Pro Carton Awards Brochure 2024

Page 1


The Innovations Shaping A New Circular World

The European Carton Excellence Award 2024, Pro Carton Young Designers Award 2024 and Pro Carton Student Video Award 2024

The European Carton Excellence Award, Pro Carton Young Designers Award and Pro Carton Student Video Award Gala was held in Berlin on 19 September 2024, attended by Europe’s leading cartonboard converters and manufacturers, as well as students and lecturers from across the continent.

For more information about the competition, the winning entries and judges, please visit the Pro Carton and ECMA websites, as well as our social media channels.

www.procarton.com www.ecma.org

Pro Carton

@pro_carton

@procartoneurope

Pro Carton

Pro Carton

Thank you to our sponsor for providing materials for all the award certificates, frames and trophies.

Welcome Willkommen Bienvenue Benvenuto Bienvenido Hoş Welkomgeldin Tervetuloa Witamy Boas-vindas Добродошли Välkommen Velkommen

Proudly leading the way in circular packaging

It is our great pleasure to unveil the winners of the 28th European Carton Excellence Award.

Another year has gone by, and we’ve received a record number of excellent entries. This award celebrate the best and brightest that the cartonboard industry has to offer and this year was no exception.

The entries we’ve seen this year are a testament to the industry’s unwavering commitment to innovation and sustainability. They showcase the incredible potential of cartonboard to create packaging solutions that are not only visually stunning, but also environmentally responsible and meet consumer’s increasing demand for sustainable packaging solutions.

All the entries demonstrate how cartonboard is a powerful tool for brands to connect with consumers on an emotional level, while also addressing the urgent environmental challenges of our time. They inspire us to continue pushing the boundaries of what is possible with this versatile and sustainable material.

Michele Bianchi President, Pro Carton
Jean-François Roche President, ECMA

Creativity inspires new circular solutions

Innovation remains at the heart of our industry

Horst Bittermann Director General, Pro Carton

It’s been my passion to work on these awards for the last three years. With every year that passes, I’m consistently impressed with the amount of innovation, excellence, and creativity that is displayed among the entries.

We received more than 74 entries for the European Carton Excellence Award, 889 entries for the Pro Carton Young Designers Award, and 106 for the Pro Carton Student Video Award – a 20% increase on 2023.

This was the first time that we have exceeded a total of 1,000 entrants. The increase this year showcases the upwards trajectory of our industry and the renewed passion for sustainable packaging.

As sustainability becomes an increasing priority for businesses across the globe, the sustainable packaging and cartonboard industry will continue to grow and thrive.

However, it’s not only businesses that are looking to change their ways. In our 2024 ‘Rethinking Packaging -A Consumer Perceptions Study’, 62% of European consumers said

that a sustainable lifestyle had become ‘more important’ or ‘very much more important’ over the last two years.

Considering this, the need for innovative and sustainable packaging solutions is becoming ever more crucial. And the cartonboard market will be at the forefront of this vital movement.

These awards aim to not only shed light on the exceptional work and strides being made in the cartonboard industry, but also to inspire future generations of packaging designers. By recognising and celebrating the best in the business, we hope to drive innovation, sustainability, and creativity forward.

Once again, and on behalf of all of us, I say a big thank you to 1,000-plus entrants and to all the sponsors of this year’s award programme.

The growth that we’ve seen in the number of entries highlights the widespread talent, enthusiasm, and commitment of this global community.

Working on these awards, I’ve been simply blown away by the entries. The creativity, ingenuity, and excellence on display has been truly inspiring. Therefore, I would like to start by congratulating all those involved in creating the entries.

We’re also thrilled to share that the entries have poured in from diverse establishments and organisations across the entire continent, with an impressive 155 universities participating from 25 different countries. The growth that we’ve seen in the number of entries highlights the widespread talent, enthusiasm, and commitment of this global community. It’s a commitment to driving a more sustainable future through the development of innovative and eco-friendly packing solutions.

We know that the potential of cartonboard to create a positive impact is immense. However, to unlock this potential, the entire industry must unite in its efforts. From the innovative designs showcased here, to the broader regulatory landscape, every stakeholder has a vital role to play. Together, we can build a more sustainable future.

Winnie Muehling Marketing & Communications Director, Pro Carton

Winner

Carton of the Year

Origen Flor Natural by Hinojosa Packaging Galería Gráfica

Carton converter

Hinojosa Packaging Galería Gráfica

Brand owner

Laboratorios Flor Natural Parfums

Structural designer

Jose Javier Usedo Alejandro

Cartonboard manufacturer

Stora Enso

Elegant origins

The intricate die-cut patterns on this case enhance the overall aesthetic of the cartonboard packaging design, creating a visually striking and captivating look. The complementary patterns contribute to the shelf appeal of the product, making it stand out.

The sleek and modern design, created by Hinojosa Packaging Galería Gráfica using Stora Enso cartonboard, also adds a touch of sophistication to the product. The packaging provides a secure and protective environment for the glass-bottled perfume, ensuring its freshness and longevity. This attention to detail not only protects the product, it enhances the overall consumer experience.

What made this the Carton of the Year?

We were really impressed by the innovative and eye-catching design of this perfume packaging. The intricate patterns, with hidden text and decorative features, add a clever touch that feels both modern and elegant yet intriguing to the eye. The attention to detail is incredible, encouraging consumers to explore the packaging further. It’s a smart design that balances style and practicality, ensuring the product catches attention while maintaining a polished, professional look.

Winner

OCB - Cover kit - paper & filter by Alzamora Group

Carton converter

Alzamora Group

Brand owner

OCB

Cartonboard manufacturer

Metsä Board

Rolling performance

This compact and reusable cartonboard pack, developed by Alzamora Group using Metsä Board cartonboard, is designed to hold both tobacco filters and tobacco papers for the first timeeliminating excessive packaging.

The pack’s mono-material construction ensures durability and sustainability, while its secure design protects delicate ceramic filters.

The pack’s compact size makes it easy to store and transport, and it allows for convenient disposal of used filters and papers. The pack is also easily replenished, making it a practical and eco-friendly solution for tobacco consumers, with a complimenting sleek design.

