Professional Beauty UK - January 2019 by Professional Beauty UK

JANUARY 2019 £4.75

professionalbeauty.co.uk

Male

EXCHANGE Changing your laser or IPL hair removal offer for men

think BIG The major launches you’ll see at the PB London show

GETTING under the

SKIN

The new wave of aesthetic treatments that cause less trauma and offer new avenues for therapists

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CAUDALIE,

THE LUXURY NATURAL SKINCARE BRAND, WITH 20 YEARS OF SPA EXPERTISE Effective formulas: 3 major patented ingredients: Resveratrol, the anti-ageing molecule of the future, Viniferine, with exceptional anti-dark spot results, Polyphenols, to fight against free radicals.

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Natural skincare: No parabens, phenoxyethanol, phthalates, mineral oils, sodium laureth sulfate.

Business support: A consultative approach to business development, with an exceptional training and a bespoke commercial marketing calendar.

28/11/2018 14:54

Discover our patented anti-ageing innovation

Grapevine Resveratrol

Hyaluronic Acid

ANTI-WRINKLE + FIRMING

PLUMPING + MOISTURISING

Patent n°PCT/IB2015/054257 (ﬁled by Caudalie and Harvard University)

ANTI-AGEING RANGE IN FRANCE(1)

Make the difference to your Spa with exclusive Caudalie facial and body treatments. Contact us on +44 207 498 8944 or email spapartner@caudalie.com Twitter @CaudalieUK

www.caudalie.com (1) IQVIA - Pharmatrend - Eye contouring products and facial anti-ageing care products for women in French pharmacies - MAT June 2018 - in value.

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THE POWER OF THREE

CREATE FUTURE BEAUTIFUL SKIN

PREMIUM SUPPLEMENTS SKIN - WELLBEING

G O O D F O R T H E E N V I R O N M E N T.

The latest breakthrough in skincare technology from Environ®

FABULOUS FOR YOUR SKIN

As part of my personal mission to future-proof skin around the globe, I wanted people to be able to harness the power of Environ’s DF Technology from the comfort of their homes and support their Environ Professional Facial Treatments

We’ve simplified the science and demystified the hype to provide you with ingredients of exceptional quality so our research backed, ethically sourced beauty supplements perform at the very core of your clients’ skin.

Embrace the Feed, Fortify, Finish™ approach to your business this New Year.

DR DES FERNANDES Environ Founder and Scientific Director

One passionate company, three exceptional brands ADVANCED NUTRITION PROGRAMME™ ENVIRON® JANE IREDALE

To become a stockist call us on 020 8450 2020 or email info@iiaa.eu and quote GNANP18 to find out more

One passionate company, three exceptional brands ADVANCED NUTRITION PROGRAMME™ ENVIRON® JANE IREDALE

One passionate company, three exceptional brands ADVANCED NUTRITION PROGRAMME™ ENVIRON®

Call 01 562 1444 or email info@iiaa.eu and quote ENVIRONDFD to find out more.

JANE IREDALE

FEED ADVANCED NUTRITION PROGRAMME™

FORTIFY ENVIRON® SKINCARE

FINISH JANE IREDALE THE SKINCARE MAKE-UP

Beautiful skin starts from within. This range of targeted skincare supplements nourishes from the inside out and is the first step to healthy, youthful skin.

Formulated with a potent blend of vitamins, peptides and antioxidants, this resultsdriven brand helps to repair and protect skin while combatting the signs of ageing.

Free from synthetic dyes, colours and fillers, this mineral skincare make-up brand cares and protects while giving flawless coverage. It’s the perfect finishing touch.

To become a stockist call us on 020 8450 2020 or email info@iiaa.eu and quote GNPOWEROF318 to find out more

Because your

SUCCESS

depends on results.

MOISTURISE

YOUR SKIN FROM WITHIN

Introducing the new

Youth EssentiA® Range This premium skin care range pushes the boundaries of time by enriching skin with a highly effective combination of powerful vitamins, antioxidants and peptides to create healthier looking skin that glows with youthful radiance.

FREE Youth EssentiA® Vita-Peptide Eye Gel worth £49.95 for the first 100 callers. www.iiaa.eu

@EnvironSkinCare

@EnvironUK

One passionate company, three exceptional brands ENVIRON® ADVANCED NUTRITION PROGRAMMETM

B E F OR E A N D A F T E R

JANE IREDALE

Talk to your skincare professional today.

To become a stockist call us on 020 8450 2020 or email environ@iiaa.eu Value of gift is at RRP. Offer expires 30th April 2017 and is only valid for salons who don’t stock Environ® Skin Care. Gift will be given when you meet one of our friendly area managers.

@advancednutritionprogramme

Clean.

conquer with

CLARITY+

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IT ONLY TAKES A MINUTE

Control.

The new Environ® Focus Care™

#itonlytakesaminute

To fall in love with:

Clarity+ Range is an innovative 3-phase system offering a complete skincare solution that is tough on

We’ve cut through the hype to create beauty supplements of exceptional quality and efficacy. Our research-backed, ethically sourced ingredients perform at the very core of your clients’ skin, where topical creams can’t reach.

@UK_ANP

B E A U T Y W I T H B R I L L I A N C E TM

focus on

FLAWLESS ONE SIMPLE IDEA CAN TRANSFORM SKIN

SKIN OMEGAS+ Containing EPA (an important omega 3) along with GLA (an important omega 6). Benefitting from the addition of vitamin A, a key ingredient needed for skin health, our Skin Omegas+ is the perfect companion to your skincare regime.

Quote GN17A when you call to claim.

EnvironSkinCare

· 1 minute makeovers delivering an additional £24,440 turnover *

Clear.

breakouts but easy on skin.

· 100% natural skincare make-up enhancing your clients’ results

Passion, innovation and total commitment to results. Simple.

· Finishing your treatments with chemical free SPF, antioxidants, vitamins and minerals

NEW

· Business-boosting in-salon events · Easy payment plans

Make-up used to be part of the problem, now it’s part of the solution.

FREE Skin Complete worth £45 for the first 100 callers.This duo pack is the first step to healthy, radiant skin from the inside out. Quote GN17A when you call to claim.

ENVIRON® SKIN CARE JANE IREDALE® THE SKIN CARE MAKE-UP

One passionate company, three exceptional brands ADVANCED NUTRITION PROGRAMMETM ENVIRON®

To become a stockist call us on 020 8450 2020 or email anp@iiaa.eu JANE IREDALE

www.advancednutritionprogramme.com |

@advancednutritionprogramme

@UK_ANP

One passionate company, three exceptional brands ADVANCED NUTRITION PROGRAMME™ ENVIRON® JANE IREDALE

/AdvancedNutritionProgramme

ADVANCED NUTRITION PROGRAMME™

To become a stockist call us on 020 8450 2020 or email info@iiaa.eu and quote GNENV18 to find out more.

One passionate company, three exceptional brands

Value of gift is at RRP. Offer expires 31st August 2017 and is only valid for salons who don’t stock Advanced Nutrition ProgrammeTM.

ANP-Guild News DPS ad.pdf

Next Generation…

23/3/10

Unlock the powers of skin rejuvenation you were born with

RESULTS nail science nutritional supplement with vitamins, minerals and lysine for healthy nails

60 capsules

MAKE WEAK OR BRITTLE NAILS

STR ONG

ENVIRON

CMY

Taking vitamins-especially biotin Journal of Cosmetic Dermatology (2004) 3:138-144.

International

Now you can achieve incredible results in-salon with this revolutionary technique. Special CST seminar at Professional Beauty Manchester on 16th October. Call us for details!

AFTER

Images courtesy of Environ® South Africa, these photographs have not been retouched.

recommended product

and quote A MINUTE to become a stockist.

*Based on selling 1 ‘power of 3’ a day which includes a base, a brush and a hydration spray, over the course of the year.

12:21:58

Because your reputation is built on

The new AVST range is packed with even more active ingredients to help you exceed client expectations. Resveratrol , Rooibos , Peptides , Vitamins and more…

Call us on 020 8450 2020 or email janeiredale@iiaa.eu Visit us at www.iiaa.eu/itonlytakesaminute for more information.

Institute for Anti-Ageing

Contact us for a comprehensive information pack: Tel 020 8450 2020 (ROI: 0044 208 450 2020) Email skincare@iiaa.eu Web www.vitaminskincare.eu Distributed in the UK & Ireland by Wholeview Limited, Unit 1, 1000 North Circular Road London NW2 7JP

ENVIRON® SKIN CARE JANE IREDALE® MINERAL COSMETICS ADVANCED NUTRITION PROGRAMME™

To find out about our Collagen Stimulation Therapy™ training, or to become a stockist, call 020 8450 2020 or email info@iiaa.eu

25/2/10 12:34:33

A revolutionary approach to peels

Care for skin, don’t destroy it Discover a ground-breaking approach to peels, which rejuvenates skin while caring for the epidermis. At the Cool Peels – A Revolution in Results seminar you’ll learn how to: • Address lines, photo-damage, rosacea and problem skin • Stimulate growth factors • Boost collagen and elastin • Achieve incredible results with no redness or recovery time This two hour seminar takes place at Professional Beauty North on 14th October in Manchester. Tickets cost just £25 + VAT

ENVIRON® SKIN CARE JANE IREDALE® MINERAL COSMETICS ADVANCED NUTRITION PROGRAMME™

Cool Peels2FINALA4.indd 1-2

To book, or to find out more about the Environ® Cool Peel, call 020 8450 2020 or email admin@iiaa.eu

06/08/2012 15:40

One passionate company, three exceptional brands ADVANCED NUTRITION PROGRAMME™ ENVIRON® JANE IREDALE

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THE POWER OF

25 years of empowering Skincare Professionals to deliver the very best results for their clients.

To become a stockist call us on 020 8450 2020 or email info@iiaa.eu and quote 25ANNIVERSARYPB to find out more

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12/12/2018 13:03

EXPERT DERMOCOSMETICS FOR SENSITIVE SKIN

w w w.g d c s p a .c o.u k

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05/12/2018 16:27

LEAVE A LASTING IMPRESSION Astound your clients with unforgettable treatments that your therapists will love too. Visible results combine with beautiful rituals and signature luxuries for an unrivalled experience.

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05/12/2018 16:28 13:13

“

De-stress to help relax expression lines and restore your youthful glow

”

– HOWARD MURAD, M.D., FAAD

NEW

Revitalixir

™

Recovery Serum Revives and renews visible signs of stress on the skin CAFFEINE + WILD INDIGO

NIACINAMIDE + NEUROPEPTIDE

CANNABIS + HYALURONIC ACID

For eye puffiness & dark circles

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CLAIM YOUR EXCLUSIVE MURAD GIFT WORTH £150* To have a personalised business consultation or to find out more about how Murad can help transform your spa, salon or clinic, email info@murad.co.uk or call 020 7870 4813. Upon qualification you will recieve an exclusive Murad gift and support pack. * Valid 1-31st January 2019. Whilst stocks last.

Jan

Contents

Contents 13 News Beauty salon numbers set to soar; health provider pushes for wellness to be taught in schools

New Look

Regulars

27 Professionalbeauty.co.uk What the industry’s been talking about online 33 Out & about Behind the scenes at the industry’s biggest parties and launches 39 Insider Our exclusive monthly stats to help salons and spas benchmark their businesses 47 Ward’s world Six winning business practices you can implement in your salon this year 51 Ask the experts Expanding into tattoo removal and how to increase your male client base 97 Nail bites Orly’s new nail-extension product; inside Chloe Cordelia Nails salon 101 Staff strategy The rules regarding probation periods for employees 102 Treatment news Sienna X makes its brow debut and the Lashus Lash Lift launches 106 New products Spotlight on new supplements and skincare delivery systems 112 Career Path Christine Thompson, training and professionals manager at Le Salon, on the pros and cons of becoming an on-demand therapist

Features

On the cover

59 Talking to…Rebecca Holmes The Spa at The Midland’s new director reveals how she’ll be raising the spa’s service level and attracting the best therapists

66 First for innovation Professional Beauty London is returning to ExCeL on February 24–25, showcasing the hottest beauty launches of 2019. We reveal the big names attending and what they will be exhibiting

74 Bright idea All the networking opportunities available at PB London, from Live Stages and seminars, to the Salon and Spa Networking Lunch 78 The professional touch Entry requirements for PB London’s lash, make-up and nail championships 81 The nation’s best How to book your PB Awards ticket and network with the elite 94 Young at heart Why salon Young LDN is offering a membership package targeted at millennials and generation Z

82 Future focus Why sustainability, water usage and trauma-free innovations will be the biggest talking points in the industry this year and what you need to do to future-proof your business 88 Seeing the light With more men going for the hair-free look, the opportunity for salons to cash in on this trend has never been greater. We explain how to market your laser hair-removal services to the male market

Cover: Primark

professionalbeauty.co.uk

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Editor’s Comment

With the number of salons on our high streets booming, it’s never been more important to create a strong point of difference to attract both clients and skilled staff. News this month that the number of independent beauty salons in the UK is forecast to grow faster than any other independent sector over the next five years has been met with mixed reactions by the market (see page 13 for more). While increased consumer demand for treatments has to be a good thing, fast growth also brings challenges, in terms of both competition for already scarce therapist talent and the potential threat to the reputation of the industry posed by new businesses looking to cash in on demand without always investing in the training and professionalism of their more established salon neighbours. Most savvy salon owners agree that competing on price is only ever a short-term win, yet it can be very hard to convince clients to pay more than the going rate for treatments that they consider to be purely cosmetic, such as nails and tanning. For this reason, a growing number of spas and serious skincare salons are diversifying into aesthetic treatments, which, on the whole, offer higher profit margins. So, this month we were excited to hear about a new wave of aesthetic devices set to enter the market this year, offering therapists fresh, non-invasive ways to administer treatments that traditionally require more invasive methods such as needles or medical lasers. Find out more in our Professional Beauty London show preview from page 66, where you can also discover new launches and trends from every sector of the market, helping you to set yourself apart in 2019, wherever you choose to specialise.

