- Version 01, Year 2020 -
BORYS BRAND GUIDELINE A GUIDE TO A COMPREHENSIVE VISUAL SYSTEM
Updated: 22.12.20
CONTENTS SECTION 01
INTRODUCTION SECTION 02
LOGOS
SECTION 03
TYPOGRAPHY SECTION 04
“A brand for a company is like a reputation for a person. You earn reputation by trying to do hard things well.”
-Jeff Bezos
COLOR
SECTION 05
GRAPHIC ELEMENTS SECTION 06
EXAMPLES SECTION 07
WEB
SECTION 08
GLOSSARY
03 - 07
09 - 21
23 - 29
31 - 33
35 - 41
43 - 53
55 - 63
65 - 67
SECTION 01
INTRODUCTION
These guidelines book which make up the brand standard. They are included all rules to create any communications materials. This will help company in designing and producing designs with a high degree of creative flexibility.
SECTION 01 INTRODUCTION
BORYS BRAND GUIDELINE POLICY
MAY 2020 VERSION 01
4
THE STORY
OUR CUSTO
ERS IS
OUR KING Similar with every great business story, ours company starts with the customer. What they need and want is the most important for our business.
Happy customers will buy more from our product and tell more people about good experience. We want our customers buying more and telling more people about us. We want happy customers. Brand Identity is most important to get strong recognition from our customer. We convey our brand identity through every form of communication and experience. Through the products we sell, how we look, how we act, and what we say. Everything we do has a direct impact on how the world perceives us. Good brand is built for long time. And many years our company measure our brand’s success by the alignment between the communications and experiences people have with our brand.
SECTION 01 INTRODUCTION
BORYS BRAND GUIDELINE POLICY
5
MAY 2020 VERSION 01
PURPOSES OF OUR BRAND IDENTITY
Customer Service
Culture
Prices
Product Quality
Communication
Get complete alignment of what customers perceive from Our products and services. Public Relation
Easy
Knowledge
An brand identity helps the company develop strong name recognition by defining a good look of branding materials.
Practical
Interaction
Brand identity developement associate
professional image to all audiences
the use of logos, typefaces and colors
even though communications are
to create a clearly markable image for
coming from hundreds of separate
a company. A brand identity policy is
units across our campuses. Following
important for company or istitution to
of this guide lines identifies unit
build and convey a clear identity for
as part of the company, increasing
its many target audiences. Through a
brand identity with audience and
consistent brand graphics campaign,
making corporate message will be
the brand project a strong, unified and
received obviously.
SECTION 01 INTRODUCTION
BORYS BRAND GUIDELINE POLICY
MAY 2020 VERSION 01
There are several this company-
These entities are:
related entities that are not required
• The Corporate Newsletter
6
EXEMPTIONS
to adhere in full to the specifications within this document. Each of these identity usage have been granted conditional exemption by the offfice of Corporate Brand Management in some part–be that logo, color scheme, typeface, or other aspect elements of the brand guidelines.
• Product Magazine • Sister Company
• Company Foundation
• Co-Branding Products • Co-Branding Services • Radio Branding
• Sofware Application • Mobile Application
TO REQUEST AN EXCEPTION, PLEASE CONTACT MARKETING DEPARTMENT BY PHONE AT (123) 456789 OR BY EMAIL AT BRANDING@BORYS.COM
SECTION 01 INTRODUCTION
BORYS BRAND GUIDELINE POLICY
MAY 2020 VERSION 01
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LEGAL REQUIREMENTS Confidentiality Statement
All material in this document
Written permission from a
is registered 速 to (your
duly appointed of our officer
company name). This material
is required for any use or
includes but is not limited to
publication, public or private,
printed and/or electronic text
of any material registered to
and images. All registration
(your company). There is no
privileges and other rights
implied consent for any use,
implied or explicit are
publication, republication
reserved.
or transmission of material registered to our.
Identity Usage Statement
Publication Statement
All material in this document is
Written permission from a
registered 速 to (your company
duly appointed of our officer
name). This material includes
is required for any use or
but is not limited to printed
publication, public or private,
and/or electronic text and
of any material registered to
images.
(your company).
Any publication that has been paid must by law include the following statement:
This Printing Material are prepared by Borys Company
This Publication is distributed by Borys Company
All rights reserved by Borys Company
All trademarks in this publication are copyrighted to by Borys Company
“Strong Brand is Important.” John Doe
SECTION 02
LOGOS
SECTION 02 LOGOS
BORYS BRAND GUIDELINE POLICY
MAY 2020 VERSION 01
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THE BACKGROUND Consistency is paramount to the success of the identity system. Consistent use of the mark and supporting elements will build brand equity and resonance. The end result will be an increased understanding of the brand by the public. Use only original vector artwork for reproduction of these marks. Elements and marks may not be altered electronically or manually, nor can they be stretched, outlined, given drop-shadows or enclosed in shapes that appear to be an organic part of the element.
Our Positioning
Borys Brand positioning expresses the value we deliver to the marketplace. All of our communications and actions must support our brand positioning.
