Empowering pricers and pricing adjacent teams to influence net revenue growth.
2025 Spring Pricing Workshops & Conference
Dallas, Texas May 6-9, 2025
Renaissance Dallas Addison
Early Bird Rates Until March 31, 2025
1 2 WORKSHOPS
Tuesday, May 6 | 9:00am - 4:00pm
Value-Based Pricing: From Strategy to Technology Pricing B2B SaaS and Innovation
Many companies struggle to effectively implement value-based pricing (VBP). This workshop addresses this by providing a refresher on VBP fundamentals, a detailed walkthrough of its six key steps, a review of 12 success lessons, and guidance on integrating VBP technology and systems, equipping participants to apply VBP strategies effectively.
ATTENDEES WILL LEARN
• The VBP methodology and its six steps
• The lessons to design and execute VBP programs
• How to connect VBP to current pricing management software
• How to prepare a business case for VBP
PRESENTED BY
Stephan Liozu, Ph.D.
Pricing Thought Leader and Chief Value Officer, Zilliant
Stephan M. Liozu, Ph.D. is a pricing thought leader with 15 years of experience in designing and executing value-based pricing programs. He is the Chief Value Officer at Zilliant. He holds a Ph.D. in Management from Case Western Reserve University with a focus on value-based pricing transformations. Stephan has written and edited 15 value and pricing management books. His latest book is Value-based Pricing: 15 Lessons for Transformation Success
Boost your pricing skillset within this fastpaced & innovative B2B digital era! With a strong focus on B2B subscriptions and usage-based revenue models, this workshop will ensure participants can improve and optimize their organization’s SaaS pricing & monetization strategies. Includes overviews of frameworks, hands-on pricing tools, and “what works” case studies.
ATTENDEES WILL LEARN
• Best-in-class pricing practices for B2B SaaS and innovation (including AI)
• To apply The Digital Pricing Framework & tools to address your company’s pricing challenges
• “What works” approaches and case studies that can be directly applied to your organization
PRESENTED BY
Scott Miller, CPP Founder, Miller Advisors Inc.
Scott Miller is the founder of Miller Advisors Inc., a B2B pricing and commercialization consultancy with a specialty in mid-market software and digital solutions. Over the past 25 years, he has held various roles as head of global pricing with multibillion-dollar technology companies and has conducted more than 150 pricing initiatives. Scott is a published pricing author and a speaker on best-in-class pricing practices. He is also a CPP, CPA, and CMA.
B2B & B2C Themed | Beginner
B2B
3 4 WORKSHOPS
Tuesday, May 6 | 9:00am - 4:00pm
Beyond the Unit: Market Fit and Price Structures
Academic research reveals ten fundamentally different foundational price structures. We will review these price structures and evaluate each for market fit by considering issues such as customer heterogeneity, competitive intensity, and business operations.
ATTENDEES WILL LEARN
• To define and operationalize the following price structures: Unit Pricing, Two-Part Tariffs, Tying Arrangements, Good-BetterBest Versioning, Price Bundling, Subscription, Yield Management, Index, Dynamic, and PayWhat-You-Want
• Which price structures are best for your business
• How to overcome competitive challenges
Tim J. Smith, Ph.D., CPP Founder and CEO, Wiglaf LLC
Tim J. Smith, Ph.D., CPP, is the founder and CEO of Wiglaf LLC, an Adjunct Professor of Economics at DePaul University, the author of Pricing Done Right and Pricing Strategy, and the Academic Advisor to the PPS CPP program. He holds a BS in Physics and Chemistry and a BA in Mathematics from Southern Methodist University, a Ph.D. in Physical Chemistry from the University of Chicago, and an MBA with high honors from Chicago Booth.
Pricing Analytics and Strategy for Optimal Growth in B2C
This workshop presents a framework that uses analytics to answer crucial strategic pricing questions a B2C company faces when trying to grow. The framework takes a holistic view and addresses all the pricing decisions along the customer journey. The framework is relevant to any B2C company (food service, retail, ecommerce).
ATTENDEES WILL LEARN
• How to use the different prices at their disposal (everyday price, discounted prices, fees) to influence their customers’ behavior and drive growth
• How to analyze their own sales data to set these prices optimally
• How to make strategic pricing decisions based on the analytics
Fred Puech, Ph.D.
Founder, Keenalytix
Fred Puech is the founder of Keenalytix, a boutique consultancy specialized in pricing analytics and strategy for foodservice and ecommerce companies. Over his 15 years in pricing as a consultant, Fred has successfully completed more than 120 projects across a wide range of industries and markets. Fred has been a member of PPS for over a decade and has presented several workshops at past PPS Conferences. Fred has a Ph.D. and MSc in Economics.
5 6 WORKSHOPS
Tuesday, May 6 Wednesday, May 7 9:00am - 4:00pm
Segmentation: Mastering the Hidden Challenges
Segmenting customers then differentially managing them, from their price to their offering, drives profitability and growth. Yet, few suppliers successfully master segmentation. Most fail or worse, unintentionally destroy their earnings. With the emergence of AI/big data more companies are pursuing segmentation, often without understanding the risks/pitfalls and successful approaches.
