A PERSONAL APPROACH TO SELLING YOUR HOME
PROFESSIONALS BY NAME, PROFESSIONALS BY NATURE.
At Professionals City to Surf, we appreciate you have a chouce and want to win your business! On a daily basis, we demonstrate to our clients that we offer professionalism, experience and commitment to achieving the best outcomes. Our goal is now to prove why you need to look no further. This is our plan to market and sell your property for the maximum possible price.
As you consider your options, I ask you to think not just about our innovative systems and processes, but also the long standing track record and ethics that underpin the strengths of our agency.
Choosing your agent requires much more than just striking a deal on the fees, Social skills, tactics and negotiating ability will strongly influence the outcome that your agent delivers.
Professionals City to Surf
07 3807 9077
7/91 City Road, Beenleigh QLD 4207
procitytosurf.com.au
WHY CHOOSE PROFESSIONALS CITY TO SURF
Firstly, thank you for considering us for the sale of your valuable asset.
We are a boutique style real estate agency offering our clients exceptional and professional service.
We strive to not only meet your expectations but to exceed them and ensure that your experience is both profitable and totally satisfying.
In today’s fast paced, competitive business environment it can often feel as though profit is more important than people. At Professionals City to Surf we are dedicated to combining our industry knowledge, exceptional communication skills and ongoing support to provide service that makes our customers say “wow”.
Our mission is to be the real estate agency of choice in the area. We always provide effective service with honest attention to each transaction, specialising in the listing and selling of homes, property management, finance and guiding buyers and tenants throughout the process.
Our friendly team has vast experience and a wide area knowledge to offer you the right advice. We are equipped with a highly effective marketing campaign and constant training to ensure you get the best outcome every single time.
After four decades of remarkable service and a host of awards, Professionals is considered one of the prominent brands in the real estate market.
Thank you for the opportunity to win your business and we look forward to working with you.
Yours sincerely,
DANIEL PIGRAM Sales Specialist/Director
0412 865 905
daniel@procitytosurf.com.au
RECOMMENDED METHOD OF SALE
The value of a property is always interesting to assess. The final sale price can fluctuate greatlt dependent on the current market trends and the level of motivation of buyers generated during the sale process.
Our experience shows the best outcomes are achieved through a considered approach that creates a maximum buyer interest. We custom design each marketing campaign to create a strong competitive environment to guarantee you the highest possibke price.
PRIVATE TREATY
When selling by Private Treaty, you decide an asking price before your property is listed for sale. While many people may feel more comfortable with the idea of settling a price, there are a few things to consider.
You’ll need to firstly determine a realistic asking price.
We have an excellent knowledge of recent comparable sales in your area and will assist you to arrive at a realistic price and marketing strategy for your property.
We have had a lot of sucess with offers. In a lot of cases we achieve well above the owners expectations and we can share plenty of case studies of the offers over strategy.
We recommend a sale by Private Treaty.
MARKETING ELEMENTS
To ensure the sale of your home is an enjoyable and rewarding experience, here’s what you can expect from us once your home is on the market.
PROFESSIONAL PHOTOGRAPHY
Through our trusted photographers we can offer both day and night shoots, drone photography to ensure your home is shown to prospective buyers in the best possible light.
COPYWRITING
In a highly visually world, clear and concise copy is still important. Potential buyers not only absorb information in many different ways, they are looking for specific details about your property, and our professional writers can help create this. In which you will have approval before going live.
PROFESSIONAL VIDEO
Our optional professionally shot videos are engaging to potential buyers and is another way we make your listing stand out.
VIRTUAL FURNITURE STAGING
Furniture staging can be expansive, however we have the solution to make your photos pop online!
SOCIAL MEDIA ADVERTISEMENTS
Ever wondered how those adverts follow you around the internet? We have it covered... we will promote your listing on Facebook and Instagram to targeted buyers.
FLOORPLANS
Floorplans help to bring your property’s layout to life and detail the property dimensions for potential buyers.
BROCHURES
Stylish, professional looking property brochures for letter box dropping and handing out at inspections.