Winner

Sustainability

Calma Products by PAWI Packaging Deutschland

Carton converter

PAWI Packaging Deutschland

Brand owner

Medela

Structural designer

Olivia Husslage, PAWI Packaging Deutschland

Cartonboard manufacturer

Sappi Deutschland

Graphic designer

Medela

Calm feeding

PAWI Packaging Deutschland has developed a sustainable packaging solution for Medela, using Sappi Deutschland cartonboard. It replaces the previous plastic round cans and inserts, designed specifically for baby feeding products.

This new packaging features an innovative click-and-open mechanism, a foldable retail shelf hanger, and a reliable safety closure. The packaging also incorporates a clear window for easy product visibility and a tactile finish for a premium feel. This sustainable design demonstrates a commitment to innovation, safety, and environmental responsibility. The packaging not only protects the product, it also provides a safe and convenient option for new parents.

Winner

Food & Drink Packaging

Virgin Fibre

Mackmyra 001 by Nordic Carton

Carton converter

Nordic Carton

Brand owner

Highcoast Whisky

Structural designer

Michael Olsson, Nordic Carton

Graphic designer

Anton Malm, Nordic Carton

Cartonboard manufacturer

Holmen Board and Paper

Smooth transition

As a pioneer in Swedish malt whisky, Mackmyra is known for its character and elegance.

For its new small batch series, the distillery collaborated with Nordic Carton to create a unique package using Holmen Board and Paper cartonboard. The design highlights the brand’s dedication to quality and craftsmanship, while reflecting the distinct character of each small batch whisky. The packaging is sleek, elegant, and minimalist, embodying understated yet classy design principles.

The container slides smoothly upward in a refined, Nordic-inspired style, focusing on simplicity, functionality, and essential elements.

Winner

Food & Drink Packaging

Recycled Fibre

Cluster-Clip® Kirkland Branded Marinara Sauce by WestRock

Carton converter

WestRock

Brand owner

Costco/Kirkland Signature

Structural designer

Juan Carlos Palacios, WestRock

Graphic designer

Certified Origins

Cartonboard manufacturer

WestRock

Saucy packaging

WestRock and Costco partnered to develop a sustainable packaging solution for Kirkland’s marinara pasta sauce.

The Cluster-Clip® design, a fibre-based alternative to plastic clips and shrink wrap, offers a kerbside recyclable option. Pre-glued for easy application, Cluster-Clip® allows for a fully printable packaging design to enhance consumer convenience and maximise brand messaging. This sustainable solution has significantly reduced plastic waste, demonstrating Costco’s commitment to environmental responsibility. Additionally, Cluster-Clip® provides a stronger, more durable packaging solution that protects the product throughout the supply chain.

Winner

General Packaging

Virgin Fibre

Samarité Magic Key by PAWI Packaging Poland

Winner

General Packaging

Recycled Fibre

Easy-Life Fish Food by Snel

Carton converter

PAWI Packaging Poland

Brand owner

Zeme Pharm

Structural designer

Zeme Pharm and

PAWI Packaging Poland

Graphic designer

Zeme Pharm

Cartonboard manufacturer

Billerud

Unlock luxury

A luxurious and advanced packaging design made from premium Billerud cartonboard for Zeme Pharm.

The packaging features soft touch varnish, gold hot stamping, and double-sided printing in CMYK and Pantone colours, ensuring a sophisticated and attention-grabbing presentation.

The unique candy-style opening and front window provide a convenient and engaging unboxing experience. This premium packaging is ideal for luxury products to enhance their value and prestige, it redefines the perception of premium products, combining style, functionality, and environmental responsibility.

Carton converter

Snel

Brand owner

Easy-Life

Structural designer

Fonkels & Anderling

Graphic designer

Easy-Life

Cartonboard manufacturer

Smurfit Kappa Hoya

Easy-feed

This groundbreaking fish food packaging solution, developed by Snel using Smirfit Kappa Hoya cartonboard, is revolutionary.

By combining cartonboard and paper in a unique construction, this packaging eliminates the need for plastic, making it a fully circular option. The innovative design effectively addresses the challenges posed by the smell of fish food ingredients, ensuring a fresh and pleasant experience for consumers with its odour-free properties. The fully resealable design and special production techniques ensure a practical and safe solution. All while being made from recycled and FSC-certified materials, making it a truly eco-friendly choice.

What did our expert judges think?

Despite a lower number of entries this year, the need for innovation and showcasing the creative potential of cartonboard remains more important than ever.

The entries for 2024 were outstanding across all categories, demonstrating not only remarkable design innovation but also cartonboard’s ability to replace packaging traditionally made from other materials. From luxury packaging to everyday consumer goods, the submissions reflect how versatile and eco-friendly cartonboard can be.

The European Carton Excellence Award continues to stand as the industry’s most prestigious accolade, highlighting the best in sustainable packaging.

As judges, it’s especially rewarding to see brands, converters, and manufacturers working together to deliver truly exceptional packaging solutions, making our job of identifying the winners extremely difficult. This collaboration underscores the crucial role cartonboard plays in pushing the boundaries of design, offering sustainable alternatives, and meeting consumer expectations in an ever-changing market.

- Cover kit - paper & filter by Alzamora Group

This is ingenuity and innovation at its best. Cigarette waste, with all of its individual components, poses a significant litter problem. This innovative design combines the paper and filter into a single element, not only reducing waste but also adding a layer of convenience for users.

This design just exudes sophisticated simplicity. It is a fittingly elegant package - clean, white, minimalistic, with a smooth sliding feature that enhances the opening experience. The sliding mechanism creates a sense of occasion, offering a refined and high-end feel.

This is a clever design. The three jars of sauce are very heavy, yet the packaging is minimal while offering impressive strength and stability. It effortlessly holds all three jars and proves that innovation can deliver the necessary strength without compromising sustainability.

This is an ingenious solution to reduce the use of unsustainable packaging materials. The design maintains the product’s round and circular shape, creating a visually appealing and ergonomic experience for consumers. Overall, this design is thoughtful and an ecofriendly choice.

This design instantly captured the attention of the jury. With its stunning aesthetics, the designer clearly placed shelf appeal and customer experience at the heart of the creative design process. The packaging is beautifully crafted, ensuring it stands alone as a gorgeous gift, even before considering the luxurious products inside.

This is the perfect example of ‘finding a gap in the market.’ Typically, the product comes in thick plastic. The design offers a simple, easy-toopen solution that’s not only convenient for pouring and resealing but incorporates a sustainable inner film to preserve the product. A thoughtful and eco-friendly approach.