ATTENDEES WILL LEARN
• Numerous ways to segment your customers from the basic to the advanced
• The pitfalls and challenges and how to navigate through them
• Practical methods for implementing Customer Needs-Based Segmentation –arguably the most important yet misunderstood approach
PRESENTED BY
Joanne Smith President, Price to Profits Consulting
Joanne Smith, President of Price to Profits Consulting, is the author of The Pricing and Profit Playbook, The Price Negotiation Playbook and Pricing in a Crisis. She is the former DuPont Corporate Head of Marketing and Pricing. With more than 20 years of global business, marketing and pricing expertise, she now works with global companies to help them develop world class pricing and profit strategies, transformations, improvements and pricing negotiation skills.
Effective Pricing Research Methods for B2C Markets
Discover how consumers perceive and react to pricing in today’s competitive B2C market. This workshop equips you with practical methods like Conjoint Analysis, PSM, MaxDiff, BrandSpecific Conjoint, Brand Price Trade-Offs, Gabor-Granger, and Consumer Neuroscience. Learn to apply these advanced techniques through real-world examples and interactive exercises to drive business growth.
ATTENDEES WILL LEARN
• How to select appropriate pricing research methods like Conjoint Analysis, PSM, MaxDiff, Gabor-Granger, and more for B2C scenarios
• Techniques for measuring consumer willingness to pay and brand-specific price sensitivities using Brand Price Trade-Offs and Brand-Specific Conjoint
• Insights into Consumer Neuroscience to enhance understanding of consumers’ pricing behavior
Dr. Jose Mendoza
Academic Director and Clinical Associate Professor, NYU’s School of Professional Studies
Dr. Jose Mendoza is the Academic Director and Clinical Associate Professor at NYU’s School of Professional Studies. He specializes in marketing technologies, AI marketing, business analytics, and consumer pricing, he brings over 20 years of global marketing experience with brands like Absolut, Chivas Regal, and HewlettPackard. Dr. Mendoza holds a DBA from Cranfield University, an MBA from the University of Pittsburgh, and a B.S. in Computer Sciences, focusing his research on AI and marketing.
PRESENTED
7 8 WORKSHOPS
Wednesday, May 7 | 9:00am - 4:00pm
A Complete Pricing Journey
This workshop explores Pricing and Revenue Management, covering strategies, customer segmentation, pricing methods, perceived value, incentives, elasticity estimation, and revenue management. Participants will learn to uncover willingness to pay and apply price optimization through dynamic pricing, with real-world case studies from top companies in the USA and Latin America.
ATTENDEES WILL LEARN
• How to define a winning pricing strategy for each customer segment
• How to influence customer buying behavior using commercial policies
• Methods to estimate price elasticity and what decisions to make with them
• How to uncover customers’ willingness to pay using probabilistic functions and linear programing
Frederico Zornig
Founding Partner, Quantiz and Quantiz International
Frederico Zornig is the founding partner of Quantiz (Brazil) in 2006 and Quantiz International (USA) in 2022. He has more than 25 years of experience in Pricing and Revenue Management. He has supported over 300 of the largest and most prestigious companies in Brazil, USA and Latin America to enhance their pricing capabilities and results. Please see his full profile at https://www. linkedin.com/in/fzornig/
Actioning Practical Pricing Problems: A Pricing Escape Room Experience
The cost of pricing complexity contains multiplier effects that can steal time, resources, and revenue from your firm. Join a pricing adventure where you are “hired” as a pricing professional and enter a firm that has critical business challenges. Face four scenarios and solve a series of practical pricing activities, using common pricing tools and simplification strategies to solve. Before advancing to the next scenario, you must “break out” of the challenge at hand. Come join us for a day of using pricing tools, strategies, and working in a small team to see if you can “escape” from our first pricing escape room. Come lead your simulated firm’s way to profits and revenue success!
ATTENDEES WILL LEARN
• How to uncover data patterns, increase clarity in current pricing strategies and advance a model for an improved customer experience
• How to understand the impacts of promotional pricing and choose how to implement a promotion with the best return on investment
• How to develop additional pricing conditions for customer transactions which maximize profits without price/volume leakage
PRESENTED BY
DeAnn Hammer, MBA, CPP
Global Pricing Operations Director for the Safety and Industrial Business Group, 3M
Antonella Sinito, CPP
Global Price Simplification Leader, Safety and Industrial Business Group, 3M
PRESENTED BY
9 10 WORKSHOPS
Monetizing Innovation
Wednesday, May 7 | 9:00am - 4:00pm
Equipping Sales Teams to Build Pricing Power
Innovation is a critical driver of competitive advantage and growth for firms. Despite significant investment in developing and marketing innovations, a majority of innovations fail to monetize successfully. This workshop equips participants with essential skills, tools, and hands-on techniques required to craft a forward-thinking monetization strategy— particularly when resources are constrained. The course emphasizes practical application, blending theory with real-world scenarios.
ATTENDEES WILL LEARN
• Proven solutions and best practices for monetizing innovations across various industries in both B2B and B2C markets
• How to adapt and change monetization strategy at various stages of innovation diffusion
• To focus on aligning product-market fit with monetization strategies and building a business plan
PRESENTED BY
Dr. Saloni Firasta-Vastani
Professor, Emory University
Serving in leadership roles at Fortune 100 companies such as American Airlines and Verizon, Vastani was responsible for bringing financial discipline into American Airline’s processes. She is passionate about community service and serves as an advisory board member for JScreen, a public health initiative by Emory University and the Marcus Foundation. She currently is a marketing department professor at Emory University and the author of “Purpose Driven Pricing.”
