Licensed Sports Merchandise Market: Focus on North America (2016-2020) - Koncept Analytics

Industry Research by Koncept Analytics

Licensed Sports Merchandise Market: Focus on North America ----------------------------------------(2016-2020) March 2017

Licensed Sports Merchandise Market: Focus on North America (2016-2020)

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Executive Summary Sports licensing covers licensing of logos, symbols, names of varied sports organizations and team players.

These items are owned by sports institutions which are known as licensors and they lease the rights to use their property to licensees in return of royalty. In the US, the business is dominated by the four major sports leagues, National Football League, Major League Baseball, National Basketball Association and National Hockey League along with NASCAR. In terms of its segments, sports apparel have the highest growth rate while among the sporting equipments, videogames/software are expected to grow at a faster rate as compared to sporting goods & toys and games.

The key factors driving the growth of market include rising sports market in North America, growing demand of sporting goods, accelerating economic growth, e-commerce penetration, rising popularity of sports leagues and rising participation in top sports. Some notable trends of this industry include sports apparel to gain fame among all product categories, growing demand of social media, increase in events & hot markets, development in consumer electronics, expansion in new markets and models, increasing fan engagement and growth of the female factor. However, the expansion of the market is hindered by declining retail shelf space and counterfeiting/duplicate products.

The report “Licensed Sports Merchandise Market� provides an in-depth analysis of the US and Canada market for licensed sports merchandise. The major trends, growth drivers as well as issues being faced by the industry are being presented in this report. The industry comprises few large players such as VF Corporation, G III Appeal Group, Dick’s Sporting Goods Inc. and Fanatics Inc. All these companies have been profiled in the present report highlighting their key financials and business strategies for growth.

Licensed Sports Merchandise Market: Focus on North America (2016-2020)

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The growth of the market is driven by entertainment, sports, publishing and celebrity properties.

Global Retail Sales of Licensed Merchandise by Value (2007-2015)

US$ Billion

 The global retail sales of licensed merchandise was valued at US$... billion in 2015, as compared to US$... billion in 2014, representing a growth of …%  As of 2015, the US and Canada was the most dominant region with more than US$... billion in retail sales of the worldwide total, followed by Western Europe with a value of US$... billion and Northern Asia, including China, Japan and South Korea with US$.. billion.  As of 2015, Clothing accounted for the largest share of …% in the global retail sales of merchandise market, followed by toys, accessories/fashion, home décor and software/videos games/apps with share of …%, …%, … % and …% respectively.

2007 2008 2009 2010 2011 2012 2013 2014 2015 Global Retail Sales of Licensed Merchandise by Region (2015)

Global Retail Sales of Licensed Merchandise by Product Category (2015)

US and Canada Western Europe Asia Latin America Australia and New Zealand Middle East and Africa Central and Eastern Europe Other

Licensed Sports Merchandise Market: Focus on North America (2016-2020)

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Rising popularity of leagues, increasing TV deal /partnerships of major professional leagues will propel the growth of the US and Canada licensed sports merchandise market.

US$ Billion

Retail Sales of Licensed Sports Merchandise in the US & Canada

by Value (2007-2015)

 Retail sales of licensed sports merchandise in the US and Canada increased to US$... billion in 2015 from US$... billion in 2014, representing a growth of …%.  As of 2015, MLB accounted for the largest market with a value of US$... million, followed by NFL, NBA and NHL with a value of US$... million, US$... million and US$... million respectively.  As of 2015, mass/discount generating …% and specialty stores …% of sales. It was followed by e-commerce, institutional/venue and department stores with share of …%, …% and …% respectively.

2007 2008 2009 2010 2011 2012 2013 2014 2015

Retail Sales of Licensed Sports Merchandise in the US & Canada

by League (2015)

Major League Baseball National Football League National Basketball Association National Hockey League NASCAR (Teams & Drivers) Major League Soccer PGA Tour

Retail Sales of Licensed Sports Merchandise in the US& Canada

by Distribution Channel (2015)

Mass/Discount Specialty Stores E-Commerce Institutional/Venue Department Stores Drug, Grocery, Variety, Convenience, Value Mail Order/TV Shopping Other

Other

Licensed Sports Merchandise Market: Focus on North America (2016-2020)

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Licensed Sports Merchandise Market: Focus on North America (2016-2020)

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