For your beauty, hair and spa business هي مجلة متخصصة يف قطاع الجامل والشعر والسباProfessional Beauty GCC مجلة
STOCKING UP The best retail sets for the festive season
Behind the scenes at the award-winning Tara Rose salon
Sparkle AND shine Our make-up how-to guide for this party season
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sensuality Latest hair shades revealed
لغة ن بال بية اآل لعر ا
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UNLEASH THE POWER OF CREATIVITY
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ULTIMATE CREATIVITY. UNLIMITED POSSIBILITIES. HIGH PERFORMANCE PERMANENT HAIR COLOR OXIDANT-FREE
» Intense and brilliant color » Exceptional shine » Remarkable and incredible durability » Amazing, healthy-looking hair
–– 76 % –– UP TO
MORE COLOR INTENSITY COMPARED TO OXIDATIVE PERMANENT HAIR COLORS*
–– 37 % –– UP TO
MORE SHINE COMPARED TO INTENSIVE DEMIPERMANENT HAIR COLORS**
Based on a Chroma measurement on level 10 hair and compared to conventional oxidative colors by leading salon–exclusive competitors. ** Measured on NG@6 and compared to demi-permanent hair colors by leading salon-exclusive competitors.
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It’s important that your clients feel ultra glam this party season, so we team up with the biggest make-up brands and experts in the industry who give us their top tips on providing the ultimate makeover service, turn to page 24 to get the looks. Tara Rose is a name that has popped up constantly over the past year, not only because she has two award-winning salons in Abu Dhabi but also because her story is quite inspirational. We go behind the scenes on page 39. Retailing is the number one thing to help boost revenues in your salons or spas, so make the most of it this festive season by ensuring your shelves are packed to the brim with delicious goodies to entice your customers. Turn to page 43 to discover the best stocking fillers on the market. With 2018 fast approaching, it’s no surprise that hair is trending on social media at the moment, and now is the perfect time for your clients to revamp their look. Gain inspiration from page 58 where we reveal the hottest new hair shades on the market. Since re-branding the magazine to a new, fresh design which also incorporates Arabic, we’ve also decided that our show girl could do with a facelift. Turn to page 18 and register for your free ticket to the first beauty, hair and spa trade show of the year held at The Meydan on February 5-6.
Published by and (C) 2017 Trade Exhibitions & Publishing FZ LCC. Registered at Dubai Media City. 321 Building #8, Dubai. UAE t: +971 (0) 4 375 66 53 Trade Exhibitions & Publishing FZ LCC News editor: Emma Baron email@example.com
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The Publishers cannot accept liability for error or omissions contained in this publication, however caused. The opinions and views contained in this publication are not necessarily those of the publishers. Readers are advised to seek specialist advice before acting on information contained in this publication, which is provided for general use and may not be appropriate for the readers’ particular circumstances.
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The publisher accepts no responsibility for any advertiser whose advertisement is published in Professional Beauty. Anyone dealing with advertisers must make their own enquiries.
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Regulars 7 News Openings, launches and the rest of the news from the world of spa, hair and beauty 20 Insider Our exclusive monthly stats for beauty salons, spas and hair salons 33 Ask the experts Advice on night time skincare, intimate waxing and harmful nail polishes 43 Product news Pick of the best festive gift sets on the market
59 Treatment news We share our experiences of new and innovative treatments, plus their business benefits 64 Calendar The essential dates for your business diary from trade shows to conferences and training
52 Pushing boundaries One-to-one with Trevor Sorbie artistic director
49 Speaker spotlight We talk to Karina Stewart about her panel discussion at next yearâ€™s World Spa & Wellness Convention 51 The perfect selife Maria Dowling on how her clients are helping her showcase her talent
On the cover 24 Sparkle and shine How-to guide on the best party make-up looks for the festive season 39 Salon spotlight Behind the scenes of awardwinning salon, Tara Rose 43 Stocking up The best gift sets for you to retail this festive season 54 Subtle sensuality Introduction to the latest hair trends
Cover image: Shutterstock
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News Dubai’s first Bulgari hotel confirms 2017 opening date Dubai’s first Bulgari-branded hotel is set to open on December 7, 2017. The luxury property will be the world’s fifth Bulgari Hotels and Resorts property and will be operated by Marriott International. Designed by Italian architectural firm Antonio Citterio Patricia Viel and Partners, the first Bulgari property will be located on Jumeirah Bay Island, off the coast of Jumeirah Beach Road and sculptured in the shape of a seahorse.
ترجمة الخرب بالعربية من املقرر افتتاح أول فندق بديب يحمل ماركة تجارية بلغارية يف ستكون املنشأة.2017 ديسمرب7 الفندقية الفاخرة خامس الفنادق واملنتجعات البلغارية عىل مستوى العامل وستديرها رشكة . ماريوت الدولية وستكون املنشأة الفندقية البلغارية األوىل التي من تصميم Antonio الرشكة اإليطالية Citterio Patricia Viel ورشكاؤها عىل شكل فرس بحر يف جزيرة خليج الجمريا عىل ساحل .طريق شاطئ الجمريا
“The Bulgari Resort & Residences Dubai is another milestone for the Bulgari Hotels and Resorts Collection and represents a tribute to the importance of the Middle East Market for the Bulgari brand. It is an honour for us to partner with Meraas on this extraordinary project, which brings the best of the Italian design and lifestyle culture to one of the most modern and future orientated
cities in the world,” comments Jean-Christope Babin, chief executive office of Bulgari. The 1,700 sq m Bulgari Spa, will be equipped with eight treatment rooms, a 25-metre indoor pool with a sea view floor-to-ceiling windows. Dubai will be joining the ranks of luxury Bulgari resorts located in Milan, Bali, London and Beijing, and the 101-key resort has 20 private beachfront villas, and a private beach.
Rosanno Ferretti opens second Middle Eastern Hair Spa Celebrity renowned hairdresser Rosanno Ferretti has announced the opening of his second Middle Eastern Hair Spa in Abu Dhabi. Following on from the success of his first Middle Eastern Hair Spa, which opened in Dubai, earlier this year, Ferretti’s treatment menu will not only offer his signature “Method” cut, but also specialises in colouring, manicures, pedicures, facials, massages and waxing. Set within a fully converted villa within the district of Al Karama, the design incorporates the original structure of the
building’s residential past. It also features distinguished blackened-oak, decadent lounges flooded with natural daylight and two private VIP spaces for clients to relax and enjoy personalised services. The Rossanno Ferretti Hair Spa in Dubai has recently been awarded Best Retail Design at the Commercial Interior Design Awards 2017. The salon was selected for its unique design approach, which is sympathetic to the building’s past while using its intimate layout to curate a sequence of spaces.
وقد أعلن مصفف الشعر الشهري روسانو فرييتّي افتتاح ثاين صالون له بالرشق األوسط واستكامالً للنجاح.يف أبوظبي الذي حققه أول صالون له بالرشق األوسط والذي افتتحه يف ديب يف وقت مبكر من هذا لن تضم قامئة روسانو،العام »Method« فرييتّي قصته املميزة وحسب بل سيتخصص أيضً ا يف التلوين وجلسات العناية باليدين (املانيكري) وجلسات العناية بالقدمني (البيديكري) وجلسات تجميل الوجه وجلسات التلدليك .والشمع professionalbeauty.ae
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Salon International 2017 hailed a success Salon International delivered three exciting days, jam-packed with all things hairdressing at ExCeL London. The recent show was once again a beacon of inspiration with hundreds of the top industry brands and hairdressing heavy-weights under the same roof. The three days offered something for everyone; from newcomers to the industry to the seasoned pro. With amazing discounts and show exclusive products being a big crowd pleaser, visitors were not disappointed this year, with over 400 brands exhibiting. A wealth of knowledge was also shared with all who were eager to learn about the latest techniques and trends
كان العرض، أكتوبر16 إىل14 من مبثابة مصدر إلهام حيث ضم تحت سقفه املئات من أفضل املاركات التجارية يف هذا املجال ومن أصحاب الثقل يف مجال تصفيف .الشعر and the live shows. Salon International is coming to the Middle East and running alongside Professional Beauty GCC on February 5-6, 2018 at The Meydan Racecourse, Dubai. Visit www.professionalbeauty.ae to find out more.