Your pricing power depends on your sales team’s ability to defend value and avoid unnecessary discounts. Are they equipped with the tools to succeed? This workshop will teach you how to create pricing structures that reduce leakage and give sales the confidence to uphold your prices effectively.
ATTENDEES WILL LEARN
• To design packages that balance simplicity and differentiation
• To identify upselling opportunities that align with customer value
• To apply frameworks to establish effective pricing fences
PRESENTED BY
Lori Rybaski
Senior Pricing Consultant, Holden Advisors
Travis Umpleby
Senior Sales Development Consultant, Holden Advisors
B2B & B2C Themed | Intermediate to Advanced
B2B Themed | Intermediate
WORKSHOPS
Wednesday, May 7 | 9:00am - 4:00pm
This workshop on Core Pricing Skills equips participants with essential strategies to develop and implement value-based pricing models. Attendees will explore research methodologies to drive data-driven pricing decisions and learn how to refine pricing over time to align with market dynamics.
ATTENDEES WILL LEARN
• How to develop value-based pricing and take your organization along on the journey
• How to leverage different research methodologies to create data-driven pricing strategies
• How to update and refine pricing over time, ensuring your pricing evolves with market dynamics
Rhian Davies Director, Simon-Kucher
Have you considered whether your Revenue Growth Management (RGM) team is organized and focused? Is there a clear framework for everyone to follow that is aligned with your company’s vision and maturity? Let’s create a tailored solution for your needs and challenges!
ATTENDEES WILL LEARN
• RGM Pillars for any industry: a detailed overview with practical examples
• To focus on executing these pillars according to the specific needs of your industry and company
• To build confidence with key stakeholders by involving them in the design, facilitation, and implementation stages
Gregor Biljardt Senior Manager, Simon-Kucher
Juan Echeverri Head of RGM & Commercial Planning at Holcim LATAM, Commercial & Business Global Strategist
Laurent Dosogne Co-Founder and Senior Consultant, NEXO Consulting, Revenue Growth Champion
Tuesday, May 6, 2025
All times listed are Central Daylight Time (CDT)
TIME EVENT SPEAKERS
8:00am-4:00pm WORKSHOP REGISTRATION
8:00am-9:00am WORKSHOP BREAKFAST
9:00am-4:00pm
WORKSHOP 1: Value-Based Pricing: From Strategy to Technology
WORKSHOP 2: Pricing B2B SaaS and Innovation
WORKSHOP 3: Beyond the Unit: Market Fit and Price Structures
Stephan Liozu, Ph.D., Pricing Thought Leader and Chief Value Officer, Zilliant
Scott Miller, CPP, Founder, Miller Advisors Inc.
Tim J. Smith, Ph.D., CPP, Founder and CEO, Wiglaf LLC
WORKSHOP 4: Pricing Analytics and Strategy for Optimal Growth in B2C Fred Puech, Ph.D., Founder, Keenalytix
WORKSHOP 5: Segmentation: Mastering the Hidden Challenges
10:15am-10:45am MORNING BREAK
12:00pm-1:00pm WORKSHOP LUNCH
2:15pm-2:45pm AFTERNOON BREAK
6:00pm-8:00pm SPONSOR DINNER hosted by Enable
Wednesday, May 7, 2025
TIME EVENT
8:00am-4:00pm WORKSHOP REGISTRATION
8:00am-9:00am WORKSHOP BREAKFAST
9:00am-4:00pm WORKSHOP 6: Effective Pricing Research Methods for B2C Markets
WORKSHOP 7: A Complete Pricing Journey
WORKSHOP 8: Actioning Practical Pricing Problems:
Joanne Smith, President, Price to Profits Consulting
Dr. Jose Mendoza, Academic Director and Clinical Associate Professor, NYU’s School of Professional Studies
Frederico Zornig, Founding Partner, Quantiz and Quantiz International
DeAnn Hammer, MBA, CPP, Global Pricing Operations
A Pricing Escape Room Experience Director, Safety and Industrial Business Group, 3M and Antonella Sinito, CPP, Global Price Simplification Leader, Safety and Industrial Business Group, 3M
WORKSHOP 9: Monetizing Innovation
WORKSHOP 10: Equipping Sales Teams to Build Pricing Power
WORKSHOP 11: Core Pricing Skills
WORKSHOP 12: Develop Your Revenue Growth
Dr. Saloni Firasta-Vastani, Professor, Emory University
Lori Rybaski, Senior Pricing Consultant, Holden Advisors and Travis Umpleby, Senior Sales Development Consultant, Holden Advisors
Rhian Davies, Director, Simon-Kucher and Gregor Biljardt, Senior Manager, Simon-Kucher