OCB
Calma Products by PAWI Packaging Deutschland
Mackmyra 001 by Nordic Carton
Kirkland Branded Marinara Sauce by WestRock
Samarité Magic Key by PAWI Packaging Poland
Easy-Life Fish Food by Snel

Winner

Public Award

Pladis Victoria Creations

by Graphic Packaging International

Carton converter

Graphic Packaging International

Brand owner

Pladis

Structural designer

Robert Ackroyd,

Graphic Packaging International

Graphic designer

Air Design

Cartonboard manufacturer

Metsä Board

Shareable delight

The packaging for McVitie’s Victoria Chocolate Creations by Pladis combines a visually appealing design with practical functionality, making it both attractive and efficient.

Developed by Graphic Packaging International, using Metsä Board cartonboard, the gift-wrapped appearance and easy-open fastening tab enhance the unboxing experience.

The curved edges, folded opening feature, and refined printing and embossing add a layer of sophistication, helping the packaging stand out on shelves. Moreover, its compatibility with existing machinery ensures smooth and efficient production, making it an ideal choice for the brand.

Brilliant shelf appeal!

This team works every day to create the best solutions for customers!

Great packaging design is all about creating an emotional connection with the consumer, and this packaging does this through its distinctive shape and gift-wrapped appearance. Given that these are luxury biscuits, the sophisticated visuals, refined printing, and biscuit imagery create strong appetite appeal. The curved edges and elegant design further enhance the packaging. The messaging is clear and effective — leading the consumer’s eye smoothly from ‘Chocolate Creations’ down to the biscuit images. No confusion, no clutter, just immediate and impactful consumer communication.

A great combination of eyecatching print alongside fantastic structural qualities, which really elevate the brand The design is unique and very good

What the public said

Satkar Gidda
Global Brand and Packaging
Design Consultant and Chairman of the Jury

Introducing the...

Platinum and Gold Award Winners 2024

The Platinum and Gold winners showcase exceptional creativity in using cartonboard to create innovative, sustainable packaging solutions. These cutting-edge entries not only meet consumer needs, but also play a key role in helping brand owners reduce their environmental impact. This year’s outstanding designs are setting a benchmark for ecofriendly packaging in a range of sectors.

Winner

Platinum

Entry

Carton converter

Arti Grafiche Reggiane & LAI

Brand

Structural designer

Lorenzo Artoni,

Arti Grafiche Reggiane & LAI

Cartonboard manufacturer

Stora Enso

Graphic

Green wave

Promis Care’s innovative packaging, design by Arti Grafiche Reggiane & Lai using Stora Enso cartonboard, features a distinctive curved shape, showcasing the product’s unique and avant-garde nature.

The curved cartonboard construction, a technically challenging feat to achieve in production, demonstrates the brand’s commitment to creativity and technical expertise, and reflects its forward-thinking approach to oral care.

Winner

Platinum

Entry name

Rafeira - Cerveja Artesanal

Carton converter

Alzamora Group

Brand owner

Rafeira - Cerveja Artesanal

Structural designer

Alzamora Group

Cartonboard manufacturer

Stora Enso

Beer in one

Introducing a minimalist and functional packaging solution for Raferija beer. The design prioritises product visibility, ease of handling, and sustainability. The package, featuring a “U” shape and removable bases, provides a practical and secure solution for consumers, while also reducing waste and enhancing the overall experience. The removable bases can be used as coasters, offering a unique feature for beer packaging. Made from high strength cartonboard, the packaging is durable and efficient for storage and transport. Overall, the striking design matches the brand’s identity and brings a new edge to multipack drinks packaging.

Platinum Winner

Entry name

Susanne Kaufmann Advent Calendar

Carton converter

RATTPACK & Co

Brand owner

Susanne Kaufmann Kosmetik

Structural designer

Susanne Kaufmann

Cartonboard manufacturer

Holmen Board and Paper

Graphic designer

Susanne Kaufmann

A pamper a day

This beautifully crafted piece is designed to bring a spa-like experience into your home. With its timeless design and meticulous craftsmanship, the calendar is a testament to the brand’s commitment to quality and sustainability. The unique features, such as the smooth opening mechanism and magnetic closures, add to the overall luxury and convenience of the calendar. Additionally, the calendar can be refilled and reused, making it a sustainable choice that can be enjoyed for years to come.

Gold Winner

Entry name

Arctic Blue Gin Northern Lights

Carton converter

Grano

Brand owner

Arctic Blue Beverages

Structural designer

Grano and Starcke

Cartonboard manufacturer

Metsä Board

Graphic designer

Metsä Board

An aurora finish

The Grano Artic Blue Northern Lights gin box is a visually stunning packaging solution. Its intricate holographic design, achieved through cutting-edge techniques and collaborative efforts, sets a new standard for marketing through sustainable packaging design.

The packaging’s eye-catching visuals and unique design elements make it standout on shelves, attracting attention and driving sales. This innovative packaging demonstrates the power of effective design, supply chain synergy, and meticulous craftsmanship in enhancing product appeal and boosting brand recognition.

Gold Winner

Entry name

Duvel x Magritte - Limited Edition

Carton converter

Van Genechten Packaging

Brand owner

Duvel Moortgat

Structural designer

Van Genechten Packaging,

Site Angoulême

Cartonboard manufacturer

Stora Enso and Billerud

Graphic designer

Coast-Agency

Sky-high brew

This limited edition gift packaging adds to the surrealistic touch of the collaboration, combining beer and art with exceptional craftsmanship. To enhance the consumer experience, Duvel chose environmentally-friendly, cold foil technology to create a stunning mirror effect inside the packaging that complements the art.

The bottle can be seen through a peek-through window, resembling Magritte’s ‘cloud’ artwork.

Entry name gigasept® powerSET3

Carton converter

Edelmann Group

Brand owner

Schülke & Mayr

Structural designer Edelmann Group

Cartonboard manufacturer Holmen Board and Paper

Triple action care

The gigasept® powerSET3 packaging system is a comprehensive solution designed to enhance user and patient safety in medical device reprocessing.

