THE INDUSTRY FRAMEWORK
A FRAMEWORK
FOR THE FUTURE H
ere at Products of Change, we will very proudly tell you – and anyone who happens to be walking by – that we have a plan: To transition the brand and licensing industry to a more sustainable future. The response we get is usually the same. How did you get in here? And how are you going to make a $290bn global industry more sustainable? It’s our answer to that ultimate question that makes us proudest of all. Because this isn’t the endeavour of one team of two or three dreamers. This is the collective heave into action of an entire industry working together. You. Yes, every single one of you. The Natural History Museum, the LEGO Group, BBC Worldwide, Hasbro, and Paramount have all collectively offered up insight, input, and expertise in the development of this crossindustry Framework, alongside Art + Science, Golden Bear, George @ Asda, and the team of advisors working alongside Products of Change each an expert in disciplines including packaging and material innovation, circularity, carbon calculating, and net zero. Yes, this has been poured over by industry peers and experts, those who know each of the moving parts of this wonderfully fast-paced and endlessly creative $290bn global brand and licensing industry and those that understand just how critical it is to provide the right kind of tools to progress us all towards transformative business practices. “Within the brand and consumer product industry, we see our peers actively implementing and
Two years in the making, Products of Change can finally unveil a new major milestone for the global brand and licensing industry’s journey of sustainable development – a cross-industry collaborative project and free resource, the Industry Framework.
“The purpose of this framework is to support industry partners across a broad spectrum of touchpoints. It can be overwhelming to not only identify what stage you’re at within the journey, but also embark on it. “This framework is clear in its approach and offers up realistic recommendations, timescales, and measures of growth.” Maxine Lister, head of licensing, The Natural History Museum
“This framework will be a great resource for any company, no matter where they are on their sustainability journey. The creation of useful resources such as this will also help POC continue its great work of educating and driving sustainable change.” Claire Bates, marketing manager, Danilo influencing positive change, but we are all at different points in that journey. By pooling our knowledge and experience, we’ve been able to create a foundation that allows people to align the framework with their own business practices in a clear, and transparent manner – whether they’re at the very start of the journey or wanting to make greater strides in sustainable manufacturing with considerable impact,” Maxine Lister, head of licensing at The Natural History Museum, a key collaborator on the project, explains. “It’s also allowed us to reflect on our own practices, and review how we can make changes in our own contractual agreements, so we prioritise the discussion around sustainability early in the conversation.” The Framework The Industry Framework – expertly produced by the design wizards at PowerStation Studios - is split into Parts One, Two and Three; offering businesses and their green teams a step-bystep guide into first implementing the basic groundwork and initial processes to prepare themselves for a period of transition.
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