Juan Echeverri, Head of RGM & Commercial Planning, Management Framework in 1 Day! Holcim LATAM, Commercial & Business Global Strategist and Laurent Dosogne, Co-Founder and Senior Consultant, NEXO Consulting, Revenue Growth Champion
10:15am-10:45am MORNING BREAK
12:00pm-1:00pm WORKSHOP LUNCH
12:00pm-1:00pm NEW MEMBER LUNCHEON
2:15pm-2:45pm AFTERNOON BREAK
4:00pm-5:00pm WORKSHOP RECEPTION
CONFERENCE AT-A-GLANCE
Thursday, May 8, 2025
All times listed are Central Daylight Time (CDT)
7:00am-4:30pm CONFERENCE REGISTRATION
7:00am-8:00am BREAKFAST
8:00am-8:15am WELCOME
8:15am-9:00am
9:00am-9:45am
Kevin Mitchell, President, Professional Pricing Society
KEYNOTE SPEAKER 1: Sebastian Bak, Managing Director and Partner, BCG
Overcoming Pricing Complexity With AI
KEYNOTE SPEAKER 2: Price Management:
DeAnn Hammer, MBA, CPP, Global Pricing Operations The Art of NOT Setting It and Forgetting It Director for the Safety and Industrial Business Group, 3M
9:45am-10:30am NETWORKING BREAK
10:30am-11:15am KEYNOTE SPEAKER 3: Beyond Human Insight
Adrienne Gordon, President and CEO, Building AI Partners for Pricing Segmentation 2.0 Pricing Empowered LLC & Price Space LLC
11:15am-12:00pm KEYNOTE SPEAKER 4: Pricing People Make the Profitable Difference
12:00pm-1:00pm INDUSTRY CONNECTIONS LUNCH
1:00pm-1:40pm
1:50pm-2:30pm
Ascribing Commercial Value to Global Climate Change Kartik
Doraiswamy, Senior Director of Pricing & Packaging, Moodys
Designing Offers for Growth: Developing a Lean Loyalty Program
Louis Mueller, CPP, Senior ManagerGlobal Strategic Pricing, Kennametal
2:30pm-3:00pm NETWORKING BREAK
3:00pm-3:40pm
3:50pm-4:30pm
Optimizing Pricing Decisions in Daily Fluctuating Markets Jeff Lickfelt, Case Ready/Value Added Director of Pricing, Tyson Foods
KEYNOTE TOWN HALL FORUM
Sebastian Bak
The Rise of Agentic AI Tiffany McCormick, Research Director, Digital Business Models and Monetization, IDC
Hitchhiker’s Guide: Shaping a “Profit-able” Pricing
Transformation Stephanie Gay, Senior Manager, Deloitte
Driving Revenue Growth Through Cross-Functional Collaboration
Julia Brasher, Director of Revenue Management, Highline Warren
KEYNOTE TOWN HALL FORUM
DeAnn Hammer, MBA, CPP
4:30pm-6:30pm CONFERENCE NETWORKING RECEPTION
Friday, May 9, 2025
TIME EVENT
Lynn Guinn, Global Strategic Pricing Leader, Cargill - Retired
RGM Experience in Central America Food Company - Quick
Wins Jose Leonel Tovar, RGM Capabilities Manager, CMI Foods
Presenting Pricing Insights That Resonate With Leaders
David Kalinowski, CEO Founder, Proactive Worldwide, Inc.
Turning Tariff Increases Into an Advantage Kunal Saravya, CPP, Director, AlixPartners
KEYNOTE TOWN HALL FORUM Adrienne Gordon
All times listed are Central Daylight Time (CDT)
SPEAKERS
Solve Common Pricing Challenges With GenAI Tools
Nick Pericle, VP of Technology Strategy & Solutions, Profit Optics
Mastering Pricing Excellence with AI Karthik Balaji, Director, Revenue Management Labs
Transforming the Customer Lifecycle With AI Anita Bennur, Sr. Director, Product Development, PROS
KEYNOTE TOWN HALL FORUM Lynn Guinn
7:00am-2:30pm CONFERENCE REGISTRATION
7:00am-8:00am BREAKFAST
7:00am-8:00am CPP BREAKFAST
8:00am-8:45am KEYNOTE SPEAKER 5: Mastering Pricing Model Transitions Philip Daus, Partner, Simon-Kucher
8:45am-9:30am KEYNOTE SPEAKER 6: PRICELESS PRICING -
Wes Woolbright, CPP, Director of Pricing & Analytics, Intangibles Can Be Priced. So Can Your Products. Under Armour
9:30am-10:30am NETWORKING BREAK
10:30am-11:15am KEYNOTE SPEAKER 7: Agile Pricing Principles in Today’s Market
11:15am-12:00pm KEYNOTE SPEAKER 8: Pricers Assemble!
Tim Meeker, Director, Pricing, International Motors, LLC
Matt Knaggs, Senior Business Value Lead, Zilliant Defending Humanity in a World of AI
12:00pm-1:00pm LUNCH
1:00pm-1:40pm
1:50pm-2:30pm
Leveraging AI/ML in Pricing New Products Lei Yin, CPP, Pricing and AI Solutions Manager, Emerson Electric
Ask the Experts Panel:
• Edgard Mailaro Machado Junior, Revenue Manager for Capabilities, FIFCO
• Jose Leonel Tovar, RGM Capabilities Manager, CMI Foods
• Matthew Comerford, Senior Director, ArcherIRM
2:40pm-3:15pm
What is the Cost of Growth?
