the ISSUE As style guru Rachel Zoe once said, “Style is a way to say who you are without having to speak”, and going off that premise, our region has some very classy and bold women in its ranks – read through this month’s pages to meet some of our very own national style influencers.
very day that I come to work I am inspired by my co-workers’ style, between who we see on social media, watch on TV and have in our social circle we often draw inspiration for our own style. Our very own BDM Maree McGrath has been nominated as one of the Coast’s best dressed in the lead up to the Sunshine Coast Fashion Festival in October. I am surrounded by very stylish women! Speaking of awards, I am ecstatic to share with you that Profile Magazine has been made a national finalist in the Custom Magazine of the Year category of the Publish Awards 2016! I am so incredibly proud to see our stylish magazine selected to run alongside the nation’s big guns of custom publishing. For our privatelyowned publication to be compared with huge names like Myer Emporium, Qantas Magazine and Coles Magazine on a national platform is a great honour, and it’s amazing to know others love and appreciate Profile as much as myself and the team do. We are proud to fly the flag for the Sunshine Coast! It's very rewarding to see our labour of love pay oﬀ and have our amazing team be recognised for their tireless dedication to inspire and entertain our readers. I’m also humbled to have personally been made a regional finalist in the Australian Institute of Management Leadership Excellence Awards. I am honoured to head an amazing team of strong, talented professionals in producing something I so passionately believe in. So, of course, the big question is now, what on earth does one wear to an awards ceremony? I’ll be looking to this issue for some fashion inspiration!
KARA DE SCHOT, PROFILE GENERAL MANAGER
THE FASHION ISSUE COVERSHOOT...
THE ULTIMATE FASHION ACCESSORY
The Profile team would like to congratulate Art Director and Style Editor Johanna and her husband Troy on the arrival of their gorgeous son Hendrix. If his super-stylish mum is anything to go by – Hendrix is bound to be the best-dressed babe in town! september 2016
Front cover image by Paula Brennan from Paula Brennan Photography. Hair and Makeup by Melina Dee Makeup Artistry. On the cover Bec wears Wayne Cooper blouse RRP $129 from Myer Sunshine Plaza, Country Denim Australia pants RRP $65 from Red Envy, and necklace by Inspire by Bec.
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O N THE C OVER Giselle Peters Behind the lens
The model-turned-photographer capturing everyone’s attention
Finding light in darkness
This talented jewellery designer is a vision of beauty in more ways than one
Sarah Timmerman Fashion forward thinking
The beautiful mind behind multi-milliondollar empire, Beginning Boutique
hen it comes to fashion, everyone’s style is as individual as they are. Like it or not, how we dress says a lot about our personality and determines how others perceive us – at least initially. Fashion can be a powerful thing too; if you look good you feel good and that is reflected in our confidence levels. Nothing cheers us ladies up more than a bit of retail therapy and let’s be honest, a hot new jacket or a killer pair of heels does wonders for boosting the mood! This month, Profile turns its focus to all things fashion and we have a fantastic line-up of stories for you. On the cover, Bec McMillan shares her incredible story of tragedy to triumph. From enduring years of heartbreak and personal loss, Bec has drawn on her experiences to help others heal through her range of stunning crystal jewellery and essential oils. Nicole Fuge chats with former model Giselle Peters who is now on
the other side of the lens as a talented photographer, local print designer Shyanne Clarke proves anything is possible if you follow your dreams and Tayla Arthur catches up with up-andcoming clothes designer Jocelyn Horner about how facing her fears to pursue her love of fashion has secured her a place in the spotlight at this year’s Sunshine Coast Fashion Festival. These are just some of the stories you’ll read about in this special fashion issue of Profile, as well as all the very latest in health and beauty, food, culture, interiors and of course, what’s on. So here’s to fashion and let me leave you with one of my all time favourite fashion quotes: “Give a girl the right shoes and she can conquer the world.” – Marilyn Monroe Amen sister!
Ingrid xx profilemag.com.au
Keep it sleek and simple with these monochromatic style trends
editorâ€™s note events
secret life shyanne clarke
people giselle peters
view jenna turner
cover story bec mcmillan
future jocelyn horner
brisbane fashion month
competitions the last word erika heynatz
Update your beauty routine for spring
BUSINESS + REAL ESTATE 46
business sarah timmerman
real estate sue godfrey
blokes about town
the style edit johanna jensen-brown
homegrown isabella wight
inspire my wedding wish
style counsel jaala underwood
GOURMET + CULTURE 84
the gourmet edit nicole fuge
exclusive feature doctor libby weaver
ladies at lunch
Celebrate the arrival of spring with these colourful home buys
WANT TO NETWORK?
DOUBLE MAGAZINE LAUNCH On Monday, 8 August at Ebb Restaurant, Profile Magazine launched the August ‘Home’ edition, along with the very first issue of Think Business Magazine. Guests enjoyed a delicious array of canapes, while networking with the leading business owners on the Sunshine Coast. Photos Wade Fuge
Join our next Profi le Magazine launch eve nt to meet 100+ local bu siness owners and influenc ers. Book your tickets at profilemag.com.au
PROFILE MAGAZINE AUGUST LAUNCH 1. KATHERINE ALLAN, HAMISH BOLDERSTON, PAUL BELL, GRANT GOODRUM AND AMY FECKNER 2. ALVIA TURNEY AND AMANDA STEVENS 3. BEC AND ADRIAN RAMSAY 4. ASHTON KEILLOR AND HOLLY SPILLANE 5. FIRST ISSUE OF THINK BUSINESS MAGAZINE 6. KAREN FAA AND JULIE ELLENBERGER 7. MICHAEL SHADFORTH, CRAIG MATHESON, ROD RICHARDS AND BILL DARBY 8. DONNA NIAZOV AND HOWARD MONTGOMERY 9. KELLY CATTANACH, KAREN YOUNG AND NADINE BAUMANN
SMART LUNCH Sunshine Coast Mayor Mark Jamieson and chief executive oﬃcer Michael Whittaker outlined the vision for a smart, healthy, sustainable and creative region at the Caloundra Chamber of Commerce’s Smart Lunch on Tuesday, 9 August. Photos Brian Rogers Photographics
LIFESTYLE EXPO Thousands of women attended the annual Women’s Lifestyle Expo, where they became inspired by more than 100 exhibits and free workshops at the Lake Kawana Community Centre on 19 and 20 August. Photos Jaclyn Fellows
WOMEN’S LIFESTYLE EXPO 1. PAUL WHITE, RENEE SCOTT AND DAVE HOFMANN 2. MARNIE COMBES AND LEONIE LEOPOLD 3. JESSIE FAVELL 4. FELICIA MACPHERSON AND ANNE THOMPSON 5. HEATHER WILLIAMS AND TERESSA MCLELLAN
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W H AT ’ S O N I N
IRONMAN 70.3 WORLD CHAMPIONSHIP
This huge sporting event hits the Sunshine Coast in what will be its first time on Australian soil. Come along to watch the world’s best athletes go head-to-head for the chance to reign supreme and take out the IRONMAN 70.3 title. More than 3000 competitors will test their endurance and speed, starting with the swim at Mooloolaba Beach, winding through the Hinterland for the cycle leg, and ending with a run along Alexandra Headland. Free to watch. ap.ironman.com
PEREGIAN BEACH FOOD AND FASHION FIESTA
Join the Peregian Beach Business Association in celebrating the sixth annual Food and Fashion Fiesta at the Village Square. The fiesta includes a delicious two-course lunch prepared by Peregian’s top restaurants, as well as live entertainment and a showcase of the latest spring fashion. The event will run from 11am to 2.30pm and raise funds for the Noosa Nippers @ Peregian. Tickets are $50. www.stickytickets.com.au
PROFILE MAGAZINE SEPTEMBER LAUNCH
Join the Proﬁle team as we celebrate the launch of our fabulous fashion issue! Held at the very stylish Five and Dime in Maroochydore, guests will enjoy bubbly and canapes while networking with other readers and advertisers, and mingling with the familiar faces featured within this month’s magazine. You’ll also be able to grab a copy of this fiercely fashionable issue, as well as meet the team behind Proﬁle. Tickets are just $45. www.proﬁlemag.com.au
MAROOCHY MUSIC AND VISUAL ARTS FESTIVAL
Mitchell Creek Rock ‘n’ Blues Fest
After its hugely successful inaugural event last year, lovers of the arts can expect another amazing lineup of creatives to descend on Maroochydore’s Horton Park Golf Course. Punters will be treated to awe-inspiring artwork and music by some of the nation’s hottest acts, including Matt Corby, Peking Duk, Vera Blue and Client Liaison. Tickets to this 18+ event are available through the festival website and Oztix from $110+ booking fee. www.mmvaf.com.au 8
More than 150 bands and artists will grace the stage at this three-day Mary Valley music spectacular, including immensely popular acts Ana Popovic, Stonefield, and Ash Grunwald. Held on a 90 acre property surrounded by nothing but trees, free onsite camping will ensure it’s a safe and comfortable weekend for all. www.mitchellcreekrocknbluefest.com.au
THE IMPERIAL RUSSIAN BALLET COMPANY PERFORMS THE NUTCRACKER Marvel at the beauty of the ballet with one of the world’s most loved performances. Set to Tchaikovsky’s classic arrangements and performed by an internationally-renowned ballet company boasting incredibly talented dancers who will take your breath away, The Nutcracker is certain to draw audiences young and old when it hits The Events Centre in Caloundra. Tickets are $87.90, or $77.90 for concession.
LAYBY NOW FOR CHRISTMAS
Antique and Modern Jewellery
Showcasing antique and collectable jewellery from all over the world. Repair and modelling work undertaken by our in-house jeweller. 15CT GOLD, ENAMEL AND PEARL VICTORIAN DROP EARRINGS
30 SEPTEMBER-3 OCTOBER CALOUNDRA MUSIC FESTIVAL
Returning for its 10th year, the Caloundra Music Festival has a reputation for bringing some of Australia’s best and brightest acts to the Coast. With this year’s line-up boasting the likes of Guy Sebastian, The Cat Empire, Ladyhawke and Icehouse, music lovers will be in their element while soaking up the fantastic atmosphere created by the festival and enjoying the stunning scenery of Kings Beach.
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www.caloundramusicfestival.com 15CT GOLD VICTORIAN TASSEL EARRINGS
30 SEPTEMBER-3 OCTOBER
Bookworms will be in their element this month, with more than 10,000 books for sale across a huge variety of genres. Held at the Lake Kawana Community Centre from 8.30am to 4pm over four days, sales will raise vital funds to support Lifeline services in Queensland. It’s not just books for sale either – with a range of CDs, vinyl, puzzles and games available to purchase, come along and snap up a bargain while supporting this essential cause. www.lifelinebookfest.com
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LET’S CHAT WORDS NICOLE FUGE
What happened to girls being girls? Is social media to blame for them growing up too fast and being plagued with self esteem issues? Or is it simply a sign of the changing times and we need to find new ways to nurture our little ladies and provide a safe haven for them to just be themselves.
resenting oneself in a well put together way is something I learnt from my mother and she from her mother. Even to this day, it’s rare for any of us to be seen without at least the slightest stitch of make-up on. I was around 12 years old when I began sneaking into my parent’s bedroom to powder my face with Mum’s compact. But these days it seems almost normal for young girls to wear full faces of make-up on a daily basis and dress beyond their years. They are at an impressionable age and are influenced by the pouting, scantilyclad and selfie-obsessed celebs like Lianna Perdis, Ariana Grande, Kendall and Kylie
Jenner. Young girls idolise these people, they want to act like them, dress like them and be just like them. Interested to learn about the underlying reasons our girls are growing up faster than ever, I caught up with self esteem coach and mum-of-four daughters, Dawn Osborne to tell me more. “All teenage girls go through a phase of insecurity and self esteem issues, it’s part of growing up and discovering who we are as individuals. However, in the last 10 years I see that social media has played a much bigger role in compounding low self esteem issues. With photo editing and filters we can see the way other girls beautify their pictures, which can lead to personal thoughts of a negative self image,” she says. “It’s interesting because I remember playing with make-up around 13 to 14 years, but actually wearing it around 15 years. Again, today we have amazing marketing strategies used by big companies to infiltrate young people online. We have a lot more choice and access to YouTube information and training, which young girls like to follow.”
WHAT CAN WE DO TO BOOST GIRLS’ SELF ESTEEM?
• Tell them they are beautiful inside and out. • Look for the hidden treasures of goodness inside them. • “I’ve worked with many high risk teens and all of them are suﬀering with low self esteem. I make it my mission to draw out and tell them about the good I see,” says Dawn. “I don’t tell them unless I believe it to be true. Kids know an empty compliment when they hear it.”
So rather than throwing our hands up in the air and resigning to the stresses and obsesses of social media, it’s up to all of us (whether we’re mothers or not) to raise an inspired generation who see the beauty within, understand their worth and feel comfortable and confident to be their own person. Here’s to strong women – may we know them, may we be them, may we raise them.
a vibrant and engaging learning journey
Pacific Lutheran College is a supportive learning community, with a strong academic focus and exceptional sporting, cultural and outdoor programs. Our curriculum is designed to support a seamless transition from Kindergarten to Year 12, and then to life beyond school. Fostering thinking skills, curiosity and deep understanding, Pacific helps each child develop their own passion for learning.
www.pacificlutheran.qld.edu.au CONTACT Chris Henschke College Registrar 5436 7321 Woodlands Boulevard Meridan Plains 4551 september 2016
WORDS INGRID NELSON PHOTOS CHESTERTON SMITH PHOTOGRAPHY
Anything is possible if you follow your dreams, just ask Shyanne Clarke, a self-confessed dreamer and sparkle chaser who is making her mark in the fashion industry with her stunning beach-inspired prints.
n most creative industries, particularly fashion, there are those in the spotlight and those who play an equally important role behind the scenes, local mother-of-two and talented print designer Shyanne Clarke is the latter. The exotic patterns Shyanne dreams up from her home studio in Caloundra caught the attention of both local and international designers via her Instagram page, and have since graced the fashion runway for Bondi Bather as well as across the seas to Hawaii for an upcoming label that will be featured in the Emmy’s goodie bags! Not bad for a local girl who dared to dream big. “I’ve had my prints on swimwear and ladies fashion in online stores and boutiques from Myer to Urban Outfitters, and my designs also adorn Disrupt Sports surfboards,” says Shyanne proudly. “It’s amazing when you go into a shop and see a print you designed on a garment and what the designer has done with it. They can really enhance it. You might have a certain vision and then they do something with it that blows your mind – I get goosebumps!” It was quite by accident that Shyanne found herself working in this niche market. In fact, she never knew such a profession existed until she ran into a friend who was about to start her own print studio and had a lightbulb moment.
“I was always interested in art and drawing patterns but I never pursued print design because I didn’t know it was an actual job,” she says. “But when I discovered I could do this for a living I did a crazy happy dance because I had finally found my thing. “It’s surprising how many people don’t know it’s an actual job, so bringing awareness to it is good because ultimately it helps designers if they can access better prints that are unique to their brand. I’ve had designers contact me wanting custom designs for their range because the commercial lycra range is often very restricted and more suited for dance wear.” An entrepreneur at heart, Shyanne sold her online baby store while pregnant with her first child and used the profit to start her own print design business – Print Sea. “I’ve always known I didn’t want to work for someone else, I am very passionate about start-up businesses and I think it’s important to share information, so young people can get oﬀ on the right foot.” Having always lived near the beach, Shyanne’s designs are heavily influenced by the magic of the ocean. “I think saltwater is probably part of my DNA,” she jokes. “There is something enticing about the ocean. It’s my happy place and I want to create pieces that will inspire and capture the ocean spirit.” Inspired by just about anything, Shyanne’s designs can be sparked by the swirling of instant coﬀee as it mixes with water in the cup or a flower on the ground. “My ideas can come from anywhere – I wish I had a camera in my head so I could take a snapshot of what I’m thinking,” she says. So what exactly does the print design process involve?
“I had to learn how to use a computer pretty quickly,” says Shyanne. “It’s no good just being a good artist, you must be able to scan the file and work on it in Photoshop and then it needs to be in repeat, which makes the fabric seamless for the designer, it’s quite technical. “I learnt by necessity, but now I am a whizz. My husband used to be the technical one but now the tables have turned and he comes to me for help on the computer,” she laughs. With two young children to care for, Connor, six, and Alana, four, Shyanne says working from home allows her the ideal work/life balance and she plans to build her business as the children grow. Ultimately I want to build a three storey house, with a studio on the top level with wall-to-wall glass windows overlooking the ocean,” says Shyanne. “I would love to work closely with one brand, specifically Jennifer Hawkins. I really resonate with her style and branding. “I think everyone can achieve their dreams, you just have to find your sparkle and run with it because when you do, great things happen.” With an attitude like that, the world is her oyster.
“I never pursued PRINT DESIGN because I didn’t know it was an actual job. When I discovered I could do this FOR A LIVING I did a crazy happy dance because I had finally found my thing.”
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VIBRATIONS WORDS TAYLA ARTHUR PHOTOS RIKKI LANCASTER
From a no-nonsense nurse to a holistic counsellor determined to help others discover their real self, Joanne Steckelbruck has undergone a spiritual transformation that has not only changed her life, but also the lives of her clients.
ou may be a successful business person who has everything but still isn’t satisfied; a writer needing to overcome a mental block in creativity; or perhaps you’ve simply lost all motivation and just feel stuck. “I want people to know that there is a way out of the illness and sadness, and I want to be part of the positive change in the world,” Joanne Steckelbruck says with a warm smile. Possessing a strong belief in the power of unorthodox treatment, Joanne has come full circle since her career as a nurse, which she began upon finishing school. Joanne was raised in a strict Irish Catholic household and as such, was never interested in the concept of spiritual healing. But after her grandmother and father passed away on the same day, a grieving Joanne found herself drawn to trying something outside of the box as she searched for a solution to an unseen problem. “I started feeling lost and got these messages in my head to go to this crystal shop, which I normally wouldn’t do, so I ignored it for quite a while. But I just kept feeling it, so I thought, ‘I’ll just give it a go’.” Receiving a recommendation that she try sekhem energy, Joanne’s eyes were opened to a whole new world of healing that she had never known about. Wanting to share the incredible results with others who, like her, had given up hope in finding solutions to their own problems, she decided to learn the practice herself and
became a holistic counsellor. Launching her business Soul Discoveries at the start of this year, Joanne is now changing lives through the power of energy. “It was really different to anything I had experienced and it was amazing,” she says. “With my nursing, I found that the more I got into alternative spiritual energy, the less accepting I was of just treating symptoms. They only treat the disease, not the person, and I knew there was more to it than that.” Holding a diploma of counselling, Joanne combines this with her repertoire of skills to decide what will work best for each individual, and her treatments can help anyone, from people seeking relief from physical ailments, anxiety or depression, to those who just feel tired, stuck or lost. “I can help people with physical symptoms by taking them back to experiences in their lives that have initiated this stuck energy in their body that has become an illness. I can help people deal with their emotions, or for people who have anxiety or terrible sadness, I can lift that so they can cope,” explains Joanne. “Even if you don’t believe in it, it can shift some of this energy that’s stuck in your body. The best case is you can shift a lot of energy and embrace a new start to your life, finding out who you really are and connecting with nature and vibrational energy, and the worst case is you go away just feeling like you’ve had a good massage and feeling really relaxed.”
