2012
10th Annual Hispanic TV Summit
presented by Multichannel News and B&C - New York
DE VIDA
TELE EL SALVADOR
Un Canal de Bendiciones
La Se単al Sin Fronteras
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www.goltv.tv
v i p s
Golden age of drama
New hire
Following Azteca America’s counterprogramming strategy, Marlene Braga, VP of Programming of the network, believes the high telenovela saturation in the market marks the golden age of Spanish-language drama in the U.S. “The market demands innovation. The consumer is growing accustomed to high quality productions,” she says. Azteca America in partnership with Sony Pictures Television (SPT) is developing a dramatic series specifically aimed at this market. Marlene Braga
Carolina Padilla
Experimented
Team in expansion
El Rey Network, the new general entertainment cable network geared towards young Americans that will launch at the end of next year, announced that its CEO is Antoinette Alfonso Zel. Zel brings to El Rey over 20 years of television, marketing and media experience, working with some of the industry’s most renowned networks and brands including NBC, MTV Networks and various blue-chip clients while at her Latino-focused La Comunidad advertising agency.
Antoinette Zel
CHIEF-EDITOR: Ríchard Izarra - MAIN EDITOR: Maribel Ramos-Weiner
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Carolina Padilla is the new VP of Affiliate Distribution, Marketing and Media Relations for the Carlos Vasallo TV channels, Cine Nostalgia and Cine Estelar. Padilla has more than 15 years of experience in the U.S. Hispanic and multicultural markets and overseas. “Securing channels that not only exhibit titles but have multi-platform rights is strategic for pay-TV distributors and their efforts to maximize subscriber acquisition and retention. Cine Nostalgia and Cine Estelar offer the largest movie portfolio for this audience and I am happy of being part of this talented group,” said Padilla.
BBC Worldwide bolstered its executive team of channels in Latin America and U.S. Hispanic with the appointment of Javier López Casella as VP of Distribution & Development. Based in Miami, Casella will report to Guillermo Sierra, Senior VP and General Manager of Channels and Brand Services of the BBC Worldwide Latin America & U.S. Hispanic. In his new role he will head the affiliate sales team and will be responsible for the distribution strategy of BBC HD, BBC Entertainment and preschool channel CBeebies.
Javier López Casella
Herrera, María Carolina Bermudez - ADMINISTRATION: Luciana Conde, Gueylin
EDITORS: Marcela Tedesco, Cynthia Plohn, Pancho Gutiérrez, Ezequiel Iacobone,
Méndez - ART: Sergio Szwarcberg, Liliana Martínez - PHOTOS & VIDEOS: Ana
Lucas Robledo, María Eugenia Gómez, Marina del Rivero, Vanessa Maldonado,
Magnani, Sofía Izarra, Luz Nis - SYSTEMS: Mauricio Roda - TRANSLATION: Eduardo
María Kowalski, Jaime Quintero, Gabriela Izarra - SALES & CUSTOMER SERVICE: Roko Izarra, Valeria Nardecchia, Sebastián Novacovsky, Mara Fernández, Amy Ibarra,
Kondracki - CORRECTION: Luis Alberto Magnani - SUBSCRIPTIONS: Elangy Trujillo 37 NE 28th St. Miami, FL 33137, EE UU - INFO: info@produ.com; ventas@produ.com;
Kalú Fermandois, Matías Stetson - PRODUCTION: Andrea Jurado - DATA: Ana María
subscriptions@produ.com - T +1-305-256-6774
www.produ.com
Satisfied with growth
Alejandro Bernal
Alejandro Bernal, New Channels Manager of Caracol Televisión Internacional, says they continue to work with cable operators in the U.S. Hispanic market to maximize platforms and VOD opportunities for the signal. He also said the channel has an innovative new project it will announce soon. “Our growth has been very satisfactory. We maintain our exclusivity with DTH and we’re being carried by the top cable operators, which has boosted our distribution to over 2.5 million subscribers,” added Bernal.
Digital extension
ESPN launches ESPN Deportes+ on ESPN3, a new programming extension of ESPN Deportes and ESPN3 dedicated to serving sports fans with live events in Spanish-language housed under a single digital destination. At launch, it is slated to carry over 200 exclusive, live sports events. “It will serve as an extension of ESPN Deportes television, allowing us to showcase live programming that is relevant to our Hispanic audience, and in their own language,” said Lino García, General Manager of ESPN Deportes.
Transformation
Once TV Mexico and Lemon Films introduced their first co-production with the series Paramédicos. Produced in collaboration with the Mexican Red Cross and based on real stories, the series seeks to add to and consolidate the channel’s new adult audience. It also expands the catalog of original productions for international distribution. “Ever since Once TV Mexico started co-producing series in this format, the audience has changed from being dominated by kids to a 19-39 demographic,” said Rafael Lugo, Director of Once TV Mexico.
Rafael Lugo
Partnership
Lino García
Jennifer López, world-renowned actor, recording artist and businesswoman, and nuvoTV announced an exclusive creative, production and marketing partnership to bolster nuvoTV’s mission to deliver entertainment for today’s Latino audience. “Jennifer López is the perfect partner for our network. Jennifer’s unique combination of talent, imagination and determination, combined with her passion for great entertainment, gives nuvoTV a wonderful opportunity to redefine television tailored for English-speaking Latinos,” said Michael Schwimmer, CEO of nuvoTV.
Michael Schwimmer
www.produ.com
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New season
Luca Bentivoglio
LATV Networks announced a new season of current and original programming that includes shows like Cinelticket and Patrullando Tijuana, product of the partnership with TV MEX. “These new programs anchor a full slate of shows that push the envelope of Spanishlanguage and bi-lingual programming. With Cinelticket, we have a show that can finally provide a platform for both established Spanish-language stars as well as up-and-coming urban Latino cinema,” commented Luca Bentivoglio, LATV’s COO and Head of Programming.
Hero with MundoFox
Hero Broadcasting LLC, owner & operator of local Phoenix television station KMOH 6/KEJR 40, officially launched as the local MundoFox affiliate. MundoFox is the new Spanish-language network from Fox International Channels and the RCN Television Group (RCN). “MundoFox’s original programming will challenge Univision and Telemundo because it provides a quality alternative to the cookie-cutter entertainment landscape that has become a fixture in Spanish-language television,” said Robert Behar, President and CEO of Hero Broadcasting LLC.
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www.produ.com
Triple-play
Rubén Mendiola
Comcast announced the nationwide rollout of Xfinity Triple Play MultiLatino, which combines MultiLatino TV video programming and services, a fast highspeed Internet service and a phone service that includes 300 international minutes per month to Mexico and Latin America. “We are excited to launch the first-ever triple play package that is designed specifically for Latinos. We’re offering our Hispanic customers considerable savings while they enjoy our best products,” said Rubén Mendiola, VP and General Manager of Multicultural Video Services at Comcast.
College football
Robert Behar
Fox Deportes makes history by broadening its program offerings with the addition of the popular American sport of college football to its telecast schedule. The network’s coverage of 17 games is the most-ever carried in one season in the history of U.S. Latino media, and none have been televised on Fox Deportes since 1996. “We are proud to expand our event portfolio by offering the biggest sports brands that reflect and serve today’s U.S. Latino,” said Vincent Cordero, Executive Vice President & General Manager of Fox Deportes.
Vincent Cordero
Client development
Telemundo Media named Patty Marrero Senior Vice President of Client Partnership Development. Marrero will report to Dan Lovinger, Executive Vice President of Advertising Sales & Integrated Marketing for Telemundo Media, and Enrique Pérez, Senior Vice President of Sales for the Telemundo Station Group. She will be based in New York. In this role, Marrero will oversee all new client development and enterprise selling activities for Telemundo Media, including Telemundo Network, Telemundo stations, mun2 and all digital properties.