MARKETING PACKAGE
1x Premier+ Listing on realestate.com.au $1999.00
Australia’s number one property portal
Duration: 60 day Premiere listing that will re-upgrade back to a Premiere for the life of the listing
1x Standard Listing on domain.com.au
Australia’s second largest property portal
Photography Including Floor Plan $350
Professional photography package including Drone footage by Zoom Zoom Photography
Standard Listing on all the major real estate website portals No Charge property.com.au, homely.com.au, onthehouse.com.au, homesales.com.au, homes.com.au, soho.com.au +procitytosurf.com.au
Social Boost
14-day campaign on Facebook and Instagram For Sale Signboard $100
Professionally made and installed TOTAL PAYABLE — PAY NOW
SELLING WITH PROFESSIONALS
To ensure the sale of your home is an enjoyable and rewarding experience, here’s what you can expect from us once your home is on the market.
OPEN HOME INSPECTIONS
Scheduled inspections are a vital part of your sale process. They can make or break a buyer’s decision.
Throughout your campaign, open homes are held on consecutive Saturdays. Mid-week inspections can be arranged on request and on occasion. It may be necessary to arrange inspections outside the scheduled times.
AGENT COMMUNICATION
We will be in constant communication with you at every stage of your campaign. After every private inspection and open house we will phone you to advise on attendance, contracts requested, repeat visits and buyer thoughts.
Each week we will email a vendor report of all the information that you need to know and detailing potential buyer thoughts on the property and it’s value.
BUYER MANAGEMENT
Our aim is to encourage as many qualified buyers to inspect your home. All enquiries, whether by phone or email, are attended to and answered properly.
OFFERS
During the marketing, offers are welcomed unless you instruct us otherwise. When an offer is submitted, we discuss it with you ensuring that you have every opportunity to sell at a premium price.
SELLING OFF MARKET... YES IT’S POSSIBLE!
We have had huge success with selling properties for premium prices without the added marketing fees for portals like realestate.com.au. Ask your agent for more details.
SELLING FEE
When you select Professionals City to Surf, our commitment to a successful sale of your home is guaranteed.
What we do for our fee in order of our selling services:
• Advise you on the presentation of your property, so it creates a favourable first impression on potential buyers.
• Assist with minor presentation tweaks and improvements with necessary contractors
• Where applicable we liaise with tenants and prepare the form 10 (lessor notice of intention to sell), work with the tenants to seek their permission for internal photography and permission for open homes.
• We organise the professional photography of your property for marketing purposes.
• We organise the installation of a signboard and its removal on the successful settlement of your property.
• Internal walkthrough videos/facetime inspections for use with interstate owners and investors.
• Write the advertising copy, schedule and arrange their placement to ensure optimum buyer enquiry.
• We prepare and edit material for your promotional brochures and photo/text signboards where required.
• We provide a secure government regulated trust account for the safe keeping of monies involved in the transaction of your property and provide an indemnity and guaranteed fund for your protection.
• Present professional open homes for your property during the marketing campaign and organise private viewings for potential buyers at your convenience or coordinate with tenants.
• We will work our extensive database (20 years plus) of buyers and buyers agents, including investors who may be interested in purchasing your property.
• We provide 24 hour, 7 days a week service to you and your potential buyers.
• If necessary, we can recommend a Conveyancer, Home loan Consultant and Tradespeople.
• We negotiate with buyers to ensure the highest possible price is attained for you and submit all written offers for your consideration.
• We prepare the contract of sale and complete all necessary paperwork prior to signing by buyers, to ensure all documentation is legally binding.
• Conduct necessary inspections, valuations, building and pest, pre-settlement just to name a few during the contract process to settlement.
• We protect your sale price and stand firm during building and pest negotiations.
• We will keep you informed of the progress of your transaction by liaising with yourself and aligned services.
• We instruct both parties that the sale settlement has taken place
• We give the keys to a new owner when the property settles
• We disburse (where required) balance trust account funds to yourself or nominated parties