Mark Gilham, VP Rebate Advisory, Enable
Ask the Experts Panel:
• Hristo Vasilev, CPP, Pricing Leader, GE Vernova
• Thomas McClure, Director, Simon-Kucher
• Jon Utterback, Managing Princpal, LeoForce Consulting Services, LLC
Price Upskilling for the Unknown Ebrahim Elebiary, CEO, Coach-ee
Ask the Experts Panel:
• Alfredo Amable, Senior Financial Analyst, Americold Logistics
• Ed Kless, MetaConsultant, Tipping Point Advisors
• Damiano Migliori, Revenue Manager, MSC Cruises
KEYNOTE TOWN HALL PANEL with Philip Daus, Wes Woolbright, CPP, Keith Wright, and Matt Knaggs
AI-Based Pricing and Selling Ozge Saritosun Kurtoglu, CPP, Founder, Ascend Business Advisors
Ask the Experts Panel:
• Mike Slavin, Business Consultant, Vendavo
• Guillaume Dupont, Principal, Pricefx
• Allen Ipjian, CPP, Sr. Manager, Solution Engineering, Vistex
Thursday, May 8
1 2 KEYNOTE SPEAKERS
- 8:15am - 9:15am - - 9:00am - 9:45am -
Overcoming Pricing Complexity With AI
Persistent cost inflation, supply chain volatility, ongoing shifts in consumer spending, and intensifying competition are challenging pricing strategies. Traditional pricing methods are struggling to keep up, leaving companies at risk of falling behind more agile competitors. To stay ahead, leading players are embracing a new pricing game, implementing AI-powered solutions and dynamic pricing models — enabling them to enhance profitability, improve price perception, and respond dynamically to market changes.
ATTENDEES WILL LEARN
• How AI pricing can unlock profitability and competitive advantage
• The nine critical dimensions for optimizing pricing with AI, combining strategic, hygienic, and dynamic factors
• How to effectively organize their pricing team and build a robust data platform
PRESENTED BY
Sebastian
Bak
Managing Director and Partner, BCG
Sebastian co-leads BCG’s pricing globally and has over 15 years of experience working in the intersection of strategy with data, advanced analytics, and AI. Sebastian holds several patents for AI, pricing optimization, and other capabilities. Before joining the firm, Sebastian was a financial analyst for Procter & Gamble, founded two entrepreneurial ventures, and founded a microfinance institution in Africa.
Price Management: The Art of NOT Setting It and Forgetting It
Strategic pricing decisions at new product introduction have well defined processes, often include research, and detailed analysis. However, over the life cycle of products, firms can often overlook the misalignment of price points as market dynamics change, price variances emerge, and internal priorities detract from price management intentions. The art of price management is often under recognized as a revenue source where profitability can be optimized. Is your price still functional? Or do you need a redesign that creates room for growth?
ATTENDEES WILL LEARN
• Analytical methods to consider in price management
• Internal and external costs of price mismanagement
• To use data to define price variance policies to control margins and maintain strategy
PRESENTED BY
DeAnn Hammer, MBA, CPP Global Pricing Operations Director for the Safety and Industrial Business Group, 3M
DeAnn Hammer, MBA, CPP is the Global Pricing Operations Director for the Safety and Industrial Business Group at 3M. During her 29 years of professional experience, she has held numerous positions in marketing, product development, strategic and operational pricing. Her career has spanned the industrial market space as well as the healthcare manufacturing industry. An accidental pricer, she strives to motivate and build resilient teams in the face of rapid transformation.
Thursday, May 8
3 4 KEYNOTE SPEAKERS
- 10:30am - 11:15am - - 11:15am - 12:00am -
Beyond Human Insight: Building AI Partners for Pricing Segmentation 2.0
Pricing GPTs are no longer futuristic concepts; they are practical partners in crafting pricing strategies today. This keynote explores the full spectrum of AI’s capabilities, from conducting comprehensive pricing research to implementing neural network analytics.
ATTENDEES WILL LEARN
• How to balance AI’s strengths with human intuition to craft segmentation strategies that are both innovative and effective
• Which AI capabilities are most important for pricing professionals
• How AI can improve your company’s analytics
PRESENTED BY
Adrienne Gordon President and CEO, Pricing Empowered LLC & Price Space LLC
Adrienne Gordon is the President and CEO of the pricing consultancy, Pricing Empowered, and the Founder of Price Space, a SaaS company with a full suite of pricing strategy, analytics, and optimization tools. She is a 25-year pricing veteran with experience helping hundreds of businesses win more business at higher prices. Prior to consulting, she held pricing leadership positions at 3-multibillion dollar organizations. She has a BS in Biomedical Engineering and an MBA in Marketing.
Pricing People Make the Profitable Difference
Many managers seek to hire teams that look, act, and think just like their future boss, but this does not lead to the best organizational outcomes. You need a collection of very different skill sets and diverse methodologies in order to perform your best as a team.
ATTENDEES WILL LEARN
• How to build and be part of a successful team
• Career development strategies for managers and team members
• How to avoid the cookie-cutter approach to organizational development
PRESENTED BY
Lynn Guinn
Global Strategic Pricing Leader, Cargill – Retired
Lynn Guinn led the Commercial Excellence Strategic Team for Cargill’s Enterprises and Businesses (Food Ingredients and Bio Industrial, Protein and Salt, Animal Nutrition and Health, and Agriculture Supply Chain). He drove strategic pricing capabilities, implementation, execution and continuous improvement through people, processes, and technology for global commercial best practices and financial results. As a corporate leader for one of the world’s largest companies, he built teams of highly skilled professionals to deliver expected outcomes of Cargill’s commercial transformation.
KEYNOTE SPEAKERS
Friday, May 9
- 8:00am - 8:45am - - 8:45am - 9:30am -
Mastering Pricing Model Transitions
Since the beginnings of pricing as a discipline, transitioning successfully between pricing models has been a critical driver of business profitability. Whether shifting from cost-plus pricing to valuebased approaches, transitioning from the chaos of unstructured price concessions to disciplined discount & rebate systems, or moving from transactional pricing to recurring revenue models — each transition represents both a challenge and an opportunity for organizations.