@Pro_Beauty01

@Pro_Beauty

/ProfessionalBeautyUK

Editor

INSURANCE Get Professional Beauty Direct insurance cover from just £52.50 a year or £72.25 a year with your subscription. Professional Nails Direct starts at just £39.50.

Editor: Eve Oxberry eve@professionalbeauty.co.uk 020 3841 7378

Caroline Ruston caroline.r@professionalbeauty.co.uk 020 7349 4798

Deputy editor: Amanda Pauley amanda@professionalbeauty.co.uk 020 3728 9064

Advertising enquiries: 020 7351 0536

Account managers: Jack Diamond jack@professionalbeauty.co.uk 020 7349 4792

Amanda Strange amanda.s@professionalbeauty.co.uk 020 7349 4793 Sibel Suleyman sibel@professionalbeauty.co.uk 020 7349 4794 Classified and recruitment sales: Nur Tanyeri nur@professionalbeauty.co.uk 020 7349 4796 Publisher: Mark Moloney mark@professionalbeauty.co.uk 020 7349 4790 Head of marketing: Chloe Monina chloe@professionalbeauty.co.uk 020 7349 4799 Design and production: ICD, imagecreativedesign.co.uk Printing: Southernprint, wyndeham.co.uk

Subscriptions enquiries: 01371 851875 professionalbeauty@escosubs.co.uk

Lutfiye Ibrahim lutfiye@professionalbeauty.co.uk 020 7349 4795

The publisher accepts no responsibility for any advertiser whose advertisement is published in Professional Beauty. Anyone dealing with advertisers must make their own enquiries.

You can now book and manage your insurance online at professional beautydirect.co.uk or call the team on 0345 605 8670

Features editor: Georgia Seago georgia@professionalbeauty.co.uk 020 3728 9063

Annual print subscription UK: £37; Europe: £44; outside Europe: £49.50

Features writer: Fiona Vlemmiks fiona@professionalbeauty.co.uk

To receive your copy of Professional Beauty every month call 01371 851875 or see escosubs.co.uk/professionalbeauty

Editorial assistant: Lydia Mormen lydia@professionalbeauty.co.uk 020 3841 7379

Annual digital subscription: £9.99

Social media editor: Chris Halpin chris@professionalbeauty.co.uk 020 3841 7368

To view full issues on your desktop, tablet or smartphone subscribe at pocketmags.com Published by Trades Exhibitions Ltd Editorial enquiries: 020 7351 0536 editorial@professionalbeauty.co.uk

Sales director: Steve James steve@professionalbeauty.co.uk 020 7349 4791

audited

professionalbeauty.co.uk

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SEE US ON STAND Q6

24 & 25 Feb 2019 ExCeL London

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Distributed exclusively in the UK and Ireland with Love and Respect by Sweet Squared

NEW

Strength, Health, Results and Performance... Guaranteed. Everything you need from the NEW Lash Lift Brand!

THE LIFT LAUNCHING 2019

Be one of ‘US’.

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THE EVERY-SKIN

ESSENTIALS IMAGE Skincare is an evidence-based clinical skin care company, providing professional products and effective skincare solutions, helping the world to Age later.ÂŽ

To find out more about becoming an IMAGE Skincare stockist call us on 0345 504 0461, to receive your free gift. info_uk@imageskincare.com | www.imageskincare.co.uk Follow, like and tweet us @imageskincareuk

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13 News

News Beauty salons to experience highest growth on UK high streets Beauty salons are predicted to experience the greatest growth in terms of numbers of outlets on UK high streets over the next four years, with 2,810 more sites predicted to open by 2023. Research by Global Data and American Express found that within the beauty and hair sector as a whole, beauty salons, which included dedicated brow, nail, waxing and massage service businesses, would experience more growth than hair salons. Together, the number of independent beauty, hair, tanning, tattoo and piercing salons is set to increase by 7,852 in the next four years, the highest level of any sector on the high street. As a result, there will be 56,484

independent beauty and hair salons across the nation by 2023. The predicted growth was attributed to a rise in the amount consumers are willing to spend on their appearance, with the data revealing that the nation spends £7.62 billion on independent beauty services annually. Millennials (22–36 year olds) were the driving force behind the increase in consumer spending, accounting for more than a quarter of all spending in beauty and hair salons and barbers – an average of

£281 beautifying themselves every year. However, while increased demand is positive for the industry, the boom in competition has led to concern about the reputation of professional treatment providers. PB reader Lindsay Chambers, owner of Beauty By Lindsay in Kirkintilloch, Scotland, commented: “I think this is great, as I am one of these independents, but I would love to see the industry better regulated to protect legitimate businesses and customers.”

Wellness should be timetabled in schools, says health provider Independent health provider Nuffield Health has called for wellness to be added to the national curriculum alongside maths and English to teach children about the importance of wellbeing. Nuffield, which also runs beauty salons in many of its sites, has suggested instating a “head of wellness” at schools, following a two-year pilot scheme at Wood Green Secondary School in Oxfordshire, where a member of staff was assigned the role, teaching children about wellness and mental health. 11 year groups reported an improvement in energy and

relaxation levels and an increased ability to deal with problems, as well as a 48% rise in average fruit consumption and 59% in vegetables, the study found. Teachers also felt the benefit, with a “significant increase” reported on a scale used to measure wellbeing, as well as a 7% rise in average fruit consumption and 13% in vegetables. Head teacher Robert Shadbolt said the programme was such a success that wellbeing is

now timetabled at the school. Nuffield Health is offering a free-of-charge six-week programme for schools, covering guidance for children on what they should eat, how often they should exercise and how much screen time on digital devices they should have. professionalbeauty.co.uk

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T TC : Tr i p l e Turm e ri c C o m p l ex

T H E F I R S T N AT U R A L LY C L E A N A DA P T I V E S K I N C A R E B R A N D

SEE US ON STAND K5

24 & 25 Feb 2019 ExCeL London

C O N TAC T S K I N B R A N D S T O DAY T O F I N D O U T M O R E 03330 14 24 34 PrioriTTCGuildArtwork_A4_Advert_3.indd 1

info@skinbrands.co.uk

www.skinbrands.co.uk 04/12/2018 16:53

inbrief

Botanical extract bakuchiol shown to have anti-ageing benefits comparable to retinol

Botanical ingredient bakuchiol – derived from the Indian plant babchi – has anti-inflammatory and antioxidant properties similar to retinol, leading to “promising” findings for the skincare industry. US researchers split 44 volunteers into two groups, each asked to apply either bakuchiol 0.5% cream twice daily or retinol 0.5% cream daily for 12 weeks.

Photographs were taken of each participant with an analytical camera before the experiment and at four, eight and 12 weeks. A dermatologist also analysed pigmentation and redness at each marker, while volunteers answered questions about any side effects. At week 12, more than half (59%) of the bakuchiol participants showed improvement in skin pigmentation, compared to just 44% of those who had been using retinol. Both ingredients were found to “significantly decrease” pigmentation and wrinkle surface area at the end of the trial with no notable statistical difference, though the researchers noted “more scaling and stinging” in the retinol group.

Industry experts form committee to support beauty therapists in aesthetics The Beauty Aesthetic Special Interest Committee (BASIC) has been formed by a group of industry experts, following the decision made last year by The Joint Council of Cosmetic Practitioners (JCCP) not to allow therapists on its register for injectables. The committee’s aim is to support the development of pathways of accredited qualifications for beauty therapists to demonstrate competence for entry to the JCCP registers. Currently non-medics can enter the register for advanced treatments other than injectables. BASIC was established by JCCP trustee Caroline Larissey, who is chairwoman of BASIC and quality and standards manager at the National Beauty Federation. Other founding members of the committee include Gerry Moore of the Federation of Holistic Therapists, Debra Morris of

News

// Aromatherapy Associates chief executive Tracey Woodward has announced she is to step down from her role. She will be replaced by Anna Teal, who will officially take over at the end of March, and is currently vice president and global business development director of global brands at Walgreens Boots Alliance. // Ye Olde Bell Hotel and Spa in Nottinghamshire has launched Tiny Spa sessions for children aged between five and 10. The sessions will run monthly and include access to a range of spa experiences including bubbling footbaths and the salt inhalation room. // The Lava Shells Self-Heating Massage Kit won the Best New Health and Wellbeing Product at The Beauty Awards 2018 with OK!. All products entered were trialled by expert judges over one month. The event was sponsored by 3D-lipo, and more than 150 celebrities walked away with 3D-lipo goodies in their gift bags. // Nail Harmony UK directors Georgie and Jason Smedley have been awarded The Outstanding Distributor of the Year 2018 award by manufacturer Nail Alliance in recognition of their success growing the Gelish brand in the UK.

VTCT, Jane Goldsbro of Habia and Lesley Blair of Babtac. Larissey said the committee had three main aims: “Showing how professional beauty therapists are… to create world-beating training and accreditation so we train people to be the best they can be, and finally, working with the JCCP and Government to create a workable, easy-to-understand system of regulation and licencing to prove to the public that they are safe in our hands.”

// Lash Perfect has held its first open days in Essex and London. The events focus on Lash Perfect products, treatments and training, and offer attendees industry insights as well as advice from experts.

professionalbeauty.co.uk

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News

inbrief

“Sub-zero waste” trend to impact beauty industry in 2019

// The Federation of Holistic Therapists’ (FHT) 2018 Excellence Awards named Jane Sheehan as Complementary Therapist of the Year and Gwen Featonby as Tutor of the Year, recognising their complementary therapy work alongside the NHS. The awards were held at The King’s Fund in London as part of the FHT conference. // CACI International collaborated with luxury swimwear designer Melissa Odabash for her 20th Anniversary collection by providing the Hydro Eye Mask as a gift in the goody bags for the celebratory event. // Urban Massage has re-branded to Urban and launched a range of beauty and wellness services. The London-based on-demand mobile booking app now offers nail services, Dermalogica facials and osteopathy treatments. The new services are currently only available in London, though Urban operates on-demand massage in Manchester and Birmingham. // QMS Medicosmetics has revealed the results of an independent clinical trial for its Classic Collagen Set. The products have been shown to increase skin hydration by 264% and reduce the visible signs of ageing by 42% according to the trial, which tested 31 respondents. // Wax Daddy Andy Rouillard and Samantha Humberstone, owner of Lotions n Potions, will host an event focused on male grooming and a hot wax masterclass on January 28 at SJH Training school in Sheffield to raise money for mental health charity No Panic.

Analyst Mintel has named “sub-zero waste” as 2019’s most important global beauty movement, signalling a more hard-line approach to sustainability this year. Mintel predicts that efforts will be focused on more than plastic-reduction initiatives moving forward, with beauty and personal care brands developing innovative ways of managing true sustainability at every step of the supply chain. Given the zero-tolerance attitude towards plastic wastage of increasingly

well-informed consumers, brands that take this approach are likely to be the ones that succeed in the market, as opposed to those that create single-use beauty products in disposable packaging. Andrew McDougall, associate director of Mintel’s beauty and personal care division, commented: “‘Subzero waste’ is not just a trend; it’s a movement towards a groundshaking new archetype for the beauty and personal care industry. “Some companies are already discussing completely removing packaging from the equation. Whether reducing or eliminating waste altogether, if brands don’t change their approach now, they will become insignificant. Brands that place current profits ahead of making the necessary investment in zero waste and sustainability will not be around in the future.”