Its innovative features, including secure component storage, a compact size, and tamper-evident closures, make it a comprehensive solution in the market. The system’s focus on safety and ease of use ensures a reliable and efficient process for healthcare professionals. The packaging’s double-walled construction, tear-resistant material, and antimicrobial coating

Winner

Gold

Entry name

Míša multipack

Carton converter

Cardbox Packaging

Brand owner Olma

Structural designer

Cardbox - Packaging

Graphic designer Olma

Four-fold delight

Cartonboard manufacturer

RDM Group

The new multipack for Míša cheesecake desserts introduces a family-sized option, offering both cost-effectiveness and sustainability to meet consumer demand. Made from 100% recycled RDM Group cartonboard, the packaging is designed to be easily recycled. The hotmelt adhesive on the bottom, covered with a silicone strip, simplifies the assembly process. The finished carrier can hold up to four cheesecakes, making it convenient for purchasing larger quantities.

Gold Winner

Entry name

Pladis Victoria Creations

Carton converter

Graphic Packaging International

Brand owner

Pladis

Structural designer

Robert Ackroyd,

Graphic Packaging International

Graphic designer Air Design

Cartonboard manufacturer

Metsä Board

Shareable delight

The packaging for McVitie’s Victoria Chocolate Creations by Pladis combines a visually appealing design with practical functionality, making it both attractive and efficient.

Its gift-wrapped appearance and easy-open fastening tab enhance the unboxing experience, particularly during the festive season. The curved edges, folded opening feature, and refined printing and embossing add a layer of sophistication, helping the packaging stand out on shelves. Moreover, its compatibility with existing machinery ensures smooth and efficient production, making it an ideal choice for the brand.

Winner

Gold

Entry name

Taitau Meškėnas UAB

Carton converter

Van Genechten Packaging

Brand owner

MEŠKĖNAS UAB

Structural designer

Van Genechten Packaging,

Site Riga

Graphic designer

MEŠKĖNAS UAB

Cartonboard manufacturer

Billerud

Gold Winner

Entry name

The Easter Celebration from Anthon Berg

Carton converter

Van Genechten Packaging

Brand owner

Toms Gruppen

Structural designer

Toms Gruppen

Graphic designer

Toms Gruppen

Cartonboard manufacturer

Metsä Board

Sleek indulgence

The Taitau Exclusive Selection Vegan Chocolate packaging is both elegant and eye-catching.

Its complex design, featuring a vibrant six-colour print, UV varnish, gold hot foil accents, and soft-touch varnish, creates a multisensory experience. The intricate embossing and debossing add depth and texture, inviting consumers to explore the tactile beauty of the packaging before even indulging in the chocolate inside.

Winner

Gold

Entry name

Union Mels – Butter Cookies

Carton converter

Alzamora Group

Brand owner Union Mels

Cartonboard manufacturer

RDM Group (Barcelona Cartonboard)

Easter chic

The Anthon Berg The Easter Celebration Box is a visually remarkable and sophisticated packaging design that perfectly complements the marzipan eggs inside.

The elegant yet robust shape, reminiscent of a classic Easter egg, combined with vibrant colours, smooth finishing techniques, and hot foil accents, creates a luxurious and festive packaging design for the product. The packaging’s attention to detail and highquality materials make it a standout option to impress recipients and elevate the Easter celebration experience.

Trick or treat

The Halloween cookie packaging created by Alzamora Group is a striking, fun, and innovative solution that perfectly captures the spooky spirit. The five distinct designs, each symbolising a different Halloween element, are both eye-catching and highly appealing to families. The packaging’s optimised die-cut and consistent dimensions ensure seamless production and logistics. Additionally, the folded design with an automatic bottom allows for easy handling, making it a practical and convenient option.

Congratulations to our other shortlisted entries

Absolut 70CL Limited Edition Box by Duran Dogan
Art of Ice, Ice Cream Packaging by MM Premium Vienna Azura, Sustainable Tomato Box by MM Packaging France
Parmareggio by Granterre, closed-loop, made with own carton for recycling by Artigrafiche Reggiane
Pernod Ricard, Ballantines Tumbler Pack by MM Neupack Polska
Phantasialand Gift Box by Van Genechten Packaging
Ellen Letterplate Box by MM Packaging Leeuwarden
Johnnie Walker Double Black 3X1L Pack by Duran Dogan Kyrö Malt Rye Whisky by Van Genechten Packaging

Could your pack be crowned the next ?

Who can enter?

All partners in the supply chain can submit entries, including brand owners, retailers with private label brands, design agencies, carton converters, and cartonboard manufacturers. For more information, scan the QR code below.

Entries must be submitted by May 2025 via the Pro Carton website or the QR code below. No extensions are offered.

Winners and finalists will be announced at the glamorous awards gala in September 2025.

The European Carton Excellence Award celebrates the best designs in four categories:

• Food & Drink Packaging - Virgin Fibre

• Food & Drink Packaging - Recycled Fibre

• General Packaging - Virgin Fibre

• General Packaging - Recycled Fibre

Additionally, you can choose to enter the:

• Sustainability Award

• Innovation Award

Each entry is automatically entered into the Public Award voted for by industry professionals and members of the public. The award judges will choose the highly sought after Carton of the Year Award from all entries.

* Entrants can choose to opt out of the Public Award

Entries open November 2024

Closing date May 2025

The

prize package

• A high-profile industry award and trophy to keep and proudly display

• Media coverage to an estimated audience of 70m industry professionals and consumers across Europe, through Sustainable Packaging News, Interempresas, packAktuell, Packaging Europe, Lebensmittel Praxis, Italia Imballaggio, Pap’Argus, and many more

• Social media exposure to an audience of over 23,000

• Endorsing quotes from the panel of esteemed judges

The European Carton Excellence Award (ECEA) is the most prestigious and respected award in the cartonboard industry.

Founded in 1997 and hosted by Pro Carton and the European Carton Makers Association (ECMA), the ECEA celebrates the most innovative cartonboard packaging designs from some of the world’s most renowned brands, innovative design agencies, and Europe’s finest cartonboard converters.

Each year, entries are received from all corners of Europe. Enter today to demonstrate to current and prospective clients how your company’s creative flair and commitment to the environment will benefit their brands.

• Inclusion in Pro Carton’s e-newsletters to a database of brand owners, retailers, and designers

• Inclusion on the Pro Carton website with over 150,000 visitors annually

• Exhibiting winning cartons at fairs, congresses, and events throughout the year and around Europe

Discovering the future talent that will drive

Passionate, creative talent on our doorstep

The Pro Carton Young Designers Award (PCYDA) and the Pro Carton Student Video Award (PCSVA) hold a special place in my heart, as they connect nearly 200 universities across Europe and provide a platform for young talent to shine. This year, the PCYDA received a recordbreaking number of submissions, highlighting the renewed passion for sustainable packaging. It was truly inspiring to witness the innovative thinking from the next generation of creatives.

