PPS 2023 European & Global Pricing Workshops & Conference

PPS 2023 European & Global Pricing Workshops & Conference 29 November - 1 December 2023

amsterdam

UNLOCKING YOUR PRICING POWER #PPSAMS23

Early Bird Discounts Until 20 October

workshops

Wednesday, 29

9.00-16.

WORK

2

3

SHOP

WORK

SHOP

Global Strategic Plan for Pricing:

From Academia to Practical Application

Pricing and Corporate Organisational Engagement

B2B Themed • Skill Level: Advanced

B2B & B2C Themed • Skill Level: Advanced

Most companies will create global strategic plans (GSP) with a product growth perspective. Now is the time for Pricing to use those same documents and resources to provide a guiding strategy that is aligned with the overall GSP. Creating this will provide a case for stronger input from Pricing into the strategic plan conversations.

Successful Pricing executives realise that pricing cannot be a silo function. Pricing’s success is dependant upon the ability to help peers in other departments succeed.

This advanced workshop will look at Pricing & the rest of the organisation, specifically drilling into issues of Pricing & Sales Management, Pricing & Product Management, and Pricing & Industry Turbulence. Including three case studies, a simulation and a pre-read, this workshop is designed for professionals working in senior management roles, yet also approachable for pricing professionals at all levels.

ATTENDEES WILL LEARN: • What a global strategic plan is and is not • To create a global strategic plan using your company’s guiding strategies • Implementation and communication across the organisation for their Pricing GSP

PRESENTED BY: DANIELLE RAY, CPP Pricing Excellence Manager TE Connectivity Danielle Ray, CPP, is Pricing Excellence Manager at TE Connectivity. She has experience in establishing list pricing regionally and globally that is marketconformed for business objectives, establishing contract pricing for large, strategic customers that require extensive research and negotiation, and utilising data analytics and financials for establishing and implementing product pricing objectives. She is a member of PPS and a proud CPP with a Bachelor of Business Administration from Penn State University.

ATTENDEES WILL LEARN: • Pricing’s role in driving sales, marketing, and financial success across economic cycles • How margin analysis and major account management can increase new product / service development • How analytics alone can fail to achieve goals, and how pricing can drive sales, marketing, and financial success

PRESENTED BY: TIM J. SMITH, Ph.D., CPP Founder & CEO Wiglaf Pricing Tim J. Smith, Ph.D., CPP, is the founder and CEO of Wiglaf Pricing, an Adjunct Professor of Marketing and Economics at DePaul University, and the author of Pricing Done Right and Pricing Strategy. At Wiglaf Pricing, Tim leads client engagements. He is the Academic Advisor to the Professional Pricing Society’s Certified Pricing Professional programme and a member of the American Marketing Association. He holds a BS in Physics and Chemistry from Southern Methodist University, a BA in Mathematics from Southern Methodist University, a Ph.D. in Physical Chemistry from the University of Chicago, and an MBA with high honours in Strategy and Marketing from Chicago Booth.

PPS 2023 EUROPEAN & GLOBAL PRICING WORKSHOPS & CONFERENCE

2

November 2023

.00 CET

Thursday 30 November 2023 9.00-16.00 CET

WORK

4

SHOP

WORK

5

SHOP

Price your innovative solution with confidence

Pricing Change Management

B2B Themed • Skill Level: Intermediate

B2B & B2C Themed • Skill Level: Advanced

Getting the price right for innovations is critical, yet much more challenging than ongoing pricing. Many pricing practitioners struggle with the lack of data and clearly defined processes and tools. We will review a step-by-step process to design Price models and set price levels reliably and efficiently. In this workshop, we’ll walk through the steps, and you will have the opportunity to apply them to your own company innovations.

Pricing teams craft some of the most cutting-edge commercial solutions seen across business functions.

Despite the logic and potential upside, many still fail to convert opportunities. Instead, initiatives are endlessly debated, watered down and shelved, leaving profits on the table and teams disenchanted.

ATTENDEES WILL LEARN: • How customers assess the full value of your solution, and the barriers to value.

