PRODIGY
FLUX FOUNDATIONS
Editor's Note
Pastures New.
It's surreal to think that the foundation of this magazine was laid in a Zoom call, built on equal parts grit and vision by our tenacious founder, Suleiman Altaf.
From the first Issue, this magazine stretched beyond university walls, chasing culture, commentary, and cool with equal zeal.
Suleiman dreamt of Prodigy transcending the expected
He wanted something that could sit on a coffee table in one city and spark a thought in another. A tall order. A thrilling one.
Ten Issues later, we're chasing that dream still, steadily, ambitiously
This Issue lives on dualities. Flux and Foundations, the restless push of change, the steady pull of what grounds us. It embraces the inbetween: movement and stillness, ambition and anchor
Within these pages, those same tensions unfold; Stoicism and Civilizational collapse, Storytelling through Haute-Couture, Fintech blueprints, Time-travel What-ifs, The Qualms of student life abroad, and at curtain call? A Conversation with the Doyenne of the Theatre Club herself
This Issue doesn't sit still. It moves, shifts, balances - just like us Take your time with it, there's lots to chew on.
Prodigy is evolving Expanding Rooted here, but reaching far, always Here's to New Horizons and the words that walk us there.
For now, in flux, in stride. Godspeed.
ANANTHJITH
Editor-in-Chief
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EDITORIAL Ananthjith
Editor- in- Chief
Wafa Fathima News Correspondent | Columnist
Mahdiya Habeebur Rahman Feature Columnist
Husayn Gokal Careers Correspondent | Columnist
Suleiman Altaf Founder | Opinion Columnist
Ananthjith
Profile | Longform Columnist
GUEST COLUMNISTS
Abeer Doctor Opinion Column
Prameshkumar Kumar Philosophy Correspondent
Pranamya Byju Poetry
Awatif Rahman Fashion Correspondent
DESIGN
Nikko Simon Q. Perez
MARKETING
Jasmina Ulugbekova
ILLUSTRATION “Fleshy Weapons” , Shahzia Sikander (1997)
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think of the dreamer getting a glimmer of God
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ARYA SHAH FOUNDING PRESIDENT OFTHEATRECLUB
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Narrative IS THE NEW BLACK
In an age where consumer choices are limitless and attention spans are fleeting, fashion brands need to move beyond traditional advertising and aesthetics to truly captivate The secret weapon? Storytelling, not as strategy, but as soul The art of weaving compelling narratives is what sets unforgettable brands apart In the Industry, storytelling isn’t just an approach, it’s the essence of brand identity A well-crafted immersive narrative evokes emotion, forges deep connections, and inspires unwavering loyalty But what makes storytelling in fashion so impactful, and how do Leading Names grasp this craft to ensure that it resonates far beyond the runway?
The psychological power of Storytelling in fashion
Fashion is more than just clothing, it’s a reflection of identity, emotion, and aspiration
Unlike other industries, where products serve practical functions, fashion operates and exists in a world of perception, belief and feeling. A great story can turn a piece of fabric into a symbol of empowerment, luxury, or rebellion.
We are innately drawn to stories; it’s our native language. Stories spark neural activity in ways data never could, making them linger longer in the mind thananysloganorsalespitch.
Once the Brand taps into this, they are no longer just providers of apparel but CuratorsofLifestyleandIdentity. Stories help us make sense of the world andformemotionalattachments.
