Licensed Sports Merchandise Market: Focus on the US & Canada- 2012 Edition- Koncept Analytics

View Report Details Licensed Sports Merchandise Market: Focus on the US & Canada ----------------------------------------------------------------2013

View Report Details Executive Summary Over the past few years, the sports licensing business has emerged as one of the fastest growing sector in the overall licensing business globally.

Licensing of sports items includes logos, symbols, names of sports organizations and team players. These items are owned by sports institutions that act as licensors and lease the rights to use these properties to licensees on profitable terms. The US and Canada represent the single largest market for licensed merchandise worldwide.

Sports licensing is dominated by MLB, NFL, NBA, NHL, and NASCAR in the US. Furthermore, over 300 colleges and universities in the US are involved in collegiate licensing, as part of which they market their rights primarily to the apparel market. After declining in 2009 and 2010 due to economic downturn, retail sales of licensed merchandise based on sports leagues and events increased by 5.3% in the US and Canada in 2011.

Proliferation of social media such as Facebook and similar, blogs, YouTube, Twitter online and mobile campaigns, and other interactive technologies have led to the growth of licensed sportswear sales. E-commerce is becoming a popular distribution channel for licensed products. A significant rise has been noticed in the women’s apparel segment due to rising female sports fans. Licensors and licensees continue to look for new opportunities in under-developed licensing markets like BRIC region (Brazil, Russia, India and China). The industry is accompanied by high entry barriers and high risk of counterfeiting. Some of the major retailers for licensed sports merchandise include Dreams Inc., GSI Commerce, VF Imagewear, Reebok and Nike.

The present report offers an analysis of the global licensed merchandise market with focus on the US and Canada. It also discusses key growth drivers, opportunities and major challenges faced by the licensed merchandise industry. Apart from providing competitive landscape, the report also profiles the major players in the market.

Retail sales of Licensed Merchandise were Driven by Growth in Developed Markets – The US and Canada as well as in BRIC Countries Global Retail Sales of Licensed Merchandise Market (2004-2011)

US$ Billion

 Globally, retail sales of licensed merchandise increased from US$......... billion in 2010 to US$....... billion in 2011. The sales were driven by a growth of …..% in the US and Canada region during 2011 compared to previous year.

 The BRIC countries namely Brazil, Russia, India, and China, although a smaller market; continued to experience outstanding growth rates with respective sales growth of …..%, ……%, ……%, and ……% in 2011.

2004

2005

2006

2007

2008

2009

2010

2011

Retail Sales of Licensed Merchandise Worldwide by Geography (2011)

 The US and Canada represent the single largest market for licensed merchandise worldwide, with a market share of ……% at the end of year 2011. Europe is the second largest territory with …….% of the global market share, followed by Asia with ……..%.  Western Europe and the UK saw a decline of …..%, due to Euro debt crisis.  Central and Eastern Europe saw growth of ……%, driven primarily by Russia.  Asia saw growth of …..%, led by China and India, but Japan witnessed a decline of …..%.  Australia/New Zealand, affected by a slow economy, a mature licensing market, and retail consolidation, experienced a decline of……%.  Latin America declined by ……%, with growth in Brazil slowing over the previous year, albeit still strong, and Mexico, down ……%.

US & Canada

Europe

Asia

Latin America

Australia/NZ

MEA & Others

 The Middle East and Africa declined by …..%, with the most mature and largest market, South Africa, down …….%.

In North America, Licensed Merchandise Market is Dominated by Trademarks/Brands Retail Sales of Licensed Merchandise in the US & Canada (2008-2011)

US$ Billion

 Retail sales of licensed merchandise in the US and Canada increased by ……..% in 2011 and reached US$.........billion as compared to the previous year.

 In North America, licensed merchandise market is dominated by trademarks/brands having a share of ……..%. Corporate trademark or brand licensing is one of the fastest growing segments of the licensing industry.

2008

2009

2010

2011

Licensed Merchandise Market Categorization in the US & Canada (2011)

 Fashion licensing accounted for a market share of …….% followed by sports (…….%), entertainment/character (……%) and art (……….%).

 Art licensors are relatively small and very fragmented relative to the size and concentration of key players for other properties.  Growth Drivers of Industry

)

Economic Growth Rising Consumer Purchases of Sporting Goods Sales Increase through E-Commerce  Key Opportunities for Licensed Merchandize Industry Direct-to-Retail Deals Opportunity in BRIC Countries

Trademark/Brand

Fashion

Sports

Entertainment/Character

Art

Others

Flash Sites - New Online Retail Trend

Sports Licensed Merchandise Market in the US is Dominated by Sports Leagues- MLB, NFL, NBA, NHL. Collegiate Merchandise also Forms a Significant Share  Sports licensed merchandise accounted for …….% of the total licensed merchandise market in the US & Canada.