Good Salon Guide launches in the UAE Launched in the UK in 1993, the Good Salon Guide is the only independent, scheme for assessing professional standards and services within the hairdressing and beauty industries, and it will soon be available for salons within the GCC. Currently, the Good Salon Guide in the UK has a listing of over 2,000 salons and has become the hallmark of quality for the public, beauty and hair industries. Salons are professionally assessed against objective critierias and
rated accordingly by professional trained inspectors. If a salon meets a set of minimum standards it is given a Registered status. Thereafter salons are rated as 3, 4 or 5 stars, giving consumers confidence in their choice. For Salon Membership Enquiries contact Jamilla. Email: firstname.lastname@example.org or call +971 5 5359 7310
Pañpuri Organic Spa opens at Park Hyatt Bangkok Set on the 11th floor of the iconic Park Hyatt Bangkok, the 472-square metre Pañpuri Organic Spa offers a range of distinctive treatments. With its motto, “everything that touches you is organic”, guests can enjoy the exceptional attention provided by highly-trained therapists, along with the use of Pañpuri’s range of natural and organic skincare. Ensuring that guests are afforded only the best spa experiences, Pañpuri
ولقد قدم الصالون الدويل خدماته يف مركز مناسبات إكسيل لندن عىل مدار ثالثة أيام كانت شديدة الكثافة حيث قدم كل ما يتعلق .بخدمات تصفيف الشعر
Organic Spa introduces four original concepts that embody its unique offering at the Park Hyatt Bongkok: Ultimate Luxury, Ultimate Comfort, Ultimate Peace of Mind and Ultimate Personalisation. Facilities at the spa include a relaxation lounge, female and male lockers, crystal-steam rooms, laconium dry-heat rooms with whirlpools as well as experience showers which combine acoustics and rejuvenating aromas.
قدمت الثالثة أيام لكل شخص شيئًا ما؛ بداية من الجدد وحتى العاملني ومع.باملجال واملحرتفني املتمرسني الخصومات الهائلة وعرض منتجات ،حرصية أسعدت الحضور الكبري مل يشعر الزوار باالستياء هذا العام من املاركات400 ملشاركة أكرث من .التجارية يف العرض Good Salon Guide إن مؤسسة التي تأسست باململكة املتحدة هي النظام املستقل1993 يف عام والوحيد عىل املستوى القومي الخاص بتقييم املعايري املهنية والخدمات داخل قطاعات تصفيف الشعر والتجميل وسيكون متا ًحا قري ًبا للصالونات مبنطقة التعاون .الخليجي Good Salon وتضم مؤسسة حال ًيا داخل اململكة املتحدةGuide صالون2000 قامئة بها أكرث من وأصبحت عالمة الجودة بالنسبة للجمهور يف قطاعات التجميل .وتصفيف الشعر تقييم مهنيًا وفق ً تقيم الصالونات معايري موضوعية وتصنف عىل ذلك من قبل مفتشني متخصصني إذا استوىف الصالون الحد.مدربني فإنه يعطى،األدىن من املعايري وبعد ذلك تصنف.»الحالة «مس ّجل الصالونات حسب تصنيف النجوم مام يعطي املستهلكني5 أو4 أو3 .الثقة يف اختياراتهم Pañpuri يقدم النادي الصحي الذي يقع يف الطابقOrganic Spa من بارك حياة بانكوك عىل11 م ًرتا مرب ًعا مجموعة472 مساحة غرف8 من العالجات املتميزة يف .عالج تضم جناحني مزدوجني تتضمن املرافق التي بالنادي الصحي صالة اسرتخاء وخزائن للرجال والسيدات وغرف بخار كريستالية وغرف تجفيف الكونيوم بها حاممات سباحة دوامية باإلضافة إىل «تجربة استحامم» تجمع بني .العطور التجميلية والتنشيطية
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Gharieni takes wellness to the next level The Augmented massage - a collaboration between Gharieni and Jean-Marie Adrien of Motion Waves promises to provide a unique sensory experience. The treatment bed has built in sensors designed by Adrien to “transform the therapist’s hands into conductor’s hands”, as the music played during the treatment will change as the therapist moves. The technology aims to change a traditional spa treatment into a unique, one-off experience that will create deep relaxation, setting new boundaries for signature treatments.
جلسةGharieni تطلق Augmented« التدليك املزيدة Jean- بالتعاون مع،»Massage (املوجاتMarie Adrien لجلب وسط جديد،)الحركية بدون ملس متا ًما إىل عامل األندية -الصحية؛ ويعد وسط الصوت الحركة تعب ًريا خا ًما من الطاقة .البرشية رسير املعالجة به أدوات استشعار مضمنة تحلل الوضع ورسعة املعالٍج يف الوقت الفعيل وتح ّول تجربة العمالء إىل تستخدم التقنية.اسرتخاء عميق غريزة اللعب الطبيعية لدى املعالٍج يف خلق تجربة متبادلة قوامها العميل واملعالج يف عالقة .فريدة وجديدة متا ًما خبري األظافرOPI ع ّينت رشكة الشهري توم بيتشيك سف ًريا جديدًا ملاركتها التجارية عىل .مستوى العامل وأعلنت ماركة األظافر اململوكة هذه األخبار يفCoty لرشكة . يف لندنTrend Vision حدث يعرف بيتشيك متخصص الجلسات الذي خربته أكرث عا ًما بعمالئه من كبار20 من املشاهري أمثال جينيفر لوبيز كام يعمل.وسيلينا جوميز دوريًا مع مصممي األزياء .للظهور يف عروض األزياء
World’s largest ESPA opens in Doha The world’s largest Espa spa has opened at the new Mondrian Doha hotel in Qatar. The spa, which is the first for Espa in Qatar, is 1,950sq m and comprises a male and a female spa area and a Turkish hammam, among other features. Espa at Mondrian Doha has been designed by celebrated Dutch designer Marcel Wanders, with the female spa area created to resemble “a secret garden”. Facilities in the women’s spa include five treatment rooms, a “multi-level heat experience garden” with amenities including a Swarovski crystal rain shower, and a Finish sauna. The female spa section also comprises two manicure and two pedicure stations –where Margaret Dabbs nail treatments are carried out – and a hair studio. Treatments on the spa menu include options specifically developed for expectant or breastfeeding mothers. The male spa, the design of which draws inspiration from the local bazaars, includes the Heat Experience Souk. Central to the male spa, this area includes a sauna, steam room, ice fountain, body jet showers and heated day beds.
The hammam at Espa Doha offers four different treatments, including the two-hour Ultimate Hammam Journey, designed to cleanse, smooth, hydrate and de-stress. Among the other hammam options is the one-hour Glow Hammam Journey, offering deep cleansing. The spa also comprises a spa café, serving breakfast, lunch, dinner, afternoon tea and healthy juices. The Mondrian Doha is the first hotel in the Middle East for the SBE hotel group, which the Mondrian brand is part of.
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أكرب األندية الصحية فر ًعا لهEspa افتتح .يف فندق موندريان الدوحة بقطر ويقع النادي الصحي الذي يعد أول نادي يف قطر عىل مساحةEspa صحي تابع لـ مرتًا مرب ًعا ويضم منطقة للرجال1950 ومنطقة للسيدات وحام ًما تركيًا فضالً عن .ميزات أخرى العالمة التجارية يفGemology بدأت مجال األندية الصحية الفرنسية نشاطها يف الرشق األوسط بافتتاح خاص يف فندق شهد الحدث.أرماين بديب الشهر املايض قدوم مديري األندية الصحية ليتعرفوا عىل املاركة التجارية األكرث توق ًعا يف مجال األندية الصحية والتي تتفرد يف أشياء كثرية نظ ًرا للمكونات الحرصية من .األحجار الكرمية ملوجود داخل املنتجات اآلن أحدثGreat Lengths تطرح مجموعة من أرشطة إطاالت الشعر واستغالالً لجودة الشعر التي .الفاخرة توضع،ـGreat Lengths تشتهر بها 10 يف ثوانٍ وتدوم حتىGL أرشطة تتميز األرشطة الجديدة بالدقة .أسابيع املتناهية والصالبة التامة حيث متتزج متا ًما بالشعر للحصول عىل أسلوب الساندوتش الذي ال يُرى وال يُكتشف وميكن ارتداؤها وربط الشعر من الخلف أو من أعىل وال ميكن اكتشافها أبدًا حني .ملسها الفاخرةDavines بدأت املاركة اإليطالية واملستدامة نشاطها رسميًا يف اإلمارات حدث.Eideal العربية املتحدة بفضل وشهد مصممنيEideal االفتتاح يف مقر ومديرين من كبار املاركات التجارية بإيطاليا يصعدون إىل املرسح يعرضون ما لديهم أمام غرفة مليئة مباليك صالونات سيتضمن عدد الشهر القادم.الشعر .نسخة كاملة من هذه التغطية
Gemology launches in the Middle East Luxury French spa brand Gemology has launched in the Middle East marked with an exclusive launch at the Armani Hotel, Dubai, last month. The event saw spa directors come to learn about the much-anticipated spa brand, which is unique due to the exclusive “gem’” ingredients found within the products.
