Thursday (Tex-Mex) ............................................................ 7:00 P.M.

CONFESSIONS

Thursday ............................................................................ 6:00 P.M. Saturday ............................................................................. 3:00 P.M. “Texas Friendly” spoken at all masses, confessions and at the office too.” “The coldest air conditioning, the coolest dogs, and the warmest welcome in town!

Growing into the mystery of the future!

THE FATHERS: †FR. JIM, FR. PHILION & FR. ROY

(†MAGNA, †SENTINEL, †MAGNO, †AUGIE, †DIDYMUS, †CHUNKLY, †GIRLY, CANTINA, VALENTINE, †NEWLY, BENDITO, CHARLOTTE, CENIZA & WIGLET) MISIONERAS CATHEQUISTAS, SR. LUPITA, † DEACON AYALA, DEACON CASTANEDA

PADRES OBLATOS

AND THE WHOLE PARISH OFFERS A “DOWN HOME” SOUTH TEXAS WELCOME TO ALL OUR NEW AND RETURNING WINTER TEXANS AND NEIGHBORS.

620 DUNLAP, MISSION, TX • 585-2623 - ONE BLOCK WEST OF CONWAY ON MAGNA DRIVE (6TH ST.)


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Fiesta Souvenir Edition 2020

The City of Peñitas Congratulates

Queen citrianna LXXXiii

2020 Duchess Of White Wing

Jaedynn E’Del Alaniz

Samantha Lee Garcia

MAYOR

RIGO LOPEZ

MAYOR PRO-TEM

RAMIRO LOYA

COUNCILMAN

FELIPE QUINTANILLA

COUNCILMAN

ALEX GUAJARDO

COUNCILMAN

JOSE ROEL FLORES


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Fiesta Souvenir Edition 2020

From Earth to table A behind-the-scenes look at the family-run Lone Star Citrus Growers By Jamie Treviño For the Flowers family, citrus isn’t just an industry, it’s their livelihood. Lone Star Citrus Growers, which opened in 2007, is the only family-run produce packing shed in South Texas. Founded in Mission by three veterans in the citrus industry, Lone Star Citrus specializes in grapefruits and oranges. “We are the only family-run [full-service] grower, packer, shipper that’s down here,” T.J. Flowers, the Vice President of Operations at Lone Star Citrus, said. “There used to be a lot more, back in the old days there was quite a few different packing houses, most of which were family-owned, run and operated.” Lone Star Citrus distributes any-

where from 1.5 million to 2 million 40-pound cartons of Texas citrus annually. 75 percent of their production is grapefruit, while 25 percent is oranges. “We [the Flowers family] grew up down here in the Rio Grande Valley, this is our home,” T.J. Flowers said. “We love the area. My dad has been in citrus over 40 years, so I grew up around it.” Flowers, and his wife April (the Lone Star Citrus Growers Marketing Director), spoke on the impact the citrus industry has. At Lone Star Citrus, they employ anywhere from 140 to 240 people throughout the year. “We ship across the country and into

See LONE STAR CITRUS Pg. 22

T.J. Flowers, Vice President of Operations at Lone Star Citrus Growers, shows off some Texas grapefruits in the packing facility. Progress Times photo by Jamie Treviño.

The services provided are but a glimpse of how we can help your loved one receive the best services available in the community. Mission Nursing & Rehabilitation Center is able to provide services that focus on treatment and our primary objective is on returning you home as soon as possible. 24-hour licensed nursing care I.V. Therapy Medication Management Enteral Therapy Infusion Therapy Comprehensive Wound Care Respite Care

In-patient and Out-Patient Rehabilitation Physical Therapy Fall Prevention Program Strength and Endurance Program Gait Training Decrease healing time for injuries

Saluting the 83rd Texas Citrus Fiesta

Occupational Therapy

Neuro Re-education Activities of Daily Living Training Contracture Prevention Program Home Evaluation and Assessment

Speech Therapy

Swallowing Program (Vital Stim Therapy) Speech Intelligibility Cognitive Retraining

Conveniently located across from Mission Regional Medical Center

Social Services Activities & Recreation Family Program Barber & Beauty Shop Services Mission

EXP. 83

1013 S. Bryan Rd. • MIssion, TX

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Serving the Community Since 1988


14

Fiesta Souvenir Edition 2020

3-2-1 BLAST OFF!!!

Come EXPLORE Mission during the Texas Citrus Fiesta – January 25th.

FUN FOR THE ENTIRE FAMILY.

