Bin Moosa & Daly is a leading provider of European and Australian branded MEP products. With a comprehensive product range, the company offers full and effective solutions to customers. Commercial Director Luke Daly discussed Bin Moosa & Daly’s commitment to high-quality products and customer service. Report by Antonia Cole.
ASa company, Bin Moosa & Daly is committed to growth, Commercial Director Luke Daly said: “We are well positioned to expand further within the coming years. We have recently opened new showrooms in Dubai and Sharjah, which we are really excited about. These will set us on the right path to achieving our future goals.”
Established in 1967 by Michael F Daly, the company began importing construction materials to the emerging Abu Dhabi market. Joined by his partner, Sayyah M Moosa Al Qubeisi, BMD was formed. The company has grown significantly, generating a record turnover for the past two years of more than 150 million DHS. BMD was one of the first Abu Dhabi-based trading companies and now employs over 180 people.
With a team of skilled and experienced engineering, service and logistics professionals, the company quickly delivers tailored solutions for a variety of needs. As well as specialising in water flow and pressure products, BMD serves the offshore development sector with corrosion prevention, sealing technologies and hazardous area lighting.
The company has a diverse portfolio of products with more than 30 brands sourced from over 14 countries and is the leading local assembler of high-quality packaged pump sets. BMD has active sales outlets in Abu Dhabi, Musaffah, Dubai, Sharjah and Al Ain.
A growing portfolio
With showrooms being an important source of revenue across all of BMD’s branches, the company’s recent expansion will drive it
forward within the market. One of BMD’s previous showrooms was moved to Sharjah, to a location offering more appropriate infrastructure and better access to local clientele.
An additional showroom was established in Dubai, as the company has not had one in the area for over 15 years. This absence was due to difficulties finding a good-quality and well-situated location.
“I am very optimistic about the prospects of our new showroom in Nad Al Hammar,” explained Mr Daly. “It fits all our criteria and will bring our premium water products to a very accessible location for a large population of local customers. This includes clients who live in nearby locations such as Al Warqa, Mirdif, Muhaisnah and Al Khawaneej.”
BMD offers a wide range of products, but water pumps have been at the core of its business for more than 50 years. One of the
innovations, the brand drives sales for BMD. Additionally, the company offers products such as water metering, anti-corrosion systems, water heating systems, watersaving taps and water pressure equipment. All of these products come from reputable European manufacturers, creating a product offering to meet a wide range of demands.
company’s oldest suppliers is Davey Pumps, a leading pump brand for residential and commercial applications. Offering high-quality and reliable products, alongside attentive and informed after-sales support, BMD is able to meet the specific needs of each customer.
The company is also known for PVC drainage, having sold the famous Terrain brand for over 50 years. Known for drainage
“We have an exceptional facility for producing pump sets and RO systems, which is managed to ISO 9001 standards,” added Mr Daly. “Our pump sets have become the gold standard for local villa owners in this country because of our consistent good quality. We now produce 5,500 pump sets a year, which are quality checked in-house.
“As well as this, we can design and build variable frequency drive control panels that reduce the energy consumption of a pump set by varying output depending on demand.”
Optimising systems
Alongside delivering products that improve efficiencies and reduce waste for customers, BMD is taking action to minimise its own environmental impact. The company has removed all plastic bags and bottles from its showrooms. These have been replaced with reusable jute bags and water dispensers for clients to refill personal water bottles.
“We have many goals for the future of BMD, but one of the central areas we are looking to improve further is our offering of environmentally sustainable products for the construction sector,” commented Mr Daly. “This falls in line with the UAE government’s lofty ambitions to reduce carbon footprint by using the latest technologies. We are in the process of introducing suppliers whose products are solely aimed at water- or electricity-saving.”
Partnering with sustainable suppliers, such as German drainage company KESSEL and Danish company BROEN Valve Technologies, BMD is able to promote environmentallyfriendly solutions and reduce its own impact. These companies are taking sustainable action including powering their factories through solar power and introducing electric vehicle fleets. BMD is also partnering with a grey-water recycling company that offers affordable systems for both villas and commercial applications. The machines optimise water usage within a building.
“Our service teams visit sites before we deliver and advise contractors on the most efficient and effective way to arrange the plumbing,” continued Mr Daly. “This achieves the best and most sustainable results. We also complete the installation ourselves
when requested. However, our emphasis on after-sales support is one of the key areas where we set ourselves apart from the competition. We have close to 40 fullytrained service technicians across the UAE who are always on hand to rectify any issues that come up on site, making sure problems are resolved promptly.
“Our team also has to follow strict ISO 9001 standards for resolving issues within a certain time period and ensuring everything is reported on our CRM for future reference and follow-up with customers.”
Collaborative efforts
Last year, BMD entered a new partnership with SAPAG Valves. This company has a production facility in France that manufactures high-quality valves and has built a strong reputation by servicing high-end clients
including the French military, Shell and Total. This partnership fills a gap for butterfly and gate valves in BMD’s portfolio, enabling the company to offer a full selection of solutions.
“Teaming up with reliable suppliers is one of the main reasons for our success today,” said Mr Daly. “We need suppliers that we can trust to deliver exceptional products on time, but that also work with us to train our staff and provide excellent after-sales support. As with any mechanical product, it is essential that customers feel they will be helped with any technical difficulties they may have further down the line.”
Working with partners and suppliers who share the same commitment to quality allows BMD to build its reputation in the market, whilst also growing the supplier’s brand name. These mutually beneficial relationships have driven the company’s success and development over the years.
“The best part of my job is seeing our team working together to complete prestigious projects,” added Mr Daly, in conclusion. “This requires great coordination between our divisions, but the satisfaction of building our reputation through happy customers makes it worth it.”