Huge rise in reported corrective aesthetic procedures from 2017-2018 The number of complaints related to non-surgical procedures reported to Save Face increased by 556 in one year. There were 934 complaints lodged with Save Face, a voluntary register for accredited practitioners of non-surgical treatments, against procedures carried out by unregistered practitioners between August 2017 and September 2018, up from 378 in the previous 12-month period. The figures were revealed in Save Face’s Consumer Complaints Audit Report 2017-2018, where it was said that of the sub-standard treatments it heard about, 387 had resulted in the patient seeking out corrective procedures by other practitioners. The majority of complaints were about dermal filler procedures, up from 252 in 2016-2017 to 616. There were

224 botulinum toxin procedures reported, compared to 98 in the previous period. Aside from injectables, Save Face also received 42 complaints regarding laser and IPL, up from 11 in 2016-2017, 26 for thread lifts, up from seven; 11 relating to chemical peels, up from five; eight dermaroller incidents, up from three; and seven plasma treatments, up from two.

professionalbeauty.co.uk

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Clinically proven* to deliver faster, better and longer lasting results than standard microcurrent S.P.E.D® technology is a breakthrough advancement that delivers simultaneous microcurrent facial toning and LED skin rejuvenation

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For the Body

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News

inbrief

// Stockton Riverside College in County Durham has opened a beauty and hair salon in the University Hospital of North Tees. Final-year beauty therapy and hairdressing students and apprentices will provide treatments to patients, staff and visitors two days a week. // Most UK women’s make-up bags are worth more than the rest of their outfit put together, according to data from hairtrade.com. The research calculated that the average contents come to around £300. // A Clean Air Act has been launched by eco-focused Titanic Spa in Huddersfield. By using plants to clear pollutants from the air, as well as having a salt-regulated and chemical-free pool, the spa hopes to provide a healthy breathing space for city-dwellers. // S62 Tattoo Parlour in Rotherham held a sponsored leg-waxing challenge to raise money for 4Louis, a charity that allows bereaved families more time with their stillborn babies. In total they raised £500. // 67% of Brits are more stressed now than they were five years ago, with the most common stress triggers being work, sleep and finances, according to new research by mindfulness app Headspace. Younger people reported higher levels of stress than older generations, with 53% of generation Z feeling the pressure, versus just 29% of baby boomers.

Pure Spa & Beauty launches crowdfunding campaign to fuel growth

Pure Spa & Beauty, a salon group with seven sites across Scotland and one in London, has launched a crowd-funding campaign in the hopes of raising £150,000 to expand the business. Hosted on platform Crowdcube, the campaign launched in November and had reached £54,960 as Professional Beauty went to print. Chief executive

Becky Woodhouse told PB that she plans on using the investment raised to expand Pure’s number of sites to 25-30 in the near future. “We have a lot of opportunities to grow the business and are hoping to raise these funds to take us to the next level,” said Woodhouse. “We decided to go down the crowdfunding route mainly to give back a bit to the clients and staff who have supported the business all along in getting it this far.” Crowdcube allows investors to become shareholders in the business. “I want those people to get involved and give us feedback on how we can make it better and evolve,” added Woodhouse.

Chemicals in high-street cosmetics may cause early puberty in girls Beauty products containing chemicals such as diethyl phthalate and methyl paraben could cause girls to go through puberty early, a study by researchers at the University of California, published in the journal Human Reproduction, has suggested. Almost 200 girls were tracked from birth to adolescence, checking for signs of puberty every nine months between the ages of nine and 13. Researchers discovered that children started puberty earlier if their mothers were exposed to triclosan, found in

some antibacterial hand washes and toothpastes. Meanwhile, girls with the highest levels of diethyl phthalates developed body hair around six months earlier than usual.

Living Coral named Pantone’s Colour of the Year 2019 Pantone has chosen Living Coral – a muted terracotta inspired by nature – as its Colour of the Year 2019. The colour provider said Living Coral is representative of how coral reefs provide shelter to a diverse kaleidoscope of colour, symbolising “authenticity in connection”. It believes this is an especially important factor in today’s society, where technology and social media have had such a huge impact on our lives. The colour is set to make a big impact in make-up and nail product launches this year.

professionalbeauty.co.uk

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12/12/2018 13:57

MINUTE LASER BODY SCULPTING

News

diarydates // January 31–February 2 Imcas Annual World Congress Palais de Congrès, Paris The 21st edition of the international expo covering dermatology and aesthetic procedures. +33 (0) 1 4073 8282 imcas.com/en // February 17–18 Professional Beauty GCC & World Spa & Wellness Convention Festival Arena, Dubai Middle East version of the beauty trade show and exec-level spa conference. +971 (0) 40375 7300 professionalbeauty.ae

// February 24 Professional Beauty and World Spa & Wellness Awards The Brewery, London Awards ceremony celebrating excellence in the global beauty and spa industry. 020 7351 4536 professionalbeauty.co.uk/ awards // February 24–25 World Spa & Wellness Convention ExCeL, London Conference and networking event for international spa owners and hoteliers. 020 7351 0536 worldspawellness.com // February 24–25 Active Wellness ExCeL, London First major fitness event from the organisers of Professional Beauty, with fitness-focused content. 020 7351 0536 worldspawellness.com // March 3–5 INNOCOS Fairmont Mission Inn & Spa, California, US A conference on beauty trends covering marketing, distribution and retail. +32 1527 0962 innocossummit.com

Essential Beauty Supplies to open education centre

Essential Beauty Supplies, distributor of waxing brands including Outback Organics, is opening an education centre and showroom in January. Located in Wellington, Somerset, the 8,000sq ft site will host waxing training accredited by The Guild and will also house the supplier’s showroom, where therapists and salon owners can see products from Depil8, Hive, and Reference, as well as Outback Organics. Essential Beauty Supplies said the new space was developed following a period of sustained business growth over the past year. Courses will include male and female intimate waxing and

an Advanced Skills Workshop, developed to give therapists extensive knowledge of Outback products and help them build confidence in technique and skill. Male intimate courses will accommodate a maximum of four people, while female intimate and the workshop will allow for slightly bigger numbers. Courses will run on set dates. A launch event will be held on January 21, with tickets available for £5 for therapists, salon owners and managers. These include refreshments and can be redeemed against Outback Organics purchases made on the day.

Nouveau Lashes creates lash health guide for consumers In a bid to educate consumers about the importance of lash health, Nouveau Lashes has produced a 30-page Ultimate Lash Care Guide booklet for technicians to pass on to clients. Co-founders Karen Betts and Bridgette Softley gathered a team of experts to share their knowledge and advice in the guide, including trichologist Trisha Buller, dermatologist Justine Hextall, optometrist Francesca Marchetti and Nouveau Lashes’ international lash trainer Deborah Law. The guide warns clients of the bad eye-health habits they should avoid, such as pulling out lash extensions and failing to do their research on techs

before undergoing a treatment. The back page sets out seven key questions clients should ask their salon before booking an extension or lash lift appointment. The guide will be distributed to Nouveau Lashes accounts and snippets of content will be posted as blogs on the brand’s website.

professionalbeauty.co.uk

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12/12/2018 09:07

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beauty .co.uk

Diana Jenner (@orchidsretreat):

Digital

#Thankyou @pro_beauty for a fabulous experience. It was great meeting the other Therapist of the Year candidates at the PB Awards 2019 judging day, a wonderful group of women. So honoured to be among you all.

We take a look inside PB’s digital world

Hot topic Jolene Young (@ JoleneY48364678): Another exciting route opening for beauty therapists – the BSc in clinical Cosmetology – can’t wait to hear more about this degree. Now we just need the industry to be properly regulated! @pro_beauty @Habia_SSB

Average beauty industry wages revealed Kim Hill, owner of Kim Hill Beauty in Weymouth, commented: “As a beauty therapist, it really irritates me that I went to college for three years to train, yet I could work in Aldi or Lidl and earn more per hour than I did at a spa. With this in mind, I’ve decided to take the plunge and go self-employed.”

Hot topic THIS MONTH WE ASKED YOU… Would you go to a spa or salon other than your own for a treatment?

89% YES

Should we teach wellbeing at schools? @pro_beauty01: A study by health provider Nuffield Health is suggesting that wellbeing should be timetabled in schools alongside English and Maths. Do you like the idea? Helena Grzesk, general manager of the UK Spa Association, commented: “I would certainly be in support of this at my son’s school. We practise meditation daily and have done since he was very small. Introducing wellbeing at a young age is a great idea.” Pamela Moss, owner of Pamela Moss in Hampshire, commented: “Oh my goodness, yes! My daughter started yoga at nursery and still practises it now.”

11% NO

Follow Professional Beauty… @pro_beauty01 and the team: @eveoxberry @mini_pauley

@pro_beauty facebook.com/ProfessionalBeautyUK

@georgeseago @fivlemmiks

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Digital

Whatâ&#x20AC;&#x2122;s on

hot

Your one-stop shop where all the latest news, features, products and expert opinions are brought together and streamed by sector-specific channels

PB ONLINE BUSINESS & TRAINING CHANNEL

Video: RSI and back pain prevention exercises Repetitive strain injury and lower back pain are common injuries for therapists, but are easily preventable with the right know-how. In our video, Pilates teacher and PBâ&#x20AC;&#x2122;s Therapist of the Year 2016 Kerry Beavis demonstrates four exercises that will keep you and your staff in tip-top shape.

LASHES, BROWS & MAKE-UP CHANNEL

SKINCARE & SPA CHANNEL

Blog: How to make it as a make-up artist

Blog: T he link between employee happiness and customer satisfaction

Rebecca Cathcart, lead make-up artist for HD Brows, discusses her career so far and gives five tips on how you can further your progression in the industry, including working with other makeup artists and taking advantage of Instagram.

Jane Tregonning, spa manager at the PB Awardwinning The Spa at Ribby Hall, shares her advice for building relationships and getting the best out of your staff, and the positive impact that can have on your business.

Watch our exclusive videos now: professionalbeauty.co.uk/pbtv

Whatever your speciality, stay in the know on the sector that matters to you with our six online channels, packed with curated content on need-to-know business skills and training advice. Skincare & Spa

Nails

Tanning & Waxing

Advanced Treatments

Business & Training

Lashes, Brows & Make-up

professionalbeauty.co.uk

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New Year is a perfect time to tap into some team spirit, set fresh targets and motivate your salon staff for the year ahead etting the most out of your salon employees is a win-win situation when handled well,” says NBF chief executive Hilary Hall. “Your employees will feel valued and their input and commitment will then contribute towards the success of your business.”

Overcoming performance problems

You’ll need to set performance targets but listen carefully to what your employee has to say as it’s important that targets are realistic and achievable, advises Hall. “Otherwise, targets won’t motivate your employees and won’t help your business achieve the results it needs. Targets should lead to a win-win situation where the employee’s take-home pay goes up, and the salon turnover increases,” says Hall. NBF members can download a free guide to managing people at nhf.info/managing-people-guide, which includes a template performance review form.

“Appraisal and target-setting meetings should always be upbeat and positive,” says Hilary. “Start the meeting by praising your employee’s achievements and highlighting examples of when they went the ‘extra mile’.” However, you may sometimes need to raise issues of concern, which can be more tricky. “If you need to do this, don’t make it personal,” says Hall. “Make sure you have concrete examples of aspects of their work that are of concern. This is where the salon software reports are so useful. You can then make plans together to start to put things right.” Finally, always make sure your employees are thanked and rewarded for meeting or exceeding their targets. Find out how to reward your salon staff for long-term success at nhf.info/reward

Using salon software

The National Beauty Federation (NBF)

You can use salon software to track how well your employees are doing, including how much they earn, rebooking rates, retail sales and client retention. “You can use this specific information to help set individual targets for your staff,” says Hall. “You will need to have regular conversations about whether or not performance targets are being met. Using reports from your salon software makes those conversations much easier because there is concrete evidence about what’s going well and what isn’t.”

The NBF is the NHF’s (National Hairdressers Federation) sister trade association, set up to provide specialist business support to beauty salons. For less than 75p a day, the NBF will help you boost your business while keeping you safe, legal and bang up to date with all the latest business law that will affect you.

Setting targets

Don’t forget retail Most salons include retail sales in their performance targets, but sometimes team members worry that they will come across as doing a “hard sell” or being “pushy”. “Encourage your employees to talk to clients about the products they’re using in the salon, why they’re using them and how the client can achieve the same effect at home using the same products,” says Hall.

Join the NBF before the end of January 2019 and quote PBJ25 to get £25 off your membership fee.

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12/12/2018 14:04

Industry Events

Out About

Behind the scenes at all the parties, launches and events in the world of beauty and spa

BIO SCULPTURE UK 20TH BIRTHDAY PARTY THE BREWERY, LONDON

Distributor Re:New Beauty is celebrating 20 years of Bio Sculpture in the UK so features editor Georgia Seago and editorial assistant Lydia Mormen went to London venue The Brewery in December to join the party. The evening began with a champagne reception and canapĂŠs, followed by a three-course meal, as well as awards for the educators who helped expand Bio Sculpture across the UK. Each guest was gifted two limited-edition Bio Sculpture gel colours to commemorate the occasion.

