Inside Food & Drink FD19

Page 62

AL KAZZI TRADING

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PROFILE

about Family-owned Al Kazzi Trading has cracked the Lebanese nut industry with the production and distribution of quality nuts, seeds and health-oriented snacks for over 40 years. With innovative new products to release and exciting new snack food categories to enter, Al Kazzi’s unique production process remains integral as it pursues an export-led growth strategy. Jack Salter spoke to Supply Chain Manager, Mona Kazzi, to find out more.

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he late Joseph Al Kazzi first established Al Kazzi Trading in 1980 as a one-man show, initially producing and selling various confectioneries, snacks and nut products in Lebanon – a rare feel-good story in a country ravaged by civil war at the time. He later decided to focus on nuts and seeds, having identified a unique opportunity to produce quality, healthy products in that category, and thereby a company that was scalable both domestically and globally. The opportunity was clinically taken, as evidenced by Al Kazzi’s 24,000 sqm plant in the municipality of Hsoun, which the company moved into in 2013.

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Inside Food & Drink

With an increased production capacity of three tonnes per hour to meet increasing demand, (courtesy of two additional roasting lines) the factory neighbours the historic Lebanese city of Byblos, a UNESCO World Heritage Site that has been continuously inhabited since 5000 BC, making it one of the oldest continuously inhabited cities in the world. “Our plant has been designed to cater for export sales and private labels worldwide; thus it has the ability to comply with the most stringent international standards and quality requirements,” revealed Supply Chain Manager, Mona Kazzi, daughter of Joseph Al Kazzi.


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