Newly introduced for 2024, we’re offered the winning PCYDA students the opportunity to present at the ECMA Congress. This allowed them to pitch their design processes, material selections, creative ideas, and more with an audience of 250 knowledgeable industry representatives. Our goal with this initiative is to bridge the gap between the future of the packaging industry and its current experts, opening doors to job opportunities and placements for these emerging talents.

A big thank you to our PCYDA and PCSVA 2024 sponsors: Van Genechten Packaging, Billerud, Umka Board Mill, MM Group, Stora Enso, and Heidelberger Druckmaschinen AG. A special mention to Metsä Board, MM Group, and Van Genechten Packaging for generously supplying our students with a range of free cartonboard materials earlier this year, and Smurfit Westrock for providing cartonboard for our certificates. Your support is invaluable in nurturing the future of our industry.

Our

groups entered the Pro Carton Young Designers Award in 2024, setting a new record

countries were represented in the Award in 2024

universities covering the entire continent promoted the Award

thank you to all the institutions that entered in 2024

Academy of Art in Szczecin

Academy of Fine Arts in Gdansk

Accademia Italiana

AP Hogeschool Antwerpen

Art Academy of Latvia

Artevelde Hogeschool

Atılım Üniversitesi

Bahçeşehir Üniversitesi

Barcelona Technology School

Bilgi Istanbul University Brobygrafiska

ECV Creative School Lille

EFET STUDIO CREA

ESAD – College of Art and Design

Escola d’Art i Disseny de Terrassa

Escola Superior de Educação de Viseu

Escuela de Arte de Murcia

Escuela de Arte y Superior de Diseño de Soria

ESDAPC (Campus Olot)

Esdir

Eskisehir technical University

Eszterhazy Karoly Catholic University

FH Joanneum

Gazi University

George Enescu National Univerisity of Arts

H.C. Ørsted GymnasietLyngby

HFG Offenbach

Hochschule für Angewandte Wissenschaften Hamburg (HAW Hamburg)

Hochschule für Künste Bremen

Höhere Graphische BundesLehr- und Versuchsanstalt

HTBLA Steyr

HTL Bau Informatik Design

HTL Grafik und Design

HTL Steyr

IAAD IED

Institute TECSUP

Instituto Politecnico de Tomar

Instituto Politécnico de Viseu

İstanbul Medipol Üniversitesi

Istanbul Technical University

Istanbul Ticaret Univercity

Istituto Marangoni

IUT d’Evreux

İzmir Institute of High Technology

Iztech

Kadir Has University

Kharkiv State Academy of Design and Fine Arts

Kolding Designskole

LAB University of Applied Sciences

L’Ecole De Design Nantes

Atlantique

Leeds Beckett University

London South Bank University

LUCA School Of Arts

Marmara Üniversitesi

Medipol university

Middle East Technical University

MSD - Münster School of Design

Nackademin

New Bulgarian University

New Design University

Nottingham Trent University

ONDOKUZ MAYIS

ÜNİVERSİTESİ

Poznan University of Technology

Ravensbourne University

Salesians Sarrià

Selçuk Üniversitesi

Ted University

The Oslo School of Architecture and Design

The University of Oradea, The Faculty of Visual Arts, Design Specialization

Universidad de Málaga

Universitatea de Arta si Design Cluj-Napoca

Universitatea din Oradea

Universitatea George Enescu Iași

University of Donja Gorica

University of Lapland

University of Leeds

University of Ljubljana

University of Oradea

University of Pécs

University of the Arts London

U-TAD

Vienna Federal Training and Research Institute of Graphic Arts

Vilnius Academy of Arts

Yalova Üniversitesi

A

TOUCH

OF MAGIC FOR YOUR BRAND

since 1834

EVERY IDEA IS A CELEBRATION

At Van Genechten Packaging, we embrace every idea with enthusiasm, knowing that today’s spark could become tomorrow’s game-changer. Whether it’s innovative, sustainable, or simply fun, we transform inspiration into timeless packaging magic. Are you a future employee, a visionary brand owner, or a dynamic retailer? Reach out to us, and let’s turn your journey into something remarkable. Magic in the Making, for everyone.

Winner

Creative Cartonboard Packaging

Food & drink

Institute

Selçuk Üniversitesi

Lecturer

Seda Duman Köylü

Country

Turkey

Grab & GO

Bridge is a unique packaging design created for long, baguetteshaped products. Its telescopic structure, made from interlocking cartonboard pieces, allows for easy placement and removal of the product, ensuring a secure and efficient packaging solution. Designed with consumer convenience in mind, Bridge features a re-sealable closure that helps maintain freshness and hygiene of the food product inside while keeping fingers clean during consumption. The easy-open design provides effortless access, while the stackable nature of the packaging optimised storage space for the retailer.

Bridge by Murat Yasir Dilek

Winner

Creative Cartonboard Packaging

all other

SeedKit

Institute

MSD - Münster School of Design

Lecturer Prof. Steffen Schulz

Country Germany plant it yourself

SeedKit is a gardening tool designed to streamline the seeding process. Featuring a removable tip, it allows for precise seed dispensing, preventing over-sowing. The tip can also be used as a small pair of tweezers to pick up any misplaced seeds, ensuring accuracy and efficiency. Its integrated depth and spacing rulers make it easy to create the perfect planting conditions, while the tool’s ergonomic design provides a comfortable grip, similar to a pen, making gardening effortless. SeedKit is compact and portable, making it ideal for both indoor and outdoor gardening projects.

Congratulations to the winners of this year’s Pro Carton Young Designers Award

Winner

Training Days Sponsor

Dashamp - The Dry Shampoo by Inti-Filippa Crespín

Institute

Die Graphische

Lecturer

Bernhard Sassmann and Mike Scherr

Country

Austria

powder shower

Dashamp is a revolutionary dry shampoo package that offers a sustainable alternative to traditional aluminum aerosol cans. This innovative design not only protects the environment, but also provides a convenient and effective way to freshen up hair quickly. Inspired by the shape of a showerhead, Dashamp symbolises a freshly washed hair experience. The cartonboard has holes at the top for dispensing the dry shampoo powder, while a sliding mechanism ensures that the powder remains securely contained until you’re ready to use it, preventing spills and mess.