Patty Marrero
International
For the little ones
BabyFirst Americas, the channel geared toward children up to four years old, reaches eight million homes, thanks to Comcast. Mario Solís Marich, VP of Programming of BabyFirst Americas said that now is the boom time for Latino entertainment and Latino educational programming. “I have been for 14 years in English entertainment and I have never seen the advertisers and the broadcasters so open and ready as they are now, to distribute Latino content,” he said. Mario Solís Marich
Interactive
Azteca premiered its new project Los Rey, starring Rossana Nájera, Michel Brown and Leonardo García, and produced by Elisa Salinas. The show will be distributed internationally and will feature integrations of brands such as Bayer. “This is a large project, with an international cast that will allow us to export it to other markets. In the coming months we will start selling it and we hope to reach over 40 countries,” said Alberto Santini, Director of Azteca Novelas and Azteca Trece.
Alberto Santini
Univision Communications Inc. announced the appointment of Jesús Chávez to Senior VP of Interactive for Univision Television Group (UTG). He will continue to be based in Dallas and will report to Kevin Cuddihy, President of UTG. “We are confident that Chávez’s leadership and unique understanding of the local stations as well as their changing needs will help drive the growth of our local operations,” said Cuddihy. Chávez will drive strategy and development on the interactive offerings for the Station Group, overseeing all local online and mobile efforts across the UTG footprint.
Jesús Chávez
www.produ.com
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The sophomore-season of Quiero Mi Baby delivers an awe-inspiring and emotional sneak-peek of bicultural parenting, taking viewers into the realities of gay parenting, multiple miscarriages, disconnected families, mixed faiths and overcoming genetic disorders. The second season debuts a music video for the series theme song De Nuevo, featuring Latin star Eli Jas.
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High Hill Entertainment produces for MGM Networks Latin America the new original show La Chispa de Chef Carmen González. The series features 10 one-hour episodes mixing reality TV and talk show. Renowned chef Carmen González hosts this show created by Marcello Coltro, EVP & CMO of MGM Latin America and directed by Carlos Mesber of High Hill Entertainment.
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For the first time in Puerto Rico, WAPA TV The new collaboration between Venevision and FremantleMedia introduce a new Productions and Univision Studios is a entertainment featuring a cast of kids telenovela that centers on a young woman’s from six to 12 years of age. Puerto Rican love for the man she never should have actor and singer Carlos Ponce host this fallen for; the love of a man for the woman reality show. The judges include for whom he swore he could never have Panamanian singer-composer Erika Ender, feelings; and the inner conflict of a mother Puerto Rican producer Edgardo discovers the man F T E E W Ewho E that E she R EDíaz and R W E Walmost I R SNT E W V IE N T H NS I XWT H NN W N T WE N N N T V E NN T F F Venezuelan duo Servando y Florentino. married is now in a romantic relationship S US$25S thousand S SSwinner will receive S The withE her ownE Sdaughter. The cast is headlined P P E N N N E A E AN NN E EAA I SN NE EA W TE RA ES NO N R S II SO O D E A TSROE N E D W S O S O S O O S SOO in prizes. by Guy Ecker and Itahisa Machado.
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While dealing with life-or-death medical emergencies, doctors must also sort out their complicated love lives in Vme’s newest romantic comedy series, Confesiones de una Doctora (Doctor’s Diary). The series shows the comedic and romantic adventures of those who spend their lives taking care of the sick and we realize that doctors really are only human.
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12 celebrities composed of Ivonne Montero, Rafael Mercadante, Mariana Torres, Daniel Elbittar, Yanilen, Ricardo Casares, Celia Lora, El Terrible Morales, Adolfo “Bofo” Bautista, Belem Guerrero, Julia “Edecán del IFE” Orayen and Rafal Acosta “Juanito”, face six challengers to the US$150 thousandI FHgrand prize in Ithe original TI R X H D O RC TOHN O TR HT H S F F T F E reality of Azteca America, La Isla, El Reality. SS Sshow S is hostedSby SN Alejandro Lukini. The E N N N N E E E E
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Nat Geo Mundo’s first Spanish-language commission Doctor Vet Miami gives viewers an inside-look at the daily life of the Latino veterinarians caring for exotic and household pets. The Miami-based series documents in four episodes, the efforts of three accomplished veterinarians and their staffs, offering a behindthe-scenes look at the dramatic practice of veterinary medicine.
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This reality pairs 10 celebrities with professional dancers and follows their every move, from workouts and rehearsals to all-out dance performances before a panel of judges and a studio audience. Winners are determined through a strict elimination process, and the US$150,000 cash prize is donated to the winner’s charity of choice. In this occasion the celebrities are Fernando Arau, Argelia Atilano, Maxi Iglesias, Alicia Machado, Maripily, Bobby Pulido, Samy, Henry Santos, rising star Valentina and María Antonieta de las Nieves.
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Over 26 episodes, the series showcases the success stories of Mexicans from the south who now live in the U.S. and Europe. The 30-minute show is produced by TV Chiapas.
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Utilísima This original reality series takes viewers Over eight episodes, Mexican Chef inside champion-making coach Javier Enrique Olvera will show viewers the Araceli González continues to provide Méndez’s AKA, providing an exclusive look influences behind Mexico’s cuisine with intimate one-on-one interviews with at the legendary Mexican-American kick the help of filmmaker Juan Carlos Rulfo. renowned personalities on ¿Qué Piensan boxer’s current roster of MMA superstars, Offering delightful feedback from people Los Hombres? delving into the lives of the including former UFC heavyweight in the kitchen audience, Chef Olvera most sought-after personalities to discuss champion Cain Velásquez, current demonstrates how good food goes love, work and family, among other topics. Strikeforce heavyweight champion Daniel beyond the kitchen table and can become InWthe season the host sits with N E VW E N T T F O O E W E E E E down R W W W E E R R T Hnew T N N S E R T X X T H I I R R N N E N T T R I EF NT H C C I I I T N E O H O N H V E T V H T D F H N N N S N N S IW T D T E H F F F F T T Cormier and multiple-title-takers Jon Fitch, an exciting adventure of its own. Chilean actor, Gonzalo Valenzuela and SS S S P S S Ssinger, S Luke Rockhold SBaroni, S S S Venezuelan S SJosé LuisP “El Puma” S and Phil more. S S N E AN N N E R N E N N E A E A NE A N E A E N NE A N E A E AN E E N I S E AD SE O N I S E AD E O N N E EWA T REEANS O N A S O E A S O NT R E O S O S O S I O A S AO S O S O S O S O S O N E W S A O O S S O S O S O Rodriguez, among other guests.
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The new original reality series Larrymania stars prominent Latin music superstar Larry Hernández. The 10-episode, one-hour series takes viewers into the absorbing world of the private entertainer, who was born in Los Angeles and raised in Culiacan, Mexico. The show is being produced by Cinemat and Executive Produced by Gloria I F T H I X T H O R T H S F F Medel Solomons for mun2.
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Hispanic sports TV market grows Two new sports signals have entered the U.S. Hispanic market this year. This niche has proved to be an advertiser favorite
The niche of sports pay-TV in the U.S. Hispanic market is highly coveted by brands and advertisers because sports is one of the activities with most appeal for all demographics, and particularly for Hispanic adults, whose purchasing power has been steadily rising. The niche, historically dominated by Fox Deportes, has seen the addition of channels of the caliber of GolTV, ESPN Deportes, and more recently, Univision Deportes Network and the new signal beIN SPORT.
A valuable fan base for brands John Fitzgerald, VP of Sales of ESPN Deportes, says that sports have always served a valuable fan base for
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brands. Youth, affluence and brand loyalty are some of the reasons why. “In an age of such media opportunity – across and in media – fragmentation puts a premium on finding this type of audience. Sports has shown itself to be the best type of entertainment to deliver that audience in mass and with high levels of engagement,” added Fitzgerald. Rodrigo Lombello, COO of GolTV said, “networks have spotted an opportunity by drawing in an audience that is passionate about sports. The Spanish population is growing at a rapid pace and has always been a culture centered on sports such as soccer, baseball and boxing. There is no question that
John Fitzgerald
Vincent Cordero
Spanish speaking sports fans are devoted and proud of their heritage, and what better than providing them with a venue to view their country’s national teams, especially as live sports programming continues to be in high demand.”