TO FIND OUT HOW SOUL DISCOVERIES CAN HELP YOU, CALL JOANNE ON 0412 597 448 OR VISIT SOULDISCOVERIES.COM.AU
“The soul always knows what to do to HEAL ITSELF, the key is to STILL THE MIND and hear your message.”
SOUL DISCOVERIES’ SERVICES Workshops Holistic counselling and coaching Meditation
Shamanism Sekhem Crystal energy Tapping
THE LENS WORDS NICOLE FUGE PHOTOS CONTRIBUTED BY GISELLE PETERS
Giselle Peters was 17 when she was scouted on the streets of Sydney and embarked on an international modelling career. Now, she is on the other side of the lens as a photographer, shooting fashion editorials and campaigns for local designers, models and social media personalities, including her eldest daughter.
iselle Peters graced the cover of Girlfriend magazine in May 1990, wearing a fashion-forward matching leopard print jacket and hat combo. Turn the page and there is a striking high end editorial shot from Elle magazine of Giselle cosying up to renowned male supermodel Marcus Schenkenberg. Giselle’s portfolio is a snapshot of her high flying career as an international model, working alongside the best in the business including Sarah O’Hare and Kate Fischer. “I was 17 and had done a little bit of modelling in Brisbane, when a Sydney photographer spotted me and took me to Egypt on a shoot for Carla Zampatti and Trent Nathan,” she says. “I then moved to Sydney and later lived and worked in Tokyo, Paris and London. It was a great way to travel, see the world and work with some of the best creatives in the industry. “I loved the creative process of fashion and the transformation – a lot of people see my book and say, ‘This doesn’t look like you,’ but it’s the photographer, the amazing make-up artist and the team who can transform anyone and that’s what I love about photography. “I also loved the travel, we mostly had a
driver but I preferred to walk the cities and discover things, like the graves of poets among tall buildings. I used to walk everywhere around Paris and London and go see people.” Modelling pried an otherwise shy Giselle out of her shell, enabling her to morph into whatever character she was booked to be. “I’ve always been shy with strangers and being attractive was confronting. I hated the attention,” she says. “Somehow when I modelled, I was able to step into being ‘someone else’. It was easy because with make-up, lights, clothes – you can pretend to be anyone. But upon turning 26, she started to see the industry in a new light. “It was before the age of social media and everyone taking selfies, in those days that’s what modelling was,” she says, “I went to a casting one day and there were a bunch of people saying, ‘Look at these photos of me, this is me, this is me, this is me’. “Modelling definitely has a shelf life and it’s not without its pressures – you are scrutinised and scrutinise yourself, for a living. I had been more fascinated by the actual photography (side of modelling) for a while, so I rang my agent the next day and quit. “I wanted to do something else and create more, which was a natural evolution,
“I love finding the TRUE BEAUTY in unexpected places, in all people, ages and forms. There is something in everyone utterly UNIQUE to them.”
GISELLE PETERS, IMAGE BY PHILL JACKSON
IMAGES THIS PAGE: SHOOT FOR ZOE KRATZMANN
Giselle’s views ON THE FASHION MAGAZINE INDUSTRY The whole fashion industry and landscape is so interesting at the moment. A lot of people say print media is on the way out and you see big magazines fold like Cleo … but I think it’s going to be like vinyl and it will come back around because there’s nothing like that tactile experience of seeing a print or picking up something beautiful in your hands and touching it.
most humbly appreciate the opportunity to learn from you’.” The internationally-renowned photographer has become Giselle’s mentor and his guidance has completely transformed her imagery. “Over the last three years, all of that experience has come together, the modelling, all of the knowledge about marketing and advertising has started to mesh together beautifully,” she says. “Photography is one of those things
ON SOCIAL MEDIA AND SELFIES When I was young, being ‘up yourself’ was the greatest insult anyone could throw at you. Now it seems to be a badge of honour. Girls need to be encouraged to find the greatest value inside of themselves and the true assets they all have, rather than the endless selfies. The selfies will lead nowhere. That is something I work on with girls during a photo session – to strip the pouting away and encourage them to be comfortable in their own skin. That’s where real beauty is. ON CHALLENGES IN LIFE As I’ve grown older I’ve realised the greatest hurdles you face, the ones that nearly break you, are often also the best things that could ever happen. You learn from every challenge, define your mettle and hopefully you become a better person.
understanding there is no actual truth or beauty in flattery or narcissism.” Giselle studied fine art photography in Sydney, “in the days of film where we used to process our own film in the dark room and make our own prints,” and went on to run a busy childrens’ portrait photography business on the Northern Beaches. In 2005, Giselle moved to the Sunshine Coast with her husband and three daughters, now aged 12, 18 and 21, and took an eightyear hiatus from photography. “I needed to be ‘bank friendly’ and get a mortgage, so I started working for a Noosa real estate agency and was copywriting, marketing, photographing their properties and running all of their advertising,” she says. “But that love for photography wouldn’t rest, so about three years ago I plucked up the courage to approach a photographer I’d read about, Phill Jackson, and said, ‘I would
“…anything can go right or wrong on a shoot and I love the UNPREDICTABLE nature of it.” I love because it’s really bloody hard, it’s very challenging technically and creatively, anything can go right or wrong on a shoot and I love the unpredictable nature of it. “I love those in-between shots you get, particularly on a fashion shoot. If a model is doing her poses, it’s when they stop or when the make-up artist steps in and suddenly they’re moving as they truly are, that’s when it becomes like visual music to me. “I love finding the true beauty in unexpected places, in all people, ages and forms. There is something in everyone utterly unique to them – whether it’s profilemagazine
“The landscape in advertising and photography is EVOLVING so rapidly at the moment, everything is SHIFTING…”
SHOOT FOR ZOE KRATZMANN
GISELLE WITH HER DAUGHTERS. FROM LEFT: ASHA, EDEN, GISELLE AND MAEVE
portraits, weddings or fashion. “I think my years in front of the camera have given me a very diﬀerent understanding on how to direct not just models but everyone, and then undirect them in a sense, because I’m forever looking for the ‘unobvious’ in a shot.” Giselle has shot for local brands Boom Shankar and Zoe Kratzmann, as well as photographing popular social media personalities including her 21-year-old daughter Asha Tregear. “My daughters are all gorgeous girls, 6ft tall and the most beautiful things in the universe,” she says with a glowing smile, “but I never wanted the kids to grow up and be focused on being attractive, we’ve raised them with the ethos that it’s what they bring to the table, from musicality to humour, and how considerate they are of others around them that holds the most value.” Giselle’s two youngest children are talented musicians, while her eldest, Asha, has a burgeoning career in social media.
GISELLE’S MODELLING DAYS
“About four years ago Asha was starting to get into Youtube and blogs and was spending too much time in her bedroom and we said to her, ‘Rather than sitting and watching those things, here’s a camera go and make them’,” she says. “The landscape in advertising and photography is evolving so rapidly at the moment, everything is shifting, so we had no idea it would become what it has, but she’s just hit 100,000 followers … it’s ironic as now she’s in front of the camera and I'm behind it.” profilemag.com.au
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9 Ocean St, Maroochydore
2/16 Lanyana Way, Noosa Heads
MAGIC’S in the make-up WORDS NICOLE FUGE PHOTOS CHESTERTON SMITH PHOTOGRAPHY
Jenna Turner is an award-winning make-up artist who, at the age of 20, moved to Sydney to study at one of the nation’s best colleges, going on to produce striking looks for Australian and international fashion weeks, as well as primping television personalities on The Voice and Australia’s Next Top Model.
fold the sun visor down and check my make-up in the mirror before heading to my interview with Jenna Turner. A quick powder of my nose and a slick of pink lippy – hopefully she doesn’t look too closely. “There’s a common misconception make-up artists look at people’s makeup and think, ‘What did you do this morning?’” Jenna says with a laugh. “The majority of people learn makeup from watching their mums, and make-up artists are very aware of that. It’s a skill everyone is expected to have but no one has actually ever been taught.” Sitting opposite me is the immaculately-groomed award-winning make-up artist, with perfect coverage and contouring, a subtle nude lip, and a delicious palette of gold pigment and dark purple eyeshadow blended with a burgundy blush sweeping across the upper eyelid. Perfection. Jenna was 14 years old when her interest in make-up piqued, having seen the classic ‘90s eye with a cut crease on the beauties of the silver screen. “I started playing with make-up, which my mum hated. She used to try
Do’s and don’ts DO:
ü Moisturise and prime your skin – always! ü Use good quality products. You can’t expect a $10 product to do the same as a $50 product. ü Invest in amazing brushes, and wash your brushes every one to two weeks. If you get good quality brushes, you shouldn’t have to replace them more than once every 10 years, if you wash them.
û Smile when you put your blush on, as it creates unwanted lines, especially as you mature. û Place contouring too low, as it drags your face down. Make sure it’s just under the cheekbones. û Get too caught up in Instagram make-up. It’s a massive trend and there are amazing artists out there, but they’ve got the perfect lighting and Photoshop.
and stop me,” she says. “The only make-up item she gave me was mascara, which I was allowed to wear on weekends.” Jenna started playing with and exploring make-up, and as she worked at a pharmacy, had access to an abundance of diﬀerent products and colours to sample. She then completed a beauty therapy course, where she learnt a lot about the skin – a healthy canvas upon which to apply make-up on. In 2009, Jenna undertook a course at Cameron Jane Make-up Design in Sydney, and began working for MAC Cosmetics, joining their events team and playing a key role at Fashion Week Australia and New Zealand Fashion Week, as well as working on The Voice and Australia’s Next Top Model for years. “During my first Fashion Week, I did Ruby Rose’s make-up – she is so naturally profilemag.com.au
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“It’s OKAY not to be okay. Give yourself permission to be HUMAN; give yourself permission to make mistakes and give yourself permission to GROW from them.”
PHOTO BY MARK BRITTAIN
light in the darkness WORDS TAYLA ARTHUR PHOTOS PAULA BRENNAN
Her slogan is ‘raw, real and damn inspiring’, and that is exactly what she is. After experiencing an horrific sequence of events most couldn’t even imagine, Bec McMillan has risen above her past and is now helping others see the light at the end of the tunnel.
ec McMillan flicks her long blonde locks over her shoulder and tucks her feet beneath her on the couch where she’s perched, before fixing her gaze on me. “Sit back, relax, because I’m about to take you on one hell of a journey,” she says. And that she does. From a troubled childhood and struggles with her mental health, to experiencing every parent’s worst nightmare, as Bec explains her life and the events that led to her starting her business Inspire – By Bec, I am left in awe by this woman’s strength and tenacity. Growing up in western Sydney, Bec was just 14 years old when she was first diagnosed with depression and after falling in with the wrong crowd, began partying, making bad decisions and living an unhealthy lifestyle in an attempt to mask her pain. It was during this time she had her first son Jaiden, and 13-and-a-half years ago they moved to the Sunshine Coast in pursuit of a better life. And while Bec still had her ups and downs over the years, things were starting to look up for her when she had her second son Jayce in 2012. But what followed was to be the darkest three years of her life. At 80 days old, Jayce’s life was tragically
taken in a co-sleeping accident that tore Bec’s world to shreds – and if that wasn’t enough, the grieving mother was hit with a tidal wave of tragedy that saw her struggle to stay afloat. Her nana died. She fell pregnant with twins and after losing one, had no choice but to carry it for the duration of her
a link via Facebook asking for contributors to submit their stories to be published in a book titled The Inspiration Bible. “Becoming a published co-author was the start of my journey of self-healing and self discovery,” says Bec. “It was like my inner compass telling me I needed to share what happened – that I could help people.
“What I’ve learnt on this journey is, if you’re TRUE TO YOURSELF, doors open up.” pregnancy. Her father was diagnosed with liver cancer, and then her pop died. She had a nervous breakdown at seven months pregnant when she was told her dad had just three months to live, and during this time her new husband left her. Then, shortly before she gave birth to her son Chance, her dad passed away. Consumed with grief, struggling as a single mum, and attempting to deal with a colicy baby while struck down with glandular fever, an exhausted Bec became suicidal and admitted herself into hospital, where she was diagnosed with postnatal depression, post traumatic stress disorder and anxiety. She had hit rock bottom. Drowning in the depths of her despair, Bec realised she could either sink or swim – and her mind was made up when a friend sent her
“It was probably one of the most frightening, ‘What have I done?’ moments of my life. I’d just told the world my deepest, darkest moments. But I truly believe being vulnerable is the highest form of courage, and that was vulnerability at its best.” It was after her story was published in 2014 that she started Inspire – By Bec, with the sole purpose of encouraging others through hard times. “I just thought maybe I can help somehow, so I started sharing my thoughts, quotes, my secrets, my ‘aha’ moments, and my journey. I feel my purpose on planet Earth is to inspire others and to just get up and keep going,” says Bec. “So what I do now is I delve into myself, I feel, I think, I create, I visualise, I ask myself the real questions – and then I work through profilemagazine
“Fashion and glamour are a huge part of me, as well as spirituality, so basically my range of designs incorporate both factors. It’s FEEL-GOOD FASHION.”
Bec’s pendants and their meanings – choose one that suits your mood and outfit and clip it on to your base necklace.
SIGNATURE RANGE ROSE QUARTZ: Addresses matters of the heart – whether you need it to be open, to heal, or to learn to love yourself. TURQUOISE: Provides strength, wisdom and loyalty. AMETHYST: Helps instil peace, courage, patience and encourages healing. TIGER EYE: Gives strength, integrity, willpower and selfconfidence, while keeping you grounded. RED AGATE: Repels negative energy and oﬀers strength and harmony. BLACK AGATE: Provides protection and courage, while combating stress with its calming eﬀect. GREEN AVENTURINE: Signals growth and improves wisdom and communication. OPALITE: Improves communication and creativity, helping you achieve success. MALACHITE: Helps achieve emotional balance and releases negative energy. BLUE SUN STONE: Provides you with a clear mind, helping with leadership. GOLD SUN STONE: Boosts ambition and drive, helping you achieve success. LAPIS LAZULI: Symbolises wisdom and truth, promoting self-awareness. ONYX: Stabilises energy. WHITE JADE: Is calming and helps ground your energy.
THIS PAGE: BEC WEARS SEDUCE DRESS RRP $239.95 AND WAYNE COOPER SHOES RRP $169.95 FROM MYER SUNSHINE PLAZA, NECKLACE BY INSPIRE BY BEC. OPPOSITE PAGE: BEC WEARS COOPER ST JACKET RRP $169.95 AND COUNTRY DENIM AUSTRALIA PANTS RRP $65 FROM RED ENVY, KENDALL + KYLIE SHOES RRP $219 FROM MYER SUNSHINE PLAZA, NECKLACE BY INSPIRE BY BEC.
it. And doing that is really hard, but what it does, is it gives me the tools to be able to help other people who are doing it tough.” Bec began motivational speaking, promoting and presenting for charities such as Beyondblue, RACQ Careflight, SIDs and Kids, and the Cancer Council, and hosting the local Walk for William Tyrell. She is now also helping others cope with their own personal struggles by mentoring others around the globe via Skype. “Inspirational speaking is probably the most courageous thing I’ve ever done in my life, but I absolutely love it,” she says. “It’s bloody tough sometimes, and it’s uncomfortable. I have days when I’m sucking my thumb in the corner, but when I come out of that, I’m like, ‘Okay, I learnt that and I learnt that, and now I need to share that’. “The people I think I draw in are the people who want someone who knows the depth of pain. I find the most inspiring people are not always succeeders; I find people who are struggling inspiring, because they get through this life as well as doing it tough mentally. And from someone who knows what it feels like, I’m in awe of people doing it tough but who can find a way to smile or give something to others.” While she’s made a name for herself for her role in the public domain, the
presenting, hosting and mentoring is just one of the many facets of her business. “I turned to crystals as one of my ways of dealing with things, and I’m really sensitive to energy,” Bec says when explaining how her jewellery line came about. “One day I was doing it tough and I shoved my crystals all down my bra and in my pockets to try and shift my energy and my mood, and I saw a necklace and I thought, ‘That would look good on that’. And I just started creating crystal necklaces and wearing them. “When I started getting compliments and my best friends started nicking them oﬀ me, I started designing. Fashion and glamour are a huge part of me, as well as spirituality, so basically my range of designs incorporate both factors. It’s feelgood fashion.” Made from a selection of 12 crystal stones, the jewellery range started out as base necklaces of varying lengths with interchangeable pendants, but has since expanded to include bracelets. The range has been such a hit, Bec has just released a collection of new pendant designs, and she is also working on a high-end line made with AAA quality crystals, gold, rose gold and silver. “I started with my signature range for the everyday person, as I want to accommodate all women, from teenagers to people aged 70 and over, and I want it to be aﬀordable. My vision is to get on the runways with my high-end pieces, but I also wanted to keep the feel-good aspect.” Continuing along that line, Bec – Turn the page profilemagazine
What are the elements of Inspire – By Bec? THE DESIGNER: Bec’s jewellery range uses real crystals to create feel-good fashion. Base necklaces can be created in a variety of crystal types and lengths, and with the release of her new line of pendants, there is a huge range of coloured crystals in various shapes to choose from. THE INSPIRATIONAL: Bec can be booked for hosting and presenting at events, as an inspirational speaker for corporate and charity events, and as a mentor for others who are struggling or looking for direction in their lives. As a public persona with experience, she’s also available for modelling, acting for advertising, radio and emceeing. THE SCENTS: Bec has a range of 20 essential oils – 10 men’s, 10 unisex – that aid in reducing stress and boosting various moods. For more information about Inspire – By Bec and the many amazing facets of Bec McMillan’s uplifting business, or to book one of Bec’s services, visit inspirebybec.com or follow Inspire – By Bec on Facebook.
with the help of Josh Hodges and Dion Monkovitch – has also created a range of 20 essential oils to aid people with their moods. “When I used to get upset, I’d put my essential oils on and they would calm me,” says Bec. “Essential oils are very powerful in what they can do and they’ve been around for centuries, and their benefits are amazing health-wise too! It’s all about helping people feel better.” While it might seem like a lot for one person to take on, Bec is passionate about each angle of her business and says she refuses to be pigeonholed into one genre. “There are no limits to Inspire – By Bec because my business is me. Every aspect of my business is important to me and I never want to subject it to one core thing,” she explains. “What I’ve learnt on this journey is, if you’re true to yourself, doors open up. Business is a roll of the dice. My challenge was – and I still have it sometimes – wondering if people will like me. Are people going to judge me because of my past, or are people going to respect me for the brain I have?” Despite the hell she’s been through, Bec says she feels blessed to be alive and now helping others. “I owe my survival to my son Jaiden (then 13, now aged 16), as he stepped up when others walked away – he made me really look at myself and value myself and forgive myself. I never knew my worth, my value or what it’s like to love myself, and going through all that, I was touched by a higher purpose. “I feel lucky to be the one who has come out the other side and is now achieving all of these wonderful things. What about the people who live their lives stuck in that dark
PHOTO BY MARK BRITTAIN
“Be GRATEFUL for the tough times and instead of saying, ‘Poor me’, ask yourself the questions, ‘What did I LEARN from this?’” spot – those who don’t have that courage I’ve found within myself?” On top of being a successful business woman and a loving mum, Bec is putting together her own book of inspiring stories, including her own, which she hopes to publish within the next 12 months. “A wise woman knows that when things are getting shaken up or things aren’t running smoothly, some greatness is going to come out of it. I want to share those lessons.” So having found her way out of the darkness, what is Bec’s ultimate advice for others who are struggling? “It’s okay not to be okay. Give yourself permission to be human; give yourself permission to make mistakes and give yourself permission to grow from them. Be grateful for the tough times and instead of saying, ‘Poor me’, ask yourself the questions, ‘What did I learn from this?’ or ‘What did I gain from that?’. Because bad things happen in life, but that’s life and it’s about what you do with it.”