• How to design solutions and price models that fit beset with customer needs • How to set and adjust price levels through the solution launch process

PRESENTED BY:

This session will help pricing executives in B2B and B2C companies breakthrough internal titanium to ensure long-lasting change management can occur.

Through case studies and role-playing, participants will gain the skills necessary to lead pricing change management within their organisation.

ATTENDEES WILL LEARN: • When change management is required • How to understand the necessary components of change management • How to gain confidence in your change management abilities

DR. IAN TIDSWELL CEO & Founder Ideal Price Dr. Ian Tidswell is an independent expert focusing on B2B Pricing based in Basel, Switzerland. He has over 20 years of experience focused on pricing. Using practical, best-practise-based approaches that deliver fast results, he is helping B2B companies - large and small – to sustainably improve their profitability with better pricing. Ian provides support and coaching for high-growth teams to define their pricing strategies and tactics. Among his senior positions, he worked as Head of Pricing for Syngenta, Pricing Transformation Leader for Medtronic and for Vendavo. Ian was also a consultant for McKinsey & Co. He holds a Ph.D. in Physics from Harvard University.

PRESENTED BY: AVY PUNWASEE, CPP Partner Revenue Management Labs

MICHAEL STANISZ Partner Revenue Management Labs

29 NOVEMBER - 1 DECEMBER 2023 • AMSTERDAM • #PPSAMS23 • PRICINGSOCIETY.COM

3

workshops WORK

6

Thursday, 30

SHOP

WORK

8

SHOP

Success Factors of Discount Management:

Price Optimisation:

Dreams Versus Reality and How to Realize Successfully

How to Win the Ongoing Battle Against Unnecessary Discounts

B2B & B2C Themed • Skill Level: Intermediate

B2B Themed • Skill Level: Intermediate

Price Optimisation is a necessity for all industries.

Nevertheless, the biggest challenges are the pricing strategy conception and the pricing process adoption. How deeply do you need to understand the methodology of optimisation? How does the type of industry or processes of your business impact the approach to optimise prices? Join us to learn the answers to those and many more questions around price optimisation.

Increasing margins is often not a question of a better pricing strategy, but a question of price execution where margin potentials can melt like ice in the sun.

Specifically, the value pricing professionals generate in the first mile of developing a pricing strategy is often lost on the last mile of sales and negotiations, leading to a frustrating clash between pricing and sales. In this interactive workshop, we will highlight the success factors of price execution and discount management demonstrating how pricing professionals can recover rebates unnecessarily granted while avoiding internal conflicts and political problems. We will provide a comprehensive framework and use real case-studies to show how to tackle these issues pragmatically.

ATTENDEES WILL LEARN: • The difference between what is possible in optimisation theories versus what is realistic and valuable • How the productization of price optimisation will allow businesses to successfully reach their targets quickly • How to successfully implement price optimisation

PRESENTED BY: SARA GANSERT Solution Strategist Presales Consultant, Pricefx

ISAIAS JARAMILLO-ROJAS Solution Strategist Pricefx

ATTENDEES WILL LEARN: • Improving discount management as huge lever to boost profits • Systematically redesigning incentive systems, pricing governance, and internal negotiations • Building external negotiation skills leveraging both dimensions of “what” do customers want and “how” do they decide

PRESENTED BY: FLORIAN BAUER, PH.D. Member of the Executive Board Vocatus AG Florian Bauer, Ph.D., studied Psychology and Economics at the Technical University in Darmstadt, at MIT, and at Harvard University. He has devoted himself to research into behavioral economics and the psychology of pricing. In 1999, he co-founded Vocatus AG in Munich, an internationally operating pricing consulting company, which has won numerous industry awards for its innovative work and tools.

Besides his consulting engagements, he is an honorary professor at the Technical University of Munich.