THE JUDGES’ comments

Satkar Gidda

Global Brand and Packaging

Design Consultant and Chairman of the Jury

Heidi Vanspauwen Group

Sanjeev Das

Global Packaging Director Unilever

This year, the Pro Carton Young Designers Award entries can only be described by one word… ‘WOW’. We are running out of superlatives for these awards due to such amazing and creative talent being displayed.

In an Olympic Games year, it would be appropriate to say that the bar has yet again been raised - we had close to 900 entries - a new record. We were delighted to see so many entries with consumer experience at the heart of the concept. We must always remember who our ultimate customer is. Furthermore, it was immensely satisfying to see how many entries were virtually ‘ready to go’ to market – an exceptional achievement.

Student entries are certainly the most challenging for us judges. This is because they are using a blank ‘canvas’ to create a new concept and we must take the time to understand the detail and idea. But quite frankly, it is an absolute pleasure to do so.

Lotte Krekels

Packaging Manager Carrefour Belgium

Creative Cartonboard Packaging FOOD & DRINK

Bridge by Murat Yasir Dilek

It’s so incredibly simple and convenient, perfect for the takeaway food market. Its telescopic structure with interlocking cardboard tabs ensures a mess-free, clean, and hygienic experience. This design not only provides ample space for creative branding but also enhances the product’s aesthetic appeal, making it eyecatching to consumers. From both the retailer and consumer perspectives, it’s easy to handle and practical, allowing for efficient storage and transportation. This packaging is a great option for sustainable on-the-go food brands looking to reduce their environmental footprint. Plus, you can eat half, fold it, and save the rest for later!”

Creative Cartonboard Packaging

ALL OTHER

SeedKit by Adrian Breindl, Luisa Rausch & Luka Vogt

This innovative packaging aims to enhance the gardening experience, allowing consumers to measure the space between seeds, dig precise holes and accurately dispense seeds, all within a single functional and sleek design. This addresses multiple gardening needs, providing a level of convenience and efficiency that is unmatched by current products on the market. By integrating these features into one all-encompassing solution, it stands out as a unique and valuable tool for gardeners, making the process more enjoyable and effective. The thoughtful design ensures that every step of planting is simplified and optimised, setting a new standard for gardening products.

Sustainability

Dashamp - The Dry Shampoo by Inti-Filippa Crespín

This packaging is a brilliant example of innovation meeting sustainability. Being 100% recyclable and biodegradable, it features a distinctive ‘modern shower head’ shape that is both eye-catching and practical. Its user-friendly design allows easy product dispensing while adding elegance to any bathroom. Versatile and functional, this sleek and smart packaging shows daring and thoughtful creativity. Taken purely as a dispensing concept, the package is suitable for many other products as well. A fantastic entry that is focused on meeting consumers’ needs for sustainable solutions on a large scale.

Winner

Public vote

MysMerLune - Luxury Chocolate Box

by Derya Gök, Gizem Eryılmaz and Ayça Çaylı

A chocolate treat

MysMerLune is a sustainable chocolate box designed for a visually appealing experience. Its unique, inclined base and origami feel makes it easy to access chocolates and stack efficiently on shelves. Crafted from recyclable cartonboard, MysMerLune is ecofriendly and customisable for special occasions. The box’s eyecatching design is sure to attract attention and perfects the overall chocolate experience. Additionally, the box’s sleek and modern aesthetic complements the high-quality chocolate within, creating a premium presentation that appeals to all consumers.

This design is very interesting and fun

It is a very successful, practical, cheap, extremely useful and high quality design that can be used a lot in daily life

I loved the idea! It

very practical and beautiful!

The first thing that any package has to do is catch the eye of the consumer, and MysMerLune certainly accomplishes that with its striking angled structure and distinctive design. The combination of a sleek, modern aesthetic and unique form instantly draws attention. Consumers are naturally intrigued by packs that are both interesting and unusual, and MysMerLune takes this curiosity further by offering a memorable unboxing experience. The innovative opening mechanism not only adds to the overall appeal but also leads seamlessly to the high-quality chocolates within.

flowers and the colour choices are beautiful.
Spectacular!
Absolute beauty Very elegant and outstanding design. Great job!
Satkar Gidda Global Brand and Packaging Design Consultant and Chairman of the Jury

Winner

JUDGES’ AWARD

find your tone by Elvira Alm Andersson & Barbara

Institute

Nackademin

Lecturer

Janne Wigen

Country

Sweden

This innovative lipstick packaging aims to eliminate the frustration of purchasing a lipstick only to find it doesn’t match expectations. The design features a retractable, lip-shaped sampler that enable consumers to easily test shades before committing to a purchase. The packaging is made from cartonboard and requires minimal assembly, making it both functional, sustainable, and easy to recycle. Its elegant, 1930s-inspired design adds a touch of sophistication while ensuring the product stands out on store shelves. Lipstick Lèvres -

TEST BEFORE YOU BUY

Introducing the...

2024 finalists

The Young Designers Award encourages students across Europe to create innovative packaging concepts using cartonboard. By fostering creativity and fresh ideas, this award helps identify the next generation of talent that will secure the future of the cartonboard industry. These innovative solutions not only drive sustainability but also ensure our industry will succeed, keeping it at the forefront of eco-friendly packaging design.

Lecturer Susanne Lippitsch

Country Austria

austrian wave

Choco Wave is a uniquely designed, eco-friendly chocolate packaging that transforms the simple act of opening a box into a wow-moment. The innovative design features chocolate bars that “pop out” of the box in a wave pattern, creating a visually stunning and playful experience for the end user.

The

Institute Academy of Fine Arts in Gdańsk

Lecturer Sławomir Witkowski

Country Poland

extinguishing litter

The Paper Beach Ashtray is a simple yet effective tool for combating cigarette litter at the beach. It is designed to be easily assembled into a cone shape with a hole at the bottom. The cartonboard design can be placed into the sand and filled. This sand serves as a natural extinguishing agent and a storage place for cigarette butts. When ready to leave the beach, the ashtray can be removed from the sand, allowing excess sand to drain through the hole. The remaining contents can be disposed of, and the ashtray can be stored flat for future use. Sustainability

Institute University of Pécs Lecturer Lotte Budai Country Hungary

goodie basket

Sweet Drops is a distinctive packaging design with a unique opening mechanism which features two rotating cylinders that operate smoothly without friction or wobbling. The box itself is constructed from two pieces of cartonboard that fold together like a gripper, creating a secure and reusable container. The raindrop or seed-like box can easily be transformed into a basket, perfect for storing sweets, candies, or other small confectionary items. Additionally, the packaging can be repurposed as a flower by combining five individual boxes. creative cartonboard - food and drink FInalist creative cartonboard - food and drink

With its ergonomic design and easy-to-use pull tab made entirely from cartonboard, Choco Wave offers a fun and interactive way to enjoy chocolate treats.