FUTURE WORDS TAYLA ARTHUR PHOTOS CHESTERTON SMITH PHOTOGRAPHY AND CONTRIBUTED
For most people, packing up their lives to follow their dream is a prospect too terrifying to even consider. However, clothes designer Jocelyn Horner is proof facing your fears can pay off, with the daring pursuit of her passion for fashion securing her a place in the spotlight at this year’s Sunshine Coast Fashion Festival.
ashion has the power to transform people, capturing imaginations and boosting confidence in a subtle way that many may not even realise. Whether it’s the twirl of a skirt that makes you feel like a princess, or a bold outfit that makes you stand out from the crowd, there’s a reason women spend thousands of dollars a year on their wardrobe. For Jocelyn Horner, her fashion ‘transformation’ was one that changed her life. Sitting in her Brisbane-based oﬃce in the middle of the bustling city just over two years ago, Jocelyn decided her life was in need of a makeover. At 29 years of age, she had lived in Brisbane surrounded by family and friends since high school and held a secure job working in human resources. But for Jocelyn there was something missing, and her creativity was itching to be unleashed. It was then that she made the bold decision to uproot her entire life for the unknown, quitting her job and trading the security of her life in Brisbane for the chance to chase her dreams in the creative hotspot that is the Sunshine Coast. “I just knew it was what I wanted to do,” says Jocelyn. “When I decided I wanted a career change – a life change, an everything change – I decided to move to the Coast and pursue my dream to be a fashion designer. “The Coast is a really inspirational JOCELYN HORNER place and there are a lot of like-minded creative people, so it’s a good place to start – everyone’s been very
PHOTO CREDIT: SHANNON MAUGER
“It also needed to be something that’s EASY to throw on over a bikini, but able to be DRESSED UP to be worn out as well.” supportive and they’re always willing to tell you all of their inside secrets and help each other.” Nearing the end of her two-year advanced diploma in fashion design at TAFE Queensland East Coast last year, Jocelyn knew she wanted to jump straight into doing what she loved most and took advantage of her final assessment to pick the brains of her teachers to create the first collection for her very own label. Released under the banner of Indi Stone, the Talula collection originally consisted of five outfits she describes as ‘boho luxe’ that profilemag.com.au
“It’s been DAUNTING being 30 and having a lot of my other friends buying houses or starting families while I’m just starting my NEW CAREER, but it’s what I want to do and you never know if you don’t try.”
“I get my inspiration, whether it be colours or places, and I draw up a mood board, and from there I do up my designs. I might start with 100 designs and then cull them down to 10. From there it’s a matter of making the patterns and then doing up a toile (a scrap material draft). “Then once I’m happy with all of that, I find my material and make up the final products. So it’s quite a long process if you don’t get it right the first time,” she laughs. “You might have something in your head, but once you find the fabric it might completely change your original design, so it’s just a matter of chopping and changing and being okay with having lots of changes throughout the process.” Despite her growing success, Jocelyn remains grounded, standing firmly behind her beliefs in applying ethical, sustainable practices in her work. “I think that as designers, we have the opportunity going forward to put a stop to some of what has happened in the past,” she says, referring to the overseas sweatshops that have caused so much controversy in the industry. “Being so small at the moment, I’m able to control where my fabrics are coming from, who’s working for me, what conditions they’re working in, the pay they receive and their hours. Going forward as I expand, I know I will have to look at manufacturing on a larger scale, but that will always be an important part of my manufacturing.” While her star may still be on the rise, there’s no denying she has already achieved some impressive credentials in the Sunshine Coast’s fashion industry. For Jocelyn, there’s nothing more rewarding than pouring time and eﬀort, along with her heart and soul, into her designs and knowing there are people out there who are willing to pay to wear them.
PHOTO CREDIT: SHANNON MAUGER
reflect the laid back, yet trendy, style of the Coast. “I wanted to design a label that was relevant to local girls – something that suited the Coastal lifestyle, made of cool, light, flowy fabrics,” she explains. “It also needed to be something that’s easy to throw on over a bikini, but able to be dressed up to be worn out as well.” The result was good enough to capture the attention of industry experts, earning Jocelyn a six-month mentorship with local ethical and sustainable label Sinerji and most impressively, a scholarship with the Sunshine Coast Fashion Festival, which will see her collection showcased on the catwalk among the likes of Nicola Finetti in October. “It’s been a great learning experience so far and hopefully in the future I’ll be able to be part of more big things like this,” says Jocelyn. “There were a few times over the last few years at TAFE when I wanted to quit because it was just too hard. The class dropped from around 30 girls down to four after the first year, so it wasn’t just me. But something just always pushed me – it’s like there was something saying in the back of my head, ‘If you keep going it will be worth it, something will come of it’.” Currently working out of a small home studio in Warana, Jocelyn has now expanded Talula to include 10 outfits, and is now feverishly working on her second collection in time for the next spring/summer season – a far cry from the corporate woman, with zero sewing experience, that she was just over two years ago. As she sets about explaining the process behind it all, she makes it clear that it’s far from glamorous. september 2016
“If you KEEP GOING it will be WORTH IT, something will come of it.” But while her daring decision to leap into the unknown to follow fashion might have started her career, Jocelyn credits her family and friends with giving her the confidence to chase her dreams. “It’s really important for anyone going into fashion to have a good support network. People who, when you feel like you want to give up, will give you the encouragement you need to keep going if that’s what you really want to do. “It’s been daunting being 30 and having a lot of my other friends buying houses or starting families while I’m just starting my new career, but it’s what I want to do and you never know if you don’t try.”
Spring Fashion Secrets Discover the colours of Spring/Summer 2016
Jane Meredith Secrets Co-founder and Managing Director
nspired by warmth, romance and the blooms that Spring brings, Secrets new limited edition collection of fine jewellery designs has arrived! Influenced by 1920’s and 1930’s fashion, each design has been crafted with care offering quality, elegance and style with stunning colours. Featuring vintage champagne, warm tangelo orange, ruby red and enchanting yellow, every woman will have the opportunity to indulge in a piece of luxury this spring.
The colour champagne features boldly yet elegantly in Secrets Spring Summer 2016 collection. Champagne is a refined and sophisticated colour with a vintage feel which inspired Secrets to design these stunning pieces. Secrets have created a statement necklet featuring a floral motif with a 17.25ct◊ pear drop at the centre. A vintage champagne bracelet and ring complement this look perfectly to celebrate the new season. For those who are after simplicity and sophistication this season, Secrets has designed a stunning pair of Vintage Champagne Earrings and a matching pendant. The pendant features a 17.25ct◊ pear cut stone, it looks divine worn on a long sterling silver chain.
Did you know orange is the colour of joy and creativity? Secrets Tangelo Ring features a stunning burnt orange colour and brings feelings of warmth and success. The ring features a gorgeous 8ct◊ oval cut stone surrounded by a halo of round brilliant Secrets diamond simulants. Celebrate summer with enchanting yellow fine jewellery designs. Secrets have created a pendant, earrings and ring featuring canary yellow coloured stones set in intricate, whimsical designs. These pieces are illuminating, uplifting and the epitome of femininity. This exquisite collection radiates luxury, priced from only $120, for women who believe in everyday luxury.
Secrets Vintage Champagne Earrings $150
Secrets Tangelo Ring $250 Secrets Enchanting Yellow Pendant $150
Secrets Vintage Champagne Bracelet $295
◊ Carat weight equivalent
Limited edition Spring/Summer 2016 8.75ctâ—Š Ruby Noir ring crafted in sterling silver $
Receive a beautiful gift with every purchase from the new SS16 collection. For a limited time only.
NOOSA BRISBANE GOLD COAST SYDNEY MELBOURNE PERTH ONLINE EST. IN NOOSA YEAR 2000
STATE OF STYLE PHOTOS DANIEL SANGERMANI MODEL TANAHYA COHEN
Spring heralds a fashionable change, with brands launching their latest collections and consumers putting their most fashionable foot forward. Celebrating this seasonal shift is Brisbane Fashion Month from 1-31 October â€“ a stylish showcase of what Queensland has to offer.
mmerse yourself in all things fashion with film festivals, a blogging/ business and fashion brunch with Sarah Timmerman from Beginning Boutique, and an exclusive Australian Fashion Chamber event with Vogue Australia editor-in-chief Edwina McCann. Capping oﬀ Brisbane Fashion month is a finale in the Porsche Brisbane Showroom, showcasing talented up and coming Queensland designers including Isabella Longginou. In preparation for this super stylish event, Isabella talks all things fashion with Profile.
I believe the key to ‘finding your style’ is EXPERIMENTING with fashion and dressing for yourself.
The changing face of fashion in south-east Queensland I really believe people are looking for something diﬀerent. They don’t want to be dressed like everyone else, which is swaying them away from mass produced lines. People are choosing to invest in one-oﬀ bespoke pieces (which actually fit) and that is helping them to feel confident and comfortable in themselves. Upcoming trends in spring/summer fashion I am obsessing over culottes at the moment, in all diﬀerent colours and patterns. I have created a few culottes and culotte jumpsuits for clients so I am hoping to see more this spring/summer. Lace has been very prominent over the past few seasons and I feel this S/S it’s going to dominate. How to ‘find your style’ I believe the key to ‘finding your style’ is experimenting with fashion and dressing for yourself. Whether it’s playing around with mismatched patterns or colours, accessories and shoes, keep it diﬀerent and suited to you. There is nothing worse than trying to dress for other people. I have always tried to dress a little diﬀerently and not to follow other people’s style. I have my own style and I know what suits me and what doesn’t, whether in fashion or not. Dress for your body and what you feel most comfortable in and keep it your own. That is style! Isabella will be showing at Brisbane Fashion Month on Friday, 28 October at 7-9pm at Porsche Centre Brisbane. For more information, visit www.brisbanefashionmonth.com.au september 2016
MODEL TANAHYA COHEN FROM VIVIANS MODEL MANAGEMENT
A COOL PAIR OF SNEAKERS I was actually never a big sneaker person (only at the gym) but now that I’m on my feet all day, sewing or running around collecting fabrics I can’t live without them. BLACK JEANS You can dress them up or dress them down.
3 4 5
BLACK LEATHER JACKET If you invest in a good one, you will have it forever! I have been wearing mine all winter and will probably keep wearing it into the warmer months. NUDE PUMPS They will match everything! The higher, the better. WHITE T-SHIRT A good white T-shirt will never fail you. profilemagazine
business. 48 52
IN FOCUS Businesswomen Donna Rix and Jackie Allen introduce us to their latest ventures
BLOKES ABOUT TOWN How you dress for the office not only says a lot about your personality, it could affect your position on the corporate ladder
POKEMON GO! Believe it or not, but this phone craze could boost your business with the click of a button
Braved the online arena to turn a small business idea into a multi-million-dollar empire
IN FOCUS / MARKETING STRATEGIES / PROPERTY ADVICE
TEST AND MEASURE
EVERYTHING As any successful marketing professional will agree, great marketing is based around a process, where you ‘test, measure, test, measure’ everything you do, until it’s as effective as you can get it. This constant tweaking, based on testing and measuring, is how you improve your marketing results. However, you never start oﬀ with perfect marketing. Your aim is to leverage your marketing, so you get the best possible return you can. This means it is always a work-in-progress – never perfect!
fact any business you need to be asking your leads:
sales, you may need to revisit your sales pitch or your product quality.
• Who they are
If you sent that email to 200 people, it’s also proof that 180 people didn’t feel motivated enough to call or email you – and that’s just as valuable.
TESTING IS NATURAL
If you are not asking, you are doing yourself a disservice, because then all of the money you have spent on marketing and advertising is wasted.
We don’t realise it, but unconsciously we test everything in our daily lives. You take a new car for a test drive before you buy it. When you go shopping at the supermarket, people stand in the aisles with samples for you to test before you buy. Waking up in the morning and checking the weather before choosing what to wear for the day is also a form of testing. You do it all the time, you just don’t think about it. Yet many businesses continue to run expensive marketing campaigns with little or no idea of the results. These same businesses will spend thousands of dollars on an advertising campaign and hope they get a response.
TEST FOR YOUR LEADS In my business, we can tell you how every single lead and client heard about us. So many businesses, for example, retail businesses have customers walk in and walk out and they don’t collect any data. If you have a business like this, or in
• Where they heard about you • If they liked their experience • How you can contact them again
However, if your advertising has attracted a client and sparked interest, and if you know them and put them into a database and put them on a nice gentle marketing program they will continue to hear about you. They will tell you if they’re not interested, they’ll unsubscribe if they want to. But if they want to keep hearing from you, they are now able to.
It’s extremely important to measure your feedback accurately and fully. This means you need to measure the negative response as well as the positive. An email marketing exercise that generates 20 responses from people who do not become clients, is not a zero response rate! It is proof that 20 people read your email and were motivated enough to call or email you. If you haven’t made any
For tools on how to help get your business financially fit pick up your free copy of Think Business Magazine or visit www.thinkbusinessmagazine.com.au profilemagazine
So testing and measuring is critical, not only to ensure you are eﬀectively spending your marketing dollar, but also to ensure you are adapting your products and service to best meet your customers’ needs.
MEASURE ALL FEEDBACK CAREFULLY
CHECK OUT THE NEW BUSINESS MAGAZINE IN TOWN!
What they say in their response to your marketing is also really important. For example, if they give you feedback on how to improve your product or service, they are telling you clearly that you need to pump more value into your marketing message. Measure everything and then, when you test the next time, use that feedback to improve your results.
Coffee and the risk of heart disease
Coffee has a long history of being regarded with health suspicion. It has been blamed for a variety of health problems from anxiety to heart attacks but recent evidence suggests coffee may actually be good for you. So which is it? Good or bad? The answer can be both. Most contemporary studies have found that there is an association with moderate levels of coffee consumption and decreased overall mortality (this may not be the case for people who drink large amounts of coffee though). Conversely, older studies tended to show a higher risk of death with coffee consumption but didn’t take into account associated behaviours such as smoking and physical inactivity that was common in heavy coffee drinkers at the time. Coffee consumption has also been shown to reduce the incidence of type II diabetes, Parkinson’s disease, liver disease and can improve cognition and reduce the risk of depression although the “dose” required is still up for debate. So what about coffee and heart disease? High levels of drinking unltered coffee (espresso or boiled) mildly increases cholesterol levels. One study of 4000 coffee drinkers has even shown an increase in the risk of heart disease in those who drink more than two cups a day and have a genetic mutation that affects how
quickly they metabolise caffeine. The bad news for coffee lovers is that in diverse urban areas this mutation is common (about 54% of people have it). However, larger studies on the effect of coffee and heart disease have not shown a signicantly increased risk. It is postulated that the antioxidant effects of coffee consumption offset the negatives listed above. Overall moderate coffee consumption seems to have a neutral effect on the risk of developing heart disease. So you don’t have to give up that morning cup of coffee just yet. Of course, the benets from moderate coffee consumption can be quickly lost by the large (over)sized, highly sugared, full fat, mass produced coffee beverages favoured by today’s coffee consumers. So next time, think twice before ordering that extra tall, double cream frappuccino from your favourite coffee purveyor.
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FASHION forward THINKING WORDS NICOLE FUGE PHOTOS CONTRIBUTED
The global financial crisis almost grounded Sarah Timmerman’s business idea, but instead it forced her to launch online, in a bold move that has since seen Beginning Boutique become a multi-million-dollar fashion empire and recognition of being named Queensland's Telstra Business Woman Award for 2015.
t’s first light on a picture-perfect autumn day at Coolum Beach, as Sarah Timmerman and the Beginning Boutique squad scout for the perfect location for their first major lookbook photo shoot. Boasting a bohemian vibe with relaxed midriﬀ ensembles, crochet embellishments and soft-brimmed hats, the shoot achieved iconic status for the online brand, and has since seen Beginning Boutique become a multi-milliondollar empire, forging the path for the future of fashion and digital industries. Growing up, both of Sarah’s parents were successful entrepreneurs, which she says ultimately led her to seek out a future in business herself, and it was while on a sojourn in Paris for her 21st birthday that she found the clarity she needed. “If anyone has ever walked into a boutique named Colette, you’ll understand what I mean,” she says. “The whole experience was something I wanted to bring home to Brisbane, obviously not on the same level, but something similar.” Upon returning home, Sarah says everyone was feeling the bind of the GFC and finding an aﬀordable retail space was near impossible – so she turned online.