TCF2020 SPACE ODYSSEY ADVENTURE

Dr. Armando Ocaña MAYOR

Norie Garza MAYOR PRO-TEM

Jessica Ortega-Ochoa COUNCILWOMAN

Ruben Plata COUNCILMAN

www.missiontexas.us

Jose Alberto Vela COUNCILMAN

1201 E. 8th St. Mission, Texas • (956) 580-8650

Randy Perez CITY MANAGER


Fiesta Souvenir Edition 2020

03 15

Texas A&M’s Parsons Mounted Cavalry to ride in Texas Citrus Fiesta Parade of Oranges The first group in university history to represent Texas A&M in one of Mission’s oldest traditions will make their local debut this weekend. Texas A&M University’s Parsons Mounted Cavalry has been invited to ride in the 83rd Citrus Fiesta’s Parade of Oranges on Saturday, Jan. 25 2020 in Mission. Parsons Mounted Cavalry is a special unit in the Corps of Cadets and is the only collegiate mounted cavalry unit in the nation. Their trip to the Citrus Fiesta Parade marks the first time that any group from Texas A&M has participated in the parade or any Citrus Fiesta events, according to a news release from the university. PMC will travel by truck and trailer with 64 cadets and 43 horses to Mission to participate in the four-mile long Parade of Oranges this weekend, which serves as

See TEXA A&M’S PARSONS Pg. 19

Parsons Mounted Cavalry is the first group in university history to represent Texas A&M in the Citrus Fiesta. Courtesy photo.

I am honored to serve as Grand Marshal for the Texas Citrus Fiesta Parade of Oranges. I have many fond memories of growing up in Mission and watching the parade with my family. This is home, where I was raised, educated and played quarterback for the Mission Eagles. I am proud to call Mission my Hometown.


16

Fiesta Souvenir Edition 2020

Celebrating the 83rd Annual Texas Citrus Fiesta

proudly supports Duchess of Crepe Myrtle

Duchess of Royal Palms

Destanee Nayleah Rivera Ricardo Villarreal Mayor

Linda Sarabia Mayor Pro Tem

Kaylee Ann Silva Javier Ramirez Councilman

Jose Luis Perez Councilman

Michael Leo - City Manager

Joel Garcia Councilman

www.cityofpalmview.com

Anthony Uresti Councilman


Fiesta Souvenir Edition 2020

03 17


18

Fiesta Souvenir Edition 2020


03 19

Fiesta Souvenir Edition 2020 from pg. 15

TEXAS A&M’S PARSONS

the culminating event of the Citrus Fiesta festivities. “We are thrilled that Parsons Mounted Cavalry has been extended an invitation to participate in such a significant event as the Citrus Fiesta in Mission,” said Brigadier General Joe E. Ramirez, Jr, Commandant of the Corps of Cadets in a statement. “This is a first for our Corps and our university, and we are proud that PMC will represent the Corps of Cadets and Texas A&M University with pride and distinction in the Parade of Oranges.” Mark Floyd, commanding officer of Parsons Mounted Cavalry., said in the news release that representing the Corps and the University at TCF is an “incredible opportunity.” “Being able to be such a visible representation of our Corps and university is an incredible honor, an honor that we take seriously,” Floyd stated in the release. “This parade is unique in that it is our first time heading down to the Rio Grande Valley, so we are excited to be able to represent the university down there while being a part of one of their largest events.” PMC consists of 90 junior and senior cadets and 73 horses and mules. Named after a former Commandant of the Corps of Cadets, Colonel Thomas R. Parsons, the horse cavalry unit consists of cavalry, artillery and quartermaster elements. Military-style horse training is used to teach cadets self-discipline, confidence, leadership and deci- Ramiro J. Rodriguez, Jr. Roberto A Salinas Mayor Mayor Pro-Tem sion-making. Parsons Mounted Cavalry has been in existence at Texas A&M University for 45 years. Parsons Mounted Cavalry also participated in 130th Rose Parade in Pasadena, California last year.

83RD Texas Citrus Fiesta TCF2020 SPACE ODYSSEY ADVENTURE

Ruben De Leon Councilman

Jaime Aranda Councilman

Israel Silva Councilman

Ofelia Peña-Perez Councilwoman

4417 North Shary Rd. • Palmhurst, TX • (956)583-8697 www.cityofpalmhursttx.com


20

Fiesta Souvenir Edition 2020

Saluting the 83rd Texas Citrus Fiesta Your Friendly Neighborhood Pharmacy

* Free Valley Wide Delivery

Brandon Thompson KING CITRUS LX X XII I was humbled and honored to be crowned as the 82nd King Citrus. To represent the industry in which my family has been involved since 1929 was a privilege. I am very grateful to the former Kings who mentored and guided me through this wonderful experience. I enjoyed the eight parades I attended with Queen Citriana LXXXII, Alexandria Canchola, and all of the Royal Court. Getting to know them and their caring families was a true blessing.