NOUVEAU LASHES PRESS DINNER SEA CONTAINERS AT MONDRIAN, LONDON Nouveau Lashes held an exclusive press dinner in late November to launch its Ultimate Lash Care Guide and talk to the beauty media about the importance of looking after natural lashes and extensions. Georgia was there with Nouveau Lashes co-founders Karen Betts and Bridgette Softley, plus a panel of experts, including consultant dermatologist Justine Hextall and Nouveau Lashes international lash trainer Deborah Law, who spoke to guests about the risks associated with bad lash treatments or aftercare. This was followed by cocktails and a three-course meal. A personalised Links of London mirror and a goody bag was gifted to each guest. professionalbeauty.co.uk

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Industry Events

34 SPA LIFE UK HILTON BIRMINGHAM METROPOLE Spa Life UK hosted a conference, scheduled spa and supplier meetings, and the Good Spa Guide Awards in Birmingham in late November. PB’s editor Eve Oxberry and managing director Mark Moloney headed there to network with brands and spa directors, and hear from speakers including nutrition expert Patrick Holford and “The Spa Whisperer” Nigel Franklyn. The Spa at The Midland, Manchester, and Elements in Somerset were among the spas that took home awards.

SALLY SALON SERVICES SS19 SHOWCASE SALLY HQ, BRACKNELL Specialist beauty wholesaler Sally held an open day for press and influencers in December to view some upcoming trends as it shot its SS19 inspirational videos. Guests, including PB’s Lydia, were shown mood boards for the spring/summer months; for example, a nomadic, tribal theme that made use of bold earthy tones. There were also manicures using Gelish products, makeovers and hair styling, and guests received a goody bag.

SALON SYSTEM SHOWCASE HUNTER COLLECTIVE, LONDON Salon System held a showcase to display all its brands under one roof. The Wax Daddy, Andy Rouillard, was on hand to perform demos using Just Wax, while educators treated guests to mini lash and nail treatments with Naturalash and Gellux. Guests, including PB’s Lydia and deputy editor Amanda Pauley, were treated to a lovely spread of cheeses and cake pops, as well as a flower wall to take the perfect selfie. Guests recieved a collection of Salon System products to try at home. PB

professionalbeauty.co.uk

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12/12/2018 09:11

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39 Business Trends

Our exclusive monthly benchmarking stats for each sector of the market

Insider

Thinking up innovative ways to get your salon’s name out there can be tough, which is why 36% of you have been working closely with local businesses, such as hairdressers, barbers and gyms, developing joint packages to help bring in new custom. Just under a quarter (24%) of you have decided to host in-salon events for charities instead as a way to boost your business’s profile, while others have been teaming up with local celebrities (16%) and partnering with industry bodies on new initiatives (10%). Meanwhile, your laser hair-removal business is booming, with your most popular client group for the treatment now women between the ages of 35–44. However, with the male grooming market showing unprecedented growth and a hair-free torso the in trend, now is the perfect time to tailor your IPL and laser offering to the millennial man. Find out how on page 88.

On the spot

New Look

beauty

Which client group are your laser/IPL hair-removal treatments most popular with? 1. Women 35–44 2. Women 25–34 3. Women 45+ 4. Women 16–24

November 2018 in numbers HOW DID TREATMENT BUSINESS IN NOVEMBER 2018 COMPARE WITH NOVEMBER 2017?

45% 41% 14% BETTER

Take part in our Insider feature Want to have your say on the beauty industry? Take part in our Insider feature and you’ll be rewarded with a £20 voucher to spend at the next Professional Beauty show you attend. Sign up at: professionalbeauty.co.uk/insider

039-042 PBJAN19 Insider.indd 39

WORSE

AVERAGE TREATMENT ROOM OCCUPANCY

would consider implementing a digital devices ban/detox rule in salon Which activities have helped raise your salon’s profile? 1. Collaborating with other local businesses on packages 2. Hosting events to raise money for charity 3. Doing treatments on celebrities 4. Partnering with industry bodies and magazines on initiatives

SAME

56% HOW DID RETAIL BUSINESS IN NOVEMBER 2018 COMPARE WITH NOVEMBER 2017?

35% 41% 24% BETTER

WORSE

SAME

professionalbeauty.co.uk

12/12/2018 09:13

Business Trends

Insider

spa

On the spot

Accessorize

With a recent study revealing that just 30 minutes on Instagram a day can have a negative impact on our body image, the implications of social media being such a core part of our lives is in the spotlight. So, it’s no surprise that nearly three quarters (70%) of you have implemented, or are thinking of introducing, a digital detox in your spa, in a bid to help clients switch off from the online world, boosting their mental health. More than a third of you (40%) are also collaborating with other local businesses on treatment packages to help clients get that much-needed me time, and as such this has helped raise your profile massively – resulting in a healthy 61% room occupancy. As we welcome in the new year, discover why spas will have to seriously consider their water usage in our trends feature on page 82.

Which client group are your laser/IPL hair-removal treatments most popular with?

November 2018 in numbers

1. Women 25–34

HOW DID TREATMENT BUSINESS IN NOVEMBER 2018 COMPARE WITH NOVEMBER 2017?

2. Women 35–44 3. Women 16–24 4. Women 45+

51% 39% 10% BETTER

70%

SAME

WORSE

AVERAGE TREATMENT ROOM OCCUPANCY

would consider implementing a digital devices ban/detox rule in spa

61% Which activities have helped raise your salon’s profile? 1. Collaborating with other local businesses on packages 2. Doing treatments on celebrities 3. Hosting events to raise money for charity 4. Partnering with industry bodies and magazines on initiatives

HOW DID RETAIL BUSINESS IN NOVEMBER 2018 COMPARE WITH NOVEMBER 2017?

42% BETTER

58%

WORSE

SAME

professionalbeauty.co.uk

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Insider

nails

Your nail techs’ health has been a huge priority, with many of you introducing new protocols to ensure your working environment is a safe one. Just under two thirds of you (60%) have invested in extra training to ensure your techs are using brand systems correctly, while half (50%) have also stopped using products containing known allergens and another 44% insist that employees wear appropriate masks and gloves. Meanwhile, with many of you working on your business plan for 2019, 49% have admitted that competition from non-standard nail bars is the biggest challenge, as well as keeping your nail costs down (11%), not finding the right calibre of staff (10%) and getting retail sales post mani or pedi treatments (8%). Take a look at Orly’s new “extension innovation” and the latest vintage nail room for men, which has launched in London’s Fitzrovia, on page 97.

On the spot How do you ensure a healthy working environment for techs?

Dorothy Perkins

Business Trends

1. Investing in education on correct product usage 2. Not using products that contain known allergens 3. Requiring techs to wear appropriate masks and gloves 4. Using ventilation units

43 %

November 2018 in numbers HOW DID TREATMENT BUSINESS IN NOVEMBER 2018 COMPARE WITH NOVEMBER 2017?

45% 42% 13% BETTER

would like to become a distributor for a leading nail brand

SAME

WORSE

NAIL TREATMENTS PERFORMED ON AVERAGE PER WEEK

What’s the biggest challenge facing your nail business right now? 1. Competition from non-standard salons 2. Keeping nail product costs down 3. Not being able to fit all your clients in 4. Not finding the right calibre of nail techs METHODOLOGY Insider is compiled from a monthly survey of spas and beauty salons. The people who participated represent a crosssection of the industry and were polled by email from November 30 to December 10, regarding business for the month to November 30. Nail business for the Insider Nails page was calculated from data provided by spas and salons that offer nail services among other treatments. The figures given represent the average score for each answer. Brands are ranked when mentioned by several respondents.

HOW DID RETAIL BUSINESS IN NOVEMBER 2018 COMPARE WITH NOVEMBER 2017?

24% 55% 21% BETTER

WORSE

SAME

professionalbeauty.co.uk

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business RESOLUTIONS Last year may have been a stormy one, but 2019 is looking bright – provided you do some smart thinking and plenty of preparation, writes HELLEN WARD

o, here we are in 2019. Some of you might know that I’m quite spiritual. I study numerology, astrology and tarot at The College of Psychic Studies in London in my spare time. Various tutors have told me that 2018 was the culmination of great planetary upheaval, and that those life-affecting changes will shape our futures for years to come. If you look back on the uncertainty that 2018 brought, you could be forgiven for thinking it was just a tumultuous year. But the seeds were sewn way before, in the years leading up to it. Looking to the future, things will be better. As Richard Abbott, my brilliant numerologist says, “The storm is going to continue, but the future takes root in the present. Work for the future, for what comes next. Everything will be fine, in the end” – a great mantra for life and for business. A new year is always a great time to revisit our goals, but what are the top six (good numerology!) best business practices we should try to adopt as habitual resolutions throughout 2019 to affect lasting change? 1. Give clear direction – Confidence breeds and it starts from the top. If we aren’t clear in where we are going, how can we possibly communicate the path to our staff? Stay focused to stay on course but don’t forget to share the “why” of what you are doing with those who you are expecting to deliver it for you. Them understanding the reasoning behind your decision making is half the battle. 2. Sweat the assets – It’s easy to take a scattergun approach when we should be snipers. What are you doing best? What are your clients telling you they like? Failure to listen to them is failure guaranteed. But what are you doing with the information you find out? If

you’re not marketing the strengths they identify, that’s commercial suicide. 3. Re-examine your target market – Ensure that everything you do is only aimed at your target client. When businesses wobble, the worst thing the managing director can do is panic and diversify. Stay true to your core – strong and steady (to quote Theresa May!). 4. See your business through fresh eyes – Mystery shop yourself. Find out what you are doing well and market it, and then mystery shop the competition to see what they are doing better and learn from it. 5. Conduct the “safety briefing” – Giving the team clear, concise direction requires not only confidence but repetition. We may get tired of repeating ourselves endlessly but hammering home a consistent message – like you get with an airline safety briefing – is crucial. We only get consistency if we are consistent in asking for it. 6. Look at the bigger picture – We can be an insular industry, and this isn’t good for business. Read the papers, see what’s happening in the financial sector, and get a steer from other service industries to see who is piloting stuff that we might try and adopt in our sector. I for one will be carrying out a SWOT (strengths, weaknesses, opportunities, threats) analysis with my senior management team to look at every element of our business and turnover and how we can maximise the opportunities we identify. We need to be as ready to optimise the calm waters as we are to face the storm. Happy New Year. PB

Hellen Ward is managing director of Richard Ward Hair & Metrospa in London, one of the most profitable independent salons in the UK. She is beauty ambassador for The National Beauty Federation (NBF). Send your feedback to hellen@professionalbeauty.co.uk

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59 Interview

Talking to...

Rebecca

Holmes

The Spa at The Midland’s new director talks to Amanda Pauley about her plans for the hotel spa, dealing with the recruitment crisis and partnering with local colleges

ith 10 years’ industry experience under her

“With the hotel changing hands, it’s the perfect

belt, Rebecca Holmes was an obvious choice

time for me to be brought in and lead the vision

to steer the ship at hotel spa The Spa at The

and values from the new investor,” says Holmes.

Midland in Manchester. Having worked for both

“Even though The Midland is the leading spa in the

large hotel groups and independent chains

city centre, I want to make sure we’re always first

in the UK, including Brooklands, Handpicked

when it comes to the latest trends and innovations

and Macdonald, Holmes knows what’s

so we can keep our offer attractive. However, the

needed to take an operation from great to phenomenal. As director of spa, replacing Helena Grzesk – who left to

biggest thing I’ll be focusing on is service and driving it up to the highest level.”

become general manager of the UK Spa Association – Holmes is in charge of managing and recruiting staff,

Setting the standard

overseeing new projects and developing the treatment

Her career history also means that Holmes will

menu. Her appointment in December 2018 came after the

be able to bring the best of both worlds into The

iconic property was sold by owner Aprirose to Swedish

Midland’s experience, as she explains: “Chain hotels

hotel investment company Pandox and Fattal Hotels Group

and spas have brand standards in place that are a

in October for £115 million, with the promise of an £11m

must and this ensures the service level is the same

refurbishment of the hotel.

across the board. However, with independent >

professionalbeauty.co.uk

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Interview

businesses, you can cherry pick the best from different brands and deliver it in your own way, which means there’s more flexibility with what you can do and where you can take your spa. I plan to combine the two at The Midland.” One challenge for Holmes was making her mark as leader, especially as the spa already has a focused, close-knit team

training sessions focused on different scenarios,

who work to strict protocols and has won many awards in

such as increasing retail spend post-treatment and

recent years. “I have to ensure I use

perfecting customer service

Helena’s successes as a benchmark to

at every point in the client

continue to grow the business and make

journey. This will be combined

the position of spa director my own,” she explains. “Charismatic therapists, receptionists and hotel ambassadors are key to this process, so I need to make sure everyone in the operation is on board with my vision.” To achieve this goal, Holmes is planning to host a team day to boost morale and staff relationships, followed with regular

It’s such a challenge trying to find good people who want to work and make a difference

with individual career paths. “When I worked for Macdonald Hotels, I learned the value of continuous education because it offered a wide range of training courses for staff, and this constant learning makes you a better leader. I’m going to incorporate this ethos into

The Midland, but using the communication skills I learned at Handpicked Hotels to execute it – how to explain things clearly and set firm expectations for the team and for the guests in terms of the experience,” explains Holmes. >

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Interview

Recruitment is also being addressed this

KEY DATES

year, with a plan to raise awareness of the spa by partnering with local colleges.