“Again that proved diﬃcult, as I had to then convince people to sell their products online, which was all still very new at the time,” she says, explaining that after 100 phone calls, she secured 20 designers to launch with, one being OneTeaspoon – a brand she continues to stock to this day. “None of it was easy, our website crashed 50 per cent of the time and we lost a huge amount of the money my husband Maarten and I had invested into this dream of mine. “I was flailing and it seemed like all this hard work and eﬀort was for nothing. That’s when I had this sort of lightbulb moment. I realised I was so focused on looking at what the business was doing wrong, that I hadn’t considered thinking where the business could go from here. “Just changing my mindset and teaching myself to look more positively at everything was enough to make Beginning Boutique somewhat profitable. I remember we even threw a ‘breaking-even party’ after what seemed like the longest stint in the negative. “After there, we’ve seen the company soar. We have a team of dedicated and
“Having an active SOCIAL MEDIA presence is a definite KEY to making it in the industry.”
Proﬁle: You recently met with Prime Minister Malcolm Turnbull to discuss the convergence of technology and fashion, what can you tell us about the meeting? Sarah: The Prime Minister Malcolm Turnbull spoke to myself and a few select others who either had startup businesses or small established companies. It was all in line with the announcement for a $15 million boost for start-ups, that will in turn help those get a foot oﬀ the ground when starting out. He shared with us that himself and his wife Lucy were in the same shoes some 30 years prior, and said that he was “pumped up” because what we’re doing is driving Australia’s economic future – which was encouraging to hear!
creative individuals who are like a family. We all want what’s best for Beginning, and that’s what makes us diﬀerent. I’m so proud of where we’re at after such a diﬃcult journey.” In the boutique’s infancy, Sarah relied on supportive friends and family to form the basis of her clientele, but a savvy social media presence saw her on a trajectory to now run a multi-milliondollar company.
“We love pushing the BOUNDARIES and encouraging ourselves to follow and achieve our DREAMS, as that’s what life is all about after all!” “Having an active social media presence is a definite key to making it in the industry,” she says. “You’ve got to get your name out there and social media, particularly with our demographic and industry, is a no-brainer! It’s important to be across all media outlets and platforms, from Facebook to Pinterest to Instagram and particularly Snapchat with its rising stardom. Not only is it an imperative way to build up your own media following, but it will give you an understanding of what it is your target audience wants and needs. “We try to reply to all questions and september 2016
Proﬁle: What does the future hold for fashion and technology? Sarah: I’m especially excited to see the future of digital convergence in the fashion industry. The fact we are developing machinery such as 3D printers that are able to print whole garments and accessories is mindblowing. Technology is moving at such an incredibly fast pace, it’s important to keep up and keep the company relevant with social media platforms, and improving the whole online shopping experience. What that means for Beginning Boutique is unknown, but we’re super excited to see where it takes us!
engage with our customers this way, and we have found that builds up a relationship or rapport over time. We’re trying to cement ourselves with our girls as a best friend, or an older sister. “We give style advice and we are always truthful about it. That’s important to us, as there is so much negativity around image at 18-24 years old, we just want everyone to feel good about themselves.” Having dominated the national market, Sarah is now looking to expand. “I’ve always said I’d love to open an office somewhere like Hong Kong,” she says. “We love pushing the boundaries and encouraging ourselves to follow and achieve our dreams, as that’s what life is all about after all! Although that dream may be far away right now, I’m certain Beginning’s future will be bright!”
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IN FOCUS WORDS TAYLA ARTHUR
here are some business stories that prove light can be found in times of darkness, and Donna Rix’s is one of them. When Donna’s father died in 2009, her world was turned upside down. Among the grief, she found herself facing the added stress of organising a funeral and being forced to dig through his belongings to find the information she needed to get his personal affairs in order. While it was a trying time, it was also an experience that changed her life, providing the lightbulb moment that saw her create Widibox. Short for ‘When I Die Information box’, Widibox is an online portal or ‘box’ that allows the user to store important information for their loved ones in case of their passing. Whether it be the user’s funeral plans, details of their last wishes, or information that will make finalising personal aﬀairs easier on those left behind, Widibox is designed to minimise the stress and confusion for others in their time of grief – there’s even the option to write letters to loved ones or include a Will. Originally from Sydney, Donna has a background in accounts and secretarial work, and for the last two-and-a-half years has worked alongside her husband at their company Rixmin, organising marketing and logistics for industrial minerals. But it is the launch of her own brainchild Widibox that has given her the most satisfaction. “I’m excited yet I am nervous, because it is a new product and there isn’t anything like it on the market. But mostly I’m excited about the product because I believe in it,” she says.
Shop No.8, Palmwoods
rom a hairdresser to a nurse, and now to a small retail business owner, Jackie Allen’s career has certainly been varied. Bright, bubbly and full of personality, it’s clear her disposition as a people person has steered her towards roles that enable her to interact with her peers. But it is her latest endeavour – reinventing a pre-established business in Palmwoods into a fashion, beauty and homewares store offering an eclectic range of products – that she takes most pride in. Shop No.8 opened on 2 July and is an extension of the handmade soy candle making business Jackie was previously conducting at markets. “I always wanted to open my own shop but never got around to it,” says Jackie. “I used to go to the markets, as I make all of my own soy candles, reed diﬀusers and soaps, so when a shop came up, I jumped at it.” Boasting a rustic, shabby-chic vibe with a quirky twist, Shop No.8 stocks a variety of funky products, including Jackie’s handmade fragrance items, homewares such as cushions and throws, cool ethically-made Indian-style cotton clothing for men and women and bohemian young women’s fashion. It even has two masseuses in store who oﬀer a range of massage, holistic and ayurvedic services. “The candles have been flying oﬀ the shelves and I’m getting a lot of compliments on the fragrances,” says Jackie. “The positive feedback has been really nice, and I just love interacting with people. I want to introduce a more personal service where my customers feel valued. A lot of my stuﬀ is handmade and I’m trying to encourage recycling while helping my customers out by oﬀering them discounts on refills for my candle and diﬀuser products when they bring the empty jar back in.” While her journey in retail and in business has only just begun, Jackie’s vision to bring something diﬀerent to the Palmwoods area with Shop No.8 has certainly been a success and it’s a vision she’s ecstatic to see the community embrace.
WHAT HAPPENS TO THE FAMILY HOME? COURTENAY ULYATE | PIPPA COLMAN & ASSOCIATES SOLICITORS
In the event of a separation, the family home is often considered to be the major asset, with at least one party wanting to continue living there, especially when children are involved. But it’s important for separating parties to balance their wants and desires against potential harsh financial realities of life after separation.
hen parties separate, there is often a dispute over the family home. In most cases, the family home is often the major asset in the property pool, together with superannuation. The family home is identified and valued with all of the other assets owned by the parties. This takes place as part of the process of working out what is available for division between the couple. The issue of the family home is more emotional, given the role it has played for the family unit, usually for many years and usually at least one part of the family will want to continue living in the family home – particularly if there are children involved. However in today’s economy, separating parties need to balance their wants and desires against the sometimes harsh financial realities of life after separation. It is very seldom that parties are able to maintain the same lifestyle that they had prior to separation. Everyone would probably prefer to remain in the comfort of their home and not have to go through the rigours of re-establishing themselves. It is important though, to give thorough thought about the expenses that are involved in keeping the family home, such as the mortgage repayments, rates and taxes and the maintenance of the home. Can you aﬀord to keep the home? september 2016
The family home will need to be valued for the property settlement. If the parties cannot agree on a value, the Court will order a joint report from a local estate agent or surveyor. The valuer has a duty to the Court to report accurately and the figure given will be a market valuation rather than a suggested asking price. The most common options for the parties with regards to the family home are: • That one of the separating parties takes over the home and any liability (the mortgage would require refinancing); or • The property is listed for sale and the proceeds are distributed between the parties as agreed. It must be remembered that your financial situation changes after separation, as you may only have “half the income” that you had as a couple. Lenders may find it diﬃcult to approve refinancing the mortgage with only one income earner. Seeking the advice of a financial planner would be beneficial to work out your financial options as you go through a property settlement. So while it may be ideal for one of the parties to keep the family home, it may not be realistic financially for this to occur and holding onto the family home for sentimental value is in no one’s best interest. profilemagazine
SALT AND PEPPER CALAMARI
Dressing for the
WORKPLACE WORDS INGRID NELSON PHOTOS CHESTERTON SMITH PHOTOGRAPHY VENUE BROUHAHA BREWERY, MALENY
The power suit for men may be a thing of the past in today’s workplace but how you dress for the office still says a lot about your personality and position on the corporate ladder. The lunching lads share their thoughts on how to dress for success.
irst impressions count, particularly when it comes to dressing for the workplace and it’s not just the ladies who struggle to find the right balance between professionalism and personal style. Given our climate, gents on the Sunshine Coast favour a more casual approach when it comes to workwear, and who could blame them, the thought of wearing a three-piece suit and tie during a Queensland summer is enough to make
anyone sweat! But where do you draw the line between smart casual and too casual? I caught up with the lads over a delicious lunch at the recently opened and super cool Brouhaha Brewery at Maleny for their take on what is appropriate work attire these days. Joining me for lunch was talented Sunshine Coast photographer, Jason Hay; Matt Jones, media and communications oﬃcer with Tafe Queensland East Coast; Craig Levitt, marketing manager with Think Money; Rob
Outridge, owner of IGA Maleny; Owen Gray, assistant manager at IGA Maleny and Antonio Puelma, owner of See Restaurant, Mooloolaba. profile: How would you describe your dress style at work? craig: Very conservative! As you can see I’m wearing blue as usual! I have tried to step outside of blue but if you go to any store and you look at business shirts it’s all blue
FASHION FACTS FOR FELLAS
and not much else. I wore a suit for many years when I was working in Sydney but I don’t think I’ve worn a suit since I’ve been in Queensland. When I worked in an advertising agency I worked better when I was wearing jeans, I felt less restricted and more creative somehow. I don’t own a suit apart from a dinner suit. matt: Casual is a must. The secret to my work wardrobe is three or four plain staples, which I mix and match. I don’t tend to wear anything too bold because people are more likely to remember you wore that the other day! I am lucky I work in a creative industry. Thank goodness I am not in finance where a suit and tie is expected. You can always dress things up with a nice pair of brown shoes or a nice watch or pocket square. It’s all in the accessories.
SUIT UP No matter what your job is, you’re going to need a decent suit at some point. If your job requires you to wear one regularly, you should look for a variety of colours and styles; if you don’t wear a suit to work and only need it for special occasions, a classic singlebreasted, two-button suit in black, charcoal grey or navy blue will stand the test of time.
FASHIONABLE FOOTWEAR Appropriate footwear is the first step to dressing sharp, and it pays to buy a pair of good quality leather shoes as they will not only be more comfortable, but they will last longer too. Just make sure you take good care of them with light cleaning and the occasional shine.
“[A person’s] dress is certainly a guide to that person’s COMMITMENT … as well as highlighting their own SELF RESPECT.” – MATT JONES
craig: I must admit I was a bit surprised when I went to Melbourne a couple of months ago and saw most business people on the street were not wearing a suit and tie so, I think work attire, in general, is becoming less restrictive. antonio: I think you do look out of place in a suit and tie on the Sunshine Coast. It’s all about smart casual clothing here. In the industry I am in, good jeans, a nice shirt and dress shoes is a good rule of thumb. You want people to feel relaxed. You also have to get yourself a good man bag! OWEN GRAY
SEEING BLUE AND WHITE White and blue dress shirts are a staple for a well-dressed man’s wardrobe – in fact 90 per cent of dress shirts sold worldwide are white or blue, as they suit most complexions and body types. Once you have a core collection of your favourites in these standard hues, don’t be afraid to liven things up with patterns and other colours to keep your look fresh. WASH WITH CARE First impressions count, so make sure your oﬃce attire is freshly pressed and wrinkle-free. You also need to ensure you’re taking care of your clothes from the moment you buy them. That means having good hangers for your suits, shoe trees for your shoes (or keep them in the box), and take note of washing instructions on your garments – if it says dry clean only, it means dry clean only.
owen: I have a man bag for every occasion. I have a black one I wear to work, a mediumsized one and a small one. jason: You dress for the occasion. I think on the Sunshine Coast we need to keep it a little more casual. When you are dressed to the nines, it becomes too distracting and everyone becomes fidgety. If people nudge it back a little, no tie, open shirt, they become more relaxed. I find when photographing men and women, if they are too restricted they are just not themselves. I agree with the other sentiments too, good shoes and a nice watch shouts class without having to be too formal. profile: How do you feel about tattoos and piercings in the workplace? rob: It comes down to what society expects from a supermarket and it can be a real challenge for us because Gen Y wants to have tattoos, they want to have piercings. We are constantly reviewing our uniform and dress policy and asking ourselves, ‘Are we being too harsh because our Gen Y’s are constantly stepping over the mark’. But we work in fresh food, what if an earring ends up in a customer’s salami or their fresh fish? antonio: I agree. If you have piercings, take them out, if you have tattoos, cover them up. Sometimes I have interviewees who have great experience, great everything, but when I advise they will have to remove their face jewellery, often they will turn the job down because they believe they should be allowed to be themselves. It’s okay if you are a rockstar but not in the workplace. Something small and petite is fine. jason: It’s a shame because it probably eliminates some good candidates, but when 54
“These days a person’s FASHION SENSE can give you a wonderful INSIGHT into their personality and, on any given day, their mood.” – JASON HAY
you make the decision to have that sleeve tattoo or facial piercing, you are the one restricting yourself. craig: At the cost of sounding extremely old, I think because there are less rules, in terms of structure, for younger people these days they don’t even consider the fact that having tattoos and piercings might aﬀect their employment opportunities. rob: We are so visible in the community. Employees have to understand they are the face of the business. JASON HAY
profile: Do you judge others by their appearance/dress in the workplace? rob: Yes, it is unavoidable. We are human beings and we are constantly assessing our surroundings and the people in them. matt: Their dress is certainly a guide to that person’s commitment to either their position or company or both, as well as highlighting their own self respect. jason: I’d like to say I don’t, but I do. Don’t we all? Like it or not, I think we all unintentionally judge others, either in the workplace or socially, by how they look, how they dress, and how they carry themselves. Mum always taught me to never judge a book by its cover, but I think these days a person’s fashion sense can give you a wonderful insight into their personality and, on any given day, their mood. profile: Do you think how you dress affects how people treat you in the workplace? rob: I think it is part of a package which is “you”. Every part of the package is important, from grooming, making eye contact, paying attention to people, the shoes you wear and the clothes you wear, all tell a story. If the overall perception of you is good, then I believe people will treat you better. And, you will feel better about yourself. Once again – human nature. matt: Absolutely. I think the clothes I wear make a huge diﬀerence to what people think about me. Clothes can convey credibility, command respect and persuade cooperation and participation in the workplace. Clothes say a great deal about who we are and can ROB OUTRIDGE
BUSINESS CRAIG LEVITT
signal a great deal of socially important things to others, even if the impression is actually unfounded. jason: Absolutely. If you present a high standard of dress, grooming and hygiene, then you almost demand a high standard of respect and professionalism right back. It’s also worth adding, it pays to dress to your level of position as well. profile: Aside from work attire, what is your pet peeve when it comes to men and their attire? craig: Guys wearing their pants halfway down their bum. I don’t know how it could even be comfortable. I don’t need to see a guy’s undies. owen: Bike pants are never okay. It’s wrong. Just wrong. jason: Yes it would have to be the dragging pants too. antonio: Singlets and thongs anywhere other than on the beach. september 2016
I had heard so much about the funky new Brouhaha Brewery at Maleny, so I was super excited to experience it first hand and it certainly lived up to all of the hype. And what better place to host a bloke’s lunch than a brewery! Opened earlier this year, the micro brewery has brought a little bit of Melbourne cool to the Sunshine Coast. Maleny’s first boutique brewery, Brouhaha was founded by locals for locals. Nestled among the rolling hills of the Sunshine Coast Hinterland, it is a must-visit for anyone looking for something a little bit diﬀerent. Spacious and modern, the all-white brick interior features clever hand-written wall illustrations, oversized planter boxes hanging from the ceiling, and huge stainless-steel beer kegs creating a fun, edgy feel. There is also a great deck area, perfect for functions and parties, or just to soak up the views over lunch or dinner. Manager Amanda Fea warmly welcomed us on the day of our visit, taking us through some of their most popular brews to kick things oﬀ – and what a range of great craft beers there is to choose from. I couldn’t resist the passionfruit Indian Pale Ale, which was delicious, the passionfruit flavours developing with each glorious sip. Other choices included the Brouhaha Blonde, Raspberry Saison and Pale Ale – all of which got the big thumbs up. We kicked things oﬀ with a selection of mouth-watering entrees/grazing plates including Aussie bush spiced squid – salt and pepper calamari with finger lime mayo, which was cooked to perfection. We also enjoyed some delicious cauliflower cheese croquettes with curry aioli and popcorn chicken seasoned with middle eastern spices and harissa yoghurt, both were packed full of flavour. For mains I couldn’t resist the Mulloway Fillet. Pan seared and served with crispy chats, cherry tomato, beer basic cream, orange gel and almond puree, it was melt-inyour-mouth delicious and really hit the spot. Other choices included beer braised pork belly, porterhouse steak and southern fried chicken, and judging by the clean plates, they were just as good. Kids are well catered for too with the usual favourites such as popcorn chicken nuggets, spaghetti bolognese and fish and chips sure to keep the littles ones happy. Make sure you stop in next time you’re up the hill. It’s worth the drive. 6/39 CORAL STREET, MALENY PHONE: 5435 2018 INFO@BROUHAHABREWERY.COM.AU
Colour my world WORDS SUE GODFREY, THE ART OF PROPERTY STAGING
You hear the term neutral pallet, but what does it actually mean? It means a colour scheme that pleases and it should complement your furnishings, make no bold statements and give a feeling of space and comfort.
he idea of placing your house on the market to sell is to obtain the best price possible in the shortest marketing time. To obtain this, you need to attract as many potential buyers as possible. We all have colour preferences, but what colour you like may really upset a buyer. Colour is such a strong statement and it can work beautifully in showcasing a home, but it has to be the right colour, so the right tones and shades need to be applied. If a potential buyer is faced with a strong colour (maybe a colour they dislike) that dominates a room and they generally cannot see past this – they will not emotionally connect with the room and start to feel negative vibes and therefore find fault. If you want to introduce colour instead of a basic pallet of whites, then choose colours that have neutral earthy tones. This generally includes the hues of taupes/greys/creams. Most furnishings blend beautifully with these colours and you can create pops of colour with accessories. These hues can enhance or work with just about every colour for contrasting. If your property connects with a certain location then you can experiment with diﬀerent colours. For example, you may be located close to a beach or be in a beach suburb, then colours such as blues/greens/yellows in soft tones will highlight your location.