Our Brand Character
The best brands have a way of building true faith in their character. We understand our Strong, Fresh and Profitable character are a good sense of building a corporate culture and make it understanding by all our employees and partners.
Our Commitment
There is no more important than our commitment to integrity. The quality of our credibility is just as necessary as the quality itself. Our future is built on sustain innovation, but our daily operations wouldn’t be possible without our team members’ commitment to conducting business with uncompromising integrity and professionalism.
Borys is a Profit Booster Company. We Are: .Strong .Fresh .Profitable
Focus on: .Quality .Reputation .Integrity .Professionalism
SECTION 02 LOGOS
BORYS BRAND GUIDELINE POLICY
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MAY 2020 VERSION 01
GENERAL APPLICATION GUIDELINES Quality
Color
VECTOR
Typography
CMYK
A -Z
This document outlines an identity
This document outlines an identity
This document outlines an identity
standards and applications
standards and applications
standards and applications
system in three parts. The first
system in three parts. The first
system in three parts. The first
part contains a group of identity
part contains a group of identity
part contains a group of identity
elements specifically designed to
elements specifically designed to
elements specifically designed to
identify the brand.
identify the brand.
identify the brand.
Size
Placement
Resolution
1 inch
Alone
300 dpi
To keep logo readibility, it
This document outlines an identity
This document outlines an identity
should not be produced in less
standards and applications
standards and applications
than 1 inch for any material
system in three parts. The first
system in three parts. The first
purpose.
part contains a group of identity
part contains a group of identity
elements specifically designed to
elements specifically designed to
identify the brand.
identify the brand.
SECTION 02 LOGOS
BORYS BRAND GUIDELINE POLICY
MAY 2020 VERSION 01
BRAND PERSONALITY TRAITS BOLD
CARING
elements which make up
elements which make up
the brand. They include all
the brand. They include all
rules to create on and off air
rules to create on and off air
communications. This will help
communications. This will help
you in designing and producing
you in designing and producing
exciting designs with a high
exciting designs with a high
degree of creative flexibility.
degree of creative flexibility.
INNOVATION
POSITIVE
elements which make up
elements which make up
the brand. They include all
the brand. They include all
rules to create on and off air
rules to create on and off air
communications. This will help
communications. This will help
you in designing and producing
you in designing and producing
exciting designs with a high
exciting designs with a high
degree of creative flexibility.
degree of creative flexibility.
These guidelines outline the
These guidelines outline the
These guidelines outline the
These guidelines outline the
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SECTION 02 LOGOS
BORYS BRAND GUIDELINE POLICY
MAY 2020 VERSION 01
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BRAND LOOK AND FEEL 1 . Primary Logo
2 . Primary Logo with Tagline
3 . Primary One Line Logo
4 . Monogram
VISUAL
COLOR
The brand identity is the complete alignment of what customers see, hear, read, experience, and think about products and services.
BORYS LOGO
5 . Secondary Logo
TYPOGRAPHY
IMPLEMENTATION
These guidelines outline the elements
in designing and producing exciting
which make up the brand. They
designs with a high degree of creative
include all rules to create on and off
flexibility.
air communications. This will help you
SECTION 02 LOGOS
BORYS BRAND GUIDELINE POLICY
MAY 2020 VERSION 01
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PRIMARY LOGO
LOGOMARK MEANING
LOGO TEXT MEANING
TAGLINE MEANING
We Flash Up Your Business Profit.
Suspendisse potenti. Interdum et
Fusce nunc lacus, semper ac
Vestibulum ut ante ultricies,
malesuada fames ac ante ipsum
elementum luctus, ornare
adipiscing sem nec, viverra metus.
primis in faucibus. Donec ultrices
condimentum risus. Sed eget gravida
Sed fermentum vulputate tortor, at
nibh libero, nec fermentum ipsum
libero. Maecenas interdum rutrum
pharetra eros viverra vitae. Cras a
imperdiet ut. Suspendisse sit amet
purus nec gravida. Duis et faucibus
rutrum metus. Ut at pretium nulla.
adipiscing ligula, quis euismod.
nulla, quis gravida neque.
SECTION 02 LOGOS
CLEAR SPACE
Observe the clear space around the logo to maximize visual effectiveness. Nothing should intrude into this specified clear space. The radius of the Clear Zone for the Primary Signature must equal the size of a letter “O” in logo text. This is then used to measure the space surrounding the mark: above, below and to the side of two parallel lines.
FULL COLOR
The Primary logo in full color is for applications where full color is desired. The mark is available with and without the tagline.
Please note that the background shape is not part of the mark.
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SECTION 02 LOGOS
BORYS BRAND GUIDELINE POLICY
PRIMARY LOGO GRAYSCALE
The Primary Mark in grayscale is for applications where full color is not available. The mark is available with and without the tagline.
SINGLE COLOR
The Primary Mark in black and white is for applications where full color, grayscale or two color is not available or desired. The mark is available with and without the tagline.
Please note that the background shape is not part of the mark.