2008 Holmes takes up the post of therapist on board a Royal Caribbean Cruise Ship 2009 Joins Savill Court Hotel, part of the Macdonald Hotels Group, as senior spa therapist 2010 Moves to Brooklands Hotel as assistant spa manager for the opening team, before returning to Savill Court as spa and health club manager 2012 Appointed spa manager at Brandshatch Place Hotel & Spa, owned by Handpicked Hotels 2014 Returns to Brooklands Hotel in the role of spa manager 2016 Promoted to spa and leisure business development manager at Brooklands Hotel 2018 Appointed director of spa at The Spa at The Midland in Manchester

“There’s such a high staff turnover in hotel spas in general; it’s a real issue,” says Holmes. “It’s such a challenge trying to find

“I developed strong relationships with

good people who want to work and make a

the colleges to help with the recruitment

difference.” Holmes believes one of the

crisis. I used to attend the end-of-year

reasons for the high shift in staff is because

shows as a judge as well as the career days

beauty therapy is hard work and not all those

to get the hotel’s name out there, plus it

entering the industry are aware of that.

was an effective way to help students understand what employers want. I’m

Knowledge sharing

going to do the same thing at The Midland

“At entry level, colleges need to make it clear

as hotel spas need to open themselves up

what the spa and wellness world is about and

as a further education path ,” Holmes adds.

this should hopefully give students a vision of what they want to achieve later down the line.

Striving for greatness

I don’t think colleges are highlighting all the

Shouting about the spa’s achievements

career paths in beauty,” she says. “At the same

is another way Holmes is trying to attract

time, they also need to get the message across

quality staff. The hotel and spa recently

that beauty therapy isn’t easy – it’s not the

won the World Luxury Spa and Restaurant

option to choose when you’re not sure of what

Award 2018 for the best Luxury Urban

you want to do or because you don’t want to

Escape category (Europe) and is

go into higher education.” When working at

shortlisted for the Residential Spa of the

Brooklands Hotel in Weybridge, Holmes

Year: 10 Rooms or Fewer category at the

partnered with local colleges, inviting students

Professional Beauty Awards 2019, taking

to visit the spa to show them that hotels are a

place on Sunday, February 24, at The

viable career path with real opportunities.

Brewery in London. “Entering awards like Professional Beauty’s is so important for employee motivation. It boosts morale, keeps the team energised and attracts talent because you can pitch yourself as the best, and the best will want to work for you,” explains Holmes. “It’s another way to differentiate yourself from competitors, and filling in the extensive forms makes you think of ways you can do things better in your operation.” PB

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Professional Beauty London 2019

FIRST

for

innovation PROFESSIONAL BEAUTY LONDON will see some of the best brands in the industry unveil their biggest launches for 2019. Here’s just a taster of what you can discover at ExCel

SKINCARE AND SPA Aromatherapy Associates The aromatherapy brand will be back with its wide range of oil blends and skincare for both wellbeing and results. Many of the brand’s wellness experts will also be on stage at the show, including nutrition specialist Yvonne Wake and sleep expert Dr Neil Stanley, both of whom will be on the Nutrition & Wellness Live Stage, talking to visitors about the benefits of creating lifestyle packages for clients and looking after therapist teams.

Hair Gain will also launch at PB London. The nutricosmetic tackles hair thinning and loss and is vegan, vegetarian and halal-approved. It’s packed with a combination of 10 ingredients to promote growth, visibly improve hair density and boost shine.

BeautyLab, Hair Gain & Spongellé Gerrard International will be launching a new skincare range from BeautyLab London. Combining the latest in stem cell science with hero ingredients, the new Youth Elixir range with orchid stem cell technology works hard to reactivate clients’ own skin stem cells, while repairing, improving and supporting vital skin function.

Biologique Recherche The newly launched, professional-only Le Booster VIP O2 product will be available to view at the show, together with the other products in the anti-pollution line. Recommended for depleted and dull skin, the product contains active ingredients to enable cells to “breathe” better.

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Dermalogica

Guinot

The professional skincare brand will be at the show to talk skin therapists through its most popular products and latest launches. These include Biolumin-C Serum, a brightening and firming vitamin C serum with palmitoyl tripeptide-5; Sound Sleep Cocoon overnight gelcream with motion-activated essential oils; and Calm Water Gel, a “weightless”, refreshing formula for dry, sensitive skin with dual hyaluronic acid technology. The brand will also be talking therapists through its treatment approach.

Visit the French skincare brand’s stand to see its latest treatment Lift Summum and learn more about its salon franchising scheme, with experts on hand to talk through the logistics. Sister brand Mary Cohr, targeted at the spa market, will also show its new top-tier anti-ageing treatment the Age Firming Facial, which also has a complementary retail range.

Professional Beauty London 2019

Elemis View and test soothing Pro-Collagen Rose Cleansing Balm, a twist on the brand’s best-selling product, which is formulated with five rose extracts from around the world and melts into a rich cleansing oil to dissolve make-up and impurities on the skin. The brand is also adding a jelly-textured exfoliator, two masks and facial spray – a first ever for Elemis – to its Superfoods range.

IIAA

TREND WATCH

The major distributor will be back with innovations from its three brands. Under Advanced Nutrition Programme, IIAA will launch Skin Youth Biome, a probiotic specially formulated for skin health; cosmeceutical brand Environ will showcase its recent launch aimed at stubborn dark spots, Focus Care Radiance+, as well as its product aimed at breakouts, Focus Care Clarity+; and mineral make-up brand Jane Iredale will launch its spring collection.

Supplement saviours Nutraceuticals, supplements that also have medical benefits, are finally being taken seriously in the world of skincare with trusted brands launching products that target skin, nail and hair issues with a stronger focus on the link between gut health and aesthetics. Systems such as the detoxifying seaweed supplements by Voya sister brand Sea Ór, the Skin Youth Biome probiotic by IIAA and new nutri-cosmetic brand Hair Gain, aimed at improving hair growth and boosting shine, are leading the way with other brands forecast to follow suit in the coming months as investment in the market increases.

Image Skincare The advanced skincare brand will be back, showcasing its hero products such as the recent additions to the Vital C line, Hydrating Water Burst, the lightweight gel with antioxidants, hyaluronic acid, vitamins and peptides, and Hydrating Overnight Masque with minerals and blue-green algae extract. Visitors can also try its Yana collagen drink. >

Professional Beauty London takes place on February 24–25 at ExCeL London. The only way to get in for free is to register in advance online at professionalbeauty.co.uk/london

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Professional Beauty London 2019

68 Murad The new Night Fix Enzyme Treatment will be available on the Murad stand. Perfect for dull, dry and dehydrated skin, the treatment repairs the skin overnight using an anti-ageing peptide which supports natural repair for renewed skin vibrancy as well as containing violet and cedarwood, clinically proven to improve sleep quality.

Phytomer

QMS Medicosmetics

The French marine skincare brand will be back with new innovations. Visitors can also check out some of this year’s big launches from the brand, such as Algodéfense SPF20 Multi-Protective Wrinkle Cream and Citylife Ultra-Cleansing Flash Peel, which fights against skin pollution and has an ultra-fine foam texture that melts on the skin to gently eliminate dead cells and impurities.

Professional skincare brand QMS Medicosmetics will offer visitors a chance to experience a 15-minute oxygenating collagen boost treatment, featuring a cleanse, tone, the brand’s hero collagen treatment, and an algae mask. The brand will also be running a competition for salons nationwide to win a “pop-up” QMS Medicosmetics treatment room within their own businesses.

Sothys New from Sothys is the SS19 make-up collection, featuring six new products. The Bronzing Powder reveals a new Ikatinspired design and soft vanilla scent, while silk-textured Blush in shade Rose Estival gives a radiant finish. Ombre eye quartet palette has four shades in an iridescent finish that offer buildable, long-lasting coverage. New colourway Harmonie de Tons Nude complements Lipstick Pencil in shades Fuchsia Fauve and Rouge Orangé.

Voya Priori The skincare brand will be at the show with distributor Skinbrands, showcasing the new TTC collection. Containing the brand’s exclusive triple turmeric complex, the all-natural skincare line draws on three kinds of turmeric root extracts as well as green tea, grape seed and licorice. The seven products are formulated to have antioxidant, brightening and anti-inflammatory actions on the skin.

The Irish brand will bring its new sister company Sea Ór – a premium range of seaweed supplements – exclusively to the show. The collection comprises Body Cleanse, supplements to detoxify the body, and Hair, Skin and Nails, focused on brightening the skin and encouraging hair and nail growth. Voya will also be showcasing the latest additions to its lifestyle range including the African and Clove and Cedarwood and Bergamot Room Sprays.

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DEVICES

TREND WATCH

3D-lipo

Special delivery

Visitors to the show can be among the first to check out 3D-lipo’s latest machine launch – LaserSculpt. The device offers non-surgical fat reduction and body contouring in as little as 25 minutes, claims the brand. Designed for use on the abdomen, love handles and flanks, the device delivers 1060nm diode laser energy through the epidermis to destroy fat cells. It has controlled temperature technology and offers both clinics and clients competitively priced treatments.

Innovations in technology and product delivery systems are making highly advanced aesthetic treatments more accessible to beauty therapists. Often the preserve of medics, treatments such as serious scar reduction and subcutaneous delivery of hyaluronic acid can now be achieved with minimised risk. The Smart Group’s new Meso-Jet device, for example, allows therapists to automatically deliver a set dose of product subcutaneously every second via a high-pressured device that drives product into the skin without a needle. Therapists can use it to do treatments such as lip volumisation and wrinkle reduction that are comparable to injectables. Meanwhile, Fusion GT’s Biodermogenesi offers an accessible solution to the prolific issue of stretch marks, making treatment faster and more affordable.

Professional Beauty London 2019

machine range. Synergy uses simultaneous photo electrical delivery combining the original CACI facial-toning technology with pulsed LED light stimulation for skin rejuvenation. Visit the stand for exclusive offers, only available at the show.

The Baldan Group Baldan Group will showcase the innovative InfraBaldan 3.0 on the stand. This multi-purpose equipment combines moderate, constant physical activity in the form of aerobic exercise with infrared radiation at precise wavelengths. The result is weight loss, increased fitness and a mood boost for clients.

CACI International CACI will be hosting live demonstrations and showcasing its Synergy system alongside its full

Carlton Professional Meso Lift Pro is a non-invasive machine that eliminates the need for microneedling. It combines both microcurrent and electroporation, enhancing the condition and appearance of the skin as well as improving facial contours. Another highlight on the stand will be the mini facial version of the popular RF Pro ThermaVisage. It’s designed for those who mainly perform facial work, have limited working space or are mobile. >

Professional Beauty London takes place on February 24–25 at ExCeL London. The only way to get in for free is to register in advance online at professionalbeauty.co.uk/london

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Professional Beauty London 2019

70 Lynton The machines manufacturer will be introducing visitors to its new Onda device, a body-contouring and fat-reduction machine that uses Cool Waves technology by Deka. The machine provides deep penetration to tackle localised fat cells, giving fast shrinkage for noticeable skin tightening.

Phorest Ellipse and Syneron Candela Exhibiting at PB London for the first time since merging with global aesthetic company Syneron Candela, Ellipse will show its full range of devices. Syneron Candela machines will be on the same stand, including the Gentle Max Pro for laser hair removal and body machines VelaShape III and Ultrashape Power.

Fusion GT

Beauty software company Phorest will be showcasing a newly revamped and redesigned Email Marketing Editor. The software allows users to create striking emails with more than 500,000 free graphics and images, as well as detailed analytics that allow you to benchmark your email campaigns against the rest of the industry.

Biodermogenesi will launch into the UK at the show, offering an advanced technique for the treatment of stretchmarks. The machine uses electromagnetic energy and vacuum technology to increase oxygenation, rebuild Type III collagen, recover toxins and restructure damaged cells within the skin. Itâ&#x20AC;&#x2122;s being lauded as a game-changer for therapists who can now offer advanced scar reduction.

Laser Lipo Laser Lipo will be exhibiting its aesthetic device, Strawberry Lift, which combines class-three lasers with silent ultrasound, lifting the face and neck in one non-invasive procedure. Laser Lipo will also be offering free treatments on its stand, with downtime of just 12 minutes.