You need to accessorise and choose If you want to your furnishing to reflect these hues. introduce colour, For example, you should have light try neutral or white furnishings to give you earthy tones like that cool beach feel. taupes, greys snd If you are using darker colours, creams. then they would be better suited for Victorian or Edwardian homes that have high ceilings, picture rails and are styled in these eras.
“We all have COLOUR PREFERENCES, but what colour you like may really UPSET a buyer.” Most buyers nowadays, even if purchasing the older-style homes, want a more modern fresh feel and will steer away from the overuse of dark colours. Also, be careful in painting a children’s room in bright and bold colours or for some teenagers, dark oppressive colours. If you wish to use a colour, tone it down. The potential buyer may have children at diﬀerent ages and the colours may not suit. If this means prior to selling, you need to consider painting some of your rooms, then I strongly recommend you do so. A little bit of cost and elbow grease may go a long way in attracting more buyers.
The property industry is not immune to the whims and fancies of the public. Just like anything else, property types go in and out of fashion.
nterest rates, economic fortunes and global uncertainties all play a part in where investors choose to buy, whether a tenant moves into a bigger space, or if an oﬃce decides to take on new employees as they undergo expansion. Property was not considered fashionable on the Sunshine Coast during winter this year; the long election campaign, uncertainty around negative gearing and changes to super contributions had everyone in hibernation. But change has begun, according to Luxe Commercial managing director Chris Sales, who says the finalisation of the election and August rate cut has put buying, selling and leasing decisions across oﬃce, retail and industrial sectors back in vogue. “Big economic changes such as an election or a rate cut impacts confidence significantly and the eﬀect is magnified in a place such as the Sunshine Coast, where there isn’t the population and employment of a big city,” he says. “Momentum started to return in July, with new lease deals signed on oﬃce and retail space, while industrial land and shed sales from Caloundra to Noosaville are going through a resurgence as businesses look to expand and capitalise on great buying opportunities.” Important factors to take into account for the second half of the year, Chris says, will be the ongoing infrastructure spend in high growth areas, new suburbs and the holiday trade from the Coast’s peak season. “As the weather warms up, there’s more activity and with that comes additional spending, renewed business confidence and before you know it, commercial property becomes as fashionable as ever.” Luxe Commercial is the Sunshine Coast’s leading boutique commercial property agency covering Caloundra to Noosa Heads. Chris and his team are available at any time to discuss sales, leasing and property management.
WWW.LUXECOMMERCIAL.COM.AU • 07 5493 6652
PROPERTY IS BACK IN FASHION
TO FIX or not to fix... With the reserve bank recently cutting interest rates to their lowest level ever, is now the right time to be fixing your home? To understand this better, let’s first look at the advantages and disadvantages.
here is no right or wrong answer as it depends on people’s individual circumstances. If you’re looking at selling your property in the short term, fixing wouldn’t be a good option as you will have break fees that vary depending on the term of the fixed period. Mortgage Broker Shane Cook says “One smart option could be to ‘split’ your loan. Put half on a fixed rate and keep half on the variable rate. This way you get the comfort of knowing that if rates were to rise, half of your monthly repayment amount won’t increase and you can still make extra payments and use offset and redraw on the half of the loan that is on the variable rate to help reduce your loan amount faster”.
You should really think about having a review done on your current mortgage to see if it is still performing well for you, particularly if you’ve had the loan for a few years. Often the banks have special rate deals for new customers which they don’t pass on to their existing loan customers. Talk to a Mortgage Broker, like Shane Cook, to compare your current mortgage offering with others in the market to make sure you are getting the best deal.
ADVANTAGES You can lock in an interest rate while they’re at record lows. It’s easy to budget for your repayment amount during the fixed period as your repayments are locked in. You are protected from possible future rate rises. DISADVANTAGES You may not be able to make additional repayments off your home loan and may lose offset and redraw capability There may be “break costs” if you want to exit the loan during the fixed rate period. Rates may still drop further…but will the banks pass that on?
WWW.SPCFINANCE.COM • 07 5443 1644
“If my wife wasn’t so honest I’d still be wearing my leather jeans” Shortly after we met, Vicki made me aware that not all my wardrobe choices had been wise ones. Don’t get me wrong, she’s not an insensitive person. But if you ask her what she thinks about anything... she feels compelled to tell you the truth. Which is sometimes difficult for me. But, if you’re looking to sell your property, it’s wonderful for you. Vicki will never tell you your home is worth more than she knows it is, just to win your business. And she won’t fail to tell you what you need to do to it... to make it even more attractive to buyers. In an industry where everyone claims to be honest, people who actually are often do very well. Which is one reason why Vicki has consistently outsold and outperformed most of her competitors. And why happy Star clients have written all the nice things you can read on our website. If you want straightforward, effective, friendly, advice I strongly suggest you give my wife a call on 0418 231 955. If you want really cool, leather jeans... you might try Vinnies.
usband. Vicki’s h
BOOSTS BUSINESS SALES WORDS CHELSEA COSGRAVE
You may have noticed quite a number of people loitering around businesses in clusters with their heads glued to their phones. No need to worry, this isn’t some kind of phone crazed cult, it is, in fact, Nintendo’s latest and greatest creation, ‘Pokémon Go’. For the past month, the reality app has taken the world by storm, sending thousands of fans on a virtual scavenger hunt for rare Pokémon critters at places known as Pokéstops – checkpoints that correlate with real-life locations or businesses that enable players to collect ‘Eggs’ and ‘Poké Balls’. Additionally, players can purchase items known as ‘Lures’ at Pokéstops, which essentially attract more Pokémon and consequently more people. With an opportunity for customer attraction, it wasn’t long until businesses from all around the world jumped on the Pokémon bandwagon and made small investments for big benefits. By purchasing a 30-minute ‘Lure’ at your business for just $1.19 the benefits can be huge: 14,500 Pokécoins / 680 = 21 eight-packs of lures (21 * 8)/2 = 84 hours $100/84 hours = $1.19 per hour With thousands of daily active users on the Sunshine Coast, a ‘Lure’ is an inexpensive way to increase your business’s foot traﬃc by the hundred, whether you own a café, florist, retail or pet shop. Whether you had a childhood obsession with Pikachu or not, it may be wise to introduce this viral game’s tactics into your marketing plan. For once, some trivialness could earn you the big bucks. profilemag.com.au
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MOOLOOLABA RANKS HIGH AMONG NATION’S GROWTH MARKETS
ooloolaba ranks among the Top 25 markets in Australia in the latest edition of The Price Predictor Index.
The report ranks suburbs and towns based on the rising number of residential sales over consecutive quarters. Mooloolaba ranks among the best 25 markets nationwide because of a rising pattern of residential sales over the past six quarters, with sales totalling 106, 114, 118, 116, 125 and 135 over the past 18 months. Three-quarters of the sales are apartments. Sales activity growth like this inevitably leads to price growth. Mooloolaba is a core suburb of the Sunshine Coast, which continues to stand out as one of the leading markets nationwide. The Sunshine Coast market has struggled historically because of an economy that was overly-reliant on tourism, but the emergence of a significant new industry based around the $2 billion Sunshine Coast University Hospital and other big spending on infrastructure has changed things for the Sunshine Coast.
FAST FACTS • Ground Floor, Coffee • 50m Bus Stop • 50m CBA Bank • 50m Post Office • 255m Corner Store & Fast Food • 200m to Mooloolaba Beach and Esplanade • 260m The Wharf Mooloolaba • 450m Coles, Chemist, Bakery
Major infrastructure and property developments currently under way or in planning total $15 billion in investment in the Sunshine Coast. This includes new medical facilities, expansion of the Sunshine Coast Airport, upgrades to the road network and ongoing expansion at Sunshine Coast University. Property markets have responded and some suburbs have recorded double-digit growth in median prices. Mooloolaba is well located in the centre of the north-south coastal strip and is an immediate neighbour of the commercial heart of the Sunshine Coast, Maroochydore - where work started recently on a new CBD which ultimately will include offices, shops, tourist facilities and apartments. Mooloolaba fronts one of the Sunshine Coast’s most popular beaches and is noted for its apartments with ocean views, a popular surf club and an array of cafes, restaurants and shops.
• 450m Mooloolaba Pub
It is about 4km from the region’s largest shopping centre, Sunshine Plaza, which also contains the Sunshine Coast’s major cinema complex.
• 3.3km Kawana Shopping World
Mooloolaba is 15 minutes from the Sunshine Coast Airport and a similar distance from the new University Hospital.
• 600m Mooloolaba Primary School • 3.7km to the new Maroochydore CBD • 4.6km Sunshine Plaza • 8.3km University Private Hospital • 10km University • 13.6km to Sunshine Coast Airport • 108km to Brisbane
The Mooloolaba market recorded 101 house sales in the past 12 months at a median price of $640,000. The median has grown at a rate of 5% per year over the past five years. The median weekly rental for houses is $500 per week, with a median yield of 4.4%. But apartments are more numerous and rental returns considerably stronger, with 290 sales at a median price of $355,000 in the past year. The median weekly rent is $360, with typical yields around 5.7%.
FOR YOUR FREE INFORMATION PACK CALL 07 5451 1080 www.thinkinvestmentrealty.com.au
affordable quality residences at a picturesque beachside location ALEXANDRA HEADLAND
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perfectly positioned on the sunshine coast SeaBreeze Mooloolaba is poised perfectly in the middle of the Mooloolaba retail and dining precinct. Surrounded by cafes, bars, restaurants, boutique shops and of course the famous Mooloolaba Beach.
FOR MORE INFORMATION ON THIS UNIQUE INVESTMENT OPPORTUNITY, CALL JACK, DAN OR TROY ON 07 5451 1080 OR VISIT WWW.THINKINVESTMENTREALTY.COM.AU
For your free information pack CALL 07 5451 1080 www.thinkinvestmentrealty.com.au
67 78 81
FASHION Spring is the ultimate season for fashion – find out what trends you need to be adding to your wardrobe
BEAUTY It’s time to emerge from that cocoon and prep your skin for the warmer months
HOME Incorporate pops of colour into your home’s aesthetic for a sunny outlook
ISABELLA WIGHT The super-stylish fashion blogger on the brink of international success
FASHION / BEAUTY / HEALTH / HOME / LIFE / FAMILY
THE style EDIT
PROFILE STYLE EDITOR
FLAT SANDALS Give the heels a break and embrace comfort with a new pair of ﬂat sandals. There are a huge variety of styles available in stores for the new season. A pair of tan-coloured sandals/ﬂats will give the illusion that your legs are much longer than they are. However, if your legs are one of your best assets, then go bold with a black strappy option or something fun with detail.
CHAMBRAY OFF SHOULDER TOP, RRP $149.95 WWW.SEEDHERITAGE.COM
BUTTON UP SHIRT If you don’t already have a basic white button up shirt then it’s time to find one you love. I recommend spending more on a good quality linen or cotton shirt. The fit is important and you’ll find the cheaper options will never look as good, or will only last a few wash cycles.
Charlotte Groeneveld is the founder and editor of the ultra-stylish blog, thefashionguitar.com. This New York blogger and mother-of-two has nailed the minimalistic trend and has added her own twist with a mix of ‘60s vintage and high-end glamour. Her outfits are eﬀortlesslythrown-together-chic and you must jump on her Instagram feed @thefashionguitar to see why she has more than 240,000 followers. It’s a visual feast! IMAGE CREDIT: THEFASHIONGUITAR.COM
for sneaky-sneaker inspiration!
LIAM SNEAKER, RRP $129.95. WWW.WITCHERY.COM.AU
KYLIE SNEAKER, RRP $129.95. WWW.SEEDHERITAGE.COM
SNEAKER STYLE It’s time to get outside and enjoy the beautiful weather we are so lucky to have on the Sunshine Coast. Sneakers are the latest musthave shoe and the good news is that they are totally functional – whether you wear them casually or for exercise. The added bonus is that a new pair of Nikes will give you a little extra motivation to move.
the fashion guitar
WARDROBE UPDATE: sneaker
OFF THE SHOULDER TOP The oﬀ-the-shoulder bohemian trend is extremely popular at the moment. Give the cold-shoulder in a sweet top or dress, it’s a versatile and feminine style that will have you feeling like you’re on a tropical holiday. Add a bell sleeve to the look to make more of a statement.
Goodbye autumn, hello spring! I’m welcoming spring with a (totally justifiable) shopping trip to find a few key pieces that will see me through the new season. The best news is that these items will be on high-rotation in my wardrobe during summer too – so that makes these pieces an investment right?
BLOGGER TO WATCH:
NIKE ROSHE ONE, RRP $120. WWW.THEICONIC.COM.AU
Olivia Palermo NAILS THE OFF-THE-SHOULDER AND SNEAKER TREND! IMAGE CREDIT: ROBERT O’NEIL/SPLASH NEWS) PISA PERFORATED HIGH TOP, RRP $69.95. WWW.SPORTSGIRL.COM.AU
trending ﬂares METALICUS DUNES PANT, RRP $129.95. VISIT WWW.METALICUS.COM
BALLETTONET VELVET PALM LOAFER, RRP $320. VISIT BALLETTONET.CO
DISCOVER THE RANGE OF CHARMS, BANGLES AND BRACELETS FROM THE ALEX AND ANI RANGE. SHOP AT UNDERWOODS JEWELLERS SUNSHINE PLAZA (5443 2266) AND NORTHLAKES (3491 8888). VISIT UNDERWOODSJEWELLERS.COM
patterned look METALICUS GONE WILD TOP, RRP $99.95. VISIT WWW.METALICUS.COM
R H C T N O E N O OM MM
he ir t a .P end look. r t e e styl simpl s s ele d im ek an t a e e is r a sl m o o f chr te no whi o d m classic chic ted ck an a c ti bla NEW YORK CLASSIC, s i f UPPER EAST WATCH, oph nes o s RRP $199. VISIT d to n a sic WWW.THE5TH.CO k s e Sle cla
the bow down REVIEW CAMRYN BLOUSE, RRP $149.99. VISIT WWW.REVIEW-AUSTRALIA.COM
EVAN DRESS, RRP $279.95. SHOP AT WWW.PUREMODA.COM.AU
MOOI ‘LINDA’ HANDBAG IN GENUINE BLACK LEATHER, RRP $440. SHOP AT WWW.MOOISTORE.COM
lady like ‘HERE WITHOUT YOU’ LACE PANEL DRESS, RRP $169.95, AVAILABLE FROM AVENUE J COUTURE, THE ESPLANADE MOOLOOLABA. PHONE 5444 4422
back to back COLETTE BY COLETTE HAYMAN, BRIDGET BACKPACK, RRP $59.99. WWW.COLETTEHAYMAN.COM.AU
WIGHT on cue WORDS NICOLE FUGE PHOTOS CHESTERTON SMITH PHOTOGRAPHY
Who knew posting an #OutfitOfTheDay photo could change the life for one teenage blogger? Isabella Wight never did, but has ridden the social media wave of success, sharing the highs and lows along the way, from collaborating with national fashion brands, to overcoming anorexia.
WHAT ARE YOU WEARING? “I’m loving the ‘70s vibe at the moment, I just can’t stop dressing this way. These are Prada jeans, I got them from an op shop for $4 and I cut them oﬀ myself so they’re a cropped ﬂair; a Mark Earl watch; this blouse is Beginning Boutique; and I bought these necklaces from forget-me-not jewellery.”
obody rocks thrifted $4 Prada jeans quite like Isabella Wight. Teaming the bargain buy with RM Williams boots, also picked up at a second hand store for $10 and an oﬀ-the-shoulder Beginning Boutique blouse in trending colour ‘brittle’. At an age where most girls are still figuring out their individual style, 19-year-old Isabella is quite the opposite and pulls pieces together like a veteran. “My mum is Texan and her mum was a big collector of vintage clothing and she handed it down to Mum and I have spent every day since raiding her wardrobe,” Isabella says, taking a sip of her long black coﬀee. “She introduced me to what quality fashion looks like, as opposed to fast fashion which is so big these days. She taught me to understand class and style and bought me an Audrey Hepburn book for my 10th birthday. “It has really come from family, which is the most natural way, so it’s been ingrained in me growing up.” Along with a burgeoning passion for fashion, Isabella openly admits she also developed an unhealthy obsession with her body image. “From the age of eight I have had eating problems, my weight has gone up and it’s gone down and they put it down to EDNOS (eating disorder not otherwise specified) or stress, or just the way that I am, but when I was 16 I was diagnosed with restrictive anorexia,” she says in a tell-all video post. profilemag.com.au
FIND YOUR STYLE The first thing is to dissect your wardrobe and get rid of the pieces you don’t love, that don’t fit you. Then look at the basics you have, your staples, and build upon that with trend pieces – but always come back to the basics and the pieces you know look good on you because that’s the most important thing, that you feel comfortable. If you don’t love something you’re not going to be conﬁdent and that really comes across, it’s all about how you feel when you’re wearing it, you should feel amazing wearing it. You’ll notice when you see someone stylish, they’re confident and they’re killing it no matter what they’re wearing.
Having masked her condition for so long, to have an oﬃcial diagnosis from multiple health practitioners took Isabella and her family aback. “We tried at-home treatments and nothing was working, so I had to be sent to hospital,” she says. “I had a very low heart rate and so many terrible physical symptoms, there was a possibility I wasn’t going to live through it. It was very traumatic for my family, obviously, and it took a huge toll on me mentally it was about a year of recovery from when I was diagnosed until I was oﬃcially recovered.