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SECTION 02 LOGOS
BORYS BRAND GUIDELINE POLICY
MAY 2020 VERSION 01
TAGLINE
TAGLINE OPTION
POSITION
to clarify a thought for dramatic
to describe our additional service
effect. Many tagline slogans are
and products. It used for our sub
reiterated phrases associated
core services:
TAGLINE
A small amount of text which serves
There are several tagline provided
Interesting Place to Share
with an individual, social group, or product. We use a branding slogan, taglines to describe corporate values.
“Interesting Place to Share” “Building Human Life” “Never Success Alone”
Building Human Life
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SECTION 02 LOGOS
BORYS BRAND GUIDELINE POLICY
MAY 2020 VERSION 01
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UNACCEPTABLE USAGE
1. Do not alter colors
2. Do not alter proportions
3. Do not remove elements
4. Do not rotate the logo
5. Do not invade clear space
6. Do not add drop shadows
7. Do not blur the logo
8. Do not skew the logo
9. Do not alter fonts
10. Do not alter layout
11. Do not crop the logo
12. Do not add elements
SECTION 02 LOGOS
BORYS BRAND GUIDELINE POLICY
MAY 2020 VERSION 01
ONE LINE PRIMARY LOGO The One Line Primary Logo should always be used with a purpose, as a result of a design or composition that absolutely requires this as a solution. The one line primary logo is unique. While the Primary Logo remain the default choice for most graphic applications of the mark, there are certain
[I] One Line Primary Logo in Black on White Background
[II] One Line Primary Logo in Gray on White Background
[III] One Line Primary Logo in Grey on White Background
instances where an element with a small height footprint is required (vehicle signage, billboards, etc).
[IV] One Line Primary Logo in Black on Red Background
[V] One Line Primary Logo in White on Red Background
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SECTION 02 LOGOS
BORYS BRAND GUIDELINE POLICY
LETTERMARK/MONOGRAM FULL COLOR
The Logo Monogram in full color is for applications where available or desired.
GRAYSCALE
The Logo Monogram in grayscale is for applications where full color is not available or desired.
SINGLE COLOR
The Logo Monogram in single color is for applications where full color or grayscale is not available or desired.
Please note that the background shape is not part of the mark.
MAY 2020 VERSION 01
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SECTION 02 LOGOS
BORYS BRAND GUIDELINE POLICY
SECONDARY LOGO LOGO OPTION
This logo follows the same guidelines as the main logo, but must be used only when there is a limited amount of space available.
Please note that the background shape is not part of the mark.
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“Typography is the craft of endowing human language with a durable visual form.” Robert Bringhurst, The Elements of Typographic Style
SECTION 03
TYPOGRAPHY
SECTION 03 TYPEFACE/TYPOGRAPHY
BORYS BRAND GUIDELINE POLICY
TYPOGRAPHY DESCRIPTION
Keep typography simple. Do not overcrowd layouts and do not use too many type sizes. Use weight to draw emphasis instead. Typography is the art and technique of arranging type in order to make the language it forms most appealing to transparent learning and recognition. The arrangement of type involves the selection of typefaces, point size, line length, leading (line spacing), adjusting the spaces between groups of letters (tracking) and adjusting the space between pairs of letters.
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SECTION 03 TYPEFACE/TYPOGRAPHY
BORYS BRAND GUIDELINE POLICY
MAY 2020 VERSION 01
MAIN TYPEFACE 1
Aa TONE
Confident, Strong, Progressive and Modern
BEST USED IN
Headlines, Subheading
AVAILABLE AT
LEKTON REGULER
ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 0123456789
myfonts.com
BOLD
ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 0123456789
ITALIC ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 0123456789
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SECTION 03 TYPEFACE/TYPOGRAPHY
BORYS BRAND GUIDELINE POLICY
MAY 2020 VERSION 01
MAIN TYPEFACE 2
Aa
OPEN SANS
TONE
REGULER
Contemporary, Modest, Technical
BEST USED IN
Headlines, Body Copy
AVAILABLE AT
ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 0123456789
google.com/fonts/
BOLD
ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 0123456789
ITALIC ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 0123456789
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SECTION 03 TYPEFACE/TYPOGRAPHY
BORYS BRAND GUIDELINE POLICY
MAY 2020 VERSION 01
MAIN TYPEFACE 3
Aa
VOLLKORN
TONE
REGULER
Confident, Strong, Progressive and Modern
BEST USED IN
Headlines, Subheading
AVAILABLE AT
ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 0123456789
myfonts.com
BOLD
ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 0123456789
ITALIC ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 0123456789
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SECTION 03 TYPEFACE/TYPOGRAPHY
BORYS BRAND GUIDELINE POLICY
MAY 2020 VERSION 01
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TYPOGRAPHY STYLE HEADING
Lekton Bold
Vestibulum rhoncus nisl in faucibus viverra. Curabitur a enim non lorem dictum.
INTRODUCTION
Sed dignissim urna et purus tristique consequat. Mauris blandit arcu a erat consequat pulvinar.
SUB-HEADINGS
Praesent in venenatis dui, vitae tempor arcu. Proin sodales, justo nec consequat tempor, est felis ultrices nisl, in interdum mi est vel ante.
BODY
Nulla in quam a ipsum pulvinar dapibus. Nulla aliquet ornare velit sit amet commodo.