The Smart Group The distributor is launching a new device that allows therapists to perform needle-free injectable treatments. Meso Jet delivers a set dosage (0.03 or 0.05ml) of product into the skin. Find out more on page 106. Also on stand will be new versions of the popular Accor plasma pen, including the MD for medics, and the LF, available for therapists from Level 2, which works at a lower energy and doesnâ&#x20AC;&#x2122;t damage the skinâ&#x20AC;&#x2122;s basal layer. The group will also bring laser hair removal from the Cosmedico and Hair No More brands.

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NAILS

TREND WATCH

Bio Sculpture

Summer of love

Debuting its rebrand to Renew Beauty from Bio Sculpture UK, the distributor will be showcasing its redesigned Bio Gel jar. Also on stand will be new nail polish range Gemini, created to match Bio Sculpture Gel shades. The polishes feature a thick bristle brush for even application and precise product control, and come in a square bottle, containing a blend of aloe vera, lemon and ginseng to harden nails. The polishes are billed as fast drying and long lasting.

SS19 will see nails go back to summery basics. The fun, fresh shades in Jessica’s Tea Party and Blushing Beauty collections, such as pale yellow Yellow Meringue and refreshing soft green Love You Very Matcha, invoke the unfussy, laidback atmosphere of the warmer months. Meanwhile, Ez Flow’s six-piece ’90s-inspired line harks back to carefree summers gone by. The mix of glitters and brights with throwback names are sure to be a hit with clients wanting to move away from intricate designs and back to simple manis in colours that pop.

Professional Beauty London 2019

Nail Harmony Ez Flow Check out Ez Flow’s six-piece The 90’s Recollection, made up of multi-coloured glitters and brights. Inspired by the iconic style and flair of the ’90s, the range features fiery red Punchy Scrunchy, royal purple Crop Top Secret, bright green My Beeper’s A Keeper, pastel orange Tamagotcha!, cream nude Clueless Is More, and glitter Whatchamacallit. The range is available in gel-polish and dip shades.

Jessica Ready for spring, see the new “feel good” colours in Jessica’s Custom Colour, Geleration and Phenom collections. Jessica’s Tea Party collection is an array of pretty pastel delicacies, while the new Phenom Blushing Beauty collection showcases this season’s most flattering blush shades to suit every skin tone.

Louella Belle Louella Belle will be bringing brands Artistic Nail Design, Morgan Taylor, Famous Names and Seche to the show. The Louella Belle education team will be demonstrating the latest collections and technologies and will be on hand to answer any questions. Linda Nordstrom, co-founder of Famous Names will be demonstrating IBX and IBX boost. The spring collections from both Artistic and Morgan Taylor will also be launching at the show.

New from Gelish will be the 18G Unplugged High Performance LED Light, which is portable and powered by an LG lithium battery. It’s designed to be ideal for five, 30, or 60-second settings and has “Intelligent Power Assist” for consistent, highperformance batterypowered curing. Educators will be on hand to demo recent launches such as the Art Form Gels, designed to allow techs to perfect a one-stroke technique using a gel product.

OPI Professional OPI fans can check out the brand’s yet-to-be-revealed SS19 colour collection at the show, in traditional Lacquer, long wear system Infinite Shine and gel-polish Gel Color. Also on stand will be OPI’s range of natural nail care products, including treatments and strengtheners, top and base coats, nail polish removers and finishers. The Pro Spa line of “skincare” for hands and feet will also be available for techs to try out, formulated with cupuacu superfruit and white tea extracts. >

Professional Beauty London takes place on February 24–25 at ExCeL London. The only way to get in for free is to register in advance online at professionalbeauty.co.uk/london

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Professional Beauty London 2019

72 MAKE UP, LASHES & BROWS The Eyelash Design Company The Eyelash Design Company will debut products including the iRevive collection and a brand new style of magnetic lashes, the Natalia. Brands Lash Perfect, Hi Brow, Brow Perfect Microblading, Lash FX, Brow FX and tanning line St Moriz will be there, with live demonstrations and special offers across the whole range of professional and retail products.

Mii Visitors will find exclusive launches at Gerrard International’s Mii stand, including the Velvet Radiance Face Base, a satin-finish perfecting foundation with skin-kind ingredients available in 16 shades. Alongside this, Mii will unveil its new spring and bridal beauty campaign imagery, demonstrating the brand’s diverse appeal. In addition, there will be demos of the professional Brow by Mii and Kissed by Mii services, including the new express brow treatments.

TREND WATCH All Inclusive As the shade inclusivity movement continues to grow in the make-up industry, the pro brands are following suit by offering a wider range of diverse colour options than ever before. Mii Cosmetics is unveiling its new foundation range Velvet Radiance Face Base at the show – a collection of satin-finish perfecting foundations available in 16 shades – and will also be talking about its customisation approach to be used in salon. Visitors can also get a first look at French brand Sothys’ SS19 make-up collection Summer Chill. For lash artists, slick gadgets that make extension application easier are hot, with The Eyelash Emporium showcasing its fast setting Master Artist Adhesive and Novalash bringing humidity gauge Aura, which helps speed up the curing time.

The Eyelash Emporium Check out the company’s extension products, including fast-setting Master Artist Adhesive, ideal for advanced classic and volume lash artists; and two new volume lash styles: Opening Curtain, which have a waved based that mimics the ripple of a curtain, and ShowTime, which create a fluffy, wispy effect. The brand will also be talking visitors through its Classic Individual, Special Effects XD Russian Volume and GDL Lash Lift training.

Novalash The lash extensions brand will return, showcasing its most popular products, including The Reflector, a stainless steel mirror that allows artists to see clients’ lashes from all angles; and humidity gauge Aura, which helps techs control their room temperature, influencing the speed and effectiveness of extension services. There will also be demonstrations of the brand’s training techniques and experts on hand to talk through the courses.

WAXING & TANNING Fake Bake Tanning experts will be on hand to offer tips and advice, alongside demos, at the Fake Bake stand. View products such as the reformulated and relaunched Gold, one of Fake Bake’s most popular salon products, alongside the Double Dark for a deeper glow. This is the line’s darkest tan, designed to create maximum impact.

JK Group Distributor JK Group will be showcasing many of its core brands – sunbed company Ergoline and professional tanning ranges Norvell and Versa Spa. Ergoline tanning beds on display will include the Prestige Lightvision, Affinity 990 and Sunrise 7200 Hybrid Light LED, while visitors can get their hands on Norvell tanning’s Ultra Vivid Color Collection and meet brand ambassador Yazmin Oukellou, star of ITVBe’s The Only Way is Essex. PB

Professional Beauty London takes place on February 24–25 at ExCeL London. The only way to get in for free is to register in advance online at professionalbeauty.co.uk/london

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03 3 3 0 0 0 70 0 0

Professional Beauty London 2019

Advance your skills at Professional Beauty London with our stand-out education line-up, which includes Live Stages, seminars and sector-specific conferences

ant to hear from industry experts about how to increase your salon’s profit, boost team morale and introduce the latest treatment technologies to your menu? Then you need to check out the learning opportunities on offer at Professional Beauty London on February 24–25.

Returning to London ExCel, the show has a jam-packed education programme that covers all sectors and issues, from troubleshooting demos to debates on wider industry challenges. However, places are limited, so get yourself booked into our Live Stages, seminars and conferences ASAP.

LIVE STAGES AND SEMINARS We pride ourselves on our educational offering which is why we’ve tailored our programme to give you even more chances to improve your skills and change your business for the better. This year we have four Live Stages – Advanced Treatments, covering the latest advanced procedures; Warpaint, top advice on how to build a successful career in make-up artistry; Professional Beauty, showcasing the hottest beauty trends; and Nutrition & Wellness, exploring therapist wellbeing and beauty-from-within concepts.

We also have three informative seminar programmes – Business Skills, providing helpful business solutions; How to…, demos on everything from bridal make-up to tanning troubleshooting; and Digital Skills, with pros explaining the digital skills you need to make your business big online. Live Stages and Seminars cost £5 per session or £1 for students. Exec Club and Luxe Pass delegates get a 50% discount. Book at: professionalbeauty.co.uk/register

SALON & SPA NETWORKING LUNCH Having proven a huge hit at the 2018 Professional Beauty North show in Manchester, the Salon & Spa Networking Lunch will be making its London debut at the show, with an even greater focus on the issues that matter to you. The forum is your chance to discuss challenges and share solutions with senior figureheads on problems such as staff management, retailing, recruitment and how to respond to cut-price rivals. Each discussion will be hosted by an experienced salon or spa owner, who will initiate the topic and moderate the discussion. Attendees

will also receive lunch, gifts from the event sponsors and a champagne reception to finish. Tickets cost £25+VAT. Book at: professionalbeauty. co.uk/register

professionalbeauty.co.uk

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WORLD SPA & WELLNESS CONVENTION This year’s WSW Convention is packed with content to help spa owners grow their businesses, presenting the latest facts, figures and trends set to impact your operation. The two-day conference, taking place within the Professional Beauty

London show, features 50 industry speakers and is split into two streams – Stream A: The business of spa, providing practical solutions to help operators tackle real issues, and Stream 1: Wellness, which focuses on improving outcomes for clients as a key to customer acquisition and retention. Also new for 2019 are the “Situation Rooms”, where owners of day spas, hotel spas and resorts spas can take part in roundtable discussions on ramping up a successful opening and managing a strategic turnaround. This year’s event sponsors are: Elemis, BC Softwear, Gharieni, Lemi and Spabreaks.com. A one-day pas costs £165+VAT and a two-day pass is £ 247+VAT. Book at: worldspawellness.com/convention

Professional Beauty London 2019

EDUCATION FORUM Now in its fifth year, the Education Forum offers unparalleled insight into the demands on the beauty education sector. The one-day programme, taking place on Monday, February 25, in association with standards-setting body Habia, aims

A full-day ticket costs £10. Book at: professionalbeauty.co.uk/educationforum

to connect college heads with key industry employers to discuss ways to better prepare students entering the sector. Discussions on how to raise industry standards and meet changing employer demands will take place. The forum is sponsored by awarding body VTCT and professional skincare brand Eve Taylor.

IMF

The International Manufacturers & Distributors Forum (IMF) is returning to the show, giving brand owners, distributors and retailers from around the world the opportunity to network in an engaging but informal setting. The two-day conference, sponsored by British skincare brand Elemis, will provide a unique insight into the global beauty industry, with leaders sharing their experience, as well as giving distributors and manufacturers the chance to make valuable contacts. A one-day ticket costs £145+VAT, two-day ticket £195+VAT. Book at: professionalbeauty.co.uk/IMF

DON’T MISS: HJ Live London and Active Wellness PB London is also the place to be if you want to discover the hottest hair looks for 2019. Hairdressers can try the latest products, watch live demos and meet their favourite creative teams – all happening in our dedicated hair area, HJ Live London. This year, we’re also launching our first-ever fitness focused event Active Wellness at the Professional Beauty show, with a forum that allows spa operators to interact with the fitness community. There will be exhibitors and live fitness demos.

Professional Beauty London is taking place at ExCel London on February 24–25. Register for your free ticket: professionalbeauty.co.uk/London

professionalbeauty.co.uk

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Professional Beauty London 2019

The

professional TOUCH

With competitions for make-up, lash and nail pros, there are plenty of opportunities to shine at Professional Beauty London 2019

International Nail Championships The best techs in the industry will demonstrate their nail art, manicure and permanent polish skills, in the one-day championships taking place at PB London at ExCel on Sunday February 24. There are no student categories this year. Categories: • Mixed Media Boxed Nail Art • Pink & White Competition Style • Salon Nail • Permanent Polish • Photographic Classic: Pop Art Theme • Photographic Nail Art: Pop Art Theme • One Stroke Nail Art Boxed • New Dip Systems • Nail Masters Heat Entry: £25

Lash Championships The first ever London Lash Championships are taking place at ExCeL this year, celebrating the UK’s best lash artists. The championships, which launched at PB North last year, are a platform to support the growing lash industry and shine a spotlight on the attention to detail required to be at the top of the game. Categories and Divisions: •C lassic: Expert, Professional and Novice divisions •R ussian 3D & 4D: Expert, Professional and Novice divisions •N ew Volume: Expert, Professional and Novice divisions Professionals: £75; Students: £15

Warpaint Make-up Championships Make-up artists are invited to demonstrate their creativity at this year’s Warpaint Make-up championships. This year’s categories reflect the diversity of the industry, ranging from evening prom looks to the world of witchcraft and wizardry. Categories and themes: • Runway: Ossie Clark • Real Beauty: Prom Queen – one model, two looks, four key products • Film & TV: Magical Folk – the world of “a certain boy wizard” • Bodypainting: Inspired by Walt Disney movies Professionals: £25, students: £10

COLLEGE CUP This sought-after award will be given to the highest-placing college across the Warpaint make-up categories. They are awarded points for students who place first, second and third, with the establishment with the highest total taking home a prize.