New players in the market
“The U.S. Latino market is the new face of America and the biggest growth opportunity for any industry, sports, has been and continues to be the premiere face of TV, and cable TV is the driving force in media. Therefore, the overall media industry is investing in U.S. Latino cable sports networks,” said Vincent Cordero, Executive Vice President & General Manager of Fox Deportes.
“The single most watched soccer league in the U.S. is Liga MX which, until now, had only been available on broadcast television, and coverage couldn’t go much beyond the actual match. We launched Univision Deportes Network to be the undisputed home of Mexican soccer. Our audience was demanding that a trusted high-quality programmer, one who fully understands their passion, offer them a dedicated
According to Juan Carlos Rodríguez, President of Univision Deportes at Univision Communications Inc., there just hasn’t been enough relevant content available to satisfy the passion of Hispanic sports fans.
“The overall media industry is investing in U.S. Latino cable sports networks,” Vincent Cordero, Fox Deportes
Rodrigo Lombello
environment through which they can access the live matches, sports news, analysis, and entertainment they crave 24/7. Because of this strong demand, Univision Deportes Network is available on broad distribution tiers on DISH, FiOS TV, AT&T U-Verse and, soon on Cablevision, evidence of the large appeal our sports content offers audiences,” commented Rodríguez. Since last August beIN SPORT was added to the group of sports networks catering to the Hispanic community. “We are very proud to bring to the American community a new way of watching sports, a better way, where all platforms come together to provide a truly custom-
Yousef Al Obaidli
ized and totally unprecedented depth of interactive experience to the viewer,” said Yousef Al Obaidli, Managing Director of beIN SPORT. Asked about the boom of sports channels catering to the Hispanic market, Fitzgerald adds that if you are a distributor of media, sports makes you more valuable to potential subscribers and if you are a company that needs to speak to consumers, sports is the best platform to do that. “That is why you see the proliferation of media companies looking to build out their sports businesses,” added Fitzgerald. Fitzgerald emphasized that ESPN has known this for 33 years. “We have
Univision Deportes Extra
quality content, scale and engagement across all media and all languages. We feel very comfortable in this space and our value proposition to all of our partners,” concluded.
Benefits of the programming
Among the benefits of this type of programming, Lombello mentioned the audience. “Sports programming provides advertisers a very specific audience that is highly engaged. In addition, live sports offer advertisers the ability to pinpoint exactly who they wish to reach by demographic, and do so through a programming sector (live sports) that is seeing increased viewership,” he added.
Cordero says that sports is the ultimate live viewing experience with the most passionate fan base: the ultimate in reality and entertainment TV, the greatest athletes and competition in the world, where anything can happen, and everything is happening live. “Fox Deportes is the #1 U.S. Latino sports network, with the broadest distribution, with the most original events hours, on the most exclusive basis, with the most expansive and diverse portfolio of the biggest sports event brands in the world, with the #1 rated sports news show, and the premiere soccer talk show,” emphasized Cordero.
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“GolTV is the exclusive destination for real soccer fans to get connected, offering the best league and tournament play from across the Americas, European World Cup qualifiers and matches from Bundesliga. Our network has everything real soccer fans want: live games, knowledgeable commentators, an active online forum and hi-def soccer 24/7 in English and Spanish. We broadcast over 500 live matches a year and are an efficient ad
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La Última Palabra
buy that delivers to a targeted and loyal audience,” adds Lombello. Rodríguez explained that Univision already enjoys a 50-year reputation as the leading Spanish-language sports broadcaster in the U.S. “Our dedicated sports network had a built-in audience and incredible street-cred the day it launched. To maintain that enviable position, Univision Deportes Network is focused on entertaining and informing Hispanics with
Soccer, one of the most watched sports by Hispanics
exclusive sports content that resonates most with them such as Mexican soccer, international soccer, boxing, relevant U.S. sports news, and in-depth information on Hispanic athletes. We also leverage all of our media platforms and programming assets to deliver unparalleled sports experiences to our audiences,” he added. The executive said one of the aspects that sets them apart from the
Baseball, another viewer favorite
competition is that thanks to their content partnership with Televisa, and the access to the sports teams Hispanics love most, they are able to give their fans exclusive, neverbefore-available content they can’t get anywhere else. “We offer Hispanics a direct connection to Mexico,” added Rodríguez. Maribel Ramos-Weiner
p e r s o n a l i t y
Jessica Rodríguez, EVP of Program Scheduling at Univision
“We need to make sure to counterprogram each channel to offer all Hispanics something that captivates them” At her new post as head of Program Scheduling, Rodríguez hopes to continue innovating with spaces and content and keep up with the evolution of this medium
How do you take on the challenge of handling the program scheduling area of Univision? I grew up watching Univision. I’ve always felt part of it and I remain a fan of the network and its content. It is a great responsibility to head scheduling for the entire company.
Jessica Rodríguez
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We are very aware of the position of Univision among the most important in the country, and above all, of its importance for the Hispanic viewer. This is a job that has to be taken seriously, because it’s not only about providing support to the company, but also offering our viewers the best possible programming the way we’ve done for the past 50 years, and we hope we can do the same for years to come.
In these 10 years at Univision, how do you feel about your achievements? This position was created recently, so I have a lot of work to do. I’m currently in the process of working with all internal groups to define and implement a work plan consisting of building analysis, reporting and a programming strategy, not just for the open-air and cable networks, but also for all our new media platforms. In the 10 years I’ve been with Univision, I’ve mostly work in the area of programming. The seven years I spent as vice president and manager of the Puerto Rico station were critical for the development of my career because being there helped me understand all aspects of
programming and strategy as well as how to run a station. What are the upcoming challenges? The main challenge we face is to stay number one. Competition has grown and strengthened; and it’s not just Spanish-language media, because Univision now competes neck and neck with English-language networks as well. We need to make sure to counterprogram each channel to offer all Hispanics something that captivates them, because if we don’t do it, somebody else will. What are your goals? Our goal is to continue to innovate with spaces and content and keep up with the evolution of this medium.
“At Univision, the departments of Programming, Research, and Sales, are closely intertwined because, in order to program adequately, we need to take all these elements into account.”
Por Ella Soy Eva
New media are unquestionably essential and we need to make sure all of our content is available to our audience. And it’s not just about offering our traditional content, but also about creating extensions that can increase the life of these products. How do advertising sales influence your job? It is worth noting that at Univision, the departments of Programming, Research, and Sales are closely intertwined, because, in order to program adequately, we need to take all of these elements into account. Sometimes people have the impression that programming is only about being creative and innovative. However, to succeed in this area, it’s equally as important to consider the analytic parts that deal with ratings, share, trends, etc., as well as the
Samy, one of the contestants of ¡Mira Quién Baila!
strategic area of studying the competition. Sales play a critical role in programming because we need to select the spaces where brands wish to and should be. Do you take into account the feedback from social media regarding programs, ratings, programming block, among others? Without question, social media are an essential part of the planning of the content featured on our platforms. For example, with our event Premios Juventud, viewers were integrated into the show, and that was something we planned from the beginning. Social networks should be a conversation with our audience. They are changing our industry, and that is why Univision is keenly focused on them to guarantee our leadership in this area.
Amor Bravío
What elements determine the success of shows? Is it your responsibility to decide whether or not they stay on air? Ratings are always a good gauge of the success of a show. However, they need to be balanced with whether the format is new or traditional. Sometimes we need allow time for the viewer to find and like a show. We also keep track of the show’s trend. Sometimes the highest rated shows start out with below-average results. Aside from ratings, we also need to take into account that the measure of success must also consider new media and how much people interact with the content.
