“We’re being born into a food culture and an environment that is toxic … we’re nearly approaching one-in-two for cancer, we’re at one-in-two for heart disease. Then you’ve got diabetes, obesity, ‘diabesity’.
from the world’s leading experts in nutrition, health and wellness. “It’s all about educating ourselves about our health, about our nutrition, where our food comes from, what our farmers are really doing to our food and different approaches to different illnesses,” Laurentine says. In March, Food Matters held their first total wellness seminar, which saw 168,000 people from around the world attend. Then in June, they launched their highlyanticipated FMTV app – a portable one-stop shop for education around diet, health, nutrition, stress-reduction, mind body medicine, yoga, exercise and recipes. Their latest project will see Food Matters produce a new documentary, seeking comment from the world’s top athletes and health professionals on the addiction to sports drinks and protein powders. “Education shifts beliefs and beliefs impact the quality of the choices you make and the choices you make directly impact the quality of your life,” James says. “So if you want any outcome in life, no matter where you are – where you want to be – start with education. Build up those new beliefs and associations and follow through on those actions. And the more you learn, the less you can ignore it.”
“We’re being born into a food culture and an environment that is TOXIC … we’re nearly approaching one-in-two for cancer, we’re at one-in-two for heart disease.” “We have a long way to go and most of the population thinks we’re already eating healthy.” But Laurentine says there is a solution and the most important thing is to take responsibility for your own health. “Education is the key. At the end of the day we’re super confused and most people are dealing with health issues and they’re looking for the quick fixes and they’re looking for the pill,” she says. “It’s about figuring out what’s going on in my body, why have I got this illness or condition?” On the back of the success of their first film Food Matters, and then Hungry for Change in 2012, James and Laurentine launched their online platform FMTV in 2014 — a curated network of over 700 films and documentaries, recipes and information
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Having based themselves out of the United States for the last few years, where they raised their two-year-old son Hugo, Sunshine Coast-born James and Hollandborn Laurentine, have relocated back to the Coast and they couldn’t be happier. So what’s next for this impassioned couple? “We’re challenged with having had a level of success in the particular industry we’re in, in that you get an unlimited amount of opportunities coming in,” James says. “But I think that’s true of everybody, there’s always unlimited opportunities in life, it’s a matter of being open to them, so now it’s about how we focus our attention on having the biggest impact possible.” Read the full story at www.profilemag.com.au and find out what James and Laurentine’s top five steps are to creating a healthy lifestyle.
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