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EDITORIAL
IFSEC goes Dutch
IFSEC organisers have announced that the security show is going on the road to RAI Amsterdam in October 2023 for a new panEuropean security and fire safety event on the mainland. What can we expect for the foray onto foreign shores?
Back in 2019 the IFSEC event organiser (UBM at the time) announced that a show was planned for September 2021 in Netherlands, called IFSEC Europe. As we all now know, something rather major came along to scupper those plans and those of all of the events on the calendar for quite some time. However following a return to the ExCeL in London earlier this year the organiser (now Informa) has revealed that the new show is back on track for a 2023 start.
While IFSEC International in London will reportedly remain the showpiece event, IFSEC Europe will extend the brand into Europe and focus on tackling the challenges faced by the sector and creating a new environment where professionals can discover solutions to help deliver their projects. According to information from IFSEC, the new event will provide a platform for attendees, exhibitors and speakers to create a focused European security dialogue and address the key challenges faced by one of the world’s most interconnected and diverse markets.
Gerry Dunphy, Event Director of IFSEC International said at the launch: “IFSEC Europe will extend the IFSEC brand into a vibrant market to parallel and complement the London-based IFSEC International, which will remain IFSEC’s centrepiece event. It will provide a much-needed hub for the European security industry and create a new entry point for the European market for the UKbased firms that already attend IFSEC International.
“Amsterdam is centrally located and easily accessible, making it the ideal location for a pan-European security event. In addition, it’s a beautiful, dynamic, and exciting city, so it’s a joy to finally announce a major event there.”
I’m sure like many of you I look forward to finding out which hostelries of Amsterdam prove to be the after-show meeting venues and, no doubt, there will be stories of some individuals wandering off the path into areas of the city that offer other types of attractions than food and drink only to become legendary tales of the event. But does the industry need a new event in Europe? Well, some shows do have the feel of being mainly aimed at the countries in which they are being hosted even though panEuropean deals are key. With Brexit and new levels of bureaucracy to deal with, along with complicated supply chains and rising fuel costs, there is work to be done to achieve European-wide success for UK businesses. For those looking to work, sell into and partner with all of our overseas cousins IFSEC Europe could be the event to suit the modern industry’s needs.