How is scheduling different for a network such as Univision, versus a cable channel such as Galavisión o Univision Deportes Network? For example, Univision is the umbrella network; the one to offer entertainment for the entire family, with the best productions, and where you go to get the best news, the best special events, and the best variety shows and telenovelas. In the case of TeleFutura, we deal with more alternative programming, geared towards a mostly male audience, with fewer telenovelas. Galavisión is the largest cable network, and it being on cable, allows us to take more risks and innovate more. Our goal is to maintain the personality and style of each property of Univision. Maribel Ramos-Weiner
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The Global leader in Cath
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Azteca America continues to invest in research to better serve the audience The Hispanic network has modernized its on-air look, has increased its content and HD distribution, and it’s intensifying its marketing efforts in cities such as Los Angeles, Chicago, Houston, Dallas and New York
Martín Breidsprecher, CEO of Azteca America, said that the reality show Quiero ser Grupero, which recently closed its first season, will come back for season two. Also for next year the network will air Viña del Mar 2013. Breidsprecher also talked about the launch of the network’s HD feed. “We launched in HD over two months ago, but it’s not a direct process. DIRECTV Los Angeles already carries us in HD, as well as AT&T, and we are in conversations with Time Warner, DISH and Verizon FiOS. We launched in Houston and Dallas two weeks ago
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and we are talking with operators to be carried. We are also increasing content production in HD, which is our main goal,” he added. Quiero ser Grupero, La Isla, La Academia and the soccer games are already being produced in HD. La Academia 10 años is already being produced at Azteca’s new studios in Churubusco, Mexico. The reality show La Isla is produced in Santo Domingo, the Dominican Republic and it’s a co-production with Canal 7 in Mexico.
Martín Breidsprecher
The executive said social networks have been essential in promoting the shows. “We’ve ran several campaigns on social media and we’ve seen great response and engagement from the public, particularly younger people,” he added. Breidsprecher indicated the company continues to invest in research studies to better serve its audience. “We are going to launch a new study in where we ask the audience about their preferences. We are focusing on the channel’s image and soon we will have news to announce. We
La Academia 10 años
homogenized and modernized our screen with promos that feature a common style and that better catch our audience’s attention,” he added. Breidsprecher also pointed out they have intensified marketing efforts in markets such as Los Angeles, Chicago, Houston, Dallas and New York, supported by promos on radio, print, Twitter, Facebook and outdoor posters. Maribel Ramos-Weiner
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Young network BuenaVisión TV set to grow distribution BuenaVisión TV, the new open TV network, the first station of which is Channel 3 in New York City, is soon to be offered by Verizon FiOS, Time Warner and Cablevision for that area
Carlos Barba, President and CEO of BuenaVisión TV, has been in the Spanish-language TV industry for five decades. His new venture aims to offer a new programming alternative for Hispanics on the U.S. East Coast and the Caribbean.
Tampa, Florida and in Puerto Rico they have an affiliation with Channel 13. He also said that they have already closed a distribution deal on cable with OneLink. The idea is to extend the network throughout the East Coast of the U.S.
“I’ve been in the television industry in the U.S. for 50 years. I think there’s a lot to do, and it occurred to me to create something I call the new TV, the new communication, which is based on a channel that has a close appeal to the Hispanic community in New York,” said Barba.
Barba explains that it’s a multiplatform project, and that aside from TV, they already have radio properties in Puerto Rico, Honduras, the Dominican Republic, Peru, and soon in Mexico. “Many people are interested in that platform and we’re going to continue it with other regions,” he said.
He indicated, that along with his partners Roberto and Luis Isaías from Ecuador, they are buying a station in
Carlos Barba
Mundo Visión
El Vocero in Puerto Rico in which the media company will provide two half-hours of news, and the people in New York will be able to read the newspaper. The channel just launched and has already made additions to its programming grid, such as acclaimed shows from Colombia’s renowned Jorge Barón, El Show de las Estrellas and Noticiero TelePaís. El Show de las Estrellas airs Sunday evenings from 7-9:30pm. Noticiero TelePaís airs weekday nights from 11 to 11:30pm and is one of Colombia’s most viewed programs.
BuenaVisión’s primetime programming will include nightly news, interview and entertainment shows, plus a variety of popular movies from the big screen on CineClub. One of the entertainment shows, Hollywood Express, is produced and filmed at Universal Studios in Los Angeles, covering all of the celebrity happenings of the movie industry with Caroline Barba as the host. Other partner providers include Color Visión Channel 9 in the Dominican Republic and Teleoro Channel 13 in Puerto Rico. Maribel Ramos-Weiner
He also mentioned that the company has made a deal with the newspaper
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WAPA TV continues to lead free-TV in Puerto Rico For the past four years WAPA TV has been leading the ratings of free TV in Puerto Rico with successful shows as Idol Puerto Rico, Risas en Combo and most recently Pablo Escobar: El Patrón del Mal from Caracol TV and Idol Kids
“Last rankings showed unprecedented results, with over 60% of our programs in the top 30 spots for all demographics,” said Jimmy Arteaga, VP of Programming and Promotions of WAPA TV. He commented that the company launched in September the third season of Risas en Combo, as well as new series such as Person of Interest and the new season of The Mentalist. Additionally, the series Pablo
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Escobar: El Patrón del Mal, which premiered last August, has become the most watched show in the country. The series premiered August 10th on WAPA TV in the 9-11pm slot with an average share of 39% (22.7 ratings), outperforming rival networks Telemundo and Univisión, and produced similar results the following Saturday when it aired in the 8-10pm slot.
Jimmy Arteaga
“These results confirm that Puerto Ricans wanted to know the story of the infamous drug lord because they don’t want to repeat Colombia’s history. Additionally, high production standards and the fact that is shot 100% on location, makes the story more real,” added Arteaga. The first season of Idol Kids and the second of Idol Puerto Rico have yielded great results for the network. Once again, Idol Puerto Rico and is
Idol Puerto Rico
the most watched show in its time slot, and along with Idol Kids, secured the highest ratings for all demographics between July 15th and August 14th. “Now Puerto Rico has a new forum for kids to show their singing abilities. Although the talent has always been there, it was ever showcased,” said Arteaga. Maribel Ramos-Weiner
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True relevance: The third dimension of value Rubén Mendiola Vi ce Pre s i d e nt an d Gen era l Ma n a ger of Mu l tic u l tu ra l Video S er v ices, Com ca s t
It’s no secret that the Hispanic television landscape in the U.S. has evolved tremendously over the past two decades. What was then a world dominated by English-language programmers and just two lone Spanish-language broadcasters, today is a thriving and evolving industry with a vast amount of Hispanic channels to choose from. The growth of the Hispanic population and its purchasing power has helped us develop more and better U.S. Hispanic-focused programming and reel in advertisers. To some, this may be the time to proclaim “Mission Accomplished.” But not so fast! While affirming that we’re headed in the right direction, the steps that have
brought us here can and will no doubt pale in comparison to the giant leaps we can take now. There is still a lot of work that needs to be done, and it’s now up to us as an industry to take it to the next level. Cable is a reality for U.S. Hispanics today; there are more channels and ways of viewing Spanish-language programming than ever before. The challenge is to not only help viewers cut through the clutter, but also lead them to the Pay TV content that is most relevant to them. Hispanic consumers have demonstrated that along with more choices, they want the right programming. In fact, despite having more options
available than ever, according to Nielsen, today roughly 60 percent of Spanish-dominant Pay TV subscribers still watch Spanish-language broadcast channels exclusively on prime time. Therefore, although we’ve beamed an assortment of Spanish Pay TV channels into their homes, the real challenge and opportunity lies in getting them to watch more of this programming, more often. “So what now?” you may ask. From here on out, we as an industry must work together to establish a deeper connection with the audience and deliver what I call the third dimension of value: true relevance. Not just
more options, but more of the relevant options subscribers truly want and need. At Comcast, I take this on as a personal challenge every day, and as a company we have taken strides to create targeted ways to connect people with the content available to them. We are in a burgeoning business and it is our combined creativity that will propel us to greater things. Now is the time to get creative and communicate the value and relevance that hooks in viewers and will make our industry flourish.