Paper Beach Ashtray by Michał Plewa
Institute FH Joanneum Graz
Choco Wave by Izabella Elek
Sweet Drops by Georgina Szikora

creative cartonboard - ALL OTHER FInalist

applicaid by Paulina Bulanda, Nina Scholzen, Luis Filipe Simons

Cândido and Andrea Reisdorf

Institute MSD - Münster School of Design

Lecturer Prof. Steffen Schulz

Country Germany

handy bandage

Applicaid is a convenient and compact plaster dispenser designed to eliminate the frustration of traditional plaster boxes.

Its innovative design allows for easy, one-ata-time dispensing, keeping plasters organised and accessible. The bright, eye-catching design ensures it’s always easy to find in emergency situations. It is a sustainable and user-friendly solution for everyday plaster needs, offering convenience and organisation for both adults and children.

Well done to the other shortlisted entrants

Have you got what it takes to win Europe’s premier packaging design competition for students?

Open to all students studying at a European university, college or school, the Pro Carton Young Designers Award is free to enter. Entering puts you up against some of the most creative students, and, if successful, you will have an opportunity to meet with prospective employers at the Awards Gala, which will be held in September 2025.

Your initial submission needs to be made online by the deadline date. Entry is simple. Just follow the instructions and upload some high quality visuals of your design, both finished concepts and the design process. More details can be found on our website.

Entry deadline: May 2025

Attached Bahrialan Luxury Spice Box and Stand
“Cottone” for cotton pads Take-Away Bag
Drill Packaging
Eclair Fish Pop FIY - fix it yourself
Guardian: child-proof battery packaging mono*lit Moonlight MultiBall Pack
MysMerLune - Luxury Chocolate Box
Phone Holder Sewing Disc – Spinning Needle Solution Vena - Tampon Packaging

Creating a new way to tell cartonboard’s story

These are the filmmakers of the future

This year, the jury was particularly impressed with the bumper crop of submissions - nearly three times the amount in 2023 and a new record.

We would also like to call out the range of different concepts and techniques used by the students. We saw lots of creative and technical skills employed through greater use of music, dialogue, editing, and appropriate employment of AI.

The narrative work remains strong with ideas that highlighted the general virtues of cartonboard, with a greater focus on strength, generational shift, and lifecycle aspects of the base product. This made the judging process more dynamic and challenging with robust debate between the jurors as we looked to narrow the field of submissions to a shortlist. We sat for a record length of time to determine the winners and the finalists.

This year’s PCSVA was the most competitive to date and a new benchmark has been set for future years. The jury sends its heartfelt congratulations to all the entrants as well as the ultimate winner.

We are optimistic for the storytelling and filmic qualities to improve at pace and to see many new solutions emerge in 2025.

This year’s PCSVA was the most competitive to date and a new benchmark has been set for future years

Simon Bolton Head Judge and member of the board at EVERLAND, Kontrapunkt, and Kapero

We launched the Pro Carton Student Video Award to encourage the next generation of filmmaking talent to explore the possibility of working within the packaging industry.

As consumers increasingly seek sustainable choices, clear and engaging messages are essential to raise awareness about eco-friendly packaging solutions, like cartonboard. Additionally, with social media dominating how we consume information, video content has become a crucial tool for brands and industries to share their stories.

This award encourages aspiring filmmakers to showcase their talents by creating new ways to explain the environmental benefits and uses of cartonboard. The students have exceeded all of our expectations, presenting messages in an incredibly diverse range of videos, from illustrations to raps and animations.

This year, we were thrilled to receive a record number of entries. The fresh perspectives are invaluable in helping the packaging industry stay relevant and innovative. We encourage our members to reach out to these young filmmakers and explore the many opportunities to harness their talent.

With social media dominating how we consume information, video content has become a crucial tool for brands and industries to share their stories

Thank

you to all the institutions that entered in 2024

AKTO Art and Design College

Die Graphische

FH Joanneum

Fontys University

Höhere Graphische Bundes Lehr-und Versuchsanstalt

IAAD

İstanbul Bilgi Üniversitesi

Istituto d’Arte Applicate di Design

Istituto Marangoni

Justus Liebig Universität Gießen

Leeds Art University

Liceo Coreutico F.A Bonporti, Trento

Marmara Unıversty

Middle East Technical University

Nackademin

Orta Doğu Teknik Üniversitesi / Middle East Technical University

SRH Berlin School of Design and Communication

SRH Berlin University of Applied Sciences

Universitatea Oradea University of Surrey

Marbella International University Centre (MIUC)
Horst Bittermann Director General Pro Carton

Second Chance

WINNER

Institute

SRH Berlin University of Applied Sciences

Lecturer

Gilbert Beronneau

Country Germany

“Second Chance” is a short film set in a hospital that explores the unexpected ways in which everyday objects can bring people together. The story centres around a cleaner and a patient who form an unlikely bond through the versatility of cartonboard.

Initially focused on the environmental benefits of cartonboard, the film’s creators decided to delve deeper into the material’s potential to inspire and connect people. Through a series of heartwarming encounters, the video showcases how cartonboard can be used in creative and meaningful ways, even in the most challenging of circumstances.

Anastasiia Klinova, Artemii Ivanov, Mayya Kucherova, Arsenii Nikolskii & Max Julius Löwe

Highly Commended

Never underestimate carton: an eco rap

Public Award

Höhere Graphische Bundes-Lehrund Versuchsanstalt

Institute Lecturer

Bernhard Comploj Country

“Never Underestimate Carton” is a playful parody of “Edamame” by bbno$ and Rich Brian. It highlights the recyclability, cost-effectiveness, and sustainability of cartonboard. The video features fun props and energetic dance moves to educate viewers in a memorable way.

By presenting the information in a musical format, the creators hope to encourage viewers to replay the video and internalise the message. Ultimately, the goal is to educate people about sustainability in a playful and engaging manner, inspiring them to make eco-friendly choices in their daily lives.

