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latest news ERDINGER Weissbräu launches second phase of media campaign with brand ambassador Jürgen Klopp
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RDINGER Weissbräu, the largest family-owned wheat beer brewery, has unveiled the latest phase of its ‘never skim an ERDINGER’ campaign featuring brand ambassador, Jürgen Klopp. Announcing details of the new campaign, Wolfgang Kuffner, ERDINGER Weissbräu Marketing Director, explained: “Jürgen Klopp personifies the pursuit of excellence that we strive for in every ERDINGER Weissbräu beer. “ERDINGER beers are brewed with only natural ingredients in accordance with the Bavarian Purity Law and using the ‘Bayerische Edelreifung‘, or double maturity, method. With this process, we add our unique brewing yeast to the beer after fermentation and allow it to mature a second time in the bottle or keg, for up to three weeks. This gives extra time for the flavour of the beer to develop and the aromas to fully unfold.” The campaign has been developed to increase awareness of the quality attributes of ERDINGER beers and drive demand in the UK
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on-trade. It is expected to encourage more people to explore the characteristics and taste provided by ERDINGER’s unique yeast and increase sales. Since the launch of the original campaign in Spring 2020, ERDINGER has recorded year on year improvements in distribution and rate of sale and is the number 1 imported wheat beer across all channels in the UK. “By harnessing Jürgen’s enthusiasm for quality and passion for life, which mirrors our own attitude, the advice given in this campaign will help drinkers get the most enjoyment possible from drinking their ERDINGER Weissbier,” added Mr Kuffner. ERDINGER is the UK’s No 1 imported wheat beer with the brand portfolio, headed by ERDINGER Weissbier, also including Dunkel, Pikantus, Alkoholfrei and Alkoholfrei Grapefruit. ERDINGER Weissbräu beers are distributed in the UK by Carlsberg-Marston’s Brewing Company Ltd.
