SECTION 01 INTRODUCTION
BORYS BRAND GUIDELINE POLICY
MAY 2020 VERSION 01
POSITIONING
PRIMARY LOGO
We understand our Strong, Fresh and Profitable character are a good sense of building a corporate culture
Borys Brand positioning expresses the value we deliver to the marketplace. All of our communications and actions must support our brand positioning.
BRAND CHARACTER
We understand our Strong, Fresh and Profitable character are a good sense of building a corporate culture
COLOR RED
Our primary colors are presented in Pantone速, CMYK, RGB and hexadecimal values (web). These are all the primary colors for use with relevant applications.
LIGHT RED
LIME GREEN
GREY
BRIGHT BLUE
PANTONE
PMS 1797
PANTONE
PMS 1797
PANTONE
PMS 1797
PANTONE
PMS 1797
PANTONE
PMS 1797
CMYK
0/100/99/4
CMYK
0/100/99/4
CMYK
0/100/99/4
CMYK
0/100/99/4
CMYK
0/100/99/4
RGB
227/27/35
RGB
227/27/35
RGB
227/27/35
RGB
227/27/35
RGB
227/27/35
WEB
AD0000
WEB
AD0000
WEB
AD0000
WEB
AD0000
WEB
AD0000
TYPOGRAPHY Keep typography simple. Do not overcrowd layouts and do not use too many type sizes. Use weight to draw emphasis instead.
LEKTON
ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 0123456789
OPEN SANS
VOLLKORN
ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 0123456789
ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 0123456789
UNACCEPTABLE USAGE
1. Do not alter colors
2. Do not alter proportions
3. Do not remove elements
4. Do not rotate the logo
5. Do not invade clear space
6. Do not add drop shadows
7. Do not blur the logo
EXAMPLES BORYS, INC. EMPIRE STATE BUILDING JL. KEBAIKAN RAYA NO.123 NEW YORK CITY, USA
JOHN DOE
MANAGING DIRECTOR
Keep typography simple. Do not overcrowd layouts and do not use too many type sizes. Use weight to draw emphasis instead. All Right Reserved. 2014.
CONTACT (123) 4567 8910 11 HELLO@MALEO.COM WWW.MALEO.COM
Headquarter Building MEETING ROOM MARKETING OFFICE LIFT AREA
BORYS, INC. EMPIRE STATE BUILDING JL. KEBAIKAN RAYA NO.123 NEW YORK CITY, USA CONTACT (123) 4567 8910 11 HELLO@MALEO.COM WWW.MALEO.COM
LEVEL 10 - 25 LEVEL 26 - 50
Deviations from this standard must be approved Please Contact: (012) 345-678 or send email at branding@borys.com