Entries for all three championships are open at professionalbeauty.co.uk/championships

professionalbeauty.co.uk

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SEE US ON STAND N84 by C R Y O S C U L P T U R E 24 & 25 Feb 2019 ExCeL London

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The CryoS3 devices are the best-selling fat freezing devices in France. 2 Source: R&D test. 3 Revenue-share financing option available for eligible beauty salons.

05/12/2018 17:04

24 & 25 Febr uar y 2019 • ExCeL London

Where ambition is formed and goals achieved Show off your skills and gain industry recognition by entering the lash, make-up and nail championships at Professional Beauty London

Find out more at www.professional beauty.co.uk/ championships

Compete and be in with a chance to win up to £1,000 in the college cup GET INVOLVED #PBLondon

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@pro_beauty

ProfessionalBeautyUK

WITH THANKS TO OUR SPONSOR SPONSORED BY

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11/12/2018 14:04

PB Awards

s â&#x20AC;&#x2122; n o i t a nbest THE

he most glamorous night in the beauty and spa calendar is back as the Professional Beauty Awards 2019 return to London on February 24. The black-tie gala dinner event celebrates the leading spas, salons, clinics and individual practitioners from every corner of the UK, as well as welcoming the best international spas for the World Spa & Wellness Awards, which runs alongside. Judged by a panel of industry experts, the awards are designed to raise the profile of the businesses and individuals that are leading the way with inspirational client journeys, innovative and profitable business models, diverse treatment offers, and a clear commitment to the development of themselves, their teams and the industry as a whole.

The Professional Beauty Awards 2019 will welcome the best businesses from across the UK to London in February. Be there to network with them by securing your ticket

The event is held at Grade II-listed venue The Brewery and begins with a champagne reception, followed by a three-course meal with entertainment, presentation of the trophies and a late-night after-party. The event takes place alongside the World Spa & Wellness Awards and collectively they welcome more than 800 top industry professionals to network, party and celebrate the amazing work that goes on in the industry every day. Tickets are available for ÂŁ149 +VAT, or ÂŁ1,490 +VAT for a table of 10. Last year the event sold out completely, so be sure to secure your ticket at professionalbeauty.co.uk/awards

With thanks to our sponsors:

professionalbeauty.co.uk

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2019 Trends

FUTURE focus After a year of disruption and big shifts in consumer behaviour taking hold, what lies ahead for the industry in 2019? GEORGIA SEAGO finds out

professionalbeauty.co.uk

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2019 Trends

BEAUTY & SPA – super sustainability 2018 was merely the launchpad for the plastic-free movement, gaining

customers, too. NPD expects to see

momentum every day the world

brands vying for the custom of

circumstances there is no need for

over. In December of last year,

eco-conscious beauty consumers

salons to use water.

analyst Mintel named “sub-zero

with their ever-impressive green

Becky Woodhouse, chief executive

waste” as 2019’s biggest beauty

credentials, and so it seems that

of Pure Spa & Beauty, which has eight

industry trend, supported by

salons and spas too will have to join

locations across the UK, agrees that

consumers’ growing consciousness

the movement with authenticity and

beauty businesses will have to step

of the impact of natural disasters

shout about their efforts to retain

up and start taking accountability for

and dwindling water resources

clients.

the wastage they create. “We’re going to see a big backlash from

around the world.

Water works

clients against excess packaging and

focused on more than plastic-

Sustainability doesn’t start and finish

packaging you can’t recycle. We

reduction initiatives moving forward.

with plastic though, and forecasters

should be prepared for clients to start

Instead, the analyst said beauty and

are also predicting a huge focus on

asking questions about our

personal care brands will develop

water usage in 2019. Global trends

sustainability policies,” she says.

innovative ways of managing true

forecaster J. Walter Thompson

sustainability at every step of the

Intelligence said in its The Future 100:

thing though and believes that

supply chain.

2019 report that questions will be

pressure from clients will help salons

raised in every area of life as to the

and spas realise their potential when

The NPD Group revealed that some

necessity of using water. The report

it comes to the bigger picture.

beauty brands were looking into

highlights a New York nail salon chain

“Salons can play a big role in reducing

vegetable-derived packaging options

called Glosslab that has begun

packaging waste. We have the power

to solve the plastic packaging

offering waterless pedicures on the

to put pressure on our suppliers to do

problem beauty and personal care

grounds that water increases the

away with excess packaging, because

products contribute to massively –

likelihood of the spread of bacteria,

clients will be thinking twice about

and improve their ranking with

as well as underpinning the salon

buying something that comes with

owner’s belief that in most

lots of wrapping and boxes they’ll just

Mintel predicted that efforts will be

Consumer market researcher

Woodhouse sees this as a positive

immediately throw away,” she says. >

professionalbeauty.co.uk

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2019 Trends

AESTHETICS – trauma-free innovations The advanced treatments sector saw huge growth in 2018,

piece of equipment that can have

supported by RealSelf statistics

very negative responses.”

released in November that revealed

Hansford believes that treatments

rejuvenation, hypertrophic scarring, keloids and vaginal rejuvenation.

68% of young Brits were planning

such as mesotherapy, which he says

on undergoing an aesthetic

is “massive in every country apart

rid of scars and stretchmarks we

treatment in the next 12 months.

from here”, will begin to gain favour,

need to cause wounds and trauma,”

with clients who don’t want an

says Hansford. “But with this it’s not

in terms of safe and effective

aggressive approach or downtime

causing the trauma and is instead

devices that will allow beauty

willing to put in the time. “A few years

getting the body to reactivate its

therapists to achieve impressive

ago people didn’t care about causing

natural processes. And the great

results for clients within their remit

a lot of trauma through the skin and if

thing about it is that because you’re

and without veering into medical

it meant they got the results they

not causing any trauma, therapists

territory. It’s an area skin expert

wanted instantly, but that’s

can do it, aside from the keloid and

and director of Fusion Aesthetic

completely changed now,” he says.

vaginal treatments.”

confident will develop into an even

New horizons

therapists in aesthetics looks bright.

more profitable one for skin

Hansford is particularly interested in a

We may well expect to see further

therapists in 2019, with a shift in

new-to-the-UK device that is

innovation in non-invasive

clients’ understanding of what it

garnering attention for its ability to

technologies that allow the

takes to achieve great skin coupled

almost completely remove and

wound-healing response to be

with technological innovations that

re-pigment stretchmarks. It works by

completely bypassed, increasing

completely do away with trauma

pumping sodium and potassium

the opportunities for therapists.

and downtime.

across the cell membranes, nourishing

The market is ripe for innovation

Academy Andrew Hansford is

“Instant gratification has

“We’ve always thought that to get

The future for advanced

“This kind of device is a great

the cells and fibroblast, triggering

thing to be able to offer clients;

disappeared. Clients are starting to

collagen and elastin regeneration.

knowing that you can do a

realise that skin health is number

This is combined with a vacuum-

treatment in 15 to 20 minutes with

one,” says Hansford. “So with

massage system to stimulate oxygen

no trauma and you can show

techniques like mesotherapy, which

and nutrients in the blood and

clinical studies, data, white papers

is non-invasive and can be done by

kick-start cellular metabolism to

and case studies,” says Hansford,

beauty therapists, it takes a little bit

release toxins from the body.

adding: “Clients in the UK

of time but the body is regenerating

Originally developed for

increasingly want manufacturers to

itself naturally rather than that

stretchmarks, Italian machine

stand behind their equipment and

process being done by an aggressive

Biodermogenesi also has

prove the credentials rather than

applications for body firming, facial

just giving them a sales pitch about how amazing the machine is.” >

professionalbeauty.co.uk

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Resurface Laser Fine lines, skin texture, wrinkles

Rebright IPL

Veins, pigmentation, sun damage

Remodel Radiofrequency Lifting, tightening, firming

Perfect for every client’s skin Designed for your clinic.. .

Resurface - Wrinkles/Lines

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Remodel - Facial Skin Tightening

Courtesy of Laser Skin Solutions

Every face is unique – precisely why any facial skin treatment should be too. 3JUVE® is an entirely customisable treatment which brings together the 3 most in-demand skin rejuvenation technologies in one stand-alone platform, allowing you to treat every client with a tailored, ongoing regime best suited to their individual’s needs. A skin solution for every client.

For details, call 01477 536 977 or visit lynton.co.uk/3JUVE

2019 Trends

NAILS – Commercial, cost-effective techniques SS19 in nails will be defined by one colour – red. Session tech Marian Newman led the nail teams

exactly a new trend, Newman says

backstage at key shows for the

she has recently seen stamping

season and reported seeing the

with chrome pigments really start

Education Programme of

red spectrum explored in depth

to take off in salons as techs perfect

workshops across the country

across the fashion weeks. “I think

their technique and realise how

beginning in the spring. “We’ll be

we’ll see a lot of brands coming out

quick and cost-effective it is to do.

teaching proper technique so nail

with red colour collections for the

“It’s so commercial and effective.

pros can be completely confident in

season, but it’s about finding the

Whenever you see a client’s face as

offering crystals with staying

right red and exploring all the

you’re burnishing chrome pigment

power. I think people are going to

different tones. It’s not good

into gel polish, they can’t take their

go crazy for it,” she says.

enough to have one red in a

eyes away, and it’s done in

collection, it has to be 10 or 15,”

seconds,” says Newman. It’s this

Chemical concerns

says Newman.

demand for a little nail art flair

The final – but possibly most

An everlasting favourite,

important – change Newman

Newman believes this red

wants techs to take notice of

re-working is

in 2019 are the discussions

testament to what

taking place in the

clients really

European Commission

want. “At Roland

around the safety of

Mouret models were

ingredients commonly found

asked to choose their own nail

in professional nail products. “I

colour and it was really interesting

rather than intricate, competition-

think we’ll get some sort of decision

that the vast majority chose either

worthy designs that she predicts

in 2019 in regards to some

red or nude,” she says. “There were

will also spark a fresh focus on

ingredients potentially being

lots of different reds at Gareth

crystals.

banned, and that is going to have a

Pugh too; one design was red

“I think we will see more

huge impact,” says Newman. “At

topped with red Swarovski

embellishment with crystals for the

the very least there might be extra

crystals, and at Mary Katrantzou it

same reasons as chrome; it’s quick

regulations, which will affect a lot of

was the only colour in collection of

to do, not too expensive for the

products on the market in the UK.”

clear, glass-like nails.”

technician and there are so many

She refers particularly to HEMA

different, subtle ways to make a

(hydroxyethyl methacrylate), which

looks set for simple but show-

statement with crystals in a

she says is “in 90% of all nail

stopping manicures. While not

manicure.” It’s for these reasons

products and likely to be banned”,

that Newman will head up a

and MMA (methyl methacrylate

certified Swarovski Crystal Beauty

monomers), “which are still used in

Client demand throughout 2019

many liquid and powder systems in the UK.” PB

professionalbeauty.co.uk

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SEE US ON STAND O67

24 & 25 Feb 2019 ExCeL London

The Complete PicosecondUntitled-124 Platform 1

12/12/2018 13:58

Now With 3 Wavelengths & Resolve Fractional

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8 weeks after the 2nd treatment

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After 2 treatments

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6728 Syneron Candela with Stand.indd 1

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Lasers & IPL

Seeing THE

LIGHT

As men increasingly covet the hair-free look, thereâ&#x20AC;&#x2122;s huge opportunity for expanding your laser hair removal services, writes Fiona Vlemmiks

hereas growing a crop of thick chest hair was once a sign of â&#x20AC;&#x153;becoming a manâ&#x20AC;?, the male body ideal is now decidedly less hirsute. More than ever, men are being assailed with images of male celebrities sporting gleamingly hairless bodies, with Love Island stars such as Wes Nelson and Adam Collard renowned for showing off their silky-smooth torsos. In fact, a recent report by industry analyst Mintel showed that 46% of British men aged 16-24 removed hair from their bodies in 2018, up from just over a third (36%) two years earlier. The study also revealed that 57% waxed or lasered their pubic area in 2018, compared to 40% previously, while 42% of males removed hair from their underarms, up from 16%, and the number of guys removing hair from the chest doubled from 15% to 30%.

Interestingly, the research also highlighted that men aged 16-24 are removing body hair almost as much as young women of the same age, with similar proportions of both (29% of men versus 34% of women) removing hair more frequently in the past 12 months.

professionalbeauty.co.uk

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Lasers & IPL

With male hair in general thicker and coarser, increased pain levels and the possibility of ingrown hairs are more likely for men waxing and shaving than they are with women, making laser or IPL a very viable option. “Male laser and IPL hair removal treatments are becoming increasingly popular to minimise hair reduction, reduce ingrowing hairs and decrease maintenance,” says Dr Samantha Hills, clinical director at Lynton Lasers. “Our clinics across the UK have seen a surge in demand from male clients requesting laser or IPL hair removal in 2018. An average of 17% of clinic patients are male. Laser and IPL successfully achieves between 60 – 95% reduction from an average of six hair removal sessions. Popular

treatment areas for men include the face, chest, underarms, lower back or the pubic region.”