“There is no need to expose yourself to that sort of thing, at one point in my life there was a lot of ‘fitspiration’ and things on Instagram, so I unfollowed everything like that and tried to focus on what I really loved, which was fashion, it wasn’t modelling –
“If you don’t LOVE something you’re not going to be CONFIDENT … it’s all about how you feel when you’re wearing it, you should feel AMAZING wearing it.” “I feel great now, but it’s always something I have to watch and something that’s in the back of my mind that I know about myself now.” Keen to help other teens and their families, Isabella and her family have aligned with local and international organisations including the Butterfly Foundation, dedicated to bringing about change to the culture, policy and practice in the prevention, treatment and support of those aﬀected by eating disorders and negative body image; and F.E.A.S.T, which supports the parents of eating disorder patients. Isabella is now fighting fit and feels confident working in an industry often allconsumed by body image and self esteem. “The most important thing is to remove yourself from anything that doesn’t make you feel good,” she says. september 2016
which was another direction I was thinking about going down for a long time, but I realised that industry is not right for me. “Through body positivity and self love, I’ve created an online community I feel so happy in and nothing makes me feel like I’m not good enough or I should look a diﬀerent way. “The hardest thing is when people say, ‘I wish I could look like you’, that’s the opposite message I want to portray, so I try to have full transparency about everything that has happened and what I’ve been through.” Isabella was just 12 years old when she started tinkering on the keyboard and launched her Views of Now blog, posting about the everyday musings of a teenage girl. “One day I posted a photo of my outfit and it got more comments than my other posts, which isn’t saying much at the time, but I continued to do it and people liked
it, so I kept posting about my outfits and it grew to be an obsession,” she says. Views of Now has not only garnered tens of thousands of followers, but has lead to some pretty exciting collaborations including the relaunch of Supre with the ‘Girl Gang’, Asos, Dolly magazine and Girlfriend magazine. She also recently signed with her first agency and has some lucrative oﬀshore opportunities in the pipeline. But that’s just skimming the cream for Isabella, who is heads down completing a three-year Fashion Merchandising degree at RMIT in Melbourne. “I’m on the fashion campus of Brunswick, which is a dream come true, everyone there is a fashion student, so every school day is a fashion show,” she says with a smile. “Most of the time when you have an early class you just want to roll out of bed and show up in your pajamas, or as close to your pajamas as possible, but there are people wearing Chanel, Balenciaga, Alexander Wang.” While Isabella has settled into the fastpaced high-fashion world of Melbourne, she still regularly returns home to the Sunshine Coast where she’s more than comfortable striking a pose in front of a random alleyway wall and making it look like a fashion editorial backdrop. profilemagazine
SMART & STYLISH WORDS NICOLE FUGE PHOTOS CONTRIBUTED
Working as a construction litigation lawyer, Laura Chong felt uninspired by the workwear available to corporate women, and spying a gap in the market, launched her own fashion line – designed by corporate women, for corporate women.
mpowering women to be feminine and express their personal style in the oﬃce, while still conveying that power woman attitude, Laura Chong founded 400 Co. in 2013 – bridging a gap in the market between work and weekend. “I hated having two wardrobes – my work wardrobe and then my weekend wardrobe. So 400 Co. has been an awesome solution to the ‘what to wear dilemma’,” she says. Having initially launched the label while still working as a lawyer, Laura took a two-year break in 2014 to run the business. “I have recently gone back to legal consulting part time, which I love because it keeps my design head in the corporate space. It's all part of the ‘work/life balance’ for me, 400 Co. satisfies the creative side of me and the law allows me to be analytical and give commercial advice to others.”
profile: Who/what inspires your designs? laura: I actually source a lot of my inspiration from the power women we dress in store daily. They are always the first to say what they do and don't like. I love having that feedback and it means that we are designing clothing for real women that is both practical and beautiful. In terms of collections, a lot of my past collections have been inspired by places with a particular woman in mind. For example, our upcoming spring/summer 2017 collection is inspired by St Tropez and seeks to push the boundaries of work to resort wear. I like the idea of busy corporate women swanning into the oﬃce in her resortinspired workwear. So think vibrant colours, but in suiting. Sounds crazy but I think it's just another way that women are proving that they can do anything.
“Always, always, always bring your OWN sense of STYLE to the office. You want to be memorable.” profile: What are your top tips for dressing for the workplace? laura: Always, always, always bring your own sense of style to the oﬃce. You want to be memorable. First impressions count and in any work setting you want to be sure to be remembered for your power profilemag.com.au
1.Fitted suit jacket 2.Matching skirt or pant combo.
3. A white silk blend blouse that can mix and match with anything.
4. A print blouse to make a bit of a statement. 5. An event dress is a must too – but we recommend staying away from black and going with a little colour to stand out (red or blue are great).
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woman oﬃce attire, as well as the witty words that come out of your mouth. Others will remember you first for how you look and then for how you made them feel, so be sure to put on a sassy dress and accessorise with a smile. My biggest tip for personal style in the oﬃce is to add a few statement pieces in your work wardrobe that have pops of colour or prints, as these are what stand out from the crowd. profile: What are the upcoming trends when it comes to workplace fashion? laura: Femininity is a trend that is always in style, but we are seeing a lot of bold colours coming out in spring, paired with soft blouses and silk prints. Suiting is also pushing the boundaries, so women are no longer limited to the boring grey loose-fitting suit. We are seeing a lot of flattering skirt suits in richer colours like royal blues, ivory and even watermelon. september 2016
WORDS TAYLA ARTHUR PHOTOS CHESTERTON SMITH PHOTOGRAPHY AND CONTRIBUTED
After receiving a call from a distressed father wanting to grant his son’s final wish, marriage celebrant Lynette Maguire’s world shifted. Eight years on, Lynette has made it her mission to bring joy to couples experiencing the worst of times through My Wedding Wish, a project drawing the Sunshine Coast community together in a show of love and solidarity.
hristina’s eyes are alight with laughter as her beauty team makes the finishing touches on her makeup and adjusts her vintage veil so it sits perfectly in her long blonde locks. In a video documenting the special day, she chats to a friend outside of the camera frame about her everyday life, giggling nervously every now and then, just like any blushing bride would. Seeing her like this – so vibrant and lively – it’s hard to believe the young mother was in the midst of a fight for her life, having received a terminal diagnosis for the adenocarcinoma in her bowel. But as she donned the ruched, strapless mermaid wedding dress she never thought she’d get to wear and exchanged vows with her partner Nathan in a ceremony filled with unconditional love and light-hearted laughter, she got to have a day with those dearest to her, where all sickness was forgotten.
“October last year was the HARDEST – I had three grooms and a bride pass away in a month, and one that didn’t get to get married.”
PHOTO CREDIT: ANDREA SPROXTON PHOTOGRAPHY
For Lynette Maguire, this moment, which I’ve just witnessed three years later through the marvel of technology, is exactly the reason she created My Wedding Wish, only inspired by a diﬀerent couple. In 2008, Lynette received a call from the father of a terminally ill young man, asking if she could help him marry his fiancee. After the father emphasised that he wouldn’t live past the week, Lynette rushed to the man’s bedside, and while waiting for the Magistrate’s Court to grant the ‘shortening of time’ order that would allow her to legally marry the couple, made some calls to her friends in the wedding industry to see if they would be willing to donate their time and services. At 5pm that same day, Lynette witnessed what she says remains the most moving wedding she’s ever seen in her 12 years of being a celebrant. In a small, simple ceremony full of raw love and surrounded by a handful of family and friends, the 24-year-old was granted his dying wish. “All I could think was that this poor young man is not the only person going through profilemag.com.au
this,” says Lynette. “He literally lived three days after he got married. That still gets me. It’s not fair because so many of these couples are so young!” While the concept came to her immediately after that day, Lynette found herself too busy to act on it until five years later. “It just kept percolating in the back of my head, the idea of how on earth would I do this. So in 2013 I thought, ‘You know what, I’ve got time now,’ so I put it out there on a Sunshine Coast wedding supplier Facebook page and I was inundated by people wanting to be involved,” she says with a smile. Three years on, My Wedding Wish has received more than $200,000 in donated services, allowing them to successfully gift 15 weddings to couples aﬀected by terminal illness, and after achieving oﬃcial charity status in June this year, the project is slowly rolling out on a national scale. From the photography, cake, catering and venue, to the transport, the suits and that all-important dress, Lynette tells me she has more than 70 businesses on the Sunshine Coast alone, all clamouring to help – and this desire to donate services is reflected right across Australia. “We just want to spread the love,” says Lynette. “Our first wedding outside of the Coast was for a couple in Canberra who wanted to marry on the Gold Coast, and when I put the call out on the national secret
PHOTO CREDIT: ANDREA SPROXTON PHOTOGRAPHY
celebrant’s Facebook page I was flooded with celebrants all around Australia saying if you ever need anyone in this place, I’m your person. I basically had Australia covered in 15 minutes. “I think at the very core is our humanity and I think this is a way for people to say,
our secret group on Facebook to let everyone who’d worked on her wedding know that she was gone. But like everyone reminded me, we were able to give her so much joy. And that’s what got me through it – the knowledge that for that one day, she was so happy. Just the diﬀerence between how
“He literally lived three days after he got married. That still gets me. It’s NOT FAIR because so many of these couples are so young.” ‘I am human and I care.’ I’ve even had people say, ‘I’m not a wedding supplier, but if you need help on the day, let me know’, and they’ll just come and wipe dishes or something like that.” While there is no doubt the work she does is incredibly rewarding, due to the unpredictable nature of these terminal conditions, not every wedding she organises is able to go ahead, and the bond Lynette forges with the couples means she’s hit with a devastating blow each time she hears of a passing. “October last year was the hardest – I had three grooms and a bride pass away in a month, and one that didn’t get to get married,” says Lynette, the sorrow in her eyes plain to see. “I was a mess; it’s a very hard thing to deal with. “Chrissy (Christina) is the one that got me most. When Chrissy died, I put it up on
she looked beforehand, with her chemo bag strapped to her chest, so tired and so sick, and the day of her wedding when she looked so beautiful and so happy; it was just amazing to make it possible for her to forget about it for a day.” Despite the heartache of so frequently witnessing young lives – and love – cut tragically short, Lynette says there’s no better feeling than fulfilling dreams and celebrating eternal love. “A lot of these couples are tied to a machine, they don’t have the money, or they’re just so exhausted and terrified that a wedding is the last thing they think they’ll be able to have,” she says. “It’s a milestone that gets taken away from them. They’re left having to wonder what’s more important. But for me the most beautiful thing is the looks of joy and raw love on their faces; in moments when they don’t think anyone’s looking.”
Operating from Sunshine Castle in Bli Bli and run by a steering committee of locals who, like Lynette, believe in the power of love, My Wedding Wish is always taking applications from businesses who want to contribute; however their new challenge since achieving charity status and going national is to ﬁnd major sponsors and raise funds to ensure they can continue helping love conquer all. If you would like more information or to get involved, visit www.myweddingwish.org.
Style Counsel WORDS ANNA RAWLINGS PHOTOS CHESTERTON SMITH PHOTOGRAPHY
Swimwear designer Jaala Underwood left the financial security of a full time nursing career to pursue her creative passion, and her ocean-inspired debut collection is already making waves.
aala Underwood always had an interest in design, but instead elected to study a nursing degree at the University of the Sunshine Coast. In 2014, she was oﬀered a nursing position in Newcastle and relocated with her partner Jesse and then four-month-old daughter Isla. In her downtime, Jaala and her young family spent hours on Newcastle beaches, leading to Jaala sketching swimwear designs into the early hours of the morning as a release from nursing. Seven months later, they moved back to the Sunshine Coast and Jaala collaborated with a textile designer and a manufacturing warehouse in Brisbane. Jaala’s debut collection for her label We are Wylde in 2015 was a hit and established a steady following,. These days, Jaala juggles the design and production of her new second collection, to be released in October, with raising Isla, now aged two. “At the moment I’m finalising everything for the new collection, fabric, design samples, to make sure it’s perfect before heading into production. It’s really important to balance work and being a mum as well,” she laughs. JAALA UNDERWOOD
profile: Who was your earliest style influence? jaala: My mum! She has a wicked dress sense, she somehow manages to bring the ‘60s and the ‘80s into modern-day fashion. profile: What do you buy in bulk? jaala: Nappies! profile: Do you own an item you’ll never part with? jaala: Sadly, my phone. profile: If you could only wear one piece of jewellery, what would that be? jaala: My rings. profile: What is your favourite colour combo? jaala: I love colourful combos, but also love black and white, I couldn’t pick a favourite. profile: What is your priority when choosing clothes? jaala: Definitely comfort and the way they fit. profile: Any personal styling tricks? jaala: When I wear something I love to 74
look great and feel great, and that means having a great diet and making sure I’m staying active. So my style trick is keeping fit and active! profile: How long does it take you to get ready to go out? jaala: If I’m going to a special occasion I love to take the time to put in the eﬀort, but to be honest being a mum, I have a pile of go-to jeans, jumpers and shirts and just whack them on, I don’t even brush my hair.
profile: How often do you wear your favourite pieces or repeat outfits? jaala: Probably once every six months. profile: Are you an editor or builder? jaala: Creating my own label I have to nitpick every bit of detail, so I am both. profile: If you were going on an island holiday, what would you pack? jaala: All of my swimwear pieces! Sunnies and denim shorts are also my fave, that’s probably all I’d need! profilemag.com.au
J E W E L L E R Y
D E F I N I N G
Art Piaâ€™s passion for jewellery designs started when she was collaborating with a jewellery artist on designs for the pearls she grows at her own farm in the Abrolhos Islands With on-site jewellery workshops, her ability to create and design you a wonderful piece is in line with her goal to Make Yours Extraordinary
L AT I T U D E G A L L E R Y. C O M . A U
PIA BOSCHETTI #The_Girl_who_Grows_the_pearl
Embrace the Experience
169 Marine Tce (08) 9964 6601
73 Hastings St (07) 5447 3351
180 Main St (07) 5478 5771 profilemagazine
TRAINING THAT TAKES YOU PLACES A change in season means it’s time to restock your Summer wardrobe and Sunshine Coast fashion designer Natalie Cunningham is on hand to help you step out onto the sand in style and shine vibrantly this Summer. Natalie is a TAFE Queensland East Coast graduate and the award winning Indigenous fashion designer behind acclaimed label Native Swimwear Australia.
“We have a beautiful and unique culture and I see it as my calling to share it with the world through the best way I know how,” she said.
The first ever Indigenous Australian to showcase at New York Fashion Week, Natalie is renowned throughout the world for her flair with authentic and flamboyant Indigenous Australian prints, quality textiles and vibrant colours.
Natalie is proud to not only pay homage to her Aboriginal family, but also create beautifully shaped swimwear for women and mothers ensuring they feel confident and comfortable while at the beach and in the water.
“My Aboriginal heritage is what inspires my designs, using Indigenous paintings on my designs so that their dreamtime stories are told far and wide,” Natalie said.
“I was a young mum at just 21, I’ve had four children and life is busy trying to juggle everything, we don’t always have time to fit in that workout so I decided to design swimwear with added stomach and breast support for us busy Mums” Natalie said.
BELOW: Natalie Cunningham using her TAFE training to take on the world.
“I began my journey at TAFE enrolling in the Diploma of Clothing, Textiles and Footwear and now 10 years on, I have made shapewear in Swimwear Sexy!” “My label is iconic to this country so I’m planning on growing it so that it’s
PHOTO: Peter Trainer Photography
“ We have a beautiful and unique culture and I see it as my calling to share it with the world through the best way I know how.” available at all the tourist hotspots around Australia like Bondi, Noosa, Byron & Uluru,” she said. Natalie is fulfilling her dreams and continuing to further her skills and grow her label throughout Australia and the world.
TAFE TRAINING CAN TAKE YOU PLACES Visit tafeeastcoast.com.au or call 1300 656 188 today to find out how.
After more than 20 years creating stunning jewellery around the world, Ishkhan Kojayan is now sharing his incredible craftsmanship and flair for creativity with the Sunshine Coast.
hether it’s a dazzling dress ring or one of the breathtakingly handcrafted engagement and wedding rings for which he’s built a reputation, there is nothing more satisfying for Ishkhan Kojayan than seeing his clients’ faces light up when they receive their very own masterpiece. “I get involved in their life through that piece of jewellery, and that’s the most important and rewarding thing about my job – seeing that something I’ve created has made someone happy,” he says. “They might keep that piece of jewellery forever and pass it down the generations to be treasured, and that’s an amazing feeling.” Crediting his love for creating metal masterpieces to his Armenian upbringing – where craftsmanship is cherished – Ishkhan was introduced to the industry by his father, and has spent much of his life travelling the world learning different techniques. The master jeweller started his own business from scratch in 2013 after nearly 20 years in the industry and moved with his young family to the Sunshine Coast from Margaret River at the end of last year, bringing with them the foundations of Laurisha Jewellery. Initially operating from his shed, Ishkhan now has a studio at Latitude Gallery where he has produced much of their jewellery for the last two years. But it is the freedom to express his own creativity and design custom pieces for clients that drew him to open Laurisha Jewellery. “Working with big companies, I always had to follow their rules and design systems, but now I’m doing what I do best and showing the creative part of me,” he says. Ishkhan prides himself on his unique designs and providing service that is second-to-none, utilising 3D design technology that allows him to sit down with clients and bring their ideas to life before even touching a precious metal or gem. Creating a prototype from resin, he is able to ensure perfection every time by giving customers a tangible replica of their personalised design before creating the final product. “Technology changed the game and it’s for our benefit. They can wear it, feel it and see exactly how it will look.” In addition to exquisite pre-designed and custom-made wedding and engagement jewellery, Laurisha Jewellery also specialises in
“I get INVOLVED in their LIFE through that piece of jewellery, and that’s the most important and REWARDING thing about my job.” remodelling preloved pieces, turning old trinkets with sentimental value into stunning items customers will want to show off. “We offer bespoke jewellery, where people can come and sit directly with the jeweller and if they have an idea, we bring it to life and get exactly what they want into the piece,” says Ishkhan. Despite running his entire business solo, Ishkhan still makes time to get involved in the community, donating his services to groups such as the Freemasons for fundraisers. For this jeweller with a heart of gold, the hard work is worth it if it means he can share just some of the happiness jewellery brings him. If you’re looking for a jeweller who can custom design a piece as unique as you, contact Ishkhan at Laurisha Jewellery, or visit his studio in Montville.
(07) 5419 1124 | Latitude Gallery, Shop 1/180 Main Street, Montville
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“Yellowing often happens as WE AGE, as the outer white protective tooth layer thins due to everyday WEAR AND TEAR.”
What can I do to prevent premature ageing in my skin?
with Francesca Webster
Why are my teeth so yellow and what can I do to address this? TEETH YELLOWING with Dr Simone Ricketts
There are many causes that can be behind yellowing teeth, but for most people, the likely cause is one of two things. First, yellowing often happens as we age, as the outer white protective tooth layer thins due to everyday wear and tear, exposing the underlying tooth layer. Alternatively, certain foods and drinks you consume on a regular basis could be causing yellowing on the surface. Drinks with high acid and tannin content are the worst culprits, along with coﬀee, tea, sports drinks, red wine, brightly coloured foods and some spices. Aside from these, there are a number of other potential contributors. Sometimes, yellow teeth just run in the family. Smoking might be behind the problem, or your oral hygiene might just need improvement. Yellowing could be a side eﬀect of medication, or it could be a symptom of an illness. 80
Even being a mouth breather rather than a nose breather can play a role, as breathing through your mouth dries the teeth. So what should you do about teeth yellowing?