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Š2012 Latin America Ethnic Television
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r i a Hosmsent
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s p o t l i g h t
Guillermo Sierra
Marcello Coltro
Waybuloo
BBC Worldwide Channels: The U.S. Hispanic market is fundamental According to Guillermo Sierra, Senior VP and General Manager of the Latin America and U.S. Hispanic channels and services of the BBC Worldwide, the Hispanic market in the U.S., where the company already has the children’s channel CBeebies, is of extreme importance to BBC. “For BBC, the U.S. Hispanic market is fundamental. It is one of the areas of greatest growth in the world, that’s why we launched CBeebies there. The educational and production levels of the channel are extraordinary. The fact that the brand has such a solid presence and that it was the first signal to be launched in the U.S. Hispanic market, is a reflection of how important this segment is for our company,” said Sierra. He indicated that both the Latin America and U.S. Hispanic markets were identified by the company as
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the areas with higher growth potential in the coming years. “We will be working with the brands, the content, and major cable operator and advertiser relationships to grow our content in the region,” added Sierra. CBeebies’ distribution has been growing steadily. It started with DISH Network nationwide and the channel is currently in conversations with several other operators. “The U.S. Hispanic cable market is limited. Operators do not assign capacity as they do for English-language channels, so we always have to wait for space to become available. But I can tell you that there is great interest among cable operators to carry this channel. They recognize its quality and value, and are looking for options within their lineups to accommodate CBeebies,” he said.
Canal Ella with significant investment in original production Canal Ella has begun significant investments into original programming geared toward Hispanic audiences in the U.S. At the moment the company has three original productions in the works: La Chispa de Chef Carmen González, Carmen al Rescate and Food Hunting. “La Chispa de Chef Carmen González is being produced in seven different locations, with 10 one-hour episodes. We’re filming in Portland, where the chef has her restaurant, and from there we’re going to Central America to find an assistant that will accompany her in the show,” said Marcello Coltro, Senior VP and CMO of MGM Networks Latin America, who heads development for the network.
High Hill Entertainment also takes part in this new original production. The program, which combines a reality and talk show, will air for 10 one-hour episodes. Hosted renowned chef Carmen González from Top Chef Masters, the show will take on a new format produced by Coltro, who is also the creator of the successful reality show En Busca de la Nueva Diva, airing on Casa Club TV. Canal Ella also has other productions underway, such as Food Hunting with Natalia Delgado and Carmen al Rescate with Carmen Batiz.
Superna Kalle
Alejandro Kember
Cine Sony Television is the first pay-TV venture of SPT in the U.S. Hispanic market
elgourmet.com offers 100% original quality content
Sony Pictures Television ventures into the U.S. Hispanic market with its first pay-TV channel. PRODU spoke with Superna Kalle, Senior Vice President of U.S. Networks at SPT and General Manager of Sony Movie Channel and Cine Sony Television, about this new endeavor.
The signal elgourmet.com, owned by Pramer, is in negotiations with major cable and satellite providers in the U.S. to include the channel in their Hispanic packages. For Pramer, the Hispanic market holds a large potential.
“As one of the fastest growing populations, the U.S. Hispanic market provides a significant growth opportunity for SPT. With that increased audience comes an increased demand for content that is both culturally relevant and entertaining to audiences, which is exactly what Cine Sony Television will offer. The Spanish-language network features a variety of genres including the best Hollywood movies, popular, action packed TV series and a global line up of Latin music artists,” said Kalle. The channel offers show ranging from Los Caballeros las Prefieren
Brutas to The International. Cine Sony Television offers a wide variety of high-quality series and feature films. Programming is selected from multiple studios including the Sony Pictures library, featuring more than 3,500 films, including 12 Best Picture Academy Award winners. “Looking ahead, we do expect to offer original content for this audience,” added Kalle. She expects that this demographic will continue to grow along with the projected population growth as long as distributors continue to add compelling channels.
Cocina de Playa
“We’re working to grow in this market with elgourmet.com. We have a quality product that has succeeded in identifying food and flavors as the unifying concept for the different Latin American cultures, each with its own traditions and ingredients,” said Alejandro Kember, VP of Affiliate Sales and Distribution of Pramer.
Kember points out that besides its high quality, the content is 100% original. “We’ve already produced content in the U.S. and we’ll continue to do so. Because it is such a big market, the are many opportunities to show the richness of the different Hispanic cultures and how they influence American culture. At the same time, the idea is to provide a vehicle for the different Hispanic communities to reconnect with their roots and values,” he added.
“Our goal is to reach every Hispanic pay-TV household in the U.S. Cine Sony Television’s launch on FiOS TV in August was just the first step towards reaching that goal. We’re currently speaking with several carriers and have plans to expand on additional platforms very soon,” added Kalle.
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s p o t l i g h t
Ricardo Guzmán
Pepe Tudela
Luis Villanueva
Perú Mágico now with more focus on news and sports Perú Mágico kicked off its new programming strategy. According to Pepe Tudela, Director of Content of Media Networks, the channel will increase it focus on news and sports, catering to Peruvians living abroad and particularly in the U.S. Monday through Friday, most of the content will be news and will mainly come from Canal N, the news channel of Grupo El Comercio. Sports content will be provided by Central Deportiva, the news show of Media Networks’ sports channel CMD. “But not everything will be information, because Perú Mágico is much more than a news channel; it paints the most complete picture of what’s happening in Peru,” said parte Ricardo Guzmán, Director of Distribution of Media Networks.
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During the week, cooking shows, as well travel, culture and talk shows, which are supplied by Plus TV, another Media Networks channel, will complement the news content. On weekends, Perú Mágico will be devoted to sports, and in particular to Peruvian soccer, leveraging Media Networks’ broadcast rights to all clubs of the first division tournament. “We have a great product, with all the elements to consolidate ourselves in the U.S. Hispanic market: news, sports and entertainment. We want to emphasize the channel is a bridging vehicle connecting native Peruvians and the new generations with the country,” added Tudela.
Klavo offers options for male viewers Klavo, the new Somos TV channel, will soon see its official launch. It is currently on testing phase, to fine tune and run final checks. The entire process of content acquisition, development and testing of the graphic package (elements for promotions, IDs, transitions and other fillers), and creation of the programming grid and play-out, is already in place. Klavo is a unique channel because it appeals to a significant segment of the Hispanic market, over 25 million men, the only audience segment where men outnumber women. This segment has been overlooked in the past. “We believe Klavo, given the current segmentation of the market, delivers a massive audience, and follows our
strategy of developing innovative channels based on strong demographic evidence,” says Luis Villanueva, President & CEO of Somos TV. Armando Chirinos, the renowned television professional with experience in Venezuela and several Latin American pan-regional channels, will be in charge of managing the brand, the creation and maintenance of the programming grid, and the selection of thematic content. Villanueva says the channel will be partially funded by advertising sales. “The attractiveness of the concept and the market potential it offers have allowed us to start partnership talks with several high-caliber companies,” he added.
Kurt Pflucker
Alan Sokol
LAETV: We’ve grown 30% this year
WAPA America grows distribution
To date, the balance of Latin American Ethnic Television (LAETV) this year has been a positive one. Kurt Pflucker, President of LAETV, said that the market has responded extremely well. “We’ve grown 30% compared to last year. We’re very satisfied with the trust our clients have placed on us, and look to continue supporting their growth; which in turn allows us to grow with them,” added Pflucker. Canal R (RMTV) and Multimedios are the most recent additions to the portfolio of channels LAETV represents and distributes. “We are currently in negotiations with two new channels
that I hope to announce in mid-October,” he said. Pflucker said that although advertising sales is the company’s specialty, channel distribution is also very important. “I believe that today’s cable and satellite companies have increasingly better offers for Hispanic channel packages. We are proud to represent over 50% offered today. We have a select portfolio because we represent the channels with the highest audience, which provides a very attractive offer,” added Pflucker.