OPI names Tom Bachik as global brand ambassador OPI has named celebrity nail tech Tom Bachik as its new global brand ambassador. The nail brand, owned by Coty, announced the news at the Wella Trend Vision event in London. A session tech for over 20 years, Bachik is known for his high-profile celebrity clients including Jennifer Lopez and Selena Gomez. He also regularly works with fashion designers on looks for runway shows. In his new role with OPI he’ll work with the brand’s education, product development, digital and social marketing teams to create brand awareness and excitement among OPI techs on the professional side. “I’m so excited to work alongside Suzi [Weiss-Fischmann, OPI founder], a legend in nails and with OPI, said Bachik. “I’m incredibly passionate about nail design, product development and education. This collaboration allows me
to work with some of the best formulations and tools, as well as one of the best teams in the industry, allowing my creativity and technical skills to thrive. Together with OPI, I will focus on building brand awareness, educating nail technicians, and inspiring the industry as a whole.”
Great Lengths launch tapes The name Great Lengths has been synonymous with quality since its launch in 1991. Seen on the heads of movie stars, models and celebrities, Great Lengths has now launched the latest collection of Luxury Tape in Extensions. Utilising the same world renowned Great Lengths Hair Quality, GL tapes are applied in seconds, lasting up to 10 weeks. The new tapes are extremely resilient, they blend seemlessly into the hair for an invisible and undetectable sandwich style application that can be worn tied back or up in the tightest bun and are completely undetectable to touch. Furthermore, tapes can be re used again and again.
Eideal launches Davines in the UAE Luxury and sustainable Italian haircare brand Davines has officially launched in the UAE thanks to Eideal. The launch took place within the Eideal headquarters and saw the brand’s top stylists and directors from Italy take to the stage to present the collection to a room full of hair salon owners. See next month’s magazine for full coverage on the event.
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CONSUMERS SPENDING MORE ON BEAUTY THAN EVER BEFORE UK beauty consumers are spending big on sheet masks, superfood skincare, premium fragrances and anything millennial pink, according to a report from John Lewis. The retailer released its report on the nation’s shopping habits over the past year, highlighting the biggest beauty shopping trends via the best-selling products. Sheet masks took off massively in 2017, and John Lewis reported that the Powerfoil mask from consumer brand Estée Lauder experienced a 123 per cent increase in sales on 2016.
The other big skincare trend, which has been gaining traction in the professional sector for some time now, was products containing clever superfood extracts to feed the skin, like the latest iteration of Clarin’s popular Double Serum, which launched in September and harnesses anti-ageing turmeric. Meanwhile, Elemis’s Superfood Facial Oil was John Lewis’s bestselling seasonal launch earlier in the year. Lips proved to be the nation’s make-up focus, with millennial pink
firmly taking first place as the most popular shade of the year.
Bulgari Beijing opens with 1,500sq m spa The most recent addition to the Bulgari hotel portfolio, the Bulgari Hotel Beijing, has opened its doors, complete with a 1,500sq m Bulgari Spa. The 119-room Bulgari Hotel Beijing is located in the mixed-use Genesis complex in the city’s central embassy district. Hotel amenities include the twostorey Bulgari Spa, which features eight treatment rooms and two treatment suites, as well as a 25-metre swimming pool and a vitality pool. Other spa facilities include a relaxation area, a thermal space with amenities including a sauna,
steam room and ice fountain, and a manicure/pedicure area. There is also a gym and fitness studio, refreshment bar, retail space and a room dedicated to male grooming services, among other elements. The spa, which has been developed by wellness consultancy
and management firm Goco Hospitality, has been designed by celebrated architecture firm Citterio-Viel & Partners. The spa’s design ethos blends Bulgari’s high-end heritage with contemporary Italian luxury and local Chinese influences. Ingo Schweder, founder and chief executive of Goco Hospitality, said: “We very much enjoyed working closely with the highly experienced Bulgari team to help bring their stunning vision to life. “The new Bulgari Spa will be a leading wellness facility for residents of and visitors to Beijing.”
Research reveals drastically different costs of a Brazilian wax around the world A Brazilian wax costs just 22 AED in Egypt, while in Venezuela the treatment would set you back a huge 606 AED. The stark differences in the cost of the popular waxing service were highlighted in research by Latin American e-commerce platform Linio in its 2017 Beauty Prices Index. The UAE ranked 24 among 50 countries for a Brazilian, at an average price of 89 AED. Colombia and Guatemala followed closely behind Egypt in
the list of the most purse-friendly places, with average prices for a Brazilian wax 30 AED and 34 AED respectively. “Getting a Brazilian wax before going on holiday is as commonplace as stocking up on sunscreen, a costly item which vacationers often purchase once they arrive at their destination to save money. There’s no reason why beauty treatments such as waxing should be any different,” commented Andreas Mjelde, chief executive officer at Linio.
“I believe that holidaymakers would certainly be tempted to forgo the familiarity of their usual salon if they’re able to get a highclass treatment on holiday at a fraction of the price.” PB
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5-6 February 2018 • Meydan Racecourse, Dubai
Inspirational Be inspired at the leading event for salon, hair and spa professionals in the Middle East.
مصدر إلهام تحل باالبتكار واإللهام مع الحدث األكرب للمتخصصني يف مجاالت ّ الصالونات والشعر واألندية الصحية بالرشق األوسط
#PBGCC www.professionalbeauty.ae Make 2018 a successful year for your business. Quote promotional code PO1 to be in with a chance to be upgraded to our golden VIP package. Register for free tickets, visit www.professionalbeauty.ae/register
عا ًما ناج ًحا ألعاملك2018 اجعل عام VIP عند التسجيل للرتقية إىل تذكرة الشخصيات املهمةP01 اكتب الكود الرتويجي
ةيناجم ركاذت ىلع لوصحلل ليجستلل، ةرايزب لضفتwww.professionalbeauty.ae/register S K I N C A R E | N A I L S | M A K E - U P | T A N N I N G | H A I R | S PA | E Q U I P M E N T | F I T N E S S | A E S T H E T I C S
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20 Insider, our exclusive round-up of salons in the GCC. It’s the easiest way to stay in the know
Insider beauty, hair and nails
From Beyoncé to Nicole Scherzinger, many world famous celebrities got their start on reality television and whether you like such shows or not, there’s no denying that they generate massive publicity. Media savvy, when asked, 100 per cent of you agreed that you would participate in a reality TV show about the beauty industry given the opportunity. Retail sales often soar in the festive season and you are ready to capitalise on this with 80 per cent of you offering gift-wrapping services for products in December. Elsewhere, figures for treatment room occupancy and rebooking rates remain steady with the majority of you indicating that business is better than this time last year.
On the spot You are most likely to hold a salon open evening for: 1. Reopening after a refurbishment 2. Launch of new product 3. Talk by a visiting expert 4. Make-up masterclass
offer gift-wrapping services in the festive season
would take part in a reality TV show about the beauty industry
020-021 PBGCC DEC17 Insider.indd 20
October 2017 in numbers HOW DID TREATMENT BUSINESS IN OCTOBER 2017 COMPARE WITH OCTOBER 2016?
80% 20% BETTER
When choosing a supplier, the most important aspect is: 1. Brand reputation 2. Support with training 3. Price 4. Support with marketing campaigns
AVERAGE TREATMENT ROOM OCCUPANCY
62 % CLIENTS WHO REBOOKED
،Nicole Scherzinger إىلBeyoncé من بدأ كثري من مشاهري العامل رحلتهم من خالل برام الواقع وسوا ًء راقت لك تلك فال أحد ينكر أنها حققت،الربامج أو ال ففي استقصاء أجري عىل.شهرة واسعة %100 عندما سألنا وجدنا أن،وسائل اإلعالم يتفقون عىل أنكم ستشاركون يف برامج التليفزيون الواقعية التي تدور حول صناعة .التجميل متى أتيحت لكم الفرصة كام أن مبيعات التجزئة تتعرض للكساد خالل موسم االحتفاالت وأنتم عىل استعداد الستثامر رأس املال يف باملائة منكم80 حيث يعرض،هذا الجانب .خدمات لف الهدايا ملنتجات شهر سبتمرب تظل رسوم إشغال غرفة املعالجة،وكذلك ومقابل إعادة الحجز ثابتة مع معظمكم رشا بأن الرشكة أفضل حاالً عام ً مبا يعطي مؤ .كانت عليه العام السابق يف هذا الوقت خالل موسم االحتفاالت وأنتم عىل استعداد الستثامر رأس املال يف باملائة منكم80 حيث يعرض،هذا الجانب .خدمات لف الهدايا ملنتجات شهر سبتمرب تظل رسوم إشغال غرفة املعالجة،وذلك ومقابل إعادة الحجز ثابتة مع معظمكم رشا بأن الرشكة أفضل حاالً عام ً مبا يعطي مؤ .كانت عليه العام السابق يف هذا الوقت
21 Business Trends
Insider, our exclusive round-up of spas in the GCC. It’s the easiest way to stay in the know
Open evenings are an important way to promote customer loyalty, gain new clients, advertise new products or services, and boost retail sales. When questioned about your motivates for holding such evenings, the majority of you say you are most likely to host open evenings for a talk by a visiting expert. With customers demanding a more holistic wellness approach in spas, this is a great opportunity to introduce fitness or nutrition to your clients, alongside your normal treatment offer. Meanwhile, when selecting a supplier for your products and equipment, you are unanimous in the belief that brand reputation is the most important aspect, followed by support with training. Business figures remain stable but are slightly down from last month in terms of treatment room occupancy and rebooking rates.