• Immunizations available year round No appointment needed • 10 Minute Prescription Refills By phone or in person • Specialty Compounding Available! • Full Line DME supplies and wheelchairs • Free Delivery Valley Wide Now serving Rio Grande City and Roma) • All insurance Welcome (Medicaid/medicare/workman’s comp/chips/private pay) • 90 day prescriptions available!

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I want to give a special thanks to Lisa Rivera, Bill Filut and the rest of the Texas Citrus Fiesta association. They helped guide me through the process and were there whenever I had a need. I also wish to congratulate the new King. Being a part of the history, pageantry, and tradition is something I will cherish, and my advice to the new King is to partake wholeheartedly and enjoy your reign. Sincerely,

Brandon Thompson


03 21

Fiesta Souvenir Edition 2020

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22

Fiesta Souvenir Edition 2020 from pg. 13

LONE STAR CITRUS

Canada, we even export [to Europe],” April Flowers said. “We tend to go North and West - California is our second biggest market, Texas being the first.” Located at 9625 N. Moorefield Rd., Lone Star Citrus found Mission to be one of the best places to produce citrus. They distribute to Walmart, HEB, Kroger, Aldi,

Early vote February 18-28 Election Day March 3, 2020 Pol. Ad paid for by Bobby Guerra for State Representatve, 10213 N. 10th Street, McAllen, TX. 78504. Norma Y. Cardenas Treasurer.

Sunkist and more. “It just goes everywhere,” April Flowers said. “We want everyone to enjoy our fruit.” Nothing Sweeter Citrus grown properly in the area tend to have a sweeter taste, and are known by people across the country.

See LONE STAR CITRUS Pg. 24


03 23

Fiesta Souvenir Edition 2020

A Family-Owned Business Since 1954

MISSION AUTO ELECTRIC, INC. DBA

In 1954, Mission businessman Ben Cavazos opened Mission Auto Electric, Inc. Now, M.A.E. Power Equipment, we have a reputation for selling top quality products and having excellent service. M.A.E. Power Equipment is an Onan, and Generac generator service center.

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24

Fiesta Souvenir Edition 2020 from pg. 22

“The City of Sunshine”

LONE STAR CITRUS

City of Sullivan City Congratulates

Sandra Marbella Ramirez 2020 Duchess of Ebony

Alexa Verastegui

2020 Duchess of Sunshine

Nathaly Hope Flores 2020 Duchess of Zinnia

500 S Cenizo Dr - Sullivan City, TX 78595 • (956) 485-2828

“We provide a healthy option in grapefruit,” T.J. Flowers said. “Everybody knows the sweetest grapefruit is out of Texas.” April Flowers noted that she regularly receives emails from people asking where they can find Texas grapefruit, because they can’t be beat. “People who know Texas grapefruit are especially loyal to it,” April Flowers said. “Our fruit is sweeter than varieties that are available from other areas.” In the Valley factors like insects and pests drawn by humidity, and strong winds leave scarring, make it more tricky to grow aesthetically-pleasing grapefruit. T.J. Flowers believes that because the process of growing the best citrus is delicate in South Texas, more care results in a brighter, richer product both in color and taste. “We have to do our very best to keep the bugs off it, there’s nothing we can do about the wind, it’s hot and there’s not a whole lot of rain so we have to irrigate,” T.J. Flowers said. “The payoff is it’s very sweet. In Mother Nature, often times the harder it has to fight to survive, the better it will be taste-wise. If it comes easy, it doesn’t taste as good.” It also has to do with climate and location. “Texas grapefruit is sweeter because of the proximity to the coast, which has different soil connotations,” T.J. Flowers said. “It’s like a tropical area for most of the year, but we have cold snaps in the wintertime which really helps to bring out the sugar.” Produce - Processed and Packaged Walking into the packing house, it’s impossible to miss the familiar scent of citrus. It’s a flurry of sound and motion as employees go through each stage in the process of bringing grapefruits and oranges from Earth to table. The Mission location was chosen not only because of the climate, but its proximity to prime groves in the area. “Hidalgo County is the largest citrus-producing county in the Rio Grande Valley,” T.J. Flowers said. “So having our facility here is advantageous geographically because we’re in the middle of all the action.” In produce, some year’s crops are more bountiful than others, but Lone Star Citrus has seen a steady pull over time. “It’s seasonal, we start in October and