Mongui y Pescuezo
Since InterMedia Partners bought WAPA America in 2007, the channel has grown its distribution five-fold. “Last year, we launched on DISH Network nationally and a number of Cox, Time Warner and Comcast systems, bringing our nationwide subscriber base to more than 5.3 million homes,” said Alan Sokol, Senior Partner of InterMedia Partners and Chairman of WAPA-TV. In addition, the channel is offered on the basic digital tiers in the large Puerto Rican markets of Orlando, Tampa and Miami-Ft. Lauderdale. “We’ve also had success making the channel available in what have traditionally been considered non-Puerto Rican/Caribbean markets, like Los Angeles, Houston, Denver, Washington, D.C. and Virginia,
reflecting the growing Puerto Rican population in the U.S., as well as the mass-appeal of our programming,” he added. Sokol mentioned they are in the process of upgrading master control and completing a full HD upgrade, to be launched imminently. “We continue to produce 70 hours per week of the top-rated local news and entertainment programming in Puerto Rico, almost all of which can be seen on WAPA America. We began a new season of Risas en Combo that it’s the number one-rated comedy show in Puerto Rico. In fact, Risas en Combo is so popular that WAPA recently launched two shows based off of characters from the program: Mama’s Boy and Mongui y Pescuezo,” he commented.
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s p o t l i g h t
Contracorriente
Ernesto Lombardi
ViendoMovies among the top 10 Spanish-language channels
TV Chile pioneer in the Hispanic market
The signal ViendoMovies of Somos TV, is among the top 10 channels in the U.S. Hispanic market. It currently has over 3 million subscribers and is carried by all major cable systems in the country (Comcast, Time Warner Cable, Cablevision, Verizon, AT&T, Cox, Charter Communications and RCN, among others). It also on Puerto Rico cable operators OneLink, Choice Cable, and Liberty, as well as other medium and small size systems, distributed through CMC and NCTC. Because the channel offers exclusive, culturally relevant films without commercial interruptions, ViendoMovies is an attractive option adding value and quality to pay-TV. ViendoMovies’ acceptance is echoed by the feedback on social media
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(Facebook and Twitter), and the number of subscribers to the RSS Feed. ViendoMovies is present on all TV Everywhere options. The channel is still negotiating with satellite companies, waiting for the best opportunity to close and thus reach an untapped segment of the Hispanic audience. The channel premieres an average 10 movies per month. Additionally, the signal is experimenting with high-quality series similar to those offered on VOD television, with high production value and innovative narratives. Somos TV believes these series will be successful because it has negotiated the best in Spanish-language television with proven ratings records.
Conectados
TV Chile has been present in the U.S. Hispanic market since 1998, when DISH and DIRECTV launched their packages in Spanish. “We have good distribution in the Hispanic market through DIRECTV, and also through the negotiations we have with Olympusat and cable operators. We have close to 1.2 million cable subscribers, about 25% of the current market,” said Ernesto Lombardi, Manager of International Business and International Channel of TV Chile. The channel is still in negotiations with DISH Network to re-establish the distribution it had in the past. 15% of the channel’s production is exclusive to its international signal
and cannot be seen on the free-TV channel in Chile. These productions include Conectados, a two-hour long magazine show that features extensive telephone and Skype calls with people in the U.S., and Buscando América, where the host travels across Latin America showing rarely visited tourist jewels. The international signal of TV Chile also features the Chilean Soccer Tournament. “We keep the channel fresh by airing an about 15 to 16 hours of new programming content everyday, compared to other pay-TV channels that show more re-runs. We also acquire the best programming from other Chilean channels, like the Channel 13 series Los ochenta,” said Lombardi.
Maricela Hernández
El Mundo de Magic
Alterna´TV grows 20%
Semillitas increasing original productions
Alterna´TV exhibits a 20% growth compared to least year as a result of new distribution deals and good performance of the channels it represents in the U.S. Hispanic market. Maricela Hernández, Affiliate Sales Director of Alterna’TV, said the company has had a great year. “Something new is that our channel Latin America Sports (LAS), which last year launched on Cablevision, will launch on all Comcast systems this November,” said Hernández. LAS was originally launched in Puerto Rico on DISH and it is now expanding across the U.S.
Hernández also said the company has had success with its channels in Latin America, such as Planet X, the extreme sports channel that already has distribution in Mexico, Central America and some South American countries like Peru, Venezuela and Colombia. Other news includes the launch of HD channels. “We have four ready, one of which is Planet X. We are already migrating from the MPEG 2 to the MPEG 4 platform, and it will be ready by the second quarter of 2013, when we’ll complete all HD channel upgrades,” added Hernández.
Children’s channel Semillitas, owned by Somos TV, keeps incorporating new content in order to keep its screen fresh, maintain excellence levels in a competitive environment and cater to its audience. The signal holds a significant portion of original programming in Spanish, while other channels tend to repurpose content from their parent companies, which are typically American or European. “Our strength resides in our ability and independence to produce a channel that properly addresses the needs of this particular market and not just repackage animation based on the corporate criteria of international brands. Our signal is very special, produced with care and
Isla Tumoya
love for all our little ones, with a focus not just on language, but on teaching values and traditions to Latinos in the U.S.,” said Luis Villanueva, President and CEO of Somos TV. Villanueva says they have rescued traditional Latin American children’s songs, and used them in their shows and for mass distribution. “This characteristic and the fact that the channel is produced by Hispanics in the U.S. for Hispanics in the U.S., also helps us develop interstitials and content that address the specific needs of this market,” said Villanueva, adding the channel will add an hour of original programming to launch in last quarter.
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s p o t l i g h t
Temprano Contigo
Jim McNamara
Tele El Salvador, the youngest channel of the SuperCanal portfolio
Cinelatino: solid content and distribution
There are an estimated 2.5 million Salvadorians in the U.S. With this demographic in mind, SuperCanal distributes Tele El Salvador in the market since 2009. Tele El Salvador currently has distribution through the systems of Cablevision in New York, New Jersey and Connecticut; on RCN in Washington, Boston, Chicago, Philadelphia, Lehigh Valley; and through Verizon FiOS TV in Dallas, Tampa, Baltimore, Washington, New York, Philadelphia, Boston, Los Angeles, Fort Wayne, Richmond, Norfolk, Pittsburgh, Providence, Buffalo, Harrisburg and Syracuse. The channel features El Salvador’s best news, sports and special events. Its content is the product of a mix of several prestigious channels from the Central American nation.
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The channel grid includes sports programming such as the weekend highlights show hosted by Roberto Aquino, Deportes y Más, and the daily soccer show Palco Deportivo. In the area of news, the channel features Noticias 29 Occidente and Notivisión, as well as opinion shows De Cerca, hosted by Jilson Rodríguez, and Opiniones, Noticias Agape, which features a series of interviews. The signal also features family shows such as Buenos Días Familia, with hosts William, Zuleyma, Maytte and Lorraine, and Club Famliar. Tele El Salvador also offers youth programming such as Entre Cheros and Buenos Días Oriente; and lifestyle shows such as Mi País TV, Olga! and Olga Plus!, hosted by Olga Miranda, who presents delicious recipes.