Open Sans Bold
Open Sans Regular
Open Sans Regular
BULLET STYLE
Open Sans Regular
QUOTE
Vollkorn Italic
DROP CAPS
Vollkorn Regular
Aliquam id enim vitae urna.
Aliquam id enim vitae urna.
Lobortis varius at nec sem.
Lobortis varius at nec sem.
Interdum et malesuada fames.
Interdum et malesuada fames.
Pellentesque eleifend, sem vel pharetra imperdiet, eros eros facilisis dolor, ut consectetur purus nulla non ipsum. Aliquam et consectetur orci. Proin nunc tellus, iaculis ac imperdiet fermentum, congue vehicula felis.
P
ellentesque eleifend, sem vel pharetra imperdiet, eros eros facilisis dolor, ut consectetur purus nulla non ipsum. Aliquam et consectetur orci. Proin nunc tellus, iaculis ac imperdiet fermentum, congue vehicula felis.
SECTION 03 TYPEFACE/TYPOGRAPHY
BORYS BRAND GUIDELINE POLICY
MAY 2020 VERSION 01
TYPOGRAPHY TONE CHART Below is a chart to help in determining what typeface, weight and case should be chosen, depending on the aesthetic direction
CASUAL
OPEN SANS REGULER
of a given design.
OPEN SANS REGULER
Within the brand there is a wide
LEKTON REGULER
range of emotional expression available through typography.
NOTE: Not every typeface weight available within the brand is represented below.
LEKTON REGULER
CLASSIC
VOLLKORN REGULER VOLLKORN BOLD VOLLKORN ITALIC
STRONG
OPEN SANS BOLD VOLKORN BOLD LEKTON BOLD
29
“I think it pisses God off if you walk by the color purple in a field somewhere and don’t notice it.” ― Alice Walker, The Color Purple
SECTION 04
COLOR
SECTION 04 COLOR
BORYS BRAND GUIDELINE POLICY
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MAY 2020 VERSION 01
PRIMARY COLOR PALLETE Our primary colors are presented in Pantone速, CMYK, RGB and hexadecimal values (web). These are all the primary colors for use with relevant applications.
RED
LIGHT RED
Regardless of color, it is important that all marks and text are legible.
PANTONE
PMS 1797
PANTONE
PMS 1797
CMYK
0/100/99/4
CMYK
0/100/99/4
RGB
227/27/35
RGB
227/27/35
WEB
AD0000
WEB
AD0000
DARK GREY
WHITE
PANTONE
PMS 1797
PANTONE
PMS 1797
CMYK
0/100/99/4
CMYK
0/100/99/4
RGB
227/27/35
RGB
227/27/35
WEB
AD0000
WEB
AD0000
SECTION 04 COLOR
BORYS BRAND GUIDELINE POLICY
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MAY 2020 VERSION 01
SECONDARY COLOR PALLETE These are all the secondary colors for use only as accents in relevant applications.
LIGHT GREEN
GREEN
PANTONE CMYK RGB WEB
PMS 1797 0/100/99/4 227/27/35 AD0000
PMS 1797 0/100/99/4 227/27/35 AD0000
PANTONE CMYK RGB WEB
PMS 1797 0/100/99/4 227/27/35 AD0000
PANTONE CMYK RGB WEB
PMS 1797 0/100/99/4 227/27/35 AD0000
LIGHT PURPLE
PURPLE
PANTONE CMYK RGB WEB
PMS 1797 0/100/99/4 227/27/35 AD0000
LIGHT PINK
PINK
PANTONE CMYK RGB WEB
PMS 1797 0/100/99/4 227/27/35 AD0000
LIGHT BLUE
BLUE
PANTONE CMYK RGB WEB
PANTONE CMYK RGB WEB
PMS 1797 0/100/99/4 227/27/35 AD0000
PANTONE CMYK RGB WEB
PMS 1797 0/100/99/4 227/27/35 AD0000
LIME GREEN
PANTONE CMYK RGB WEB
PMS 1797 0/100/99/4 227/27/35 AD0000
BRIGHT BLUE
PANTONE CMYK RGB WEB
PMS 1797 0/100/99/4 227/27/35 AD0000
BRIGHT PINK
PANTONE CMYK RGB WEB
PMS 1797 0/100/99/4 227/27/35 AD0000
BRIGHT PURPLE
PANTONE CMYK RGB WEB
PMS 1797 0/100/99/4 227/27/35 AD0000
“Simplicity is about subtracting the obvious and adding the meaningful.� John Maeda, The Laws of Simplicity: Design, Technology, Business, Life
SECTION 05
GRAPHIC ELEMENTS
SECTION 05 GRAPHIC ELEMENTS
CIRCLES COLOR
Solid Red. Solid Dark Gray.
BEST USED FOR
Put attention to a photo, tittle and adding visual weight to a design.
STRIPES COLOR
Solid Red. Solid Dark Gray.
BEST USED FOR
Put attention to a photo, tittle and adding visual weight to a design.
