The Vietnamese Pharmacy Market 2008 – exclusive copy for Oliver Massmann
Foreign Companies 1
Local Companies
1
1 2
State Owned Pharmaceutical Companies
3
4
2
Importing Companies
3
Hospitals
3
Pharmacies
Advertisements for pharmaceuticals
Foreign wholesalers are not allowed
are regulated by the government. A
to market their products. Still, they
TV spot for OTCs requires a special
are allowed to ‘promote’ their goods
permit and prescription drugs can
to hospitals and medical staff. It is
only
common to have agents advertising
be
promoted
in
specific
publications addressing medical staff
products in hospitals.
and pharmacists. Other permitted ways of advertising are seminars
Today
and
companies
training,
doctors
to
oversea attend
trips
for
foreign
there
wholesaling
are
about
responsible drugs.
800 for These
conferences, educational material,
businesses are usually very small
and samples.
and operate only in very limited areas. To employ these companies
49