ARYZTA AG
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PROFILE
ARYZTA AG is a Bakery company with a global reach holding a leadership position in the convenience bakery sector. Headquartered in Switzerland the company has operations in Europe, Asia, Australia, and New Zealand. With roots dating back over a century, ARYZTA has shown unparalleled capabilities in the baking industry with products including artisan breads, pastries, cookies, donuts, muffins, buns and so much more. Jordan Yallop reports.
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all begins with the finest ingredients – along with bakers and chefs whose top priorities are great taste, consistency, and creating memorable foods for consumers. Owing to this, ARYZTA AG aims to be the preferred baking partner for customers across the retail, foodservice and convenience sectors. With a heritage dating back to the 19th century, initially plying its trade as an agricultural wholesaler in Ireland, the combination of fine ingredients and high quality products have been mixed, kneaded, proved and baked into the business for generations. Created following the merger of Hiestand Holdings AG and IAWS plc 28
Inside Food & Drink
in 2008, ARYZTA (derived from arista, the Latin term for beard of grain or the point on the ear of wheat), holds a leadership position in the convenience bakery sector. “ARYZTA is an international business dedicated to local market needs that empowers local leadership teams and creates value for our customers,” described Anthony Proctor, Managing Director of ARYZTA Ireland/UK. “This multi-local approach allows us to have a very simple structure which facilitates fast decision making to address our local customers’ needs. Our bakery heritage and expertise delivers gold standard quality food through customer focused trustworthy partnerships.”
Going back to go forward While the success and growth that ARYZTA has achieved can be attributed to the development of state-of-the-art bakeries, and by utilising the combined expertise of innovative teams in areas ranging from culinary research to engineering, the company has adopted a retrospective approach to its innovation. Mr Proctor said: “Current trends in bakery have been leading consumers back to traditional tastes and values. Consumers want bread products that have a high nutritional value which have been produced under authentic and time-honoured baking methods. Our sourdough products honour the essential elements for authentic sourdough production.