PPS 2023 EUROPEAN & GLOBAL PRICING WORKSHOPS & CONFERENCE

4

November 2023 | 9.00-16.00 CET WORK

9

SHOP

Pricing & Offer Design in the B2B Digital Era B2B Themed • Skill Level: Intermediate

DOWNLOAD THE PPS MOBILE APP

This advanced workshop is designed for B2B product and pricing professionals. With a strong focus on B2B subscriptions, SaaS, and HaaS pricing models, participants can improve and optimise their solution’s pricing by using proven, best-in-class approaches and leading-edge tools that include price-value analysis and market research. Attendees will learn via case study examples and open discussion how to apply The Digital Pricing Framework across three types of B2B solution types: The Mouse (€ 100 - € 1,000 Annual Recurring Revenue), the Deer (€ 10,000 - € 50,000 ARR), and the Elephant (€ 100,000+ ARR).

ATTENDEES WILL LEARN: • Best-in-class practises for B2B software and digital hardware pricing strategies • How to apply The Digital Pricing Framework and The Pricing Toolkit “hands-on” exercise workbook to create segmented value-based commercial offer structures • “What works” approaches and case studies that can be directly applied to their organisation

PRESENTED BY: SCOTT MILLER, CPP President Miller Advisors Scott Miller is the founder of Miller Advisors Inc, a B2B pricing and commercialisation consultancy with a speciality in software and digital solutions. Over the past 20 years, he has held various roles as head of global pricing with multi-billion-dollar technology companies and has conducted more than 100 price consulting initiatives. He is a Board Member and Fellow of the International Software Product Management Association (ISPMA), a published pricing author, and a speaker on best-in-class pricing practises. He is also a CPP, CPA, and CMA.

• Career Center • Conference Presentations • CPP Certification • Events • Member- Only Content • Member Training Vault • Online Training Courses • Price Change & Elasticity Calculators • Pricing News & Resources • Sponsor Demos & More!

Download “PPSMobileApp” in your Apple or Google Play Stores today.

29 NOVEMBER - 1 DECEMBER 2023 • AMSTERDAM • #PPSAMS23 • PRICINGSOCIETY.COM

5

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WORKSHOPS AT-A-GLANCE Wednesday, 29 November 2023 All times listed are CET TIME

EVENT

8.00-17.00

REGISTRATION

SPEAKERS

9.00-16.00

WORKSHOP 2: Global Strategic Plan for Pricing: From Academia to Practical Application

Danielle Ray, Pricing Excellence Manager, TE Connectivity

WORKSHOP 3: Pricing and Corporate Organisational Engagement

Tim J. Smith, Ph.D., CPP, Founder & CEO, Wiglaf Pricing

WORKSHOP 4: Price Your Innovative Solution with Confidence

Dr. Ian Tidswell, CEO & Founder, Ideal Price

10.15-10.45

MORNING COFFEE BREAK

12.00-13.00

LUNCH

14.15-14.45

AFTERNOON COFFEE BREAK

16.00-17.00

WORKSHOP RECEPTION

Thursday, 30 November 2023 All times listed are CET TIME

EVENT

8.00-17.00

REGISTRATION

SPEAKERS

9.00-16.00

WORKSHOP 5: Pricing Change Management

Avy Punwassee, CPP, Partner, Revenue Management Labs

WORKSHOP 6: Price Optimisation: Dreams Versus Reality and How to Realize Successfully

Sara Gansert, Solution Strategist - Presales Consultant, Pricefx and Isaias Jaramillo-Rojas, Solution Strategist, Pricefx

WORKSHOP 8: Success Factors of Discount Management: How to Win the Ongoing Battle Against Unnecessary Discounts

Florian Bauer, Ph.D., Member of the Executive Board Vocatus AG

WORKSHOP 9: Pricing & Offer Design in the B2B Digital Era

Scott Miller, CPP, President, Miller Advisors

10.15-10.45

MORNING COFFEE BREAK

12.00-13.00

LUNCH

14.15-14.45

AFTERNOON COFFEE BREAK

16.00-17.00

NETWORKING RECEPTION IN SPONSOR HALL

CONFERENCE AT-A-GLANCE Friday, 1 December 2023 All times listed are CET TIME

EVENT

7.00-17.00

REGISTRATION

SPEAKERS

8.45-9.00

HOUSEKEEPING

Kevin Mitchell, President, Professional Pricing Society

9.00-9.45 KEYNOTE PRESENTATION 1: Strategic Pricing, A Game Changer

9.45-10.30

KEYNOTE PRESENTATION 2: How to Create an Omnichannel Commercial Strategy: A Consumer-Centric Transformation