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MAY 2020 VERSION 01
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SECTION 05 GRAPHIC ELEMENTS
BORYS BRAND GUIDELINE POLICY
PHOTOGRAPHY STYLE DESCRIPTION
You may choose only professional people Subject must be dressed approrately in business wear. Do not use photos with casual dressed in T-shirt, sweats, etc. The backgorund must be solid or blurred. Use the rule of thirds.
COLOR
Deep, rich colors. No washed- out tones. Correct white balancing.
TONE
Friendly. Fresh. inspiring. Bold. Confident. Professional.
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SECTION 05 GRAPHIC ELEMENTS
BORYS BRAND GUIDELINE POLICY
PHOTOGRAPHY - PEOPLE DESCRIPTION
You may choose only professional people Subject must be dressed approrately in business wear. Do not use photos with casual dressed in T-shirt, sweats, etc. The backgorund must be solid or blurred. Use the rule of thirds.
COLOR
Deep, rich colors. No washed- out tones. Correct white balancing.
TONE
Friendly. Fresh. inspiring. Bold. Confident. Professional.
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SECTION 05 GRAPHIC ELEMENTS
BORYS BRAND GUIDELINE POLICY
PHOTOGRAPHY - LANDSCAPE DESCRIPTION
You may choose only green and nature subject. The backgorund must be solid or blurred. Use the rule of thirds.
COLOR
Deep, rich colors. No washed- out tones. Correct white balancing.
TONE
Friendly. Fresh. inspiring. Bold. Confident. Professional.
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SECTION 05 GRAPHIC ELEMENTS
BORYS BRAND GUIDELINE POLICY
PHOTOGRAPHY - PRODUCTS DESCRIPTION
You may choose only professional people Subject must be dressed approrately in business wear. Do not use photos with casual dressed in T-shirt, sweats, etc. The backgorund must be solid or blurred. Use the rule of thirds.
COLOR
Deep, rich colors. No washed- out tones. Correct white balancing.
TONE
Friendly. Fresh. inspiring. Bold. Confident. Professional.
MAY 2020 VERSION 01
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SECTION 05 GRAPHIC ELEMENTS
BORYS BRAND GUIDELINE POLICY
PHOTOGRAPHY - FRAME SQUARE
Medium - Small Size. Circled Frame.
ROUNDED
Deep, rich colors. No washed- out tones. Correct white balancing.
CIRCLE Friendly. Fresh. inspiring. Bold. Confident. Professional.
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“Design can be art. Design can be aesthetics. Design is so simple, that's why it is so complicated.� Paul Rand
SECTION 06
EXAMPLE
SECTION 06 EXAMPLES
BORYS BRAND GUIDELINE POLICY
MAY 2020 VERSION 01
STATIONARY DESCRIPTION
The letterhead and envelope system was designed to remain clean and reflective of
BORYS, INC.
the brand identity. Below, the
EMPIRE STATE BUILDING
letterhead and envelope are
NEW YORK CITY, USA
shown at a smaller percentage of their actual size, but all measurements apply to pieces at 100% scale. All text should be
JL. KEBAIKAN RAYA NO.123
CONTACT (123) 4567 8910 11 HELLO@MALEO.COM WWW.MALEO.COM
set in grey.
SIZE
Letterhead size remain to A4 size or Letter size. It can use any paper. Envelope size is #10 equal with 9.5 x 4.125 inches.
WHERE TO PRINT?
Signage printing are available to order through online print services at: www.stationary.com. BORYS, INC. EMPIRE STATE BUILDING JL. KEBAIKAN RAYA NO.123 NEW YORK CITY, USA CONTACT (123) 4567 8910 11 HELLO@MALEO.COM WWW.MALEO.COM
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SECTION 06 EXAMPLES
BORYS BRAND GUIDELINE POLICY
MAY 2020 VERSION 01
45
BUSINESS CARD DESCRIPTION
SIZE
QR CODE
pass information to potential
specifications for producing
Certain designs of business
customers and for professionals
standard business cards.
cards offer printing on the
networking. A business card is
The measurements for the
reverse side, with the option of
also an invitation for contact in
positioning of text and the
including a QR code. This allows
the future.
logotype are based on a card
those with smartphones to scan
measuring 90mm x 55mm.
contact info and have address
Business card are used to
Here we set out the
WHAT IS A QR CODE?
book details automatically added to their phone.
JOHN DOE
MANAGING DIRECTOR
JOHN DOE
MANAGING DIRECTOR
BORYS, INC. EMPIRE STATE BUILDING JL. KEBAIKAN RAYA NO.123 NEW YORK CITY, USA CONTACT (123) 4567 8910 11 HELLO@MALEO.COM WWW.MALEO.COM
WHERE TO PRINT?
Signage printing are available to order through online print services at: www.businesscard.com
CONTACT
BORYS, INC.
HELLO@MALEO.COM
JL. KEBAIKAN RAYA NO.123
(123) 4567 8910 11 WWW.MALEO.COM
EMPIRE STATE BUILDING NEW YORK CITY, USA
SECTION 06 EXAMPLES
BORYS BRAND GUIDELINE POLICY
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MAY 2020 VERSION 01
POWERPOINTS DESCRIPTION
Presentations are a vital part of the communication tools to share idea and build reputation. It is important to proudly and accurately display the brand in our presentations while at the
June/2020
June/2020
same time offering the best on-screen experience to the audience.