ATTENDEES WILL LEARN
• Insights into selecting the right pricing model that aligns with your business strategy
• Best practices to make transitions between pricing models successful
• A deeper understanding of the organizational, process, and cultural changes required to ensure successful adoption of new pricing models, help unlock new revenue streams and ensure long-term profitability
PRESENTED BY
Daus Partner, Simon-Kucher
Philip Daus leads pricing and commercial excellence projects at Simon-Kucher, serving as Partner and Head of the Houston office. He has spearheaded more than 100 projects generating more than $5bn in enterprise value in his 20 years of consulting experience. Having worked for Fortune 500 giants to PE-owned startups across B2B and B2C industries, his expertise spans the pricing gambit. Philip holds an MBA from I.E. Business School, Spain, and M.Sc. from WHU Vallendar, Germany, with studies in Spain, Brazil and India. He lives with his wife and three children in Houston, Texas.
PRICELESS PRICINGIntangibles Can Be Priced. So Can Your Products.
Success can hinge on properly assessing the value of what our organizations sell - be it products (widgets) or services (consulting). This session prompts participants to think differently about what they price by seeing more clearly through the eyes of who they are pricing for - their customers.
ATTENDEES WILL LEARN
• How focusing on customer mission satisfaction is a key to better understand value assessment
• Real world examples where pricing to customer mission satisfaction drove positive business outcomes to inspire new thinking about participants’ own customers and products
• Math is helpful, but only to a point
PRESENTED
BY
Wes Woolbright, CPP Director
of Pricing & Analytics, Under Armour
Wes Woolbright, has decades of experience in pricing strategies and pricing operations across a variety of retailers, including Walmart, Sam’s Club, BevMo!, and Safeway. Wes received his MBA as well as dual degrees in Economics and history from Willamette University. Wes holds certifications with the Professional Pricing Society. Wes and his wife and six children live in NW Arkansas. They enjoy traveling especially to historical sites and amusement parks.
Philip
Friday, May 9
7 8 KEYNOTE SPEAKERS
- 10:30am - 11:15am - - 11:15am - 12:00am -
Agile Pricing Principles in Today’s Market
Pricing professionals are expected to achieve organizational goals while also supporting stakeholders who have varying and sometimes conflicting requirements for pricing. Add the background noise from industry and macroeconomic trends and it is a wonder anyone advances strategically important initiatives. Spend some time with Tim Meeker to learn how applying business principles to your most important initiatives can help spur innovation, navigate through rough waters, and keep focus on achieving strategic objectives. Tim will also cover some recent case studies of improvements which resulted in profitable growth in the face of tariffs, cost increases, and shifting organizational priorities.
ATTENDEES WILL LEARN
• To utilize principles to keep focus on strategy during turbulence
• To use external challenges such as inflation, tariffs, as opportunities for pricing innovation
• To guide the organization to true north while maintaining alignment with key stakeholders
PRESENTED BY
Tim Meeker Director, Pricing, International Motors, LLC
Tim is a seasoned pricing strategist with over 15 years of experience in developing and implementing innovative pricing models in B2B Parts Organizations in various transportation industries. He successfully led multiple price modernization projects resulting in improved profitability, responsiveness, and governance. With a strong background in data analytics and a passion for continuous improvement, Tim is dedicated to helping businesses unlock their full potential through strategic pricing initiatives.
Pricers Assemble! Defending Humanity in a World of AI
As AI reshapes pricing, human pricers remain vital. This session reveals how strategic thinking, interpersonal skills, and nuanced judgment complement AI tools, fostering trust and ensuring success. Explore why human insight is key to overcoming blind spots and creating balanced, effective pricing strategies in the AI-driven era.
ATTENDEES WILL LEARN
• Insights into building trust and confidence in AI pricing recommendations across crossfunctional teams
• Real-world scenarios where human expertise can enhance AI pricing outcomes
• Methods to align AI outputs with broader business objectives, ensuring pricing decisions drive long-term success
PRESENTED BY
Matt Knaggs
Senior Business Value Lead, Zilliant
Matt is a Senior Business Value Lead, passionate about helping companies achieve their goals. Prior to Zilliant, Matt was the Commercial Relationship Manager for a metals distribution company where he managed the CRM solutions and constantly looked for automated intelligent solutions to address business needs & further his company’s ability to support their customers. Matt holds a bachelor’s degree in Spanish & International Business from the University of Toledo, & an MBA from Bowling Green State University.
BREAKOUT SESSIONS
Pricing Practitioners Track
- 1:00pm - 1:40pm -
Ascribing Commercial Value to Global Climate Change
B2B & B2C Themed | Intermediate
PRESENTED BY
Kartik Doraiswamy Senior Director of Pricing & Packaging, Moodys
ATTENDEES WILL LEARN
• How to identify optimal value drivers, pricing metrics, packaging options, and price levels
• Qualitative and quantitative techniques for investigating the value of a new product or service in this context
• Approaches for commercializing a value proposition to serve a new market need
This track features in-the-trenches professionals sharing best practices –what’s worked, what hasn’t, and proven solutions.