Jean-Manuel Izaret, Global Leader Marketing, Sales and Pricing Practice, BCG Serkan Otles, CPP, Senior Director, Global Head of Business Development, Philips

10.30-11.00

MORNING COFFEE BREAK

11.00-11.45

KEYNOTE PRESENTATION 3: Strategic Pricing Framework: Foundational to Pricing Excellence

Bhadra Menon, Global Pricing Strategist, Cargill and Mark Van der Veen, Global Pricing Strategist, Cargill

11.45-12.30

KEYNOTE PRESENTATION 4: How to Commercialize Sustainable Initiatives

Olivier Hagenbeek, Director, Simon-Kucher & Partners

12.30-13.30

LUNCH BREAKOUT SESSIONS

BREAKOUT SESSIONS

BREAKOUT SESSIONS

PRICING PRACTITIONERS TRACK This track features in-the-trenches professionals sharing best practices – what’s worked, what hasn’t and proven solutions.

PRICING EXPERTS TRACK This track features experts sharing strategic and tactical methods on both niche and high-level pricing hot topics.

TOOLS & TECHNIQUES TRACK This track features content from pricing experts sharing their expertise in how to address barriers to success that organizations face implementing pricing strategies.

13.30-14.10

How and Why to Create a Pricing Council or CoE Elizabeth Kershner, Sr. Director, Strategy, Insights and Analytics, Delta Faucet Company

Projected Pricing: How to Sell Sustainability Athba Al Samarai, Regional Pricing Manager, Honeywell

The Three Levels of B2B Price Management Claudia Garcia Cueto, Senior Solution Advisor, Vistex

14.20-15.00

Value-Based Pricing: From Theory to Practice Laurent Dosogne, Head of Commercial Policy and Pricing at Philips LATAM, Philips

Scaling Your Parts Business with MarketBased Pricing Alex Morbe, Chief Executive Officer (CEO), MARKT-PILOT

The AI Profit Revolution: From Turbulence to Triumph Dr. Michael Wu, Chief AI Strategist, PROS

15.00-15.30

AFTERNOON COFFEE BREAK

15.30-16.10

Best Practices for Profit Growth Leveraging Economic Indicators Thaynara L. Dubois, Pricing Manager, Charles River Development

Trends and Best Practices in Subscription and Contract Pricing Sean Geraghty, Director, Value Engineering, Syncron

5-Key Ingredients for a Successful Pricing Program Maciej Kraus, Partner, Movens Capital

16.20-17.00

Breaking Down the Silos and Collaborative Pricing Katarzyna (Kasia) Beutnagel, CPP, Global Pricing Manager, Danfoss Climate Solutions

7 Ingredients for Successful Big Pricing Transformation Dr. Marcus F. Demmelmair, Head of Pricing, Horváth

Is Artificial Intelligence Coming for my Job? Shashank Misra, Sr. Director, Customer Growth, Vistaar

7

Keynotes

Friday,

9.00-9.45 CET

9.45-10.30 CET

1

KEY NOTE

KEY

2

NOTE

How to Create an Omnichannel Commercial Strategy:

Strategic Pricing, a Game Changer

A Consumer-Centric Transformation

Business leaders often think about pricing as just a numbers game: high, low, high-low. Yet before any price is set, strategic decisions need to be made on offers, pricing units, pricing mechanisms, pricing models, etc. These strategic pricing decisions depend on market characteristics, and companies’ competitive advantages and they need to be consistent with each other. There are seven fundamental pricing games that inform these decisions and support long-term growth and profits. Pricing is a strategic game before a numbers game.