October 2017 in numbers
On the spot
HOW DID TREATMENT BUSINESS IN OCTOBER 2017 COMPARE WITH OCTOBER 2016?
You are most likely to hold a salon open evening for: 1. Talk by a visiting expert
2. Reopening after refurbishment
3. Launch of new product 4. Make-up masterclass
تعد األمسيات املفتوحة طريقة مهمة لتعزيز والء العميل واكتساب عمالء جدد ،واإلعالن عن منتجات أو خدمات جديدة وعند السؤال عام.وتعزيز مبيعات التجزئة قال،يحفزكم لعقد مثل هذه األمسيات معظمكم إنكم من املرجح أن تستضيفوا األمسيات املفتوحة لحديث يلقيه خبري فمع تزايد طلب العمالء عىل اتباع.زائر ،نهج الصحة الشاملة يف املنتجعات الصحية تعد تلك فرصة رائعة لتقديم عروض اللياقة أو التغذية لعمالئك مع عرض املعالجة عند، يف الوقت نفسه.الطبيعية الذي تقدمه فأنت تتفق،اختيار مورد ملنتجاتك ومعداتك مع االعتقاد بأن سمعة العالمة التجارية يتبعها الدعم،هي البعد األهم عىل اإلطالق تظل أرقام الرشكة ثابتة لكنها.مع التدريب تنخفض قليالً منذ الشهر املايض من حيث .إشغال غرفة املعالجة ومقابل إعادة الحجز
AVERAGE TREATMENT ROOM OCCUPANCY
70 % CLIENTS WHO REBOOKED
offer gift-wrapping services in the festive season
When choosing a supplier, the most important aspect is 1. Brand reputation 2. Support with training 3. Price 4. Support with marketing campaigns
would take part in a reality TV show about the spa industry
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It’s the party season, so brush up on your make-up services with our how-to guide
is the season to be jolly! As the clement weather arrives in the UAE, your clients will be invited to a whole host of festive parties, launches and other events that call for them to look fantastic. Our frenetic pace of life means that clients will want to obtain maximum glamour with minimal effort, so if you aren’t currently offering makeover services, you’re missing out on a whole host of revenue opportunity. And for those salons and spas that do offer make-up services, ask yourself if your clients are ofay with the latest techniques and products, which will transform clients not only to the naked eye, but also for when they are snapped by cameras. Yasmin Hussain is founder, sole owner and managing director of The Lipstick Make-Up Institute based in Media City, Dubai. She believes that offering less than professional make-up services could damage your salon’s reputation.
“If a salon hires a make-up artist who has not had the proper training then they will more than likely fail in this profession in every way,” she says. “The reputation of a company relies on many factors; customer service, cleanliness and professionalism. The make-up industry is flooded with unprofessional make-up artists who are not >
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trained and they feel that the fact that they own a make-up brush gives them carte blanche to call themselves a make-up artist.” Hussain explains how badly trained make-up artists can make a catalogue of mistakes. “First and for most is hygiene!” she explains. “I have had the misfortune to have seen so many make-up artists who do not clean their brushes and who use their make-up in an unhygienic way. “Secondly, if the customer is paying for a high quality service and not receiving this, they will feel unhappy and will not recommend the salon to their peers. Dubai is a city that relies on repeat service,
word of mouth is everything in this vibrant city that hardly ever sleeps. “My staff members go through many trials before they are hired and become part of our Lipstick Team. We hold frequent sessions, refresher courses in which we touch on how all the Lipstick Team members are expected to perform and treat their models and products. Hygiene is always top of the list – as well as talent of course!” Hussain has devised a variety of make-up courses especially for salons. She says: “We can generally customise courses for salons depending on their exact needs and as to what standard their staff are at already.” “For a business to survive and gain a reputation for being, ‘a great salon’, owners must keep their standards high, so the correct professional training is imperative in every sense of the word. “We have just customised a 10-day course for a salon, which is launching and bringing in staff from abroad. At the moment, the standard that the staff is at is nowhere near the level that Dubai customers expect. >
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The training is for a group of nine staff members and it will be quite an intensive course. “Sometimes when salon staff comes to us, we really have to go back to basics as they have adopted bad habits along the way. We have to erase these and start again, but that’s what we are great at and we love it. The sense of achievement is what its all about.”
Marketing makeovers Lisa Marie Williams, educator for the Healthcare Group, which partners with Dermalogica in the UAE, agrees that December an ideal time to offer makeovers to clients. “This will be the party season so clients will be booking in for make-up applications in preparation for parties. “To capitalise on this, consider offering discounts and loyalty cards and, particularly for make-up applications, you could offer ‘refer a friend’ or ‘bring a friend along’ promotions where the existing client gets 10 per cent off her make-up application. “Also, make sure you advertise properly so that clients receive your message – that there is no need to spend time doing their own make-up when they
can have a professional do it for them, who will give them hints and tips at the same time. “It is always good to offer hair and make-up simultaneously, if possible, as clients tend to want to have everything done together in the same place at the same time so, all they need to do when they get home is put their outfit on and they are ready to go.” Williams believes that the classic smokey eye, as well as bold, bright red lips, will remain popular this season as well as the use of volumising mascaras and eyeliner to enhance the eye area. And even if your salon does not sell make-up, you can still use makeovers as an opportunity to sell other products. “Precleanse by Dermalogica is a great product to recommend after a make-up application, as it is amazing at removing even stubborn make-up such as water proof mascara. “After a party, clients will want to remove their make-up quickly and easily and Precleanse is the product to help them do so. It also lifts dirt and excess oil from the skin, reducing congestion and breakouts. “Another great product is Dermalogica’s Skin Perfect Primer. This is a great base for make-up and will also helps the make-up to last longer throughout the day. It contains SPF to protect from the sun and has peptides and antioxidants in to treat fine lines and wrinkles.” >
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eyes HAVE IT
Smokey eyes are a must-have look for parties and glamorous events. We asked make-up industry doyennes Provoc, from Sawaya International, how to create a perfect party look on clients, using their innovative products.
STEP 1 All about the base Nothing beats clear, even-toned, healthylooking skin as a base for your defining and colouring stages. Provoc offers three types of foundation in five gorgeous shades. Choosing the right shade of foundation is just as important as choosing the right texture for the skin type. Provoc foundation comprises a new formula that has undergone thorough studies to ensure the best coverage. The Proposal shade is for fair skin and has a non-greasy formula, providing a matte coverage and velvety finish. It also includes SPF 15 protection. Checkmatte is an excellent stay-on formula for oily to normal skin. It has a powdery look and gives high coverage for a beautiful matte finish. Finally, Proxy is an anti-ageing concealing camouflage formula, with SPF 30 for clients who desire extreme coverage!
STEP 2 The easiest Smokey Eyes Ever! Smokey eyes are normally created with powder eyeshadow, deftly smudged with other colours, or applied layer over layer on the full lid, finishing with darker shades on the outer eye. But instead of layers of normal eyeshadows, why not try using several Provoc eyeshadow gel pencils, blended for the ultimate look? Select three or four complementary shades from the Provoc eyeshadow gel pencils range. Apply, starting from the inner corners of the eye with the two lightest shades till you reach around half way. Blend, then add the next hue, finally adding the
medium and darkest shade as you move towards the outer corners of the lid. This can be blended slightly upwards and and out into a V shape at the corner of the eye. Blend the whole eye with a brush. Provoc eyeshadow gel pencils can also be used underneath the eye to create a true smokey effect. Add a Provoc black eyeliner and mascara and the eyes will truly pop!