Institute

FH Joanneum

Lecturer

Susanne Lippitsch

Country

Austria

The film follows the journey of a cartonboard package through the recycling process, accompanied by a character who emerged from the packaging itself. Viewers are taken through each crucial step of recycling, gaining a deeper understanding through the character’s perspective.

This stop-motion movie, set in a world made entirely of cartonboard, aims to highlight the importance of recycling and the benefits of cardboard packaging. By making the process more personal and engaging, the film hopes to inspire a greater appreciation for sustainable practices.

Gloria Schauer, Julia Scheucher & Sara Celen
Emily Klein and Brandon Escalona

Commended

Graphische Bundes-Lehrund Versuchsanstalt

This entry is a fun and informative video that aims to educate young people about the ecofriendliness and recycling process of cartonboard. The video features street interviews in which participants are asked to arrange stickers depicting the cartonboard life cycle in the correct order, plus answer questions about the benefits of cartonboard. Through this interactive approach, it aims to raise awareness about the importance of recycling cartonboard and its positive impact on the environment. The film is designed to be both entertaining and informative, making it an engaging learning experience for viewers of all ages.

Commended

This rap-style music video showcases the benefits of folding carton to a younger audience. Through a catchy song and visually appealing visuals, the film highlights the ecological aspects of carton, including its recyclability and positive environmental impact.

The entry features fast-paced editing, creative transitions, and props made from repurposed cartonboard.

Höhere Graphische Bundes-Lehrund Versuchsanstalt

Meet the other finalists

The music was entirely produced by the creators, incorporating self-written lyrics and unique sound effects created by waving a large sheet of carton in front of a microphone.

Pratt Lecturer
Peter Winker
A Second Chance by Maddie Webb
A Song About Carton (Go For Carton) by Juliana Rasolomiarana
Sebastian Feytl, Jannis Koehling & Nicolas Schwarz
What do young people know about Carton?
Höhere
Lecturer Institute Bernhard Comploj
Country Austria
David Reidl and Alessia Weber
Pro Carton Rap
Lecturer Institute Bernhard Comploj
Country Austria

Carton World - (Music Video) by David Stanarevic, Fabio Wamprechtsamer and Moritz Scharl

Bernhard Comploj Lecturer

Institute Höhere Graphische Bundes-Lehrund Versuchsanstalt

Country Austria

In a Carton World by Yann Krambs, Jeanne Lilja and Reppert Melanie

Beronneau Gilbert Lecturer

Institute SRH Berlin University of Applied Sciences

Country Germany

The Cartonboard Couch by Tamara Unterrichter and Sarah Neumayer

Bernhard Comploj Lecturer

Institute Höhere Graphische Bundes-Lehrund Versuchsanstalt

Country Austria

Lèvres - Find Your Tone by Elvira Alm Andersson and Barbara Lübek-Kacperczyk

Janne Wigen Lecturer

Institute Nackademin

Country Germany

Packaging for a better world...of cake by Luna Hörstlhofer

Think inside the Box – A Book’s Journey by Lucia Potz and Melissa Weghofer

Recycle Monster by Georgia Rushforth

Amy Hodson Lecturer

Institute Leeds Art University

Country United Kingdom

Together in This by Damla Doga Ozyurt, Nevra Bahar Hasgüvenç, Öykü Çise Çancı, Aslı Gül Gün and Mertcan Aydoğmuş

Bernhard Comploj Lecturer

Institute Höhere Graphische Bundes-Lehrund Versuchsanstalt

Country Austria

Bernhard Comploj Lecturer

Institute Höhere Graphische Bundes-Lehrund Versuchsanstalt

Country Austria

Institute Middle East Technical University

Country Turkey

Damla Tonuk Lecturer
The

Pro Carton Student Video Award 2025

Are you one of the best filmmakers in your class? Do you have what it takes to create a short film that presents the environmental credentials of cartonboard to consumers? Put your creativity to the test by entering the Pro Carton Student Video Award 2025.

Win up to €4,000 and receive a free trip to our awards gala in September 2025.

Entry deadline: June 2025

Pro StudentCartonVideo Award

The filmmaking competition is free to enter and is open to any student enrolled at a European school, college or university. We encourage teachers to make the award a course project and we are able to support you throughout the process with presentations and cartonboard material - at no cost.

What?

Produce a short video of up to two minutes in length, that demonstrates or promotes the benefits of printed folding cartons or cartonboard to a consumer audience.

You can use any products that are readily available from supermarkets as props - such as cereal boxes, confectionery products, frozen foods and medicines, or you can create an annimated video with illustrations - the choice is yours.

All that we ask is that you bring our material to life in an interesting and creative way!

How?

Students studying film, videography, photography, multimedia, or even those who simply have a love of filmmaking are invited to join the compeition. Entry is simple. Simply follow the instructions, and submit your video file online by the deadline date. More details can be found on our website.

What are some of the advantages of folding cartons?

Cartonboard is one of the world’s most popular packaging materials. The reasons for this are very clear. The material is:

Renewable - cartonboard is produced from trees grown in sustainably managed forests across Europe.

Recyclable - cartonboard fibres can be recycled at least 25 times and the recycling rate in Europe is 82%.

Biodegradable - cartonboard will natuarally degrade and cause no harm to the environment.

Sustainable - more trees are planted than harvested in Europe - 3-4 for each tree harvested.

Brand communication - cartons can be printed in unlimited colours, with special effects, that enhance a brand’s packaging.

Product protection - cartons protect products and consumers and can help reduce food waste.

You can learn much more from our website.

What can you win?

The finalists and their teachers will be invited to the Pro Carton and European Carton Makers Association (ECMA) Awards Gala in September 2025, where you can meet people from across the cartonboard packaging industry - including those responsible for marketing their businesses.

In addition to taking home a trophy and certificate, the winners will take home a cash prize:

Winner: €4,000 Highly Commended: €1,000 Public Award: €1,000

Pro Carton and ECMA thank all the sponsors that helped make the 2024 awards possible

Certificates and Trophy Material Provider

Pro Carton Student Video Award Event Sponsors
Pro Carton Young Designer Award Training Day Sponsors
Pro Carton Young Designer Award Material Providers
Pro Carton Young Designers Award Event Sponsor
Pro Carton Young Designers Award Student Welcome Dinner Sponsor

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