We are living in an omnichannel trade world that creates disruption in consumer behavior, go-to-market, and commercial strategy. We need to understand the new consumer decision journey and the reasons why it is challenging to be relevant to the different consumer groups, in different touch points, and at different times across the year. In this presentation, we will share the massive digital transformation journey we implemented in Philips consumer electronics and how we adapted commercial strategy to the changing omnichannel requirements.

ATTENDEES WILL LEARN:

ATTENDEES WILL LEARN:

• How to define which game they are playing • How to determine which game they should be playing • How to organize to win the “Game of Price”

• How to manage disruption in consumer behavior and the new consumer decision journey • How to be relevant to the different consumer groups • How to adapt commercial strategy to the omnichannel requirements

PRESENTED BY:

PRESENTED BY:

JEAN-MANUEL IZARET Global Leader Marketing, Sales and Pricing Practice, BCG Jean-Manuel Izaret is a Senior Partner and Global Leader of BCG’s Marketing, Sales, and Pricing (MSP) practice. He is also a BCG Fellow concentrating on the topic of pricing model transformations. He has more than 30 years of pricing experience both as a practitioner and then as a consultant working around the globe and across industries. He holds a Ph.D. in marketing from Ecole Centrale in Paris and M.S. degrees in economics and engineering.

SERKAN OTLES, CPP Senior Director, Global Head of Business Development, Philips Serkan Otles is an international commercial leader with a strong track record in Fortune 100 companies.

He started his career managing global innovations at Nestle Switzerland, and then held marketing and commercial roles in Danone both in mature and emerging markets. Currently, he is Global Head of Business Development in Philips. In this role, he is leading the performance and growth of businessmarket-combinations at the global level and has full P&L responsibility for an 800+ million region.

PPS 2023 EUROPEAN & GLOBAL PRICING WORKSHOPS & CONFERENCE

8

1 December 2023 11.00-11.45 CET

3

KEY

NOTE

11.45-12.30 CET KEY

4

NOTE

Strategic Pricing Framework:

How to Commercialize Sustainable Initiatives

As with most changes, introducing a pricing function within an existing organization is typically not perceived as a free lunch. Each organization that sells products today already applies pricing. So, what is the need for this “pricing function” and how will it impact existing roles in the organization? The Strategic Pricing Framework can be powerful means for explaining pricing’s role, scope, and the collaborative role of the pricing function within your organization, and it supports the change management journey from early communications through to the maturity curve stage.

Environmental sustainability continues to develop into an integral part of our business. With pressures from regulators and stakeholders and an increase in consumer demand, companies need to transform now to unlock growth and do good for the planet. It is those companies that drive sustainable innovation that are also able to unlock the value of sustainability.

Unlocking this value requires a deep understanding of the consumer and market dynamics and potentially changing your way of doing business.

Foundational to Pricing Excellence

ATTENDEES WILL LEARN: • The role and key elements of the pricing framework • Why the pricing function is an integral part of your organization • How the strategic pricing framework supports change management

ATTENDEES WILL LEARN: • Why sustainability needs to be on a company’s strategic agenda.

• The initiatives a company can undertake to promote sustainability.

• How to commercialize these initiatives and make a positive impact on both the environment and your bottom-line.

PRESENTED BY: BHADRA MENON Global Pricing Strategist Cargill

MARK VAN DER VEEN Global Pricing Strategist Cargill

PRESENTED BY: OLIVIER HAGENBEEK Director Simon-Kucher & Partners Olivier Hagenbeek is a Director at Simon-Kucher & Partners. In this role, Olivier is committed to supporting companies in achieving their strategic objectives. He focuses his efforts on the consumer goods sector and on driving the topic of sustainability.

He has been involved in various global research undertakings focused on investigating consumer perspectives on sustainability. Prior to joining SimonKucher, Olivier gained experience at Boston Consulting Group and earned master’s degrees in law and business economics.