Aside from simply learning to accept them as they are, here are some actions you can take to prevent or counteract yellowing: • Avoid or limit intake of obvious food and drink culprits • Rinse your teeth with a glass of water after consuming teethstaining foods and drinks • Have a general medical check-up and medication review • Have a professional teeth clean and polish at the dentist • Ask your dentist or hygienist for tips to improve your ﬂossing and brushing routine • Have your teeth professionally whitened SMILE BY DESIGN, MAROOCHYDORE Phone: 5443 2888 www.smilebydesign.net.au
While living in England most of my life, I loved the sun and you could be in it all day without getting burnt! When I moved to Australia in 2002, I was confronted with the harsh reality of the strong and damaging sun. Sun exposure and sun damage here is a very real thing that we should be aware of and take precautions with. Always apply sunscreen when you leave the house, even if it’s an overcast day. The damaging UV rays in Australia are harsh and unforgiving on our skin and whether you burn or not, there will be underlying damage and accelerated premature ageing. People ask me all the time what I use on my skin and why my skin health is the way it is at my age, and it is because: • I have been vigilant with protecting my skin from damaging UV rays, wearing a minimum 30+ SPF every day • I have always taken care of my skin – in particular, I have used a cosmeceutical range like ASI on my skin every day religiously • Professional skin treatments like LED every now and then go a long way • I use mineral make-up, which keeps my pores clear and accommodates my skincare regime It’s about taking the time to give your skin the attention it needs and ensuring it’s protected to prevent damage occurring in the first place. BRAZILIAN BEAUTY Shop 15, Currimundi Markets, Nicklin Way, Currimundi Phone: 5493 1229 profilemag.com.au
gourmet. DR LIBBY WEAVER
Dispels myths around fad diets and our changing foodie landscape
LADIES AT LUNCH Letâ€™s chat fashion favourites and faux pas over lunch at Cantina de Mad Mex
RECIPE Channel your inner Italian and whip up a hearty linguine with local prawns and chorizo
Entertainment hits the stage this month with an Australian twist on a classic tale at QPAC
FOODIE TRAIL / RECIPES / ARTS / MUSIC / TRAVEL
Delicious and nutritious
It’s time to kick those unhealthy food habits you developed over winter. But where to start? Food Matters founders James Colquhoun and Laurentine ten Bosch suggest having a love aﬀair with green juice and smoothies – “green plant foods and chlorophyll-rich foods are so powerful for detoxifying the blood, cleaning the body out and helping you cleanse your system of toxins – we’re full of heavy metals and toxins and food additives.”
Nicole Fuge PROFILE GOURMET EDITOR
JUST PEACHY The sweet juicy ﬂesh of a peach just screams spring to me, so to celebrate its return to our produce shelves, I want to share my peach frangipane tart recipe. pastry • 250g plain ﬂour • 100g icing sugar • 100g butter, chilled, cut into cubes • 1 egg ﬁlling • 100g almond meal • 100g plain ﬂour • 150g icing sugar • 100g butter • 4 eggs • 3 ripe yellow peaches • Icing sugar to dust
In season – TAMARILLO Earlier this year I embarked on a tasty trip to the South Island of New Zealand where I ate tamarillo for the first time – poached in vanilla syrup and then perched on top of ricotta hotcakes, mascarpone and honeycomb. Tamarillo, also known as tree tomatoes, has a sweet ﬂesh and is often scooped out of the skin. You can tell your fruit is ripe when it has full red or orange colouration and is slightly soft to touch, and the stalk has a yellow tinge. The tamarillo season ends in spring, so make sure you get your hands on this funky fruit and try it for yourself.
Hungry for foodie inspo? To make the pastry, put the ﬂour and icing sugar in a food processor and mix until combined, add the butter and process until the mixture looks like sand. Add the egg and continue processing until the mixture comes together to form a smooth ball. Wrap in cling wrap and refrigerate for 30 minutes. Roll the pastry out and line a 24cm loose-bottomed pan. Refrigerate for 30 minutes. Place the almond meal, ﬂour, icing sugar, butter and eggs in the food processor and mix until creamy. Refrigerate the almond mixture until ready to use. Cut the peaches in half and take the stones out. Preheat the oven to 180°C. Spoon the almond mixture into the tart shell and gently press the peach halves (cut side down) into the mixture. Bake for one hour. Set aside to cool and dust with icing sugar.
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INTO See WORDS TAYLA ARTHUR PHOTOS CONTRIBUTED
Make dinner a delicious, healthy and refreshing occasion and make a splash by incorporating salmon into the menu.
SOUS VIDE SALMON WITH MOZZARELLA POMME DAUPHINE, SALSA ROJA AND SPINACH Serves 4
pring has sprung – the weather is finally warming up, but there is a refreshing light chill still left in the air. Coﬀee shops are once again the first stop in the mornings to get that first bit of sunshine with your morning coﬀee. Coastal restaurants start to thrive in their lunch services as guests are happy to see the world go by and enjoy outdoor venues again. As we peel oﬀ a layer of clothing and once again start to venture outside, we are enchanted by the blossoming of ﬂowers and the delicate scents from local restaurants proud to share their new spring creations. But coming out of winter, spring is also the time of year when gym memberships skyrocket, as many people attempt to shed those extra kilos put on when indulging in heavy winter warmer meals. One way of losing those extra winter grams is our Tasmanian salmon – a delicious and succulent, yet refined superfood. Most people are aware of the incredible health benefits of salmon; studies show that salmon can help with weight reduction. But in addition to that, your skin and hair will benefit with regular salmon consumption. So, on your bike! Hit the road to your local market and get yourself some tasty Australian salmon.
Nathan Turnbull is the new head chef of familyrun waterfront dining venue, See Restaurant. With an extensive background working in coastal restaurants, making seafood shine is a passion for Nathan, and with the Mooloolaba restaurant’s emphasis on using only the freshest local produce, this partnership is a match made in heaven for Sunshine Coast diners.
• 4 x 150g portions of Australian salmon
• ¼ cup coriander, finely chopped
• ½ cup wilted spinach
• ¼ cup basil, finely chopped
• 2 cups mashed potato • 100g mozzarella
• ¼ cup parsley, finely chopped
• 4 large tomatoes, finely chopped
• 1 teaspoon salt • ½ teaspoon sugar
• 2 cloves garlic, finely chopped
• ½ teaspoon black cracked pepper
• ½ onion, finely chopped
• 1 lemon
• 1 red chilli, finely chopped
• 4 tablespoons olive oil
METHOD Salmon: Combine all the fresh herbs with the tomato, onion, garlic, salt, pepper, sugar, olive oil, chilli and the juice of half the lemon (the other half is to garnish) to create the salsa. Place the salmon and a tablespoon of the salsa into a vacuum sealed bag and cook for three and a half minutes in boiling water (if you don’t have a vacuum sealer, a zip lock bag can be used – just make sure you get as much of the air out as possible and seal well). Pomme dauphine: Divide the mash into four even balls. Place mozzarella in the centre of each, then roll them in plain ﬂour, before either oven baking or deep frying them. Salsa roja: Place the leftover salsa mix in a pot and bring it to the boil, before blending (a stick blender is recommended). Serve as shown in the picture, and enjoy.
‘LIKE’ SEE RESTAURANT ON FACEBOOK FOR RECIPE VIDEOS AND LOOK OUT FOR ANOTHER RECIPE IN THE NEXT ISSUE OF PROFILE.
See Restaurant is open from Tuesday to Saturday, 10am to late and Sunday for lunch, and is available for functions. 123 Parkyn Pde, Mooloolaba QLD 4557 • (07) 5444 5044
WORDS NICOLE FUGE PHOTOS CONTRIBUTED
to thriving High fat, low carb; low fat, high carb; high protein, low carb. Leading nutritional biochemist, Doctor Libby Weaver, whittles through the white noise to dish up real, raw and honest advice on how to make a healthy change. And it all starts with you.
DR LIBBY WEAVER
didn’t plan any of it, I’m not a planner, life just unfolds,” Doctor Libby Weaver says candidly of her now-successful career in nutritional biochemistry. Growing up in Tamworth, New South Wales, where there were chickens in the backyard and fresh vegetables growing in abundance, Libby learnt about healthy living from a young age. “I had parents who would teach me about the benefits of healthy soil and plenty of nutrients in the soil creating healthy food,” she says, “but my mum, for example, never talked to me about calories or anything like that, she would say, ‘An orange is a good source of vitamin C and that’s really good for your immune system and that helps you to not get as many colds’. So right from a young age, it wasn’t a big deal, but they were conversation points.” Wanting to formalise her learnings, Libby studied nutrition at the University of Newcastle, and not long after entering the workforce post-degree, she went back to uni to complete a PHD in biochemistry and explored the logical, microbiological, biochemical and nutritional factors in children with autism. “So I was at uni for 14 years, but I loved learning very much and I still do,” she says. What’s been particularly interesting is witnessing the changing tides of nutritional advice served to the public over the years. “When I was educated, it was very much the low fat, high carbohydrate era and it’s profilemag.com.au
“Education alone is not enough, education and accurate information is important, but until you BELIEVE you’re WORTH taking care of you’ll never IMPLEMENT it.” really interesting for me today that there are still people who are stuck in that and believe that fat is the enemy when it’s not,” says Libby. “Nutrition information moves in around 30-year cycles, so when we’re in a particular recommendation it’s always going to move on. The high protein era was around in the ‘70s, but went out of fashion and the low fat era came in and then high protein came back around again. So now people can be pretty confused whether high fat, low carb is good; high protein, low carb; or low fat, high carb. “Regardless of the fad of the day, my message has always been to get people back in touch with their own hunger signals and to mostly choose whole and real food, nature gets it right and it’s essentially human intervention that can get it wrong when it comes to food.”
With so many contradicting messages being pushed down our throats, how can we have a healthy relationship with food? “The first thing is to pay attention,” Libby says, “our body doesn’t have a voice, it can’t say, ‘Your stomach is bloated because of something that’s in your lunch’, so the body will give us symptoms to let us know whether it’s happy or not and it’s up to us to decipher what the body is communicating back to us. “When it’s unhappy it’s always asking us to make diﬀerent choices, usually along the lines of asking us to eat, drink, move, think, breathe, believe or perceive in a new way, so if we can see frustrations with our body, whether that’s fat on our thighs or congested skin, rather than getting upset or saddened by it, see it as a message from the body suggesting we make a diﬀerent choice.” Libby also advocates the identification of energy as the “real currency” of health. “For too long it’s been weight, the way people assess themselves each day or each week is to weigh themselves and I think, for women especially, you just weigh your self esteem,” she says. “The feminine essence responds to praise, whereas the masculine essence responds to challenge. So when a man’s not the weight he wants to be, he just thinks, ‘I’ll work harder’, whereas for a woman, it deflates her, it usually doesn’t uplift, energise and inspire her.” Libby says, when we are tired everything is more diﬃcult – it impacts the food we choose, whether we get oﬀ the couch and go for a walk, the jobs we would apply for, the friends we would make, our self talk and the way we speak to the people we love most in the world. “The ripple eﬀect of tiredness and lousy energy is massive,” she says. But education and accurate information alone isn’t enough to make a positive change, Libby says until you believe you’re worth taking care of you’ll never implement it.
FROM SURVIVING TO THRIVING On Wednesday, 7 September, Dr Libby Weaver will present at the USC Auditorium in the Innovation Centre as part of her national tour. This two-hour event gets to the heart of women’s wellness and explores everything you need to know about how your body and mind work – from a nutritional, biochemical and emotional perspective. Discussing topics including the weight you can’t shift, to why you feel trapped on the “stress express”, or why you find it so diﬃcult to say “no” to some people. Visit www.drlibby.com/event/fromsurviving-to-thriving
“All my work has three pillars to it, the biochemical, the nutritional and the emotional,” she says, “because it’s not a lack of education that leads to someone polishing oﬀ a packet of biscuits after dinner, it’s nearly always emotional and I try to help people get back in touch with how precious life itself is and how precious they are, and then to treat themselves accordingly, and part of that is making whole, real food choices.”
“I feel like women change the world and a big part of that is we have the babies, we can’t change our biology, we need to raise children to know they are enough the way they are. Conventional psychology will teach you that before the age of seven they (children) believe they’re not ‘something’ enough – not good enough, not tall enough, not pretty enough, not smart enough, not enough and not okay the way they are. If we can have an awareness of that as adult women, the way we can impact the next generation, I believe, will literally change the world. You see so much pain in both adult’s lives and teenager’s lives coming from the belief they’re not enough. People would never behave unkindly, they would never self harm, they would never starve themselves, or overeat, if they really liked themselves. That’s why I care, because there’s nothing else that will get to the bottom of that.” profilemagazine
L ADIES AT LUNCH
“Three years ago I went shopping with a STYLIST in Brisbane for a new winter WARDROBE and it was the BEST $3000 I have SPENT in my life.”
1. CHERYL GILES 2. ESPOLON TEQUILA 3. KATHERINE ALLAN 4. DELICIOUS NACHOS 5. RICHELLE REEVES 6. MEXICAN SODA 7. CLASSIC MOJITO 8. CANTINA DE MAD MEX
Cantina de Mad Mex, Maroochydore
L ADIES AT LUNCH
Whether you’re a jeans and t-shirt kind of girl or feel more at home in a power suit and stilettos, fashion is a form of expression that portrays your personality in more ways than you might think. This month we ask the lunching ladies to describe their own personal style and what has influenced their sense of fashion over the years. WORDS INGRID NELSON PHOTOS CHESTERTON SMITH PHOTOGRAPHY VENUE CANTINA DE MAD MEX, SUNSHINE PLAZA RIVERWALK
very decade brings with it a new era of fashion. From the bell-bottomed flares and platforms of the ‘70s to the iconic ‘80s, when leg-warmers, acid wash jeans, lycra and neon were the order of the day – and who could forget the beginning of the grunge look in the ‘90s that saw us rocking baggy MC Hammer-style pants, crop tops and Doc Martens! While current fashion trends may not be quite as groundbreaking as these bygone eras, what goes around comes around and we are increasingly seeing fashion flashbacks from these momentous years in fashion. Highwaisted jeans, flared sleeves, ripped jeans and corduroy mini skirts now form part of my 14-year-old daughter’s wardrobe – shock horror that her mother wore the same thing more than 20 years ago! So being the fashion issue, it seemed only natural to ask the lunching ladies about what fashion means to them, who inspires them, how they describe their own personal style and their favourite era in fashion. Joining me for a delicious lunch at the vibrant Cantina de Mad Mex at the Sunshine Plaza, Maroochydore was Cheryl Giles, owner of Grill’d Maroochydore with husband David; Katherine Allan, operations manager at Henzells Caloundra; Richelle Reeves, owner of Suncity Travel Caloundra; photographer Tanya Chesterton Smith, and Kara de Schot, general manager at Profile. profile: How would you describe your own style? cheryl: A good friend told me just last week that I was classic with a modern twist, so I’m going to go with that! I have never really known how to dress for my body shape but three years ago I went shopping with a stylist in Brisbane for a new winter wardrobe and it was the best $3000 I have spent in my life. She pulled out all of these stylish boots, fitted pants, simple silk tops, elegant jewellery and dressed me, and I thought I looked amazing. I know I can do it, so now I try and go for simple styles, avoid patterns and stick to the things I know I look good in. katherine: I don’t actually think I have a personal style, because I came to Australia from Ireland when I was 22 so I was used to always being covered up. I am never happier than when I’m in my Doc Martens, jeans and a t-shirt.
We have a corporate uniform at Henzells, which is great. I would struggle if I had to come up with something different to wear every day. I recently performed in a big concert at QPAC and I had to wear a big ball gown, which was right out of my comfort zone. richelle: I’m very much about comfort as well. My favourite item is definitely jeans. One of my girlfriends was in my wardrobe the other day and counted 35 pairs of jeans! I adore shopping but I often buy the same thing. I also love dressing up – and wearing gorgeous dresses. I really love fashion but I often think it’s not for me. High fashion can be a bit too hard. tanya: I never wear corporate-style clothes because of my job. Being a photographer, you have to be able to move around. I guess my style is a bit boho. People send me pics and say this is a Tanya dress, so I must have certain style without knowing. I love light, flowy dresses worn with a denim jacket in winter. I also love jeans and a white shirt with a bit of lace. I have recently discovered online shopping and I love it. katherine: All the girls at our office shop online – at least one parcel is dropped off per day at the office for someone. kara: My parents were farmers and wore overalls most of the time, so style was not even on the radar growing up. Since moving into the GM role at Profile and having more face-toface contact with people, I do tend to put more effort into how I look. I work with very stylish ladies so I pick up lots of tips from them. profile: What is your favourite era of fashion? cheryl: Probably the ‘80s because that is when I was a teenager, so it was fun even though it was dreadful fashion – we wore rara skirts, big wide belts, hair bands with bows and big dangly earrings, batwing jumpers and neon, jelly shoes and jelly bags to match. katherine: Yep, loved the 80s. I grew up with a strict dad and I wasn’t allowed long hair and nails. But when I was able to sneak out of the house, I had the bright blue eye shadow on and my red patent shoes with a big red bow on the side. If I go to an ‘80s party I dress up as a punk every time. Any tune from the ‘80s, I will know it. richelle: I love going back to the classic 1920s or 1930s, when clothes were beautifully tailored and women looked so elegant
L ADIES AT LUNCH
and feminine. They dressed for their figures and it was good to show off your curves. tanya: I love the ‘70s. I remember what my mum used to wear. I really loved how the ladies used to dress in the ‘50s too when they wore a hat and gloves. It was so feminine. kara: I was a bit young to appreciate ‘80s fashion but I really like the fashion now. It combines many bygone eras and you can be a bit crazy and no one bats an eyelid. profile: What was your biggest fashion blunder? kara: I have an incredible amount of hair and I have only learnt in the last five years that I need to keep it long and I now have it chemically straightened. When I was little my parents cut it above my shoulder and it literally sat like a triangle. I remember telling my friends about the hair and they didn’t believe me until I showed them pictures. tanya: Probably high-waisted jeans. I see people in them these days and I think they look so bad. Once you have done them and then they come back, it’s worse. Your bum looks so much bigger in them! richelle: We went through this phase of wearing MC Hammer pants with halter tops and Doc Marten boots – it was awful! It was mid ‘90s. katherine: I went through a phase when I first came to Australia when I wore my shirts tied up at the front. I look back now and think I really had no clue. My hair is like Kara’s too, so I never wear it out. It’s always up. cheryl: For me it was the colour beige. In my early 20s I
LEFT TO RIGHT: CHERYL GILES, INGRID NELSON, KATHERINE ALLAN, KARA DE SCHOT, RICHELLE REEVES
had this phase where I wore everything in beige or cream. After I met my husband and we had been dating for a while, I remember him saying, beige again! When I look back at photos I can see what he meant. profile: Who is your style icon? cheryl: I have two. The Duchess of Cambridge, Princess Kate. She is so classic and she looks stunning but wears modest
CANTINA DE MAD MEX Shop 181-182, Sunshine Plaza, Maroochydore Phone: 5479 0520 Being a big fan of Mexican cuisine, I am surprised I was yet to dine at a Mad Mex eatery until recently sampling the popular chain’s newest addition Cantina de Mad Mex at the Sunshine Plaza, Maroochydore. I had walked past the vibrant eatery several times on my way to the movies and was drawn by the bright decor, colourful furniture and South American soundtrack, so I was delighted to finally try their delicious menu (and a cheeky cocktail of course) during my lunchtime visit with the ladies. Owner Tyrone welcomed us with the drinks menu oﬀering a selection of alcoholic and non-alcoholic beverages. I couldn’t resist the classic mojito (for research purposes, of course!), with freshly muddled limes and mint with Havana club 3yr anejo – devine. The Mexican non-alcoholic sodas were a popular choice among the ladies and included delicious ﬂavours such as mandarin, grapefruit, guava, mango and watermelon. We kicked things oﬀ with some warm, hand-cut traditional corn tortilla chips served with salsa and freshly-made guacamole, which were delicious and a great precursor for what was to come. Next, we enjoyed some jalapeno rellenos (poppers) –
clothes. The other is Victoria Beckham. I love the way she has evolved in the last few years. katherine: Grace Kelly and Jackie Onassis. richelle: Blake Lively – she dresses simply and beautifully. I also really like Kate Hudson. kara: Kate Winslet. I like a bit more of a modest look. I much prefer a beautiful outfit than too much skin.