Cartas a Elena
Cinelatino will soon reach its 15th anniversary in the U.S. Hispanic pay-TV market. Channel chairman Jim McNamara is pleased with the signal’s performance and points out it has achieved two key goals for a pay-TV channel: distribution and content quality. “We are in a privileged position thanks to our MVS partners. Cinelatino is the most widely distributed Spanish-language movie channel. We have the distribution and we’ve fought hard to offer our viewers the best movies. We have invested in programming and ratings show it,” said McNamara. He points out the channel buys many current movies from Mexico, Colombia, The Dominican Republic, Puerto Rico, and other Latin American
countries and from a wide array of distributors. “Some of the titles that need to be highlighted because they premiered shortly after their debut in Mexican theaters are Ella y el Candidato, Cartas a Elena and El Efecto Tequila,” said McNamara, adding that the channel premieres 12 to 14 movies each month. Cinelatino has VOD offers on Comcast and Cox, and expects to have similar offers with all remaining operators by next year. “Nielsen ratings suggest a high level of viewer satisfaction with our product and there is a possibility that we’ll start including advertising in the future. It is not imminent yet, but we’re exploring the idea,” said McNamara.
A Latino TV experience that truly educates and entertains the entire household
For more information visit www.hitn.tv E. info@hitn.org T. 212-966-5660
s p o t l i g h t
Tirano banderas
Canto a las Américas
Florentina Balseca-Almonte
Cocinando con Laura Rosa
Cine Nostalgia and Cine Estelar celebrates HITN expands U.S. reach and announces Hispanic Heritage Month new programming Cine Nostalgia and Cine Estelar will be showing special movies in celebration of Hispanic Heritage month. From Mexico, Cine Estelar will show El Redescubrimiento de México and El Puente. Also Tirano Banderas (Spain), Crónica de un Subversivo Latinoamericano (Venezuela), La Isla de los Hombres Solos (Costa Rica), El Tesoro de Atahualpa (Peru), Yambao (Cuba), Supervivientes de los Andes (Uruguay), Romance en Puerto Rico (Puerto Rico), Bromas S.A. (Ecuador) and El poder de la Mara (Centroamerica). Some of the titles Cine Nostalgia will show are Simón Bolívar, El Padre Morelos, and Canto a las Américas. “It is a great honor to offer an array of unique films and new-to-cable releases in celebration of Hispanic Heritage month. We satisfy the needs
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of quality entertainment of U.S. Hispanics with the greatest Spanish-language movies of all times,” mentioned Carlos Vasallo, President and CEO of Cine Nostalgia and Cine Estelar. Vasallo owns the largest Mexican film portfolio in the world and his channels, Cine Nostalgia and Cine Estelar, are distinctly positioned to partner with satellite, cable and telco operators to attract and serve the country’s fastest growing ethnic market with the most relevant film productions of all times. Vasallo also has invaluable film assets that include thousands of archives of stock photography and more than 2,700 original movie key arts and posters of the best Mexican Cinema.
HITN continues to secure additional outlets for distribution, with a 10% growth in carriage thanks to its recent addition on three of the top 10 cable companies. HITN is now available in more than 42 million homes in the United States. “Concurrently, HITN’s presence in U.S. Hispanic households has increased by 10% since 2011,” stated HITN Vice President of Affiliate Distribution, Eric Turpin. HITN is also discussing opportunities with emerging media companies and OTT distributors, with more deals to be announced later this year. HITN announced the addition of a new cooking show, Cocinando con Laura Rosa, and is producing new episodes of its original fitness program, En Forma con Carlos Piña.
A new slate of documentary series are in the works, and VP of Content, Florentina Balseca-Almonte, is very excited about HITN’s upcoming co-production with Deustche-Welle – a special edition of the internationally renowned show Claves, focusing on the November U.S. presidential elections. “This is a tremendous opportunity to bring serious issues into focus, not only for our viewers but for Claves’ Latin American and European audience. We’re very honored to be co-producing the first U.S.-based production of Claves; Deustche-Welle produces each episode of the program in a different country in Latin America. This partnership marks the first time Deustche-Welle has teamed up with a U.S. Hispanic media company,” Balseca-Almonte noted.
m a r k e t s
Florida Media Market returns with more force in 2013 The new edition of the Florida Media Market (FMM), running from January 30th to February 2nd in Miami Beach, comes with new outlooks
“In 2013, we return with a lot more force. We have associated ourselves with George Leclere, with the Sechuan Festival and a new competition known as Format Day, in which filmmakers register by sending their written formats. We then put them on the FMM platform so that the executives can decide on projects to develop,” said Maritza Guimet, founder & CEO FMM of GMW and CPA Films. The executive explained that since 2009, they had been in conversations with Rick Feldman, the former president of Natpe, about holding
FMM right after Natpe in Miami Beach, since the events aren’t competitors but can actually benefit each other as far as attendees. “This year we’re stronger because, along with LGMA president George Leclere, we’ve thought of new ways for filmmakers to present projects to executive producers, we’ve gauged the interest of executives to meet with creatives, and how to have truly polished projects. One of the main issues last year is that independent filmmakers did not have their projects fully developed. It is also important to include brand integra-
George Leclere
tion and other elements in the analysis,” said Guimet. Another new aspect of the FMM is the calling on female production houses so that they are present at the event to support the production of high quality programs geared toward women. Guimet, who also works for Olympusat buying programs, commented that she has noticed the few modern programs geared toward the female audience. “I’m currently working with Ultraluna, one of the Olympusat channels, and have realized it’s extremely difficult to
Maritza Guimet
find women’s programming. I believe today’s woman is not the one who cooks, sews and irons. Women have left a legacy, we are the core of the family, and when we join forces we can change programming and make it better for our children and our grandchildren,” added Guimet. Aside from FMM, Guimet has been working on two of her own projects: a documentary titled Incurable Diseases and a film based on a part of her life when she was dating a prince of Saudi Arabia. Maribel Ramos-Weiner
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MundoFox
Hernán López
Emiliano Saccone
Jorge Mettey
Javier Szerman
Emiliano Saccone oversees all aspects of the third Spanish language network in the U.S. including consumer, affiliate and trade marketing, programming and acquisitions, branding & on-air, entertainment and PR. Prior to MundoFox, he oversaw global content development initiatives for FIC brands such as Fox, FX, National Geographic Channels, Nat Geo Wild, Fox Life, Utilísima, Baby TV, Speed, and Fox Sports Latin America Channels, while also managing FIC’s scripted and unscripted production houses.
Jorge Mettey joined MundoFox after a long career as a journalist, News Director and Vice President of News for Univision, where he increased audience newscasts ratings and produced award-winning news series and social marketing campaigns. These resulted in journalistic and humanitarian accolades including the Emmy Governor’s Award, Peabody Award, Edward R. Morrow Award, Golden Mike Award, and the Associated Press Impact, among others. He also created the UCLA Extension certificate program for print and electronic media reporters specializing in the Spanishspeaking markets.
Javier Szerman oversees the development and production of all original content for MundoFox, including drama and comedy series, talk shows, and variety shows. Previously, he was Executive Director of Content Development for Fox International Channels (FIC) Latin America. During his tenure at FIC, he oversaw and executive produced the creation, development and production of multiple critically-acclaimed and highly-successful original drama series, including Kdabra seasons 1, 2 and 3, Tiempo Final seasons 2 and 3, 9mm seasons 1 and 2, Mentes En Shock season 1 and Exposos season 1.
President & CEO , FOX President, MundoFox International Channels (FIC) As President and CEO of FIC and National Geographic Channels International, Hernán López oversees a massive international multichannel television organization that operates over 350 channels and their related online and production units, reaching over 1 billion subscribers in Latin America, Europe, Asia/ Pacific and Africa. He also oversees Fox’s U.S. Hispanic cable networks, Fox Deportes, Utilísima and Nat Geo Mundo and is credited with a turnaround and expansion plan that has fostered a ten-fold growth in revenue.