STEP 3 Beautiful brows No smokey is complete without striking eyebrows. If a client’s eyebrows are sparse, the two-sided Trident Tip and Brow Shader Pen can create the illusion of full brows by drawing hair strokes on existing brows to create a dramatic yet natural look. PB
) (خاصية التجميل1 ترجمة بقدوم الطقس الجيد يف دولة اإلمارات سوف يُدعى عمالؤك،العربية املتحدة الستضافة كاملة للحفالت الساهرة ومآدب وهذا،الغداء وغريها من الفعاليات يعني أن األمر قد يتطلب وضع مساحيق .التجميل ليك يبدوا رائعني تقتيض وترية حياتنا املتسارعة أن يحتفظ العمالء بأبهى صورهم املمكنة وبأقل لذا إن مل تقدم يف الوقت،مجهود ممكن فسوف،الحايل خدمات تجميل مناسبة تفوت عىل نفسك فرصة الحيازة الكاملة .للربح وبخصوص الصالونات واملنتجعات الصحية اسأل نفسك،التي تقدم خدمات التجميل عام إذا كان عمالؤك مطلعني عىل أحدث األمر الذي سيحول،التقنيات واملنتجات أنظار العمالء ال لالهتامم بالناظرين وإمنا لالستعداد للتصوير،إليهم فحسب .الفوتوغرايف The ياسمني حسني هي مؤسسة معهد ومقره مدينة ديبLipstick Make-Up .لإلعالم واملالكة الوحيدة له ومديرة إدارته وهي ترى أن تقديم خدمات تجميل أقل .من محرتفة قد يرض بسمعة الصالون معلمة،وتقرتح ليزا ماري ويليامز التي تشارك،ملجموعة الرعاية الصحية ديرمالوجيكا يف اإلمارات العربية املتحدة استخدام التخفيضات وبطاقات الوالء لجذب العمالء وخاصة عمالء وضع لعرض تحويالت،مساحيق التجميل عىل%10 األصدقاء للحصول عىل خصم .مساحيق التجميل Provoc Make-up يقدم الخرباء يف رشكة نصائح حول كيفية الحصول عىل مظهر ،يناسب الحفالت باستخدام منتجاتهم خاصة أقالم وضع ظل العني للحصول عىل .»مظهر «العني الداكنة ، الشعر، (الجامل الداخيل2 ترجمة )األظافر professionalbeauty.ae
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LUNEX LIGHT FAST
Lighten your hair in 2 minutes
Ask the Experts
the EXPERTS Our experts answer an array of questions about every aspect of running a successful salon or spa business
How should I advise clients when it comes to caring for their skin overnight? My advice is to clean the face with a gentle milk and tone with a thermal tonic, making sure no make-up residue stays on the skin. This also helps the skin to absorb the product that will be used afterwards, benefiting from all its active ingredients throughout the night. Start by choosing the right eye contour depending on your eye condition. I always advise my clients to use a Vitamin C based eye contour cream for tired and dark circles, or a gel based eye contour that contains liposomes, glycosome and hyaluronic acid for puffy and dry skin. Tap the product around the eye contour in a gentle, circular motion. Apply an anti-ageing serum on your face before your night cream. The serum should be chosen depending on what your skin needs and its condition and the formula should contain active ingredients such as: • Hyaluronic acid for dry skin • (ECM) Extra Cellular Matrix for thin and damaged skin barrier • (EGF) Epidermal Growth Factor for tired and mature skin • Vitamin C for dull discolored skin in need of firming Always finish up with the application of a night cream rich in peptides
for mature skin or moisturising hyaluronic based creams for dry and young skin. Don’t forget your neck and décolleté since the first sign of ageing skin appears on this area. Make sure to choose the right neck and décolleté cream. >
Dr Mania El Baba has over 25 years of experience in dermatology management, aesthetic medicine, cosmotlogy, anti-ageing plans and skincare. Dr Mania is the founder of Specialized Beauty which distribute Reviderm in the UAE and is also the owner of a beauty salon and clinic in Abu Dhabi
DO YOU HAVE ANY QUESTIONS TO PUT TO OUR EXPERTS? Send your question about absolutely anything to do with running a beauty business to firstname.lastname@example.org
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Keeping you connected to the industry
Here to help you stay on top of your social media channels, because online presence, is important. We are an affordable social media management agency which creates content, uploads on to your platforms, reacts and engages with your followers (because, let’s face it, that’s how we do business) and reports back with weekly analytics. A dedicated Account Manager will be assigned to your projects and will work closely with you to ensure you get the results you want.
SO, WHAT’S THE DEAL? Prices start from 6,000AED per month, however, if you are an existing client of ours then fees can be reduced to 4,000 per month . Give us a buzz on +971 (0) 4 375 7300 or email email@example.com for more information on packages
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As a nail tech, what harmful chemicals should I look out for in products?
What are the best stretching techniques to use during a intimate wax? Positioning your client correctly during an intimate wax is fundamental to an effective service. Using the right stretch movements will reduce discomfort and stop unnecessary skin trauma, bruising or hair breakage. Communication is key because asking your client to adopt what can be slightly embarrassing positions won’t be well received if they aren’t prepared. Also, to help with the stretch of the skin, you will need your client’s participation. You only have one pair of hands so they’ll often need to contribute to pulling the skin taut. Talk your client through what will happen and make sure they wash their hands beforehand so that the areas being waxed won’t be at risk of bacteria. When getting on the bed, ask your client to lie flat and place a pillow under their head for support. Then, position their legs in the number four position – where you bend the leg, placing the bottom of their right foot on the inside of their left leg and vice versa – as this will give a good stretch around the inner thigh and groin area, allowing you to work. Stretch but don’t press when applying and removing the wax. Bringing the knees up to the chest and dropping them to the sides, known as
Ask the Experts
Clients are more aware than ever of which ingredients will keep their nails in top condition and which to avoid, so it’s vital you know your products inside out. Not being able to tell a client about what’s inside the polish or hand cream you stock could damage the trust you have with them, so research is important. Understanding your products means you’re able to use what’s right for the client, giving them the best results. For example, if your client is pregnant then there are certain ingredients they will have been advised to avoid, such as some aromatherapy oils, so check that your products don’t contain traces of these. You should also avoid stocking nail lacquers that contain formaldehyde (a colourless, flammable gas), DBP (the chemical dibuty phthalate) or toluene (water-insoluble liquid), as these chemicals can be harmful when inhaled. In consultation, find out if your client has any allergies or has experienced reactions to certain products before to make sure you use products free from what they’re allergic too – for example, nuts. PB
the frog position, will keep Lisa Stone is a wax expert and educator for Just Wax distributor Salon System. She trains therapists up and down the country and has 20 years’ experience.
skin tight to allow you to work on hair on the underside. Clients will need to assist you in the stretch by pulling skin upwards.
Elisha Micallef is an educator for OPI and has worked with the professional nail brand for 10 years.
DO YOU HAVE ANY QUESTIONS TO PUT TO OUR EXPERTS? Send your question about absolutely anything to do with running a beauty business to firstname.lastname@example.org
033-035 PBGCC DEC17 Ask the Experts.indd 35
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6 months FREE subscription to Professional Beauty GCC Magazine for all industry professionals by visiting: www.professionalbeauty.ae/offer *T&Câ€™s apply: Valid until 29th of December 2017
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Salon spotlight Tara Rose Beauty Salon, Abu Dhabi Opened: 2015, Name of salon owner: Tara Rose Kidd Number of branches: 2, Number of employees: 27
ara Kidd is an award-winning British hairdresser and beauty pioneer who came to the UAE in 2009. Having styled hair for nearly 20 years, her vision (as a single mum) was always to open and own a salon in Abu
Dhabi, which she has successfully achieved having recently been awarded “What’s On – Hair Salon of the Year 2017”. Tara is passionate about driving global standards into the hair and beauty industry within the UAE.
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Treatments you offer: “We offer a wide variety, but we mainly specialise in hair styling and colouring. We also offer beauty services to our clientele to ensure a one-stop service.”
Product houses: Goldwell, Kevin.Murphy, Essie and Gelish.
Salon vibe: “Tara Rose is a salon where we hope clients will feel at home when they visit. This is why our interior is very cozy and homely. Our salons are extremely light and airy – I’m very lucky in my newly launched salon on Al Bateen because we have floor to ceiling windows throughout, which is very rare – this natural light makes our salon feel even more inviting.”
and it’s because of them our customer retention remains so high. I value and look after my team – they are an extremely happy team, and having a happy team creates a very happy environment!”
Most popular treatment:
Bookings: “We have a mix of enquiries through the phone and our online booking system ‘Shortcuts’. We also get many enquiries through social media – which we believe is a great tool that allows us to promote offers and services. We are also excited to hear that the Good Salon Guide is coming to the UAE – we believe this will benefit us hugely!”
Tara Rose is a salon where we hope clients will feel at home when they visit. This is why our interior is very cozy and homely.
USP: “I believe continuous training and motivation is our greatest USP as our team really do offer the 5* service to every single customer who walks through the door. My team is the greatest asset
“Our most popular treatment is colour and cutting, we are renowned for short hair cuts and blonde colouring services but all sorts of colour and cutting specialists, especially creative.”
Trend watch: “The team and I feel that the biggest colour trend to come is ‘rose gold’ – we love it!.”
