History of Commercial Photography – A Definitive Guide HISTORY OF COMMERCIAL PHOTOGRAPHY Everyone is aware of the importance of commercial photography in the advertising world. And it will be very interesting to have a look at the journey of commercial photography. The earlier days of commercial photography and the progression afterward.
THE EARLY DAYS In 1837, the first successful form of photography was produced and back then the equipment was not even portable. The photography was produced by the wealthy and savvy hobbyist. This type of photography is known as the daguerreotype. Commercial Photography and advertising primarily started in 1850. Earlier capturing photos was viewed as more of an art form and mostly used to capture the important moments. The procedure of developing photos and the equipment both were technically very demanding, and cumbersome.
THE RISE OF FASHION PHOTOGRAPHY In 1911, Edward Steichen made the first serious attempt in fashion photography and this was quickly followed on the buying of Vogue in 1909 by a small company, Conde Nast. Earlier Vogue used to be a small social magazine that was later transformed into a high-class fashion magazine.
THE DIGITAL ERA Photography was completely changed by the use of digital technology in 1985. Digital images were easier to use, manipulate, and stored in the computer. These digitally produced photos can be instantly reviewed as there was no need of waiting to get them developed. This led to the evolution of image manipulation and extensive usage of the green screen to isolate products digitally and create complex compositing.
PRODUCT PHOTOGRAPHY Product photography is more common on these days as a lot of techniques makes it easier to capture a high-quality image of any given product that also displays its features in great details. White background product photography is mostly done to make the product stand out and white background is preferred in the case of the product-only photos. This background makes your product pop-up and removes all the distractions.
ELEMENTS THAT ARE THE CONSTITUENTS OF A SUCCESSFUL ADVERTISING PHOTOGRAPHY Some simple basics should be kept in mind while doing advertising photography. Advertising photography is all about making your products stand out and be so appealing to the customers. A good photograph with a good copy written on it is sure to make a lasting impression on the audiences. The product should be well lit so a good knowledge of light modifiers is needed. Light makes the product stand out from its surrounding. The pictures should be sharp and clean. Make your product look appealing. Leave space for copy text. A persuasive straight photography style should be used.
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