29 NOVEMBER - 1 DECEMBER 2023 • AMSTERDAM • #PPSAMS23 • PRICINGSOCIETY.COM

9

breakouts Pricing Practitioners Track This track features in-the-trenches professionals sharing best practices – what’s worked, what hasn’t and proven solutions.

Friday, 1 December 2023 13.30-14.10 CET

14.20-15.00 CET

14.20-15.00 CET

16.20-17.00 CET

Best Practices for Profit Growth Leveraging Economic Indicators

Breaking Down the Silos and Collaborative Pricing

How and Why to Create a Pricing Council or COE

Value-Based Pricing:

B2B & B2C Themed Skill Level: Intermediate

B2B Themed Skill Level: Beginner

B2B & B2C Themed Skill Level: Intermediate

B2B Themed Skill Level: Advanced

PRESENTED BY:

PRESENTED BY:

PRESENTED BY:

PRESENTED BY:

ELIZABETH KERSHNER

LAURENT DOSOGNE

THAYNARA L. DUBOIS

KATARZYNA (KASIA) BEUTNAGEL, CPP

Sr. Director, Strategy, Insights and Analytics Delta Faucet Company

Head of Commercial Policy and Pricing at Philips LATAM, Philips

Pricing Manager Charles River Development

Global Pricing Manager Danfoss Climate Solutions

ATTENDEES WILL LEARN:

ATTENDEES WILL LEARN:

• Top 11 economic indicators to staying ahead of market events • Proactive approaches and best practices to increase prices • Successful price increase implementation benchmarking

• The pitfalls of siloed decision-making and decisions based on historical data • What is the collaborative pricing mindset?

• How to know your stakeholders and build cross-functional collaboration

ATTENDEES WILL LEARN: • Why you should create a pricing council or Center of Excellence (CoE) • Who to include in your pricing council • How to get started and ways of working

From Theory to Practice

ATTENDEES WILL LEARN: • How to gradually move from transactional sales at a discount to valuebased pricing and selling approaches • How pricing is perceived in their organization and why it is relevant to change this perception • How to make better pricing decisions in a more fact-based manner

PPS 2023 EUROPEAN & GLOBAL PRICING WORKSHOPS & CONFERENCE

10

breakouts Pricing experts Track This track features experts sharing strategic and tactical methods on both niche and high-level pricing hot topics.

Friday, 1 December 2023 13.30-14.10 CET

14.20-15.00 CET

14.20-15.00 CET

16.20-17.00 CET

Projected Pricing:

Scaling your Parts Business with MarketBased Pricing

Trends and Best Practices in Subscription and Contract Pricing

7 ingredients for successful big pricing transformation

B2B & B2C Themed Skill Level: Intermediate

B2B Themed Skill Level: Intermediate

B2B & B2C Themed Skill Level: Intermediate

B2B & B2C Themed Skill Level: Intermediate

PRESENTED BY:

PRESENTED BY:

PRESENTED BY:

PRESENTED BY:

ATHBA AL SAMARAI

ALEX MORBE

SEAN GERAGHTY

DR. MARCUS F. DEMMELMAIR

Director, Value Engineering, Syncron

Head of Pricing, Horváth

ATTENDEES WILL LEARN:

ATTENDEES WILL LEARN:

• Industry trends around subscription and contract pricing • How to ensure profitability when pricing contracts and subscriptions • Best practices in managing subscription and contract pricing

• The 7 typical challenges when embarking on a pricing transformation • How to overcome typical pitfalls when starting bigger pricing transformation program • How new pricing logics delivered by a software or algorithm can be roll-out globally swiftly

How to Sell Sustainability

Regional Pricing Manager, Honeywell

ATTENDEES WILL LEARN: • How to start pricing sustainability innovations and develop valuepricing strategies for both products and services in emerging markets • How to engage with sellers to offer these new product and service offerings • How to price new services within project portfolios without defaulting to a cost-plus approach

Chief Executive Officer (CEO), MARKT-PILOT

ATTENDEES WILL LEARN: • How to identify the limitations of traditional cost-plus and valuebased pricing models and understand whether market-based pricing is a valid strategy for their parts business • How market-based pricing can help OEMs maximize customer loyalty, accelerate revenue growth, and scale up their business • How to evaluate and implement marketbased pricing strategies, enabling them to optimize their selling price and increase profitability

29 NOVEMBER - 1 DECEMBER 2023 • AMSTERDAM • #PPSAMS23 • PRICINGSOCIETY.COM

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breakouts tools & techniques Track This track features content from pricing experts sharing their expertise in how to address barriers to success that organizations face implementing pricing strategies.