See LONE STAR CITRUS Pg. 30


Fiesta Souvenir Edition 2020

03 25

We Salute The 83rd

Proudly Supports

INSURANCE AGENCY

Duchess of Oleander

YOUR HOMETOWN INDEPENDENT AGENT

“Serving The Rio Grande Valley Since 1911”

220 E. Tom Landry • Mission, TX • 956-581-2183

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Larry Gallardo Celebrating 83 years of Texas Citrus Fiesta POLITICAL AD PAID FOR BY THE CANDIDATE.

Halle Marie Milam


26

Fiesta Souvenir Edition 2020

ATTENTION!

ROAD ATTENTION! CLOSURES

ROAD CLOSURES

Due to the festivities taking place with the 2020 Texas Citrus Due to the festivities Fiesta Parade thetaking place with SATURDAY, the 2019 Texas Citrus following roads will Fiesta Parade the be closed at the times SATURDAY, followingJANUARY roads will 25th, 2020 notated. be closed at the times JANUARY 26th, 2019 2020 CITRUS FIESTA FUN FAIR notated.

FUN FAIR The Texas Citrus Fiesta Fun Fair has been relocated to the City of Mission Market Square co-located next to the Chamber of Commerce downtown Mission off Conway and 10th Street. The Fun Fair parking lot area will be located in the Fallas Paredes parking lot and the Leo Pena 2019 CITRUS FIESTA FUN FAIR Placita Park and can be acFUN FAIR cessed off Perkins Street the fair. Thejust Texaswest CitrusofFiesta Fun Fair has been relocated to the City of Mission Market PARADE OF ORANGES 3PM of Commerce downtown Mission off Square co-located next to the •Chamber ConwayFiesta and 10th Street. Fun Fair parking area willStreet; be located in the Once again the Texas Citrus Parade of The Oranges will be onlot Conway ParedesParkway parking lotand and the Leo South Pena Placita and canand be accessed off the parade will beginFallas on Griffin travel thruPark Conway Perkins Street just west of the fair. end at 1st Street. Guests are advised to park and line up north of 1st Street and PARADE OF ORANGES • 3PM South of Griffin Parkway. Once again the Texas Citrus Fiesta Parade of Oranges will be on Conway Street;

the parade will begin on Griffin Parkway and travel South thru Conway and end at 1st Street. Guests are advised to park and line up north of 1st Street and South of Griffin Parkway.

ROAD CLOSURES

9am • 100 & 200 Blocks of W. Tom Landry ROAD CLOSURES 9am of – 9thW. andBuss. 10th Street 100 & 200 Blocks 83 West from Conway to Perkins

10am – Thornton North to 2 Mile Line 12 pm all cross streets off Conway will be closed with the exception of 10:30am • Griffin Parkway (495) • Kika De La Garza Dr. • 2 Mile and Conway to Thorwood • 6th street • 4th street 12:00pm • 1st street • All minors street between Mile & Exp. 83 the ones mentioned above. At 2pm ALL streets2will be closed to include Please make travel plans accordingly and allow yourself enough time in your 2:00pm commute on Saturday the 26th, 2019 and arrive safely at your destination your • At 2pm ALL major streets between 2-Mile & Exp. 8 patience is appreciated. including FM 495, Kika de la Garza Loop, 1st St. & 6th St.

Please make travel plans accordingly and allow yourself enough time in your commute on Saturday the 26th, 2019 and arrive safely at your destination your patience is appreciated.


Fiesta Souvenir Edition 2020

03 27

FIESTA FUN FAIR LIVE ENTERTAINMENT

BOOTHS & EXHIBITS H Arts & Crafts H Vendors & Food Booths H Continuous Live Entertainment H Commercial Exhibits H Educational Exhibits

FIESTA FOODS H Funnel Cakes H Turkey Legs H Tacos H Fajitas H Citrus H Corn-on-the-Cob H Hot Dogs H Spiral Potatoes H Sausages H Pastries Grapefruit Pies H Fruit Stand & Many More Delicious Foods

Saturday, Jan. 25, 2020

10:00am to 10:00pm Parade starts at 3:00pm LOCATION: LEO PENA PLACITA 8TH & CONWAY, MISSION, TX. FREE LIVE MUSIC FROM 10 A.M.- 10P.M.