SIZE
Click to add Presentation Title
Click to add Presentation Title
Several premium templates are available for download, supporting both 4:3 as well as 16:9 aspect ratios. Click to add Section Title
Click to add Section Title
DOWNLOAD
These PowerPoint templates are available for download at: http://borys.com/ppt/
Add Paragraph Text
Add Paragraph Text
SECTION 06 EXAMPLES
BORYS BRAND GUIDELINE POLICY
MOTION GRAPHIC DESCRIPTION
Vidoes produced by should identify (either at the beginning of the video, or just prior to the end) the company or an official sub-unit. Examples of brand characteristics for video work are below.
COLOR
Red, white, Dark Grey. Screen palette values.
MOTION Smooth. Spritely. Responsive. Short. Simple. Few elements. Emphasis on easing in and out.
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SECTION 06 EXAMPLES
BORYS BRAND GUIDELINE POLICY
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MAY 2020 VERSION 01
SIGNAGE DESCRIPTION
Signage is visual graphics created to display information to a particular audience. This is typically manifested in the form of wayfinding information in
Headquarter Building
Headquarter Building
MEETING ROOM
MEETING ROOM
MARKETING OFFICE
MARKETING OFFICE
LIFT AREA
LIFT AREA
LEVEL 10 - 25
LEVEL 10 - 25
LEVEL 26 - 50
LEVEL 26 - 50
places such as streets or inside/ outside of buildings. Signage is one of the key ways of getting attention of audience, it is the way we promote our brand.
SIZE
Signs can be created in most any size, but there are standard sizes available in most substrates. Consider the distance of the viewer and whether the viewer is moving or standing still all combine to determine the right size.
WHERE TO PRINT?
Signage printing are available to order through online print services at: www.signage.com.
CITY HALL
CITY HALL
TRADE CENTER
TRADE CENTER
FEDERAL HALL
FEDERAL HALL
LIBRARY
LIBRARY
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BILLBOARD / OUTDOOR ADVERTISING DESCRIPTION
Billboards are all about recall, the more present a brand is in the consciousness of its intended target market the better. Effective billboards are short, sweet, simple and to the point. People can not read small copy (less than one foot tall) when passing by the sign. Billboard words should be at least one foot and 6 inches tall in order to be legible from the road. All graphics need to be large enough to be seen at fast speeds and far distances.
SIZE
When designing billboards, minimum type size should be 18” tall, with 3’ and taller being optimal.
WHERE TO PRINT?
Signage printing are available to order through online print services at: www.billboard.com.
CLEAR SINGLE MESSAGE
CLEAR SINGLE MESSAGE
SECTION 06 EXAMPLES
VEHICLES DESCRIPTION
The purpose of vehicles branding is to convey message across quickly and clearly. Audience often won’t have a lot of time to decipher large blocks of text. With that in mind, when designing decals or graphics, it is important to remember to:
EYE-CATCHING YET SIMPLE DESIGN PROMINENT LOGO CALL TO ACTION
WHERE TO PRINT?
Vinysl Sticker printing are available to order through online print services at: www.stickers.com.
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MERCHANDISING DESCRIPTION
The objective of brand merchandising is to to take promotional of company’s brand and effectively place it on any materials that closed or used by consumers. This is a form of general awareness and to get brand recall. That is important to keep the logo readlibilty on small size.
ITEMS
Optional gift depends on trend and purpose of merchandising campaign. Some of optional items are Bags, Memory Sticks/ USB’s, Computer Accessories, Golf Products, Clothing, Corporate Clothing, Christmas Gifts, Pens, Mugs, Keyrings, Umbrella, T-shirt, Hat, Clocks, Stationary, Stress Toys, etc.
WHERE TO PRINT?
Signage printing are available to order through online print services at: www.merchandise.com.
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PRINT ADVERTISEMENT DESCRIPTION
Print advertisement is a form
This is the stunning headline
This is the stunning headline
The accepted positioning of the site’s logo is to put it in the top left area of the page.
The accepted positioning of the site’s logo is to put it in the top left area of the page.
of marketing communication used to encourage, persuade, or manipulate an audience (viewers and readers) to take or continue to take some action. Most commonly, the desired result is to drive consumer behavior with respect to a commercial offering. Proper placement of the logo in any print advertisement should be in one of the four corners at least one logo height (X) away from the edge of document.
GRAPHIC ELEMENTS
This is the stunning headline
This is the stunning headline
The accepted positioning of the site’s logo is to put it in the top left area of the page.
The accepted positioning of the site’s logo is to put it in the top left area of the page.
Use Stripes elements to
highlight the logo and image inside Circle shape to get sharp focus in advertisment design.
COMMON REQUIREMENTS All color images can be converted to CMYK. Images should have a minimum resolution of 300 dpi. File format PDF or TIFF.
