Your Vision for Success Demands More | ProEquities

Your Vision for Success Demands More Founded in 1985, ProEquities has assembled a dynamic management team with an unwavering commitment to give financial advisors more of what you need – and deserve – to make your vision of future success a reality.

Your expectations are a starting point, not the finish line. We constantly raise the bar in what we deliver to help drive your success.

Advisors change firms because they’ve decided they want more — they need more, and they deserve more — to reach their future vision of success. And since 1985, ProEquities has been the destination of choice for ambitious and entrepreneurial advisors seeking a firm that can deliver more.

More responsive service. More tailored solutions. More direct access to senior leaders. More stability. More assurance the firm you’re joining not only ‘gets’ your vision...but is as excited about it as you are.

Advisors looking for a new firm should consider this about ProEquities: Financial and operational security form the bedrock of our value proposition. Being part of a well-capitalized leader in the asset protection sector enables us to provide economies of scale with competitive resources, while providing highly customized solutions to meet the unique needs of the advisors we serve and their clients.

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We get to know you – not just your numbers – to deliver truly personalized support. We seek to know each advisor in order to help every practice we serve get the most out of our wide array of trusted solutions that optimize advisor performance.

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Advisors join us – and stay with us – because we’re right-sized and values-driven. Our capital strength and ability to invest in solutions-based capabilities is just one example of what keeps nearly 100% of our financial advisors with us for 10 years or more.* •

We don’t let industry changes or your clients’ demands outpace our ability to respond rapidly to your needs. We are a leader in providing service that’s prompt, responsive, and adaptable. Phone calls to our service team are answered within eight seconds, and our routine compliance response time is typically within 24 hours.

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We know you need more in your journey towards greater success and true independence. And we’re ready to navigate this journey with you.

Call our business development team at 866.933.2163 or learn more at JoinProEquities.com.

My best,

Chris Flint ProEquities President & CEO

*Average annual retention rate of 97% for each of the last 10 years for advisors with a minimum GDC of $150K through the second quarter of 2019.

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Fast Facts

Fast Facts

We think like entrepreneurs, because that’s who we support.

Founded in 1985, ProEquities is an independent RIA with a broker-dealer headquartered in Birmingham, Alabama. We have over 500 FINRA registered offices and support more than 700 independent financial advisors nationwide who, in turn, serve over 160,000 clients. Our advisors include investment advisor representatives, registered representatives, and registered investment advisors who work through hybrid RIA service models. ProEquities is a wholly owned subsidiary of Protective Life Corporation.

Research tools Financial planning Practice valuation & benchmarking tools Technology supporting rep managed accounts and third-party managers

OVER

OF EXPERIENCE

24 HR AVG FOR ROUTINE COMPLIANCE RESPONSES

For advisor use only, not for public distribution.

BASED ON 2018 PRODUCING ADVISORS WITH GDC > $20K

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Dedicated in-house consultants Comprehensive advisory and cybersecurity platforms Direct access to our leadership team Dedicated team that supports top producers Robust selling agreement list including alternatives

PRODUCT & PORTFOLIO SUPPORT

162 YEARS

COMBINED FINANCIAL INDUSTRY EXPERIENCE

OVER 150 YEARS OF FIXED INCOME SKILLS Investment banking, municipal underwriting, and fixed income trading desk

A Registered Investment Advisor, Member of FINRA and SIPC

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RESOURCES YOU NEED WITH SUPPORT YOU WANT

EMPLOYEE TO ADVISOR RATIO

LEADERSHIP TEAM

200 YEARS

DIRECT ACCESS TO STAFF AND MANAGEMENT

1: 6

14 8 SECONDS

CUSTOMIZED SUPPORT

WHAT MAKES US UNIQUE

Account aggregations

CLIENT SERVICES ANSWERS CALLS WITHIN

BOUTIQUE SIZE WITH NATIONAL PRESENCE

Avg Annual GDC: $183K

OUR AVERAGE PRODUCTION PER ADVISOR HAS INCREASED 44% OVER LAST YEAR.

Create your own suite of technology based on your needs.

REASONS TO JOIN

BACKED BY A WELL-CAPITALIZED LEADER

PROEQUITIES.COM/JOIN | 866.933.2163

TECHNOLOGY SOLUTIONS

TOP 5

62 YEARS

AS FINANCIAL ADVISORS

Our experts include: CFAs, CIMAs, CRPCs, CFPs, JDs & MBAs Rev 4.2019

Business Models Positioned for Long-Term Success At ProEquities, you choose the affiliation model that best supports how you run your practice and serve your clients. That way, you receive the resources, capabilities, and support you expect from your financial services partner. Better yet, our competitive payouts allow you to keep more of the revenue you generate to reinvest in your business.