2018 dreams: “To keep building the team and being involved in the industry more, as for the last two years I have been behind the chair and building the business. We are expanding our external events also to build awareness in our community – this I believe is a great structure for any new salon opening. We have also entered “Team of the Year” and “Hair Salon of the Year” at the brand new Professional Beauty GCC 2018 awards – it would be great to bring this award home!” PB
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43 New Products
Elemis The Gift of Pro Collagen is the star of the gift set line up from Elemis, containing full sizes of Pro-Collagen Cleansing Balm, Marine Oil, Marine Cream, Oxygenating Night Cream, Marine Mask and Hydra-Gel Eye Masks. There is also a Biotec skincare collection, three options for men, body care sets and two candles: Soothing Glow and Joyful Glow. Call Luxuria Trading: +971 4 430 83 21
Stocking UP With the festive season fast approaching, now is the perfect time to refresh your retail stock with these top treats Heaven There are nine Christmas gift sets from Heaven and each is put together to address a specific skin issue. For example, the Bee Healed kit for sensitive skin contains Essential Moisturiser, Chamomile Hydrogel and SOS Oil Serum among other products, while Bee Revived (to revitalise skin) includes Willow Bee Mask & Cleanser, Dream Oil Serum and Prism Age Defiance cream, among others. Call Heaven Skincare: + 971 4 278 51 45
Thalgo Thalgoâ€™s range of Christmas gift sets include either spa-style body care treats, pampering skincare or grooming gifts. Highlights are the IndocĂŠane Gift Set, with a shower gel, massage oil and silky body milk; the Thalgo Men Gift Set with staple skincare products; and the Prodige des Oceans Coffret, compromising Prodige des Oceans Cream, mask and body cream. Call Madi International: +971 4 338 2773
Lea Levett This set from professional hair care brand Lea Levett consists of Anti-Ageing Treatment, Shampoo and Conditioner. The Anti-Ageing Treatment system is a revolutionary process that not only smooths hair, but it also provides a unique mix of proteins and Lipodexin that helps protect your hair against damage and the signs of ageing. Call Curl & Flow: + 971 4 385 05 57
043-047 PBGCC DEC17 Product News.indd 43
288 Wellness United .indd 1
Aromatherapy Associates The Aromatherapy Associates Christmas Collection compromises Me Time which includes a special edition Renewing Rose Bath & Shower Oil, Time to Unwind featuring a Special Edition De-Stress Muscle Gel, De-Stress Mind Bath & Shower Gel and a De-Stress Body Oil, Ultimate Wellbeing includes all ten of the brand's potent and effective Bath & Shower Oils, Time to Sleep includes the Special Edition Deluxe Deep Relax Bath & Shower Oil, a Relax Body Oil and a Deep Relax Roller Boil and lastly Treasured Time features the Deep Relax Roller Ball and the Revive Morning Roller Ball. Call The Product House: + 971 4 379 19 66
Dermalogica Dermalogica’s Daily Defenders Gift Set features the Age Smart hero products which include the Skin Resurfacing Cleanser, an age-fighting cleanser which helps retexturise and removes dulling surface debris. Meanwhile, the Antioxidant Hydramist is a refreshing and hydrating flash-firming mist which creates an antioxidant shield to help fight free radical damage which contributes to signs of skin ageing. Finally, the Dynamic Skin Recovery SP50 helps protect skin from sun damage. Call Healthcare: + 971 4 447 76 36
Philip Kingsley The Winter Wishes Hair Gift Set is a collection of award-winning, hero products from Philip Kingsley, which provide the tools for seriously silky, volumised and nourished hair – perfect for the festive season. The set includes the Elasticizer, Body Building Shampoo, Moisture Balancing Conditioner, Maximizer and PK Prep Plumping Cream. Call Amaya Group: + 971 4 605 85 55
Reviderm Clients can enhance their festive look this season with red bold lips. This gorgeous product contains high quality pigments that provide long-lasting results. The formula is highly moisturising to help prevent dry lips and contains ingredients to promote volume. A true colour sensation! Call Specialized Beauty: +971 2 6275926
Natura Bissé Get your clients shining bright like a diamond this festive season thanks to the Diamond Duo Gift Set from Natura Bissé which repairs damage and stimulates cell regeneration to help restore a youthful complexion. The set includes the Natura Bissé Diamond Extreme and Natura Bissé Diamond Extreme Eye. Call Natura Bissé: + 971 4 299 30 90
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EXPERIENCE AN AWARD WINNING ALL NATURAL HAIR AND SCALP TREATMENT
“Regular detoxing has become an essential part of daily life for many. When both the scalp and hair follicles are properly cleansed, nourished and cared for, they give way to healthy growth and hair that recovers its vitality and beauty.” Maria Dowling
HAIR AND SCALP CLAY one treatment. all hair types. one beautiful result For product enquiries please contact: email@example.com / +971 4 884 1555
Grown Alchemist A gift set for him - this Hydrashave set from Grown Alchemist has been formulated to achieve a close and comfortable shave leaving skin feeling smooth, soothed and hydrated without leaving residual oil or shine on the skin. The set includes the Shaving Gel which contains sandalwood and sage and the Hydra-Repair Day Cream which includes camellia and geranium blossom. Call Beautiful Brands: + 971 4 374 69 39
Kerstin Florian The I am Strong Gift Set from Kerstin Florian includes a Mineral Wellness Soak, Balm, Skin Detox Body Brush and an Exclusive Cornerstone Travel Case perfect for clients who regularly exercise. Call The Product House: + 971 4 379 19 66
Pevonia CACI The Age-Delay Survival Kit from CACI contains four of CACI’s best-selling anti-ageing skincare products. The CACI Amino-Lift Peptide Complex contains age-defying clinically proven peptides to help firm the face and reduce the appearance of wrinkles. The kit also comprises CACI Eye Revive Serum which can be used both day and night and CACI Hydro Eye Mask an instantly refreshing gel eye mask that includes hyaluronic acid and cucumber extract to deeply nourish, hydrate, cool and moisturise. Finally, the CACI Hydro Mask deeply nourishes the skin to deliver a surge of moisture and intense hydration. Call Medica Group: + 971 4 437 06 69
Introducing Pevonia’s elite Myoxy-Caviar Holiday collection, clients can give the gift of giving this holiday with Pevonia’s chic train case. Contents includes Timless Repair Serum, Timeless Repair Cream and Luxe cosmetic mirror Call Creative Beauty Source: +971 4 257 1213
Essie Ring in the bling with the new 2017 winter collection from Essie, a collection which is inspired by scenes from a traditional festive celebration. The collection features six shades including On Your Mistletoes a dense oxford blue to Be Cherry! a bright crimson red. Call L'Oreal: + 971 4 806 47 00
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The leading event for spa executives across the globe The World Spa & Wellness Convention returns on 5-6 February 2018 at The Meydan Racecourse, Dubai
Find out more information at www.professionalbeauty.ae/spaconvention WSW Convention 2018 A4 Advert GCC DIR.indd 2
Taking place at:
The countdown has begun for the fourth World Spa & Wellness Convention taking place on 5 - 6 February 2018. This month we speak to KARINA STEWART, founder of award-winning wellness retreat, Kamalaya Koh Samui Why is ‘make wellness the key destination to repeat business’ a topic that is close to you?
What can the audience expect from this session?
“Wellness” has become a term to refer to the growing interest all around the world. It is a term that is widely used and used in different contexts, a term that requires some definition in order to ensure we use it in a context that is accurate and thus avoid the risk of diluting the term. For us at Kamalaya, ‘wellness’ is: “Living a life in which the physical, emotional, social, mental and spiritual aspects of our lives are healthy and balanced such as to create positive health, quality of life, a sense of wellbeing and a positive contribution to our communities. It is a dynamic process of ongoing change and growth towards physical, mental and social wellbeing. It is a journey of increased awareness, active and engaged choices towards a healthy, fulfilling and meaningful and successful life for oneself and importantly, for our larger communities.” So in essence, we are speaking of a way of life, much more than absence of disease. It is a shift in paradigm in which living and making choices and our daily actions reflect these values. It requires a willingness to increase our personal awareness of how we live every aspect of our lives in order to make better choices, and become the empowered authors of our lives. I believe to attract guests who are interested in ‘Wellness’ then we must be willing to embark on a journey of increased awareness and more authentic experience of wellness, and from there make choices that reflect a shift in perspective and a renewed approach to life.
To engage in a discussion with leaders in the Wellness industry and to learn from the different perspectives and expertise each panelist offers from different approaches and perspectives on our industry.
What would you like the audience to take away from this session? The inspiration and motivation to question and explore more fully what ‘wellness’ means to them personally and some tools for making decisions and choices about how to better incorporate Wellness into their personal lives including their business life.
What do you think have been the most important wellness industry developments in the last few years? The astounding growth of properties, services, and approaches to Wellness within the Wellness industry itself has been one of the most impressive developments. While there are trends within fitness, beauty, medical technology which will appeal to the industry as the solution for their guests, what I notice is that the businesses that truly thrive are the ones that are not chasing after the latest trends but the ones which have a core philosophy and follow that approach with integrity and persistence.