three jalapeno chillies filled with cream cheese and fried to a crunchy golden perfection; empanadas, traditional South American crisp ﬂaky pastries with your choice of salsa; and papas criollas (my favourite) fried baby potatoes, served with roasted tomato salsa and sour cream. Yum! Just when we thought we couldn’t fit another thing in, Tyrone presented us with a selection of mouth-watering main dishes including quesadilla – toasted tortilla filled with a special cheese blend, onion and capsicum and your choice of filling (ours was chicken), with salsa and sour cream on the side; as well as the grande melt from the burrito range – a delicious classic burrito toasted with your favourite fillings, salsa and fajita mix; and of course we had to try some of their famous nachos smothered in melted nacho cheese and sour cream, stacked with delicious toppings. Each dish was packed with ﬂavour and I would highly recommend ordering a few dishes to share (as we did) to sample the array of dishes on the menu. With tacos and nachos being the number one requested dish in our house, I know where we will be going for our next family dinner!
FOODIE TR AIL
The Good Bar If you’re looking to treat your tastebuds with devilishly good American-inspired food, look no further than The Good Bar. Oﬀering divine food for the soul, their range of burgers, hotdogs, wings and more are loaded with all of the good stuﬀ, for a memorable dish you’ll want to savour. You’ll find plenty of naughty ﬂavour combinations too, such as their vodka sauce, chicken and waﬄes, and ‘Dreamtime’ burger concoctions. Relax with a beer and enjoy some great beats, or indulge in one of The Good Bar’s sinful shakes for a sweet kick. No matter what you choose from their menu, you’ll be in for a good time.
5/19-23 First Ave, Mooloolaba Phone: 5477 6781
Follow our Foodie Trail each month as we explore what the Sunshine Coast has to offer food lovers!
CK Coffee Bar & Wholefoods Healthy food that tastes amazing is now even easier to come by on the Sunshine Coast, thanks to CK Cafe Bar & Wholefoods. Whether you’re a vegetarian, follow paleo, or simply want a delicious, healthy meal, CK Cafe Bar & Wholefoods has built a reputation for serving fantastic food minus the guilt. Providing a range of incredible, yet healthy all-day breakfasts for the masses, from paleo pancakes to scrumptious veggie stacks, as well as great coﬀee, there’s something to satisfy everyone. They even enable customers to make their own healthy meals at home, stocking a brilliant selection of organic products.
17 Brisbane Rd, Mooloolaba Phone: 0466 844 085
Pallet Espresso Bar This quirky café in Mooloolaba is a coﬀee lover’s dream, oﬀering smooth hits of Mambo Coﬀee Company’s Red Blend that are expertly made and, as their tagline states, stamped with love. If you’re impressed by coﬀee art, Pallet Espresso Bar has refined its skills far beyond the simple fern, signing oﬀ each cup with everything from hearts and roses to swans and bears. Combine this with their edgy collection of handmade recycled pallet furniture and their delicious spread of gluten free, dairy free and refined sugar free sweet treats (including their famous brownie sandwiches), and you’ve got yourself the perfect Instagram shot to get followers ﬂocking.
Shop 2, 161 Brisbane Road, Mooloolaba Phone: 0487 342 172
Hungry Feel Eating House Serving delicious dishes created with the freshest local and seasonal produce, Hungry Feel’s motto of ‘good food served well’ definitely holds true. Open 8am to 4pm Tuesday and Wednesday, and until 10pm Thursday to Saturday, Hungry Feel has a huge range of meals catering for breakfast, lunch and dinner, as well as an enoteca where patrons can indulge in a glass of wine while nibbling on some tasty tapas. Plus, they cater for functions of up to 12 people, so forget boring meetings or bland private dinner parties, because Hungry Feel has you covered.
29 Main Street, Buderim Phone: 5477 1331
Elliotts Bistro Located at beautiful Alexandra Headland is this delicious little gem that has become a firm favourite among locals (and My Kitchen Rules judges Manu Feildel and Pete Evans!). Fully licensed and boasting a mean croquette-madam, Elliotts Bistro serves breakfast and lunch on Sundays, Tuesdays and Wednesdays, and is open from breakfast through to dinner on Thursdays, Fridays and Saturdays. Renowned for their friendly service and generous serving sizes, you can also feel good about enjoying a meal at Elliotts, with the bistro holding regular fundraisers and teaming up with other local restaurants to raise money for charity. With delicious, decadent dishes, Elliotts is worth paying a visit to try for yourself.
102/98-110 Alexandra Parade, Alexandra Headland Phone: 5479 5115
‘SYMPLE’ BROWNIES FROM ANNETTE SYM'S SYMPLY TOO GOOD TO BE TRUE BOOK 7
INGREDIENTS • 4 egg whites • ⅓ cup skim milk • 4 tablespoons (60g) light margarine, melted • ½ cup cocoa • 1 cup gluten-free icing sugar • 1 cup hazelnut meal • ¼ cup chopped walnuts • Cooking spray METHOD 1. Preheat oven to 180ºC fan forced. 2. In a medium mixing bowl beat egg whites for two minutes using an electric beater. Add milk to melted margarine, then pour into bowl. Add cocoa and beat on a low speed until combined. 3. Sift icing sugar into mix then fold in hazelnut meal and walnuts with a wooden spoon. Coat a square cake tin (about 19.5cm) with cooking
Several population studies have shown that people who regularly consume nuts are less likely to suﬀer from coronary heart disease, because nuts are high in HDL “good” cholesterol and omega-3 fatty acids.
spray then pour mixture evenly into tin. 4. Bake 40-45 minutes or until firm to touch in centre. Leave in tin for five minutes. Carefully turn out onto a wire rack, then turn over onto another wire rack right side up. Once cooled, slide onto a ﬂat surface and cut into 16 squares. Suitable to be frozen. Note: This is ideal for anyone who is coeliac, as the dish is wheat free.
LINGUINE FRESCA CON GAMBERI E CHORIZO LOCALI FRESH LINGUINE WITH LOCAL PRAWNS AND CHORIZO FROM SHANE MCNALLY, HEAD CHEF AND OWNER ALL' ANTICA RESTAURANT, BUDDINA
INGREDIENTS • 300g fresh linguine
• 2 cloves of garlic
• 12-15 local Mooloolaba prawns (clean, peeled and deveined)
• 1 long red chilli
• 1 tin crushed Italian tomatoes • ½ chorizo sausage julienned • ¼ cup dry white wine
• ½ red onion • Handful of fresh basil • Handful of green olives – Sicilian or Greek • Grana Padano or Pecorino cheese (optional)
METHOD 1. Sauté prawns with chorizo, red onion, red chilli, green olives and garlic in extra virgin olive oil and white wine – watching not to burn the garlic. Once the prawns have changed colour and are almost cooked add your crushed tomatoes and continue to reduce your sauce and season to taste. 2. In the meantime put your fresh linguine in a large pot of boiling salted water and cook until al dente, once cooked combine pasta with sauce and then get the fresh basil and rip into pieces and add to the dish. 3. You are now ready to serve the pasta and garnish with freshly grated cheese. Serves 2
AUSTRALIAN TWIST ON A CLASSIC TALE ARRIVES AT QPAC Harper Lee’s famous story is adapted with an Australian twist that highlights the dark side of our nation’s culture when Tequila Mockingbird hits QPAC’s Cremorne Theatre from 5-15 October. The creative powerhouse behind the smash-hit, critically-acclaimed productions Animal Farm, 1984, Wuthering Heights and return with a new Australian play. Directed by Michael Futcher and featuring a cast of some of Queensland’s finest actors, Tequila Mockingbird visits themes of racial prejudice, the perversion of justice and the consequences of alcohol abuse, all in a uniquely Australian context. After a woman is attacked in a remote Australian town, the racist underbelly rears its head as the community
targets a young Indian doctor who has recently relocated to the area. Only one local man possesses the strength to uncover the truth and defend the accused in the ultimate fight for what’s right but first, he must take care of other matters, a little closer to home. Nominated for six Matilda Awards in 2014 and winning Best Mainstage Production, you won’t want to miss this bold, brave new work examining a darker side of Australian culture lurking just below the surface.
QUEENSLAND PERFORMING ARTS CENTRE, BRISBANE WHEN: 5-15 October, 2016 WHERE: Cremorne Theatre, QPAC, South Bank, Brisbane BOOKINGS: www.qpac.com.au or 136 246
MISS PEREGRINE’S HOME FOR PECULIAR CHILDREN Prepare to leave the ordinary and embrace the extraordinary when Tim Burton puts his renowned twist on this 2011 bestselling novel. Synopsis: Based on the best-selling novel of the same name and brought to life on the big screen by visionary director Tim Burton, Miss Peregrine’s Home for Peculiar Children will be an unforgettable motion picture experience that will leave families enraptured. When Jake (Asa Butterfield) discovers clues to a mystery that spans alternate realities and times, he uncovers a secret refuge known as Miss Peregrine’s Home for Peculiar Children. As he learns about Miss Peregrine (Eva Green), Emma (Ella Purnell) and the other residents, as well as their unusual abilities, Jake realises that safety is an illusion and danger lurks in the form of powerful, hidden enemies known as Hollows. Jake must figure out who is real, who can be trusted, and who he really is, using his own ‘peculiarity’ to save his new friends.
DIRECTOR: Tim Burton ACTORS: Eva Green, Asa Butterfield, Chris O’Dowd, Ella Purnell, Allison Janney, Rupert Everett, Terence Stamp, Judi Dench and Samuel L. Jackson september 2016
A SUNSHINE PLAZA SHOPPING SPREE!
Spring into new season fashion and shop ‘til you drop with an epic $1500 shopping spree, courtesy of Sunshine Plaza!
pring meets summer at Sunshine Plaza, where you will experience the latest in new season fashion for spring/ summer 2016. Bring your nearest and dearest to enjoy lust-worthy fashion events and must-have items of the season from your favourite brands. Sunshine Plaza’s new ‘Spring Meets Summer’ campaign, launching on Thursday, 15 September, celebrates all things beautiful and stylish, so that you can fall in love with fashion all over again. Take in the magic as you would the summer air by treating yourself to the finest retailer oﬀerings, such as Country Road, Witchery, Mimco, Forever New and more.
IMAGES SUPPLIED BY SUNSHINE PLAZA
With the arrival of a new season, Sunshine Plaza is celebrating with a one day sale event on Thursday, 15 September from 9am to 9pm. For those who can’t say no to retail therapy, indulge in the most up-to-date deals and products with exclusive retail oﬀers in fashion, homewares and beauty. There will also be an exclusive ‘gift with purchase’ promotion, competitions and pop-ups to look forward to. So get your SS16 fashion wardrobe revamped, your beauty regime updated and your abode refreshed at your local shopping hub, Sunshine Plaza.
PRIZE VALUED AT
One $1500 Sunshine Plaza Gift Card! Sunshine Plaza Gift Cards are accepted at over 200 stores including Myer and Kmart and are available to purchase online or at the Customer Service Centre. *Standard Sunshine Plaza Gift Card terms and conditions apply. See www.sunshineplaza.com for details. Entrants must also agree with competition terms and conditions upon entering.
When: Thursday, 15 September, 9am to 9pm What: Spring Meets Summer One Day Sale Event 154-164 Horton Parade, Maroochydore Phone: (07) 5443 4133 www.sunshineplaza.com
ENTER ONLINE AT WWW.PROFILEMAG.COM.AU FOR YOUR CHANCE TO WIN! 96
general manager / creative director Kara de Schot firstname.lastname@example.org editor in chief Ingrid Nelson email@example.com art director Bobbi Simonds
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editorial coordinator / senior journalist Nicole Fuge marketing and digital coordinator Jaclyn Fellows journalist Tayla Arthur
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graphic designers Danielle Murphy, Chelsea Barnard business development manager Maree McGrath account managers Anne Luxford, Casey Wolski office and events coordinator Tara King distribution enquiries Wade Fuge firstname.lastname@example.org photography Paula Brennan, Tanya Chesterton Smith, Rikki Lancaster, Wade Fuge phone 5451 0669 address Beach on Sixth, 102 / 65 Sixth Ave, Maroochydore PO Box 1065, Cotton Tree, QLD 4558 editorial content key Profile aims to only bring you content we think is relevant and interesting to our audience. : Profile editorial : Sponsored content written on behalf of an advertising business. distribution More than 25,000 free copies are street delivered to high traffic areas across the Sunshine Coast, Brisbane
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win! FOR YOUR CHANCE TO WIN, GO TO WWW.PROFILEMAG.COM.AU/WIN
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digital Our email magazine is sent to 15,500 inboxes monthly. We have an average social media reach of up to 150,000 per month across Facebook, Twitter and Instagram. Our overall local digital reach is up to 315,000 per month.
Profi le magazine is a free publication (subscriptions available) published monthly by Th ink Publications Pty Ltd ATF Profi le Mag Trust. All rights are reserved and the contents are copyright and may not be reproduced without the written consent of The Publisher, Th ink Publications Pty Ltd ATF Profi le Mag Trust (“The Publisher”). Their related companies and oﬃcers hereby disclaim, to the full extent permitted by law, all liability, damages, costs and expenses whatsoever arising from or in connection with copy information or other material in this magazine, any negligence of The Publisher, or any persons actions in reliance thereon. Any dispute or complaint regarding placed advertisements must be made within seven days of publication. Inclusion of any copy must not be taken as any endorsement by The Publisher. Views expressed by contributors are personal views and they are not necessarily endorsed by The Publisher.
WIN A SKINNY TAN PRIZE PACK! Skinny Tan (www.skinnytan.com.au) is the only tanning brand to combine a certified natural tanning agent with naturally derived skin smoothing and firming agents to tan and reduce the appearance of cellulite at the same time! All Skinny Tan products contain organic coconut scent and organic aloe vera for a glowing tan that won’t dry you out, with no harsh chemicals, parabens or animal testing. Enter now for your chance to win one of three Skinny Tan prize packs valued at $104.75 each, which include a pre-tan primer, mousse, after-glow gloss, a hand mitt and a mini mitt.
L AST WORD
WORD PHOTOS CONTRIBUTED
I grew up in ... a lot of diﬀerent places all around Australia as my dad was in the Navy. I attended 12 schools over the course of my education and even did schooling via correspondence while we lived on a boat, sailing around the Whitsundays. The first thing I do when I wake up is ... plant a kiss on the face of my son Charlie. He acts as if it’s the most exciting thing that’s ever going to happen and in an instant my day starts right. I am at my happiest when ... I’m with my boys by the ocean. They are the two key ingredients for bliss. When I am not working I am ... fantasising about what I’m going to cook next and where I’m going to source the best ingredients on the hunt and gather. Nourishing others is a great pastime. I wish I could ... bottle the feeling of joy that my job as an actress in musical theatre gives me. My biggest fashion blunder was ... IS the abuse of active wear. Who am I kidding? The chances of me getting to the gym anytime soon is zero. ERIKA HEYNATZ
Most people don’t know that I ... was born in Port Moresby, Papua New Guinea.
Erika Heynatz has carved a diverse career for herself within the entertainment industry through successfully taking on varied and dynamic roles including actor, recording artist, model, emcee, brand and charity ambassador, television presenter and musical theatre performer. Currently shooting a recurring guest role on Home & Away, Erika is also starring in the splash-hit West End stage production Singin’ in the Rain heading to QPAC’s Lyric Theatre from 22 September.
When I was growing up I wanted to be ... an illustrator. I studied graphic art and design for three years before diverting into the fashion industry and eventually the entertainment industry. My greatest achievement is … my family. I’m still basking in the glory of baking a beautiful baby boy. My most annoying habit is … being a bossy britches. I laugh out loud when … I read anything by Tina Fey or Amy Poehler. Both unapologetically brilliant women, writers and comedians. profilemag.com.au
didyouknow? women make the final buying decision for...
93% of food purchases
of holiday purchases
in fact, women control up to
65% of new car purchases
89% of bank accounts
80% of health care purchases
of home purchases
of household spend
so it makes sense to advertise in a female targeted magazine!
Statistics sourced from Boston Consulting Group website from a 2009 study
Finding a new advertising platform has always been a leap of faith but we cannot be more pleased with the service and results provided by Profile Magazine and its staff. Right from the initial tailored marketing plan through to the post plan support, there has been continual focus on innovative concepts to increase our market exposure. And the results have been fantastic – constant telephone traffic even before our ad went to print via Profile’s excellent social networking. Thank you Profile.” — ed gowing - esmeralda’s cosmetic designs
advertise in profile. it works. phone 5451 0669 • email email@example.com
I never worry about diets. The only carrots that interest me are the number you get in a diamond â€“ Mae West
Sunshine Coast Magazine featuring Corporate Lifestyle, Business, Local Profile Stories, Fashion & Life Advice.