A variety of affiliation models are supported, including:

INDEPENDENT ADVISORS

CORPORATE & HYBRID INVESTMENT ADVISORS

INSURANCE ADVISORS

REGISTERED INVESTMENT ADVISORS

FINANCIAL INSTITUTIONS & CLEARING

BRANCH BUILDERS

ProEquities has the supervisory structure, technical capabilities, and specialized knowledge to support the rapidly growing RIA affiliation model more effectively than most boutique firms. We provide the flexibility to operate autonomously and the foundational strength to create efficiencies and support future success.

Merger and Acquisition Guidance

We can help you monetize your practice to sunset your business or acquire another firm. Finding the right partners can be challenging, but we can help you prepare for the transition. If you’re positioned for growth, our team can facilitate the acquisition process.

Strategic Partnerships

ProEquities has a longstanding partnership with Pershing to execute and clear general securities and mutual fund transactions. Pershing has been a leading global provider of financial business solutions for almost 80 years with approximately $1.8 trillion in global client assets, as of March 2019. Trust services are offered through Pershing and Reliance Trust.

Clearing and custody services are also available through TD Ameritrade and Schwab for independent registered investment advisories.

For advisor use only, not for public distribution.

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Advisory & Planning Support Tailored to Your Business

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From plug-and-play options to in-house consultants, we offer the support and resources you need to manage an efficient and effective wealth management practice.

Your business model is unique, and our trusted solutions are flexible enough to meet your evolving needs.

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I am very knowledgeable about a select group of ProEquities products and services for my different types of clients. When I have an unusual client situation, I like to run it by the PESolutions team, so my recommendation meets the client’s needs – even if the solution is not one most familiar to me.

Brad H. | Kentucky

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For advisor use only, not for public distribution.

Plan & Advise

ProEquities provides extensive advice and planning support for advisors who have a consulting relationship with clients. From technical software expertise to plan and advice delivery, you have the resources to customize solutions that best fit your practice.

Financial Planning & Advice Support You have the flexibility to deliver comprehensive financial planning or modular financial advice depending on client objectives and life stage. Based on your business model, our industry professionals can help identify effective software platforms with an understanding of goal-based and cash flow planning methodologies. The team will also work with you to support data integration for seamless, digital workflows. Hourly and flat fee payment arrangements are supported.

PESolutions Consulting Services The PESolutions team will become your new best friend. This dedicated group of in-house consultants helps solve your unique client scenarios through portfolio construction, fund manager search and selection, due diligence screening, retirement planning, income solutions, and more. PESolutions is the one-stop shop for your wealth management needs.

Invest & Manage

You have the freedom to create your own portfolios, access third-party managers, or even combine the two in a unified managed account on our fee-based, advisory platform powered by Envestnet. The PESolutions team curates a list of institutional and boutique money managers that addresses the full spectrum of client needs.

Customized Programs Gain access to third-party institutional and boutique money managers through the Advisor’s Choice SMA or Advisor’s Choice Strategist programs. To build more custom solutions, advisors can manage accounts using stocks, bonds, mutual funds, and ETFs while acting with or without discretion. Due diligence updates with available managers and funds are released quarterly, so you can manage client expectations effectively.

Operational Efficiencies Take advantage of account monitoring, global trading, rebalancing tools, customized performance reports, and tax-loss harvesting to benefit your clients. The ProEquities technology stack streamlines workflows, so you have more time to spend strengthening relationships with your clients. The PESolutions group helps customize the advisory platform to your specific needs, even down to personal arrangement of the homepage.

Personalized Dashboard A custom report is delivered to advisors with assets on the Envestnet platform, providing a quarterly breakdown of your advisory business, how that compares with your peers at ProEquities, and how advisors across the industry are practicing. Average client fees and industry trends are also included for reference.

For advisor use only, not for public distribution.

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Business Consulting Services for Growth & Development Dedicated Practice Management Consultants to Optimize Your Business The practice management group partners with you to help improve practice efficiency, effectiveness, and profitability through increased adoption and enhanced use of the products, services, and programs offered.