Retail Sales of Licensed Sports Merchandise in the US & Canada

US$ Billion

 The overall retail sales of licensed sports merchandise in the US and Canada were recorded at US$....... billion in 2011 as compared to US$....... billion in the previous year.  Major League Baseball (MLB) and the National Football League (NFL) are the two market leaders with shares of ……% and …..%, respectively.  Retail sales of collegiate merchandise, which are counted separately from professional sports, recorded an increase of …..% in 2011 to US$....... billion.  Apparel and fashion accessories account for the largest part of the collegiate business – …...% of total retail sales.

2003 2004 2005 2006 2007 2008 2009 2010 2011

Retail Sales of Collegiate Sports Merchandise in the US & Canada

US$ Billion

Share of Licensed Sports Merchandise by Leagues (2011)

MLB

NFL

NBA

NASCAR

MLS

Others

NHL

2006

2007

2009

2010

2011

View Report Details Table of Contents 1. Licensed Merchandise Market 1.1 Overview 2. Global Licensed Merchandise Industry 2.1 Market Size 2.2 Geographical Segmentation 2.3 Segmentation by Product Category 3. The US and Canada Market 3.1 Licensed Merchandise Market 3.2 Licensed Sports Merchandise Market 3.3 Supply Chain- Licensed Sports Merchandise 3.4 Retail Sales by Leagues 3.5 Collegiate Sports Licensed Merchandise Market 3.6 Royalty Rates 3.7 Distribution Channels 4. Growth Drivers 4.1 Economic Growth 4.2 Rising Consumer Purchases of Sporting Goods 4.3 Sales Increase through E-Commerce 5. Key Opportunities 5.1 Direct-to-Retail Deals 5.2 Opportunity in BRIC Countries 5.3 Flash Sites - New Online Retail Trend 6. Market Challenges 6.1 High Entry Barriers 6.2 Counterfeiting 7. Competitive Landscape

List of Graphs & Tables List of Charts Flowchart to Demonstrate the Processes Involved In Licensing Global Retail Sales of Licensed Merchandise Market (2004-2011) Retail Sales of Licensed Merchandise Worldwide by Geography (2011) Retail Sales of Licensed Merchandise in the US and Canada (2008-2011) Licensed Merchandise Market Categorization in the US and Canada (2011) Retail Sales of Licensed Sports Merchandise in the US and Canada (20032011) Supply Chain Diagram – Licensed Sports Merchandise Share of US Licensed Sports Merchandise by Leagues (2011) Retail Sales of Collegiate Sports Merchandise in the US and Canada (20062011) Retail Sales of Licensed Sports Merchandise by Distribution Channels (2011E) GDP at Current Prices in the US (2006-2015F) Unemployment Rate in the US (2006-2015F) Consumer Purchases of Sporting Goods in the US (2006-2012E) The US Apparel and Accessories Retail E-Commerce Revenue (20102016E) Net Sales of G III Apparel Group (2008-2012) Dreams Inc. Business Segments Break-up (2011) Total Revenue of Dream Inc. (2006-2011) Retail Sales of the VF’s Imagewear Segment (2008-2011)

View Report Details Table of Contents 8. Company Profiles 8.1 G III Apparel Group Ltd 8.1.1 Business Description 8.1.2 Financial Overview 8.1.3 Business Strategies -Diversification Initiatives -Focus on Product Development -Seek Attractive Acquisitions

8.2 Dreams Incorporation (Fanatics Inc.) 8.2.1 Business Overview 8.2.2 Financial Overview 8.2.3 Business Strategies -Focus on E-Commerce Initiatives -Multi-Channel Retailing Strategy 8.3 VF Corporation (Imagewear Coalition) 8.3.1 Business Overview 8.3.2 Financial Overview 8.3.3 Business Strategies -Acquire Greater Share in Licensed Categories -Invest in Customer Support Programmes 8.4 Knights Apparel Inc. 8.4.1 Business Overview 8.4.2 Business Strategies -Expansion through Exclusive Licensing Agreements 8.5 Kynetic (GSI Commerce) 8.5.1 Business Description

List of Graphs & Tables List of Tables Growth Rates of licensed merchandise retail sales by Regions (2010 vs 2011) Global Licensed Merchandise Market Segmentation by Product Category (2011) Share of Retail Sales of Licensed Merchandise, Worldwide, by Product Category (2011) Top Ten Licensees in Apparel and Non-Apparel Categories in the US (FY2011-12) Royalty Revenues by Property Types (2009-2011) Consumer purchases of sporting goods by Category-The US (2006-2012E) Growth Rates of licensed merchandise retail sales in BRIC Countries (2010 vs 2011) Entry Barriers for Licensed Sports Merchandise Competitive Positioning of Licensed Merchandise Market Players- The US (2011) List of Licensed and Proprietary Brands of G III Apparel VF Corporation Business Segments Primary Brands and Products in VF’s Imagewear Segment

View Report Contact Us:Details These are abridged and sanitized sample pages from the comprehensive report on the “Licensed Sports Merchandise Market: Focus on the US & Canada”. To know more about this report or for any customized research requirement, please contact the following:

Koncept Analytics

Vikas Gupta BD Manager

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