Friday, 1 December 2023 13.30-14.10 CET

14.20-15.00 CET

14.20-15.00 CET

16.20-17.00 CET

The three levels of B2B Price Management

The AI Profit Revolution:

From Turbulence to Triumph

The 4 Ingredients for a Successful Pricing Program: SPOT on Pricing

Is Artificial Intelligence Coming for my Job?

B2B Themed Skill Level: Intermediate

??? Themed Skill Level: ???

B2B & B2C Themed Skill Level: Advanced

B2B & B2C Themed Skill Level: Intermediate

PRESENTED BY:

PRESENTED BY:

PRESENTED BY:

PRESENTED BY:

CLAUDIA GARCIA CUETO

DR. MICHAEL WU

MACIEJ KRAUS

SHASHANK MISRA

Senior Solution Advisor, Vistex

Chief AI Strategist PROS

Partner Movens Capital

Sr. Director Customer Growth Vistaar

ATTENDEES WILL LEARN:

ATTENDEES WILL LEARN:

ATTENDEES WILL LEARN:

• How to make more informed pricing decisions regarding strategic positioning in the marketplace • How to automate parts of transaction price management to achieve the best net realized price for each transaction • How to become more agile, proactive, and strategic through automating manual pricing processes

• How recent AI tech will help optimise your profitability • How to succeed in spite of economic uncertainties • How the 4th industrial revolution will change business

• The 4 ingredients for a successful pricing program • How to organize your business for effective pricing • How to use pricing tools and technologies

ATTENDEES WILL LEARN: • The critical “human-inthe-loop” paths in pricing workflows today • How we expect various roles in the pricing function to evolve over the next 5-10 years • What should we be doing today to imbibe AI-based tools into our workflows