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Succession, continuity, and acquisition experience to guide you through each business transition

Business planning, networking, and marketing resources to help you assess, plan, and prepare the next phase of your growth

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In-person consulting services to evaluate and analyze opportunities for future success with customized recommendations to support continuous optimization

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Business intelligence platforms, including Truelytics, to help accurately value, benchmark, and strengthen your business, providing tools to analyze operating and portfolio dynamics against key performance metrics and maximize your market value

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Study groups bring together like-minded advisors to share ideas, best practices, and peer-to-peer networking

The Women’s Networking Forum facilitates in-person and virtual discussions about a wide range of practice management topics particularly relevant to female advisors

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Advisory Boards provide a forum for dialogue at the sales assistant and advisor levels to maintain open communication between ProEquities and our partners in the field

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For advisor use only, not for public distribution.

Personalized Marketing Support to Position Your Practice The marketing team enjoys building relationships with our advisors, because the best ideas often come directly from the field. This team contributes strategy and branding guidance to help differentiate your practice.

To help you thrive, third-party partners offer services to build your brand and promote your business. New vendors are consistently evaluated to identify effective platforms and tools that help elevate your practice in the marketplace.

Only a phone call away, this team can match your goals with the right strategic partner and help: Build your brand • Logo design and visual identity

• Tagline creation

Promote your services • Custom client brochure with advisor bio

• Digital marketing tactics – display ads, lead generation, newsletters, etc.

• Social media engagement

• Turnkey client seminars and events

• Website development and maintenance

Concierge Approach to Enhance Your Experience At ProEquities, service excellence is prioritized to support the culture that you’re able to extend to your clients. Our ProElite program is designed for top performing advisors and includes three distinct service levels with exclusive benefits, based on annual production.

ProElite partners benefit from several upgrades, including: • Access to a personalized FundDiagnosticSM tool to evaluate performance of mutual funds and ETFs held

in your advisory accounts, including an analysis of Class C shares

• Conference incentives to attend our annual business development event

• Eligibility for The Elite Summit — annual recognition trip for top advisors

• Enhanced access to in-house practice management consultants

• PESolutions consulting services for a one-on-one review of your advisory and planning business

• Phone call priority, decreasing wait time

• Truelytics business intelligence platform to calculate practice valuation and more

• Top-of-queue processing for account paperwork

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“I have never had an issue, a question, or an idea for development that was not completely addressed by ProEquities. Resources are endless and they don’t just put them out there, they hear what you have to say and make the appropriate connection. We respect one another and are loyal in every way.

Kim H. | Ohio

For advisor use only, not for public distribution.

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Technology Platforms That Strengthen Your Practice ProEquities identifies leading fintech providers and integrates platforms through a single sign-on Advisor Portal to create efficiencies. A dedicated technical support team is just a phone call away and ready to help when you need assistance. Training webinars and individual sessions also help facilitate seamless workflows.

Data Protection & Cybersecurity Initiatives In an era of escalating cybersecurity risk, our partnership with Entreda provides a comprehensive level of protection to enhance the security of client data, mitigate risk, and prevent phishing attacks. While many financial services firms rely on patchwork solutions, this leading cybersecurity platform sets the standard for higher data integrity and security safeguards.

Our integrated technology offerings simplify and streamline routine business operations, giving you more time to spend with your clients:

Broadridge FMG Suite* ProLytics powered by Truelytics* Smarsh Social Media Support

Albridge eMoney 360 Pro* MoneyGuidePro* Pershing’s NetXInvestor* ProEquities AMPSM

Practice Management & Marketing

Client Access

Financial Planning & Advice

Advisor Portal

Client Review & Consolidated Reporting Albridge DST Vision

eMoney 360 Pro* Finance Logix* Financial Profiles* MoneyGuidePro* NaviPlan* Retirement Income Illustrator* RetireUp*

Communications Business Resources & Technology Compensation & Reporting Operations & Compliance Advisory & Planning

Brokerage Platform Trading News Quotes

Pershing’s NetX360

For advisor use only, not for public distribution.

Client Relationship Management & Document Storage

Account Setup & Forms

Docupace eSignature via Laser App Anywhere ProEquities AMPSM Straight Through Processing

*optional tools not included in the Technology Package

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Argus* Dow Jones News* Morningstar* ProEquities AMPSM Portfolio S&P Market Scope* Analysis & S&P Reports* Research and more...

CellTrust Redtail* SmartOffice*

Beyond Traditional Wealth Preservation Protective Securities provides fixed income solutions to institutional buyers, financial services firms, and independent financial advisors. Our industry professionals research initiatives and craft personalized solutions based upon the unique needs of each client.