Opportunity knocks Phoebe Cowley, marketing and events manager at 3D-lipo, which supplies the 3D-Trilogy Ice laser hair removal machine, says no extra training or special treatment protocol is needed for businesses expanding their laser hair removal services to include the male market. “With laser, we always have to work on colour, so we need some pigment in the hair whether it is male or female,” she says. “There is no difference between male and female in terms of the structure or growth patterns but a male will generally have more follicles per square >

professionalbeauty.co.uk

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Lasers & IPL

prevent the incidence of ingrowing hairs on the face, neck and jawline areas,” she says. “The newer laser technologies allow for quicker and less painful treatments, perfect for male clients.”

Marketing to men

centimetre than a female, so they will have more hair. There are no differences in treatment protocols because all the follicles work in the same way and each growth pattern is similar whether it’s male or female. “There are three different cycles of hair growth: anagen, catagen and telogen. Men and women go through the same cycle so as far as treating and getting results you still have to follow the same process. It’s always recommended to do a course of sessions, generally monthly, to get the best results for both men and women.” In fact, Cowley says treating men can sometimes be simpler and more effective than treating hirsute females. “Another difference is that with female hair, although it is normally a cosmetic hair growth that you’re treating, it could also be hair hormonal growth, whereas gents don’t really have hormonal hair growth. So potentially, it would actually be easier to treat men.”

To successfully attract male clients, it is important to consider revising your marketing strategies, ensuring promotional material is suitably targeted to them. Creating dedicated treatment brochures or menus showing images of men rather than women, and giving clear treatment prices for the areas typically required by men such as the back or beard area is advisable. Dr Ian Hallam, director of the Smart Group, which supplies the Cosmedico laser range and the Hair No More concept, says: “Clinics that are successfully marketing treatments to male clients are doing so via dedicated male treatment price lists, advertising treatments with names such as the Brokini and Brozillian.” To grasp the attention of males, Hallam suggests hosting male-only events at your salon, spa or clinic. “This allows men to come along, see a treatment in action and ask questions in a non-threatening environment.” With the trend for smooth skin showing no sign of abating, and considering that no expenditure on additional training is needed, slotting male treatments into your existing laser services could be a simple and inexpensive route to profit. PB

The ouch factor The Mintel statistics further indicate that the hipster beard trend shows no evidence of waning, with 44% of men claiming to have some stubble, 20% a closely trimmed beard and 7% a thick, full beard. Yet keeping facial hair well groomed via shaving or waxing can be a painful experience for men when compared to using the newest, virtually pain-free lasers or IPL technologies. Hills says: “The increased number of male clients in our clinics are predominantly requesting treatment to shape their beards but also to help

professionalbeauty.co.uk

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Venus Freeze Plus™ is an easy to use system with advanced safety features for wrinkle reduction, which leads to tightening of the skin. It showcases two breakthrough features to enhance patient safety and obtain ease of use for the operator, which can lead to consistent and predictable results.

(MP)2 TECHNOLOGY NON-INVASIVE ANTI-AGEING TREATMENTS

Anti-wrinkle effect tightens lax skin neocollagenesis and fibroblast stimulation

ADVANCED SAFETY FEATURES MULTI-POLAR RADIO FREQUENCY

PULSED ELECTRO MAGNETIC FIELDS

Integrated Automatic Temperature Control (ATC) delivers optimal patient safety and comfort throughout the treatment.

MULTI-POLAR RF & PULSED ELECTRO MAGNETIC FIELDS

APPLICATORS

EASY TO USE Preset treatment parameters, ergonomic applicators, Real-Time Thermal Feedback deliver unparalleled ease of use for the operator.

NO PAIN, NO DOWNTIME & SAFE FOR ALL SKIN TYPES

DIAMONDPOLAR™ Small treatment areas

Radio Frequency (RF) technology is proven to be safe for all skin types. Together with being painless and having no downtime, you will see higher patient satisfaction with Venus Freeze Plus™ treatments.

OCTIPOLAR™

Large treatment areas

Courtesy of Eric Adler, MD

Call now for more information

Before

Telephone: 0208 748 2221 email: info.uk@venusconcept.com www.venusconcept.com

After

FDA approved Medically CE Certified

Lasers & IPL

MACHO machines We take a look at the best pain-free laser and IPL options for treating men

Fibra DFA

Triology Ice

The Fibra DFA is a hairremoval device from The Baldan Group that can be used to treat every skin type. The laser light is emitted from the machine rather than the handpiece, meaning the heat on application is eliminated, equaling a “totally painless” treatment, according to the brand. Perfect for using on men’s sensitive areas, the light produced by the multiple diodes is concentrated in one pulse and transferred uniformly and directly to the hair, ensuring the treatment is quick and efficient. £38,900 07852970579 baldangroup.com/en/

An attractive option for sporty men, the Triology Ice from 3D-lipo is suitable for treating all hair types year round – even in summer. Launched in 2018, the device combines the proven benefits of three wavelengths in a single handpiece. Rather than exposing the hair follicle to single energy pulses, the Triology Ice works by gradually heating the dermis and damaging the hair follicles without injuring the surrounding tissue. The applicator is moved over the treatment area quickly, while the cooling system ensures that the treatment is comfortable. £25,000 01788 550440 3d-lipo.co.uk

Skin Pulse SHR Great for busy men, the Cosmedico Skin Pulse SHR uses rapid pulses of selected wavelengths of light at low energy with a gentle, incremental heating process to improve comfort, while the skin is cooled to -4ºC. The SHR handpiece, with its “slide and glide” application over the body ensures that treatment times are reduced by up to 66%. Cosmedico says the system is suitable for use on Asian and black skins. Lease purchase from £16 per day 01344 411480 cosmedipl.co.uk

professionalbeauty.co.uk

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Lasers & IPL

Diolaze

LightSheer Desire The Lumenis LightSheer Desire is ideal for sensitive skin. Two technologies work in tandem: vacuumassisted, high-speed integrated technology and Lumenis’s ChillTip cooling system. ChillTip offers epidermal protection during laser treatment and also increases efficacy and patient comfort as it takes heat away from the area being treated. The device has three handpieces to treat any body area, including the back and chest. Price on application 020 8736 4110 lumenis.com

The Diolaze’s large treatment spot size means hair-removal sessions can be performed quickly and easily on men’s backs and chests. The device has a large built-in skin-cooling surface for optimum client comfort, and the machine can be used on most areas of the body. The diode pulse guide scanner and high pulse repetition rate at all energy levels ensure a reduction in treatment time. The machine is powerful enough to target and treat stubborn hair and skin types up to VI on the Fitzpatrick scale, says the manufacturer. From £49,000 020 8965 2594 (Inmode) inmodemd.com

Motus AY The Motus AY uses a true alexandrite laser, employing Lynton’s specialist Moveo “pain-free” technology that can be used on all skin types including tanned, not just the traditional Fitzpatrick I to III. The Motus AY concentrates laser energy through a 20mm contact-cooled sapphire tip with ultra-short pulse durations – suitable for treating more challenging fine and fair hair. Price on application 01477 536977 lynton.co.uk

Thunder MT A blended alexandrite and Nd:YAG laser device, the Thunder MT offers 755nm and 1064nm wavelengths in both a single or combined emission. The technology is suitable for men of all skin types and ethnicities, while the handpiece’s spot shape has been designed for minimal overlapping, covering a skin area similar to a square spot and bigger than a round spot. Distributor Advanced Esthetics Solutions says it’s possible to complete a full body treatment in one hour – great for guys on the go. £68,950 0292 023 1228 (Advanced Esthetics Solutions) advancedestheticssolutions.co.uk

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Launch Analysis

Young AT

heart

A new salon targeted at generation Z and millennials has landed in West London. LYDIA MORMEN pays a visit

ocated strategically in the Westbourne Grove area of Notting Hill, Young LDN sits on a road nestled among luxury stores and boutique coffee shops, the missing piece to a puzzle that epitomises fashionable, young London. The concept of a salon targeting gen-Z and millennials was birthed from a mother’s frustration when looking for a place where her son felt comfortable and happy to receive treatment for his acne. “My son’s skin became a huge focus for me. I took him to clinics all over London and although the treatments worked, getting him to go was such a struggle that eventually I just stopped taking him because it was just so unpleasant,” says Sue Carroll, founder of Young LDN. Looking back to the time, around five years prior, when her son was struggling with problematic skin, she recalls one occasion where he had a severe breakout and she was told that it would be three months before he would be able to get an appointment with a dermatologist. “I wanted to be there for my son and help him but I just didn’t know where to turn or what to do. I thought to myself that there must be a place that mums can trust,” says Carroll.

From concept to creation “Our offering is geared towards providing an experience, while still delivering results-driven treatments. We realised that there needed to be a place where younger people could go and feel like they belonged and were safe. This then developed to the fact that if a parent is taking a child to an appointment, we could offer them a place to get the treatments they needed as well,” says Carroll. Young LDN

spans 2,500sqft across two floors, split into The Lounge ground floor space, and The Lab in the basement. The Lounge is designed as a one-stop shop for all things grooming, hosting nail, blow dry, peel and make-up bars. This area is designed as an experimental, all-in-one space with generation Z and their parents in mind. “We know people are short of time, so to do everything in one place makes the whole experience easier. We want parents to be able to get their monthly manicure or a blow dry while their child is downstairs getting an acne treatment they can trust. It means clients aren’t spending precious time running from one place to another or hanging around waiting,” says Carroll. One of the challenges the team had was making sure that The Lab, a space that focuses on expert skincare, didn’t feel clinical so gen Z and millennials feel welcome and even enjoy their treatment, for sometimes sensitive conditions. Each of the four treatment rooms is decorated with a different theme. For example, the Notting Hill treatment room has murals of London landmarks on the walls, while the London Park room has a more peaceful atmosphere, with sky-blue walls and a faux grass ceiling. “We worked with a great design company called LXA

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Launch Analysis

that did everything in house, from branding to designing the space. They got what we wanted straight away and that was so important to us,” says Carroll.

The perfect package

As well as The Young Collective, Young LDN also wants to create an environment where young people can learn, inviting make-up experts in to give workshops. The Young Signature Facial is coined as “an introduction to the world of skincare” and is designed to teach teenagers to properly cleanse and care for their skin from a young age.

As well as offering one-off treatments, Young Future plans LDN has also decided to offer clients the Although the salon has been created with young opportunity to join The Young Collective, a people in mind Carroll is keen to stress that there is monthly subscription service no definition of young in their where people can pay for a eyes. “We love being in a Size: 2,500sq ft collection of treatments at a residential area because the Brands: AQ Skin Solutions, Bio discounted price. “So many intention was always to attract Sculpture, Circadia, CND, people are feeling lonely in this families. We didn’t want to be in Dermaceutic, Endocare, Glo, ZO generation and this is something an area with just business Therapists: Six (on opening) we hope we can help with by people or just young Facilities: Nail, peel, blow-dry and providing packages. We want professionals, we wanted to be make-up bars, four treatment rooms our customers to feel like they a destination space for people for aesthetic treatments including are part of a collective of of all ages,” she says. laser hair removal, LED facials and like-minded people, and once we The plan for the new brand is microneedling have regulars, we want to be able that as the salon attracts to give something back so that customers, they too will invest they know we appreciate them as much as they in the idea of being part of the collective. Carroll appreciate us,” says Carroll. says, “We want people to feel that they are part of There are two packages in The Young our tribe and to grow with us. This is reflected in our Collective. The Lounge membership costs £180 treatments; for example, we offer different options per month and includes two LED treatments, for hair removal, so parents can bring a child for their two manicures, one pedicure, two peels and first sugaring treatment but as they get older they unlimited brow maintenance. The second option, can move on to laser, whereas a 30-year-old might The Lab package, includes one Spectra begin regular light peels to maintain their youthful Hollywood Peel or Revital Treatment, one Young skin then move on to something more intense as they LDN Signature Peel, One LED treatment, and start to notice signs of ageing. We want people of all one classic mani and pedi each month for £380. age groups joining us and working up through our Carroll says, “We didn’t ever want to be various programmes,” she explains. unaffordable so we looked across the whole “The ultimate goal of the salon is to create a space range. Of course, we have a high rental so we that everyone can enjoy,” says Carroll. “I wanted to couldn’t be as reasonable as we would have launch this initiative because it was something that liked, but we kept the prices as low as we could was missing for me as a mother and for my son and I without making a loss. We created the packages knew there was a need for it. I just hope people will with young people in mind.” get that need fulfilled here.” PB

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24 & 25 Febr uar y 2019 • ExCeL London

Do you care about your students’ career? One day at Professional Beauty can help your students gain knowledge, develop skills and prepare for the future

There’s so much on for lecturers at the show on Monday: Access to the Education Forum, discussing the challenges and opportunities around getting students into the industry Win up to £1,000 in the College Challenge Cup