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Senior VP of News
MundoFox is a joint venture between Fox International Channels (FIC), News Corporation’s international multi-media business, and RCN, the leading Latin American television network and production company. MundoFox is the third Spanish-language broadcast network in the U.S. offering
VP of Content Development
Adriana Ibáñez Executive VP, Programming
Adriana Ibáñez oversees the network’s entire programming strategy and content acquisitions. She joined MundoFox after serving as Executive Vice President of Programming for Telemundo Media, where she helped the network evolve from a program acquisition model to an original content model. Under her leadership, Telemundo was recognized as the fastest growing Spanish language broadcast network in total-day and prime time performance.
Latino audiences exciting entertainment and best-in-class programming that is enriching, challenging and more “American.” The new network, headquartered in Los Angeles, launched in August of 2012.
About AYM Sports • Coverage 24x7 of all the sports action in Mexico with live matches from the 2nd division of Mexican Soccer League. • Exclusive broadcasts of Mexican wrestling (Lucha Libre), Mexican Rodeo (charreadas) and College Sports. • AYM Sports is available through Comcast Xfinity, AT&T U-verse, Time Warner Cable and Verizon Fios.
About Latinoamérica Televisión • Latinoamerica Television is a family-oriented entertainment channel. • Programs from leading Uruguay Broadcaster, Canal 12, Canal 13 from Chile, Telefuturo from Paraguay, ATB from Bolivia and C5N from Argentina. • The channel’s first-rate programming lineup includes sports, documentaries, travel, magazines and talk shows. • Latinoamerica Television is available through DirecTV, Time Warner Cable, and AT&T U-Verse.
About CB Tu Television Michoacan • Leading cable channels in Michoacan and 13 additional states in Mexico. • A local view of the daily lives of people from the State of Michoacan both in Mexico and abroad. • CB Tu Television Michoacan is available through Comcast Xfinity, AT&T U-verse and Time Warner Cable.
About Mi Cine • Mi Cine is the movie channel that best represents the broadest variety of Mexican movies in the United States. • Offering one of the largest selections of movies in Spanish with an exclusive and diverse blend of genres and styles. • Mi Cine Canal is available through Comcast Xfinity (VOD).
About Canal 22 Internacional • Canal 22 Internacional is an arts and entertainment channel that broadcasts the rich colors and beautiful traditions of Mexico. • Content ranging from award-winning documentaries, in-depth biographies and Popular Mexican Movies to original productions. • Canal 22 Internacional is available through DirecTV Comcast Xfinity, Time Warner Cable, AT&T U-verse and Verizon Fios.
About Ecuavisa Internacional • Ecuavisa Internacional is produced and distributed by Ecuavisa, the leading TV network in Ecuador. • First in sports offering weekly soccer “Series A” matches broadcasted live. • First in TV series with its telenovelas, comedies, dramas, as well travel, game and talk shows. • Ecuavisa Internacional is available through DirecTV, Comcast Xfinity, Time Warner Cable, Verizon Fios, and Cablevision iO en Español in the Tri State Area. About INTI • INTI NETWORK is the first Latin American TV channel produced in HD, related to human beings, harmony, body and mind. • As part of the programming, we include topics such as: ideas to live a healthy live, holistic medicine, organic foods, ancient rituals, spirituality, new ways to travel, green life, among other topics. • Totally dedicated to explore the ancient roots of the Equatorial region and the teachings of wise men to achieve a healthier and more meaningful life. About Latin American Sports • Latin American Sports is a growing 24/7 channel. • Coverage of sporting events from Puerto Rico, Cuba and Mexico. • Focusing on such favorite sports as Basketball, Volleyball, Baseball, and Football Soccer among others. • Latin American Sports is available through Dish Puerto Rico and Cablevision iO en Español in the Tri State Area.
About ONCE TV MÉXICO • The family-friendly channel launched its international broadcast feed in 2004 offering 100% Mexican Programming, bringing audiences closer to Mexico with its high quality and diverse program offering suitable for viewers of all ages. • News programs, Children Programming, Cookery Programs, Musicals, Magazine and women’s care and health. • News programs feature segments from local Mexican communities in the United States. • ONCE TV MÉXICO is available in the United States on DirecTV, Comcast Xfinity, AT&T U-Verse, Time Warner Cable and Verizon Fios. About PXTV Channel • PXTV Channel represents the successful and burgeoning global action sports market. • Provides young adult programming about lifestyle, fashion, and music to exclusive content of the world’s top action sports athletes. • PXTV Channel programming promotes a healthy and prosperous lifestyle for today’s youth. • PXTV Channel is available in PCTV System. About Show Business TV After more than 18 years in the making, The Channel is born. “Show Business TV” is the new entertainment channel covering news from the world of the performing arts. With an innovative and fun format, that includes breaking news, music, interviews with celebritiesand the hottest stories from the world of Latin entertainment. About Telemicro Internacional • Telemicro Internacional is a 100% Dominican channel, with custom-made programming enjoyable for all audience across the US. • Telemicro internacional programming includes segments such as news, comedy, and general entertainment. • Telemicro Internacional is available through Comcast Xfinity, Cablevision iO en Español, RCN, Verizon Fios, and San Bruno Municipal Cable TV.
www.alternatv.us (786) 245.0484 Maricela Hernandez Ad Sales and Affiliates Director
A LT E R N A’ T V IN T E R N AT I ON AL C ORP ORAT I ON 1500 San Remo Avenue, Suite 248 Coral Gables, Forida 33146
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Héctor Soberón, host of Premios Tu Mundo
Alessandra Villegas, host of the Blue carpet (Allstate color)
Kika Rocha, fashion critic who evaluated the best of the Blue carpet
Alberto Mateo Cabello, plays La Mala Suerte, the feature character of the Allstate campaigns
Angélica Celaya, Mexican actress who recently crossed over to USA Network
Actor Rafael Amaya, lead character of La reina del sur
Rashel Díaz, host of the Telemundo morning show, Un nuevo día
Lou Pizarro, producer and creator of the reality Operación repo and Fugitivos de la ley, airing on mun2
Dad Dager, actress of telenovela Relaciones peligrosas
Roberto Manrique, Telemundo actor
Kimberly Dos Ramos, from El rostro de la venganza
David Chocarro, lead actor of El rostro de la venganza
Actors Gabriela Rivero, Rafa León, Jonathan Islas, Lino Martone, Christian Caravías, and Tinno Delgado
Felicia Mercado, actress from El rostro de la venganza
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Kothan, actor who also crossed over to USA Networks
Stephanie Arcila, daughter of Mary Aguilar
Pablo Azar, lead actor of Corazón valiente
Singer David Bisbal, who is currently promoting his U.S. tour
Actress Daniela Navarro
Rosalinda Rodríguez, from La casa de al lado
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Venezuelan actress Alba Roversi of Corazón valiente
Vanessa Pose from Corazón valiente
Alexander Torres, who made his telenovela debut on Relaciones peligrosas
Ana Layevska, Jencarlos Canela, and Carmen Villalobos backstage during the 2012 Premios Tu Mundo
Jorge Eduardo, child actor from Una maid en Manhattan arrives to the 2012 Premios Tu Mundo
Singer Tito “El Bambino”
Fonseca arrives to the 2012 Premios Tu Mundo
Jencarlos Canela on stage
Launch
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Emiliano Saccone, President of MundoFox
Fans with posters of Christopher Von Uckermann from Kdabra
Spanish singer Natalia Jiménez with her fans
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Christopher Von Uckerman, lead actor of Kdabra, singing on stage
Majida Issa, lead actor of Corazones blindados, a Teleset production for RCN
Host Marco Antonio Regil with Rolando Nichols of MundoFox
Rolando Nichols, host of Noticias MundoFox plays a Minuto para ganar game on stage
Spanish singer Natalia Jiménez gave a concert at Conexión en vivo
Marco Antonio Regil and Rolando Nichols on stage during rehearsals of Minuto para ganar
The MundoFox headquarters in Los Angeles
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Animacion
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Muppets
Cuenta Cuentos
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