Page 1

SECTION 01 INTRODUCTION

BORYS BRAND GUIDELINE POLICY

MAY 2020 VERSION 01

POSITIONING

PRIMARY LOGO

We understand our Strong, Fresh and Profitable character are a good sense of building a corporate culture

Borys Brand positioning expresses the value we deliver to the marketplace. All of our communications and actions must support our brand positioning.

BRAND CHARACTER

We understand our Strong, Fresh and Profitable character are a good sense of building a corporate culture

COLOR RED

Our primary colors are presented in Pantone速, CMYK, RGB and hexadecimal values (web). These are all the primary colors for use with relevant applications.

LIGHT RED

LIME GREEN

GREY

BRIGHT BLUE

PANTONE

PMS 1797

PANTONE

PMS 1797

PANTONE

PMS 1797

PANTONE

PMS 1797

PANTONE

PMS 1797

CMYK

0/100/99/4

CMYK

0/100/99/4

CMYK

0/100/99/4

CMYK

0/100/99/4

CMYK

0/100/99/4

RGB

227/27/35

RGB

227/27/35

RGB

227/27/35

RGB

227/27/35

RGB

227/27/35

WEB

AD0000

WEB

AD0000

WEB

AD0000

WEB

AD0000

WEB

AD0000

TYPOGRAPHY Keep typography simple. Do not overcrowd layouts and do not use too many type sizes. Use weight to draw emphasis instead.

LEKTON

ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 0123456789

OPEN SANS

VOLLKORN

ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 0123456789

ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 0123456789

UNACCEPTABLE USAGE

1. Do not alter colors

2. Do not alter proportions

3. Do not remove elements

4. Do not rotate the logo

5. Do not invade clear space

6. Do not add drop shadows

7. Do not blur the logo

EXAMPLES BORYS, INC. EMPIRE STATE BUILDING JL. KEBAIKAN RAYA NO.123 NEW YORK CITY, USA

JOHN DOE

MANAGING DIRECTOR

Keep typography simple. Do not overcrowd layouts and do not use too many type sizes. Use weight to draw emphasis instead. All Right Reserved. 2014.

CONTACT (123) 4567 8910 11 HELLO@MALEO.COM WWW.MALEO.COM

Headquarter Building MEETING ROOM MARKETING OFFICE LIFT AREA

BORYS, INC. EMPIRE STATE BUILDING JL. KEBAIKAN RAYA NO.123 NEW YORK CITY, USA CONTACT (123) 4567 8910 11 HELLO@MALEO.COM WWW.MALEO.COM

LEVEL 10 - 25 LEVEL 26 - 50

Deviations from this standard must be approved Please Contact: (012) 345-678 or send email at branding@borys.com

Brandbook Template (Single Page)  

Download here: http://goo.gl/uNTxLC Brand Book / Brand Standards / Brand Spesification / Brand Rules version: - Full Version consist of 68...

Brandbook Template (Single Page)  

Download here: http://goo.gl/uNTxLC Brand Book / Brand Standards / Brand Spesification / Brand Rules version: - Full Version consist of 68...

Advertisement