As the co-owner of award-winning Kamalaya Wellness Retreat in Koh Samui, what wellness initiatives have you successfully achieved in the past? We have recently launched our Kamalaya Life Enhancement retreats which we envisioned from the inception of Kamalaya and which we are very proud to launch this year. While we continue to excel at personal customized Wellness programs for our guests, we also discovered from our guests the wish for group retreats in which our guests could benefit from the guidance of one of our experts and from the group dynamics and community that enhance a retreat. PB
Karina Stewart will be speaking on Monday 5th February on the topic of ‘make wellness the key destination to repeat business’ read more and register your interest by visiting www.professionalbeauty.ae/spaconvention
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FLAWLESS Let your clients take early action and defy age with Environ's new multifunctional Tri-Peptide Complex+ Avance Elixir. Dubai, UAE, December 2017: With the addition of the new Avance Elixir to Environ's recently launched Focus Care™ Youth+ Range, looking younger for longer in this social media obsessed age is now attainable by all. Why consumers will choose the new Focus Care™ Youth+ Avance Elixir:
Scientifically formulated with Mĕiritage™, a unique blend of Chinese root extracts, and three powerful peptide complexes, this targeted anti-ageing serum has multifunctional benefits. The new Avance Elixir helps to minimise the visible signs of of UV radiation and pollution; improving skin's overall tone, texture and appearance, and by assisting in the maintenance of a more radiantly youthful and even complexion. Why stock the new Focus Care™ Youth+ Avance Elixir: Anti-ageing is the world's greatest skin condition, and therefore remains the largest and fastest growing category within skincare globally, so the consumer demand for products designed to target ageing is high. Many key ingredients are on trend within the anti-ageing category, peptides being one of the highest and most popular ingredients. The Avance Elixir brings exciting news to the skincare market and specifically to the treatment of ageing skin with this powerhouse formulation.
Skincare brand. By encouraging your clients to first normalise their skin with Environ’s industry leading VITAMIN STEP-UP SYSTEM™ and then target their ageing skin condition with new Avance Elixir, you will increase your Skin Centre revenue and profit with the increased weight of purchase. Environ will provide in-depth product training, an exciting marketing toolkit, Global Brand digital and social media support and bespoke product merchandising. The Avance Elixir is available in a 30ml retail size and 10ml sample size. During the launch period, a limited edition 50ml Avance Elixir plus a cosmetic bag for the same RRSP as the 30ml. Contact firstname.lastname@example.org to find out how you can focus on giving your clients’ skin more of what it needs with Environ’s most targeted approach to even better, younger-looking skin. Focus on flawless with Environ’s new Avance Elixir.
Distributed by: Cosmo Profile F.Z.E Tel: +971 (0)6 5244704, Fax: +971 (0)6 5221098 , Mobile: +971 (0)50 4530398, Sharjah - United Arab Emirates, Email : email@example.com
289 Environ.indd 1 7016 ENVIRON Avance Elixir Trade Press.indd 1
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MARIA DOWLING on how her clients are
helping her showcase her talent
THIS MONTH WE INTRODUCED A FUN NEW FEATURE TO THE SALON. The mariadowling ‘Selfie Corner’ is the perfect way to showcase our talent, via our clients, and give them the opportunity to tell everyone about us on social media! Facebook and Instagram are awash with before and after pictures, hair how tos and “I love my new hair colour” selfies. How many times have we searched hashtags for #theperfectbalayage #newhairtrends or #longhairlooks? After all, it isn’t just about the celebrity hair – it’s about hair on real people, looking…well…real! Real or not, there is still a huge emphasis on getting the image right. The quality of the image says a lot about your salon but you don’t need to be a professional photographer to know the basics. Through trial and error, I’ve put together these tips on how to get Instagram success with the perfect shot!
Where possible take the picture in natural light (we take many photos outside) but if this isn’t possible, invest in a ring light which is a great light for taking hair (and facial) shots as it really makes the colour pop.
4 Don’t give up Rome wasn’t built in a day, and neither was the perfect selfie. Any professional blogger will tell you that it takes them multiple times to get the perfect shot so whether it’s two, 20 or 200, be prepared to take more than one photo. Try various angles and poses, and learn what works in terms of distance, positioning and the amount of light you need. PB
1 Designate a snapper Giving one of your team members the responsibility of shooting, filtering and lighting the shots is a great way of enhancing skills and increasing creativity in the salon.
2 Make sure the picture focuses on the hair
Rome wasn’t built in a day, neither was the perfect selfie
Clients may be reluctant at first to do a selfie or have their faces posted on your channels so make sure you focus on photographing the hair rather than the face. Back shots and side angles can disguise the face if the client wishes to remain anonymous.
3 Lighting is key In our salon, the lighting is perfect for hair colour but not so good for photography which is why we created our own selfie corner with flattering lights that make up all look amazing!
Maria Dowling is creative director at mariadowling salon and has been a colourist for more than 20 years. For more information call: +971 4 345 4225
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Pushing Boundaries Trevor Sorbie artistic director and award-winning avant-garde stylist, Joanna Cree Brown has enjoyed a truly creative career
ooking after my clients in the salon is still what I enjoy most about my job. I also love my creative work and bringing ideas to life. I get to collaborate with like-minded individuals and push the boundaries. I enjoy the cross over from fashion, art and film and being totally out of your comfort zone often produces the best results. The hairdressing world gets more and more exciting every year. I feel like it’s constantly changing and moving. There is room for everyone in our industry to express their creativity and work and I believe that is so important. I love that the industry is now a global world and the cross over into fashion, art and film is really exciting. There are also many more great platforms now where you can get noticed and/or inspired which is fantastic for the younger generation. If Johanna Cree Brown was a brand, the brands I would aspire to try and emulate would be both Apple and Dutch fashion designer Iris Van Herpen. Iris Van Herpen because she is in love with inventing new forms and methods. Apple always do something new and bold, driven by evolving in today’s fast-paced world. Both these brands are brands I love! I don’t think you can ever pinpoint where inspiration comes from as it really is everywhere; artists, photographers, fashion designers and multimedia artists are creative creatures and their work is inspiring. The Natural History Museum or the Science Museum are always good environments, art exhibitions, a shop window you pass, Instagram, talking with the team, or even a conversation you have with a client. These days with our phones it’s so easy to photograph and catalogue our work and the things we see every day or when travelling, so you need to get your hands busy. Start working on your ideas straight away. Try and layer your references and don’t be too literal with your source of inspiration.
“Ultimately, I would love to keep evolving, sharing, supporting and enjoying our amazing industry” Johanna Cree Brown This might mean re-visiting other ideas, so it’s good to keep a visual record or collect materials and fabrics and combine various ideas together and let them evolve. Sometimes it’s instant and a simple idea and sometimes it takes more work. During the creative process, I like to try new materials or different approaches to the hair to see what’s possible. When I think I might have something I’m excited about I share it with the team and the people I love to collaborate with to see if they are excited about it too. Once an idea is complete, I will then show it to Trevor. One career goal I still have would be to continue exploring the potential of film. I’ve collaborated with Roger Spy for about seven years now, producing many hair and fashion videos. We also have so many more great ideas we want to explore, so it would be wonderful to keep progressing and working with hairdressing on different mediums. Ultimately, I would love to keep evolving, sharing, supporting and enjoying our amazing industry.
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Get the look
Subtle sensuality Subtle shades for autumn days Hair: Andy Smith at Real Hair for Indola Colour: Chanel Nott at Real Hair
COLOURS USED 1 PCC 10.0 lightest natural blonde + 12% / 40 Vol Cream Developer 2 Comb on colour PCC 1000.27 blonde pearl violet + 12% / 40 Vol Cream Developer
054-055 PBGCC DEC17 HJ Get the look.indd 54
Get the look
1 SECTIONING: Section in a clean pattern as shown. Use sectioning clips to keep the application close and precise.
2 CUT: Cut all the hair to one length.
3 When cutting the sides, angle just slightly forwards.
4 Disconnect a section at the front. Consider the texture of the hair for the size of the section needed.
5 Blow-dry smooth with a paddle brush.
6 Refine the perimeter and check the disconnection is balanced to the length.
7 COLOUR: Start the foils at the nape and work forward, keeping the sections micro-fine from root to tip. Fold into neat packets.