FEATURED BANDS LEGENDZZ BAND GRUPO ITZAMOR TEJANO REIGN LA PREFERENCIA THE ROVERS INDOMABLE TEXAS STORM BAND


28

Fiesta Souvenir Edition 2020 Isidro Casanova

Mary Salinas

MAYOR

COMISSIONER

Reynanldo Acosta

Laura Mendiola Mancias

COMISSIONER

COMISSIONER

Roger Hernandez COMISSIONER

2:00 SPECIAL’S

Jaqueline Bazan

CITY ADMINISTRATOR

Roberto Jackson CITY ATTORNEY

Julianita Sabala

18-HOLES WITH 1/2 CART OR WITH OUT CART .......... $20.00 9-HOLES WITH 1/2 CART OR WITH OUT CART ............ $15.00

WINTER FEES STARTING NOV.1ST

18-Hole Round With 1/2 CART ..................................... $30.00 9-Hole Round With 1/2 CART ....................................... $20.00 18-Hole Round Walking ............................................... $20.00 9-Hole Round Walking ................................................. $15.00

Memberships

12 Month Green Fee membership ......................... .$800.00 12 Month Trail Fee .................................................. .$500.00 6 Month Green Fee Membership .............................. 700.00 6 Month Trail Fee ..................................................... $400.00 6 Month Green Fee Membership .............................. 700.00 6 Month Trail Fee ..................................................... $400.00 EXTRA CART TRAIL FEE .......................$250.00

10 Rounds Punch Cards

9 Hole Punch Card .................................................... $135.00 18 Hole Punch Card ................................................. $180.00 9 Hole Punch Card with 1/2 CART ............................ $185.00 18 Hole Punch Card with 1/2 CART.......................... $285.00

CITY SECRETARY

The CiTy of La Joya

WouLd Like To CongraTuLaTe Their royaL CourT Audrey Moreno

Avery Marie Gonzalez

Adeline Moreno

Aubrey Perales

Princess of Hibiscus

Princess of Zinnia

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Jayden Austin Garcia Royal Page

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ONE HOUR ................................................................. .$40.00 MUST CALL TO SET UP APPOINTMENT

TOURNAMENT RATES

NOVEMBER - APRIL 60 OR MORE PLAYERS.............................. $20.00 A PERSON

LA JOYA EMPLOYEE MEMBERSHIPS 12 MONTH MEMBERSHIP ........................................ $600.00 12 MONTH TRAIL FEE............................................... $500.00 3 MONTH MEMBERSHIP ......................................... $400.00 3 MONTH TRAIL FEE ................................................. $300.00

956-323-2165 Hours of Operation: Mon.-Sun. 7am - 6:30pm

7400 W. Exp. 83 • Mission, TX

Karolina Ysabella Hernandez 2020 duChess of reTama


03 29

Fiesta Souvenir Edition 2020

83RD TEXAS CITRUS FIESTA

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30

Fiesta Souvenir Edition 2020 from pg. 24

LONE STAR CITRUS

finish in April, so we have to effectively make 12 months worth of money in about six months time,” T.J. Flowers said. “As long as you plan correctly, operate efficiently and budget properly, it is no problem to make ends meet on a 12-month schedule.” April brought up that everything is done reliant on the cooperation of Mother Nature. T.J. joked that Mother Nature rarely asks what their plans are. “We also are proactive - we don’t rely on rain, we purchase our water allotments in advance and irrigate all during the long, hot summer,” T.J. Flowers said. Summer is the Lone Star Citrus growing season, and the fall and spring bring harvest. Once the grapefruits and oranges are picked, they enter an extensive treatment so they can be ready to be purchased. All the fruit harvested is brought into the packing shed on a daily basis. When grapefruit is first picked from a tree, it is still green in color. Lone Star Citrus takes cartons to degreening rooms, where it is put through a process of air circulation, heat and humidity for 3 to 5 days so it can change color before being sorted. Once produce leaves the degreening rooms, they are taken to the production line, where they are washed, waxed (with a food-grade, edible coating), dried, sized and graded. Next it is put into inventory so it can be counted before being packaged for the consumer. “Fancy” grade grapefruits are separated into different bins by an autoline sizer that takes pictures of the fruit and measures it before moving it to the proper bin. Grapefruits are measured by how many can fit in a box, from 32 to 40 to 48. “We want to make sure we have it fresh for our customers,” T.J. Flowers said. People buying produce tend to purchase based on aesthetics, so the fruits with a bit more exterior scarring and discoloration are considered “choice” grade, and are placed in bags where retailers can sell the product for less. “The fancier fruit goes on shelves just because it looks prettier,” T.J. Flowers said. “The inside of the fruit tastes the same, the outside scars are just an outward defect. Often times people buy with their eyes.” Employees at Lone Star Citrus are busy throughout the process, as they have a wider range of packing compared to a machine. A line of eight women (and two stackers) can bag a semi-truck trailer