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WEBSITES & MOBILE DESCRIPTION
The accepted positioning of the site’s logo is to put it in the top left area of the page. This area where most people identify what kind of website. Ensure the logo is big enough to be the second or third thing that people will notice when they arrive on the site. It’s best practice to link the logo image to the site’s home page.
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“Each of us is a unique strand in the intricate web of life and here to make a contribution.� Deepak Chopra
SECTION 07
WEB IMPLEMENTATION
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WEB COLORS DESCRIPTION
Web colors are colors used in designing web pages, and the methods for describing and specifying those colors. Colors may be specified as an
F15B40
F58466
262C2C
FFFFFF
RGB triplet or in hexadecimal format (a hex triplet). A color is specified according to the intensity of its red, green and blue components, each represented by eight bits. Thus, there are 24 bits used to specify a web color, and 16,777,216 colors that may be so specified.
COLOR TOOLS
There are several onlice color tools which help you to create color scheme easily: http://www.colourlovers.com/ https://kuler.adobe.com http://www.pictaculous.com/
C6C1C0
2D4E99
AA2E62
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PATTERN DESCRIPTION
Our design pattern library will offer acomprehensive set of reusable page components.
DOWNLOAD
Several of these patterns are available at: http://borys.com/pattern/
CODING TIPS
Open your HTML file. To place the image as your background, add the following style to the <body> tag:
style=”background-image:url(pattern.gif); background-repeat:repeat” <html> <head>
<title>How to place a pattern as your website background</title> </head>
<body style=”background-image:url(pattern.gif); backgroundrepeat:repeat”> </body> </html>
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WEB TYPOGRAPHIC HIERARCHY DESCRIPTION
Typographic hierarchy is a system for organizing type that establishes an order of importance within the data, allowing the reader to easily find what they are looking for and navigate the content. It helps guide the readerâ&#x20AC;&#x2122;s eye to where a section begins and ends, whilst enabling the user to isolate certain information based on the
Heading 1 / H1 (48 px) 48px Leading / -40 Tracking Dev Pixel Spec: -2px Letter spacing
Heading 2 / H2 (36 px)
36px Leading / -30 Tracking Dev Pixel Spec: -1px Letter spacing
Heading 3 / H3 (32 px)
32px Leading / -30 Tracking Dev Pixel Spec: -1px Letter spacing
consistent use of style throughout a body of text.
Heading 4 / H4 (28 px)
28px Leading / -36 Tracking Dev Pixel Spec: -1px Letter spacing
GENERAL TIP
Consider using san serif fonts for the body copy of the website and also sans serif fonts for headlines and call-outs.
Heading 5 / H5 (24 px)
24px Leading / -43 Tracking Dev Pixel Spec: -1px Letter spacing
Heading 6 / H6 (20 px) 20px Leading / -47 Tracking Dev Pixel Spec: -1px Letter spacing
Heading 7 / H6 (16 px)
18px Leading / 0 Tracking Dev Pixel Spec: 0px Letter spacing
Heading 8 / H6 (14 px)
18px Leading / 0 Tracking Dev Pixel Spec: 0px Letter spacing
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WEB TYPOGRAPHY SCRIPT HTML BASE FONT
Web fonts need to be universal in nature and as such offers the following CSS declaration to be used as a cascading choice for both serif and sansserifed applications. In order of preferred font face:
WEB-ONLY FONTS
Since Open Sans, our primary typeface, cannot be used universally on websites, offers Proxima Nova as a web-only solution using the TypeKit method of web font delivery.
font-family: Georgia, “Times New Roman”, serif; font-family: Helvetica, Arial, sansserif;
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SHADOWS & GRADIENTS DESCRIPTION
Drop-shadows and gradients are two of the most common design elements on the web. This effect help create the illusion of threedimensionality and suggest the spatial relationships of objects on the page.
TITLE SECTION SHADOWS
Drop-shadows are created when an object blocks a light source from striking a surface that is
Section Description Lorem ipsum dolor sitamet. Hiji ditambih hiji sami sareng dua, dua ditambih dua sami sareng opat, opat ditambih opat sami sareng dalapan, dalapan ditambih dalapan sami sareng genep belas.
behind it. Drop-shadows effect make two-dimensional designs looks real.
GRADIENTS
Gradients appear when one part of an object is closer to a light source than another part. As a result, the closer part appears lighter, and the farther part appears darker.
TITLE SECTION Section Description DESCRIPTION
Drop-shadows and gradients are two of the most common design elements on the web. This effect help create the illusion of threedimensionality and suggest the
TITLE COMPONENTS
spatial relationships of objects on Component Text Detail the page.
TITLE COMPONENTS
Component Text Detail
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REQUIRED WEB ELEMENTS HEADER
Headers provide site identity and global navigation, with search and perhaps other tools. The exact location and arrangement of the components vary from site to site,
HOME
ABOUT
SERVICES
CAREER
BLOG
CONTACT
but the overall design pattern has become fairly consistent. Logo usage in the header must follow the guidelines included in this document.
