Global Power Sports Market Report: 2014 Edition – New Report by Koncept Analytics

View Report Details Global Power Sports Market Report ----------------------------------------2014

View Report Details Executive Summary Powersports market is bifurcated into off-road vehicles (ATVs & side-by-side vehicles), heavy-weight motorcycles, snowmobiles, and personal watercrafts. ATV (All-Terrain Vehicle) is designed to handle a wide variety of terrain, for the purpose of sports and is also used for camping or hunting. The Side-by-Side is a small 2 or 4 person four-wheel off-road vehicle. There are six main categories of motorcycles including: cruiser, sport, touring, standard, dual purpose and dirt bike. A snowmobile is a land vehicle designed for winter travel on snow. There are mainly five types of snowmobiles: entry level, performance, touring, mountain and utility. A personal water craft (PWC), also called water scooter, is a recreational watercraft that the rider rides or stands on, rather than inside of, as in a boat. On the basis of their method of operation and seating capacity, the personal watercrafts are of the following three types: stand-up models, sit-down models and multi-person models.

The key factors driving growth of the global power sports industry include improving economic conditions such as rising GDP and GNI, rising urban population apart from others. This enables individuals to spend more on the recreational activities in their day to day life. Some of the noteworthy trends and developments of this industry include increasing use of snowmobiles in North America, rising cost of personal watercrafts in the US and age and income of the snowmobilers. Major challenges faced by this market include the increasing number of deaths and injuries taking place due to ATVs and rising environmental concerns.

North America is the largest market for ATVs representing more than two-thirds of the market. In North America, the US accounts for the largest share followed by Canada. Also, in snowmobile segment, the US and Canada are the major regions globally accounting for more two-thirds of the market share. In motorcycle segment, the sales in North America improved after the global economic recession. The sales of PWC in the US have showed improvement after undergoing a huge loss due to global economic recession.

The report, “Global Power Sports Market� analyzes the development of the respective market, with focus on its four sub segments. The major trends, growth drivers as well as issues being faced by the industry are being presented in this report. The power sport industry is predominated by a handful of players including Honda Motor, Yamaha Motor, Polaris industries, Harley Davidson contending and vying for capturing market share.

The profiles of these leading players are also included in the report along with their key financials and strategies for growth. In competitive analysis section, segment wise competitive landscape is also included in the report.

Power sports market is bifurcated into off-road vehicles (ATVs & side-by-side vehicles), heavy-weight motorcycles, snowmobiles, and personal watercrafts.

Global ORV Retail Sales by Units (2007-2013)

 The worldwide retail sales of Off-Road Vehicle (ORV) increased by 30,000 units to reach … units in 2013 compared to … units sales in 2012 thereby representing an increase of nearly 4%.

‘000s Units

 As of 2013, ATVs (All-Terrain Vehicle) accounted for …% share of the total ORV sales across the globe followed by side-by-side vehicles with remaining share of …%.  The ORV industry units in North America increased from …. in 2012 to … in 2013, witnessing an incline of 5.8%.  The global retail sales of ATVs stood at …. units in 2013 as compared to …. units last year.

2007

2008

2009

2010

2011

2012

2013

 Registering an incline of 9.1%, the worldwide sales of the side-byside vehicles increased from … units in 2012 to … thousand units in 2013.

Global Side-by-Sides Sales by Units (2007-2013)

‘000s Units

‘000s Units

Global ATV Retail Sales by Units (2004-2013)

2004 2005 2006 2007 2008 2009 2010 2011 2012 2013

2007

2008

2009

2010

2011

2012

2013

In snowmobile segment, the US and Canada are the major regions globally accounting for more twothirds of the market share….

Global Snowmobiles Sales – by Volume (2004-2014)  The global sales of the snowmobiles increased to … units in 2014 from …. units in 2013 marking an incline of …%.

‘000s Units

 The snowmobile sales in the US have steeply declined from … units in 2008 to …. units in 2014 thereby depicting a decline of …%.  In 2014, the total snowmobile registrations in Canada were recorded at …. an incline of …%, compared to …. registrations in 2013.  Global Personal Watercrafts (PWC) unit sales recorded an increase of ..% in 2012 and …% in 2013 to reach …. units and ….units, respectively.

2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014

Global PWC Market Size- By Volume (2008-2013E)

‘000s units

‘000s Units

PWC Retail Sales in the US- By Volume (2005-2013)

2008

2009

2010

2011

2012

2013E

2005 2006 2007 2008 2009 2010 2011 2012 2013

The heavyweight motorcycle market of Europe is smaller and has different customer preferences as compared to the US market….

European Motorcycle 601cc+ Registrations (2008-2013)

‘000s Units

‘000s units

US Motorcycle Market 601cc+ Registrations (2011-2013)

2011

2012

2013

2008

2009

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2011

2012

 The touring and cruiser categories accounted for approximately …%, …% and …% of total 601+cc retail unit registrations in the US during 2013, 2012 and 2011, respectively.  Total motorcycle 601+cc retail unit registrations in the US increased from …. units in 2012 to …. units in 2013, representing an increase of …%.  A total of …. 651cc+ motorcycles were sold in 2006 in the US, which came down to … in 2013.  For 601cc+ segment, the number of registrations in Europe came down to… units in 2013 from …. units in 2012.  European 651cc+ motorcycle registrations came down to …. units in 2013 from …. units in 2007. The same marked a decline of roughly …% in 2013 from … units in 2012.

2013

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