PPS 2023 EUROPEAN & GLOBAL PRICING WORKSHOPS & CONFERENCE

12

pricing INDIVIDUALS

MEMBER

NON-MEMBER

CONFERENCE + 2 WORKSHOPS + ONLINE CPP BUNDLE

Early Bird Rate Regular Rate

€4,295 €5,595

Early Bird Rate Regular Rate

€4,595 €5,895

CONFERENCE + 2 WORKSHOPS

Early Bird Rate Regular Rate

€2,695 €3,495

Early Bird Rate Regular Rate

€2,995 €3,795

CONFERENCE + 1 WORKSHOP

Early Bird Rate Regular Rate

€2,195 €2,795

Early Bird Rate Regular Rate

€2,495 €3,095

2 WORKSHOPS ONLY

Early Bird Rate Regular Rate

€1,695 €2,195

Early Bird Rate Regular Rate

€1,995 €2,495

CONFERENCE ONLY

Early Bird Rate Regular Rate

€1,295 €1,695

Early Bird Rate Regular Rate

€1,495 €1,895

TEAMS OF 10

MEMBER

NON-MEMBER

CONFERENCE + 2 WORKSHOPS + ONLINE CPP BUNDLE

Early Bird Rate Regular Rate

€ 39,000 € 50,000

Early Bird Rate Regular Rate

€40,000 €51,000

CONFERENCE + 2 WORKSHOPS

Early Bird Rate Regular Rate

€23,000 €30,000

Early Bird Rate Regular Rate

€24,000 €31,000

2 WORKSHOPS ONLY

Early Bird Rate Regular Rate

€14,000 €18,500

Early Bird Rate Regular Rate

€15,000 €19,500

CONFERENCE ONLY

Early Bird Rate Regular Rate

€11,000 €15,000

Early Bird Rate Regular Rate

€12,000 €16,000

TEAMS OF 20

MEMBER

NON-MEMBER

CONFERENCE + 2 WORKSHOPS + ONLINE CPP BUNDLE

Early Bird Rate Regular Rate

€74,000 €92,000

Early Bird Rate Regular Rate

€76,000 €94,000

CONFERENCE + 2 WORKSHOPS

Early Bird Rate Regular Rate

€43,000 €55,000

Early Bird Rate Regular Rate

€45,000 €57,000

2 WORKSHOPS ONLY

Early Bird Rate Regular Rate

€25,000 $33,000

Early Bird Rate Regular Rate

€27,000 €35,000

CONFERENCE ONLY

Early Bird Rate Regular Rate

€20,000 €28,000

Early Bird Rate Regular Rate

€22,000 €30,000

Early Bird Savings end 20 October - Register 29 NOVEMBER - 1 DECEMBER 2023 • AMSTERDAM • #PPSAMS23 • PRICINGSOCIETY.COM

13

hotel Stay at our host hotel, the Mövenpick Hotel Amsteradam City Centre

Spectacular views over the city and vistas over the river IJ are just some of the highlights at Mövenpick Hotel Amsterdam City Centre, located just 20 minutes from Schiphol Airport. With its fantastic location in the heart of the city centre, our 4-story hotel is also within walking distance of Amsterdam’s historical centre, it’s central station and many museums. All of the 408 rooms in our non-smoking hotel offer great views over the spectacular city of Amsterdam.

To receive the PPS Fall Conference special group rate, use the link below to make your reservations no later than 8 November.

Book your group rate for the PPS Conference PPS 2023 EUROPEAN & GLOBAL PRICING WORKSHOPS & CONFERENCE

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sponsors – PLATINUM SPONSORS – Pros Holdings, Inc. (NYSE: PRO) is a leading provider of SaaS solutions that optimize shopping and selling experiences. Built on the PROS Platform, these intelligent solutions leverage business AI, intuitive user experiences and process automation to deliver frictionless, personalized purchasing experiences designed to meet the real-time demands of today’s B2B and B2C omnichannel shoppers, regardless of industry. pros.com

Simon-Kucher is a global consultancy firm with over 2,000 employees in 30+ countries focused on unlocking better growth that drives measurable revenue and profit for our clients.

With over 37 years of experience in monetization topics of all kinds – we are regarded as the world’s leading pricing and growth specialist. simon-kucher.com

– GOLD SPONSOR – Pricing has no textbook solution. Different companies require different pricing methods, strategies, and operating models.We bring functional expertise and cutting-edge data science to the key topics in pricing and revenue management. bcg.com

– SILVER SPONSORS – Pricefx is an innovative software company created by experienced professionals, who spent their careers in the Pricing Software and Consultancy world. pricefx.com

Vendavo is a proven partner for companies that want to unlock unlimited pricing growth + profitability. We apply best-inclass pricing and selling solutions, combined with embedded AI, deep analytics and expert value consulting services. vendavo.com

Vistaar, a leader in pricing and promotion software, offers both B2B and B2C solutions, and we believe ease of use ensures high adoption rates among all classes of users, especially sales. vistaar.com

The world’s leading enterprises rely on Vistex every day to propel their businesses, see what really works, and see what to do next – so every dollar spent or earned is really driving growth. vistex.com

With Syncron, base your pricing on sophisticated strategies such as customer value-based algorithms and competitive data to find the most optimal strategy.

Horváth represents in-depth pricing knowledge across different industries and top-level subject matter expertise in all company functions – with a focus on performance management and transformation.

syncron.com

horvath-partners.com

– BRONZE SPONSORS – wiglafpricing.com

flintfox.com

https://pricing.one

29 NOVEMBER - 1 DECEMBER 2023 • AMSTERDAM • #PPSAMS23 • PRICINGSOCIETY.COM

15

PPS 2023 European & Global Pricing Workshops & Conference 29 November - 1 December 2023

amsterdam