FOOTER
Footer must follow the contents included on the bottom of our main website. This global footer ensures quick, easy access for users to common information: • About US • Services • Products • Contact • Legal Mention • Privacy Policy • Terms of Use
About
Services
Products
Contact
Legal Mention
Privacy Policy
Terms
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FAV ICONS DESCRIPTION
A favicon (short for “favorites icon”), also known as a page
The bookmarks
icon or an urlicon, is an icon associated with a particular
Borys
website or webpage.
New Tab
http://www.borys.com
Once you have placed a favicon.
Bookmarked Lists:
ico file on your site it might
http://www.borys.com
not be obvious where it will display. There are three primary locations that the favicon is displayed: The bookmarks or favorites
The Address Borys
Services
New Tab
of the Web browser. http://www.borys.com
The address bar of the Web browser, beside the URL. The tab bar of the Web browser. The Tab Borys
New Tab
http://www.borys.com
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MOBILE MOBILE APPLICATION
Mobile phone has become a basic necessity for everyone. Mobile applications have become a core component of mobile devices.
MOBILE WEB
Mobile Web access today still suffers from interoperability and usability problems. Interoperability issues stem from the platform fragmentation of mobile devices, mobile operating systems, and browsers.
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“A synonym is a word you use when you can't spell the other one.” Baltasar Gracián
SECTION 08
GLOSSARY
SECTION 08 GLOSSARY
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A - E
F - J
L - Q
BRAND
FAVICON
LOGO
An emotional feeling, perception, or expectation associated with an organization, company, product, or service. View Wikipedia.com
Tiny image that appears next to URL in web browsers.
GLOBAL BRAND
BRANDING
The assignment of a brand to a product.
a product, service, or company that competes globally (often a misnomer, since most brands, by definition, vary from culture to culture).
BRAND MANUAL
GLOSSARY
A document that articulates emotional branding the parameters of the brand for members of the brand community; a standardized set of brand-building tools.
BROWSER
The program that allows you to view webpages, such as .html files. Examples include: Safari, IE, Google Chrome and Mozilla Firefox.
CSS
(Cascading Style Sheets) is a style sheet language used to apply style properties to items in a HTML document. The .html document links to the .css file, and refers to styles by name so that a group of attributes
EMOTIONAL BRANDING
Brand-building efforts that aim at customers’ feelings through sensory experiences.
A list of terms used in this manual.
HEX NUMBER
HTML color specification number (starting with a “#” sign) for web pages using Hexadecimal system.
HTML
Hypertext Markup Language (HTML) communicates the structure of textual data to web browsers, indicating how to display the GUI. Certain text will be tagged as headings, paragraphs, lists, etc. The HTML may also incorporate interactive forms, embedded images, and other objects.
IDENTITY
Central sustainable elements of a brand identity, usually the name and trademark.
LOGOMARK
A graphic mark used without words to identify a company.
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A shortened version of logotype, popularly (and incorrectly) used to refer to trademarks.
LOOK AND FEEL
The sensory experience of a product, environment, or communication.
MENU
The menu is the navigation system that helps users to move around the different pages and sections of a website.
MISSION STATEMENT
A concise statement of the purpose or permanent media aspirations of an organization
PIXEL
Unit of measure for websites and digital images.
PANTONE/PMS (PANTONE MATCHING SYSTEM)
A standardized color palette system used to define brand colors.
POSITIONING
The process of differentiating a product, service, or company in a customer’s mind to obtain a strategic competitive advantage; the first step in building a brand.
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R - U
V - Z
TAGLINE
VECTOR IMAGE
A tagline is a slogan designed to reinforce an audience’s memory of a product, organization, or service. It is typically used in marketing materials and advertising.
TRADEMARK
A trademark is any name, symbol, figure, letter, word, or logo adopted and used by a company or organization to distinguish the products or services it provides from products or services provided by other companies or organizations.
TYPEFACE
The design of a set of characters, such as Helvetica or Times Roman; frequently referred to incorrectly as a “font.” The typeface is the unified design of the individual characters and the font is the variation of the typeface, such as roman, italic, bold, etc.).
SIGNATURE
The defined visual relationship between logotype and a symbol.
URL
The actual web address of a specific web page.
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Line art graphic/illustration that can be enlarged or reduced to any size and maintain resolution.
VALUE PROPOSITION
A set of benefits, including functional, emotional, and selfexpressive benefits.
VISION
The story a leader tells about where the organization is going; the aspirations of a company that drive future growth.
WIREFRAME
A rough layout of a website before design begins.
WYSIWYG
What You See Is What You Get (WYSIWYG) – describes a system in which the content being edited appears very similar to the final product. TMS uses WYSIWYG (pronounced ‘wizziwig’) editing.
DEVIATIONS DEVIATIONS FROM THIS STANDARD MUST BE APPROVED PLEASE CONTACT: (012) 345-678 OR SEND EMAIL AT BRANDING@BORYS.COM
XML
An advanced markup language giving better control than HTML over format for structured information on web pages. Has been adopted as a standard by many applications and for information exchange.
RESEARCH AND DEVELOPMENT BY
BORYS, INC. EMPIRE STATE BUILDING JL. KEBAIKAN RAYA NO.123 NEW YORK CITY, USA
CONTACT (123) 4567 8910 11 HELLO@MALEO.COM WWW.MALEO.COM