Thursday, May 8
- 1:50pm - 2:30pm - - 3:00pm - 3:40pm -
Designing Offers for Growth: Developing a Lean Loyalty Program
B2B Themed | Beginner
PRESENTED BY
Louis Mueller, CPP Senior ManagerGlobal Strategic Pricing, Kennametal
ATTENDEES WILL LEARN
• The importance of building a strong, growth-driven loyalty program
• How to design an effective loyalty program even with limited resources
• How to incentivize your partners and increase internal and external program adoption
Friday, May 9
Optimizing Pricing Decisions in Daily Fluctuating Markets
B2C Themed | Intermediate
PRESENTED BY
Jeff Lickfelt Case Ready/Value Added Director of Pricing, Tyson Foods
ATTENDEES WILL LEARN
• The critical role of cost data for organizations with dynamic market conditions
• Ways to optimize processes and foster collaboration among costing, pricing, and production teams for better cost insights
• How to examine existing cost-plus pricing strategies and tackle data challenges that may hinder revenue growth
- 1:00pm - 1:40pm - - 1:50pm - 2:30pm -
Leveraging AI/ML in Pricing New Products Ask the Experts Panel
B2B & B2C Themed | Advanced
PRESENTED BY
Lei Yin, CPP Pricing and AI Solutions Manager, Emerson Electric
ATTENDEES WILL LEARN
• How to segment customers using ML techniques and visualize preferences with dimensionality reduction methods like UMAP (Uniform Manifold Approximation and Projection)
• How AI generates detailed customer profiles and hyper-targeted marketing messages
• How to optimize product configuration and pricing by simulating competitive market conditions
Edgard Mailaro Machado Junior Revenue Manager for Capabilities, FIFCO
Jose Leonel Tovar RGM Capabilities Manager, CMI Foods
Matthew Comerford Senior Director, ArcherIRM
Pricing Experts Track BREAKOUT SESSIONS
- 1:00pm - 1:40pm -
The Rise of Agentic AI
PRESENTED BY
Tiffany McCormick Research Director, Digital Business Models and Monetization, IDC
ATTENDEES WILL LEARN
• How AI agents are shifting pricing from static models to dynamic, adaptive, and consumption-based structures
• Different frameworks for structuring pricing around AI-driven services, including usage-based, outcomesbased, and autonomous decisionmaking models
• How AI is changing the skillsets and tools required for pricing professionals and what you need to do to stay ahead
- 1:00pm - 1:40pm -
is the Cost of Growth?
PRESENTED BY
Mark Gilham VP Rebate Advisory, Enable
ATTENDEES WILL LEARN
• Why traditional growth initiatives relying on discounts and rebates often fail to deliver sustainable results
• How to identify and mitigate the hidden costs and risks associated with these strategies
• Alternative strategies and actionable frameworks to drive sustainable and profitable growth without eroding value
This track features experts sharing strategic and tactical methods on both niche and high-level pricing hot topics.
Thursday, May 8
- 1:50pm - 2:30pm - - 3:00pm - 3:40pm -
PRESENTED BY
Stephanie Gay Senior Manager, Deloitte
ATTENDEES WILL LEARN
• How did successful pricing transformations get started
• How to get your organization onboard with your pricing transformation
• How GenAI matters even when you are tailoring your pricing transformation to fit your specific needs
Friday, May 9
PRESENTED BY
Julia Brasher Director of Revenue Management, Highline Warren
ATTENDEES WILL LEARN
• To uncover revenue opportunities through fostering cross-functional collaboration and optimizing your quoting process
• To understand both the benefits and the challenges of collaborating with other departments on pricing
• How demystifying pricing can drive strategic growth and improve organizational alignment in quoting processes
- 1:50pm - 2:30pm -
Hristo Vasilev, CPP Pricing Leader, GE Vernova
Thomas McClure Director, Simon-Kucher
Jon Utterback Managing Princpal, LeoForce Consulting Services, LLC
BREAKOUT SESSIONS
Pricing PLUS+ Track
- 1:00pm - 1:40pm -
RGM Experience in Central America Food CompanyQuick Wins
PRESENTED BY
Jose Leonel Tovar RGM Capabilities Manager, CMI Foods
ATTENDEES WILL LEARN
• A practical RGM methodology application in a Food Company
• Certain short-term RGM actions that can positively impact profitability
• Basic product portfolio management in different sales channels to improve margins
This track features pricing and pricing adjacent skillsets that are needed to support ongoing professional development for the professional pricer.
Thursday, May 8
- 1:00pm - 1:40pm - - 1:50pm - 2:30pm- 1:50pm - 2:30pm - - 3:00pm - 3:40pm -
Upskilling for the Unknown
PRESENTED BY
Ebrahim Elebiary CEO, Coach-ee
ATTENDEES WILL LEARN
• A model to improve trust and alliance building with sales and upper management
• To use observational learning to impact the interaction within pricing and across other functions
• A process to improve readiness for technological disruption
PRESENTED BY
David Kalinowski CEO Founder, Proactive Worldwide, Inc.
ATTENDEES WILL LEARN
• How to translate research into actionable pricing recommendations tailored to leadership priorities
• Techniques for structuring presentations that resonate with senior leaders and align with goals
• Practical tools for gaining crossfunctional alignment and leadership buy-in for pricing decisions
Friday, May 9
PRESENTED BY Kunal Saravya, CPP Director, AlixPartners
ATTENDEES WILL LEARN
• Challenges and opportunities that arise from tariff increases and which levers companies can pull
• How analytics, including price elasticity, can be leveraged to evaluate exposure to tariffs
• How understanding the impact of tariffs on competitors can help refine pricing strategies to drive margin growth
Alfredo Amable Senior Financial Analyst, Americold Logistics
Ed Kless MetaConsultant, Tipping Point Advisors
Damiano Migliori Revenue Manager, MSC Cruises
BREAKOUT SESSIONS
AI & Pricing: The Intersection Track
This track features best practices for integrating AI into the everyday pricing role of a professional pricer.