As a partner of ProEquities, Protective Securities delivers access to competitive products, in-depth analytics, and resources that much larger organizations generally maintain. Our price advantage stems from valuable relationships in the marketplace built over time, based on years of repeat business.

Protective Securities offers an array of products designed to increase fixed income revenues, including: Asset-backed securities • Certificates of deposit (CDs) • Competitive underwriting of tax-exempt bonds • Corporate bonds • Direct US government and agency bonds • Inflation protection products • Mortgage-backed securities / CMOs • Municipal bonds • Structured investments •

For advisor use only, not for public distribution.

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I’ve spent 20 years in the industry, and I’ve never been so satisfied with a department in a big company as I am with Protective Securities. The staff provides personable, knowledgeable service and gets to know the advisor and their preferences. When they find bonds that match my preferences, my phone rings.

Karen M. | Texas

Cutting-Edge Analytics While you’re focused on networking and meeting with clients, we use our resources to define trends, understand value and market sentiment, and identify opportunities in the fixed income markets.

Individualized Support & Training We offer market news and personalized consulting to keep advisors informed, including: • Client-approved presentations • Market insights and individual consulting with our trading specialists • One-on-one training • Webinars Customized Bond Ladder Creation We work closely with you to develop personalized client presentations. Using Pershing’s NetX360, bond ladders include graphics and portfolio averages (ratings, coupon, maturity, modified duration, pricing, payment schedule / cash flow, etc.) to effectively support your investment recommendation.

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Most people dread change. But with ProEquities, the transition process was short lived. I know I made the right decision, and my clients are all the better for it.

Jay M. | North Dakota

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For advisor use only, not for public distribution.

Making Your Transition to ProEquities Changing financial service companies is a decision that can impact your business on every level. Experiencing a smooth and uneventful transition is just as important.

Keys to a Successful Transition Preparation Before you join ProEquities, you will complete an online profile so the transition process can be tailored to your business model.

Training

The transition team will work with you to customize a training plan for you and your staff on ProEquities’ policies, procedures, and technology platforms. This curriculum consists of one-on-one training resources, webinars, and in-person forums.

Support

A transition consultant will serve as the liaison between your office and ours. Our goal is to transition your book of business with minimal disruption, so you can focus on your business and your goals.

Technology

ProEquities will provide technology training throughout the transition process to ensure you have a solid working knowledge of the platforms available to you. The tools included in your technology package will empower you to manage both your business and your clients directly from an online portal.

For advisor use only, not for public distribution.

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Onboarding Milestones

Our integrated transition process will get you back up and running in no time. That way, you can quickly focus on the growth of your business and the financial security of your clients.

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5 Weeks Pre-Affiliation Ongoing dialogue with transition consultant • Set transition milestones and customize checklist • Complete due diligence paperwork •

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6 Weeks Pre-Affiliation • Initial call with transition consultant

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▲ 2 Weeks Pre-Affiliation Begin training (compliance, technology, products)

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3 Weeks Pre-Affiliation Develop client transition plan Audit accounts and finalize client list

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ONGOING SUPPORT

▲ Post-Affiliation Review customized checklist with transition consultant • Introduction to practice management, PESolutions, ProElite, etc.

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Affiliation Week Submit resignation letter Complete licensing and registration process • Submit client forms through ProEquities • •

Whether you’re interested in joining an existing branch or starting your own firm, we’re excited about helping you achieve your vision for future success. Discover the benefits of joining a boutique service culture with large-scale resources.

Stop settling for less. Connect with a business development consultant at 1.866.933.2163.

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For advisor use only, not for public distribution.

Backed by Protective Life and Dai-ichi, One of the Largest Global Life Insurers

Certainly, investors want to know their supporting companies are well founded and financially stable. Our parent company is wholly owned by Protective Life Corporation, whose consolidated GAAP assets total $92.5 billion*, and which is part of Dai-ichi Life Holdings, Inc. (“Daiichi�). Dai-ichi is among the largest global life insurers and is traded on the Tokyo Stock Exchange (TYO: 8750). *as of 3/31/2019

OUR MISSION

OUR VALUES

We are Protective. Our mission is in our name.

We are going to tear down the barriers that block people from protecting their tomorrow so they can embrace today. This will change lives.

This is our purpose. This will be our legacy.

Do the Right Thing Serve People Build Trust Simplify Everything

ProEquities, Inc. | 2801 Highway 280 South | Birmingham, AL 35223 866.933.2163 | JoinProEquities.com |

ProEquities, Inc., Member of FINRA and SIPC | A Registered Investment Advisor

For advisor use only, not for public distribution.