See LONE STAR CITRUS Pg. 31


Fiesta Souvenir Edition 2020 from pg. 30

LONE STAR CITRUS

load of citrus in an hour. Winter Sweetz Lone Star Citrus is abuzz with their latest venture: Winter Sweetz. Texas remains one of the leading growers of citrus produce, but is faced with competition in Florida and California. “In the arena of grapefruit, there’s quite a bit of competition when you consider all the different production areas,” T.J. Flowers said. “One of the things we market to separate brands, growing areas and production zones is we market under our Winter Sweetz program.” Currently, Winter Sweetz (which can be found online and on social media) is holding the Sweeter Texas Sweepstakes. When someone buys a bag of Winter Sweetz citrus, they can enter to win a $500 gift card. “We want to associate the time of year we’re in production, which is winter, with sweet Texas grapefruit,” T.J. Flowers said. “You can get grapefruit in the summertime too, it just comes from California and it’s real sour.” Embracing the Fiesta Lone Star Citrus, and the Flowers family, have been involved in the Texas Citrus Fiesta since their opening. T.J.’s father Jud Flowers, one of the founders of Lone Star Citrus Growers, serves as the company’s Chief Executive Officer and President. He served as the 67th King Citrus in 2004. T.J.’s sister, Summer Flowers, was elected 69th Queen Citrianna a few years after that. T.J. and April’s daughter also participated as part of the Royal Court, serving as Princess of Red Grapefruit Blossom. “The Texas state fruit is the grapefruit,” T.J. Flowers said. “This type of event, that puts the spotlight on Texas citrus, is important because it keeps the buzz about the commodity. It also focuses on the history of it as well.” April Flowers, who is originally from North Texas, found citrus to be a major part of life in Mission. She said the Texas Citrus Fiesta is important to Lone Star Citrus not only because of the celebration of the industry, but the preservation of history and the cultural commodity. “Grapefruit and Texas citrus is very much part of the culture here,” April Flowers said. “So many of our local families, whether they are currently in citrus or not, are connected to citrus. And we need to celebrate that, that’s what makes us special. It’s the gift of our land.”

Celebrating the 83rd Annual

Texas Citrus Fiesta TCF2020 SPACE ODYSSEY ADVENTURE

Red. Sweet.

Delicious 9625 N Moorefield Rd • Mission, Texas 956) 424-7775 www.lonestarcitrus.com

03 31


32

Fiesta Souvenir Edition 2020

Thank You Texas Citrus Fiesta! TCF2020 SPACE ODYSSEY ADVENTURE

83rd Texas Citrus Fiesta “Space Odyssey Adventure”

QUEEN CII I NN LXXXIII

Parade of Oranges

Saturday, January 25, 2020 - 3pm Parade will run south on Conway Ave. from FM 495 to 1st St. - Mission, TX

Fun Fair

10am - 10pm, Saturday, January 25, 2020 Live Music, Food, Vendors, Craft Vendors & Much More Leo Peña Placita Park - 9th St. & Conway Ave. - Mission, TX

Heart of America Carnival January 18 thru January 26, 2020

TCF Annual Fahion Show

(April 2020) Date and Time TBA - $20 Fashion Show and Luncheon

TCF 2nd Annual Sanctioned Vaquero Cook-Off (May 2020) Date, Time, Entry Fees TBA

For more information call or stop by Texas Citrus Fiesta Office 2220 E. 9th St. - Mission, Tx • (956) 585-9724

J EDENN E’DEL L NIZ


03 33

Fiesta Souvenir Edition 2020

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34

Fiesta Souvenir Edition 2020

I’d like to express my heartfelt gratitude to the individuals, business partners and community for their efforts in the production and marketing of the world’s best grapefruit and oranges. Thank you for creating so many fun filled memories for so many families in our community the last 83 years.

Norberto “Beto” Salinas


Fiesta Souvenir Edition 2020

03 35


36

Fiesta Souvenir Edition 2020

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