Thursday, May 8
PRESENTED BY
Nick Pericle VP of Technology Strategy & Solutions, Profit Optics
ATTENDEES WILL LEARN
• How to implement pricing logistics and management in Excel, and how this can be improved by using GenAI tools
• How to integrate tools and data safely
• Real examples of the GenAI implementation (ChatGPT, Claude, etc.)
PRESENTED BY
Karthik Balaji Director, Revenue Management Labs
ATTENDEES WILL LEARN
• How to leverage AI to clean and prepare data for analysis and create research criteria and prompts
• How to harness AI to run customer segmentation
• How to develop AI models to determine willingness-to-pay and inform pricing strategy decisions
Friday, May 9
- 1:00pm - 1:40pm- 1:00pm - 1:40pm - - 1:50pm - 2:30pm- 1:50pm - 2:30pm - - 3:00pm - 3:40pm -
PRESENTED BY
Ozge Saritosun Kurtoglu, CPP Founder, Ascend Business Advisors
ATTENDEES WILL LEARN
• How to leverage AI-driven pricing models to maximize profitability while maintaining customer satisfaction
• Strategies to integrate AI tools into sales processes for improved efficiency and personalized buyer engagement
• Practical approaches to using predictive analytics for agile decision-making and competitive advantage in dynamic markets
PRESENTED BY
Anita Bennur Sr. Director, Product Development, PROS
ATTENDEES WILL LEARN
• A replicable framework to significantly reduce customer timeto-value
• How to achieve predictable, scalable retention
• How to unlock the power of AI for personalized customer experiences by integrating AI throughout the entire customer journey
Mike Slavin Business Consultant, Vendavo
Guillaume Dupont Principal, Pricefx
Allen Ipjian, CPP Sr. Manager, Solution Engineering, Vistex
*Prices increase for non-members.
PLATINUM
PROS is a leading provider of AI-powered SaaS pricing, CPQ, revenue management, and digital offer marketing solutions. With over 30 years of expertise and a proven track record of success, PROS helps companies across the globe, in a variety of industries, drive profitable growth. The PROS Platform provides real-time predictive insights enabling businesses to drive revenue and margin improvements. pros.com
Zilliant powers intelligent B2B commerce by connecting strategies with execution. Our industry-leading price optimization, management, and sales-guidance software enables profitable growth by transforming data usage, delivering the highest ROI, fastest time to value, and customer satisfaction zilliant.com
From auto parts to beauty products, B2B trading partnerships revolve around rebates and incentives. But until now those programs have been unmanageable - so trading partners end up in disputes rather than working together for the benefit of the customer. We want to fix that problem, and we’ve already made great strides. Today, the world’s leading brands are using our rebate management platform to turn rebates into a strategic driver of business growth. enable.com
Vistaar, a leader in pricing and promotion software, offers both B2B and B2C solutions, and we believe ease of use ensures high adoption rates among all classes of users, especially sales. vistaar.com
Simon-Kucher is a global consultancy with a clear focus on topline growth. With more than 1,400 employees in 26 countries worldwide, we deliver measurable revenue and profit growth for clients from all industries and regions. Our projects increase our clients’ profitability by 100 to 500 basis points on average. simon-kucher.com
Boston Consulting Group partners with leaders in business and society to tackle their most important challenges and capture their greatest opportunities. We work closely with clients to embrace a transformational approach aimed at benefiting all stakeholdersempowering organizations to grow, build sustainable competitive advantage, and drive positive societal impact. Our pricing and revenue management consulting teams bring functional expertise and cuttingedge data science to help build the capabilities, processes, and mindset that unlock the power of pricing - in good times and bad. bcg.com
Vendavo is a proven partner for companieslike yours that want to unlock unlimited pricinggrowth + profitability. We apply best-in-classpricing and selling solutions, combined withembedded AI, deep analytics and expert value consulting services, to optimize your pricing.
vendavo.com
The world’s leading enterprises rely on Vistex every day to propel their businesses, see what really works, and see what to do next – so every dollar spent or earned is really driving growth. vistex.com
Holden Advisors is a team of experts in pricing and sales performance development. We deliver a range of consulting services and tools that help you unpack complex challenges and take action. holdenadvisors.com
Pricefx is the global SaaS and AI pricing software leader, offering a suite of solutions that are fast to implement, flexible to customize, and friendly to use. Based on cloud-native architecture, we deliver a complete AI price optimization and management platform providing the industry’s fastest time-tovalue and highest ROI in the industry. pricefx.com
3C Software’s mission is helping finance leaders leverage technology to establish a cost culture that connects data, expands insights, creates efficiencies, and builds confidence with cost and profitability analytics programs that deliver a competitive advantage. 3csoftware.com
Iris Pricing Solutions is an international pricing strategy consultancy dedicated to helping clients achieve World Class Pricing, specializing in pricing strategy, analytics, research, and training. pricingsolutions.com
HOTEL
Stay at our host hotel, Renaissance Dallas Addison, located near Dallas’s sports, culture, shopping, dining, and entertainment hub. The upscale hotel is not far from many of the best attractions Dallas has to offer such as the Dallas Zoo, Dallas Museum of Art, and AT&T Stadium, home of the Dallas Cowboys.
Click here to book your hotel by April 18, 2025 for our group rate