8 Work throughout the whole head.
9 Backcomb the underneath slightly for a perfect blend.
10 Comb on colour, blending through the mid-lengths and ends.
11 Work through the side and top sections.
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REACTIVATE YOUR YOUTHFUL GENES INNOVATION MULTIGENIC TECHNOLOGY Formulated with 25 highly concentrated active ingredients, scientifically selected to combat the signs of aging in the skin
SCIENTIFICALLY PROVEN RESULTS*: Rejuvenated appearance of skin Wrinkles softened Improved state and appearance of skin More even and radiant tone
100% 100% 91% 90%
FROM PEOPLE WHO HAVE TRIED IT: Better and more effective than my usual treatment I will move over to this treatment I would recommend it to a friend
100% 100% 95%
SIGNS OF GENERALISED AGING
Lack of uniformity of the skin
Normal appearance restored
Loss of thickness
* SELF-EVALUATION: Clinical test under dermatological and ophthalmologic control. Treatment: 20 vol., 40-70 years, 29 days, serum and cream x1/day, treat. Cabin x1/week).
59 Tried and Tested
This month we try the James Read spray tan, the hair and scalp clay from Maria Dowling and the Reviderm Crystal Microdermabrasion facial
This month we tried… James Read spray tan at Reflection Salon, Al Wasl, Jumeirah by Lucie Jones The lowdown: When I first arrived in Dubai a few years ago I could not believe how popular spray tans were, even though we have full on sunshine pretty much 365 days a year. But I soon learnt that many residents would rather protect their skin from the harmful UV rays so opt not to sunbathe. Many are fearful of the damage sun exposure has on the skin, not to mention the fear of skin cancer… When I heard that the James Read brand had arrived at Reflection Salon I got very excited – I’d heard lots about this tanning brand and so when I was asked by our editor, Emma if I’d like to review this I jumped at the chance. I’d heard lots of amazing things about this tanning range, and that James Read himself is an expert in the field with celebrity a-lister’s lining up to be sprayed. PB says: The James Read range is suitable for all skin types with each product infused with skin beautifying ingredients such as aloe vera, cucumber extract, hyaluronic acid and red algae, which soothe, hydrate and moisturise the skin. Before the tan is applied, the therapist conducted the usual drill of moisturising the dry areas all over my body which included my hands, feet, knees, ankles and elbow. I noticed that the therapist had an unusual technique when applying the tan, as she mapped out my body in stages, starting from the face making her way down to the tips of my toes. The whole treatment was over in 10 minutes, much quicker than other spray tans which I have experienced before, with 10 minutes resting time afterwards. I especially loved that I could leave the salon without the tan sticking to my clothes or smelling the usual smell – allowing me to walk straight into work with no one noticing (other than
that I looked clearly like I’d stepped on a plane from the South of France!) The overall affect was exactly what I look for when choosing a tanning brand – there were no dodgy spray tan marks and the colour was completely golden rather than orange! Business benefits: Many women opt to wanting a spray tan to look golden, rather than sitting in the sun, but surprisingly, not many salons in the UAE even offer spray tanning. Having a spray tanning option is a great addition to your treatment menu because clients have to come in every two weeks to re-sprayed – it’s a great treatment which will ensure clients come back. This treatment also doesn’t require much space, yes it has to be private, but a spray tanning tent really doesn’t take up a lot of room!
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This month we tried… The Reviderm Manager Treatment at Beauty Forever Salon, Abu Dhabi
The lowdown: Reviderm is widely recognised around the world as a skin care system which has been developed using the knowledge gained from the most up-to-date medical and cosmetic research from around the globe. The brand harmonises modern science with forces of nature to create the most advanced skincare products and treatments which produces the most active results. PB says: mask. To help improve the major skin concerns. The treatment begins with a facial cleanse using the Reviderm Cleansing Milk, followed by an enzyme peeling liquid which is applied with a fan brush, this is left on for 10-12 minutes. To further activate the ingredients the therapist gets to work using the microdermabrasion machine, allowing the peel to further penetrate deeper into the skin. This is followed
by a simple extraction of black heads and spots and then a Allantoin Antiseptic Lotion is applied. The therapist then gets to work by stimulating my blood circulation with a facial massage using the Argisyn Decontract followed by the Collagen Mask with Daily Double C which is left to soak for 15 minutes. With the treatment over, sunscreen is applied which is the most all-important step! I was shocked by the immediate results this treatment had, so much so, friends in the UAE are lining up to also have the same treatment. My fine lines were instantly reduced, and my skin tone looked so even that it hid my pigmentation and dark spots – which meant my instant reaction of reaching for my foundation was no longer! I left Beauty Forever fresh faced and confident that until next time my skin looked healthier and in the best shape it’s been for a while.
Tried and Tested
Business benefits: Offering facials, which are tailor, made for your client is the no.1 rule for anyone looking to add an advanced cosmetic facial range to their treatment menu. The immediate results that bespoke facials have on a client means that they’d be very likely to rebook before they’ve even left the salon.
This month we tried… Hair & Scalp Clay by Maria Dowling at mariadowling Salon The lowdown: Regular detoxing has become an essential part of all our lives, and your hair is no exception. The mariadowling Hair & Scalp Clay has been specially formulated to deeply cleanse, stimulate, moisturise and rebalance the scalp helping it to recover from external toxins and product overload. PB says: Maintaining healthy hair is always a battle for me, especially when living in a hot climate, so regular hair treatments are a must when I visit a salon. The Hair & Clay Scalp treatment is made up of a ‘Zen-like’ mix of clay and pure oils. Fragrant oils include peppermint, jojoba and lemongrass are key ingredients which helps to rebalance the hair. Argant, bergamont, sesame, vitamin B5 and honey soothe and heal, while providing aroma-therapeutic benefits to help calm the mind – the smells are instantly recognised when the bottle is opened, completely natural with no additives! The treatment is applied on wet hair and is left to soak for 20 minutes ensuring the hair is cleansed of all external toxins and product build-up. When
rinsing the clay out, there is no need to apply shampoo or conditioner because the clay has cleansing, cleaning and moisturising ingredients in this which does the work for you! Once blow-dried, you can instantly see that my hair is revitalized, healthy and shiny (and this surprised me because conditioner wasn’t used, and my hair NEEDS the condition!) Business benefits: Adding a quick-fix like this Hair & Scalp Clay on to your treatment menu is a dream for a client who wants instant results, without having to endure the entire hair washing process. Many treatments require more than 20 minutes of soak in time, and then the full hair washing steps – with this all in one treatment it saves time and saves on product! PB
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DECEMBER 3-4 SAUDI HEALTH & BEAUTY Hilton Hotel, Jeddah, Saudi Arabia With visitor numbers up by 40% last year Saudi Arabia’s major international health, beauty and wellness exhibition. The event also features a Saudi Business Matchmaking Programme, connecting exhibitors with targeted buyers www.saudihealthandbeauty.com
FEBRUARY 1-3 IMCAS WORLD CONGRESS The Palais de Congres de Paris, France A record 8,000 delegates from dermatology, plastic surgery, and related professions, will be seizing this exceptional opportunity to explore the hottest topics related to the medical aesthetic field www.imcas.com
DECEMBER 11-13 MENOPE Dubai International Convention and Exhibition Centre, UAE The Middle East Organic & Natural Product Expo is the only dedicated trade fair of its kind in the Middle East and North African region. It provides a meeting ground for potential buyers and sellers to carve out a niche target audience together www.naturalproductme.com
FEBRUARY 5-6 PROFESSIONAL BEAUTY GCC The Meydan Racecourse, Dubai This growing exhibition features all the top hair, nail, spa and beauty brands from the GCC and beyond. Alongside the exhibition is the World Spa & Wellness Convention, Salon International, Aesthetic Medicine Live and Fitness Industry Live. Attended by the region’s premiere business people, the show provides unbeatable networking opportunities www.professionalbeauty.ae
HAIR AND BEAUTY ACADEMY
Curl & Flow Cosmetics and Fashion Trading LLC Al Barsha 1 , B8 Building ,Office 501, PO Box 392410 Tel :+971 4 3850557 | Fax : +971 4 3850558 Dubai , United Arab Emirates Email: Info@curlandflow.com
Offers Hairdressing Courses from UK Email : firstname.lastname@example.org Block 11, Office G02 Knowledge Village, Dubai UA33
Tel# 04-4380122/0623 Toll Free 8001422 Gloss Academy Courses starting December 2017 City & Guilds Hairdressing Courses December 10/11 & 17/18 Level 2 Award in Salon Reception December 2nd to 17th Level 4 Award Colour Correction Gloss Global Courses
Professional Bespoke Training For more information and bookings please contact us on:
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+971 4 321 6588 Villa 869, Al Wasl Road, Al Safa 2, Jumeirah, Dubai Email: email@example.com
We look forward to supporting your career development into the world of hair and makeup
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Make-Up Designory (MUD), creating honest make-up products and providing quality education Vision Empire General Trading L.L.C Tel: 00971-42946883 • Fax:00971-42946884 • Mob: 00971-501889677 Dubai, United Arab Emirates.
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PO Box: 392741, Unit 2409, Burlington Tower, Business Bay, Dubai UAE
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21/03/2017 17:17 06/11/2017 13:47
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